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California <strong>Stylist</strong> & <strong>Salon</strong><br />
Volume XIII, Number 4, Issue 148<br />
September 2008<br />
Published monthly by<br />
Holl<strong>and</strong> Graphics, Inc.<br />
1750 SW Skyline Blvd., Suite 24<br />
Portl<strong>and</strong> OR 97221<br />
Toll-free (888) 297-7010<br />
or (503) 297-7010<br />
Fax (503) 297-7022<br />
E-mail: editor@californiastylist.com<br />
Web site: www.californiastylist.com<br />
Publisher<br />
Managing Editor<br />
Copy Editor<br />
Production Manager<br />
Advertising Director<br />
Art Director<br />
Classified Sales<br />
Linda Holl<strong>and</strong><br />
Lisa Kind<br />
James Giddings<br />
Joel Holl<strong>and</strong><br />
Marcy Avenson<br />
Erica Gibson<br />
Kelly Smith<br />
Contributing Writers:<br />
Judy Culp, Jerry Tyler, Vicki Peters,<br />
Shannon Wells, Marco Pelusi, Kerrin Delaney,<br />
Neil Ducoff, Lynelle Lynch, Frank Schoeneman<br />
California Bureau of Barbering<br />
<strong>and</strong> Cosmetology<br />
Kristy Underwood, Executive Officer<br />
CALIFORNIA STYLIST & SALON is mailed free of<br />
charge to licensed salons <strong>and</strong> barbershops <strong>and</strong> beauty<br />
schools in California. Circulation is restricted to members<br />
of <strong>the</strong> beauty <strong>and</strong> barber profession, its suppliers<br />
<strong>and</strong> students.<br />
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />
are welcome. Payment offered only when arrangements<br />
are made in writing in advance with <strong>the</strong> editor/<br />
publisher.<br />
ALL MATERIAL COPYRIGHT 2008 by Holl<strong>and</strong><br />
Graphics, Inc. <strong>and</strong>/or <strong>the</strong> bylined authors or photographers.<br />
No part of this publication may be reproduced,<br />
stored in a retrieval system, or transmitted, in any form,<br />
or by any means, electronic, mechanical, photocopying,<br />
recording or o<strong>the</strong>rwise, without <strong>the</strong> prior permission of<br />
<strong>the</strong> publisher.<br />
OPINIONS AND ENDORSEMENTS herein are <strong>the</strong><br />
sole responsibility of <strong>the</strong> writers or advertisers <strong>and</strong> do<br />
not necessarily represent <strong>the</strong> opinions of <strong>the</strong> publisher<br />
or <strong>the</strong> State Boards of each state. Publication of advertising<br />
contained herein does not constitute endorsement.<br />
Columns are <strong>the</strong> opinions of <strong>the</strong> writers <strong>and</strong> not<br />
those of <strong>the</strong> publisher. California <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />
no responsibility for <strong>the</strong> claims of any advertiser in<br />
<strong>the</strong>ir paid advertising nor in <strong>the</strong> promotional material<br />
<strong>the</strong>y provide ei<strong>the</strong>r orally or in writing. Advertising<br />
does not imply that <strong>the</strong> paper will provide any editorial<br />
coverage, photos, calendar mention, or any o<strong>the</strong>r space<br />
or consideration o<strong>the</strong>r than actual space purchased. All<br />
advertising must be paid in advance of publication in<br />
lieu of prior arrangements. Invoices paid after terms<br />
will be subject to a 2.5% per month service charge.<br />
Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />
of 25%. Published rates are net. Agencies add 15% for<br />
gross cost. No Agency discounts. In <strong>the</strong> event a suit<br />
or action is brought to collect amounts due California<br />
<strong>Stylist</strong> & <strong>Salon</strong> shall be entitled to recover attorney fees<br />
<strong>and</strong> costs incurred.<br />
ADDITIONAL OR OUT-OF-STATE SUBSCRIP-<br />
TIONS: For a one year subscription, send name,<br />
address <strong>and</strong> zip with check for $20 payable to HOL-<br />
LAND GRAPHICS, INC. to Subscriptions, California<br />
<strong>Stylist</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR<br />
97221. Address changes require old mailing label.<br />
| SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
Bea u ty at t h e Beac h<br />
George Riley<br />
Professional Beauty Centers 1-800-303-3630<br />
www.georgerileyspbc.com<br />
Miracle Combo<br />
PURCHASE<br />
6 - White Tea Miracle Combos<br />
INCLUDES<br />
1 - 350 ml/12 oz White Tea Sulfate Free Restorative Shampoo<br />
1 - 150 ml/5.1 oz White Tea Leave-in Miracle Foam Conditioner<br />
1 - Pink Ribbon Promotional Bag<br />
1 - Pink Curling Ribbon<br />
$60.00<br />
(salon value $105.00)<br />
Soothing Daily Conditioner<br />
Buy 2 get 1 FREE Choose from retail or backbar<br />
PURCHASE<br />
2 - 250 ml/8.5 oz White Tea<br />
Soothing Daily Conditioner<br />
RECEIVE<br />
1 - 250 ml/8.5 oz White Tea<br />
Soothing Daily Conditioner<br />
FREE<br />
$15.00<br />
(salon value $22.50)<br />
PURCHASE<br />
2 - 950 ml/32 oz White Tea<br />
Soothing Daily Conditioner<br />
RECEIVE<br />
1 - 950 ml/32 oz White Tea<br />
Soothing Daily Conditioner<br />
FREE<br />
$36.00<br />
(salon value $54.00)<br />
Luminous Gel<br />
Buy 2 get 1 FREE<br />
PURCHASE<br />
2 - 150 ml/5 oz White Tea Luminous Gel<br />
RECEIVE<br />
1 - 150 ml/5 oz White Tea Luminous Gel FREE<br />
$18.00<br />
(salon value $27.00)<br />
14TH ANNUAL CENTRAL COAST<br />
Hair Design & Beauty Expo 2008<br />
Sunday October 12, 2008 - 10:00am-6:00pm<br />
Experience <strong>the</strong><br />
Platform Artistry of<br />
YOSH TOYA<br />
International Educator <strong>and</strong> Platform Artist<br />
presented by George Riley PBC<br />
NICOLAS<br />
Nicolas Studio, San Francisco<br />
ISAAC ANTONIO<br />
L'ANZA Healing Haircare<br />
Presented by Ron Wilson & Associates<br />
JON RICHARDS<br />
Aloxxi Hair Color <strong>and</strong> Phyto Organics<br />
Presented by Ron Wilson & Associates<br />
JOHN LAFRENIERE<br />
Paul Brown Hawaii<br />
Presented by George Riley PBC<br />
MADRID JOHNSON<br />
Madrid International<br />
MARC REID<br />
Scruples International Platform Artist<br />
Presented by George Riley PBC<br />
GLORIA GIGI FORD<br />
President <strong>and</strong> CEO Gigi & Associates<br />
$25 IN ADVANCE<br />
$35 AT THE DOOR<br />
For tickets call<br />
George Riley’s PBC<br />
800-303-3630<br />
BREAST CANCER AWARENESS COUNTER ACTION<br />
PURCHASE<br />
2 Folligen Phytoflavone Normal Scalp & Hair Shampoo 12 oz.<br />
2 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo 12 oz.<br />
2 Vitatin Phytoflavone Moisturizing Conditioner 12 oz.<br />
4 Cellagen Bioactive Follicle Stimulator 12 oz.<br />
RECEIVE COMPLIMENTARY<br />
2 “W” HairGain Nutritional Supplement 30 day supply<br />
12 Mediceutical® Breast Cancer Awareness Bracelets<br />
<strong>Salon</strong> Special Offer $156.00 <strong>Salon</strong> Savings $24.00<br />
WOMEN’S HAIR FOLLICLE SUPPORT SYSTEMS<br />
PURCHASE<br />
1 “W” Natural Hair Formula 3 pc., 6 oz. Kit<br />
Special Offer $17.50 <strong>Salon</strong> Savings $5.00<br />
1 “W” Chemically Processed Hair Formula 3 pc., 6 oz. Kit<br />
Special Offer $17.50 <strong>Salon</strong> Savings $5.00<br />
1 “W” Natural Hair Formula with Nutrition 4 pc., 6 oz. Kit<br />
Special Offer $23.00 <strong>Salon</strong> Savings $7.00<br />
1 “W” Chemically Processed Hair Formula with Nutrition 4 pc., 6 oz. Kit<br />
Special Offer $23.00 <strong>Salon</strong> Savings $7.00<br />
“W” HAIRGAIN NUTRITIONAL SUPPLEMENT<br />
PURCHASE<br />
5 “W” HairGain Nutritional Supplement 30 day supply (60 capsules)<br />
RECEIVE COMPLIMENTARY<br />
1 “W” HairGain Nutritional Supplement 30 day supply (60 capsules)<br />
<strong>Salon</strong> Special Offer $60.00 <strong>Salon</strong> Savings $12.00<br />
Sugg. Retail $20.00 Client Saves $4.00<br />
“W” PROFESSIONAL CARE LITERS<br />
PURCHASE<br />
1 Folligen Phytoflavone Normal Scalp & Hair Shampoo Liter<br />
1 Saturate Phytoflavone Moisturizing Scalp & Hair Shampoo Liter<br />
1 Vitatin Phytoflavone Moisturizing Conditioner Liter<br />
RECEIVE COMPLIMENTARY<br />
1 Vitatin Phytoflavone Moisturizing Conditioner Liter<br />
<strong>Salon</strong> Special Offer $56.00 <strong>Salon</strong> Savings $20.00
In this issue...<br />
10<br />
15<br />
16<br />
Marketing Solutions<br />
Progressive businesses are always<br />
looking for new talent or individuals<br />
with specialized skills that can benefit<br />
<strong>the</strong> company. <strong>Salon</strong>s must do <strong>the</strong><br />
same. Kerrin Delaney’s strategies will<br />
help you successfully recruit students<br />
from cosmetology schools.<br />
Better Business<br />
Introducing our newest column Better<br />
Business, Neil Ducoff <strong>and</strong> his team<br />
from Strategies Business Solutions<br />
will fuel your knowledge <strong>and</strong> underst<strong>and</strong>ing<br />
of new ways to conduct<br />
business. This month he talks about<br />
a team-based pay program.<br />
Es<strong>the</strong>tic Endeavors<br />
The dem<strong>and</strong> for well-trained<br />
es<strong>the</strong>ticians is steadily growing <strong>and</strong><br />
<strong>the</strong> diversity of job choices keeps<br />
increasing. Our experience goes a<br />
long way when we guide c<strong>and</strong>idates<br />
toward <strong>the</strong>ir successful entry into<br />
<strong>the</strong> field. What can we share that will<br />
help <strong>the</strong>m most?<br />
Serving sou<strong>the</strong>rn<br />
California since<br />
2000<br />
Choosing a Beauty Career . . . . . . 5<br />
Recruiting into Cosmetology . . . 6-7<br />
Beauty Business Buzz . . . . . . . . . 8<br />
The Nail Extension . . . . . . . . . . . 9<br />
Marketing Solutions. . . . . . . . . .10<br />
The Mane Objective. . . . . . . . . .11<br />
Blue Highways . . . . . . . . . . . . .12<br />
Diverse Cosmetology Careers. . . .14<br />
Better Business . . . . . . . . . . . . .15<br />
Es<strong>the</strong>tic Endeavors . . . . . . . . . .16<br />
California Board News . . . . . . . .17<br />
Classifieds . . . . . . . . . . . . . .18-21<br />
Calendar . . . . . . . . . . . . . . . . .22<br />
What’s New in <strong>the</strong> Market . . . . . .23<br />
On <strong>the</strong> cover...<br />
Photo Courtesy of<br />
ISO<br />
Photographer: Hama S<strong>and</strong>ers<br />
ISO Hair Team: Francie Sorem,<br />
Addam Moreno, Darby Shields,<br />
Eric Mayes<br />
Makeup: Sammy Mourabit<br />
Wardrobe: Nikko Kefalas<br />
Visit Our Website to view <strong>the</strong> complete product selections @<br />
www.sweisinc.com<br />
Moroccanoil, L’anza, Sudzz & Zerran not available in all areas<br />
Reach for <strong>the</strong> Stars—Reach for a Beauty Career<br />
From <strong>the</strong> Editor<br />
Lisa Kind<br />
How many people do you know wish <strong>the</strong>y<br />
could amaze people with <strong>the</strong>ir artistic abilities?<br />
How many mo<strong>the</strong>rs, sons, uncles, nieces,<br />
friends do you know need good incomes but<br />
flexible hours?<br />
This month <strong>the</strong> <strong>Stylist</strong> tries to remind you<br />
why you love <strong>the</strong> beauty industry <strong>and</strong> what<br />
makes it great—<strong>and</strong> <strong>the</strong>n we ask you to tell<br />
a friend. Our focus this month? Recruiting<br />
students into cosmetology.<br />
Why? For one, because I think we’re all<br />
tired of beauty students getting a bad rap: this is<br />
no place for uneducated losers! This is for <strong>the</strong><br />
successful artisan; it is for <strong>the</strong> single mom who<br />
supports her kids <strong>and</strong> yet is always home for<br />
<strong>the</strong>m on time; it is for <strong>the</strong> future mogul looking<br />
to colonize <strong>the</strong> country, or <strong>the</strong> world, with <strong>the</strong>ir<br />
br<strong>and</strong> <strong>and</strong> make a fortune. This is a place for<br />
people who want to be creative <strong>and</strong> successful,<br />
<strong>and</strong> we want everyone to know it.<br />
So what paths can we offer people who<br />
want to find <strong>the</strong>ir success in <strong>the</strong> cosmetology<br />
field? Let me highlight a few articles as<br />
examples.<br />
Have you heard of assistant training programs?<br />
On page 8, Shannon Wells will enlighten<br />
you on how new beauty school graduates<br />
can find <strong>the</strong>ir way into high-end salons faster<br />
when those salons offer this type of program.<br />
She also explains <strong>the</strong>y keep a steady stream of<br />
personnel ready <strong>and</strong> waiting on clients <strong>and</strong><br />
waiting to fill in if a current stylist leaves <strong>the</strong><br />
salon. This allows you fill <strong>the</strong> position immediately,<br />
<strong>and</strong> with someone who already knows <strong>the</strong><br />
right way—your way—of doing things.<br />
Our ever-enlightening es<strong>the</strong>tics writer,<br />
Judith Culp, highlights <strong>the</strong> wide diversity of<br />
opportunities open to es<strong>the</strong>ticians. Does anyone<br />
you know wish <strong>the</strong>y could help people look<br />
better <strong>and</strong> feel good about <strong>the</strong>mselves, while<br />
working closely with medical personnel? Or<br />
perhaps <strong>the</strong>y want to make <strong>the</strong>ir local TV<br />
wea<strong>the</strong>rperson HD ready with a specialized<br />
facial <strong>and</strong> h<strong>and</strong> treatment, or maybe even work<br />
in Hollywood. The options are wide open. To<br />
learn more, check out “Sharing Our Career” on<br />
page 16.<br />
On pages 6-7, you’ll find information<br />
from an educator’s point of view in <strong>the</strong> article<br />
“Recruiting Students into Cosmetology.” Frank<br />
Schoeneman will tell you, while educators may<br />
be <strong>the</strong> front line in recruiting new students to<br />
<strong>the</strong> industry; all sectors of cosmetology would<br />
do well to be actively recruiting. While you’re<br />
reading, you may be surprised at <strong>the</strong> amazing<br />
percentages you find <strong>the</strong>re describing <strong>the</strong><br />
health of, <strong>and</strong> <strong>the</strong> need for more workers in, <strong>the</strong><br />
beauty industry.<br />
I hope you agree with Jerry Tyler’s assessment<br />
on page 12, that “It Is a Great Time to<br />
Become a Beauty Professional.” From his decadeslong<br />
experience, he draws parallels between <strong>the</strong><br />
70s <strong>and</strong> now, <strong>and</strong> how even tough economic<br />
times not only do not lessen <strong>the</strong> draw of <strong>the</strong><br />
industry, <strong>the</strong>y enhance it. Why? Look for <strong>the</strong><br />
story in his article about someone who even<br />
wea<strong>the</strong>red <strong>the</strong> Great Depression working in<br />
a salon. Listen as he assures you that you can<br />
tell potential new students of <strong>the</strong> heartiness of<br />
cosmetology even in tough economic times.<br />
“From Gifted Grads to Great Hairstylists”<br />
on page 10, will explain how you can successfully<br />
recruit students from cosmetology<br />
schools. This proactive approach, as explained<br />
by Kerrin Delaney, can give you a real leg up<br />
when it comes to finding talented individuals<br />
to fill your stations <strong>and</strong> keep your clients as<br />
happy as <strong>the</strong>y can be.<br />
This issue is a call to action for all of us<br />
who love <strong>the</strong> professional beauty industry.<br />
My hope is that you’ll spread <strong>the</strong> word about<br />
<strong>the</strong> greatness of <strong>the</strong> wonderful career you’ve<br />
chosen. If you reach more people <strong>and</strong> tell <strong>the</strong>m<br />
how much you love what you do, maybe by<br />
this time next year you’ll have more new talent<br />
joining your ranks <strong>and</strong> enhancing your services.<br />
So let everyone know why your career makes<br />
you smile.<br />
Phone: 877.633.1717 - 310.375.0558 - Fax 310.375.9398 - e-mail info@sweisinc.com<br />
4 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
Choosing a Career in Beauty<br />
By Lynelle Lynch<br />
With <strong>the</strong> fall semester kicking off at colleges<br />
around <strong>the</strong> country, many young adults<br />
are pondering <strong>the</strong> direction of <strong>the</strong>ir future<br />
careers.<br />
Many of those who are still undecided<br />
on which career path to take may actually be<br />
clients of your salon, friends, family members<br />
or acquaintances. This gives you an incredible<br />
opportunity to communicate <strong>the</strong> extraordinary<br />
benefits of a career in beauty <strong>and</strong> help influence<br />
<strong>the</strong>ir decision. And don’t worry about<br />
creating competition for yourself. Many spas<br />
<strong>and</strong> salons are understaffed which means <strong>the</strong>re<br />
are plenty of opportunities to go around.<br />
Should anyone inquire about <strong>the</strong> advantages<br />
of a beauty career, here are 10 reasons to<br />
help you explain why it’s <strong>the</strong> way to go:<br />
1. Endless Opportunities: The most<br />
obvious is servicing clients while working in a<br />
salon or spa, but it doesn’t end <strong>the</strong>re. Here are<br />
just a few of <strong>the</strong> many options…<br />
• Own a salon or spa of your own after learning<br />
business fundamentals in school.<br />
• Cosmetic enhancement is a burgeoning<br />
industry with medical spa jobs on <strong>the</strong> rise.<br />
• Beauty is big business, which means professional<br />
product lines are in need of sales reps.<br />
• Travel <strong>the</strong> world as an educator while<br />
mentoring <strong>and</strong> inspiring o<strong>the</strong>rs.<br />
• Broadway fans can work behind <strong>the</strong> scenes<br />
doing <strong>the</strong>ater hair <strong>and</strong> makeup.<br />
• High-end retail counters need talent with<br />
sophisticated skills to work with clientele.<br />
2. Great Dem<strong>and</strong>: The job openings are<br />
greater than <strong>the</strong> number of licensed professionals.<br />
According to industry experts, for<br />
decades <strong>the</strong>re has been a shortage of skilled,<br />
licensed salon professionals, so <strong>the</strong> industry<br />
has had virtually a zero-percent unemployment<br />
rate. Research by <strong>the</strong> International Spa<br />
Association indicates that employment in <strong>the</strong><br />
spa industry demonstrates an average annual<br />
growth of 11 percent.<br />
3. Flexibility: Have control of your schedule<br />
<strong>and</strong> select <strong>the</strong> hours <strong>and</strong> days that work<br />
best for you. Even cosmetology school offers<br />
this same level of flexibility, which makes<br />
beauty an incredible career choice for parents,<br />
those making a career change or high school<br />
graduates who need to support <strong>the</strong>mselves<br />
while in school.<br />
4. Unlimited Income Potential: Besides<br />
being recession proof, cosmetologists can<br />
potentially earn a six-figure annual income.<br />
Those with <strong>the</strong> right instruction <strong>and</strong> foundation<br />
can maximize <strong>the</strong>ir earning power<br />
through marketing <strong>and</strong> various businessbuilding<br />
tactics.<br />
5. People Business: If you’re great at<br />
networking, you are bound to be successful in<br />
this industry. You’ll meet people from all walks<br />
of life <strong>and</strong> will create a lifetime of friends <strong>and</strong><br />
contacts.<br />
6. Movies <strong>and</strong> Television: If you’re<br />
drawn to <strong>the</strong> glitz <strong>and</strong> glamour of Hollywood,<br />
movie <strong>and</strong> television, sets need stylists <strong>and</strong><br />
make-up artists to prep celebs so <strong>the</strong>y are<br />
camera ready.<br />
7. Editorial, Fashion Shoots <strong>and</strong> Runway:<br />
Beauty is an incredibly sexy, fashiondriven<br />
industry. Style mavens can shape beauty<br />
trends when working on designer runway<br />
shows <strong>and</strong> photo shoots.<br />
