Register now @ www.informationoperationsevent.com - IQPC.com

Presents
New for 2012!
Dedicated summary discussion sessions
See inside cover for more details
Register & pay by 4th May
2012 to save up to £800!
Delivering Effects Through Influence Activity
Location
Charing Cross Hotel, London
Pre-Conference Workshops
26th June 2012
MAIN CONFERENCE
27th-28th June, 2012
Post-Conference Exercise Day
29th June 2012
Top reasons to attend Information
Operations Global:
v Gain a holistic view of the latest issues facing the
information operations community, with
four individual themes structured to provide
briefings on strategic, tactical and nonmilitary
approaches to communication and
influence campaigns
v Examine how social media influenced the events
of the Arab Spring and how your command could
be better utilising this medium for greater
reach and audience understanding
v Assess what role information operations should
play in contingency planning and how such
communications can be used in conjunction with
local outreach teams to prevent conflict
v Take full advantage of the best attended, most
influential IO event in the world with new
dedicated summary discussion sessions and
extended networking breaks
“Easily the best IO conference, period”
– William Ettinger, 1st IO Command, US Army
“This conference is always valuable as it is
a unique forum in which to learn how IO is
doing and where we are heading.”
– Major Simon Cote, Deputy Director, PsyOps, Canadian Forces
Featured International Speakers Include:
Conference Chair: Simon Bergman, Director, M&C Saatchi
World Services
Air Commodore Ian Wood, Head of Targeting and Information
Operations, UK MoD [Pending final UK MoD Approval]
Brigadier Iain Harrison, Former Chief of Joint Fires and
Influence Branch, NATO ARRC
Brigadier Mark Milligan, Director Influence and Outreach, HQ ISAF
Colonel Richard Samuels, Deputy Commander, SOCAFRICA
Colonel Christopher Naler, Commanding Officer, Marine Corps
Information Operations Command, USMC
Colonel Sandy Wade, Military Advisor, European Union
Delegation to the African Union
Lieutenant Colonel Kevin Stratford-Wright, IO Officer, TIO, UK MoD
Master Sergeant Samuel Colon-Escobar, USRPAC G7, US Army
Sergeant First Class Chris Heidger, EUCOM, US ARMY
Bill Balkovetz, Media Advisor, Leonie Industries
Jeff Brown, Program Manager/Senior ORSA, Leonie Industries
Simon Haselock, Co-founder and Director, Albany Associates
Giulia Aubry, Social Media Project Manager and Strategist for
Italian Governmental Institutions, Cultural Intelligence trainer
for Italian MoD, Independent Researcher
Chris Dufour, Chief Digital Officer of Formidable IdeaWorks
Lynton Crosby, Director, Boris Johnson London Mayoral
Campaign
Tony Quinlan, Chief Storyteller, NARRATE
John Iadonisi and Tim Newberry, White Canvas Group
Workshop A, 09:00-11:30
Understanding Strategic
Communications and
Creating Cohesive
Narratives
Led By: Lieutenant Colonel
Paul Tilley, Strategic
Communications, UK MoD
Conference Partner
Pre-Conference WorkshopS | 26th June 2012
Workshop B, 12:00-14:30
Developing Information
Operations for Contingency
Planning and Conflict
Prevention
Led By: Lieutenant Colonel
Ulrich Janssen, IO Course
Director, NATO School
Workshop C, 15:00-17:30
WORKING EXERCISE -
Utilising currently available
social media tools to expand
understanding of audiences
and coordinate people traffic
Led By: Chris Dufour,
Chief Digital Officer of
Formidable IdeaWorks
SESSION SPONSOR
Post Conference
Exercise Day
29th June 2012
The Turkish flotilla as a
strategic communication
challenge: What role could
IO have played in mitigating
the fallout from this crisis?
Designed by: Lt Col Saar
Raveh, IDF Reserve, Owner
Mikud Consulting Group
www.informationoperationsevent.com

Location
Charing Cross Hotel, London
Pre-Conference Workshops
26th June 2012
MAIN CONFERENCE
27th-28th June, 2012
Post Conference Exercise Day
29th June 2012
Dear Colleague,
A very warm greeting to the Strategic Communications, Information Operations and wider community; I trust you
have all been working hard and having success. It has been an interesting and challenging year with much change
and development in relation to our disciplines and I know we all have a lot to share. I would like to welcome you to the
Information Operations Global conference we are planning for London in June.
