Presents

New for 2012!

Dedicated summary discussion sessions

See inside cover for more details

Register & pay by 4th May

2012 to save up to £800!

Delivering Effects Through Influence Activity

Location

Charing Cross Hotel, London

Pre-Conference Workshops

26th June 2012

MAIN CONFERENCE

27th-28th June, 2012

Post-Conference Exercise Day

29th June 2012

Top reasons to attend Information

Operations Global:

v Gain a holistic view of the latest issues facing the

information operations community, with

four individual themes structured to provide

briefings on strategic, tactical and nonmilitary

approaches to communication and

influence campaigns

v Examine how social media influenced the events

of the Arab Spring and how your command could

be better utilising this medium for greater

reach and audience understanding

v Assess what role information operations should

play in contingency planning and how such

communications can be used in conjunction with

local outreach teams to prevent conflict

v Take full advantage of the best attended, most

influential IO event in the world with new

dedicated summary discussion sessions and

extended networking breaks

“Easily the best IO conference, period”

– William Ettinger, 1st IO Command, US Army

“This conference is always valuable as it is

a unique forum in which to learn how IO is

doing and where we are heading.”

– Major Simon Cote, Deputy Director, PsyOps, Canadian Forces

Featured International Speakers Include:

Conference Chair: Simon Bergman, Director, M&C Saatchi

World Services

Air Commodore Ian Wood, Head of Targeting and Information

Operations, UK MoD [Pending final UK MoD Approval]

Brigadier Iain Harrison, Former Chief of Joint Fires and

Influence Branch, NATO ARRC

Brigadier Mark Milligan, Director Influence and Outreach, HQ ISAF

Colonel Richard Samuels, Deputy Commander, SOCAFRICA

Colonel Christopher Naler, Commanding Officer, Marine Corps

Information Operations Command, USMC

Colonel Sandy Wade, Military Advisor, European Union

Delegation to the African Union

Lieutenant Colonel Kevin Stratford-Wright, IO Officer, TIO, UK MoD

Master Sergeant Samuel Colon-Escobar, USRPAC G7, US Army

Sergeant First Class Chris Heidger, EUCOM, US ARMY

Bill Balkovetz, Media Advisor, Leonie Industries

Jeff Brown, Program Manager/Senior ORSA, Leonie Industries

Simon Haselock, Co-founder and Director, Albany Associates

Giulia Aubry, Social Media Project Manager and Strategist for

Italian Governmental Institutions, Cultural Intelligence trainer

for Italian MoD, Independent Researcher

Chris Dufour, Chief Digital Officer of Formidable IdeaWorks

Lynton Crosby, Director, Boris Johnson London Mayoral

Campaign

Tony Quinlan, Chief Storyteller, NARRATE

John Iadonisi and Tim Newberry, White Canvas Group

Workshop A, 09:00-11:30

Understanding Strategic

Communications and

Creating Cohesive

Narratives

Led By: Lieutenant Colonel

Paul Tilley, Strategic

Communications, UK MoD

Conference Partner

Pre-Conference WorkshopS | 26th June 2012

Workshop B, 12:00-14:30

Developing Information

Operations for Contingency

Planning and Conflict

Prevention

Led By: Lieutenant Colonel

Ulrich Janssen, IO Course

Director, NATO School

Workshop C, 15:00-17:30

WORKING EXERCISE -

Utilising currently available

social media tools to expand

understanding of audiences

and coordinate people traffic

Led By: Chris Dufour,

Chief Digital Officer of

Formidable IdeaWorks

SESSION SPONSOR

Post Conference

Exercise Day

29th June 2012

The Turkish flotilla as a

strategic communication

challenge: What role could

IO have played in mitigating

the fallout from this crisis?

Designed by: Lt Col Saar

Raveh, IDF Reserve, Owner

Mikud Consulting Group

www.informationoperationsevent.com

---

Location

Charing Cross Hotel, London

Pre-Conference Workshops

26th June 2012

MAIN CONFERENCE

27th-28th June, 2012

Post Conference Exercise Day

29th June 2012

Dear Colleague,

A very warm greeting to the Strategic Communications, Information Operations and wider community; I trust you

have all been working hard and having success. It has been an interesting and challenging year with much change

and development in relation to our disciplines and I know we all have a lot to share. I would like to welcome you to the

Information Operations Global conference we are planning for London in June.

