Magnetic Headlines

missobvious

HOW TO WRITE MAGNETIC HEADLINES

The Cheater’s Guide to Writing Great

Headlines

Imagine the life of the copywriter ... a solitary figure staring intently at a

computer screen (or out the window), flexing those mental muscles to create

a killer headline out of thin air that will result in millions of dollars in sales.

Well, maybe not.

A more likely scenario has the copywriter looking for inspiration in her

collection of winning space ads, sales letters and even the latest issue of

Cosmo. She’ll also consult books that consist of nothing more than collections

of headlines proven to work.

These compilations are called swipe files, and they’re worth their weight in

gold when it comes to crafting great headlines.

Why? Because great headlines are constructed in certain time and moneytested

ways that can be adapted into different contexts and re-used over

and over. Anytime a promotion rakes in big bucks, you can bet copywriters

and direct marketers will be studying, and saving, that headline for future

reference.

7

More magazines by this user
Similar magazines