This year, we have extended the scope of our conference beyond Europe and I am looking forward to introducing an agenda
that is far broader than previous years in relation to our line of business.
We have an exciting and extensive scope of topics & areas that we want to cover and I would like us all to consider the
following issues and questions during the event, as I think they are significant in terms of what policy makers are spending
time thinking about. More importantly however, they are also where the practitioners are currently engaged, and I hope we
can all learn something from them.
I would like us to consider what role the Information Operations community should play in combatting the influence
of violent extremist ideology and what can be done to mitigate radical and non-peaceful narratives. This is particularly
important in relation to the changing landscape of this threat with regards to organisations like Al Qaeda, Al Shabab and
other emerging threats.
I would also like us as a community to consider how the continued growth of social media and developments in technology
are influencing Information Operations and how can these capabilities best be utilised to support greater reach and
understanding of audiences. I intend to run an experiment at this year’s event with some cutting edge Social Media
technology and I hope you can all take part, I know it will be of great value.
Much has been discussed about “getting the message out”, but I would like us to consider how and if we should be
attempting to create an overarching strategic narrative that can be used to derive multiple, non-contradictory “stories” for
a variety of audiences, and whether this premise has value in relation to current and emerging requirements. This is a lot
to consider, but a question and premise that needs to be tested and answered.
And finally, it will have considerable value for us all to spend some time thinking about what role Strategic Communications,
Information Operations and Psychological Operations should contribute to contingency planning and conflict prevention.
This emerging area is something that is causing a lot of us deep thought, particularly in light of the Arab Spring and
enduring conflicts across the world.
I look forward to meeting you in London.
Simon Bergman
Conference Chairman
Director, M&C Saatchi Worldwide
PS: Save up to £800 if you
register and pay by 04/05/12
Thematic structure and dedicated summary discussion sessions
Information Operations Global seeks to provide the
world’s leading forum for influence professionals to
discuss their experiences and facilitate information
exchange. Consequently, we are excited to introduce
a new format for the event, focusing on four specific
themes. These are:
1. What role should the Information Operations
community play in combating the influence of
extremist groups and how can progress in this arena
best be monitored?
2. How has the growth of social media and technology
influenced Information Operations and how can this
development best be utilised to support greater reach
and understanding of audiences?
3. How can we create a cohesive, overarching strategic
narrative that can be used to derive positive “stories”
for multiple audiences without contradicting itself?
4. What role should Information Operations play in
contingency planning and conflict prevention?
Online Communities:
Each of these themes will feature presentations from
military and non-military subject matter experts,
providing a fantastic opportunity for the crosspollination
of ideas between sectors. This will be
reinforced by the introduction of dedicated discussion
sessions at the end of each theme, which will help to
summarise the learning outcomes.
Within these sessions each table at the event will be asked
to construct answers to a number of questions, based on
information gleamed from the previous presentations and
individual experiences. Each table will then briefly explain
their answers to the other delegates, also stating who is
represented at their table (i.e. military / industry and their
home nation).
The end result will be to not only facilitate great
discussion, but also to gain an understanding of how
different nations and sectors view the challenges facing
the IO community.
@defenceiq #Infoops Information Operations Global Defence IQ
http://defencesummits.wordpress.com
For your booking enquiries contact us on +44 (0)20 7368 9737

www.informationoperationsevent.com
CONFERENCE AGENDA DAY ONE – 27th June 2012
08.30 COFFEE & REGISTRATION
09.00 Chairman’s Opening Remarks
09.10 OPENING KEYNOTE ADDRESS
THE FUTURE OF INFORMATION OPERATIONS WITHIN
THE ARMED FORCES: STRATEGIC COMMUNICATIONS
AS ONE PART OF A UNIFIED APPROACH TO MILITARY
OPERATIONS
HOME
NATION
KEYNOTE
EE
Assessing the role the IO community plays in
combating the influence of radical Islam and other
extremist groups
EE
Broader issues surrounding IO in the Armed Forces:
Continuity, unity of effort, and outlook
EE
Achieving national desired outcomes through
full spectrum targeting including integration of
Information Operations, STRATCOMs and nonkinetic
effects as part of our influence tool set
Air Commodore Ian Wood, Head, Targeting and
Information Operations, UK MoD [Pending final UK MoD
Approval]
What role should the information operations
community play in combatting the influence
of extremist groups and how can progress in
this arena best be monitored?