This year, we have extended the scope of our conference beyond Europe and I am looking forward to introducing an agenda

that is far broader than previous years in relation to our line of business.

We have an exciting and extensive scope of topics & areas that we want to cover and I would like us all to consider the

following issues and questions during the event, as I think they are significant in terms of what policy makers are spending

time thinking about. More importantly however, they are also where the practitioners are currently engaged, and I hope we

can all learn something from them.

I would like us to consider what role the Information Operations community should play in combatting the influence

of violent extremist ideology and what can be done to mitigate radical and non-peaceful narratives. This is particularly

important in relation to the changing landscape of this threat with regards to organisations like Al Qaeda, Al Shabab and

other emerging threats.

I would also like us as a community to consider how the continued growth of social media and developments in technology

are influencing Information Operations and how can these capabilities best be utilised to support greater reach and

understanding of audiences. I intend to run an experiment at this year’s event with some cutting edge Social Media

technology and I hope you can all take part, I know it will be of great value.

Much has been discussed about “getting the message out”, but I would like us to consider how and if we should be

attempting to create an overarching strategic narrative that can be used to derive multiple, non-contradictory “stories” for

a variety of audiences, and whether this premise has value in relation to current and emerging requirements. This is a lot

to consider, but a question and premise that needs to be tested and answered.

And finally, it will have considerable value for us all to spend some time thinking about what role Strategic Communications,

Information Operations and Psychological Operations should contribute to contingency planning and conflict prevention.

This emerging area is something that is causing a lot of us deep thought, particularly in light of the Arab Spring and

enduring conflicts across the world.

I look forward to meeting you in London.

Simon Bergman

Conference Chairman

Director, M&C Saatchi Worldwide

PS: Save up to £800 if you

register and pay by 04/05/12

Thematic structure and dedicated summary discussion sessions

Information Operations Global seeks to provide the

world’s leading forum for influence professionals to

discuss their experiences and facilitate information

exchange. Consequently, we are excited to introduce

a new format for the event, focusing on four specific

themes. These are:

1. What role should the Information Operations

community play in combating the influence of

extremist groups and how can progress in this arena

best be monitored?

2. How has the growth of social media and technology

influenced Information Operations and how can this

development best be utilised to support greater reach

and understanding of audiences?

3. How can we create a cohesive, overarching strategic

narrative that can be used to derive positive “stories”

for multiple audiences without contradicting itself?

4. What role should Information Operations play in

contingency planning and conflict prevention?

Online Communities:

Each of these themes will feature presentations from

military and non-military subject matter experts,

providing a fantastic opportunity for the crosspollination

of ideas between sectors. This will be

reinforced by the introduction of dedicated discussion

sessions at the end of each theme, which will help to

summarise the learning outcomes.

Within these sessions each table at the event will be asked

to construct answers to a number of questions, based on

information gleamed from the previous presentations and

individual experiences. Each table will then briefly explain

their answers to the other delegates, also stating who is

represented at their table (i.e. military / industry and their

home nation).

The end result will be to not only facilitate great

discussion, but also to gain an understanding of how

different nations and sectors view the challenges facing

the IO community.

@defenceiq #Infoops Information Operations Global Defence IQ

http://defencesummits.wordpress.com

For your booking enquiries contact us on +44 (0)20 7368 9737

---

www.informationoperationsevent.com

CONFERENCE AGENDA DAY ONE – 27th June 2012

08.30 COFFEE & REGISTRATION

09.00 Chairman’s Opening Remarks

09.10 OPENING KEYNOTE ADDRESS

THE FUTURE OF INFORMATION OPERATIONS WITHIN

THE ARMED FORCES: STRATEGIC COMMUNICATIONS

AS ONE PART OF A UNIFIED APPROACH TO MILITARY

OPERATIONS

HOME

NATION

KEYNOTE

EE

Assessing the role the IO community plays in

combating the influence of radical Islam and other

extremist groups

EE

Broader issues surrounding IO in the Armed Forces:

Continuity, unity of effort, and outlook

EE

Achieving national desired outcomes through

full spectrum targeting including integration of

Information Operations, STRATCOMs and nonkinetic

effects as part of our influence tool set

Air Commodore Ian Wood, Head, Targeting and

Information Operations, UK MoD [Pending final UK MoD

Approval]

What role should the information operations

community play in combatting the influence

of extremist groups and how can progress in

this arena best be monitored?