8. Artistic: It’s often very difficult to earn<br />
a living as an artist. However, beauty is a highly<br />
creative field that allows artists to express<br />
<strong>the</strong>mselves while also making ends meet.<br />
9. Highly Stimulating: Beauty is a constant<br />
evolution, which means <strong>the</strong>re are endless<br />
opportunities for growth <strong>and</strong> learning <strong>and</strong><br />
constant stimulation.<br />
10. Feel Good Industry: Beauty is all<br />
about health <strong>and</strong> living <strong>the</strong> good life. You’ll<br />
work in a positive, creative environment where<br />
you’ll have more energy <strong>and</strong> fun, <strong>and</strong> less stress.<br />
It’s important that we consistently recruit<br />
new c<strong>and</strong>idates to keep our profession invigorated<br />
<strong>and</strong> to help it continue to grow. New<br />
blood brings fresh inspiration <strong>and</strong> imagination<br />
to <strong>the</strong> table, as well as <strong>the</strong> energy <strong>and</strong><br />
enthusiasm that can be found in those who<br />
have just discovered how amazing <strong>the</strong> world<br />
of beauty truly is. In fact, we should always<br />
be shouting from <strong>the</strong> rooftops how incredible<br />
our profession is.<br />
So don’t hesitate to reach out to anyone<br />
who shows <strong>the</strong> slightest spark of interest—if<br />
<strong>the</strong>y do choose beauty, <strong>the</strong>y’ll thank you for it<br />
in <strong>the</strong> end.<br />
Lynelle Lynch is <strong>the</strong> president of San Diego Beauty Academies consisting of<br />
three academies in California — The Academy of Beauty & Spa,<br />
Je Boutique College, <strong>and</strong> Bay Vista College. For more information visit<br />
www.s<strong>and</strong>iegobeautyacademy.com<br />
The Academy of<br />
Barbering Arts<br />
T H E B A R B E R I N G S C H O O L<br />
N O W O F F E R I N G<br />
Cosmetology<br />
Courses<br />
FINANCIAL AID<br />
AVAILABLE FOR<br />
THOSE WHO<br />
QUALIFY<br />
LOW, LOW<br />
T U I T I O N<br />
Accepting<br />
Applications<br />
for all<br />
positions<br />
Ph: 818-775-9953 / 818-775-9951 / Fax: 818-772-5606<br />
19557 Par<strong>the</strong>nia St. / Northridge, CA 91324<br />
www.<strong>the</strong>academyofbarberingarts.com<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 5
Nailpro Anaheim<br />
Nails-Only Trade Show<br />
It’s<br />
All<br />
You<br />
About<br />
Anaheim Convention Center<br />
September 14, 2008<br />
9 a.m. - 4:30 p.m.<br />
Register by August 29<br />
<strong>and</strong> SAVE!<br />
Call 888.491.8265 or<br />
visit nailpro.com<br />
No childreN uNder 12<br />
allowed iN Show<br />
Nailpro Cup 2008<br />
Competition Event<br />
Sponsored by<br />
2008<br />
By Frank Schoeneman<br />
6 | SEPTEMBER 008 | CALIFORNIA STYLIST & SALON<br />
Recruiting Students into Cosmetology<br />
Cosmetology offers so many wonderful<br />
career opportunities.<br />
I represent <strong>the</strong> third generation of my<br />
family in this business (my son, Kyle, is <strong>the</strong><br />
fourth) <strong>and</strong> have worked my entire career in<br />
<strong>the</strong> professional salon industry in distribution,<br />
running salons <strong>and</strong> now leading one of <strong>the</strong><br />
largest cosmetology school companies.<br />
I can truly say that I love every aspect of<br />
this business. Chances are you do too, <strong>and</strong><br />
that’s why you’re reading <strong>the</strong> <strong>Stylist</strong>.<br />
I’ll bet you’ll also agree that people are<br />
what truly make this industry so wonderful.<br />
It’s <strong>the</strong> people on every level of <strong>the</strong> industry<br />
that bring <strong>the</strong> passion, <strong>the</strong> creativity <strong>and</strong> <strong>the</strong><br />
entrepreneurial spirit to cosmetology.<br />
It’s <strong>the</strong> people in salons who work <strong>the</strong>ir<br />
hearts out day after day to help <strong>the</strong>ir clients<br />
look <strong>and</strong> feel <strong>the</strong>ir best, while providing a caring<br />
ear. It’s <strong>the</strong> people in schools who dedicate<br />
<strong>the</strong>ir professional lives to inspiring <strong>and</strong> nurturing<br />
our future cosmetology professionals.<br />
With that said, we need even more people<br />
to join our party. We need more caring, passionate,<br />
dedicated, motivated professionals,<br />
who thrive on making a difference in <strong>the</strong>ir<br />
clients’ lives.<br />
Traditionally, schools have served in <strong>the</strong><br />
role of recruiting new talent into <strong>the</strong> industry,<br />
<strong>and</strong> <strong>the</strong>n salon owners <strong>and</strong> service providers<br />
have recruited <strong>the</strong> schools’ graduates to work<br />
side by side with <strong>the</strong>m.<br />
But today, <strong>the</strong> task at h<strong>and</strong> is more challenging.<br />
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second <strong>and</strong> third careers have many more<br />
options than ever.<br />
Therefore, I want to issue a challenge to<br />
<strong>the</strong> industry, to salon owners, managers, receptionists,<br />
stylists, es<strong>the</strong>ticians, nail technicians,<br />
makeup artists, manufacturers, distributors,<br />
school owners, educators <strong>and</strong> administrators.<br />
For this industry we love to continue to<br />
grow, thrive <strong>and</strong> undergo a continual renewal<br />
of ideas, spirits <strong>and</strong> creativity, every one of us<br />
must take responsibility to recruit talented<br />
people into <strong>the</strong> professional beauty business.<br />
When we all do that, we all win toge<strong>the</strong>r.<br />
According to <strong>the</strong> National Accrediting<br />
Commission of Cosmetology Arts <strong>and</strong> Sciences<br />
December 2007 report “Job Dem<strong>and</strong> in<br />
<strong>the</strong> Cosmetology Industry,” <strong>the</strong>re are 1.7 million<br />
professional salon employees in <strong>the</strong> U.S.,<br />
outnumbering <strong>the</strong> one million lawyers in <strong>the</strong><br />
nation.<br />
Imagine if each one of us recruited one<br />
o<strong>the</strong>r person; what a beautiful country we’d<br />
create toge<strong>the</strong>r.<br />
Our industry has many selling points,<br />
such as <strong>the</strong> fact that, according to <strong>the</strong> U.S.<br />
Bureau of Labor Statistics “Occupational Outlook<br />
H<strong>and</strong>book,” about 46 percent of those working<br />
in <strong>the</strong> profession are self-employed. Even of<br />
those who are not, many enjoy flexible work<br />
schedules, which is an ever-growing dem<strong>and</strong><br />
for women, (<strong>and</strong> increasingly for men as well),<br />
who are looking to find <strong>the</strong> perfect work-family<br />
balance.<br />
We in <strong>the</strong> schools are on <strong>the</strong> front line of<br />
recruiting; after all, people who are interested<br />
in pursuing a cosmetology career will usually<br />
start <strong>the</strong>ir exploration with us. However, salon<br />
professionals are also seeing potential new<br />
cosmetologists, or <strong>the</strong>ir parents, in <strong>the</strong>ir chairs<br />
every single day. Your job isn’t finished after<br />
you’ve finishing talking to your clients about<br />
<strong>the</strong>ir hair, skin or nail service <strong>and</strong> have recommended<br />
<strong>the</strong> perfect products for maintaining<br />
<strong>the</strong>ir service at home. You have <strong>the</strong> opportunity<br />
to talk about how much you love your<br />
chosen career.<br />
Think of it as a career consultation; <strong>the</strong>n<br />
problem solve, much as you would with a<br />
technical issue. If she mentions she’s considering<br />
changing careers or going back to<br />
work, tell her about all <strong>the</strong> varied career paths<br />
cosmetology offers, from owning a business to<br />
expressing creativity through hair, skin or nails,<br />
from performing as a platform educator for a<br />
manufacturer to doing hair, nails or makeup<br />
for movies, television, videos, fashion shows<br />
<strong>and</strong> photo shoots.<br />
If her child is in high school, ask if she’s<br />
suggested cosmetology as a career. Ask if her<br />
son or daughter is creative, entrepreneurial or<br />
enjoys helping o<strong>the</strong>rs. If she answers yes, <strong>the</strong>n<br />
extend this invitation: invite her to bring her<br />
son or daughter into <strong>the</strong> salon to shadow you<br />
for a day to learn about your wonderful career.
Share that a cosmetology career offers<br />
job security, a great income potential, flexible<br />
hours <strong>and</strong> plenty of job openings. In fact, it’s a<br />
job-seeker’s market, with 53 percent of salon<br />
owners reporting job openings, according<br />
to <strong>the</strong> National Accrediting Commission of<br />
Cosmetology Arts <strong>and</strong> Sciences.<br />
In addition, manufacturers need to help<br />
us by publicizing cosmetology careers in <strong>the</strong>ir<br />
consumer advertising <strong>and</strong> even in <strong>the</strong>ir consumer<br />
brochures <strong>and</strong> on <strong>the</strong>ir retail product<br />
packaging. You are already creating those<br />
materials every single day. Why not have <strong>the</strong>m<br />
do double duty as industry recruitment tools,<br />
just by adding one or two sentences. “Love<br />
your salon experience? Consider a career in<br />
cosmetology.” <strong>Salon</strong>s can also include similar<br />
language on <strong>the</strong>ir menus, postcards, receipts<br />
<strong>and</strong> o<strong>the</strong>r marketing materials, as well as on<br />
<strong>the</strong>ir websites.<br />
Just as important as attracting new, talented,<br />
motivated colleagues, we must all work<br />
toge<strong>the</strong>r to retain <strong>the</strong>m in <strong>the</strong> industry once<br />
<strong>the</strong>y graduate from cosmetology school. Here<br />
<strong>the</strong> tables are reversed. Usually, salons have<br />
<strong>the</strong> responsibility for industry retention once<br />
future professionals graduate from school.<br />
However, just like recruiting, retention is <strong>the</strong><br />
responsibility of all of us.<br />
Here’s what really bo<strong>the</strong>rs me: Everywhere<br />
I go on a daily basis, from my local restaurant<br />
to my doctor’s office, I meet people who used<br />
to be licensed cosmetologists. In fact, many<br />
still keep <strong>the</strong>ir licenses, but <strong>the</strong>y no longer<br />
work in our industry. What could we as an<br />
industry have done differently to change that<br />
outcome?<br />
On <strong>the</strong> school side, we need to give our<br />
students a realistic education on both how to<br />
give a great cut or color, as well as how to talk<br />
to <strong>the</strong> client, sell services, <strong>and</strong> take-home support<br />
products. We need to make <strong>the</strong>ir education<br />
fun <strong>and</strong> results oriented.<br />
At <strong>the</strong> salon level, we need to embrace<br />
new graduates as our new colleagues, treating<br />
<strong>the</strong>m with dignity <strong>and</strong> respect <strong>and</strong> ensuring<br />
<strong>the</strong>y have career mentors, who can help <strong>the</strong>m<br />
grow professionally <strong>and</strong> help <strong>the</strong>ir self-confidence<br />
grow by cheering <strong>the</strong>ir small successes<br />
on a daily basis. Financially, we need to make<br />
sure <strong>the</strong>y can earn a living wage at <strong>the</strong>ir first<br />
job. Professionally, we must provide a career<br />
path that will help <strong>the</strong>m achieve <strong>the</strong>ir personal<br />
goals.<br />
Recruiting <strong>and</strong> retaining talented people in<br />
this wonderful industry are <strong>the</strong> challenge to all<br />
of us. When we stop pointing <strong>the</strong> finger at one<br />
ano<strong>the</strong>r, we can embrace this challenge <strong>and</strong><br />
solve it toge<strong>the</strong>r as an industry. When that happens,<br />
each one of us will benefit <strong>and</strong> grow.<br />
Frank Schoeneman is chairman <strong>and</strong> CEO of Empire Education Group, a school<br />
that provides beauty <strong>and</strong> cosmetology education in North America. For more<br />
information, visit www.empire.edu.<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 7
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Attract New Talent by Offering<br />
Assistant Training Programs<br />
Beauty<br />
Business Buzz<br />
Shannon Wells<br />
For most cosmetology graduates, getting<br />
through school is often fueled by <strong>the</strong> thought of<br />
<strong>the</strong> perfect job waiting at <strong>the</strong> end of <strong>the</strong> journey.<br />
Many graduates find it tough to find that<br />
ideal scenario: a glamorous salon or spa, amazing<br />
clientele <strong>and</strong> all <strong>the</strong> money <strong>the</strong>y need to<br />
have <strong>the</strong> life of <strong>the</strong>ir dreams.<br />
In reality, a high percentage of new cosmetology<br />
graduates quit <strong>the</strong> beauty industry within<br />
a year because <strong>the</strong>y think <strong>the</strong>y can’t make <strong>the</strong><br />
money <strong>the</strong>y want, doing what <strong>the</strong>y love.<br />
Enter assistant training programs. Such<br />
programs can be <strong>the</strong> best solution for many<br />
new graduates looking for a great competitive<br />
advantage right out of school. Offering this type<br />
of program in your business can help you attract<br />
<strong>and</strong> keep <strong>the</strong> best fresh talent plus benefit both<br />
<strong>the</strong> newcomer <strong>and</strong> your bottom line.<br />
Benefits for <strong>the</strong> New Talent<br />
Earn as <strong>the</strong>y Learn: Most graduates are<br />
surprised to find that graduation from cosmetology<br />
school is just <strong>the</strong> tip of <strong>the</strong> iceberg with<br />
regard to what <strong>the</strong>y need to know to succeed in<br />
<strong>the</strong> beauty industry. There are many non-technical<br />
skills that aren’t covered extensively, which<br />
are essential to make <strong>the</strong> kind of money desired.<br />
An assistant training program allows time for<br />
<strong>the</strong> development <strong>and</strong> learning of those skills.<br />
And instead of paying for that education, <strong>the</strong><br />
graduate can earn a salary while <strong>the</strong>y learn.<br />
Immediate Employment at Higher<br />
Profile <strong>Salon</strong>s: The lack of practical experience<br />
frightens off most established <strong>and</strong> high<br />
profile salon owners when looking to employ<br />
new stylists. If a salon offers an assistant training<br />
program, it’s an opportunity for a “green”<br />
technician to get <strong>the</strong>ir foot in <strong>the</strong> door. It’s likely<br />
<strong>the</strong>y would o<strong>the</strong>rwise have to wait for years of<br />
experience for <strong>the</strong>se types of salons <strong>and</strong> spas to<br />
hire <strong>the</strong>m (think businesses with great location,<br />
steady clientele, established br<strong>and</strong>, etc.)<br />
Higher Wages, Faster: While a new<br />
graduate may not start out making <strong>the</strong> salary<br />
of <strong>the</strong>ir dreams, <strong>the</strong>se programs allow graduates<br />
to gain experience, <strong>and</strong> higher pay, at warp<br />
speed. The opportunity to learn tips <strong>and</strong> tricks<br />
that dem<strong>and</strong> high paychecks is readily available<br />
to assistants because of <strong>the</strong>ir close proximity to<br />
master technicians. Upon completion of <strong>the</strong><br />
program, an assistant can make three to four<br />
times <strong>the</strong> income of a stylist who’s been in <strong>the</strong><br />
industry <strong>the</strong> same amount of time <strong>and</strong> hasn’t<br />
partaken in an assistant training program. This<br />
is simply because <strong>the</strong> experience level of <strong>the</strong><br />
assistant is so much higher.<br />
Benefits for Your Business<br />
Higher Service for Clients Equals<br />
Retention: While <strong>the</strong> staff to client ratio can<br />
substantially affect your ability to service your<br />
clients, most businesses can’t afford to hire<br />
additional help. Creating an assistant training<br />
program means more people will be available<br />
to provide world-class customer service to your<br />
clients. With it you will have <strong>the</strong> extra staff that<br />
will help you cater to your client’s every whim,<br />
from getting drinks to luxurious shampoos, <strong>and</strong><br />
your clients will notice <strong>the</strong> extra h<strong>and</strong>s. Your<br />
clients will take notice <strong>and</strong> return to your business<br />
for <strong>the</strong> extra attention <strong>the</strong>y receive.<br />
Your Way is <strong>the</strong> Right Way: An assistant<br />
training program allows you <strong>the</strong> unique opportunity<br />
to take fresh new talent <strong>and</strong> teach <strong>the</strong>m<br />
<strong>the</strong> ropes of business <strong>and</strong> your expectations<br />
without <strong>the</strong> complications of previous experience.<br />
Your new recruits don’t have to unlearn<br />
unproductive practices or techniques. You can<br />
take <strong>the</strong> best of what you <strong>and</strong> your business<br />
have to offer <strong>and</strong> mold <strong>the</strong> ideal employee.<br />
A Never Ending Pipeline for Open<br />
Positions: A strong program will enable an<br />
owner to manage <strong>and</strong> plan effectively because<br />
<strong>the</strong>y will not be caught with an open position<br />
in <strong>the</strong>ir business. Having assistants means <strong>the</strong>re<br />
are always talented people in <strong>the</strong> pipeline <strong>and</strong><br />
ready (or near ready) to jump in <strong>and</strong> fill in for<br />
an unexpected departure of an employee.<br />
Creating a partnership with a local cosmetology<br />
school <strong>and</strong> staying on top of upcoming<br />
graduates will build <strong>the</strong> system for recruiting<br />
fresh talent into your program, which <strong>the</strong>n fills<br />
<strong>the</strong> queue with techs in waiting. The unexpected<br />
will happen (moves, divorces, babies, etc.);<br />
always being prepared with a replacement will<br />
help you manage your business with ease.<br />
There are many books <strong>and</strong> manuals on creating<br />
<strong>the</strong> perfect assistant training program, but<br />
a few basics are essential to any program:<br />
• There are completion levels or stages that<br />
assistants are required to complete.<br />
• Assistants have ample interaction with clients<br />
(greeting, shampooing, <strong>and</strong> assisting).<br />
• The program will be completed in a specified<br />
timeframe.<br />
• The assistant learns non-technical skills<br />
such as retail sales <strong>and</strong> customer service <strong>and</strong><br />
retention.<br />
Many recent graduates find <strong>the</strong> transition<br />
from school to <strong>the</strong> salon or spa to be challenging.<br />
An assistant training program can not only<br />
ease <strong>the</strong> transition, but also create a win/win for<br />
both <strong>the</strong> new technician <strong>and</strong> your business.<br />
Shannon Wells is <strong>the</strong> Marketing Manager of Your Beauty Network, a<br />
beauty industry ongoing business support service, offering a membership<br />
based business support resources used by over 700 salon <strong>and</strong> spa owners.<br />
For more information, visit www.ybn.com, call 866-364-4926 or email<br />
shannon@ybn.com.
