to download our latest brochure - QS Intelligence Unit

to download our latest brochure - QS Intelligence Unit

Trusted. Independent. Global

Guide to Services | 1



QSIU Client Base 2

QS Stars for Universities and Business Schools 4

Benchmarking Services 8

Academic Reputation Dataset 10

Consulting Service 12

Partner Identification Services 14

Rankings Supplement 16 adverts and library 19

Meet the Team 20

“The QS rankings rate the world’s top 400 universities, evaluating each institution’s strengths in research,

teaching, the employability of its graduates and international outlook.”

BBC News, 11th September, 2012

“The reports have served us to better know our strengths and deficiencies/opportunities as a teaching and

research university and to take appropriate actions for improvement.”

Dr. Francisco J. Cantu.

Professor of Research and Graduate Studies at Tecnológico de Monterrey

“The process of accreditation by QS Stars required us to collect and compile information regarding our

university and academic performance that until then had not been gathered systematically. But the

enthusiastic support of our faculty and staff allowed us to demonstrate our high level of achievement,

which resulted in an impressive number of stars in a wide range of fields. We are grateful to have had this

opportunity to participate in a survey marked by high professional standards and backed by a supportive


Elena López Díaz Delgado, Vicerrectora de Relaciones Internacionales, Universidad de Alcalá

QS Quacquarelli Symonds

QS Quacquarelli Symonds was founded in 1990 and has established itself

as the leading global provider of information and solutions in higher education as

well as careers.

Our expanding portfolio of clients and partners include major institutions,

government bodies and over 300 different global media outlets.

An independent audit of the company conducted by Paramarq in December 2010


~ ~ 97% of QS clients were fairly/very satisfied with QS services

~ ~ Over 85% of QS clients would recommend QS to colleagues

We are headquartered in London with major offices in Paris, Stuttgart,

Portland and Singapore, as well as satellite offices in Beijing, Sydney, New York

City, Boston, Washington DC, and Johannesburg.

QS Intelligence Unit

Quick Stats About QSIU...

729 number of universities in the QS World

University Rankings ®

172 number of clients in QSIU’s client base

38 number of countries our clients span

17 languages spoken in the QSIU offices

The QS Intelligence Unit (QSIU) was formed in 2008

as a distinct and autonomous department in order to

meet the increasing public interest for comparative data on

universities and organisations, and the growing demand for

institutions to develop deeper insight into their competitive


Building on over 20 years of collecting institutional data, our

portfolio of research projects include the QS World University

Rankings®, which has been in existence since 2004.

With over 20 team members in the London and Singapore

offices, QSIU is a highly skilled and culturally diverse team.

