Exhibitor ProsPEctus - Helicopter Association International

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HELI-EXPO: The Future of Vertical Flight Serious buyers worldwide come to — • Engage with industry professionals through HELI-EXPO networking events • Investigate new products and product developments that will meet the needs of their companies • Meet with new vendors offering solutions to their challenges • Cultivate relationships with existing vendors on the extensive exhibit floor • Keep up to date with changes within the industry through meetings and forums • Advance their careers through professional education courses • Improve their bottom lines. HELI-EXPO attendees ARE purchasing decision makers. 37% 27% 32% 25% 28% 75% are directly involved in purchasing decisions 36% 15% C-Level / management C-Level/Management Sales / marketing / consultant Operations Sales/Marketing / maintenance / administration Industry Professionals Job Classifications of HELI‐EXPO Attendees Authorize purchase / give final approval Identify need and evaluate alternatives Make recommendations Explore and familiarize Responsibilities of HELI‐EXPO Attendees 4 <strong>Exhibitor</strong> Prospectus hELI-EXPO 2014
HELI-EXPO draws a global audience. U.S. Attendees 81% <strong>International</strong> Attendees 19% Europe 31% Middle East 3% Canada 34% Asia 8% Latin America 15% Australia/ New Zealand/ Oceania 6% Africa 3% Nineteen percent of attendees come from outside the United States. HELI-EXPO gives us the opportunity to meet with customers we do not normally interact with in person. We can put a face to the name and engage with our customers on a personal level, enhancing the overall customer experience. New customer contacts are made as well, who bring new ideas or requirements. HELI-EXPO also allows us to explore new opportunities with other exhibitors who offer a product or service that might be helpful to our company. The helicopter industry is small. HELI-EXPO provides a venue where old friends are reacquainted and new friends are made. – Todd Blackstock, AEM, R&D Manager HELI-EXPO attendees mean business. Met with current suppliers Found at least one new supplier Compared similar products Requested contact from sales Asked representative for literature to be sent Asked for literature to be Requested sent contact from sales representative Compared similar Found products at least one new supplier Met with current suppliers 0 10 20 30 40 50 60 70 80 90 100 Actions Taken at HELI‐EXPO by Attendees Anaheim, CA • February 24–27 rotor.com/heliexpo 5
Page 1 and 2: Anaheim, CA February 24-27 Exhibits
Page 3: Exhibit Hall Location and Hours Ana
Page 7 and 8: Advertising Get your message out to
Page 9 and 10: Three-foot (3′) draped divider ra
Page 11 and 12: Apply at www.rotor.com/exhibit Exhi
Page 13 and 14: Cocoon Inc. Columbia Helicopters, I
Page 15 and 16: - Q - QAI - Quality Aviation Instru

Exhibitor ProsPEctus - Helicopter Association International

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