Filling Your Manicuring Stations<br />
The Nail Extension<br />
Vicki Peters<br />
<strong>Salon</strong> owners are always on <strong>the</strong> hunt to find<br />
a good nail tech to complement <strong>the</strong>ir salon <strong>and</strong><br />
nail techs are always looking for a good salon to<br />
work in. So why is it such a challenge to put <strong>the</strong><br />
two toge<strong>the</strong>r?<br />
Over <strong>the</strong> years, I have received many calls<br />
from salon owners who want a good tech but<br />
do not know how to find one, so I thought I<br />
would offer some tips.<br />
Spend some effort in developing <strong>and</strong><br />
distributing a flyer. Design it to represent your<br />
salon as an inviting place. Post it at every beauty<br />
supply in town. Have a team meeting <strong>and</strong> ask<br />
all your salon employees to share <strong>the</strong> flyers with<br />
<strong>the</strong> techs <strong>the</strong>y use when <strong>the</strong>y get <strong>the</strong>ir nails<br />
done. Everyone knows a nail tech that is looking<br />
for a new salon—get <strong>the</strong> word out that you’re<br />
looking.<br />
Call all <strong>the</strong> nail techs people recommend<br />
to you. If that doesn’t yield results, consider<br />
purchasing <strong>the</strong> state board’s list of nail techs. If<br />
you can, purchase specific zip codes <strong>and</strong> mail<br />
<strong>the</strong>m your flyers. The state board list goes to <strong>the</strong><br />
homes of <strong>the</strong> licensees, so you won’t be mailing<br />
your flyers to your competition. Invite <strong>the</strong>m to<br />
an open house one evening, serve refreshments<br />
<strong>and</strong> have your stylists join you. In a friendly<br />
environment, <strong>the</strong>y can check you out <strong>and</strong> <strong>the</strong>n<br />
you can comfortably schedule an audition or<br />
interview privately.<br />
When developing <strong>the</strong> flyer, keep in mind<br />
nail techs want to know about <strong>the</strong> work situation<br />
<strong>and</strong> environment, so you need to tell us.<br />
Start by developing a nice flyer with <strong>the</strong> following<br />
information on it:<br />
• Is it an employee or independent contracting<br />
situation?<br />
• How much is <strong>the</strong> rent or hourly wage, etc.<br />
• What comes with <strong>the</strong> rent: phone, cleaning<br />
service, washer <strong>and</strong> dryer facilities?<br />
• Are <strong>the</strong>re any employee benefits?<br />
• Can nail techs access <strong>the</strong> salon to work late or<br />
unusual hours? (Were usually <strong>the</strong> first in <strong>and</strong><br />
<strong>the</strong> last to leave.)<br />
• Is <strong>the</strong>re a receptionist who h<strong>and</strong>les appointments?<br />
(Independent contractors won’t want<br />
to give up <strong>the</strong>ir book.)<br />
• If <strong>the</strong>re is a receptionist <strong>and</strong> o<strong>the</strong>r techs, how<br />
are new clients, walk-ins or calls assigned?<br />
• What supplies are provided: towels, cotton,<br />
o<strong>the</strong>r products?<br />
• If products are supplied, does <strong>the</strong> tech have a<br />
say in what is purchased?<br />
• Is training available?<br />
• Is a manicuring table provided?<br />
• Are pedicure chairs provided or a quiet<br />
private place to do pedicures?<br />
• Does <strong>the</strong> salon have regular team meetings<br />
<strong>and</strong> how will <strong>the</strong> nail tech participate?<br />
• Does <strong>the</strong> salon require techs to attend trade<br />
shows <strong>and</strong> classes <strong>and</strong> is <strong>the</strong>re a budget for<br />
this?<br />
• Do you ask <strong>the</strong> interviewing tech to audition<br />
so you can see <strong>the</strong> quality of <strong>the</strong>ir work?<br />
• Will you require <strong>the</strong> o<strong>the</strong>r techs <strong>and</strong> stylists to<br />
up sell <strong>the</strong> new tech?<br />
• Do you have a salon menu? Do you allow <strong>the</strong><br />
new tech to add services to it?<br />
If all else fails, visit your local cosmetology<br />
school. There is going to be that one outst<strong>and</strong>ing<br />
mature nail tech that would thrive in your<br />
salon with a little encouragement <strong>and</strong> training.<br />
And if you’re a salon owner who doesn’t<br />
know a thing about nails, learn. You are responsible<br />
for <strong>the</strong> actions of anyone working in<br />
your salon, including independent contractors.<br />
With today’s pedicure issues, you need to know<br />
proper protocol to protect your clients <strong>and</strong><br />
business.<br />
Finding a good salon to work in is difficult.<br />
So get out <strong>the</strong>re <strong>and</strong> network—<strong>the</strong>re are plenty<br />
of good techs just waiting for your great salon to<br />
invite <strong>the</strong>m in.<br />
Vicki Peters is a 26 year veteran master nail tech, competition champion,<br />
judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on <strong>the</strong> Nail<br />
Manufacturer Council. For more information visit www.vickipeters.com or email<br />
her at Vicki@vickipeters.com.<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 |
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From Gifted Grads to Great Hairstylists<br />
How to Successfully Recruit Students<br />
From Cosmetology Schools<br />
Marketing Solutions<br />
Kerrin Delaney<br />
Achieving increased sales with an exp<strong>and</strong>ing<br />
client base are always primary goals for salons.<br />
To accomplish this, let’s think outside <strong>the</strong> box<br />
when it comes to hiring new hairstylists.<br />
Have you ever found yourself in a rut when<br />
it came to hiring new hairstylists? Whe<strong>the</strong>r you<br />
are recruiting, interviewing, hiring or training a<br />
new employee, finding <strong>the</strong> right individuals can<br />
be frustrating.<br />
Progressive businesses are always looking<br />
for new talent or individuals with specialized<br />
skills that can benefit <strong>the</strong> company. <strong>Salon</strong>s must<br />
do <strong>the</strong> same. The following strategies will help<br />
you successfully recruit students from cosmetology<br />
schools.<br />
Build Your Recruiting Program: The<br />
key to success in hiring <strong>the</strong> best cosmetology<br />
students is to get <strong>the</strong>m to want you, just as<br />
much as you want <strong>the</strong>m. Establishing a well<br />
thought out <strong>and</strong> detailed staff recruitment<br />
program will help lay <strong>the</strong> ground rules for your<br />
salon business.<br />
When building your salon br<strong>and</strong>, you must<br />
first determine <strong>the</strong> kind of salon you wish to<br />
own. From <strong>the</strong>re, you will need to focus on <strong>the</strong><br />
kind of team you wish to build. A strategic staff<br />
recruitment plan should also reflect <strong>the</strong> vision<br />
<strong>and</strong> future plans for your salon business.<br />
A recruitment plan should consist of media<br />
advertising, direct mail campaigns, newsletters<br />
<strong>and</strong> various o<strong>the</strong>r marketing elements. In order<br />
for <strong>the</strong>se tools to successfully target <strong>and</strong> recruit<br />
students, <strong>the</strong>y must communicate a specific<br />
message. This message should reflect your vision<br />
<strong>and</strong> intention to attract students who share<br />
common goals <strong>and</strong> values.<br />
Staff Recruitment must be an ongoing<br />
process. Jeff <strong>and</strong> Nancy Huguet, owners of<br />
Escape Medical Spa <strong>and</strong> <strong>Salon</strong> located in Green<br />
Bay, Wisconsin offered keen insights into<br />
implementing a quality recruiting program.<br />
Mr. Huguet explained, “If you wait to hit <strong>the</strong><br />
switch on your recruiting program <strong>the</strong> day an<br />
employee leaves your business, you will already<br />
be too late. We made this mistake in <strong>the</strong> past.<br />
We quickly changed our method <strong>and</strong> found<br />
that continuously recruiting made us better<br />
prepared for unexpected staffing changes.”<br />
A well-organized salon staff recruitment<br />
plan will get you noticed by <strong>the</strong> competitive<br />
schools <strong>and</strong> help prepare you for any unexpected<br />
bumps down <strong>the</strong> road.<br />
Become Active With Cosmetology<br />
Schools: If you want your salon to be known as<br />
a great place to work, you have to get out <strong>the</strong>re<br />
<strong>and</strong> raise awareness. Your main objective in recruiting<br />
from cosmetology programs is to gain<br />
access to <strong>the</strong> schools before o<strong>the</strong>r salons do.<br />
In order to find <strong>the</strong> best cosmetology,<br />
aes<strong>the</strong>tic <strong>and</strong> massage students that exemplify<br />
values you are looking for, you will need to seek<br />
out <strong>the</strong> schools that focus on a curriculum you<br />
would abide by. Research <strong>and</strong> make a list of <strong>the</strong><br />
top schools from which you would like to recruit.<br />
Make appointments to meet or speak with<br />
<strong>the</strong>ir school directors, teachers <strong>and</strong> <strong>the</strong> o<strong>the</strong>r<br />
facility-management team members.<br />
Once <strong>the</strong> school agrees to develop a<br />
partnership with you <strong>and</strong> your salon, start<br />
to schedule presentations that will focus on<br />
educating <strong>the</strong>ir students while simultaneously<br />
marketing your business. Topics could include<br />
resume preparation, how to dress for success,<br />
how to interview, advanced haircolor techniques,<br />
creative haircut designs <strong>and</strong> <strong>the</strong> realities<br />
of salon life.<br />
Consider participating in career fairs where<br />
you can deliver presentations <strong>and</strong> offer information<br />
about your salon. These are a great way<br />
to define your competitive advantage in <strong>the</strong><br />
marketplace, meet students <strong>and</strong> ga<strong>the</strong>r resumes.<br />
Don’t forget to leave information including<br />
your vision statement, training programs,<br />
employee packages, growth opportunities <strong>and</strong><br />
employment applications.<br />
Once you find <strong>the</strong> schools that best suit<br />
your needs, you can go fur<strong>the</strong>r to become an<br />
active member on <strong>the</strong>ir cosmetology school<br />
advisory board. This will help cement a positive<br />
relationship with <strong>the</strong>ir director, <strong>and</strong> board<br />
members are invited to special events, make<br />
decisions on curriculum <strong>and</strong> gain insight about<br />
<strong>the</strong>ir best graduating students.<br />
Host Events—Get Students Into Your<br />
<strong>Salon</strong>: Opening your doors to potential<br />
students is a great way to show <strong>and</strong> tell. Hold<br />
an open house for those who want to discuss<br />
employment opportunities at your salon.<br />
If space is available, you should think about<br />
conducting educational seminars. Whe<strong>the</strong>r<br />
focusing on hair, skin, nails or color techniques,<br />
seminars offer you <strong>the</strong> chance to display your<br />
philosophy, meet students, seek out talent <strong>and</strong><br />
establish a great reputation.<br />
Successfully recruiting students into your<br />
salon will take time. However, <strong>the</strong> long-term<br />
investment will result in a salon staff that is<br />
young, eager to achieve <strong>and</strong> open to new ideas.<br />
Students are our future, so start focusing on<br />
recruiting, networking <strong>and</strong> becoming an active<br />
member in education today.<br />
Kerrin Delaney is a Marketing Assistant at Marketing Solutions, a complete<br />
marketing, advertising, graphic design, PR <strong>and</strong> consulting services firm for salons,<br />
spas, manufacturers <strong>and</strong> beautycare entrepreneurs. For more information, call<br />
703-359-6000, e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.<br />
10 | SEPTEMBER 008 | CALIFORNIA STYLIST & SALON<br />
NP Sacramento 2.5x11.indd 1 8/5/08 2:21:23 PM
Keeping Your ‘Coiffures’ Filled<br />
The Mane Objective<br />
Marco Pelusi<br />
Have you had a few gaps of time in<br />
your appointment book here <strong>and</strong> <strong>the</strong>re<br />
lately? Have clients been postponing <strong>the</strong>ir<br />
appointments for a week or two, or even<br />
some for longer than that?<br />
No matter what <strong>the</strong> reason, you need to<br />
be in control of your book <strong>and</strong> keep your<br />
“coiffures” (coffers) filled. The very first<br />
thing you must do with every client—not<br />
leaving a single one out—is to prebook all<br />
your appointments, without fear or hesitation.<br />
If <strong>the</strong>re is fear, move through it <strong>and</strong><br />
do it anyway. You have to set up <strong>the</strong> next<br />
appointment.<br />
As a general rule, cut <strong>and</strong> color services<br />
should be booked four to six weeks<br />
in advance, generally depending on your<br />
client’s hair length. Your sole goal as a hairdresser<br />
should be to have a full book well<br />
in advance whe<strong>the</strong>r it’s a robust or sluggish<br />
economy.<br />
Try to be fair with <strong>the</strong> prebooking<br />
though. Be honest. Don’t keep <strong>the</strong>m coming<br />
back too soon if it’s unnecessary. Work<br />
within <strong>the</strong> needs of <strong>the</strong> client’s hair on a<br />
case-by-case basis <strong>and</strong> personalize it for<br />
<strong>the</strong>m. Always aim to be extremely fair with<br />
your clients, as <strong>the</strong>y are able to notice good<br />
intentions, <strong>and</strong> will <strong>the</strong>refore wish to support<br />
your business. You can even go so far<br />
as to say something like, “Let’s set up your<br />
next appointment with color only, <strong>and</strong> let’s<br />
set up ano<strong>the</strong>r cut a month or so later, so<br />
<strong>the</strong> price won’t be too crazy at one time for<br />
you.”<br />
If fear about prebooking still comes up<br />
for you, reframe it into a different scenario.<br />
Plant <strong>the</strong> seeds of an upcoming service<br />
while you are working on each client. If<br />
you are doing blonde during <strong>the</strong> summer,<br />
discuss possibilities of going red or deeper<br />
for <strong>the</strong> fall.<br />
Always keep your clients thinking in<br />
advance about what could be with <strong>the</strong>ir<br />
haircolor or style. Recommend future cut<br />
or style ideas while you are in <strong>the</strong> midst of<br />
<strong>the</strong>ir current appointment. If you are only<br />
taking off a few inches this time, recommend<br />
a possible shorter cut <strong>the</strong> following<br />
time, when <strong>the</strong>y are ready.<br />
This seed planting technique will keep<br />
<strong>the</strong>m coming back, because <strong>the</strong>y know<br />
you’ve offered <strong>the</strong>m <strong>the</strong> possibility of<br />
change, seasonal or not, <strong>and</strong> will easily allow<br />
you to prebook <strong>the</strong>ir next appointment.<br />
And don’t forget about asking for<br />
referrals, especially during slower times.<br />
Everything in our business is specifically<br />
about relationships. If you like a client, ask<br />
<strong>the</strong>m to refer you to new clients, <strong>and</strong> offer<br />
ei<strong>the</strong>r a small discount or a small product as<br />
a reward <strong>and</strong> motivator. Tell <strong>the</strong>m you wish<br />
you could clone <strong>the</strong>m.<br />
Most good clients won’t even want a<br />
discount or gift, but are simply happy to<br />
refer you. The people who give out your<br />
references are <strong>the</strong> ones you need to connect<br />
with. These specific individuals are exactly<br />
whom you must target as a hairdresser. It’s<br />
all about referrals <strong>and</strong> relationships.<br />
Make sure to consistently keep your appointment<br />
book in mind as you work during<br />
your day. Plan ahead <strong>and</strong> fill it up. You<br />
will avoid gaps of time <strong>and</strong> you will be able<br />
to take control of your destiny by doing so.<br />
Keep it going. Forge ahead with<br />
strength <strong>and</strong> book ‘em.<br />
Marco Pelusi is globally recognized as a haircolor trainer <strong>and</strong> platform<br />
artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los<br />
Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi<br />