10 years since the QS World University

Rankings ® has been in existence

Visit us at

Trusted • Independent • Global | 1

QSIU Client Base

A snapshot of our client base


Universidad Austral


Australian National University

Bond University

Central Queensland University

Deakin University

Deakin Graduate School of Business

and Law

Curtin University

Griffith University

Monash University

Monash University - Faculty of Business

and Economics

Murdoch University

Queensland University of Technology

RMIT University

RMIT Graduate School of Business

Southern Cross University

Swinburne University of Technology

Sydney Business School, University of


University of New South Wales

University South Australia

University of Tasmania

University of Technology, Sydney

University of Wollongong

The University of Newcastle

The University of Queensland


Université de Liège


Associação Escola Superior de

Propaganda e Marketing

Campus Brasil

Universidade Federal de Minas Gerais


Université de Montréal

University of Guelph

University of Western Ontario


Universidad de los Andes

Universidad del Norte

Czech Republic

Brno University of Technology


Aalborg University


Universidad Central del Ecuador

Universidad de Especialidades Espíritu


Universidad San Francisco de Quito

Hong Kong

City University of Hong Kong

Hong Kong Baptist University


Amity University

Manipal University

SRM University

VIT University


Institut Teknologi Bandung

BINUS University

Institut Pertanian Bogor

Institut Teknologi Sepuluh Nopember

Universitas Airlangga

Universitas Diponegoro

Universitas Islam Indonesia

Universitas Kristen Petra

Universitas Muhammadiyah Malang

Universitas Sebelas Maret


National University of Ireland, Galway

University College Cork

University of Limerick


Politecnico de Milano

Università Cattolica del Sacro Cuore

Università Ca’ Foscari Venezia

Università di Pisa


Jordan University of Science &


University of Jordan

2 | QSIU Services


Al-Farabi Kazakh National University

Abai Kazakh National Pedagogical



Vilnius Gediminas Technical University

Vytautas Magnus University


University of Macau


Tecnológico de Monterrey

Universidad Autónoma de Nuevo León

Universidad de Monterrey

Universidad Autónoma de Mexico

Universidad Autónoma del Estado de



HAN University of Applied Sciences

University of Groningen


Nanyang Technological University

South Africa

North-west University

University of the Witwatersrand

South Korea

Chonbuk National University

Dongguk University

Ewha Womans University

KAIST - Korea Advanced Institute of

Science and Technology

Korea University

Kyungpook National University

Pohang University of Science and


Seoul National University

Sungkyunkwan University


CESINE University

IE University

Universidad de Alcalá

United Kingdom

Bath Spa University

King’s College London

Newcastle University

Swansea University

University of Central Lancashire

University College Birmingham

University of Cumbria

University of Leicester

University of Strathclyde

University of Nottingham

United States

American University

Massachusetts Institute of Technology


The Ohio State University

University of South Florida


FPT University

New Zealand

Auckand University of Technology

Auckland University of Technology

Business School

Massey University

University of Canterbury


Universidad Autónoma de Assunción


Universidade de Coimbra


Far Eastern Federal University

Higher School of Economics


N.I. Lobachevsky State University of

Nizhni Novgorod

Siberian Federal University

Tomsk Polytechnic University

Saudi Arabia

Al-Imam Mohammed Ibn Saud Islamic


King Abdulaziz University

King Fahd University of Petroleum &


King Saud University

Qassim University

Umm al Qura University


KTH Royal Institute of Technology

Lund University


ETH Zürich (Swiss Federal Institute of



Feng Chia University

Taipei Medical University

National Taipei University of Technology

National Chengchi University


King Mongkut’s University of

Technology Thonburi

Kasetsart University

Mahasarakham University


Eastern Mediterranean University

United Arab Emirates

American University of Sharjah

Gulf Medical University | 3

The QS Stars rating system is operated by the QS Intelligence Unit, the independent compiler of the QS World University Rankings® since 2004. The system

evaluates universities across a wide range of important performance indicators as set against pre-established international standards. By covering a broader

range of criteria than any world ranking exercise, QS Stars shines a light on both the excellence and the diversity of the rated institution.









Engineering and Technology



QS Stars – © 2013 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd)


Ben Sowter - Head of QS Intelligence Unit

MIT 5+ 2013.indd 1 20/03/2013 11:28

QS Stars for Universities and Business Schools


Massachusetts Institute of Technology (MIT)

The QS Intelligence Unit has, through rigorous and independent data collection

and analysis of performance metrics as set out in the QS Stars methodology, rated

Massachusetts Institute of Technology (MIT) as a Five Star Plus institution.




QS Stars is rapidly growing into the chosen evaluation system for universities worldwide.

With over 140 institutions globally participating in the QS Stars program in more than

30 countries, it is an international standard that is becoming increasingly recognized.

QS Stars uses a rating system that allows a university to shine irrespective of its size,

shape and mission. At the end of the audit process universities receive a QS Stars

Development Roadmap and are awarded stars for their overall performance and each

of the category criteria.

The number of stars awarded at the overall and category levels will resonate with

international students, parents and university staff, and become a valuable asset to add

to your marketing collateral and outreach.

QS Stars uses a wide range of indicators to measure the performance of an institution.

It is an opportunity for universities to highlight their strengths through awarded

recognition. When associated with an institution’s brand, it acts as a powerful

marketing mechanism for communicating distinct areas of strength to students,

parents, academics, employers and the wider community.

4 | QSIU Services


QS Stars offers your university the opportunity to use your award to empower your marketing and branding

collateral and campaigns. Once the audit has been completed you will receive a comprehensive pack that

consists of various logos for your institution’s achievements. Under the licence agreement you will be entitled

to use whichever logo you have been awarded on your marketing materials such as, website, recruitment fair,

prospectus, business card, email signature and any other promotional tools*. QS supplies all logos in formats

that will suit your printed and online materials.

Great international visibility


~ ~ QS Stars results will be seen by the

250,000 people who register for one of

the 215 QS events per year, representing

over 5% of the global international HE

student population

~ ~ Prominent school signs

Online and print

~ ~ University rating appearing alongside the

QS World University Rankings ® results

on, with over 14.5

million visits in 2012

~ ~ QS Stars rating on your university /

business school / grad school profile

page with detailed breakdown

~ ~ Appear in country and regional features

including Asian University rankings,

Latin American rankings and 29 subject


~ ~ QS Stars will be available as a search

criterion in the online search tool for MBA

/ Masters candidates. | 5


“NTU is a relatively young university, which has been developing rapidly in the

last few years. The current ranking from QS is an affirmation that NTU today has

a high international standing. The new QS Stars rating system further recognizes

NTU’s strengths as a world-class university across a broader set of criteria than

can be measured in any ranking system and provides valuable information for

our many stakeholders - current students, prospective students, parents, teachers,

employers, fellow academics and our local community.”

