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Market Study

SWEDEN

by Split Screen Data Ltd.

for German Films august 2013


SWEDEN

Language

Location

Swedish

Sweden forms the eastern part of the

Scandinavian peninsular, between the Baltic

Sea, the Gulf of Bothnia, the kattegat and

the Skagerrak; shares borders with Finland

and Norway; and is linked to denmark by

a bridge.

Population 9,470,281

Capital Stockholm (pop 1,253,309)

Major cities Göteborg (pop 520,374), Malmö (pop 302,835)

Land surface 450,295 square kilometers

Time zone Cet (GMt +1)

Internet domain .se

IDD +46

Currency Swedish krona (Sek)

Exchange rate €1 = Sek8.59; Sek1 = €0.116

GDP

€416.3 billion

Unemployment 7.5%

G E N E R A L C I N E M A S TAT I S T I C S

2010 2011 2012

Cinemas 488 478 463

Screens 830 830 816

Digital screens 150 272 640

3D-capable screens 138 251 640

Overall capacity 128,930 129,018 126,089

Admissions 15,824,263 16,419,130 18,368,573

Per capita attendance 1.68 1.73 1.90

3D admissions 2,390,879 3,956,264 n/a

Average ticket price (in euros) 10.90 11.21 14.60

Active theatrical distributors 33 24 25

R E L E A S E S

Total 240 235 207

Swedish 43 37 37

US 107 105 91

Other Nordic 19 8 8

German (100% or majority co-prods) 7 9 4

German minority co-prods 14 10 17

Other European 47 52 56

Other 17 24 11

Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.

B O X O F F I C E (in Sek)

Total 1,472,214,161 1,569,101,799 1,815,992,690

Swedish films 281,400,972 272,787,430 354,891,951

German 100% or majority co-prods 7,251,779 17,415,636 10,317,345

German 100% or majority co-prods as % 0.49 1.10 0.57

German minority co-prods 76,101,064 60,390,385 57,748,598

German minority co-prods as % 5.17 3.86 3.18

2 GerMaN FilMS – Market Study SWEDEN


RELEASE DETAILS

2 0 1 0 T O P 1 0

*aVatar (uS)

Harry Potter aNd tHe deatHly HalloWS: Part 1 (uS/uk)

iNCePtioN (uS/uk)

SNaBBa CaSH (SWe/deN/Ger)

tHe tWiliGHt SaGa: eCliPSe (uS)

aliCe iN WoNderlaNd (uS)

FarSaN (SWe)

toy Story 3 (uS)

Sex aNd tHe City 2 (uS)

*alViN aNd tHe CHiPMuNkS: tHe Squeakuel (uS)

* released in previous year(s)

DISTRIBUTOR

twentieth Century Fox (Sweden)

Sandrew Metronome distribution Sverige

Sandrew Metronome distribution Sverige

Nordisk Film

Nordisk Film

Walt disney Studios Motion Pictures Sweden

Svensk Filmindustri

Walt disney Studios Motion Pictures Sweden

Sandrew Metronome distribution Sverige

twentieth Century Fox (Sweden)

RELEASE

DATE

18.12.09

17.11.10

23.07.10

15.01.10

30.06.10

03.03.10

12.02.10

27.08.10

27.05.10

25.12.09

ADMISSIONS

1,027,977

637,980

623,040

600,884

542,077

487,615

449,107

401,331

371,255

369,563

2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)

SNaBBa CaSH (SWe/deN/Ger)

reSideNt eVil: aFterliFe (uS/Ger/uk)

BeCk – leVaNde BeGraVd (SWe/Nor/Ger)

PriNzeSSiN lilliFee (Ger)

tHe GHoSt (Fr/Ger/uk)

lourdeS (at/Fr/Ger)

*daS WeiSSe BaNd (Ger/at/Fr/it)

WoMeN WitHout MeN (Ger/at/Fr)

Bal (tur/Ger)

tHe laSt StatioN (Ger/ruS)