created <strong>the</strong> Marco Collagen Color Guard HairCare System, <strong>the</strong> collagen<br />
system developed for color <strong>and</strong> chemically treated hair. For more<br />
information, visit www.marcopelusi.com.<br />
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CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 11
Now Is a Great Time to Become a Beauty Professional<br />
Blue Highways<br />
Jerry Tyler<br />
With <strong>the</strong> focus of this month’s <strong>Stylist</strong><br />
being entry into <strong>the</strong> amazing world of <strong>the</strong><br />
beauty profession, I can’t help but reflect on<br />
my 34-year journey as an industry professional<br />
<strong>and</strong> <strong>the</strong> many wonders that continue to<br />
unfold after borrowing $300 from my fa<strong>the</strong>r<br />
in 1974 to go to beauty school.<br />
So much has changed <strong>and</strong> evolved in<br />
our industry, yet so much remains <strong>the</strong> same.<br />
Many features <strong>and</strong> benefits that were newer<br />
<strong>the</strong>n are now time tested. And we are now in<br />
uncertain economic times, much <strong>the</strong> same as<br />
when I entered our industry in <strong>the</strong> mid ‘70s.<br />
We had double-digit inflation, doubledigit<br />
unemployment <strong>and</strong> gas prices were at<br />
an all time high. In trying to decide whe<strong>the</strong>r<br />
to go <strong>the</strong> traditional higher learning route or<br />
learning a trade, I noticed that my hairstylist<br />
friends always had cash <strong>and</strong> some were even<br />
buying homes, even though housing prices<br />
were at an all time high.<br />
The mo<strong>the</strong>r of one of my closest friends<br />
was a shampoo assistant in a shop. Every<br />
Saturday she came home with a car full of<br />
groceries—<strong>the</strong> gains of a hard day’s work in<br />
<strong>the</strong> shop. Licensed since <strong>the</strong> great depression,<br />
she told me that she always had money in her<br />
pocket during <strong>the</strong> ‘30s when most of America<br />
was out of work. When her husb<strong>and</strong> lost his<br />
job during <strong>the</strong> ‘60s, it was her ability to style<br />
hair that put bread on <strong>the</strong> table until he was<br />
able to get back on his feet.<br />
In good times <strong>and</strong> bad, <strong>the</strong> dem<strong>and</strong> to<br />
look <strong>and</strong> <strong>the</strong>refore feel good has made our<br />
industry recession <strong>and</strong> depression proof.<br />
The constant evolution of fashion fueled<br />
by <strong>the</strong> creative core of our industry is a huge<br />
draw to those who aren’t drawn to traditional<br />
corporate careers. We all know <strong>the</strong> perception<br />
that beauty school is for <strong>the</strong> uneducatable.<br />
The reality is that all <strong>the</strong> requisite skills<br />
to succeed in <strong>the</strong> corporate <strong>and</strong> business<br />
environment are alive <strong>and</strong> well in <strong>the</strong> beauty<br />
industry.<br />
The ability to write your own job description<br />
<strong>and</strong> follow that path to <strong>the</strong> financial <strong>and</strong><br />
creative abundance we all deserve is ano<strong>the</strong>r<br />
draw to enter <strong>the</strong> beauty profession. Master<br />
hair cutter, colorist, spa technician, educator,<br />
salon manager, <strong>the</strong> choices are endless.<br />
Our industry is global. Fashion has<br />
no boundaries, except those we make for<br />
ourselves. We can work anywhere our talent,<br />
expertise <strong>and</strong> passion will take us, insuring<br />
untold freedom <strong>and</strong> independence—both<br />
creatively <strong>and</strong> financially.<br />
The educational opportunities in our industry<br />
have never been as plentiful as <strong>the</strong>y are<br />
now, with options to meet <strong>the</strong> specific needs<br />
of any future industry professional. Many of<br />
<strong>the</strong>se schools are creating strategic alliances<br />
with professional hair product companies <strong>and</strong><br />
educational resource providers to offer state<br />
of <strong>the</strong> art training resources for <strong>the</strong>ir students.<br />
Advanced schools offer continuing education<br />
to keep pace with emerging trends <strong>and</strong> assure<br />
we stay relevant in an ever-evolving fashion<br />
<strong>and</strong> business l<strong>and</strong>scape.<br />
Where it comes to schools, <strong>the</strong> choices<br />
start with high-end boutique schools with<br />
identifiable cultures of education to affordable<br />
quality chain schools <strong>and</strong> individually<br />
owned beauty schools <strong>and</strong> academies<br />
throughout <strong>the</strong> U.S. of every description.<br />
Most schools offer more than <strong>the</strong><br />
traditional tuition, grants, scholarships <strong>and</strong><br />
student loans for those who need financial<br />
assistance. There are also organizations that<br />
work to guarantee quality education <strong>and</strong> protect<br />
students’ economic rights by certifying<br />
<strong>and</strong> accrediting schools. Doing so assures <strong>the</strong><br />
integrity of <strong>the</strong> education <strong>the</strong>y are seeking.<br />
Many community colleges <strong>and</strong> trade technical<br />
institutions offer education in <strong>the</strong> industry<br />
through <strong>the</strong> public education sector. This<br />
is not only affordable, but <strong>the</strong> community<br />
colleges combine <strong>the</strong> traditional cosmetology<br />
course with an associate of arts degree, with<br />
completion of additional courses or units.<br />
As an alternative to <strong>the</strong> traditional route,<br />
some states offer cosmetology <strong>and</strong> barber<br />
apprentice programs. This is on-<strong>the</strong>-job<br />
training by a mentoring master professional.<br />
In lieu of formal schools, this h<strong>and</strong>s-on<br />
training in <strong>the</strong> workplace is combined with<br />
supplemental classroom education; it allows<br />
<strong>the</strong> apprentice to earn a wage while learning<br />
<strong>the</strong>ir craft. Most apprenticeships take longer<br />
than traditional school due to <strong>the</strong> nature of<br />
this form of training. Many apprentices build<br />
<strong>the</strong>ir clientele while being supervised in <strong>the</strong><br />
salon <strong>and</strong> are well on <strong>the</strong>ir way to financial<br />
success by <strong>the</strong> time <strong>the</strong>y complete <strong>the</strong>ir<br />
program <strong>and</strong> become journeyman stylists or<br />
barbers.<br />
Now, as at no time before, our industry<br />
assures continued financial growth <strong>and</strong> creative<br />
achievement in uncertain economic <strong>and</strong><br />
political times.<br />
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective<br />
on <strong>the</strong> solutions <strong>and</strong> challenges facing <strong>the</strong> beauty industry. Jerry Tyler has<br />
been a stylist since 1975 serving as <strong>the</strong> former artistic director for Vidal Sassoon<br />
Academy <strong>and</strong> currently as Director of Education for Carlton Hair salons.<br />
He is also a licensed cosmetology instructor <strong>and</strong> has served as President of<br />
<strong>the</strong> California State Board of Barbering <strong>and</strong> Cosmetology.<br />
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12 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
A Look at Diverse Directions a Cosmetology Career Can Take You<br />
You became a cosmetologist for all <strong>the</strong> right<br />
reasons—a strong artistic attitude, a good work<br />
ethic <strong>and</strong> <strong>the</strong> desire to help people look <strong>and</strong><br />
feel better about <strong>the</strong>mselves. Working in a salon<br />
fulfills all those aspirations.<br />
Many salon professionals have gone on to<br />
achieve success beyond <strong>the</strong>ir wildest dreams,<br />
proving that a cosmetology career can take you<br />
anywhere you want to go. One can see proof of<br />
<strong>the</strong> possibilities in <strong>the</strong> careers of six dedicated<br />
hair designers who began <strong>the</strong>ir careers with<br />
Pivot Point International, a leader in salon education.<br />
Each recently received an inaugural LEO<br />
Award at America’s Beauty Show in Chicago.<br />
By taking a closer look at <strong>the</strong> paths <strong>the</strong>y<br />
took to <strong>the</strong> top of <strong>the</strong>ir industry, it’s easy to see<br />
<strong>the</strong> wide-open road that every cosmetologist<br />
can aspire to throughout <strong>the</strong>ir career.<br />
JOSEPH CARTAGENA— The big idea<br />
when you get your license is to work in a hot<br />
salon—a place to grow your personal talent <strong>and</strong><br />
sharpen your skills. Joseph began at such a salon<br />
<strong>and</strong> now co-owns Genacelli <strong>Salon</strong> <strong>and</strong> Day Spa<br />
in <strong>the</strong> hip Lincoln Park area of Chicago.<br />
Because of his own experiences, encouraging<br />
young talent has become a cornerstone for<br />
his highly successful business. Cartagena also<br />
serves as a vice president of <strong>the</strong> Cosmetologists<br />
Chicago association, <strong>and</strong> fur<strong>the</strong>rs his knack for<br />
mentoring by heading <strong>the</strong>ir Artistic Team.<br />
Cartagena credits his education for many<br />
of his personal <strong>and</strong> professional successes.<br />
“Between excellent educators <strong>and</strong> <strong>the</strong> education<br />
itself,” he says, “I was given <strong>the</strong> foundation<br />
required to be an all-around good hairdresser. It<br />
enabled me to now teach <strong>and</strong> think as an artist.”<br />
“ I absolutely love my<br />
<strong>Salon</strong> Vac! It changed<br />
my life in <strong>the</strong> salon <strong>and</strong> I<br />
cannot imagine working<br />
in a salon without one<br />
ever again.”<br />
— Renee Shields, San Diego, CA<br />
MARY BETH JANSSEN—Now<br />
dedicated to <strong>the</strong> organic lifestyle <strong>and</strong> <strong>the</strong> author<br />
of five books on beauty <strong>and</strong> wellness, Mary<br />
Beth Janssen, owner of The Janssen Source,<br />
remained with Pivot Point International for 18<br />
years after graduating from teacher’s training.<br />
She traveled <strong>the</strong> world as artistic director,<br />
teaching hair <strong>and</strong> fashion trends on platform, in<br />
print <strong>and</strong> on video. Then she moved to creative<br />
corporate assignments at ISO, American Crew<br />
<strong>and</strong> MOP, only to return to her first love, teaching<br />
<strong>the</strong> next new thing to improve health <strong>and</strong><br />
natural wellness, through her books <strong>and</strong> special<br />
appearances.<br />
“I have always been compelled to share<br />
what I’ve learned with o<strong>the</strong>rs <strong>and</strong> I learned a lot<br />
from my students in <strong>the</strong> process,” said Janssen.<br />
“Teaching gave me a lot of <strong>the</strong> tools I needed to<br />
start my own business <strong>and</strong> design o<strong>the</strong>r kinds of<br />
curricula, which fascinate me.”<br />
CHRISTINE SCHUSTER — now <strong>the</strong><br />
Senior Vice President of Education for Redken<br />
Fifth Avenue NYC/ PureOlogy, Christine’s<br />
beginnings were simple. After graduating cosmetology<br />
school, she went back to her family’s<br />
roots in Holl<strong>and</strong> <strong>and</strong> served as apprentice <strong>and</strong><br />
assistant to Andy Uffels, a top platform artist.<br />
This worldwide training led her to a position in<br />
education at Redken, training stylists on how to<br />
use <strong>the</strong>ir products in <strong>the</strong>ir everyday salon work.<br />
“My training allowed me to see my work<br />
with hair as an art form,” said Schuster, “<strong>and</strong> I<br />
approach my work in corporate education with<br />
that same eye to keep it relevant.”<br />
This high-level yet modest executive is<br />
credited with developing The Redken Exchange<br />
in New York <strong>and</strong> remains <strong>the</strong> executive producer<br />
of <strong>the</strong> Redken Symposium, attended by<br />
more than 10,000 hairstylists annually.<br />
ANDRE WALKER — Andre Walker<br />
has only one client today. Her name is Oprah.<br />
That’s enough for this extremely talented hair<br />
designer. More than 20 years ago, after working<br />
as a salon stylist <strong>and</strong> owner for several years, his<br />
life changed when he was asked to do <strong>the</strong> hair<br />
of a young talk show host.<br />
Walker now travels with Winfrey at all<br />
times, creating her hair design before every<br />
Oprah Winfrey Show, for celebrity events <strong>and</strong><br />
award shows <strong>and</strong> for “O” magazine shoots.<br />
“The international exposure I got in<br />
cosmetology school meant I was able to dream<br />
of a bigger picture for where I saw myself as a<br />
stylist,” said Walker. “Beyond <strong>the</strong> beauty school<br />
basics, <strong>the</strong> value of professionalism is <strong>the</strong> single<br />
most important thing I learned that brought me<br />
to where I am today.”<br />
DAVID RACCUGLIA— Many of <strong>the</strong><br />
best-known salon product companies today<br />
began because a hair designer had an idea for<br />
something that would be better than what<br />
was available at <strong>the</strong> time. Front <strong>and</strong> center on<br />
that list of entrepreneurs is David Raccuglia,<br />
founder of both American Crew <strong>and</strong> Modern<br />
Organic Products.<br />
David credits <strong>the</strong> international perspective<br />
of his training for encouraging him to<br />
explore <strong>the</strong> wider world of hairdressing <strong>and</strong><br />
eventually <strong>the</strong> translation into big business. “I<br />
was exposed to hairdressers from all over <strong>the</strong><br />
world,” says Raccuglia. “I got a global look at<br />
<strong>the</strong> hairdressing industry <strong>and</strong> it inspired me to<br />
become a globetrotter.”<br />
MANUEL RODRIGUEZ—a name<br />
known throughout competitive hairdressing<br />
circles—as a top competitor, trainer <strong>and</strong> as<br />
literally having written <strong>the</strong> book, “Architectural<br />
Hair,” on competition. Rodriguez seamlessly<br />
combines his love of art with his passion to<br />
teach as a competition coach <strong>and</strong> mentor. “A<br />
good cosmetology program shows you that<br />
<strong>the</strong> best technical cuts come from an artistic<br />
approach. That was my experience <strong>and</strong> I’ve<br />
looked at hairdressing as an art form ever<br />
since,” says Rodriguez.<br />
The presence of industry honors like <strong>the</strong><br />
LEO Awards shines a bright light on <strong>the</strong> diverse<br />
directions a cosmetology career can take.<br />
Stay true to your training, in tune with your<br />
personal goals <strong>and</strong> <strong>the</strong>re’s no limit to what you<br />
can accomplish.<br />
14 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
Motivate Your <strong>Salon</strong> Team <strong>and</strong> Maximize Your Profits<br />
Team-Based Pay Compensation<br />
Proves Effective<br />
Better Business<br />
Neil Ducoff<br />
Would you like to find a way to motivate<br />
every person working in your salon to maximize<br />
profits for your whole team?<br />
Today’s salons <strong>and</strong> spas have evolved<br />
from “beauty parlors” into full-service image<br />
centers, where highly-trained professionals<br />
consult with <strong>the</strong>ir clients about all aspects of<br />
<strong>the</strong>ir personal care. Often, team members<br />
work toge<strong>the</strong>r to provide all <strong>the</strong> services a client<br />
needs.<br />
However, salon compensation has not kept<br />
pace with <strong>the</strong> new approach to client service.<br />
In fact, <strong>the</strong> professional salon industry is stuck<br />
in micromanaging individuals’ pay in <strong>the</strong> form<br />
of <strong>the</strong> commission percentage, when business<br />
owners need to be managing payroll according<br />
to <strong>the</strong> profit <strong>and</strong> loss statement if <strong>the</strong>y want to<br />
run profitable companies. The simplest <strong>and</strong><br />
most effective way to do that is by implementing<br />
a team-based pay compensation program.<br />
A team-based pay program not only<br />
provides for consistent, bottom-line profits by<br />