Bertil Andersson

President, Nanyang Technological University, Singapore

“From now on all of our promotional material, our website, and our publications,

will include the QS Stars rating alongside the Australian government’s ERA


“Compared to an international ranking, QS Stars offers more of a framework

for benchmarking. It’s something where criteria that are important can be

measured over time, not just with our colleagues in Australia but with likeminded

universities anywhere in the world, and that’s what really attracted us.”

“I think most universities will use QS Stars. Increasingly, discerning students

who are much more knowledgeable about their opportunities, say ‘show me the

evidence’. I sense that this is what the future is going to be - students wanting us

not just to make assertions, but to back them up.”

Jennie Lang

Pro-Vice-Chancellor - Vice-President, Advancement, University of New South

Wales, Australia

QS Stars actually drills down to further detail, which will give students the choice

to compare us more usefully with other institutions.

We can use it to highlight the many diverse areas of strength that we have, and it

will help us with our planning in areas such as branding, positioning, and telling

us which areas to focus on.”

Ailsa Lamont

Executive Director - International, RMIT University, Australia

QS Stars was our first option to develop a SWOT analysis of our institution.

QS Stars is much more than a ranking, it is a huge opportunity to learn about

ourselves based on a credible external audit process. Using a mixture of absolute

and relative merit, the QS Stars approach appears to be fair for everyone. We feel

that we became more prepared to promote our image worldwide.”

Amílcar Falcão

Vice-Rector for Research, University of Coimbra, Portugal

6 | QSIU Services



QS Stars audit fee - US$9,850

~ ~ Audit valid for three years

~ ~ Includes the QS Stars Development Roadmap detailing basis for achieved award

and guidance on maintaining/improving award level

~ ~ Optional annual audit can be conducted at an extra fee, within the three year cycle

QS Stars annual licence fee - US$6,850

~ ~ Presentation of specific results on a customised link

~ ~ Licence to use supplied QS Stars graphics and logos in online and printed materials

to present rating to stakeholders

Please note, the invoicing schedule will be as follows:

Year 1 - US$16,700 (audit fee and annual licence fee)

Year 2 - US$6,850 (annual licence fee)

Year 3 - US$6,850 (annual licence fee) | 7

Benchmarking Service: Year 3 Report – City University of Hong Kong

Personnel Data Headcount FTE

Faculty 1,535 783

International Faculty 500 245

Students 19,200 13,453

International Students 9,305 6,869

Undergraduates 10,010 8,412

International Undergraduates 4,520 3,701

Postgraduates 9,190 5,041

International Postgraduates 5,785 3,168

Exchange Data Headcount FTE

Undergraduates Inbound 622 221

Undergraduates Outbound 45 45

Postgraduates Inbound 22 20

Postgraduates Outbound 5 5

Financial Data

Commissioning institution


Domestic Undergraduate Fees 14,300

International Undergraduate Fees 19,400

Domestic Postgraduate Fees 12,700

International Postgraduate Fees 19,100

Average Domestic Fees 14,000

Average International Fees 17,000

Annual Library Spending 20,000,00

Total Research Funding 50,000,000

Government 20,000,000

Industrial 30,000,000

Facilities Investment -

Community Investment 1,500,000

Alumni Donations 5,230,000

Scopus Data

Papers Citations Impact

Overall 3,134 8,150 2.6

Arts & Humanities 28 49 1.8

Engineering & Technology 1,456 2,826 1.9

Life Sciences & Medicine 1,255 4,789 3.8

Natural Sciences 537 1,715 3.2

Social Sciences & Mgmt 630 1,988 3.2

Additional Information

Staff with PhD 250

Patents 25

Overall Student Satisfaction Rate 87

Teaching Student Satisfaction Rate 92

PhDs Awarded 123

Graduate Employment Rate 82

Students Pursuing Further Study 52

Average Entry Requirements -


Commissioning institution




City , Country

Foundation Year: 1923

Classification: Size: L ; Focus: CO ; Research: HI ; Age: 5 ; Status: A

QS Indicator Scores Client Global

Overall 38.1 -

Academic Reputation 41.2 39.2

Employer Reputation 69.9 39.0

Faculty Student 12.1 44.3

Citations per Faculty 32.2 34.5

International Faculty 34.2 38.4

International Students 21.4 38.3

QS Faculty Area Scores Client Global

Arts & Humanities 17.7 15.6

Engineering & Technology 44.9 12.1

Life Sciences & Medicine 10.2 12.0

Natural Sciences 63.7 14.4

Social Sciences & Mgmt 11.7 13.7

Other Rankings

ARWU (Shanghai Jiao Tong) 282 (236)