09.30 COUNTERING EXTREMIST INFLUENCE IN AFRICA:
REGIONAL CHALLENGES, DEVELOPMENTS IN TARGET
AUDIENCE ANALYSIS AND MEASUREMENT OF EFFECT
SOCOM’S
EXPERIENCES
IN AFRICA
EE
Understanding the role information operations plays
in fulfilling Special Operations Command’s mission
in Africa
EE
Regional challenges and the nature of extremist
groups operating in Africa – both at a national and
multinational level
EE
Models, frameworks and methodologies currently
utilised to carry out target analysis and measure
effectiveness
EE
Lessons learned from the Arab Spring and
opportunities to further develop IO expertise
Colonel Richard Samuels, Deputy Commander, Special
Operations Command Africa, US Army
10.00 SOMALIA: THE COMPREHENSIVE COMMUNICATIONS
MODEL
EE
Looking to the future of counter-insurgency
operations we can see a trend towards small
military footprints, surgical long-range strikes and
an increasing reliance upon elements of soft power.
EE
During a time of financial constraints and as
informational power has been demonstrated in
the Middle East, foreign policy should increasingly
rely on information strategies, as opposed to hard
power, to achieve policy objectives - To achieve this,
communication capabilities will also have to be
Smart, will have to be Comprehensive.
EE
Models allowing comprehensive communications
must be encouraged: examining the AU/UN IST case
study in Somalia – a comprehensive
communications model (multi-spectral, multilayered,
independent, top-down/bottom-up, holistic,
short-long term, local-global) and its advantages in
terms of rapid response, flexibility and cost.
Simon Haselock, Co-founder and Director,
Albany Associates
10.30 COFFEE & NETWORKING
11.00 The latest thinking in effects based
communications from the commercial and
public sectors: how it can help combat radical
Islam and deliver a step change in Information
Operations
EE
Audience insight and communications strategies:
latest tools, techniques and processes to achieve
breakthrough ideas and better plan for effectiveness
EE
Media targeting and messaging: recent trends in
user adoption & platform development and how they
will impact on our target audience over the next 3-5
years
EE
Creative execution and product innovation:
using brilliant creativity to accelerate change and
significantly improve return on investment
Nick Leason, Subject Matter Expert,
M&C Saatchi World Services
11.30 Enhance Information Operations Metrics
by leveraging analytics techniques and
visualization in combat and social media
environments
EE
Operational Unit Support (Tools and Techniques)
EE
Geospatial analytics to support intelligence analysis
and the provision of Operational Visualization
EE
Effects assessments of planned operations and
products, with detailed analysis of medial
consumption polling for extremely hard to reach
audiences
EE
Social Network/Media Analytics (Tools and
Techniques)
EE
Detect, classify, measure and track
EE
Persuasion and influence, along with countering
adversarial messaging
EE
Measure effects of persuasion campaigns
EE
Situational awareness and Course of Action
Bill Balkovetz, Media Advisor, Leonie Industries
Jeff Brown, Program Manager/Senior ORSA,
Leonie Industries
12.00 SUMMARY DISCUSSION SESSION
Discussion To Revolve Around Key Questions,
Including:
EE
Does countering radicalisation still provide the
core remit of information operations? What other
challenges exist (and are likely to evolve) over the
next decade?
EE
To what extent can non-military frameworks be
applied to military information operations? What
limiting factors exist in trying to transfer these
models?
EE
To what extent should local security forces be
utilised as the face of disseminated
communications? How can we mitigate the risk that
such forces are not seen as “puppets”?
12.40 Networking Lunch
CONTINUED OVERLEAF
For your booking enquiries email defence@iqpc.co.uk

www.informationoperationsevent.com
CONFERENCE AGENDA DAY ONE – 27th June 2012 – CONTINUED
How has the growth of social media and
technology influenced Information
Operations and how can this development
best be utilised to support greater reach and
understanding of audiences?
13.50 AFTER THE DUST HAS SETTLED: HOW MUCH WAS
THE ARAB SPRING REALLY INFLUENCED AND
FACILITATED BY SOCIAL MEDIA AND TECHNOLOGY?