Mr. NoBody (Bel/Fr/CaN/Ger)

leBaNoN (iSr/Fr/Ger)

eFFi BrieSt (Ger)

*die drei räuBer (Ger)

*teza (etH/Ger/Fr/uS)

ajaMi (iSr/Ger/uk)

Soul kitCHeN (Ger)

alle aNdereN (Ger)

la raFle (Fr/Ger)

orNjäGereNS SoN (SWe/Ger)

HjeM til jul (Nor/Ger)

jud SüSS – FilM oHNe GeWiSSeN (Ger/at)

Nordisk Film

Walt disney Studios Motion Pictures Sweden

Nordisk Film

Svensk Filmindustri

Svensk Filmindustri

Folkets Bio

Folkets Bio

Folkets Bio

NonStop entertainment

Walt disney Studios Motion Pictures Sweden

PaN Vision

atlantic Film

atlantic Film

Folkets Bio

Folkets Bio

Novemberfilm

atlantic Film

Folkets Bio

CCV entertainmernt

Folkets Bio

Sandrew Metronome distribution Sverige

NonStop entertainment

15.01.10

17.09.10

21.06.10

10.09.10

16.04.10

31.03.10

18.12.09

05.03.10

01.10.10

23.04.10

30.07.10

09.04.10

07.05.10

25.12.09

23.04.09

13.08.10

25.12.10

19.02.10

08.10.10

26.03.10

03.12.10

22.10.10

600,884

115,368

106,411

54,388

50,363

18,833

18,528

13,046

4,072

3,598

2,965

2,908

2,721

2,022

1,804

1,390

1,085

1,074

794

694

650

546

GerMaN FilMS – Market Study SWEDEN 3


PiHalla (FiN/Ger)

SkaVaBöleN Pojat (FiN/Ger)

* released in previous year(s)

Finlandsinstitutet

Finlandsinstitutet

25.03.10

29.04.10

232

166

2 0 1 1 T O P 1 0

Harry Potter aNd tHe deatHly HalloWS: Part 2 (uS/uk)

PirateS oF tHe CariBBeaN: oN StraNGer tideS (uS)

*aNGlaGÅrd – tredje GÅNGeN Gillt (SWe)

tHe adVeNtureS oF tiNtiN: SeCret oF tHe uNiCorN (uS/Nz)

jäGarNa 2 (SWe)

taNGled (uS)

tHe tWiliGHt SaGa: BreakiNG daWN - Part oNe (uS)

CarS 2 (uS)

*tHe CHroNiCleS oF NarNia: tHe VoyaGe

tHe kiNG’S SPeeCH (uk/auS)

* released in previous year(s)

Warner Bros./twentieth Century Fox (Sweden)

Walt disney Studios Motion Pictures Sweden

Svensk Filmindustri

Sony Pictures releasing Sweden/Walt disney

Studios Motion Pictures Sweden

Svensk Filmindustri

Walt disney Studios Motion Pictures Sweden

Nordisk Film

Walt disney Studios Motion Pictures Sweden

twentieth Century Fox (Sweden)

Svensk Filmindustri

13.07.11

18.05.11

25.12.10

28.10.11

02.09.11

04.02.11

16.11.11

05.08.11

25.12.10

04.02.11

869,490

717,256

688,272

684,670

536,646

506,466

494,894

477,382

423,222

393,736

2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)

SiMoN oCH ekarNa (SWe/deN/Ger/Nor/Nld)

tHree MuSketeerS (Ger/Fr/uk/uS)

MelaNCHoia (deN/SWe/Fr/Ger)

koNFereNz der tiere (Ger)

HodejeGerNe (Nor/deN/Ger)

tiNker tailor Soldier SPy (uk/Fr/Ger)

PiNa (Ger/Fr)

a daNGerouS MetHod (Ger/CaN/uk/SWz)

