GREEN ROOF EFFECT - ProMÃƒÂ©xico

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16 Negocios infographic oldemar Environmentally Friendly Diapers To help conserve the environment, Grupo Productos Internacionales Mabe, a Mexican company dedicated to the manufacture of hygienic and disposable products, is using biodegradable materials to create its diaper brand “Biobaby.” By Karla Juárez A baby needs minutes, and sometimes less, to dirty a diaper that will take up to 500 years to biodegrade. On average, a baby uses close to 7,500 diapers during its first three years of life. In Mexico, about 5 million disposable diapers are consumed each year. Concerned with the impact these figures can have on the environment, Grupo Productos Internacionales Mabe, has created the disposable diapers “Biobaby,” which have a high yield and are made of materials that biodegrade in about seven years.  The secret of these diapers hides in the materials used to make them. Most of them are of natural origin: organic cotton, corn and potato starch and natural oils. They help in the diapers’ rapid disintegration. The company began operations in 1977 in Puebla with the manufacture of sanitary towels. Five years later, it ventured into the production and sale of disposable diapers. Over several years the company focused on offering comfortable and practical underwear for the little ones. It was also a pioneer in launching into the market different sizes for the distinct stages of a baby’s growth. The company was also the first to offer training pants and it adapted a formula –PRO- DERM– to help prevent and control chafing. In 2007, after years of research and invest- While a disposable diaper is typically made with a maximum 25% of biodegradable materials, Biobaby is made with 50%. ment, it launched Biobaby, a diaper with the largest number of biodegradable components in Mexico. This underwear revolutionized a market that traditionally used materials derived from oil to manufacture diapers. While a disposable diaper is typically made with a maximum 25% of biodegradable materials, Biobaby is made with 50%. This product was born in the company’s plants in Tijuana, Puebla and Brazil, where technicians and researchers did their homework to create the first planet-friendly diaper. A Compromise with the Environment In the last 10 years, Productos Internacionales Mabe has invested around 7.5 million usd in research, equipment, publicity and promotion for its Biobaby line. Since its start, Mabe has greatly increased its technological process facilities. The acquisition of laboratories and factories in distinct parts of the world, as well as the opening of sales offices in different countries, has given the company an important place in the international market for disposable and hygienic products. It is in addition among the Mexican companies that have the biggest commitment to the environment. With six production plants in Latin America, Mabe not only advances its product but also its labor and preoccupation with the environment. In its policies and processes, it integrates tools that help reduce the impact its products have on nature. In addition, the company has set up systems that allow to reduce its use of electricity, reuse part of the water it consumes through an irrigation system and lessen and control its management of waste. It also actively participates in reforestation programs in Mexico. For these and other actions, in 2002, the company was recognized by the country’s federal environmental protection office. In 2006, Grupo Productos Internacionales Mabe had revenues of 230 million usd in Mexico and more than 430 million in the rest of the world. With Biobaby, Mabe continues looking for the ideal diaper. n “Recipe” The materials used to make the diaper have various natural ingredients: Organic cotton A synthetic superabsorbent center and a natural polymer starch base Inner covering with natural fibers External covering made of a biodegradable polyethylene and natural cotton A skin formula that has chamomile, ylang-ylang, geranium, lavender and perfume The diaper bag is also made of biodegradable polyethylene Source: www.biobaby.com.mx
product biobaby Biobaby International Presence Mabe has six production plants sales offices in the Americas and Europe Tijuana United States of America Mexico Portugal Spain Puebla Colombia Peru Brazil Uruguay 35 countries where it has presence Chile 20% of its sales in 2007 were from exports Argentina 18.1% is its share of the disposable diaper market in Mexico, ranking it among the top diaper producers in the country. SOURCE: WWW.GPOMABE.COM.MX
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