URAP 153 (182)

Webometrics Ranking 504 ( 699)

THE 123 (110)

4icu Web Popularity Ranking 323

Alexa Web Ranking 38752

Website Capture

Web Address:

Date Taken: 2013-04-10

8 Copyright © 2013 QS Intelligence Unit

Overall Ranking

2012 QS World University Rank ®

2008 2009 2010 2011 2012

401 382 301 295 240

Academic Reputation

2008 2009 2010 2011 2012

218 245 217 200 182

Employer Reputation

2008 2009 2010 2011 2012

118 102 121 132 120

Faculty Level Rankings

Faculty Student

2008 2009 2010 2011 2012

219 193 345 229 230

Citations per Faculty

2008 2009 2010 2011 2012

332 430 420 435 423

International Faculty

2008 2009 2010 2011 2012

91 91 80 63 72

International Students

2008 2009 2010 2011 2012

103 132 156 124 110

Faculty Area 2008 2009 2010 2011 2012

Arts & Humanities - 50 114 620 147

Engineering & Technology - 496 543 174 40

Life Sciences & Medicine - 155 71 153 196

Natural Sciences - 32 134 91 157

Social Sciences & Management - 63 288 224 568

Benchmarking Service: Year 1 Report 9

Benchmarking Services

The Benchmarking Service utilizes the core data which has been collected over a

period of ten years for the QS World University Rankings® and regional projects.

The service provides a method of measuring and comparing a university’s

performance and standards with those of its peers. It highlights institutional

trends by presenting robust data in an accessible and comprehensive format

and has been extensively used by institutions around the world as an important

tool for strategic planning and research.


Benchmarking Methodology

Institutions select a number (between 6 and 30) of target institutions from the QS

World University Rankings list with which to compare themselves. A mixture of

domestic and international institutions is ideal and a 3 to 5 year cycle is recommended

in order to develop a comprehensive perspective.

Utilizing our QS Classifications System, we are able to assist clients in choosing their

peer list, which is a critical starting point for the benchmarking process.

What is included?

~ ~ World rank estimation for non-ranked institutions

~ ~ Trend data on ranking positions, including information not publicly available

~ ~ Access to the data behind the rankings, including Academic Reputation, Employer

Reputation and Research Performance results

~ ~ Variances in performance and a variety of other metrics

Advantages to Institutions

~ ~ Allow institutions exclusive access to data

used for the QS World University Rankings

~ ~ Help institutions understand their position

regionally, nationally and globally

~ ~ Provides context to assist in setting realistic

and achievable targets

~ ~ Challenges operational complacency

~ ~ Creates an atmosphere conducive to

continuous improvement

~ ~ Identify gaps and weak areas to indicate what

is required to improve competitiveness

8 | QSIU Services


The charts in this module represent a snapshot of performance across

all the indicators utilised in the 2012 Rankings, each presented in contrast

to Atlantis’ results. In each case, the area inside the line represents

the all round strength of the institution across the six principal ranking

indicators and would correlate perfectly with the overall ranking performance

were it not for the influence of weightings; essentially this

display approach implies that each indicator carries the same weight.

Some insights can be drawn from analysing the results of the peer


• Typically the more hexagonal the ‘shape’ of the institution, the

better the performance, as exemplified by Template (Chart 2.1).

However this shape is not completely achieved for any of the

selected peers as most of them, including top performer Athenea

University (Chart 2.1), exhibit a weakness in at least one

area. An area of weakness, for the purposes of this module, is

defined by an indicator position below the 200 mark.

• At position 212, Atlantis does not perform particularly well in

the International Faculty indicator. This may be a result of insufficient

IPEDS data regarding international numbers, but overall,

top American institutions, with only four exceptions in 2011,

are not represented in the top 50 in this indicator. The exception

is San Diez (Chart 2.1) which performs well in both international


• Atlantis, ranked in the top 100, similarly has weaknesses in the

international indicators, performing at 249 in International Faculty

and 396 in International Students.