maintaining service payroll between 30 <strong>and</strong><br />
35 percent of gross service <strong>and</strong> retail revenues<br />
but also makes sense to everyone—owners,<br />
management <strong>and</strong> team members.<br />
It solves <strong>the</strong> problem of providing income<br />
growth for top producers who are booked<br />
solid <strong>and</strong> can’t work more hours, when raising<br />
<strong>the</strong>ir commission is impossible. It also<br />
provides employees with a fair <strong>and</strong> predictable<br />
income. They can plan what <strong>the</strong>y’ll earn in<br />
any week without having to worry about how<br />
many clients will sit in <strong>the</strong>ir chair.<br />
Implementing this team-based program<br />
keeps clients loyal to your business—not to<br />
any one individual – while it cultivates a team<br />
culture that is fueled by passion for growth.<br />
This gives you bulletproof systems to run a<br />
profitable business.<br />
Team-based pay always sparks a lively<br />
discussion between die-hard believers <strong>and</strong><br />
die-hard commission advocates. But in recent<br />
years, a gradual yet powerful shift in compensation<br />
is taking place.<br />
Owners <strong>and</strong> managers are searching for<br />
ways to incentivize <strong>and</strong> reward a multitude of<br />
behaviors that contribute to business growth—<br />
behaviors that reach far beyond sales. Teambased<br />
pay does that <strong>and</strong> more.<br />
The m<strong>and</strong>ate of team-based pay is simple:<br />
Everyone is responsible for growing <strong>the</strong> business.<br />
Those words are powerful, but words<br />
alone aren’t enough to inspire dynamic team<br />
performance. A pay program also cannot instill<br />
a business-wide sense of urgency to drive revenues<br />
up, manage costs <strong>and</strong> build net profit.<br />
Given that, team-based pay uses team<br />
bonuses as a means of driving <strong>the</strong> four business<br />
outcomes: productivity, profitability, staff<br />
retention <strong>and</strong> customer service.<br />
In fact, team-based pay is about more than<br />
compensation; it’s a better way to do business<br />
for both business owners <strong>and</strong> <strong>the</strong>ir employees.<br />
It also sets <strong>the</strong> tone for cultural transformation<br />
<strong>and</strong> <strong>the</strong> st<strong>and</strong>ard for success in a changing<br />
world. For example, a commission pay<br />
structure is driven entirely by individual sales<br />
dollars, not overall performance, <strong>and</strong> does not<br />
inspire team performance.<br />
In its simplest terms, team-based pay is an<br />
hourly or salary program that ties a team bonus<br />
to <strong>the</strong> achievement of critical numbers, such as<br />
revenue, gross margin, client retention, productivity<br />
<strong>and</strong> net profit. Individual growth is tied to<br />
overall performance—not just <strong>the</strong> employee’s<br />
ability to generate revenue. A team-based pay<br />
system is designed to reward <strong>the</strong> desired behaviors<br />
<strong>and</strong> performance of those who support <strong>the</strong><br />
business’s goals <strong>and</strong> culture.<br />
Team-based pay also includes “broadb<strong>and</strong>s,”<br />
which are designed to offer employees<br />
guidelines for growth in key areas, such as<br />
performance goals, technical skill development<br />
<strong>and</strong> non-technical skill development. Within<br />
<strong>the</strong> broadb<strong>and</strong>s are <strong>the</strong> cultural behaviors that<br />
drive teamwork.<br />
Team-based pay allows owners to honor<br />
<strong>the</strong>ir commitment to <strong>the</strong>ir employees because<br />
<strong>the</strong>y are not cutting pay; <strong>the</strong>y are guaranteeing<br />
at least current earnings, plus <strong>the</strong> opportunity<br />
for team bonuses. It disconnects individuals’<br />
pay from what <strong>the</strong>y produce.<br />
By capping payroll at its current level,<br />
<strong>the</strong> entire team focuses on driving revenues.<br />
That combination creates an immediate drop<br />
in <strong>the</strong> service payroll percent that later allows<br />
owners to affordably give raises to those with<br />
<strong>the</strong> right overall performance, skills, attitude,<br />
attendance, etc. It creates a culture in which<br />
everyone rows in <strong>the</strong> same direction <strong>and</strong> has<br />
a vested interest in growing overall sales—not<br />
just <strong>the</strong>ir own chair or treatment room.<br />
Team-based pay, an exciting way to grow<br />
a company, gets <strong>the</strong> business juices flowing<br />
<strong>and</strong> gets rewards. In reality, if you want a salon<br />
team, team-based pay is <strong>the</strong> way to go.<br />
Neil Ducoff, founder of Strategies <strong>and</strong> author of <strong>the</strong> upcoming book<br />
“No-Compromise Leadership,” developed <strong>the</strong> team-based pay concept more<br />
than 30 years ago <strong>and</strong> developed a company that trains <strong>and</strong> coaches to<br />
ensure businesses implement <strong>the</strong> program successfully. For more information,<br />
visit www.strategies.com.<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 15
16 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON<br />
Sharing Our Career<br />
Es<strong>the</strong>tic Endeavors<br />
Judith Culp<br />
It’s a great time to be an es<strong>the</strong>tician.<br />
The dem<strong>and</strong> for well-trained es<strong>the</strong>ticians is<br />
steadily growing <strong>and</strong> <strong>the</strong> diversity of job choices<br />
keeps increasing. Increasing too is <strong>the</strong> number<br />
of people considering our profession.<br />
We as licensed es<strong>the</strong>ticians are <strong>the</strong> best<br />
reference those considering <strong>the</strong> career could<br />
have. Our experience goes a long way when we<br />
guide c<strong>and</strong>idates toward <strong>the</strong>ir successful entry<br />
into <strong>the</strong> field.<br />
What can we share that will help <strong>the</strong>m<br />
most? We can talk about <strong>the</strong> types of jobs out<br />
<strong>the</strong>re, <strong>the</strong> types of schools out <strong>the</strong>re <strong>and</strong> <strong>the</strong><br />
need to stay excited about continuing education.<br />
Most of all, it is our own joy for what we are<br />
doing that attracts o<strong>the</strong>r people.<br />
Not everyone is lucky enough to have a<br />
job <strong>the</strong>y love to do <strong>and</strong> for which <strong>the</strong>y have a<br />
passion. Helping people solve skincare concerns<br />
<strong>and</strong> improving <strong>the</strong>ir appearance can add to <strong>the</strong>ir<br />
self-esteem <strong>and</strong> quality of life. Being paid for<br />
it is just as sweet. Most es<strong>the</strong>ticians also have<br />
a passion for learning, which is important in a<br />
field that is continually changing.<br />
The diversity of job opportunities seems<br />
to be exp<strong>and</strong>ing in every direction for es<strong>the</strong>ticians.<br />
Classically, we worked in salons or day<br />
spas—with only a few finding <strong>the</strong>ir way into<br />
<strong>the</strong> medical or resort spa arena. Now, more <strong>and</strong><br />
more physicians are adding es<strong>the</strong>tic services. In<br />
<strong>the</strong> past, es<strong>the</strong>ticians were only found in <strong>the</strong> offices<br />
of plastic surgeons. These days, dermatologists,<br />
gynecologists <strong>and</strong> even dentists are seeing<br />
<strong>the</strong> value of adding es<strong>the</strong>tic services. As <strong>the</strong><br />
insurance crunch continues, medical professionals<br />
are looking for services where <strong>the</strong>re is<br />
no insurance billing or discounting involved.<br />
Es<strong>the</strong>tic services fit right into <strong>the</strong>ir parameters.<br />
Let’s not forget <strong>the</strong> opportunities with large<br />
retail cosmetic corporations. They offer lots of<br />
education <strong>and</strong> benefits that may not be found in<br />
many o<strong>the</strong>r areas of <strong>the</strong> industry. A person may<br />
start out in sales <strong>and</strong> move into department,<br />
regional or even national management, buying<br />
or education.<br />
Ano<strong>the</strong>r interesting twist is embracing<br />
both es<strong>the</strong>tic <strong>and</strong> makeup artistry skills for <strong>the</strong><br />
television, movie <strong>and</strong> fashion industries. With<br />
high definition TV, all those skin problems that<br />
used to be easily covered with makeup are now<br />
plainly visible. More celebrities <strong>and</strong> aspiring<br />
celebrities are seeing a skin care professional to<br />
enhance <strong>the</strong>ir career opportunities. The makeup<br />
artist does more than paint a pretty face; <strong>the</strong>y<br />
work to enhance <strong>the</strong> skin that is <strong>the</strong> canvas.<br />
As <strong>the</strong> field of es<strong>the</strong>tics continues to grow,<br />
so grows <strong>the</strong> dem<strong>and</strong> for those who provide<br />
services to es<strong>the</strong>ticians. This means <strong>the</strong>re is an<br />
increased need for sales representatives, regional<br />
<strong>and</strong> national manufacturer educators, instructors<br />
at <strong>the</strong> pre- <strong>and</strong> post-licensing level <strong>and</strong><br />
much more. While offering <strong>the</strong>se services is<br />
fun, writing about it can also be exciting. Trade<br />
publications are always looking for new articles<br />
or a new twist on a hot topic. As new technologies<br />
emerge, <strong>the</strong> need increases for those who<br />
know how to use <strong>the</strong>m to train o<strong>the</strong>rs in <strong>the</strong><br />
intricacies of <strong>the</strong>ir use.<br />
I find it interesting that we are seeing more<br />
people enter <strong>the</strong> industry who have college<br />
degrees in a diversity of fields. Those with<br />
backgrounds in marketing or administration<br />
have skills <strong>the</strong>y could use in private practice or<br />
as industry consultants. With corporations purchasing<br />
or setting up spas, <strong>the</strong>re is a need not<br />
only for those who know <strong>the</strong> industry but also<br />
those who have strong managerial skills. More<br />
choices will continue to emerge for creative<br />
thinkers.<br />
It is also helpful to guide future es<strong>the</strong>ticians<br />
in <strong>the</strong>ir educational choices. There are both<br />
convenience-based schools <strong>and</strong> specialty-based<br />
schools for <strong>the</strong>m to consider.<br />
Convenience based schools are those<br />
located in most cities. Their philosophy is to<br />
provide preparatory education so students can<br />
graduate <strong>and</strong> get <strong>the</strong>ir state licenses. Most teach<br />
entry-level positions.<br />
Specialty based schools are those that focus<br />
on a specific area of training, in our case es<strong>the</strong>tics.<br />
Attending one of <strong>the</strong>se may require relocation<br />
while completing <strong>the</strong> course.<br />
What should a school teach? Each state has<br />
different requirements, but <strong>the</strong> National Coalition<br />
of Es<strong>the</strong>ticians, Manufacturers, Distributors<br />
<strong>and</strong> Associations (NCEA) has created both<br />
a basic <strong>and</strong> advanced es<strong>the</strong>tic task list. On <strong>the</strong>ir<br />
website www.ncea.tv <strong>the</strong>y list guidelines for <strong>the</strong><br />
first 600 hours of es<strong>the</strong>tic education.<br />
The NCEA has gone on to develop guidelines<br />
for a second 600 hour advanced program<br />
that should be taken only after <strong>the</strong> completion<br />
of basic training. These are <strong>the</strong> skills we want<br />
to strive for, <strong>and</strong> <strong>the</strong>n encourage those coming<br />
into <strong>the</strong> industry to seek out.<br />
The advanced level builds on <strong>the</strong> knowledge<br />
gained in basic training, <strong>and</strong> adds h<strong>and</strong>s on<br />
training with advanced modalities. Knowledge<br />
of <strong>the</strong>se areas allows us to work safely with<br />
<strong>the</strong>se devices <strong>and</strong> protect both our clients <strong>and</strong><br />
ourselves.<br />
This level of knowledge will come from<br />
advanced specialty training programs or from<br />
schools that offer it as a st<strong>and</strong>-alone program,<br />
combo-program or workshops in specific areas<br />
of interest. With such advanced level training,<br />
job opportunities will only continue to grow.<br />
Judith Culp, a CIDESCO Diplomat has been in <strong>the</strong> es<strong>the</strong>tics industry since<br />
1980. A CPCP permanent makeup technician for over 18 years she served a<br />
4-year term as a Director for <strong>the</strong> Society of Permanent Cosmetic Professionals,<br />
two years as <strong>the</strong>ir president. She is president of Culp Enterprises Inc. <strong>and</strong><br />
CEO of NW Institute of Es<strong>the</strong>tics. Judy Culp is available for consulting. For<br />
more information visit www.es<strong>the</strong>ticsnw.com.
Now offers:<br />
Eyelash Extension<br />
Online Training<br />
<br />
<br />
New!<br />
The Scope of an Es<strong>the</strong>tician<br />
Es<strong>the</strong>tics is <strong>the</strong> practice of giving facials,<br />
applying makeup, eyelash application, hair<br />
removal (by tweezing or waxing), <strong>and</strong> providing<br />
skin care. It also includes beautifying<br />
<strong>the</strong> face, neck, arms, or upper part of <strong>the</strong><br />
human body (from <strong>the</strong> shoulders <strong>and</strong> up)<br />
by use of cosmetic preparations, antiseptics,<br />
tonics, lotions, or creams.<br />
California licenses es<strong>the</strong>ticians <strong>and</strong><br />
requires <strong>the</strong>m to work only in state-licensed<br />
salons with a valid es<strong>the</strong>tician license posted<br />
at all times.<br />
With <strong>the</strong> current trend of eyebrow <strong>and</strong><br />
eyelashes services, it’s important to underst<strong>and</strong><br />
which services can be performed by an<br />
es<strong>the</strong>tician. Es<strong>the</strong>ticians cannot perform any<br />
coloring or tinting of eyelashes or eye brows.<br />
Some o<strong>the</strong>r services that es<strong>the</strong>ticians cannot<br />
provide are: Skin Piercing, Laser Treatments,<br />
Administration of Medication(s) for any<br />
reason, Removal of Moles, Skin Tags, etc.<br />
To fur<strong>the</strong>r research <strong>the</strong> scope of an<br />
es<strong>the</strong>tician or any o<strong>the</strong>r license that is regulated<br />
by <strong>the</strong> Bureau, refer to Chapter 10 of<br />
Division 3 of <strong>the</strong> Business <strong>and</strong> Profession<br />
Code, Article 2. Application of Chapter, or<br />
visit www.barbercosmo.ca.gov.<br />
The Online Workshop Includes:<br />
Patent Pending Technique<br />
Corrective Problem Solving<br />
Sanitation Procedures<br />
Product Knowledge<br />
Marketing<br />
Eyebrow<br />
Extensions<br />
Sign up now at<br />
<br />
For more info, call (866) 757-5274<br />
Student Competitions Abound this Fall<br />
Avant Garde Student Competition<br />
September 21, 2008 | Riverside, Calif.<br />
Riverside Community College <strong>and</strong> <strong>the</strong><br />
Cosmetology Department present a student<br />
competition on Sunday September 21, 2008<br />
at Riverside Community College, in Riverside,<br />
California.<br />
The Competition is open to all Barber,<br />
Cosmetology, Es<strong>the</strong>tician <strong>and</strong> Manicurists<br />
Students with <strong>the</strong> <strong>the</strong>me Avant Garde Brides<br />
Through The Ages. Students will compete in<br />
teams of three <strong>and</strong> one model with 1 st place<br />
trophies in categories of team total look, hair,<br />
nails, makeup <strong>and</strong> model.<br />
Competitors can register with Rebecca<br />
Kessler by calling 951-222-8184 or emailing<br />
shearcompetition@yahoo.com.<br />
Nino Faggiano Student Team Competition<br />
October 12, 2008 | Santa Cruz, Calif.<br />
Some of California’s best cosmetology<br />
students will descend on <strong>the</strong> Cocoanut Grove<br />
in Santa Cruz on Oct. 12, 2008 to take part in<br />
<strong>the</strong> 14th annual Nino Faggiano Student Team<br />
Competition. This year’s category is Fantasy<br />
<strong>and</strong> <strong>the</strong> <strong>the</strong>me is Mardi Gras.<br />
