Global Muslim Travel - ITB Berlin Kongress

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Global Muslim Travel - ITB Berlin Kongress

Global Muslim Travel

A $126 billion Market!

Presented By:

Reem El Shafaki

Senior Associate

March 8 th , 2013

ITB Berlin


Table of Contents

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 What Some Destinations are Doing

4 What you can do to attract more Muslim Travelers

2


‣ First-ever Global Study on the Muslim Travel

Market Landscape

‣ Objective: Enable industry to evaluate the

potential & opportunities & develop key

engagement frameworks for market strategy

‣ Approach: Market sizing, Primary survey,

Interviews, Case Studies &

Recommendations

Joint report by : DinarStandard & Crescentrating

Global Muslim Travel Market

3


Muslim Lifestyle Travel Market Sizing

Growth rate: 4.8% through 2020, compared to global average of 3.8%

Expected to reach 14% of global travel market in 2020

Global Muslim Travel Market

4


Top Source Countries

Global Muslim Travel Market

5


Top Source Countries

Global Muslim Travel Market

6


Regional Breakdown of Global Muslim Travelers

Share of Outbound Tourism Expenditure

Global Muslim Travel Market

7


Top Muslim Tourism Destination Countries

Kuala Lumpur, Malaysia

Global Muslim Travel Market

8


Table of Contents

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 What Some Destinations are Doing

4 What you can do to attract more Muslim Travelers

9


Muslim Traveler Needs

categorization by Crescentrating

Need to have

• Halal food services

• Salaath (Prayer) facilities

Good to have

• Water usage friendly washrooms

• Ramadhan (fasting) services & facilities

Nice to have

• No non-Halal activities

• Recreation facilities and services

Global Muslim Travel Market


Leisure Tourism Survey

922 respondents

• 50% of the respondents

live in Asia

• 22% in MENA

• 15% Americas

• 11% Europe/Central Asia

• 2% in Sub-Saharan Africa

Global Muslim Travel Market

11


Question:

When is the last time

you traveled for a

leisure vacation?

Global Muslim Travel Market 12


Question:

Overall, which of the

following are important

to you when travelling

for leisure?

Global Muslim Travel Market 13


Question:

Who did you travel

with on your last

leisure trip?

(Select all that apply)

Global Muslim Travel Market 14


Question:

How did you purchase

your travel services on

your last leisure trip?

(Select all that apply)

Global Muslim Travel Market 15


Table of Contents

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 What Some Destinations are Doing

4 What you can do to attract more Muslim Travelers

16


Global Muslim Travel Market 17


ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES

Global Muslim Travel Market

18


Sun sea & halal

commercial on Islamic beach holiday

Global Muslim Travel Market

20


Gold Coast – Queensland Australia

Global Muslim Travel Market

21


Global Muslim Travel Market 22


Hong Kong view for Muslim visitors to China

Global Muslim Travel Market


Table of Contents

1 Muslim Lifestyle Travel Market Sizing

2 Travel Habits of Muslim Tourists

3 What Some Destinations are Doing

4 What you can do to attract more Muslim Travelers

24


Steps to Develop a “Muslim

Market Strategy

Global Muslim Travel Market

25


Customization Levels

Global Muslim Travel Market 26


Muslim Travel is

booming!

What are you doing to

grab a share of this

market?

Global Muslim Travel Market

27


Thank You

reem.elshafaki@dinarstandard.com

Media Coverage:

Global Muslim Travel Market 28

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