0903 Destination Day 3 1545 Roth en - ITB Berlin Kongress

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0903 Destination Day 3 1545 Roth en - ITB Berlin Kongress

CMI’s LGBT Market Research + Development Lab ®

CMI’s LGBT Community Survey Methodology

✓ CMI’s proprietary survey panel consists of nearly 60,000 LGBT

consumers worldwide.

✓ Respondents are derived from 150+ partner organiza,ons such as

interna,onal LGBT events such as Pride in London, San Francisco and

Melbourne; community centers and business associa,ons; and a wide

variety of global LGBT print, Internet, mobile, blog, radio and TV media

including Gay.com, Advocate, LogoOnline, Pink Banana, Curve, Ins,nct,

Adelante, Manhunt, Towleroad, Gaypedia, Gaydar, LOTL, QX Sweden,

Xtra Canada, Gay Calgary, Spartacus, GayCi,es, Facebook, TwiYer, etc.

✓ The findings represent lesbians and gay men who can be reached using

these communica,ons channels. These are “OUT” LGBT Consumers.

✓ For our USA reports, geographic distribu,on is similar to findings of the

Census Bureau for same-­‐sex couples. However this study includes single

respondents who are not addressed in Census data.

© Community Marketing, Inc. Duplication by permission only.

ITB Presenta,on

Gay & Lesbian Tourism

9 March 2012

7

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