• Atlantis’s domestic peers, University 1 and University 2, also

struggle in the international indicators: the former performs at

541 in International Students and the latter at 239 in International


• University 4 outperforms the selected peers in both international


• University 6 performs well overall at 84 however its ‘shape’ exhibits

a distinct weakness in Faculty Student where it performs

at 585. Otherwise, the selected peers perform well in the Faculty

Student indicator, averaging a rank of 56.

• University 5 performs well in all of the indicators except for the

Employer Reputation index, where it performs at 204. Despite

this, University 2 is placed at 12 overall. Peer 1 and Peer 4 and

Peer 6 all outperform the institution in this indicator. University

3’s stellar and stable performance in the remaining indicators

have helped it to achieve an impressive overall result.

• Peer 2 leads the selected peer group in both reputational indicators,

performing at six in Academic Reputation and four in

Employer Reputation.


AR= Academic Reputation

ER= Employer Reputation

FS= Faculty Student

CF= Citations per Faculty

IF= International Faculty

IS= International Student

26 Copyright © 2013 QS Intelligence Unit







• Currently Atlantis performs at the bottom of the group in both

reputational indicators. It is placed at 232 in Academic Reputation

and 432 in Employer Reputation. Top performer Peer 2 achieves

the best performance among the domestic peer group, at 32 in Academic

Reputation and 83 in the Employer Reputation indicator.


There is a clear division in regional performance in the

Citations per Faculty and Faculty Student indicators.

Chart 2.8 shows the average country performance

in all six indicators. Analysts please write your own

analysis. In the Citations per Faculty indicator, institutions

based in Country 2 perform on average 35%

better than those located in Country 3, and 24% better

than those in Country 2 and 19% in Country 1.

However, in terms of average country performance in the

Faculty Student indicator, institutions in the region clearly

dominate. Sample Country’s institutions perform on average

23% better than institutions located in the US.

Benchmarking Service: Template - Year 1 Report 27


Benchmarking Deliverables


Benchmarking Service

University of Atlantis

“Specifically, we will use your information to identify

institutions that could be a reference for us in key

aspects, and to estimate the time we need to see changes

reflected in our performance and in the perception of

academics and employers...

Modules 2 and 3 clearly explain where we should focus to

improve in our rankings performance. The benchmarking

analysis by subject areas, citations and productivity

(module 4) clearly describes the current situation

and impact of research activities of our University in

comparison with other institutions. The same kind of

clarity can be found in Module 5, where we can get useful

conclusions and successful examples that we can follow.”

Dr. Antonio Elias Ochoa. Dirección de Planeación y

Evaluación, Universidad de los Andes (Colombia)

The Benchmarking Service is also available for the following ranking exercises:

Regional Rankings: Asia and Latin America

The purpose of each ranking is to provide a neutral and independent comparison of the quality of universities

across the region, based on a set of criteria that commonly applies to all countries involved in the study.

QS World University Rankings by Subject

This ranking examines the institutional strength specific subject fields. Rankings in five key subject areas are

produced: Arts & Humanities, Engineering & Technology, Life Sciences & Medicine, Natural Sciences and

Social Sciences & Management.



3 year total fee - US$45,000

~ ~ 5 standard modules, benchmarking against six institutions

5 year total fee - US$75,000

~ ~ 5 standard modules, benchmarking against six institutions

Additional institutions can be added to the benchmark list at a rate of $2,500

per institution per year.

Supplementary modules can be added at a rate of $ 3,000 per module per year. | 9

Academic Reputation Dataset

A data-rich solution for measuring academic performance and institutional brand


The Academic Reputation Dataset is a benchmarking tool exclusive for World Top

350 institutions. It enables them to further analyze its academic performance and

institutional brand perception.

This extensive dataset provides access to raw data from the QS Global Academic

Survey, arguably the largest and strongest survey of its type drawing over 46,000

responses in 2012. Its results feed into the Academic Reputation indicator, the most

distinctive component of QS World University Rankings ® .

What is included?

Each report includes all the academic responses nominating the client institution

and/or the selected peers, broken down by respondent and institution profiles.

~ ~ Responses from 5 continents and over 140 countries

~ ~ Over 50 disciplines covered

~ ~ High level of flexibility. The tool allows filtering by:

~ ~ Narrow discipline fields

~ ~ Broad faculty area

~ ~ Respondent profile (country, job classification and experience in academia)

~ ~ Respondent institution rank range

~ ~ Respondent institution country

~ ~ Respondent institution size

~ ~ Respondent institution focus

~ ~ Respondent institution research intensity

~ ~ Respondent institution age


The dataset is intended to provide a high level of flexibility. It is presented response by

response, allowing for filtering and cross-referencing according to each institution’s


The report is delivered in MS Excel format and includes basic pre-defined tables.