SOCIAL MEDIA
IN THE LIBYAN
REVOLUTION
EE
Examining Libya as a specific case study regarding
the role of social media in the Arab Spring: Insight
from field research with young Libyan
communication practitioners
EE
The Domino Effect: How the images of the
revolutions in Maghreb had an impact on Libya
Revolution.
EE
The perception of Tunisian revolution in Tripolitania
and of Egyptian revolution in Cirenaica.
EE
Government censorship of social media: The
construction of a myth and the importance of other
form of social media - from graffiti to video sharing
on cell phones.
EE
What social media says about our audience: The use
of the narrative in social media; Propaganda in
social media and the importance of social media
reliability
EE
Hypothesis on future development: the cell phone
as the key for communication sharing in Africa and
Middle East. After the Web 2.0: what’s next?
Giulia Aubry, Social Media Project Manager and
Strategist for Italian Governmental Institutions,
Cultural Intelligence Trainer for Italian MoD,
Independent Researcher
14.20 Changing Behavior Over Time: Lessons
Learned from SETimes’ Facebook Efforts
EE
We currently lack examples of social media being
used as an influence platform from an IO
perspective. This brief intends to help fill this void.
EE
A background of SETimes and the associated
Facebook efforts that ran parallel with this
EE
Measures of performance/effectiveness highlighting
the validity of social media as an influence and crisis
communication platform
EE
What lessons have been learned from both a legal
and best practice perspective?
SFC Chris Heidger, 4th Military Information Support
Operations Command (MISOC), US ARMY
14.50 Coffee and Networking
15.20 What’s Next for IO in the Digital Realm:
UNLOCKING UNTAPPED POTENTIAL IN THE HERE
AND NOW
EE
Reviewing emerging technology and business
practice trends in digital media.
EE
Discussion of a range of topics, including
gamification, social business, location-based
services, experiential marketing, online listening,
and netnography.
EE
Emerging big thinking from digital luminaries and
events like South by Southwest.
EE
Explaining why IO professionals should pay attention
to these emerging trends and how they could
possibly fit into IO campaigns of the future.
EE
Chris Dufour, Chief Digital Officer of Formidable
IdeaWorks
15.50 Digital terrain teams and why video social
media matters the most
EE
It’s in the data — are we on a path towards Digital
Ubiquity?
EE
YouTube matters – not just a social media site – it’s
a search engine
EE
Case studies demonstrating recruitment, funding,
radicalization, and propaganda methods
EE
Navigating the data deluge - proposed strategies
and operations to affect this space – you can’t delete
36hrs per minute of uploaded content
Jon Iadonisi and Tim Newberry, White Canvas Group
UNDERSTANDING
HOW EXTREMISTS
USE VIDEO
16.20 SUMMARY DISCUSSION SESSION
Discussion To Revolve Around Key Questions,
Including:
EE
Has social media replaced traditional information
distribution mediums as the primary focus of
information operations and psychological
operations? If not, can you foresee a time when this
will happen?
EE
Do messages need to be tailored differently to
resonate through social media? Does the technology
used to view the message also have an impact on
the messages’ effect?
EE
Does the utilisation of social media and technology
provide any additional difficulties for measuring
effect?
17:00 CHAIRMAN’S CLOSING REMARKS AND END OF DAY ONE
17:30 DRINKS RECEPTION
SPONSORED BY LEONIE
“The Conference was outstanding! Most of the topics were
relevant to my job and the speakers were world class. The
combination of speakers and the ability to meet and “network”
with our international partners allowed me to gain months
worth of knowledge and experience in just 4 days.”
Don’t forget to sign up for the workshops when
registering for the conference!
– Scott Wetzel, USAF
Register now @ www.informationoperationsevent.com

www.informationoperationsevent.com
CONFERENCE AGENDA DAY TWO – 28th June 2012
08.30 COFFEE & REGISTRATION
09.00 Chairman’s recap
How can we create a cohesive, overarching
strategic narrative that can be used to
derive positive “stories” for multiple
audiences without contradicting itself?
