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Coffee Eco-labeling:

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Background<br />

• <strong>Eco</strong>-<strong>labeling</strong><br />

– A strategy to encourage strong<br />

environmental practices through<br />

incentives for the producer<br />

•Price premium<br />

• Competitive advantage<br />

– Appease pressures from environmentalists<br />

• Future considerations (sustainability)<br />

– Future market concerns<br />

– Conservationist outlook

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