Download the Full Programme Click here - OCLC

technologies and providing shared solutions. Leadbeater will look at the future of libraries and knowledge
sharing in the context of these challenges and the need for frugal innovation, arguing that many of the
principles that libraries stand for - simple, open, shared use of recycled material, will be even more important
in the years to come.
10:40-11:10 Meeting the innovation challenge…cooperatively
Skip Prichard, OCLC CEO and President
The OCLC cooperative has been a model of frugal innovation since its inception more than four decades ago.
Working together, librarians have built the world’s largest database of cultural heritage holdings in a costeffective,
efficient manner. This history is impressive, but what of the future? Skip will look at OCLC in
Charles’s context: what else can we do cooperatively as a library community to improve our service? What is
OCLC’s role in engendering even greater efficiencies in furthering access to the world’s information? Given
the complexities of the environments in which we operate, how can we work together to create and
implement lean, simple, and social tools that will enable our users to be successful in their endeavours? Skip
believes that the library community is ready and eager to face the innovation challenge.
11:10-11:30 Discussion
11:30-12:00 Refreshment Break
Breakout Talks 1
12:00-13:00
Main Plenary Room
12:00-13:00
Breakout Rooms
A: Passionate Communication and Modern Library Marketing: Community Options to
Reach New and Current Users
Facilitated by: Norbert Weinberger and Elisabeth Denk
Speakers: Barbara Lison and Ton van Vlimmeren
How can public libraries reach actual and potential library users with more impact? Which service of the
library do people want and how do they want to be addressed? How can the library community be involved
and support their individual Public Library?
Based on the US community campaign Geek the Library for Public Libraries the library associations and
library experts are carrying out pilot tests in Europe. The German speaking countries have set up a pilot test
in Germany, Austria and Switzerland with the campaign BiblioFreak fom July 2013 to January 2014. As a basis
for this pilot the market needs had been analyzed and defined. First hand experiences of all institutions
involved, such as the participating public libraries, ekz.bibliotheksservice GmbH (German library supplier
company), the respective national library associations dbv (D), BVÖ (A) and other institutions will be
presented.
The G4 libraries in the Netherlands (Amsterdam, The Hague, Rotterdam and Utrecht) and OCLC are working
on a pilot project with a Dutch version of the original slogan ‘Geek de Bibliotheek.’ Campaign launch is
planned for the end of October until December. Additional funding to finance a multi media campaign has
been acquired. The pilot will be evaluated early 2014. Pilot results will be transferred to the Public Library
Branch for a national roll out of the campaign.
In this Breakout Talk Barbara Lison, Ton van Vlimmeren, Elisabeth Denk and Norbert Weinberger will share
and discuss the outcome and lessons learned from this campaign.
B: Growing WorldCat: What the Global Community Wants
Facilitated by: Ted Fons
Speaker: Jos Damen, Susan Murray
The most prolific example of library collaboration globally is the development of the world’s largest collection
of library data, WorldCat. This session will explore future development of WorldCat. We will look at the
ongoing effort to diversify the international content and collection types represented in this global resource.
Emphasis will be on how the growth in global resources supports library workflows and helping libraries
manage the cost of metadata, resource sharing, and discovery services.
Jos Damen (African Studies Centre, Leiden) and Susan Murray (African Journals Online, AJOL) will talk about
the continuing importance of metadata and abstracts for African journal articles, and of the availability of
scientific publications on and from Africa. The population of Africa tripled in the last 50 years, and is
expected to more than double again by 2050. Moreover, Africa’s population is young and eager to get
relevant information, either online or on paper. Some African governments (Ethiopia, Rwanda, South Africa)
are heavily investing in education, but as a rule, the region’s library and information sector, including journal
publishing, continues to be inadequately supported and resourced. The importance of good and inter-linked
scholarly publication platforms with quality metadata for discoverability and accessibility to full text is
paramount. Some statistics and insights on this drawn from recent research into the State of Scholarly
Publishing in Africa will be shared.