The Central Bay Cosmetology Association,<br />
which is producing <strong>the</strong> event, will mail<br />
competition packets to all schools or visit<br />
www.hairweare.org to download a packet.<br />
Watching <strong>and</strong> learning from one o<strong>the</strong>r<br />
prepares students for <strong>the</strong> highly competitive<br />
salon environment.<br />
For more information, call Ray Sanchez at<br />
408-683-4131 or hairweare@charter.net.<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 17
SALON OPENINGS<br />
STYLIST STA TIONS FOR RENT Sa -<br />
lon Angelique. Claremont / Pomona area.<br />
Three sta tions available. Call For De tails. Ask<br />
about move in specials. (909)593-8193<br />
<br />
HAIR STA TIONS AND ROOM<br />
AVAILABLE FOR LEASE IN UP-<br />
SCALE BRENTWOOD SA LON Great lo cation.<br />
Backbar, tow els, three hour cli ent parking.<br />
Established salon, must see! Call for more in formation<br />
(310)613-6163<br />
5 STAR SA LON & DAY SPA SEEK ING<br />
HAIR STYL ISTS VIP room <strong>and</strong> stylist stations<br />
available for rent. Rent by <strong>the</strong> week or by <strong>the</strong><br />
month. Great lo cation, free valet parking. Stu dio<br />
City. (818)501-7778<br />
HEAD LINE HAIR, COSTA MESA, CA<br />
Seek ing ex pe ri enced HAIR STYL ISTS.<br />
Also three sta tions avail able for rent. Com -<br />
pletely re modeled sa lon in great lo cation.<br />
Shop ping cen ter an chored by CVS, Starbucks,<br />
Charo, Quiznos, Juice, Bak ery...Busy traffic.<br />
Close to 405 Free way. Am ple park ing. Call<br />
Vanessa (714)657-8182 / (714)557-2066 or Fax<br />
(714)766-8470 headlinehairs@ya hoo.com<br />
LOMITA, CA - FA CIAL ROOMS WITH<br />
EQUIPMENT, HAIR / NAIL STA-<br />
TIONS AND MAS SAGE ROOMS FOR<br />
RENT Sa lon in great lo cation. <strong>Stylist</strong> <strong>and</strong> Man icurist<br />
rent or com mission. Call Lupe (310)257-1924<br />
BELLFLOWER HAIR DE SIGNS now has <strong>Stylist</strong><br />
Sta tions for rent @ $125 per week. Work any -<br />
time Tues day-Saturdays, 9am-9pm. Very close to<br />
91 <strong>and</strong> 605 Freeways. Call Mary (562)920-7051<br />
<br />
LOOKING FOR SOME THING<br />
DIF FER ENT? Newly re modeled sa lon<br />
looking for Styl ists <strong>and</strong> Barbers. Also have room<br />
ready for Facialist. Rental or com mission.<br />
Friendly at mo sphere, beau ti ful lo ca tion in<br />
Yorba Linda. Contact Barbara (714)504-0720<br />
SAN RAMON Hair stylist wanted! Pro fessional<br />
environment - As sist <strong>and</strong> per form hair salon <strong>and</strong><br />
hair re placement ser vices. Will train...full <strong>and</strong><br />
part-time avail able. Punc tu al ity, cus tomer ser vice<br />
<strong>and</strong> a desire to learn re quired. Call Pa tricia @<br />
(925)383-1956 (leave message).<br />
TARZANA, CA - AUDI’S HAIR STUDIO Sa -<br />
lon has stations <strong>and</strong> a pri vate room for rent. If you are<br />
a cre ative, en thusiastic styl ist, come join our team of<br />
professionals. We are hold ing an OPEN HOUSE<br />
on Wednes day, Sep tember 17, 2008, from 5-7 p.m.<br />
For more info call (818)345-AUDI (2834)<br />
<br />
HAIR STYL IST / BAR BER<br />
WANTED IN PLACENTIA / BREA<br />
Looking for a great op portunity? Come join our<br />
friendly <strong>and</strong> re laxed at mosphere! Up scale,<br />
modern bar ber shop. Es tablished for four years<br />
<strong>and</strong> growing fast! Rental or com mission. Con -<br />
tact Eddie @ (714)579-6687.<br />
LARGE, MOD ERN, BEAU TIFUL, NEWLY<br />
RE MOD ELED, UP SCALE, FULL-SER VICE<br />
SALON IN H.B. has hair station, nail sta tion &<br />
one mas sage or es<strong>the</strong>tician room available. Must<br />
have some cli entele. Lockers, high end backbar &<br />
towels pro vided. Low rent. Con tact<br />
(714)448-6148<br />
HAIR STYL IST WANTED Busy beauty salon in<br />
Granada Hills needs a Hairstylist with ex perience.<br />
Call for more in formation (818)366-2322<br />
ROCKLIN, CAL I FOR NIA, HOUSE OF<br />
STYLE Hair sta tion rental available. Friendly<br />
family ori ented salon. Tow els <strong>and</strong> backbar pro -<br />
vided. For more in formation, call Roxana at<br />
(916)632-2905.<br />
<br />
TORRANCE, CA Com mission / Rent.<br />
Hair styl ist, Bar bers <strong>and</strong> Man i cur ist wanted<br />
to join our team, multi-cultural salon. Clean <strong>and</strong><br />
in vit ing at mo sphere. Gigi (310)404-8693<br />
LA JOLLA & SANTALUZ (San Diego) Two<br />
busy, high end sa lons in prom inent lo cations seek -<br />
ing ex pe ri enced Eye brow Art ists, Wax ing Special<br />
ists, Es<strong>the</strong>ticians, <strong>and</strong> Styl ists for full / part<br />
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@ (619)251-7078.<br />
SAN FRANCISCO / UN ION STREET SA -<br />
LON is look ing for an am bitious <strong>and</strong> tal ented<br />
stylist who rocks at hair! Com mission avail able<br />
for <strong>the</strong> right per son. This is an amazing lo cation<br />
with lots of natural sun-light <strong>and</strong> large stations.<br />
Interested parties please call Erika<br />
(415)332-5450<br />
HAIR STYL IST AND MAN I CUR IST<br />
WANTED Prime lo cation on Sepulveda <strong>and</strong><br />
Nordhoff. Serves a large His panic pop ulation, spe -<br />
cial deals on sta tion rental fee for <strong>the</strong> first 2 mos.<br />
Call (818)470-2061 ~ (818)920-3799 ~<br />
(818)620-7906<br />
<br />
BRAND NEW, UPSCALE SAN<br />
DIEGO SA LON NOW HIRING<br />
HAIR STYL ISTS, BAR BERS AND<br />
BRAIDERS Booth rental or com mission available.<br />
Call (619)283-1790, ask for Lee or Christina.<br />
LEASE OFFERS<br />
FOR RENT - CY PRESS / LAKEWOOD<br />
/ EAST LONG BEACH AREA Styl ist sta -<br />
tions $250 month!! Man icure sta tion <strong>and</strong><br />
Es<strong>the</strong>tician room in cluded!!! Bring your cli ents.<br />
Call Fran @ home (310)952-1942, cell<br />
(562)788-0122, sa lon (714)828-7840<br />
HAIR STYL IST STA TION AVAIL ABLE<br />
IN PALM DESERT El Paseo. $200 per week.<br />
Eight weeks free with one year lease. Your<br />
schedule, your prod ucts, your prof its. Be your<br />
own boss! Call (760)862-9890<br />
HAIR STATION FOR RENT IN WOOD-<br />
LAND HILLS Highly vis ible cor ner shop on<br />
Ventura Blvd. Can be seen from <strong>the</strong> 101 free way<br />
<strong>and</strong> is just off <strong>the</strong> Woodlake exit! Plenty of parking.<br />
A large sa lon with a friendly staff. Low rent. Ask for<br />
Julie at (818)836-2539 cell or (818) 224-3770<br />
RANCHO CUCAMONGA HAIR SALON<br />
HAS TWO MAN I CUR IST STA TIONS AND<br />
ONE STYL IST STA TION AVAILABLE FOR<br />
BOOTH RENTAL with clientele. Great lo cation.<br />
Clean <strong>and</strong> friendly atmosphere. Call Su san<br />
(909)944-7393 or (909)821-1094<br />
LOS AN GELES AREA El egant new sa lon<br />
has sta tions avail able for $135.00 per wk for 3<br />
months with lease in busy shop ping cen ter. Many<br />
walk-ins. Message (714)865-0652<br />
<br />
HUNTINGTON BEACH - BUSY,<br />
FULL-SERVICE SA LON HAS TWO<br />
HAIRSTYLIST STA TIONS & ONE FACIAL<br />
ROOM AVAIL ABLE FOR RENT Styl ist Sta -<br />
tions $185 per week, Fa cial Room $700 per month.<br />
10% com mission on prod uct sales. Great lo cation,<br />
newly re modeled. Vacation af ter one year. Cli ent<br />
re fresh ments. (714)585-1185<br />
KING & CO. HAIR SA LON LO CATED<br />
IN THE WEST HILLS Two hair styling<br />
stations for lease. Vic tory <strong>and</strong> Platt Blvds.<br />
(Pavillon’s Shop ping Cen ter). Friendly en vironment.<br />
Seek ing Styl ists with cli entele. Ask for Dave<br />
(818)425-1608<br />
WOODLAND HILLS, VENTURA BLVD.<br />
Four hair stations for rent. Man icure space <strong>and</strong><br />
small fa cial room also avail able. Prime lo cation.<br />
Great parking. Spe cial price for groups. Call<br />
(818)992-8865<br />
MAN I CURE STA TION AVAIL ABLE FOR<br />
RENT OR COM MISSION - SHERMAN OAKS<br />
Quiet, friendly en vironment. Call (818)321-7108<br />
DOWN TOWN CON CORD Sta tion for rent<br />
for Hair stylist or Bar ber with cli entele. $110 per<br />
week. 1st month free with six month lease. Call<br />
(415)299-0752<br />
LOS GATOS / CAMP BELL Pris tine,<br />
well-established sa lon / skincare cen ter. Stop<br />
throwing your rent money away when you’re<br />
not working! Pay rent only on days you’re here,<br />
never when you’re not here. Sen sible rent ing.<br />
Call (408)483-7412<br />
18 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
FULL SER VICE BEAUTY SA LON IN<br />
SHERMAN OAKS HAS SPACE AVAILABLE<br />
FOR HAIR DRESSER AND MAN I CUR IST -<br />
FACIAL ROOM ALSO AVAIL ABLE Rental.<br />
1st month free. Great lo cation near 101 Freeway.<br />
Call (818)726-1889<br />
CITRUS HEIGHTS, CA - HAIR STATIONS<br />
FOR RENT $500 per month. Busy lo cation. First<br />
month free! Call for more in formation<br />
(916)628-6108<br />
HAIRSTYLIST NEEDED IN VERY PLUSH,<br />
PRIVATE, NEWPORT BEACH SALON<br />
FOR WEEKLY RENTAL Also part-time (two<br />
days per week) rental available. Please call Sharon<br />
(949)631-3183 or (714)553-0439<br />
BAR BER WANTED Great shop in Or ange<br />
County. Established lo cation. Mt. Zion Barbershop.<br />
Ask for Scott (714)898-3488.<br />
HAIR STATION, NAIL STATION & ROOM<br />
FOR RENT IN SANTA CLARITA SA LON<br />
Great lo cation. $150 per week For more in formation<br />
call Nik @ (661)254-4458 (work) or<br />
(310)963-4247 (cell)<br />
SPACIOUS AND CHARMING SA LON<br />
IN SAN MARINO HAS STYL IST STA -<br />
TION AVAIL ABLE Backbar, tow els <strong>and</strong> your<br />
own key. Snacks, tea, cof fee <strong>and</strong> many cur rent<br />
magazines with large waiting area. Come by <strong>and</strong><br />
take a look. Rent is $750 monthly. 2492 Huntington<br />
Drive. Con tact (818)426-4311<br />
COMMERCE - BELL GAR DENS - BELL -<br />
DOWNEY AREA Three sta tions avail able. Bar -<br />
ber / Cos metologist. Be your own boss / own hours.<br />
Three months free rent. Nice shop, parking,<br />
business park. Must have own cli entele. Only $350<br />
per month. Will con sider Manicurist.<br />
(323)728-5259 (714)397-0535<br />
HAIR STATION FOR RENT - SACRA-<br />
MENTO, CA $395 per month. Great lo cation,<br />
plenty of parking. Call George at (916)456-3891<br />
<br />
SUNNYVALE, CA. - WELL ESTAB-<br />
LISHED SALON HAS STYL IST STA -<br />
TION FOR RENT Busy shop ping plaza. Plenty<br />
of parking. Call now! (408)530-9701 or<br />
(408)410-8721<br />
<br />
COZY SA LON IN BURBANK<br />
Great lo cation, 1/2 block from Media<br />
Center. Three hair stations, one nail sta tion <strong>and</strong><br />
one fa cial room available for rent. Nails $75 per<br />
week, Hair $125 per week. Call (818)563-4243<br />
HAIR STYL IST & MAN I CUR IST STA-<br />
TIONS FOR RENT IN PITTSBURG, CA<br />
Hairstylist: 1st three months $100 per week, $135<br />
per week <strong>the</strong>reafter. Manicurist: 1st three months<br />
$50 per week, $85 per week <strong>the</strong>reafter. Stable - in<br />
shopping cen ter. Contact Lidia Leonberger<br />
(925)234-0173<br />
PLEASANT HILL - HAIR STYLIST & MAN-<br />
I CUR IST STA TIONS FOR RENT in an es tablished,<br />
newly re modeled sa lon. Con genial atmosphere.<br />
Ex cellent park ing. Ph: (925)945-6667 Fax:<br />
(925)689-9844<br />
<br />
SHERMAN OAKS - HAIR AND<br />
NAIL STA TIONS, PED I CURE SPA<br />
AND FA CIAL ROOM AVAILABLE FOR<br />
RENT in a beau tiful, full-ser vice sa lon. Great<br />
offers available, newly renovated, free parking.<br />
Located on a busy street next to 101 <strong>and</strong> 405<br />
Freeways. http://www.CutConnection.com or<br />
call Sheila (818)528-7273<br />
NAIL TECHS AND HAIR DESIGNERS -<br />
BOOTH RENTAL AVAIL ABLE AT SENSIA<br />
SALON & SPA 5 star salon. Visalia, CA. Busy,<br />
clean, 1st class, full ser vice. Ask for Ca thy<br />
(559)741-0983 Sensiaskincare.com<br />
<br />
BEAU TI FUL SA LON IN WEST-<br />
WOOD VIL LAGE Busy traf fic area. Two<br />
stations avail able, $250 per week. Two pri vate<br />
rooms avail able - Fa cials, Mas sage, Man i cur ist<br />
needed. Commission paid on re tail sold. Call Raymond<br />
(310)208-6411<br />
HAIRSTYLIST - COSTA MESA / NEW -<br />
PORT AREA Great lo cation <strong>and</strong> a friendly en -<br />
vironment. Be your own Boss. $135.00 per<br />
week. Contact Al (949)645-0662 or<br />
(949)735-6347<br />
SEEK ING BAR BERS & COS ME TOL O GIST<br />
who want to make <strong>the</strong>ir time count in a new <strong>and</strong><br />
unique en vironment. In L.A, San Bernardino &<br />
Riverside Coun ties. Also, Bar ber chairs for rent in<br />
Rialto. Con tact Mike (909)421-8320 or<br />
(909)770-4782<br />
SALON LE ROUGE, our el egant <strong>and</strong><br />
newly re modeled Full Ser vice Sa lon lo -<br />
cated in a busy area has Styl ist Sta tions avail able<br />
for Rent, one Man icure / Ped icure sta tion <strong>and</strong><br />
one Es<strong>the</strong>tician room available for Com mission.<br />
For more in formation please con tact Beate at<br />
(714)639-8000.<br />
SALON IN VACAVILLE, CA HAS HAIR-<br />
STYLIST BOOTH FOR RENT Shop ping cen -<br />
ter has heavy foot traffic. Call for more in formation<br />
(707)319-9819 or (707)448-1479<br />
TORRANCE - FULL SER VICE SA -<br />
LON - HAIR STA TION, NAIL<br />
STATION & FA CIAL ROOM FOR RENT<br />
Must have some cli ents. Low rates. Call Monica<br />
(310)346-2033 or (310)373-9351<br />
BURBANK - GREAT LO CATION with excellent<br />
park ing. Styl ist sta tion for rent. Es tablished<br />
client base rec ommended. Call Yuki<br />
(818)849-5871<br />
ROSEVILLE, CA - STA TIONS FOR<br />
RENT $550 per month. New salon.<br />
Great lo cation. West Roseville. Call Angie<br />
(916)784-2929<br />
TAKE OVER EXISITING BEAUTY SA LON:<br />
Assume $3K monthly lease at ma jor mall. Five stations,<br />
three sham poo bowls, two stationary hair<br />
dryers, lunch <strong>and</strong> laun dry room, restroom, of fice<br />
<strong>and</strong> room for two man icurist stations. Product dis -<br />
plays, wait ing area seating, <strong>and</strong> cash register st<strong>and</strong>.<br />
Clean, bright <strong>and</strong> mod ern <strong>and</strong> in great con dition.<br />
Large client parking area with exterior neon signage.<br />
Lakewood, Ca. near Tar get. Call:<br />
(310)832-9650; rharris409@aol.com<br />
SALON IN SAN FRAN CISCO UN ION<br />
SQUARE Great lo ca tion! Hair styl ist sta tion<br />
available for lease full or part-time. Two weeks<br />
free! Towel <strong>and</strong> laun dry ser vice pro vided. Sell your<br />
products! Set your own hours! Be your own boss!<br />
Call (415)391-7090<br />
ARE YOU A ROCKSTAR HAIR STYL IST,<br />
ESTHETICIAN OR MAN I CUR IST look ing<br />
for a Rental or Com mission Sa lon Space? Check<br />
out www.salonscope.com <strong>the</strong> only free website to<br />
view or post sa lon space ads. Find your space at<br />
www.salonscope.com today!<br />
TWO HAIR STYL ING STA TIONS FOR<br />
RENT IN THE CITY OF DUARTE Please<br />
Jeannie @ (626)236-3297 or (626)357-2266<br />
<br />
TORRANCE, CA - ES TABLISHED,<br />
LIVELY SA LON HAS A STA TION<br />
FOR RENT $125 per week, two weeks free rent.<br />
Great lo cation with lots of parking. Clean <strong>and</strong><br />
friendly sa lon. Con nie (310)325-9032 Tues.-Sat.<br />
NOW OPEN - LE PRINCE SALON & DAY<br />
SPA / EL CAJON / RANCHO SAN DIEGO<br />
Booth rent available for Hair stylist / Man icurist /<br />
Aes <strong>the</strong> ti cian. This beau ti ful, newly de signed sa lon<br />
has 10 br<strong>and</strong> new chairs. The Styl ist sta tions are<br />
very mod ern. Two Manicurist tables, one ped icure<br />
spa chair <strong>and</strong> two large rooms. Need: Hair stylist,<br />
Man i cur ist, Aes <strong>the</strong> ti cian. Call Amir<br />
(619)670-5123, fax (619)670-5115<br />
GORGEOUS ROOM FOR RENT IN OR -<br />
GANIC SPA IN STUDIO CITY with parking <strong>and</strong><br />
reception area. $595 per month plus de posit. Natural<br />
beauty pros con sidered. www.purityskincare.com.<br />
Call Carol (626)818-4753<br />
UPSCALE SA LON IN NEWPORT BEACH<br />
has a large pri vate room & two Styl ist sta tions avail able<br />
for rent. For more info call Sima at (714)600-0779<br />
STATION FOR RENT, LOS GATOS, CA<br />
Next to DMV. $175 per week. Call for more in formation<br />
(408)354-9290 or (408)859-3642<br />
CANYON COUN TRY, CA - STA TIONS<br />
AVAILABLE FOR RENT Hair sa lon, large shop,<br />
newly re modeled. Great place to work. Lots of<br />
parking. Call for more in formation (661)252-6266,<br />
ask for Barbara.<br />
SARATOGA, CA - BEAU TIFUL, UPSCALE<br />
NAIL SA LON HAS STA TIONS FOR RENT<br />
Plenty of parking. Call for more in formation<br />
(408)644-6026 or (408)741-0707<br />
WOODLAND HILLS ON VENTURA<br />
BLVD. Fam ily at mosphere. Great parking. One<br />
month free. $150 weekly. Bring your clients,<br />
<strong>the</strong>y will love it! Large stations, break room, back<br />
patio. Call Jan (818)676-1331 or (818)304-4443<br />
SALARY /<br />
COMMISSION<br />
