uppercase Uptown when referring without Charlotte - Johnson C ...

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Logo with and without tagline (below), font is Classic Roman and colors are JCSU Gold and
Blue. If needed, the logo may be all white, JCSU Gold, JCSU Blue or all black.
The University name cannot be different colors – every word is the same matching color.
There needs to be space around the logo – it cannot be covered by other text, images or design.
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“U” in University is capitalized throughout text in reference to our University not in general
terms such as “The meaning of an urban University is…”
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No use of the symbol “&” unless it is part of a company‟s logo – spell out “and”
Elfred Anthony Pinkard – ALWAYS spelled out – NEVER abbreviate his middle name.
School colors are written EXACTLY as Gold and Blue
Gold is Pantone 7406 and Blue is Pantone 296
Our school name is spelled out completely as Johnson C. Smith University.
We never omit the word University. A period is always placed after the „C.‟
The Golden Bull is never on collateral by itself without our full school name, logo, or Golden
Bulls if an Athletics item. Only approved Golden Bull image to use is below.
The Golden Bull cannot be altered, dressed up, or have other images or text added to the body.
The Golden Bull is always the gold color but can be in black and white or outlined.
Examples:
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JCSU has the school name spelled out under it – the letters are not to be used by themselves.
The url is www.jcsu.edu
___ The general phone number is 704-378-1000
___ Address is 100 Beatties Ford Rd. Charlotte, NC 28216
___ Year established should always be 1867 not 67
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Lowercase uptown Charlotte; uppercase Uptown when referring without Charlotte

Proper use of the word Alumni
ALUMNUS - This is a male who has graduated or has earned the required number of credits. It
is a singular term, referring to one person, who is male.
ALUMNA - This is a female who has graduated or has earned the required number of credits. It
is a singular term, referring to one person, who is female.
ALUMNI - This is a plural term, referring to a group or groups of two or more males only
and/or groups of males and females who have graduated or earned the required credits.
ALUMNAE - This is a plural term, referring exclusively to a group or groups of two or more
females who have graduated or earned the required credits.
State abbreviations in AP style differ from the two-letter ZIP code abbreviations. Here is how each state
is abbreviated in AP style:
State Abbreviations
Ala. Conn. Ind. Mass. Mont. N.M. Ore. Tenn. Wis.
Ariz. Del. Kan. Mich. Neb. N.Y. Pa. Vt. Wyo.
Ark. Fla. Ky. Minn. Nev. N.C. R.I. Va.
Calif. Ga. La. Miss. N.H. N.D. S.C. Wash.
Colo. Ill. Md. Mo. N.J. Okla. S.D. W. Va.
The following states are not abbreviated in datelines or text:
Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas, Utah, District of Columbia
AP style does not require the name of a state to accompany the names of the following 30 cities:
Cities Not Requiring State Names
Atlanta
Dallas Las Vegas New York Salt Lake
City
Baltimore Denver Los Angeles Oklahoma City San Antonio
Boston Detroit Miami Philadelphia San Diego
Chicago
Honolulu Milwaukee Phoenix San
Francisco
Cincinnati Houston Minneapolis Pittsburgh Seattle
Cleveland Indianapolis New Orleans St. Louis Washington
When writing for campus or for JCSU publications, do not use N.C. after Charlotte, except for
news releases.