09.30 COUNTERING EXTREMIST INFLUENCE IN AFRICA:

REGIONAL CHALLENGES, DEVELOPMENTS IN TARGET

AUDIENCE ANALYSIS AND MEASUREMENT OF EFFECT

SOCOM’S

EXPERIENCES

IN AFRICA

EE

Understanding the role information operations plays

in fulfilling Special Operations Command’s mission

in Africa

EE

Regional challenges and the nature of extremist

groups operating in Africa – both at a national and

multinational level

EE

Models, frameworks and methodologies currently

utilised to carry out target analysis and measure

effectiveness

EE

Lessons learned from the Arab Spring and

opportunities to further develop IO expertise

Colonel Richard Samuels, Deputy Commander, Special

Operations Command Africa, US Army

10.00 SOMALIA: THE COMPREHENSIVE COMMUNICATIONS

MODEL

EE

Looking to the future of counter-insurgency

operations we can see a trend towards small

military footprints, surgical long-range strikes and

an increasing reliance upon elements of soft power.

EE

During a time of financial constraints and as

informational power has been demonstrated in

the Middle East, foreign policy should increasingly

rely on information strategies, as opposed to hard

power, to achieve policy objectives - To achieve this,

communication capabilities will also have to be

Smart, will have to be Comprehensive.

EE

Models allowing comprehensive communications

must be encouraged: examining the AU/UN IST case

study in Somalia – a comprehensive

communications model (multi-spectral, multilayered,

independent, top-down/bottom-up, holistic,

short-long term, local-global) and its advantages in

terms of rapid response, flexibility and cost.

Simon Haselock, Co-founder and Director,

Albany Associates

10.30 COFFEE & NETWORKING

11.00 The latest thinking in effects based

communications from the commercial and

public sectors: how it can help combat radical

Islam and deliver a step change in Information

Operations

EE

Audience insight and communications strategies:

latest tools, techniques and processes to achieve

breakthrough ideas and better plan for effectiveness

EE

Media targeting and messaging: recent trends in

user adoption & platform development and how they

will impact on our target audience over the next 3-5

years

EE

Creative execution and product innovation:

using brilliant creativity to accelerate change and

significantly improve return on investment

Nick Leason, Subject Matter Expert,

M&C Saatchi World Services

11.30 Enhance Information Operations Metrics

by leveraging analytics techniques and

visualization in combat and social media

environments

EE

Operational Unit Support (Tools and Techniques)

EE

Geospatial analytics to support intelligence analysis

and the provision of Operational Visualization

EE

Effects assessments of planned operations and

products, with detailed analysis of medial

consumption polling for extremely hard to reach

audiences

EE

Social Network/Media Analytics (Tools and

Techniques)

EE

Detect, classify, measure and track

EE

Persuasion and influence, along with countering

adversarial messaging

EE

Measure effects of persuasion campaigns

EE

Situational awareness and Course of Action

Bill Balkovetz, Media Advisor, Leonie Industries

Jeff Brown, Program Manager/Senior ORSA,

Leonie Industries

12.00 SUMMARY DISCUSSION SESSION

Discussion To Revolve Around Key Questions,

Including:

EE

Does countering radicalisation still provide the

core remit of information operations? What other

challenges exist (and are likely to evolve) over the

next decade?

EE

To what extent can non-military frameworks be

applied to military information operations? What

limiting factors exist in trying to transfer these

models?

EE

To what extent should local security forces be

utilised as the face of disseminated

communications? How can we mitigate the risk that

such forces are not seen as “puppets”?

12.40 Networking Lunch

CONTINUED OVERLEAF

For your booking enquiries email defence@iqpc.co.uk

---

www.informationoperationsevent.com

CONFERENCE AGENDA DAY ONE – 27th June 2012 – CONTINUED

How has the growth of social media and

technology influenced Information

Operations and how can this development

best be utilised to support greater reach and

understanding of audiences?

13.50 AFTER THE DUST HAS SETTLED: HOW MUCH WAS

THE ARAB SPRING REALLY INFLUENCED AND

FACILITATED BY SOCIAL MEDIA AND TECHNOLOGY?

SOCIAL MEDIA

IN THE LIBYAN

REVOLUTION

EE

Examining Libya as a specific case study regarding

the role of social media in the Arab Spring: Insight

from field research with young Libyan

communication practitioners

EE

The Domino Effect: How the images of the

revolutions in Maghreb had an impact on Libya

Revolution.