09.10 UPDATING THE OUTREACH AND INFLUENCE
STRATEGY FOR ISAF: DEVELOPING A NARRATIVE
BASED COMMUNICATION STRATEGY
EE
The need for, and form of, a core narrative
EE
Using the narrative to shape ISAF’s new
communication strategy
EE
Implementation and management of the ISAF
communication strategy - particularly harmonising
all communication means
EE
Challenges identified and lessons learned
Brigadier Mark Milligan, Director of Outreach and
Influence, HQ ISAF
Brigadier Iain Harrison, Formerly Chief
of Joint Fires and Influence Branch,
NATO ARRC
09.40 Delivering communications
objectives and desired effects -
easier to say than to do
EE
Afghanistan Regional Command South West
(RC(SW)) Information Campaign Mar 2011 - Mar 2012
EE
Enemy Information Operations and an ‘offensive’
approach to IO
EE
Some of the tools available and how they can/should
be used
EE
How did we do, and how could we have done it better?
Lieutenant Colonel Kevin Stratford-Wright, IO Officer,
TIO, UK MoD
10.10 COFFEE & NETWORKING
STRATEGIC AND
TACTICAL LEVEL
IO UPDATES FROM
AFGHANISTAN
10.40 USING LOCAL NARRATIVE, NOT COUNTERING IT
EE
The role of narrative in social dynamics, decisionmaking
and human influence
EE
The need for non-linear approaches to complex
situations such as CT and COIN
EE
Identifying dominant narratives and the alternative
emergent narratives that may shift audience perceptions
EE
Avoiding the risks inherent in direct counter- messaging
EE
New narrative-informed decision-making to reveal
opportunities for effective interventions
Tony Quinlan, Chief Storyteller,
NARRATE
IMPORTANCE
OF REINFORCING
LOCAL NARRATIVE,
NOT FIGHTING IT
11.10 UNDERSTANDING WHAT POLITICS
CAN BRING TO MILITARY INFORMATION
OPERATIONS: HOW TO APPEAL TO MULTIPLE
AUDIENCES WITH A SINGLE, UNIFYING MESSAGE
EE
Knowing your targets and understanding how to
change or reinforce the way they think or behave
EE
Understanding why they think the way they do not
just what they think
EE
Measuring, monitoring and adjusting the impact of
your message
Lynton Crosby, Co-Founder CTF Partners political and
campaign consultant and Director,
Boris Johnson London Mayoral Campaign
11.40 SUMMARY DISCUSSION SESSION
Discussion To Revolve Around Key Questions,
Including:
EE
Given the unique nature of the Afghan “audience”,
how much can be learnt from communication
operations in Afghanistan and applied to future
areas of operation? What would be the key take
away’s from this theatre?
EE
Is the notion of a universal strategic narrative,
applicable to all segments of society, unobtainable?
If not, what have been the limiting factors in
achieving such a narrative to date?
EE
How can we best ensure the strategic level narrative
is effectively distilled across all levels of operations?
EE
Does the level of cooperation between those
working on kinetic and non-kinetic operations need
to be improved?
12.20 Networking Lunch
What role should Information Operations
play in contingency planning and conflict
prevention?
13.30 USING INFORMATION OPERATIONS TO PREVENT
CONFLICT: PREMPTIVE LOCAL COMMUNICATIONS
CAMPAIGNS
US STATE
DEPARTMENT
PRE-EMPTIVELY
COUNTERING
RADICALISATION
EE
Understanding the Centre’s role in countering
terrorism: Providing direction to MISO and embassy
teams throughout the world
EE
Methods for utilising information operations to
identify individuals at risk of radicalisation and
effectively target messages towards these
individuals
EE
Providing persistent local messaging to prevent
conflict from arising and assist in contingency
planning
Ambassador Alberto Fernandez, Director, Centre for
Strategic Counter-terrorism Communication, US
Undersecretary of State *Pending final confirmation *
14.00 Countering extremism in the pacific region:
Engaging with local communities and
creating exercises to train regional IO
PRACTITIONS
EE
OEF-Philippines -- IO coordination/de-confliction
and MISO training and support of the AFP (Armed
Forces of the Philippines)
EE
Military Support to Public Diplomacy (MSPD)-
Thailand -- MISO support in Thailand’s efforts in the
southern regions
EE
Military Information Support Teams (MIST) in
the PACOM AOR, a quick view of the many MIST in
PACOM and some of their efforts in support of the
U.S. Embassy, Military Groups, and Country teams
EE
The many exercises we (USARPAC) are involved
in, some of the strategic messages and its country
specific, regional, and global impacts
Master Sergeant Samuel Colon-Escobar, Senior MISO
NCO, USARPAC G7, US Army
CONTINUED OVERLEAF
phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk

www.informationoperationsevent.com
CONFERENCE AGENDA DAY TWO – 28th June 2012 – CONTINUED
14.30 COFFEE & NETWORKING / FEEDBACK FROM
WORKSHOP C SOCIAL MEDIA EXERCISE
15.00 COORDINATing INFORMATION OPERATION EFFORTS
BETWEEN THE EUROPEAN UNION AND AFRICAN
UNION: ENSURING EVERYONE IS WORKING FROM
THE SAME PLAYBOOK
EE
Facilitating multinational campaign planning:
COORDINATING IO Understanding what each actor is trying to achieve
EFFORTS BETWEEN
MULTIPLE NATIONS through IO and bridging the cultural divide
EE
Utilising strategic communications for conflict
prevention with the African Union
EE
Examples of successful campaigns and the lessons
extracted from these operations
Colonel Sandy Wade, Military Advisor, European Union
Delegation to the African Union
15.30 Information Operations in the Littorals:
Integrating across the spectrum from
Effective Engagement to Crisis Response
EE
Maturing the role of IO within the Navy-Marine
Corps team: Engaging with new and established
partners as we re-focus on the Maritime Domain.
EE
Responsive IO requires both virtual and resident
capabilities to comprehend the regional
complexities within a crisis environment
EE
Message, Messenger, and Medium: Identifying
the Socio-Cultural dimensions within Littorals and
discerning the human characteristics inherent in
this troika.
EE
Understanding the Interagency’s decisive and
persistent role in Littoral Crisis Response.
Colonel Christopher Naler, Commanding Officer,
Marine Corps Information Operations Command,
USMC
16.00 SUMMARY DISCUSSION SESSION
Discussion To Revolve Around Key Questions,
Including:
EE
Given the fluid nature of perceptions and the many
factors influencing them, is there value in creating
contingency plans that include information
operations when the latter need to be created with
the most current information possible?
EE
Should communications and information
operations be standardised in some way to facilitate
multinational operations, or would this risk
imposing an unnecessary rigid framework that
would hinder efforts?
EE
Can pre-emptive information operations be
conducted by embassy teams alone, or is local
buy-in vital for success? If so, what form of buy-in is
needed?
16.40 ChairMAN’s ClosING REMARKS and End of MAIN
conference
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– MARTIJN van der Meijs, Joint Warfare Centre,
Stavenger, NATO
For your booking enquiries email defence@iqpc.co.uk

www.informationoperationsevent.com
PRE CONFERENCE WORKSHOPS – 26th June 2012
Don’t forget
to sign up for the
workshops when
registering for
the conference!
At this year’s Information Operations Global event our pre-conference workshops have been specifically tailored to
address the themes of our conference, providing participants with a detailed insight into the key aspects of each topic
before the main two day event. Being hosted by experts in their field, these workshops provide an ideal opportunity
to not only learn from SME’s but also to contribute to the discussion and have your questions answered in a highly
interactive forum.
Delegates will also have the opportunity to put everything that they have learned into action courtesy of our post-conference
exercise day. Using the Gaza peace flotilla as the basis for the scenario, participants will split into teams and attempt
to create an IO campaign that to achieve the objective of their assigned nation. It is a fantastic opportunity to solidify the
learning outcomes over the previous 3 days and gain a thorough understanding of how the theory can be put into practice.
Workshop A, 09:00-11:30
Understanding Strategic Communications and Creating Cohesive Narratives
Led By: Lieutenant Colonel Paul Tilley, Strategic Communications, UK MoD
This workshop will provide participants with a detailed understanding of the complexities involved with creating and disseminating a
cohesive strategic narrative for use at all levels of the command chain. Drawing from experiences in Iraq, Afghanistan and Africa, the
workshop will address the difficulties in creating a narrative capable of altering attitudes and explore whether this alteration is truly
necessary to bring about behavioural change.
Participants will consider and discuss common perceptions of how strategic communications should be conducted, contrasting
their personal experiences – be they military or civilian – with others to gain a greater understanding of the factors limiting the success
of IO efforts.
