Collaborative Traveling - ITB Berlin Kongress

itb.kongress.de

Collaborative Traveling - ITB Berlin Kongress

Collaborative traveling :

how peer to peer and social networks

generate new clients´ behaviors, business

models and opportunities

TripnCo – www.tripnco.com

ITB Presentation / Friday 8th 2013


Guess, who are these guys ?

Clue 1 : they helped us organize our trip to Berlin

Clue 2 : they are supposedly the “number one enemy” of the hotel industry

in Berlin


Our hosts in Berlin – from AirBnB !


Collaborative consumption : the rise of a new paradigm

• Business Models, Key success factors, and Impact of collaborative

consumption on the travel industry

• TripnCo new approach to group travels & experiences


Source : AirBnB Infography


What is collaborative consumption?

Collaborative consumption is the act of sharing, bartering,

swapping, or reusing goods and services.

Although analog examples of collaborative consumption like brick and mortar resale

shops are reasonably successful, digital marketplaces are blowing up thanks to the

network effects of social media.


& Who’s that guy ?

Clue 1 : he helped 50 millions people (in the US alone)

Clue 2 : his name is Craig


Craigslist.com – launched the revolution


Source : Rachel Botsman - What’s Mine Is Yours


Collaborative traveling panorama

Carpooling

Couchsurfing

Car sharing

Home Exchange

Collaborative Traveling

Eat with a local

Sublets / vaction rentals

Colunching

Live experiences with locals

Se renseigner, écrire et collecter

des avis des internautes

Share tips, meet travelers

and locals

Friends organizational tools

Travbuddy


Collaborative consumption : the rise of a new paradigm

• Business Models, Key success factors, and Impact of

collaborative consumption on the travel industry

• TripnCo new approach to group travels & experiences


Typology & Key success factors

Source : Rachel Botsman - What’s Mine Is Yours


Where is collaborative consumption heading?

• Continued geographic expansion

The biggest new challenge that actors face is internationalization : Blablacar,

Zilok, Taskrabbit.

Nearly 75% of Airbnb’s business is overseas.

• Expansion into mobile

The “right now” ability is very compelling for a lot of marketplaces services.

• New behaviors

Micro-entrepreneurship / sharing and using resources more efficiently /

facilitate interactions among neighbors, travelers and other communities.


Reaction from established industries ?

Source of inspiration

Taxi G7 : cabs sharing

Air France KLM : social seating

SNCF : train group booking

GM : car sharing

Competition

Legal action & lobbying against main

actors

SNCF : train ticket resaling

Lobby Friend : hôtel

socializing

Cooperation

? … ?

-

[ ]

TripnCo : collaborative

traveling


Collaborative consumption : the rise of a new paradigm

• Business Models, Key success factors, and Impacts of collaborative

consumption on the travel industry

• TripnCo new approach to group travels & experiences


It’s complicated to organize a trip with people you know


It’s complicated to find people to complete your group


And even more complicated to find the GOOD people to join your group


TripnCo, the market place for shared experiences


TripnCo, a new approach of distribution

TOUR OPERATORS + LOCAL

AGENTS + MEMBERS

PEOPLE

GROUP TRIPS & ACTIVITIES

COMMUNITY

Comparator

Social Network


A user experience : fun, social…

1.CHOOSE

YOUR TRIP

2. SELECT

YOUR CO-TRAVELERS

3. ENJOY

BENEFITS AND

GROUP DISCOUNTS

IT’S THAT SIMPLE!


…and customized for everyone´s desires

1.JOIN

TRIBES THAT FOCUS

ON YOUR INTERESTS

2. FIND

TRIPS OFFERED BY

TRIBE MEMBERS

3. GO

ON TRIPS AND MEET

PEOPLE WITH YOUR

SAME INTERESTS


TripnCo for travellers:

FIND TRIPS

FIND CO-

TRAVELERS

TRAVEL

CHEAPER

SIMPLIFY TRIP

ORGANISATION

ME

CO-TRAVELLERS

TOUR OPERATORS & LOCAL AGENTS


TripnCo for Tour Operators :

Offer collaborative experiences for clients and prospects

GET YOUR

OFFER SOCIAL

& VIRAL

INCREASE

SALES

INTERACT WITH

CLIENTS AND

PROSPECTS

INCREASE

VISIBILITY


COLLABORATIVE CONSUMPTION

IS A THREAT OPPORTUNITY

FOR TOUR OPERATORS


Ouriel Darmon

CEO

Email : ouriel.darmon@tripnco.com

Tel : +33 (0)6 83 87 66 68

Damien Angeli

COO

Email : damien.angeli@tripnco.com

Tel : +33 (0)6 52 35 20 54

www.tripnco.com

TripnCo – www.tripnco.com

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