EE

The perception of Tunisian revolution in Tripolitania

and of Egyptian revolution in Cirenaica.

EE

Government censorship of social media: The

construction of a myth and the importance of other

form of social media - from graffiti to video sharing

on cell phones.

EE

What social media says about our audience: The use

of the narrative in social media; Propaganda in

social media and the importance of social media

reliability

EE

Hypothesis on future development: the cell phone

as the key for communication sharing in Africa and

Middle East. After the Web 2.0: what’s next?

Giulia Aubry, Social Media Project Manager and

Strategist for Italian Governmental Institutions,

Cultural Intelligence Trainer for Italian MoD,

Independent Researcher

14.20 Changing Behavior Over Time: Lessons

Learned from SETimes’ Facebook Efforts

EE

We currently lack examples of social media being

used as an influence platform from an IO

perspective. This brief intends to help fill this void.

EE

A background of SETimes and the associated

Facebook efforts that ran parallel with this

EE

Measures of performance/effectiveness highlighting

the validity of social media as an influence and crisis

communication platform

EE

What lessons have been learned from both a legal

and best practice perspective?

SFC Chris Heidger, 4th Military Information Support

Operations Command (MISOC), US ARMY

14.50 Coffee and Networking

15.20 What’s Next for IO in the Digital Realm:

UNLOCKING UNTAPPED POTENTIAL IN THE HERE

AND NOW

EE

Reviewing emerging technology and business

practice trends in digital media.

EE

Discussion of a range of topics, including

gamification, social business, location-based

services, experiential marketing, online listening,

and netnography.

EE

Emerging big thinking from digital luminaries and

events like South by Southwest.

EE

Explaining why IO professionals should pay attention

to these emerging trends and how they could

possibly fit into IO campaigns of the future.

EE

Chris Dufour, Chief Digital Officer of Formidable

IdeaWorks

15.50 Digital terrain teams and why video social

media matters the most

EE

It’s in the data — are we on a path towards Digital

Ubiquity?

EE

YouTube matters – not just a social media site – it’s

a search engine

EE

Case studies demonstrating recruitment, funding,

radicalization, and propaganda methods

EE

Navigating the data deluge - proposed strategies

and operations to affect this space – you can’t delete

36hrs per minute of uploaded content

Jon Iadonisi and Tim Newberry, White Canvas Group

UNDERSTANDING

HOW EXTREMISTS

USE VIDEO

16.20 SUMMARY DISCUSSION SESSION

Discussion To Revolve Around Key Questions,

Including:

EE

Has social media replaced traditional information

distribution mediums as the primary focus of

information operations and psychological

operations? If not, can you foresee a time when this

will happen?

EE

Do messages need to be tailored differently to

resonate through social media? Does the technology

used to view the message also have an impact on

the messages’ effect?

EE

Does the utilisation of social media and technology

provide any additional difficulties for measuring

effect?

17:00 CHAIRMAN’S CLOSING REMARKS AND END OF DAY ONE

17:30 DRINKS RECEPTION

SPONSORED BY LEONIE

“The Conference was outstanding! Most of the topics were

relevant to my job and the speakers were world class. The

combination of speakers and the ability to meet and “network”

with our international partners allowed me to gain months

worth of knowledge and experience in just 4 days.”

Don’t forget to sign up for the workshops when

registering for the conference!

– Scott Wetzel, USAF

Register now @ www.informationoperationsevent.com

---

www.informationoperationsevent.com

CONFERENCE AGENDA DAY TWO – 28th June 2012

08.30 COFFEE & REGISTRATION

09.00 Chairman’s recap

How can we create a cohesive, overarching

strategic narrative that can be used to

derive positive “stories” for multiple

audiences without contradicting itself?

09.10 UPDATING THE OUTREACH AND INFLUENCE

STRATEGY FOR ISAF: DEVELOPING A NARRATIVE

BASED COMMUNICATION STRATEGY

EE

The need for, and form of, a core narrative

EE

Using the narrative to shape ISAF’s new

communication strategy

EE

Implementation and management of the ISAF

communication strategy - particularly harmonising

all communication means

EE

Challenges identified and lessons learned

Brigadier Mark Milligan, Director of Outreach and

Influence, HQ ISAF

Brigadier Iain Harrison, Formerly Chief

of Joint Fires and Influence Branch,

NATO ARRC

09.40 Delivering communications

objectives and desired effects -

easier to say than to do

EE

Afghanistan Regional Command South West

(RC(SW)) Information Campaign Mar 2011 - Mar 2012

EE

Enemy Information Operations and an ‘offensive’

approach to IO

EE

Some of the tools available and how they can/should

be used

EE

How did we do, and how could we have done it better?

