CMI’s LGBT Market Research + Development Lab ®
CMI’s LGBT Community Survey Methodology
✓ CMI’s proprietary survey panel consists of nearly 60,000 LGBT
✓ Respondents are derived from 150+ partner organiza,ons such as
interna,onal LGBT events such as Pride in London, San Francisco and
Melbourne; community centers and business associa,ons; and a wide
variety of global LGBT print, Internet, mobile, blog, radio and TV media
including Gay.com, Advocate, LogoOnline, Pink Banana, Curve, Ins,nct,
Adelante, Manhunt, Towleroad, Gaypedia, Gaydar, LOTL, QX Sweden,
Xtra Canada, Gay Calgary, Spartacus, GayCi,es, Facebook, TwiYer, etc.
✓ The findings represent lesbians and gay men who can be reached using
these communica,ons channels. These are “OUT” LGBT Consumers.
✓ For our USA reports, geographic distribu,on is similar to findings of the
Census Bureau for same-‐sex couples. However this study includes single
respondents who are not addressed in Census data.
© Community Marketing, Inc. Duplication by permission only.
Gay & Lesbian Tourism
9 March 2012