HIRING STYLIST & MANAGER Have fun<br />
while you work. Come <strong>and</strong> join <strong>the</strong> friendliest<br />
full ser vice sa lon in a great area. We of fer compet<br />
i tive wages, com mis sions, train ing, flex i -<br />
ble hours. Ap ply in per son at A 2 Z CUTS<br />
PLUS, lo cated at 2227 Mi chael Drive, Newbury<br />
Park, CA 91320. Call for appointment<br />
(805)375-9170 or (805)630-5718, ask for Lynda<br />
WANTED: Li censed cos me tol o gists <strong>and</strong><br />
es<strong>the</strong>ticians to join <strong>the</strong> Ed ucation De partment at<br />
Federico Beauty In stitute – lo cated in Sac ramento,<br />
California. Will train! Visit www.federico.edu or<br />
call 919.929.4242 ex. 205.<br />
LONG BEACH, CA - WANTED: LI-<br />
CENSED COS ME TOL O GISTS AND<br />
ESTHETICIANS TO JOIN OUR TEAM<br />
Visit us at: WWW.KETNASBEAUTY.COM or<br />
call (562)627-5400<br />
SHOPS FOR SALE<br />
CALL TO DAY 4 FREE CON SULTA-<br />
TION TO BUY OR SELL YOUR SA -<br />
LON IN MY AREA! Call Leyla for more in formation<br />
(951)318-4586<br />
SALON & BEAUTY SUP PLY FOR SALE IN<br />
WOOD LAND HILLS Prime lo cation. Low rent<br />
+ in ventory. $69,999. Ask for Jo seph<br />
(818)825-3467<br />
GLENDALE - BAR BER AND BEAUTY SA -<br />
LON Es tablished 15 years. Four sta tions, two<br />
shampoo bowls, dry ers, fa cial <strong>and</strong> wax ing room.<br />
Kitchen with laun dry. New equip ment. Lease<br />
$1145. Best of fer. (818)745-0789 (818)240-4263<br />
(818)551-1058<br />
SAN FRAN CISCO: BEAUTIFUL, BOU -<br />
TIQUE STYLE SA LON Great lo cation in up -<br />
scale neigh borhood. Street level with lots of<br />
walk-ins, 6 stations, laun dry units, recently re decorated.<br />
Price re duced to $65K. Call (415)246-4950<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 19
BEAUTY SALON FOR SALE - COZY SA -<br />
LON IN WEST L.A. Two hair stations, space<br />
enough for three or four. Two rooms, fa cial, waxing,<br />
man icure. Low rent. Call Parvin<br />
(310)738-3529, parvin4beauty@yahoo.com<br />
BEAUTY SA LON FOR SALE IN SANTA<br />
ANA Great area, great parking. Nail room, 11 sta -<br />
tions. Es tablished 15 years. Three sham poo bowls,<br />
laundry room. Busy shopping cen ter. Call<br />
(714)878-3803<br />
FULL SER VICE SA LON FOR SALE IN<br />
FREMONT, CAL I FOR NIA $49,000. Six styling<br />
stations, two man icure / ped icure sta tions, three fa -<br />
cial, mas sage <strong>and</strong> wax ing rooms. 1,750 sq.ft. Low<br />
monthly rent of $1800. Owner is moving. For<br />
more info. Please con tact me (510)493-1784<br />
<br />
SAN FRANCISCO - UP SCALE<br />
STREETFRONT LO CA TION ON<br />
UNION STREET @ VAN NESS AVENUE<br />
500 sq. ft. with big back room <strong>and</strong> 200 more sq. ft.<br />
up stairs sec tion. Great op por tu nity to ren o vate barbershop<br />
to a beauty sa lon. Just a re minder...renovation<br />
is a tax write off. Rent is $1050, new four year<br />
lease. For sale, best of fer. Call (415)441-0356<br />
<br />
GREAT OP POR TU NITY - SAN<br />
RAFAEL, CA Up scale sa lon is for Sale or<br />
partnership. The owner wants to work part<br />
time. 1500 sq. ft., 6 chairs, fa cial room. For<br />
more in formation call (415)457-4577 or email:<br />
simin@shaterian.com<br />
ORANGE COUNTY NAIL SALONS South<br />
county sa lon has 4 ped icure spas <strong>and</strong> 5 nail stations!<br />
Only $89,000! West county salon has 10 ped icure<br />
spas, 2 manicure sta tions <strong>and</strong> 1 fa cial room. Great<br />
for ab sentee owner! Good cash flow!<br />
(562)795-0500. Broker.<br />
BEAUTY SA LON FOR SALE - RIVERSIDE<br />
AREA 1000 sq.ft. Six sta tions, two shampoo bowls.<br />
Good lo cation, good cli entele. Es tablished 13 years.<br />
Asking only $27,000 OBO. For more in formation<br />
call (951)245-1533 or (951)491-1693<br />
SALON FOR SALE IN VAN NUYS, CA -<br />
OWNER HAS MOVED - ESTABLISHED 20<br />
YEARS 4 Nail Sta tions, 4 Spa Ped icures, Nail<br />
Dryer, Ta ble, 4 Hair Sta tions, 2 Sham poo Bowls,<br />
Facial & Waxing Room, Laundry room <strong>and</strong> more.<br />
1200 sq.ft. $2698 rent. Eight year lease. Net $3,000<br />
without work ing it! This will be your best in vestment<br />
ever!!! $60,000 OBO. Call (818)259-8156<br />
Mo ti vated to sell.<br />
CASH BACK TO GET STARTED -<br />
GRANADA HILLS Newly updated. Seven sta -<br />
tions plus waxing room. All equip ment <strong>and</strong> supplies.<br />
Lots of walk-ins. Established 11 years. Call<br />
(661)373-2232<br />
REDONDO BEACH BEAUTY SA LON FOR<br />
SALE! Es tablished 20 years. Great lo cation in busy<br />
shopping cen ter. 5 stations, 3 shampoo bowls, 2<br />
dryers, 1 fa cial room. Am ple park ing. Low rent /<br />
lease. Only $55,000. Call Jennifer Merritt / South<br />
Bay Brokers (310)413-7809 or (310)375-0583.<br />
UP SCALE FA CIAL SA LON, MAKEUP<br />
STU DIO, AROMATHERAPY, BATH &<br />
BODY SHOP in quaint downtown area -<br />
Visalia, CA. Beau ti ful de cor, cus tom cab i nets<br />
<strong>and</strong> ped icure unit. Great eight year cus tomer<br />
base. Owner re tiring, will con sider terms. Must<br />
see! Call (559)733-2639<br />
<br />
MONROVIA - AR CADIA - ESTAB-<br />
LISHED BARBER SHOP FOR SALE<br />
in busy shop ping cen ter. Lo cated on Monrovia /<br />
Arcadia bor der in prime lo cation with heavy foot<br />
traffic. Bar ber chairs <strong>and</strong> equip ment in cluded.<br />
Huge cli entele. Ask for Miguel (626)476-9636.<br />
Email: purofrijolez@yahoo.com<br />
BEAUTIFUL DAY SPA FOR SALE Near<br />
Rocklin / Roseville. Es tablished 1200 sq.ft. charming<br />
cot tage spa at busy in tersection. El egant decor.<br />
80% oc cupied. Low $1500 lease, low over head. Instant<br />
monthly profit generator! Call<br />
(916)474-4329 / wes@crbgroup.net<br />
BEAUTY SALON FOR SALE IN RIV -<br />
ER SIDE COUNTY Six sta tions with<br />
shampoo bowls built in. Es tablished 25 years.<br />
Booth rental - self sup porting. Plaza has been re -<br />
modeled. Good busi ness op portunity! Great location!<br />
Come see <strong>and</strong> ap preciate! Re duced to<br />
$15,000 OBO for quick sale! 8862 Li monite Av e-<br />
nue, Riv erside, CA 92509. Call Tina<br />
(951)681-1146 / (626)633-2842 (Sun-Mon)<br />
HOLLYWOOD, CA - FULL SERVICE SA -<br />
LON Two fa cial rooms, four stations, two sham -<br />
poo bowls, two dryers, one nail station. 950 sq. ft.<br />
19 years es tablished. Owner wants to re tire. Call<br />
(323)724-1374, LA2002@peoplepc.com<br />
NICE HAIR SA LON - EX CELLENT<br />
LO CA TION IN CON CORD, CA Six<br />
stations, wax station, gran ite floor. Please call for<br />
more info @ (925)363-9555 or (925)687-9138.<br />
GREAT OP PORTUNITY - LA HABRA, CA<br />
<strong>Salon</strong> for sale or partnership. Great location. Low<br />
rent. Only $25K. Call Rosa (562)631-5671 or<br />
(562)697-0200<br />
<br />
PLEASANT HILL HAIR SA LON<br />
FOR SALE 625 sq.ft. Four chairs, one<br />
facial room. Good parking. Please call for more<br />
in for ma tion (925)642-0645.<br />
HAIR AND NAIL / BAR BER SALON IN UP -<br />
LAND Es tablished 20 years. Nine sta tions with<br />
shampoo bowls. Two Manicurists. Great lo cation,<br />
lots of park ing. Open, airy floor plan with lots of<br />
windows. $25,000 OBO. Call (909)981-4049<br />
GREAT LO CATION - BURBANK HAIR SA -<br />
LON FOR SALE 10 sta tions / 4 bowls / 6 hair dry -<br />
ers. 900 square feet. Ample park ing. $45,000. Call<br />
Yuki (818)849-5871<br />
COVINA - BEAUTIFUL HAIR SALON<br />
Excellent lo cation. Four hair stations, two<br />
shampoo bowls, fa cial <strong>and</strong> wax room. Buy it or<br />
lease for a monthly fee. Con tact Mr. Reyes<br />
(626)374-4388<br />
A SA LON ON WHEELS, YES, THAT’S<br />
RIGHT You own <strong>the</strong> whole thing, no more<br />
renting a building that will never be yours. A full<br />
Service Sa lon on Wheels, color, cuts, perms, waxing,<br />
mani /pedi, top of <strong>the</strong> line spray tanning, all self<br />
contained. CALL JERI CADY FOR MORE DE -<br />
TAILS (310)613-9426 OR CUS TOM MADE<br />
JUST FOR YOU.<br />
HAIR SALON IN AF FLUENT RICHMOND<br />
DISTRICT OF SAN FRANCISCO Busy Geary<br />
Blvd. lo cation with lots of parking. Two styl ing<br />
chairs, one shampoo sta tion, storage, one bathroom.<br />
Mo tivated Seller. Will con sider all of fers.<br />
Call agent (415)398-2400.<br />
VENTURA, CA - ES TABLISHED GREAT<br />
CLIPS North Amer ica’s largest sa lon fran chise<br />
available in well anchored lo cation. 60-80 cus tomers<br />
daily. Turn-key, good lease, 9 Chairs, A+ op erations,<br />
4.5 years left on agreement. Please con tact<br />
Gwen (805)660-2292<br />
BEAUTY SA LON FOR SALE - HIGHLAND,<br />
CA 12 Sta tions, 4 Sham poo Bowls, Fa cial/Message<br />
room, 1 Manicure sta tion. Laun dry room <strong>and</strong> 6 hair<br />
dryers. Full service sa lon many fea tures. Es tablished<br />
20+ years, good cli entele. Dis tress sale<br />
$25,000 OBO, equip ment <strong>and</strong> in ventory.<br />
(323)363-1208<br />
TAKE OVER EXISITING BEAUTY SA LON:<br />
Assume $3K monthly lease at ma jor mall. Five stations,<br />
three sham poo bowls, two stationary hair<br />
dryers, lunch <strong>and</strong> laun dry room, restroom, of fice<br />
<strong>and</strong> room for two man icurist stations. Product dis -<br />
plays, wait ing area seating, <strong>and</strong> cash register st<strong>and</strong>.<br />
Clean, bright <strong>and</strong> mod ern <strong>and</strong> in great con dition.<br />
Large client parking area with exterior neon signage.<br />
Lakewood, Ca. near Tar get. Call:<br />
(310)832-9650; rharris409@aol.com<br />
SALON & DAY SPA FOR SALE ON SOUTH<br />
PA DRE IS LAND Four hair stylist sta tions, two<br />
shampoo sinks <strong>and</strong> chairs, two chair dryers, fully<br />
equipped nail room, fa cial room <strong>and</strong> mas sage room.<br />
Microdermabrasion unit, SteriDent Oven, washer /<br />
dryer, fur nishings <strong>and</strong> re tail. Check out our<br />
website - www.bluehairing.com. Call Sissy @<br />
(956)793-4966.<br />
SALE FOR SALE IN SAN RAMON, CA Full<br />
service, four hair sta tions, four nail sta tions, three<br />
spas, two fa cial rooms. Great lo cation, free parking,<br />
low rent. Must see! Call (408)964-0365<br />
<br />
VICTORVILLE, CA - SA LON FOR<br />
SALE Four stations, one fa cial room. Big<br />
parking lot. $25K OBO. Call (760)684-3836 or<br />
(760)530-7199<br />
NORTH SAN DIEGO - FULL SER VICE SA -<br />
LON FOR SALE Prime lo cation, lots of traf fic.<br />
1700 sq. ft. plus. Priced to sell - $65,000. Call<br />
(760)519-9594<br />
NEW EQUIPMENT<br />
LA-TE-DA CUS TOM DE SIGNED SA -<br />
LON FURNITURE.WITH YOUR DE-<br />
SIGN IN MIND OUR COM PANY OF FERS<br />
A WIDE VARIETY OF SER VICES TO CRE -<br />
ATE YOUR SA LON VI SION. START TO<br />
FIN ISH COM MIT MENT IN CLUDES<br />
COMPLETE FLOOR PLAN DE SIGN -CRE-<br />
ATIVE EQUIPMENT DESIGN. ASK<br />
ABOUT OUR hide-a-cord styl ing sta tion <strong>and</strong><br />
o<strong>the</strong>r spe cial de signs. Has sle free Fi nancing<br />
available for ev eryone. 1-800-640-0444<br />
WWW.LATEDAUSA.COM<br />
PROBLEMS WITH PROD UCTS? Cal i fornia<br />
Nail of fers li censed staff to help with questions<br />
/ orders. WE HAVE IT! 1-800-498-2627<br />
EL E GANT NAIL SUP PLY: We whole sale <strong>and</strong><br />
retail New & Used Sa lon Equipments, Sa lon Fur -<br />
niture <strong>and</strong> all br<strong>and</strong>-name products OPI, IBD,<br />
Gena, Cre ative, LaPalm… We of fer on line con tinuing<br />
ed ucation. Please visit our website for more<br />
in for ma tion: www.elegantnailsupply.com. Phone:<br />
(937)258-0608 or 1-888-308-6308<br />
BRAND NEW MTI WHIRLPOOLS<br />
MTLS-130JP Drop-In Pedi Spa- Ideal for Sa lons<br />
w/ Cus tom Pedi Chairs. Self-Clean w/<br />
Ozonator($500 val.), Cable-Driven Drain,<br />
H<strong>and</strong>held Sprayer, Breda & Mix ing Valve, Foot<br />
Pillow. De signer Color. Mul tiple Units Avail -<br />
able. To tal MSRP $2850, your price $1950. Patrick<br />
(503)816-3924 orfootspaforsale@verizon.net<br />
USED EQUIPMENT<br />
SALON EQUIP MENT FOR SALE Three<br />
shampoo bowls with chairs, styl ing sta tion, three<br />
chairs, one dryer. Call for more in formation.<br />
(909)215-6609 Tommy<br />
1921 RE STORED BAR BER CHAIR - FOR-<br />
EST GREEN LEATHER Looks new,<br />
headrest, works. Model: Paidar. $2500 firm.<br />
Day (805)733-2559, Eve (805)733-0347<br />
MED I CAL GRADE MICRODERMA-<br />
BRASION MA CHINE (made in USA, was<br />
$9000) w/ train ing man ual <strong>and</strong> one case of crys tals<br />
$3500. Hair Tronics per manent hair removal sys -<br />
tem w/ training man ual $950. Airbrush Tan ning<br />
System $200. (818)321-7108<br />
DELPHIA MICRODERMABRASION MA -<br />
CHINE WITH CRYSTALS Like new. Price re -<br />
duced - $3500. Pro fessional Tan ning Bed $2000.<br />
Call (760)519-9594<br />
SERVICES<br />
<br />
COLORISTS! DON’T MISS OUT<br />
ON NEW HAIR COLOR CLI ENTS!<br />
Get listed on <strong>the</strong> Hair Colorist Lo cator now! Go<br />
to www.MyBellaColor.com <strong>and</strong> register to day!<br />
Enter dis count code: 1SSAD308301<br />
20 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
EDUCATION<br />
<br />
LEARN NEW TECH NIQUES<br />
THROUGH DVD’S - FREE CAT ALOG<br />
Hair cut ting & styling, clip per & ra zor cut ting, hair<br />
col or ing, wed ding styles & updo’s, makeup, fa cials,<br />
manicures <strong>and</strong> ped icures, waxing & hair re moval,<br />
massage, <strong>and</strong> spa & body treatments. 800-414-2434<br />
- www.VideoShelf.com<br />
COL OR ING FOR DUM MIES 101 Pri -<br />
vate classes held in your sa lon teaching <strong>the</strong><br />
<strong>the</strong>ory of color <strong>and</strong> chem istry for use with any color<br />
line. So. Cal ifornia. Contact Darryl (619)952-9793<br />
PERFECT YOUR HAIR CUT TING AND<br />
COLORING SKILLS AT MOGI Mon day or<br />
Sunday day time class. For more info call Mogi at<br />
(310)801-1450 or www.mogihair.com /<br />
m o g i h a i r . b l o g s p o t . c o m / s e a r c h / l a b e l /<br />
Hair%20%20cutting%20class<br />
<br />
3 FULL DAYS (SEPT. 28-30) AD -<br />
VANCED PRO FES SIONAL<br />
MAKE-UP CLASS WITH IN DUSTRY<br />
EX PERT BUNTRICIA ‘MS. B’ BAS TIAN<br />
H<strong>and</strong>s-on; re ceive full pro fessional kit, cer tificate<br />
of com ple tion, op por tu nity for me dia, print<br />
<strong>and</strong> o<strong>the</strong>r ex posure. Leave with con fidence,<br />
skills <strong>and</strong> abil ity to earn money <strong>and</strong> mar ket you<br />
now! (310)448-4819 or email<br />
soul2sole_mdr@yahoo.com<br />
PROFITABLE<br />
SIDELINES<br />
<br />
OFFER YOUR CLI ENTS MORE<br />
Tamera Acey, a Health & Weight Loss Ad visor<br />
can as sist <strong>the</strong>m, or she can train you how to of fer<br />
this valuable ser vice your self. Help your Clients<br />
truly feel better. Call her at (503)267-9189 (Pacific<br />
time) or e-mail: giftsofgold@rightnowpc.com<br />
<br />
NEED EYE LASHES? NEED<br />
TRAIN ING? I can help you with all your<br />
eyelash needs. I love to teach you everything I<br />
know with 25 years of ex perience. Call Es<strong>the</strong>r<br />
(818)831-3399<br />
MISCELLANEOUS<br />
HEALTH BEN E FITS In cludes den tal, vi sion,<br />
pre scrip tion, chiropractic <strong>and</strong> med i cal. Not In surance<br />
Linda 1-877-818-9254 or (541)554-7953<br />
VITAS IS LOOK ING FOR COS METOLOGY<br />
VOL UN TEERS to pam per Hos pice pa tients living<br />
at home or nurs ing fa cilities pro viding haircuts<br />
or set <strong>and</strong> styles. Op portunities available throughout<br />
South ern Ca. <strong>and</strong> <strong>the</strong> Bay area. For de tails con -<br />
tact Alex Silva at (858)503-4724 or al ex an -<br />
der.silva@vitas.com<br />
BUSINESS<br />
OPPORTUNITIES<br />
MAKE $$$ WITH BODY WRAPS - LOSE<br />
6-20 INCHES IN ONE HOUR - OR -<br />
GANIC BODY WRAPS, NO SHOWER<br />
NEEDED! This is an easy ser vice to add on to<br />
your cur rent menu. We also sell pro fessional spa<br />
<strong>and</strong> mas sage products. Check out our website<br />
for de tails: www.BodyWrapWholesale.com.<br />
MAKE $100 PER HOUR SHARP ENING<br />
SCISSORS AND CLIP PERS. I will beat any -<br />
body’s price on any equip ment <strong>and</strong> train ing.<br />
(408)439-9161<br />
PRI VATE COS ME TOL OGY SCHOOL<br />
FOR SALE Fully accreditated by NACCAS<br />
<strong>and</strong> fi nancial aid for stu dents who qual ify <strong>and</strong><br />
approved by <strong>the</strong> Board of Bar bering & Cos metology.<br />
3800 sq.ft., remodeled. 88 stu dents <strong>and</strong><br />
counting. Call for in formation (626)665-2109<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 21
September 2008<br />
6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com<br />
14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, CA,<br />
888/491-8265, www.nailpro.com<br />
14: Dancing with <strong>the</strong> <strong>Stylist</strong>s presented by JosDen Beauty Distributor<br />
& JD Foundation, Los Angeles, CA www.josden.com<br />
20-21: Society of Permanent Cosmetics Fall Conference, Orl<strong>and</strong>o,<br />