Workshop B, 12:00-14:30
Developing information operations for Contingency Planning and Conflict Prevention
Led By: Lieutenant Colonel Ulrich Janssen, IO Course Director, NATO School
How well we do in Military Information Operations is highly depending on the quality of information we have to anticipate the behaviour
of approved audiences. That requires reliable information in time on options to, and the likelihood of, changing behaviour.
Therefore the early analysis of audiences in a potential crisis area is key to success should a military engagement become necessary.
The better we know in advance why people do what they do, and what relationships different actors have to other elements that
determine the status, behaviour and dynamics of a system, the more effective Info Ops can be.
A challenging global engagement space on one hand side, and the opportunities given by a revolution in technology and enhanced
connectivity on the other side enable access to, and analysis of, information from a broad variety of sources around the globe and
within near real time. In order to improve understanding of systemic relations in a complex world research is required and a lot of
data need to be collected, structured, analyzed, and assessed. The earlier we begin the better we will succeed. Don’t waste time
anymore, get started now!
This workshop will discuss requirements, opportunities, challenges, and maybe risks of the military staff function called Information
Operations in gaining situational awareness and improving knowledge on potential crisis areas in support of contingency planning
and conflict prevention.
Workshop C, 15:00-17:30
WORKING EXERCISE – Using Social Media to Move Your Audience
Led By: Chris Dufour, Chief Digital Officer of Formidable IdeaWorks
Location-based services offer a new and exciting opportunity for IO professionals to influence audiences directly on the ground. This
workshop will describe how one such service - Foursquare - can work for IO pros by immersing participants in a virtual-to-physical
hunt through downtown London.
Participants will download the Fousquare app to their smartphones and be given a quick tutorial on how the service works. Once
completed, participants will receive a mission briefing: A protest is scheduled to happen somewhere in London near the conference
location. Participants must find the location to the protest by checking into multiple venues and following clues left by the protest’s
organizers in Foursquare’s tips system.
Workshop participants will split into teams to accomplish this goal and undertake the hunt to find the protest during the entire
length of the conference. At the conclusion of the conference’s last day, team scores will be presented during the final coffee & networking
break along with comments and a discussion of what everyone has learned during the exercise. By immersing themselves
in Foursquare’s mechanics, participants will learn how the system can be employed for location-based influence of crowds around
events in a certain time and space.
Register now @ www.informationoperationsevent.com

www.informationoperationsevent.com
POST CONFERENCE Exercise Day – 29th June 2012
Workshop D: Post-conference Exercise day, 0900-1700
The Turkish flotilla as a strategic communication challenge: What role could IO have
played in mitigating the fallout from this crisis?
Designed by: Lt Col Saar Raveh (Res), IDF reserve, Owner, Mikud Consulting Group, Dr. Barak Ben-Tzur (Res), IDF
Don’t forget
to sign up for the
workshops when
registering for
the conference!
The Turkish flotilla consisted of six humanitarian ships, organized by the Turkish movement I.H.H in order to break
the siege on Gaza strip. The flotilla was supported by Turkish government who warned Israel not to confront the ships
during their voyage to Gaza. The impact of the military take over of the Flotilla was bad for all sides involved and the
consequences of the incident can still be felt in the relationship between Israel and Turkey.
This two-phase exercise will use this unique scenario as context to assess whether a better strategic communications
campaign could have helped to prevent conflict, mitigate the negative impact of the event, and whether strategic communications
can function at all in such a lose-lose situation.
Delegates will leave the workshop having put into practice everything they have learnt over the previous 3 days, consolidating
take away’s with practical, hands on implementation and the resulting feedback.