Basic 6 peer package - US$39,500

Additional cost per peer per year US$2,500

10 | QSIU Services | 11

Consulting Service

The prime objective of the consulting services offered by the QS Intelligence Unit is to

assist universities, and other higher education institutions, who aspire to achieve world

class standards.

~ ~ Bespoke Services: QSIU have a unique capacity and expertise in global higher

education to provide customized advisory services that address our clients’

specific priorities, objectives, and culture.

~ ~ International Advantage: QSIU is internationally unique in the higher education

sector through their comprehensive and integrated services, with coordinated

and collective team support.

~ ~ Collective Strength: Every project we manage is championed by an international

expert, teamed with an integrated selection of consultants who help ensure

coherence and alignment between the different modules.

Scope of the Advisory Services:

~ ~ Strategic review and audit

~ ~ Research strategy and publication


~ ~ Internationalization of students & faculty

~ ~ Market positioning and recognition

~ ~ Accreditation, quality assurance and audit


~ ~ Online marketing and social media presence

~ ~ Employer relations and careers service


~ ~ Advisory on international ranking systems

Institutional Direction

~ ~ Implementation and change management

~ ~ Governance and structure

~ ~ Infrastructure and facilities improvement

~ ~ Internal communications

~ ~ Financial planning

External Strategy

~ ~ Internationalization

~ ~ External communications

~ ~ Online marketing and presence

Academic Impact

~ ~ Faculty recruitment, retention and development

~ ~ Entrepreneurship, innovation, knowledge transfer

Student Value

~ ~ Learning and teaching development

~ ~ Graduate employability

~ ~ Student recruitment and experience

Implementation Services:

~ ~ Setting up an International Office – governance & structure

~ ~ Setting up an Institutional Research Office – governance &


~ ~ Setting up internal performance measurement processes

12 | QSIU Services

Global Clientele

Careful Reviews Ensure

Practical Solutions

By engaging with consulting

services, Higher Education

institutions will:

QS has provided a thorough, professional, and analytical

consulting service to our university and we are highly

satisfied with the progress it has enabled us to make. They

have provided access to a range of internationally renowned

senior administrative and academic experts who have

worked closely with university management to bring about

real and positive changes to our professional practice.”

Prof Nabeel Koshak, Vice President for Business &

Innovation, Umm Al-Qura University

Gain a thorough

analysis of their current


QS offered us a deep insight into research strategy and the

recommendations have been very useful in our improvement

process. We strongly recommend the consulting service to

universities that, like us, constantly seek to provide better

services to students and to society as a whole.”

Prof. Carlos Cruz Limon, Vice President External

Relations and Internationalization, Tecnológico de


Learn from internationally

recognised experts

“Great work and really helpful for us! We do appreciate your

hard work and I’ll make all efforts to persuade people to

implement all your recommendations! Work delivered did

exceed what we expected.”

Prof. Maxim Khomyakov, Vice President for

Internationalization, Ural Federal University


realistic and achievable

recommendations | 13

Partner Identification Services

In response to the increased interest in global institutional collaboration, QS Intelligence Unit is pleased to offer

Partner Identification Services. This will provide a solid foundation for establishing partnerships with competitive

institutions worldwide, by providing recommendations tailored to the client’s own strategy in a particular region.

The service can identify universities for research collaboration, mobility congruence, and institutional partnerships.

This bespoke project will start by identifying potential partnership opportunities in a targeted region, according

to general and specific prerequisites established with the client. Further to selecting the appropriate partner

institutions in the region, the project will provide key contacts in the selected universities and will offer commercial

opportunities for the client to widen its presence in a strategic region.






Module 1- US$ 5,000

This module offers the option to choose a set of criteria, primary and secondary, that

are of most interest, when identifying partner universities. Based on results in these

criteria, up to ten specific partner institutions will be identified.

Primary criteria for selecting partner institutions include: country, university size,

research intensity and focus (faculties and presence of a medical school). Our extensive

research data is able to match university partners through paper intensity, research

focus, subject area specification, and citation levels.

Secondary criteria for selecting partner institutions are based on the extensive data

collected for the QS World University Rankings ® , QS University Rankings: Asia, QS

University Rankings: Latin America, and QS World University Rankings by Subject.

Module 2 - US$ 7,000

This module includes the service provided in module 1, with the addition of the

identification of five partner universities that are specialized or have excellence in

particular broad and/or narrow subjects. Further research will identify relevant study

programs at the partner university.