Lieutenant Colonel Kevin Stratford-Wright, IO Officer,

TIO, UK MoD

10.10 COFFEE & NETWORKING

STRATEGIC AND

TACTICAL LEVEL

IO UPDATES FROM

AFGHANISTAN

10.40 USING LOCAL NARRATIVE, NOT COUNTERING IT

EE

The role of narrative in social dynamics, decisionmaking

and human influence

EE

The need for non-linear approaches to complex

situations such as CT and COIN

EE

Identifying dominant narratives and the alternative

emergent narratives that may shift audience perceptions

EE

Avoiding the risks inherent in direct counter- messaging

EE

New narrative-informed decision-making to reveal

opportunities for effective interventions

Tony Quinlan, Chief Storyteller,

NARRATE

IMPORTANCE

OF REINFORCING

LOCAL NARRATIVE,

NOT FIGHTING IT

11.10 UNDERSTANDING WHAT POLITICS

CAN BRING TO MILITARY INFORMATION

OPERATIONS: HOW TO APPEAL TO MULTIPLE

AUDIENCES WITH A SINGLE, UNIFYING MESSAGE

EE

Knowing your targets and understanding how to

change or reinforce the way they think or behave

EE

Understanding why they think the way they do not

just what they think

EE

Measuring, monitoring and adjusting the impact of

your message

Lynton Crosby, Co-Founder CTF Partners political and

campaign consultant and Director,

Boris Johnson London Mayoral Campaign

11.40 SUMMARY DISCUSSION SESSION

Discussion To Revolve Around Key Questions,

Including:

EE

Given the unique nature of the Afghan “audience”,

how much can be learnt from communication

operations in Afghanistan and applied to future

areas of operation? What would be the key take

away’s from this theatre?

EE

Is the notion of a universal strategic narrative,

applicable to all segments of society, unobtainable?

If not, what have been the limiting factors in

achieving such a narrative to date?

EE

How can we best ensure the strategic level narrative

is effectively distilled across all levels of operations?

EE

Does the level of cooperation between those

working on kinetic and non-kinetic operations need

to be improved?

12.20 Networking Lunch

What role should Information Operations

play in contingency planning and conflict

prevention?

13.30 USING INFORMATION OPERATIONS TO PREVENT

CONFLICT: PREMPTIVE LOCAL COMMUNICATIONS

CAMPAIGNS

US STATE

DEPARTMENT

PRE-EMPTIVELY

COUNTERING

RADICALISATION

EE

Understanding the Centre’s role in countering

terrorism: Providing direction to MISO and embassy

teams throughout the world

EE

Methods for utilising information operations to

identify individuals at risk of radicalisation and

effectively target messages towards these

individuals

EE

Providing persistent local messaging to prevent

conflict from arising and assist in contingency

planning

Ambassador Alberto Fernandez, Director, Centre for

Strategic Counter-terrorism Communication, US

Undersecretary of State *Pending final confirmation *

14.00 Countering extremism in the pacific region:

Engaging with local communities and

creating exercises to train regional IO

PRACTITIONS

EE

OEF-Philippines -- IO coordination/de-confliction

and MISO training and support of the AFP (Armed

Forces of the Philippines)

EE

Military Support to Public Diplomacy (MSPD)-

Thailand -- MISO support in Thailand’s efforts in the

southern regions

EE

Military Information Support Teams (MIST) in

the PACOM AOR, a quick view of the many MIST in

PACOM and some of their efforts in support of the

U.S. Embassy, Military Groups, and Country teams

EE

The many exercises we (USARPAC) are involved

in, some of the strategic messages and its country

specific, regional, and global impacts

Master Sergeant Samuel Colon-Escobar, Senior MISO

NCO, USARPAC G7, US Army

CONTINUED OVERLEAF

phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk

---

www.informationoperationsevent.com

CONFERENCE AGENDA DAY TWO – 28th June 2012 – CONTINUED

14.30 COFFEE & NETWORKING / FEEDBACK FROM

WORKSHOP C SOCIAL MEDIA EXERCISE

15.00 COORDINATing INFORMATION OPERATION EFFORTS

BETWEEN THE EUROPEAN UNION AND AFRICAN

UNION: ENSURING EVERYONE IS WORKING FROM

THE SAME PLAYBOOK

EE

Facilitating multinational campaign planning:

COORDINATING IO Understanding what each actor is trying to achieve

EFFORTS BETWEEN

MULTIPLE NATIONS through IO and bridging the cultural divide

EE

Utilising strategic communications for conflict

prevention with the African Union

EE

Examples of successful campaigns and the lessons

extracted from these operations

Colonel Sandy Wade, Military Advisor, European Union

Delegation to the African Union

15.30 Information Operations in the Littorals:

Integrating across the spectrum from

Effective Engagement to Crisis Response

EE

Maturing the role of IO within the Navy-Marine

Corps team: Engaging with new and established

partners as we re-focus on the Maritime Domain.

EE

Responsive IO requires both virtual and resident

capabilities to comprehend the regional

complexities within a crisis environment

EE

Message, Messenger, and Medium: Identifying

the Socio-Cultural dimensions within Littorals and

discerning the human characteristics inherent in

this troika.

EE

Understanding the Interagency’s decisive and

persistent role in Littoral Crisis Response.

Colonel Christopher Naler, Commanding Officer,

Marine Corps Information Operations Command,

USMC

16.00 SUMMARY DISCUSSION SESSION

Discussion To Revolve Around Key Questions,

Including:

EE

Given the fluid nature of perceptions and the many

factors influencing them, is there value in creating

contingency plans that include information

operations when the latter need to be created with

the most current information possible?

EE

Should communications and information

operations be standardised in some way to facilitate

multinational operations, or would this risk

imposing an unnecessary rigid framework that

would hinder efforts?

EE

Can pre-emptive information operations be

conducted by embassy teams alone, or is local

buy-in vital for success? If so, what form of buy-in is

needed?

16.40 ChairMAN’s ClosING REMARKS and End of MAIN

conference

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interesting viewpoints”

– MARTIJN van der Meijs, Joint Warfare Centre,

Stavenger, NATO

For your booking enquiries email defence@iqpc.co.uk

---

www.informationoperationsevent.com

PRE CONFERENCE WORKSHOPS – 26th June 2012

Don’t forget

to sign up for the

workshops when

registering for

the conference!

At this year’s Information Operations Global event our pre-conference workshops have been specifically tailored to

address the themes of our conference, providing participants with a detailed insight into the key aspects of each topic

before the main two day event. Being hosted by experts in their field, these workshops provide an ideal opportunity

to not only learn from SME’s but also to contribute to the discussion and have your questions answered in a highly

interactive forum.

Delegates will also have the opportunity to put everything that they have learned into action courtesy of our post-conference

exercise day. Using the Gaza peace flotilla as the basis for the scenario, participants will split into teams and attempt

to create an IO campaign that to achieve the objective of their assigned nation. It is a fantastic opportunity to solidify the

learning outcomes over the previous 3 days and gain a thorough understanding of how the theory can be put into practice.

Workshop A, 09:00-11:30

Understanding Strategic Communications and Creating Cohesive Narratives

Led By: Lieutenant Colonel Paul Tilley, Strategic Communications, UK MoD

This workshop will provide participants with a detailed understanding of the complexities involved with creating and disseminating a

cohesive strategic narrative for use at all levels of the command chain. Drawing from experiences in Iraq, Afghanistan and Africa, the

workshop will address the difficulties in creating a narrative capable of altering attitudes and explore whether this alteration is truly

necessary to bring about behavioural change.

Participants will consider and discuss common perceptions of how strategic communications should be conducted, contrasting

their personal experiences – be they military or civilian – with others to gain a greater understanding of the factors limiting the success

of IO efforts.

Workshop B, 12:00-14:30

Developing information operations for Contingency Planning and Conflict Prevention

Led By: Lieutenant Colonel Ulrich Janssen, IO Course Director, NATO School

How well we do in Military Information Operations is highly depending on the quality of information we have to anticipate the behaviour

of approved audiences. That requires reliable information in time on options to, and the likelihood of, changing behaviour.

Therefore the early analysis of audiences in a potential crisis area is key to success should a military engagement become necessary.