HaNNa (uS/uk/Ger)

le HaVre (FiN/Fr/Ger)

drei (Ger)

uNCle BooNMee WHo CaN reCall HiS PaSt liVeS (tHai/Ger/Fr/SP/uk)

Wer WeNN NiCHt Wir (Ger)

CirkuS ColuMBia (BoS & Herz/Fr/Ger/uk/Slo/Bel)

tHe Future (Ger/uS)

el Bulli – CookiNG iN ProGreSS (Ger)

liFe, aBoVe all (Ger/Sa)

eNter tHe Void (Fr/Ger/it)

aurora (roM/Fr/SWz/Ger)

tHe Nordisk Film

Svensk Filmindustri

Nordisk Film

Svensk Filmindustri

Nordisk Film

Svensk Filmindustri

triart Film

Scanbox entertainment

Walt disney Studios Motion Pictures Sweden

Folkets Bio

triart Film

Folkets Bio

atlantic Film

triart Film

NonStop entertainment

NonStop entertainment

atlantic Film

Njutafilms

Novemberfilm

09.12.11

30.09.11

27.05.11

30.09.11

04.11.11

25.12.11

21.10.11

25.11.11

23.09.11

25.12.11

20.04.11

29.04.11

07.10.11

05.08.11

25.11.11

21.10.11

03.06.11

15.07.11

12.02.11

90,158

82,167

45,739

41,981

36,803

22,214

15,464

10,992

9,935

7,331

3,338

3,297

1,985

1,496

1,289

711

444

377

150

4 GerMaN FilMS – Market Study SWEDEN


2 0 1 2 T O P 1 0

SkyFall (uS/uk)

tHe HoBBit: aN uNexPeCted jourNey (uS/Nz)

tHe dark kNiGHt riSeS (uS/uk)

iCe aGe: CoNtiNeNtal driFt (uS)

tHe tWiliGHt SaGa: BreakiNG daWN – Part 2 (uS)

HaMiltoN – i NatioNeNS iNtreSSe (SWe)

tHe HuNGer GaMeS (uS)

PuSS iN BootS (uS)

tHe aVeNGerS (uS)

iNtouCHaBleS (Fr)

Source: Swedish Film institute, Facts and Figures 2012

Svensk Filmindustri

26.10.12

Svensk Filmindustri

12.12.12

Warner Bros. Sweden/twentieth Century Fox (Sweden) 25.07.12

twentieth Century Fox (Sweden)

27.06.12

Nordisk Film

14.11.12

Walt disney Studios Motion Pictures Sweden 13.01.12

Nordisk Film

23.03.12

uiP/Paramount Pictures

03.02.12

Walt disney Studios Motion Pictures Sweden 27.04.12

Scanbox entertainment

21.09.12

1,045,330

834,455

717,958

596,442

522,139

512,661

492,185

435,986

428,920

406,541

2 0 1 2 G E R M A N F I L M S (100% or majority co-productions in red)

SNaBBa CaSH ii (SWe/deN/Ger)

reSideNt eVil: retriButioN (Ger/CaN)

eN koNGeliG aFFÆre (deN/Cz/SWe/Ger)

iroN Sky (FiN/Ger/auS)

NoBelS teStaMeNte (SWe/Ger)

PriNzeSSiN lilliFee uNd daS kleiNe eiNHorN (Ger/Fr)

tHe VoW (uS/Brz/Fr/auS/uk/Ger)

deN Skaldede FriSØr (deN/Fr/it/SWe/Ger)

eN FieNde att dö För (Nor/SWe/Ger)

CarNaGe (Fr/Ger/Pol)

aMour (Fr/Ger/at)

BarBara (Ger)

2 dayS iN NeW york (Fr/Ger/Bel)

i, aNNa (uk/Ger/Fr)

elleS (Fr/Pol/Ger)

Holy MotorS (Fr/Ger)

BiG BoyS GoNe BaNaNaS!* (SWe/deN/Ger/uS/uk)