Module 3 - US$ 15,000

This module includes the service provided in module 2, with a supplementary

introduction to key contacts at all identified partner institutions. This module also

comprises a page advert within the QS University Rankings supplement, emailed to

senior University staff in a targeted region, as well as a printed edition for distribution

at major international higher education conferences. The client will also be provided

with a button advert on the Rankings section of the QS Intelligence Unit website

(, the academic home to the university rankings).

Module 4 - US$ 22,000

This module includes the service provided in module 3, with the addition of either:

~ ~ Six Postgraduate/PhD student recruitment fairs in August/September held in

targeted global regions


~ ~ Banner advert on the public facing web results of the QS University Rankings

results on, our popular Rankings website which

generates 15 million visits a year.

14 | QSIU Services | 15

QS World University Rankings ®

The QS World University Rankings ®

presents a multi-faceted view of the

relative strengths of the world’s leading



Six indicators are drawn together to form an international ranking of universities:

Academic Reputation

A global survey of academics asking

respondents to identify universities they

consider excellent in their own broad

field of knowledge.

Employer Reputation

A global survey of employers with

experience of recruiting from


Citations per Faculty Member

Utilizing Scopus data (the world’s

largest abstract and citation database

of research literature operated by

Elsevier), this indicator combines

research productivity and quality, taking

into account the scale of an institution.

Faculty Student Ratio

In lieu of a globally available evaluation

of teaching quality, this indicator is

designed to serve as a widely available

proxy for commitment to teaching.

International Students

Used to evaluate not only a university’s

broad approach to internationalization,

but to also give prospective students a

feeling for an institution’s commitment

and facilities for students from overseas.

International Faculty

This indicator supports the previous one

in assessing a university’s commitment

to providing a global educational


Launch Event

QS World University Rankings live launch event

will be held in early September in Istanbul.

This event coincides with the EAIE Conference

and exhibition. This annual event announces

the latest results from the annual QS World

University Rankings offering, giving exclusive

access to the team behind the rankings with a

full QA session after the release. This event is

streamed live online around the world allowing

a global audience to join the conversation.

For more information, contact

or visit

16 | QSIU Services


QS World University Rankings ® can be found online at

and in print.

Last year the Rankings were viewed over 50 million times and received coverage in

over 1,000 national and international newspapers and news portals.

Regional and Subject Rankings

Regional Rankings

The purpose of each ranking is to provide a neutral and independent comparison of

the quality of universities across the region, based on a set of criteria that commonly

applies to all countries involved in the study.

QS University Rankings by Subject

This series of Rankings examine the institutional strength of universities in specific

subject fields. Rankings in five key subject areas are produced: Arts & Humanities,

Engineering & IT, Life Sciences & Medicine, Natural Sciences and Social Sciences

& Management.

Full results for these Rankings can be

found online at


Sponsorship opportunities for the Rankings

are available and provide a truly unique

global reach to audiences within the higher

education sector including parents and

students. Sponsorship for regional rankings

allow for a targeted media campaign in key


For more information, contact

“Quacquarelli Symonds (QS), one of the big three ranking


The Economist, 10th October, 2011

“...widely recognised throughout higher education as the

most trusted international tables...”

The Independent, 11th September, 2012 | 17

QS Rankings Supplements

QS World University Rankings

QS University Rankings: Asia

QS University Rankings: Latin America

QS University Rankings: Asia TM

QS University Rankings: Latin America TM



QS annually publish a supplement for our global university rankings (QS World University

Rankings) and our two regional rankings: the QS University Ranking: Asia and QS University

Rankings: Latin America. These exclusive supplements are produced and distributed in

both print and electronically. The QS rankings supplements have become a great platform

for universities wishing to celebrate their performance with our rankings or as an important

tool to ensure their brand is established with academics and international university staff

for academic collaboration and or inbound outbound student mobility.

Each of the three supplements is 32 pages which heralds the results from the latest

rankings. The individual supplements will be sent electronically on the morning of each

release to academics and senior international university staff around the world. We will

also distribute printed copies at all major global international higher education events.

Distribution at a glance

Electronic copies - 30,000

Electronic audience profile: vice chancellors,

presidents, deputy vice chancellors, deputy

presidents, international office directors,

department heads, planning directors and

deputy vice chancellors - research and


Print edition Copies (each)- 10,000


NAFSA: Association of International Educators.

EAIE: Internationalisation of Higher Education.

AIEC: Australian International Education Conference.

AIEA: Association of International Education Administrators.