The better we know in advance why people do what they do, and what relationships different actors have to other elements that

determine the status, behaviour and dynamics of a system, the more effective Info Ops can be.

A challenging global engagement space on one hand side, and the opportunities given by a revolution in technology and enhanced

connectivity on the other side enable access to, and analysis of, information from a broad variety of sources around the globe and

within near real time. In order to improve understanding of systemic relations in a complex world research is required and a lot of

data need to be collected, structured, analyzed, and assessed. The earlier we begin the better we will succeed. Don’t waste time

anymore, get started now!

This workshop will discuss requirements, opportunities, challenges, and maybe risks of the military staff function called Information

Operations in gaining situational awareness and improving knowledge on potential crisis areas in support of contingency planning

and conflict prevention.

Workshop C, 15:00-17:30

WORKING EXERCISE – Using Social Media to Move Your Audience

Led By: Chris Dufour, Chief Digital Officer of Formidable IdeaWorks

Location-based services offer a new and exciting opportunity for IO professionals to influence audiences directly on the ground. This

workshop will describe how one such service - Foursquare - can work for IO pros by immersing participants in a virtual-to-physical

hunt through downtown London.

Participants will download the Fousquare app to their smartphones and be given a quick tutorial on how the service works. Once

completed, participants will receive a mission briefing: A protest is scheduled to happen somewhere in London near the conference

location. Participants must find the location to the protest by checking into multiple venues and following clues left by the protest’s

organizers in Foursquare’s tips system.

Workshop participants will split into teams to accomplish this goal and undertake the hunt to find the protest during the entire

length of the conference. At the conclusion of the conference’s last day, team scores will be presented during the final coffee & networking

break along with comments and a discussion of what everyone has learned during the exercise. By immersing themselves

in Foursquare’s mechanics, participants will learn how the system can be employed for location-based influence of crowds around

events in a certain time and space.

Register now @ www.informationoperationsevent.com

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www.informationoperationsevent.com

POST CONFERENCE Exercise Day – 29th June 2012

Workshop D: Post-conference Exercise day, 0900-1700

The Turkish flotilla as a strategic communication challenge: What role could IO have

played in mitigating the fallout from this crisis?

Designed by: Lt Col Saar Raveh (Res), IDF reserve, Owner, Mikud Consulting Group, Dr. Barak Ben-Tzur (Res), IDF

Don’t forget

to sign up for the

workshops when

registering for

the conference!

The Turkish flotilla consisted of six humanitarian ships, organized by the Turkish movement I.H.H in order to break

the siege on Gaza strip. The flotilla was supported by Turkish government who warned Israel not to confront the ships

during their voyage to Gaza. The impact of the military take over of the Flotilla was bad for all sides involved and the

consequences of the incident can still be felt in the relationship between Israel and Turkey.

This two-phase exercise will use this unique scenario as context to assess whether a better strategic communications

campaign could have helped to prevent conflict, mitigate the negative impact of the event, and whether strategic communications

can function at all in such a lose-lose situation.

Delegates will leave the workshop having put into practice everything they have learnt over the previous 3 days, consolidating

take away’s with practical, hands on implementation and the resulting feedback.

The day will take the following format:

Phase One

08:30-09:00 Looking at the structure of hybrid

organisations – characteristics, threats and

modus operant

09:30-10:00 The arena – What are the main trends and

who are the players willing to act in order to

achieve their strategic goals

10:00-11:30 We will divide the participants into several

groups : (Israel, Palestine, N.G.O’S,, Turkey,

Egypt) and every group will have to build a

strategic communication campaign in order

to achieve the national goals that the group

has been provided with

11:30-13:00 Each team will have 10-15 minutes to

present their campaign to the group. These

will then be discussed between participants,

with the aim of understanding alternative

view points and strategies for organising IO

campaigns

Phase Two

13:45- 14:15 Examining the Turkish Flotilla – What has

happened and what went wrong

14:15- 15:30 Break into four groups (Israel, Egypt. Turkey

and Palestine) to assess how we can we

control the communication arena in order to

deliver our narrative after the event has

taken place

15:30-16:30 Feedback information to the group and

discuss the results

16:30-17:00 Assess what lessons and take always can be

drawn from the incident and the exercise as

a whole

13:00-13:45 Break for lunch

Information Operations Global

Download Centre

The Information Operations Global website provides regularly

updated podcasts, speaker interviews and articles coordinated

with the Information Operations series. These free resources

enable you to start the learning process before, during and after

the conference – here’s a sample:

Brigadier General Ed J. Burley discusses his command of all

PSYOPS in Iraq last year, and his current work with CIMIC. From

the upswing of priority for IO in modern military engagements to

the efforts to reach out to local populations, he sums it all up: “If

we can use IO instead of bombs, how much better is that...It’s a

win-win situation for everyone.”

phone: +44 (0)207 368 9737 Fax: +44 (0)20 7368 9301 Email:defence@iqpc.co.uk

---

www.informationoperationsevent.com

Sponsors & Media Partners

SPONSORS

CONFERENCE PARTNER

SESSION SPONSOR

Leonie is a woman-owned strategic communication company specializing in reaching

target audiences in challenging locations through global media solutions designed to

achieve our client’s desired effects. Our ability to achieve success is directly related

to our region-specific research and planning capabilities, our worldwide media

production and distribution channels, our diverse digital media and creative services,

and our proven cultural advisory capabilities. www.leoindus.com

Established in 2004, Albany has led the way in providing full-spectrum

communications services in parts of the world others simply cannot reach. We

have established a formidable reputation for getting the job done using highly

sophisticated, effective and creative strategies in some of the most difficult,

demanding and dangerous places on the planet.

Among us we have seven decades of experience in strategic communications and

media regulation and development in countries including Iraq, Somalia, Sudan,

Lebanon, Jordan, Bosnia and Kosovo. Networks are at the heart of what we do,

wherever we work, from grass-roots outreach and influence in the heart of an

insurgency to high-level public diplomacy in the corridors of international power. At

a time when SMART communications matter more than ever, we help our clients

navigate successfully through exceptionally challenging situations and achieve their

ultimate objectives www.albanyassociates.com

Sponsorship Opportunities

Thought Leadership: With an expected

audience of senior military customers

and decision makers from across the

globe, Defence IQ events enable you to

build your reputation as a market leader

in your chosen domain through speaking

sessions and subject specific conference

streams, workshops and focus days

Branding: We bring together buyers

and suppliers in a tailored location with

unbeatable facilities for on-site branding

and exposure. Furthermore, our dedicated

marketing team can help you achieve

your promotional aims in the months

leading up to the conference with dedicated

mailings to cover 50,000 contacts

through brochure drops, extensive e-mail

campaigns and tailored web coverage

Featured Networking Events: Focused

and high level, our events will provide you

with the perfect environment to initiate

new business relationships and achieve

face-to-face contact that overcrowded

tradeshows cannot deliver.

Sponsorship opportunities range from

exhibition stands to sponsored lunches,

cocktail receptions, gala dinners and a

host of informal social networking events.

If you would like to sponsor or exhibit at the event call: +44 (0) 207 368 9857 or email: sponsor@iqpc.co.uk.

Alternatively visit www.informationoperationsevent.com

MEDIA PARTNERS

Countries represented at the 2011 event: Attendee job function:

canada

united states

norway

holland

sweden

uk

denmark

belgium

germany

south africa

Australia

singapore

y Analyst/Advisor/ 11%

Consultant

y Attaché/Liaison Officer 2%

/Other Military Title

y Operational Commander/ 11%

Project Head

y Director 15%

y Assistant Head/Deputy 3%

Director

y Information Operations/ 27%

Strategic Communications

Officer/Director

y Media & Communications 4%

Professional

y Professor/Researcher/ 6%

Scientist

y Programme Manager 8%

y Staff Officer 13%

For your booking enquiries email defence@iqpc.co.uk

---

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VENUE & ACCOMMODATION

Charing Cross Hotel, The Strand, Charing Cross,

London WC2N 5HX, Tel: +44 (0)871 376 9012

Web: www.guoman.com/Charing-Cross

Travel and accommodation are not included in the conference

fee; however we have put together a HotelMap that displays

discounted accommodation for hotels in the area near to the

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Alternatively, if you would like to book your accommodation

by phone, please call Daniel Spinner, our dedicated London

concierge, on 020 7292 2335 (if outside UK +44 20 7292 2335)

quoting Special Reference Code M5452. He will be happy to help

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your time in London.

Digital Conference On CD-ROM

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including all presentations, is available to buy.

Recent digital conferences available £599+VAT each

Cyber Warfare

Cyber Security

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Information Operations 2011

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