BaByCall (Nor/Ger/SWe)

FauSt (ruS/Ger)

uN aMour de jeuNeSSe (Fr/Ger)

aNoNyMouS (Ger/uk)

Nordisk Film

Sony Pictures releasing Sweden/Walt disney Studios

Motion Pictures Sweden

Nordisk Film

Noble entertainment

Nordisk Film

Svensk Filmindustri

Svensk Filmindustri

Nordisk Film

Walt disney Studios Motion Pictures Sweden

Noble entertainment

Folkets Bio

Folkets Bio

NonStop entertainment

triart Film

Folkets Bio

triart Film

WG Film

triart Film

atlantic Film

triart Film

Sony Pictures releasing Sweden

17.08.12

14.09.12

13.04.12

18.04.12

16.03.12

10.02.12

04.05.12

16.11.12

16.03.12

17.02.12

23.11.12

10.08.12

28.09.12

31.08.12

16.03.12

16.11.12

24.02.12

10.05.12

17.08.12

19.10.12

27.01.12

323,475

49,963

45,167

44,897

43,701

40,286

35,991

32,276

22,448

21,037

20,236

16,604

6,629

5,881

5,845

4,628

3,051

2,915

2,084

1,642

596

GerMaN FilMS – Market Study SWEDEN 5


S A L E S A G E N T S F O R G E R M A N F I L M S R E L E A S E D I N S W E D E N

alle aNdereN

a daNGerouS MetHod

aNoNyMouS

BarBara

drei

el Bulli – CookiNG iN ProGreSS

eFFi BrieSt

aN eNeMy to die For

tHe Future

jud SüSS – FilM oHNe GeWiSSeN

koNFereNz der tiere

liFe, aBoVe all

tHe laSt StatioN

PiNa

PriNzeSSiN lilliFee

PriNzeSSiN lilliFee uNd daS kleiNe eiNHorN

reSideNt eVil: retriButioN

Soul kitCHeN

tHe tHree MuSketeerS

Wer WeNN NiCHt Wir

WoMeN WitHout MeN

Global Screen

HanWay Films

Sony Pictures Global

the Match Factory

the Match Factory

autlook Filmsales

Beta Cinema

the Match Factory

the Match Factory

tF1 international

timeless Pictures

Global Screen

the little Film Company

HanWay Films

Beta Cinema

Beta Cinema

Sony Pictures Global

the Match Factory

Summit international

the Match Factory

Coproduction office

T E L E V I S I O N & V I D E O

Swedish television is now entirely digital (the analogue service ended in 2007) and is dominated by state-owned, license-fee-funded Sveriges television, which currently operates four channels,

one of them (kunskapskanalen) primarily educational. other companies active in Swedish television are the tV4 Group, the Modern times Group and German-owned ProSiebenSat1, all three of

which have a pan-Scandinavian footprint and are mainly supplied via cable or satellite.

the major public channels and the tV4 Group's package of channels each draw approximately the same annual viewing figures, alternating the market-leader position. Film is a major part of

Sweden's television diet, with nearly 20,000 hours scheduled every year, a total surpassed only by much larger territories such as France, Germany and the uk. the number of Swedish films

scheduled is also proportionally very high.

MARKET SHARES FOR SWEDISH TV CHANNELS (as a %) 2009 2010 2011

SVT1 21.0 23.2 22.9

SVT2 7.5 6.9 6.7

Other SVT channels 1.5 2.0 1.7

Sveriges Television total 30.0 32.1 31.3

TV4 19.4 19.2 19.6

TV4 Plus 4.0 3.7 4.0

6 GerMaN FilMS – Market Study SWEDEN


Other TVR Group channels 7.8 7.4 8.8

TV4 Group total 31.2 30.3 31.9

SBS Kanal 5 7.2 6.8 6.5

Other 31.6 30.8 29.8

Sweden had one of the first cable film channels in europe, Filmnet, which was launched in april 2004. after a number of ownership changes, it was bought out by the tV4 Group in 2008 and

now runs around 20 hours a day as tV4 Film, offering a selection of mainly Hollywood, uS indie, uk and Swedish titles. Privately-owned CMore entertainment runs a large number of themed

channels.