CBIE – BCEI: The Canadian Bureau for International Education.

QS APPLE: QS Asia Pacific Professional Leaders in Education


QS MAPLE: QS Middle East and Africa Professional Leaders in

Education Conference and Exhibition.

Advertising options are limited to 10 single color pages per



Inside Front Cover - US$10,000

Outside Back Cover - US$8,000

Run of Page - US$6,000

10% discount if booking two supplements

and 15% discount if booking all three


Please contact for more information.

18 | QSIU Services

The QSIU Website

The QSIU Library

Visit our QSIU Library on

The library contains a wealth of reports,

each pertaining to a specific area in higher

education intelligence:

~ ~ QS Careers Advisors’ Guide

~ ~ Jobs & Salary Trends


~ ~ QS World University Rankings result

tables - Excel format

~ ~ Country Reports

~ ~ QS World University Rankings


~ ~ QS Applicant Survey

~ ~ QS World University Rankings by

Subject - Result tables

~ ~ QS University Rankings: Latin America


~ ~ QS University Rankings: Asia


~ ~ Special reports including Asia as a

destination for innovation

The QS Intelligence Unit’s website attracts a specific

audience of academics who frequent the site for the

latest news in higher education, rankings, and events


The website is relatively new but the audience has grown

signficantly. In 2012, it received over 500,000 page views,

an increase of 40% from the previous year. And the interest

surrounding a website dedicated to a very specific global

academic community continues to grow.

The site receives visitors from around the globe including

the United States, United Kingdom, India, Canada, Australia,

Singapore, Malaysia, Hong Kong, China, and Italy. In total, the

website reaches over 200 countries, highlighting its unique

ability to garner a worldwide academic audience.

Advertisement opportunities are available to suit your target

audience. Our rankings pages draw hundreds of thousands

of visitors, and our events page pulls in tens of thousands of

visitors. Spaces are limited, please contact for

more information. | 19

Meet the team

Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd.

Nunzio believes that education and career decisions are too important to leave to chance.

QS aims to be the world’s leading media and solutions company in the higher education

sector and the most trusted on-line and off-line meeting place for all candidates, schools and

businesses for career and educational related decisions, at each key career stage. Nunzio

is responsible for the annual Applicant and Recruiter Research, producing

several reports including the annual QS Global 200 Top Business Schools Report. He is

recognized as an authority on the strengths, weaknesses and specializations of business

schools and universities around the world.

Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit.

Ben is fully responsible for the operational management of all major QS research projects

and is actively involved in all the collection, compilation and tabulation of all the data that

lead to, among others, the QS Top MBA Applicant and Recruiter Research and the QS

World University Rankings ® . Ben is a frequent contributor to the press and his opinions and

expertise are used regularly by major global publications.

Baerbel Eckelmann - Research Manager

Baerbel has a MA in General Pedagogy, Sociology and Psychology from the University of

Passau, Germany and a MA in Applied Social and Market Research from the University of

Westminster. Soon after joining QS, Baerbel took on the responsibility for the data and

knowledge management of the QS World University Rankings ® and regional rankings

exercises. Baerbel also manages the QSIU research team in Singapore.

Jason Newman - Global Commercial Director

Jason is based in QS London HQ, and has 22 years experience working in publications,

events and promotions, including for the last 12 years in the international higher education

sector. At QS he has run a portfolio of international undergraduate and graduate recruitment

products and services. He consults with top universities worldwide, introducing the QS

portfolio and advising them on strategies for brand positioning, international student

recruitment and international partnerships.

Team of Analysts and Researchers

Stephanie Braudeau, Ina Chiriliuc, Abby Chau, Martin Juno, Susan Gatuguta, Shadi Hijazi,

Deena Al-Hilli, Irene-Jay Shin, Dr. Christina Yan Zhang and Hillol Nag.

20 | QSIU Services

Contact us

Head of sales Jason Newman

Australia, New Zealand and Canada Jason Newman

UK, Ireland, Netherlands, Scandinavia and Switzerland Nicholas Sequeira

France Nicolas Cletz

Latin America, Spain, Portugal and Belgium Bernardo Amador

Asia, Middle East and Africa Mandy Mok

Italy and Turkey Dario Consoli

Eastern Europe and Central Asia Zoya Zaitseva

USA Mark Shay

Rest of World Jason Newman | 21

QS - Our Mission

To enable motivated people around the

world to fulfill their potential, by fostering

educational achievement, international

mobility and career development.

Tel.: +44 (0)207 428 2782

QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC, New York

22 | QSIU Services

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