FL (847)635-1330 www.spcp.org email: admin@spcp.org<br />
20-22: Spa & Resort Expo <strong>and</strong> Conference, New York<br />
www.spa<strong>and</strong>resortexpo.com<br />
20-22: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Long Beach, CA<br />
1-800-471-0229 or www.lneonline.com<br />
21-22: Mid-American Beauty Classic, Columbus, OH<br />
www.premiereshows.com<br />
22: Redken Presents: Master Specialist Connection Chico, CA<br />
1.800.446.2597 X4201 www.malys.com<br />
27: Aris Guzman <strong>and</strong> Aris Milan Hairdressing present The Immaculate<br />
Collection, McAllen, TX (956)534-4821 or (956)867-3559<br />
28: Cut-A-Thon to Help Fight Myositis hosted by Urban Roots <strong>Salon</strong><br />
featuring Meet & Greet with Fabio, Downey, CA (562)904-8004<br />
October 2008<br />
4-7: George Rileys PBC presents Scruples Training for Tomorrow,<br />
Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />
5-6: Idaho Barber & Beauty Fall Hair Show & H<strong>and</strong>s On Workshops,<br />
Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com<br />
5-6: Armstrong McCall Fashion Revolution - World’s Fair Show,<br />
Austin, TX www.armstrongmccall.com or call 1-800-45-SALON<br />
12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa<br />
Cruz, CA 831-460-3346<br />
12-13: Premiere Birmingham, AL www.premiereshows.com<br />
19-20: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Philadelphia,<br />
PA 1-800-471-0229 or www.lneonline.com<br />
19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,<br />
CA www.bio-<strong>the</strong>rapeutic.com<br />
26: Nailpro Sacramento, Sacramento Convention Center, Sacramento,<br />
CA, 888/491-8265, www.nailpro.com.<br />
26-27: Texas Beauty Show, Dallas, TX 512-415-8300<br />
www.texasbeautyshow.com<br />
26-28: Destination Rejuvenation Retreat by Ann Mincey & Mary Wilson,<br />
Laguna Beach, CA www.rejuvenationgifts.com or (949) 716-2723<br />
27: Maly’s Presents: Summit <strong>Salon</strong> Series B.O.L.D Initiatives with<br />
Michael Cole Portl<strong>and</strong>, OR, www.malys.com<br />
November 2008<br />
2-3: Passion Family Stylebooks photography session, Washington,<br />
DC (703)359-6000 ext. 22 LOskin@MktgSols.com<br />
2-3: Bassett <strong>Salon</strong> Solutions presents Eufora Global Connection,<br />
Newport Beach, CA 1-877-BSS-9288 www.bassettsalonsolutions.com<br />
January 2009<br />
10-17: Supernatural <strong>Salon</strong> Cruise presented by John Amico<br />
Products. Western Caribbean cruise aboard <strong>the</strong> Ruby Princess. 1-800-<br />
676-5264 or www.<strong>Salon</strong>cruises.com<br />
31-Feb. 2: Long Beach International <strong>Salon</strong> <strong>and</strong> Spa Expo (ISSE) by<br />
Professional Beauty Assoc., Long Beach, CA www.probeauty.org/isse.<br />
February 2009<br />
21-23: Spa & Resort Expo <strong>and</strong> Conference, Los Angeles, CA<br />
www.spa<strong>and</strong>resortexpo.com www.medaes<strong>the</strong>ticsconference.com<br />
March 2009<br />
15-17: Day Spa Expo & Business Forum, Las Vegas, NV<br />
www.dayspaexpo.com<br />
22-23: International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa, Dallas, TX<br />
1-800-471-0229 or www.lneonline.com<br />
28-30: America’s Beauty Show (formerly Chicago Mid west Beauty<br />
Show), Chicago, IL www.AmericasBeautyShow.com or call 1-800-<br />
648-2505<br />
28-30: America’s Expo for Skin Care <strong>and</strong> Spa (in conjunction with<br />
America’s Beauty Show), Chicago, IL www.AmericasExpo.com or call<br />
1-800-648-2505.<br />
28-30: America’s Latino Beauty Congress (in conjunction with<br />
America’s Beauty Show), Chicago, IL call 1-800-648-2505 or visit<br />
www.AmericascBeautyShow.com/Congreso.<br />
September<br />
7: Es<strong>the</strong>tic Career Education by Vivian presents Brow Artistry,<br />
Anaheim Hills, CA (714)746-7080<br />
7: Brilliant Brazilians with Crickett, Anaheim Hills, CA (760)403-<br />
6457 www.missmollyb.net<br />
7-8: Raffco International presents In <strong>Salon</strong> Specialist Training, Irvine,<br />
CA 1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />
7-8: Grund Educator Training with Dr. Hunter <strong>and</strong> Colleen Wagner,<br />
Sacramento, CA 800-235-7376 www.grundhair.com<br />
8: Es<strong>the</strong>tic Career Education by Vivian presents Modalities No<br />
Mystery, Anaheim Hills, CA (714)746-7080<br />
8: Maly’s presents Redken Hair Color Collection, TIGI Colour,<br />
American Crew Product Knowledge with Men’s Cutting Demo, Framesi<br />
HPAS Color Method, Matrix Corrective Color, Matrix Corrective Color En<br />
Espanol, Matrix Cut & Color Inspiration, Mirabella All About Eyes, Mirabella<br />
Basic Face, Mirabella Mineral Makeup & More, L’oreal Product<br />
Knowledge, Sexy Hair Structure in Motion. See website for locations<br />
www.malys.com 1-800-446-2597<br />
14: 2GORJIS presents Global Connections Makeup Class with Kim<br />
Evans, Walnut Creek, CA www.2GORJIS.com or (925)932-8602<br />
14-15: Kryolan Professional Makeup presents Paramedical Camouflage,<br />
San Francisco, CA www.kryolan.com<br />
14-16: Novita Spa on <strong>the</strong> Square presents Survival Skills for<br />
Aes<strong>the</strong>ticians, Georgetown, TX 1-888-738-0701<br />
14-16: Eufora International presents Strategic Solutions Academy<br />
Expressions Course, Carlsbad, CA 1-800-638-3672 www.eufora.net<br />
15: Raffco International presents Mask Color H<strong>and</strong>s On, Irvine, CA<br />
1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />
15: Cosmoprof Beauty presents Wella Creativity in color Demo, Victorville,<br />
Santa Clarita & Palm Desert, CA www.cosmoprofbeauty.com<br />
15: Maly’s presents Redken Hair Color Collection, Framesi HPAS<br />
Color Method, Matrix Corrective Color, Matrix Corrective Color En<br />
Espanol, Matrix Color Inspiration Demo, Mirabella Basic Face, Mirabella<br />
Pro-Day, Mirabella Trend Update, L’oreal Product Knowledge, Pureology<br />
Stylish Introduction. www.malys.com 1-800-446-2597<br />
15-Oct. 3: Westmore Academy of Cosmetic Arts presents Master<br />
Makeup Course Beauty & Fashion Makeup, Burbank, CA 877-978-6673<br />
15-Oct. 24: Westmore Academy of Cosmetic Arts presents Master<br />
Makeup Course High Fashion, Glamour & Commercial Photography,<br />
Burbank, CA 1-877-978-6673<br />
15-Dec. 5: Westmore Academy of Cosmetic Arts presents Master<br />
Makeup Course Motion Pictures, Television Beauty, Character <strong>and</strong><br />
Effects, Burbank, CA 1-877-978-6673<br />
21: Adriel International presents A Day of Brows - H<strong>and</strong>s On Eyebrow<br />
Shaping <strong>and</strong> Waxing, Studio City & Albany, CA 1-800-273-7126<br />
www.perfectbrow.com<br />
21: Student Competition presented by Riverside Community College<br />
, Riverside, CA shearcompetition@yahoo.com 951-222-8184<br />
21-22: Kryolan Professional Makeup presents 1001 Arabian Nights<br />
(Editorial Makeup), San Francisco, CA www.kryolan.com<br />
22: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />
Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Studio City &<br />
Albany, CA 1-800-273-7126 www.perfectbrow.com<br />
22: Raffco International Beauty Company presents Color Code<br />
Insperience, Irvine, CA 1-800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />
22: Cosmoprof Beauty presents Wella Creativity in color, Yuba City,<br />
Lake Forest & Fountain Valley, CA www.cosmoprofbeauty.com<br />
22: Maly’s presents Redken Hair Color Collection, American Crew<br />
Product Knowledge with Cutting Demo, Farouk Art of Blonding, Matrix<br />
Corrective Color, Matrix Color Inspiration Demo, Mirabella Basic Face,<br />
Mirabella Mineral Makeup <strong>and</strong> More, Pureology Stylish Introduction,<br />
Sexy Hair Structure in Motion. See website for locations www.malys.<br />
com 1-800-446-2597<br />
28: 2GORJIS presents Ageless Beauty 40’s, 50’s <strong>and</strong> Beyond<br />
Makeup Class with Makeup Artist Kim Evans, Walnut Creek, CA<br />
www.2GORJIS.com or (925)932-8602<br />
28: 3D-Beauty International presents 3D-Lashes Eyelash Extension<br />
Workshop, Walnut Creek, CA (866)757-5274 www.3d-beauty.com<br />
28-30: Soul 2 Sole International presents 3-Day Advanced<br />
Professional Make-Up Class with Ms. B., Marina del Rey, CA (310)<br />
448-4819; soul2sole_mdr@yahoo.com<br />
29: Raffco International presents Mask Color Intro, Irvine, CA 1-<br />
800-255-9522 ext. 256; email: elenatorriani@hotmail.com<br />
29: Novita Spa on <strong>the</strong> Square presents Introducing Microdermabrasion<br />
with Chemical Peels by Novita Spa Clinicals, Georgetown, TX<br />
1-888-738-0701<br />
29: 3D-Beauty Intl presents 3D-Lashes Eyelash Extension Workshop,<br />
Tustin, CA & Phoenix, AZ (866)757-5274 www.3d-beauty.com<br />
29: Cosmoprof Beauty presents American Crew Men’s Haircutting<br />
Demo, Long Beach, CA www.cosmoprofbeauty.com<br />
Making Waves on <strong>the</strong> West Coast<br />
California has never been hotter as <strong>the</strong> International Congress of Es<strong>the</strong>tics <strong>and</strong> Spa<br />
makes Long Beach <strong>the</strong> place to be. The 2008 Long Beach International Congress of Es<strong>the</strong>tics<br />
<strong>and</strong> Spa, to be held at <strong>the</strong> Long Beach Convention Center September 20-22, will be set<br />
to make some huge waves in <strong>the</strong> industry.<br />
The Long Beach conference offers attendees three full days of education, networking<br />
<strong>and</strong> shopping. For an all-inclusive fee, attendees have access to <strong>the</strong> exhibit floor, general<br />
session consisting of two days of lectures <strong>and</strong> demonstrations, <strong>the</strong> Green Summit, Natural<br />
<strong>and</strong> Organic Pavilion, advanced seminars <strong>and</strong> all demonstration stages <strong>and</strong> manufacturers’<br />
workshops.<br />
Since green is <strong>the</strong> <strong>the</strong>me, congress management has provided professionals with a free<br />
digital show program. Attendees can check out <strong>the</strong> floor plans to see where various exhibitors<br />
will be <strong>and</strong> can see <strong>the</strong> schedules of <strong>the</strong> various lecture <strong>and</strong> demonstrations available.<br />
Attendees can use <strong>the</strong> show program to create a strategic plan for <strong>the</strong>ir conference visit. For<br />
more information, call 800-471-0229 or visit www.LNEONLINE.com.<br />
22 | SEPTEMBER 2008 | CALIFORNIA STYLIST & SALON
WHAT’S NEW IN THE MARKET<br />
1. Not Only Professional—Elite<br />
Most professional irons on <strong>the</strong> market are constructed of aluminum or metal base plates, coated with<br />
ceramic. The ceramic coating can peel or chip over time, leaving hair exposed to damaging positive ions<br />
from <strong>the</strong> heated metal underneath.<br />
The Hana Elite offers solid ceramic plates with no metal content. With pure ceramic plates, you<br />
receive only far-infrared heat, <strong>and</strong> maximum negative ions for more effective hair conditioning while you<br />
straighten. The ceramic heating elements are baked right between <strong>the</strong> layers of ceramic, so <strong>the</strong>y always have<br />
full contact <strong>and</strong> coverage over <strong>the</strong> entire plate. These heaters are also about three times <strong>the</strong> size of <strong>the</strong> heating<br />
elements used in <strong>the</strong> majority of salon irons.<br />
The Hana Elite irons are uniquely formulated in black 100 percent ceramic plates for a fresh <strong>and</strong> sleek<br />
appealing look to <strong>the</strong> iron that will last. Even with <strong>the</strong>se luxury features, <strong>the</strong> Hana Elite is priced affordably.<br />
Hana also constructs <strong>the</strong>ir irons exclusively in Korea, for premiere quality.<br />
For more information, visit www.hanasalon.com.<br />
2. Keratin Complex Smoothing Therapy<br />
International stylist <strong>and</strong> salon owner Peter Coppola presents his breakthrough hair smoothing <strong>and</strong><br />
conditioning system - Keratin Complex Smoothing Therapy by Coppola.<br />
Keratin Complex Smoothing Therapy conditions <strong>and</strong> shines <strong>the</strong> hair by infusing keratin deep into<br />
<strong>the</strong> hair’s cuticle. This <strong>the</strong>rapy encases <strong>the</strong> hair follicle with a unique keratin bond to promote healing<br />
<strong>and</strong> helps create a barrier which keeps harmful toxins in <strong>the</strong> environment, such as smoke, pollution <strong>and</strong><br />
ultraviolet rays, from entering <strong>the</strong> hair.<br />
The result of this process is that each str<strong>and</strong> of hair has natural keratin buffered with a unique patentpending<br />
process, restoring natural keratin into <strong>the</strong> hair cuticle, leaving hair soft, shiny <strong>and</strong> luxurious.<br />
Keratin Complex Smoothing Therapy by Coppola also eliminates up to 95% of frizz <strong>and</strong> curl from<br />
<strong>the</strong> hair. This treatment rejuvenates hair, giving it <strong>the</strong> soft, silky feel <strong>and</strong> luster that everyone desires.<br />
For more information, visit www.keratincomplex.com or call 888-409-4445.<br />
3. Mender Color Therapy<br />
New advanced color protection from Vivitone, Mender Color Therapy is an anti-fading, sulfate-free<br />
collection containing a liquid mineral UV filter protection formula specially made for color treated hair.<br />
Mender contains a rich nutrient complex of natural extracts, silk protein <strong>and</strong> pan<strong>the</strong>nol, specially formulated<br />
to prolong <strong>and</strong> protect hair colors while maintaining manageability.<br />
One drop of <strong>the</strong> sulfate-free Mender Reparative Shampoo can cleanse <strong>the</strong> entire head <strong>and</strong> keep color<br />
vibrant. Follow up with daily rinse Mender Reparative Conditioner to restore moisture <strong>and</strong> protect your<br />
clients’ haircolor. Mender Leave-In Treatment is ideal for hair stressed from styling, chemical processing or<br />
<strong>the</strong> environment. Mender Intensive Treatment is a perfect weekly indulgence or daily essential for hair in<br />
need of repair, replenishment <strong>and</strong> color maintenance.<br />
For more information, call 800-499-9504 or visit www.vivitonebeauty.com.<br />
4. Shuga Haircare Makes Hair Happy<br />
Shuga Haircare’s Aerosol Leave-In Conditioner provides amazing de-tangling, conditioning <strong>and</strong> color<br />
protection without buildup.<br />
For use on wet or dry hair, Leave-In is specifically formulated for multi-tonal hair. This non-silicone<br />
aerosol conditioner repairs broken cuticle layers <strong>and</strong> gives hair brilliant, healthy shine. UV-A <strong>and</strong> UV-B<br />
absorbing ingredients protect each str<strong>and</strong> from damage while preserving hair strength <strong>and</strong> color.<br />
Shuga Complex is an exceptional humectant for maintenance of moisture balance <strong>and</strong> eliminating<br />
static flyways. Vitamins A, C <strong>and</strong> E in Leave-In Conditioner are antioxidants that resist <strong>the</strong> free radicals that<br />
prematurely age hair. They interrupt oxidation, <strong>the</strong> process that makes iron rust, cut apples turn brown <strong>and</strong><br />
hair brilliance break down. It locks in luscious color, condition <strong>and</strong> shine.<br />
For more information, call 800-486-0285 or visit www.shugahaircare.com.<br />
5. United Hair Care Delivers Status to Men<br />
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Men’s grooming has become a significant $10 billion segment, consisting of roughly eight percent of <strong>the</strong><br />
beauty <strong>and</strong> cosmetics industry. United Hair Care is one of <strong>the</strong> latest beauty companies to jump in head first<br />
after this latest booming beauty demographic with a new line of hair care products, Status Men.<br />
The aggressive imagery in Status Men’s packaging along with a focus in performance <strong>and</strong> natural formulations<br />
offer men a stylish yet masculine option in <strong>the</strong> professional hair care market. “There’s no mistaking<br />
this product when you see it. I can walk into any given salon <strong>and</strong> stare at product for quite a while before<br />
finding something intended for me. Seeing Status Men on <strong>the</strong> shelf spells it out before I pick it up. Guys<br />
will think to <strong>the</strong>mselves, finally a cool product,” exclaimed Brett Simmons, Sales <strong>and</strong> Marketing Manager.<br />
For more information, call 800-386-2826 or 612-396-2050 or e-mail Brett@unitedhaircare.com.<br />
Have your product considered for <strong>the</strong> <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />
at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />
CALIFORNIA STYLIST & SALON | SEPTEMBER 2008 | 23