AVAILABLE CHANNELS

Adult 6

Children 9

News 14

Local 58

Lifestyle 3

Music 12

Film 25

Sport 41

Other 187

Total 355

Hours of feature films programmed 19,195

Number of German feature films programmed 72

Hours of German feature films programmed 153

Number of Swedish feature films programmed 8,541

Hours of Swedish feature films programmed 15,538

detailed data is not available and titles of films screened are much more difficult to establish. We have, therefore, provided overall details of films on tV in Sweden plus a 'snapshot' of one week's

viewing on two film channels: tV4 Film and Canal+ First. in this way, we hope it is possible to get both a general and a specific picture of the availability of films to Swedish tV viewers.

S n a p s h o t : Sources of films on Swedish tV: one week’s programming on two film channels*

TV4 Film CMore First Total

US 37 38 75

Sweden 15 5 20

Other Nordic 1 6 7

UK 0 5 5

Other 0 7 7

Total 53 61 114

*2-8 july 2013. the above figures do not include repeat screenings. the uS list is mainly made up of Hollywood titles, although tV4 Film offered a fair selection of uS indie titles. Non-Swedish,

Nordic, uS or uk titles were from France (2), Canada (2), australia, iran and South africa (1 each). No German films were programmed in the week surveyed.

GerMaN FilMS – Market Study SWEDEN 7


D V D

2009 2010 2011

Number of DVD households (millions) 4.0 4.1 4.2

Number of Blu-ray households (thousands) 102 225 310

DVD sales (in millions of euros) 121.9 118.7 97.0

Blu-ray sales (in millions of euros) 10.4 20.6 24.2

DVD rentals (in millions of euros) 19.7 20.2 18.4

Blu-ray rentals (in millions of euros) 1.88 5.76 7.90

Average DVD price (in euros) 9.37 10.96 11.09

Average Blu-ray price (in euros) 18.03 17.08 16.96

dVd sales in Sweden have held steadier than in most european markets, and there has as a result been very little drop in price. Blu-ray is beginning to catch on, although in 2011 (latest available

statistics) players were to be found in only 7% of homes. Here again, retail prices have not dropped to boost demand, having fallen by only 6% over the period surveyed. But the slow growth in the

new format does not seem to be compensating for the decline in dVd sales (20%). rentals, meanwhile, have remained surprisingly strong.

it would be virtually impossible to survey the entire range of film titles available on dVd in Sweden, but a thorough although not systematic check of titles available on the lovefilm/amazon

platform indicate that, of the 25,000 titles currently available for sale or rental (which, of course, includes the entire range of dVd subjects – music, instructional, sport, etc – as well as film), 415

(1.6%) are listed as ‘German’. of these, only 139 (less than 1% of the total number of titles available) are actually of German origin, the rest consisting of Hollywood films with German-language

options, a few austrian and Swiss films, plus double-listing (on planet amazon, dVd and Blu-ray versions of the same film count as two separate items).

the remainder – aka the choice of German films offered to customers of amazon/lovefilm – could be the template for all developed territories. the line-up consists of:

· 29 titles from the New German Cinema of the 1970s and 1980s

· 18 WWii documentaries

· 13 tV movies

· seven low-budget horror movies made for the video market

· five soft core erotic films from the 1970s

· five ‘cult’ movies (basically, SiSSi and WiNNetou titles)

· four classics from the 1920s and early 1930s

the remainder (59) could be classified as ‘recent German theatrical movies’ and are:

alle aNdereN

aNatoMie

aNatoMie 2

aNoNyMa – eiNe Frau iN BerliN

auF der aNdereN Seite

der Baader MeiNHoF koMPlex

BarBara

BerliN ‘36

BuddeNBrookS

CHriStiaNe F. – Wir kiNder VoM BaHNHoF zoo

der CloWN

C(r)ookS

drei

die drei räuBer

eFFi BrieSt

eleMeNtarteilCHeN

daS exPeriMeNt

die FetteN jaHre SiNd VorBei

FiCkeNde FiSCHe

Free raiNer – deiN FerNSeHer lüGt

der Freie Wille

GeGeN die WaNd

GoetHe!

