Gay and Lesbian Tourism - ITB Berlin Kongress
Gay and Lesbian Tourism - ITB Berlin Kongress
Gay and Lesbian Tourism - ITB Berlin Kongress
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17 th Annual LGBT Travel Survey Report for <strong>ITB</strong> <strong>Berlin</strong> 2013<br />
LGBTs belong to airline, hotel rewards programs in large numbers. <strong>Gay</strong> men are<br />
somewhat more likely to belong.<br />
Loyalty & Rewards Programs<br />
Belong to an airline frequent flyer<br />
program(s)<br />
71% 66%<br />
Belong to a hotel guest loyalty<br />
program(s)<br />
62% 56%<br />
How many airline frequent flyer program(s) or hotel guest loyalty program(s) do you belong to?<br />
Total <strong>Gay</strong> men n= 4,059; <strong>Lesbian</strong>s n= 1,247<br />
22
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