Annual Report 2012 - HKExnews

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Financial Highlights & Summary Financial Summary Year ended 31 December in HK$ 2012 2011 2010 2009 RESULTS Revenue 53,661,805 60,032,678 48,545,921 33,591,898 (Loss)/profit for the year (27,327,804) 2,036,599 11,747,177 5,383,109 Attributable to: Equity owners of the Company (27,049,208) 2,036,599 11,747,177 5,383,109 Non-controlling interest (278,596) — — — Year ended 31 December in HK$ 2012 2011 2010 2009 ASSETS AND LIABILITIES Total assets 86,837,688 107,788,298 56,316,683 19,046,631 Total liabilities 16,439,654 13,910,142 12,578,130 8,025,651 Net assets 70,398,034 93,878,156 43,738,553 11,020,980 08 FOCUS MEDIA NETWORK LIMITED Annual Report 2012
Management Discussion and Analysis Business Review Our Group is a well-established digital OOH media company in Hong Kong and Singapore, with an operating history since April 2004. We had pioneered the concept of creating a sizeable network of flat-panel displays in elevator lobbies of office and commercial buildings to sell advertisement. In terms of the number of venues in which we deploy our digital flat-panel displays, our Group is the largest digital OOH media company in Hong Kong and Singapore. The number of venues in which our Group deployed our flat-panel displays continued to experience double-digit growth which allowed us to increase the advertising rates offered to our advertisers. The table below shows the growth of our Group’s network size: Number of venues % Increase Region Network 2012 2011 (2012) Hong Kong Office and Commercial Network 607 559 9% Hong Kong In-store Network (Mannings) 200 200 0% Singapore Office and Commercial Network 398 335 19% Singapore HDB Shopping Centres 21 21 0% Singapore In-store Network (Watsons) 50 50 0% Total number of venues 1,276 1,165 10% The table below shows the breakdown of our Group’s revenue by customer sector, demonstrates our medium’s effective and consistent reach to a broad spectrum of sectors in the industry: In HK$ 2012 2011 2010 2009 Health/Personal care/ Cosmetics 11,811,400 22% 14,220,471 24% 13,055,467 27% 8,030,559 24% Entertainment/Media 12,164,918 23% 12,067,438 20% 9,504,454 20% 4,684,139 14% Food & Beverages 6,382,914 12% 7,696,632 13% 2,788,726 6% 2,092,322 6% Banking/Finance/Insurance 4,395,542 8% 4,465,599 7% 3,540,672 7% 3,420,720 10% Electronics 2,462,305 5% 510,001 1% 2,608,915 5% 2,974,553 9% Government 2,292,994 4% 4,075,764 7% 1,987,877 4% 2,246,514 7% Mobile Phone 1,507,531 3% 1,522,484 2% 1,549,110 3% 1,615,618 5% Others 12,644,201 23% 15,474,289 26% 13,510,700 28% 8,527,473 25% Total 53,661,805 100% 60,032,678 100% 48,545,921 100% 33,591,898 100% FOCUS MEDIA NETWORK LIMITED Annual Report 2012 09
Page 2 and 3: Characteristics of the Growth Enter
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