Good Bye, leNiN!

GroSSe MädCHeN WeiNeN NiCHt

HalBe trePPe

iCH BiN die aNdere

iN deN taG HiNeiN

die iNNere SiCHerHeit

joHN raBe

8 GerMaN FilMS – Market Study SWEDEN


jud SüSS – FilM oHNe GeWiSSeN

keBaB CoNNeCtioN

der krieGer uNd die kaiSeriN

daS leBeN der aNdereN

der letzte zuG

lola reNNt

lore

MädCHeN, MädCHeN

MeiN BeSter FeiNd

MeiN kaMPF

NaNGa ParBat

NaPola

NirGeNdWo iN aFrika

NordWaNd

PiNa

requieM

roSeNStraSSe

SoPHie SCHoll – die letzteN taGe

Soul kitCHeN

StaliNGrad

die uNBerüHrBare

der uNterGaNG

Viktor VoGel – CoMMerCial MaN

WaS tuN WeNN’S BreNNt

daS WeiSSe BaNd

die WeiSSe MaSSai

die Welle

Wer WeNN NiCHt Wir

Wolke 9

G E N E R A L N O T E S

Sweden's days as a major exporter of films to the international market and as a vibrant consumer of domestic Swedish titles are long gone; but there are signs that the air of listlessness that

has characterised the Swedish distribution market for the past decade is also beginning to lift, with admissions up by 16% and box office by 23% between 2010 and 2012.

German participation in a number of successful local productions – the sword-and sorcery arN epics; local comedy SNaBBa CaSH and its sequel; and adaptations of the popular WallaNder

and BeCk detective thrillers – has boosted the figures for German minority co-productions, which have averaged out at just over 4% during the period surveyed above.

For majority German co-productions, the picture has been less rosy. Mainstream movies like tHe tHree MuSketeerS and koNFereNz der tiere performed robustly if not spectacularly. the

usual festival favourites – tHe iNterNatioNal, Soul kitCHeN, daS WeiSSe BaNd, Wolke 9 – all made some impact, as did english-language productions tHe laSt StatioN and the ubiquitous

reSideNt eVil franchise.

Beyond the festival favourites, Sweden has always had a strong market for children's films, with titles like PriNzeSSiN lilliFee, PriNzeSSiN lilliFee uNd daS kleiNe eiNHorN and die

drei räuBer notching up almost 100,000 admissions between them. But 2012 saw only four German films – two english-language, one children’s film dubbed into Swedish and one festivallaunched

film – released. if language rather than nationality is the deciding factor, then German films – or rather film (BarBara) – accounted for 0.07% of Swedish admissions and 0.09% of box

office.

Few German films penetrate much beyond the metropolitan centres of Stockholm and Malmö, which have always traditionally been arthouse friendly, and well over a quarter of all the German

films and co-productions released in Sweden were handled by venerable Stockholm arthouse Folkets Bio (literally, 'the People's Cinema'), which programmes screens in 15 cities, but which does

not release all its films beyond the mothership.

Sources: Svensk Filminstitutet (Swedish Film institute), european audiovisual observatory, Statistika Centralbyrån (Statistics Sweden), xe.com, World Bank, www.tradingeconomics.com, Cinando, european Film Market, MMS, www.sfanytime.com,

tV4, Split Screen data ltd., Picture credits page 1 and 2: tuBS europe on the globe/wikimedia

GerMaN FilMS – Market Study SWEDEN 9

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