The day will take the following format:
Phase One
08:30-09:00 Looking at the structure of hybrid
organisations – characteristics, threats and
modus operant
09:30-10:00 The arena – What are the main trends and
who are the players willing to act in order to
achieve their strategic goals
10:00-11:30 We will divide the participants into several
groups : (Israel, Palestine, N.G.O’S,, Turkey,
Egypt) and every group will have to build a
strategic communication campaign in order
to achieve the national goals that the group
has been provided with
11:30-13:00 Each team will have 10-15 minutes to
present their campaign to the group. These
will then be discussed between participants,
with the aim of understanding alternative
view points and strategies for organising IO
campaigns
Phase Two
13:45- 14:15 Examining the Turkish Flotilla – What has
happened and what went wrong
14:15- 15:30 Break into four groups (Israel, Egypt. Turkey
and Palestine) to assess how we can we
control the communication arena in order to
deliver our narrative after the event has
taken place
15:30-16:30 Feedback information to the group and
discuss the results
16:30-17:00 Assess what lessons and take always can be
drawn from the incident and the exercise as
a whole
13:00-13:45 Break for lunch
Information Operations Global
Download Centre
The Information Operations Global website provides regularly
updated podcasts, speaker interviews and articles coordinated
with the Information Operations series. These free resources
enable you to start the learning process before, during and after
the conference – here’s a sample:
Brigadier General Ed J. Burley discusses his command of all
PSYOPS in Iraq last year, and his current work with CIMIC. From
the upswing of priority for IO in modern military engagements to
the efforts to reach out to local populations, he sums it all up: “If
we can use IO instead of bombs, how much better is that...It’s a
win-win situation for everyone.”
phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk

www.informationoperationsevent.com
Sponsors & Media Partners
SPONSORS
CONFERENCE PARTNER
SESSION SPONSOR
Leonie is a woman-owned strategic communication company specializing in reaching
target audiences in challenging locations through global media solutions designed to
achieve our client’s desired effects. Our ability to achieve success is directly related
to our region-specific research and planning capabilities, our worldwide media
production and distribution channels, our diverse digital media and creative services,
and our proven cultural advisory capabilities. www.leoindus.com
Established in 2004, Albany has led the way in providing full-spectrum
communications services in parts of the world others simply cannot reach. We
have established a formidable reputation for getting the job done using highly
sophisticated, effective and creative strategies in some of the most difficult,
demanding and dangerous places on the planet.
Among us we have seven decades of experience in strategic communications and
media regulation and development in countries including Iraq, Somalia, Sudan,
Lebanon, Jordan, Bosnia and Kosovo. Networks are at the heart of what we do,
wherever we work, from grass-roots outreach and influence in the heart of an
insurgency to high-level public diplomacy in the corridors of international power. At
a time when SMART communications matter more than ever, we help our clients
navigate successfully through exceptionally challenging situations and achieve their
ultimate objectives www.albanyassociates.com
Sponsorship Opportunities
Thought Leadership: With an expected
audience of senior military customers
and decision makers from across the
globe, Defence IQ events enable you to
build your reputation as a market leader
in your chosen domain through speaking
sessions and subject specific conference
streams, workshops and focus days
Branding: We bring together buyers
and suppliers in a tailored location with
unbeatable facilities for on-site branding
and exposure. Furthermore, our dedicated
marketing team can help you achieve
your promotional aims in the months
leading up to the conference with dedicated
mailings to cover 50,000 contacts
through brochure drops, extensive e-mail
campaigns and tailored web coverage
Featured Networking Events: Focused
and high level, our events will provide you
with the perfect environment to initiate
new business relationships and achieve
face-to-face contact that overcrowded
tradeshows cannot deliver.
Sponsorship opportunities range from
exhibition stands to sponsored lunches,
cocktail receptions, gala dinners and a
host of informal social networking events.
If you would like to sponsor or exhibit at the event call: +44 (0) 207 368 9857 or email: sponsor@iqpc.co.uk.
Alternatively visit www.informationoperationsevent.com
MEDIA PARTNERS
Countries represented at the 2011 event: Attendee job function:
canada
united states
norway
holland
sweden
uk
denmark
belgium
germany
south africa
Australia
singapore
y Analyst/Advisor/ 11%
Consultant
y Attaché/Liaison Officer 2%
/Other Military Title
y Operational Commander/ 11%
Project Head
y Director 15%
y Assistant Head/Deputy 3%
Director
y Information Operations/ 27%
Strategic Communications
Officer/Director
y Media & Communications 4%
Professional
y Professor/Researcher/ 6%
Scientist
y Programme Manager 8%
y Staff Officer 13%
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VENUE & ACCOMMODATION
Charing Cross Hotel, The Strand, Charing Cross,
London WC2N 5HX, Tel: +44 (0)871 376 9012
Web: www.guoman.com/Charing-Cross
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concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335)
quoting Special Reference Code M5452. He will be happy to help
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Digital Conference On CD-ROM
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Recent digital conferences available £599+VAT each
Cyber Warfare
Cyber Security
Electronic Warfare
Information Operations 2011
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