You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Forty years of <strong>Porsche</strong> <strong>Design</strong>: four decades full of memories.<br />
Since it was founded in 1972, <strong>Porsche</strong> <strong>Design</strong> has been synonymous with iconic style. The fi rst statement it made as<br />
a luxury brand was the world’s fi rst black watch. This was not merely jewellery, but a precision instrument with no<br />
unnecessary frills – pure luxury. Six years later came its fi rst contribution to the world of fashion: ‘exclusive’ sunglasses<br />
with innovative interchangeable lenses. This highly successful model is still popular today.<br />
The design concept has become a connecting element in the 2012 spring/summer collection. It bridges four decades,<br />
sets trends on T-shirts and can be found on the inner lining of coats and bags. Whether featured on leather jackets,<br />
denim items or fashion accessories, it is an unambiguous fashion statement, and one that carries a message of its<br />
own rather than following the crowd – season after season.
Change language