751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

If government make any changes in the rule and policy of trade.
If quality standards or specifications for products or services changing?
A high change in the technology and upgrading by tends & technology change.
Establishment of technological and research institute.
Porter’s Five Forces
The Porter's Five Forces tool is a simple but powerful tool for understanding where power lies in
a business situation. This is useful, because it helps you understand both the strength of your
current competitive position, and the strength of a position you're considering moving into. From
this model We clear understand where power lies, and what is give advantage to the zera and
give idea about strength, and for the improve a situation of weakness, and avoid taking wrong
steps.
1. Supplier Power: Germany has strong image and the at 2 nd rank in the electronics in the
Germany. And world famous so the technology and innovation is very strong more than
the India. And so that the power of supplier is high as the technological point of view.
and if we see other point then it’s not because there are many other provider of this
product. in India also in the outside.
2. Buyer Power: there are many buyers here in the india for the elactronics. In the india the
electronic industry not reach at the high stage so its requires the more technological
advancements. So in india the buyers are more as a technological point of view. If zera
point of view we see so there is the power is in the hands of customer because there s
many other providers as we said before.
3. Competitive Rivalry: many companies working in the india. And many are the
competitors of the zera who are making similar kind of product.like(Zollner Elektronik
AG, RAWE Electronic, Aar-em Electronics Pvt. Ltd. (India), Andhra Electronics, Bharat
Electronics Limited (BEL), Hightension Electrical, Supertron Electronics)
4. Threat of Substitution: Any other equipments for the electric frequency measurement or
for the testing reading of the points. Test meters.
5. Threat of New Entry: if there is any other company expands its business in the gujrat or
india. So the power of the company and after the relation of india and the germany
incress the threate of new entrence incress and with gujrat also. Or if any other company
of india starts entering in this business so its also threatful for zera.
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