QS STARS Business Schools - QS Intelligence Unit

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QS STARS Business Schools - QS Intelligence Unit

QS STARS

Business Schools

Shining a Light on Excellence

Recognizing Diversity in Business Education

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QS Stars - Feedback

QS Stars Business Schools - Introduction

QS rankings and ratings are indispensable when HR explores new

niches, such as graduates from a new region or specialization.

How a university is rated definitely helps reduce uncertainty.”

Olga Molina, HR manager at Ernst & Young

“Analogous to hotel star ratings, QS Stars Business Schools will

help people understand the key customer-facing attributes of

MBA programs.”

Professor Paul Thurman, Columbia Business School &

QS Academic Advisory Board

An alternative to rankings, QS Stars is a rating system, designed to shine

a light on business schools for their diverse and specialist strengths.

Participating business schools are awarded with a star rating based on

their performance in an audit.

QS Stars also offers an international standard for comparison for any

participating institution. This is particularly useful for business schools

focused on boosting their international marketing efforts. The award

is licensed to an institution to highlight its star rating in all visual

communications.

CATEGORY STAR RATING

Research

Employability

Infrastructure

Internationalization

Innovation

Engagement

Specialization

OVERALL

Name of Business School

The QS Intelligence Unit has, through rigorous and independent data collection

and analysis of performance metrics as set out in the QS Stars methodology, rated

xxx as a five star institution.

The QS Stars rating system is operated by the QS Inte ligence Unit, the independent compiler of the QS World University Rankings® since 2004. The system

evaluates universities across a wide range of important performance indicators a set against pre-established international standards. By covering a broader

range of criteria than any world ranking exercise, QS Stars shines a light on both the exce lence and the diversity of the rated institution.

SAMPLE

QS Stars – © 2011 QS Inte ligence Unit (a division of QS Quacquarelli Symonds Ltd)

more than

Ben Sowter - Head of QS Inte ligence Unit

QS Academic Advisory Board

QS has invited leading faculty and industry experts to help create a framework for our research exercises. This advisory

board is currently made up of people who share our passion and vision for the management education sector. They

include:

Dr Jerry Wind

Dr Alan Kantrow

Dr Santiago Iniguez

Dr Bhaskar Das

Dr Emma Rasiel

Paul Thurman

John O’Leary

Professor of marketing at Wharton Business School

Professor at Skolkovo Moscow School of Management and former editor of McKinsey Quarterly

and Harvard Business Review

Dean of IE Business School

Executive president, Times of India

Head of economics, Duke University

Clinical professor in statistics & healthcare management, Columbia Business School

Editor of UK Good University Guide and QS Top Universities Guide

About QS Intelligence Unit

The QS Intelligence Unit (QSIU) strives to be the most trusted independent source of intelligence in the global higher

education sector.

Since 1990, QS has conducted research in a range of education and employment areas, beginning with a global survey

of MBA employers.

QS has been producing the World University Rankings annually since 2004, achieving 20,000,000 web visits and

international recognition.

With operations in London and Singapore, QSIU delivers detailed analysis and is committed to the key values of

rigorous integrity, independence and authority.

Increasing public interest in comparative data on universities and organizations, combined with growing demand from

institutions to develop deeper insight into their competitive environment, has led QSIU to develop QS Stars, adding to

its portfolio of distinct services.

Trusted. Independent. Global.

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The Benefits

The Benefits

QS Stars allows your business school to gain recognition, without

the year-on-year uncertainty caused by fluctuating rankings, but

with greater granularity than traditional accreditation.

QS Stars:

• Allows institutions to shine where rankings may not

• Reflects core missions such as: Employability, Teaching and Student Quality, Research, Facilities

• Includes unique criteria, such as innovation and entrepreneurship

• Highlights specialized areas of excellence at your school e.g. international management

Opportunity to gain international recognition:

QS Stars is an award which is licensed to be reprinted in a school’s own domestic and international marketing

QS will profile results on our websites TopMBA.com / Topgradschool.com, with country and regional features.

Development Road Map report will guide schools on how to improve their star rating in the future:

• Identifying quick, manageable steps to improve your institution’s rating

QS Stars will be given great visibility to MBA / Masters

candidates around the world.

Great international visibility

Events

QS Stars Business Schools will be seen by the 250,000 people who register for one of the 215 QS events

per year,

representing over 5% of the global international HE student population

• School signs (optional), dedicated pull-up banners

Online and print

• Extensive visibility on TopMBA.com / TopGradschool.com, with over 1.5 million visitors in 2011

QS Stars rating on your business school / grad school profile page

• Appear in country and regional features

• Appear alongside Global 200 Business Schools page

QS Stars will be available as a search criterion in the online search tool for MBA / Masters candidates,

QS TopMBA Scorecard

• Media advertising campaign in our partner publications e.g. The Times, Times of India, Handelsblatt etc.

Reinforce your own marketing efforts:

QS Stars takes the form of an award which is licensed to business schools for reprinting.

The award badge takes two forms:

- Standalone badge - to highlight overall excellence

- Detailed badge - to highlight strengths in respect to key missions of your business school

Brett Blacker, international director at the University of

Newcastle, Australia, recieves the 2011 QS Stars award

Prof Bertil Andersson, president of Nanyang Technological

University (NTU), celebrates NTU’s QS Stars award

Professor Frederick G Hilmer, president and

vice-chancellor at UNSW, receives the 2011

QS Stars award

Louise Tobin, director of international student

recruitment, University College Cork, receives

the 2011 QS Stars award

*NB: Images are for illustrative purposes only.

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QS Stars Defined

Thresholds

Thresholds

Please see below the scoring thresholds for the QS Stars Business School evaluation:

One star – A typical one-star business school may be recently established, yet has in place all the key components

required to provide a good standard of education to its students.

Two stars – A typical two-star business school is well established within its local context. It has a growing reputation

with employers and provides an engaging experience to its students.

Three stars – A typical three-star business school enjoys a strong reputation with local employers and provides a rich

and well-equipped environment for students and faculty. The standard of teaching is high and less than two years’ work

experience will generally be a barrier to admission.

Four stars – A typical four-star business school is highly international, demonstrating excellence in both teaching and

employability. The school generally attracts international applications from high-quality, experienced candidates to its

full-time program and as a result can be highly selective. Graduates can expect the brand name of the institution to

engender recognition and respect domestically, and to a lesser extent internationally.

Five stars – A typical five-star business school is generally world-class in a broad range of areas, including research,

and/or has one or more accreditations. The student body is globally representative, enjoys an excellent international

employer reputation, and has strong connections to its influential alumni network. Upon graduation, students

automatically become members of a highly exclusive global community and as a result are typically able to command a

significant uplift in earning potential.

Distribution of Points

Please see below the scoring thresholds for the QS Stars Business Schools

evaluation, overall and in the individual categories.

Star Rating

Points

Available

School

Criteria

Employability

Output Criteria

Research

Innovation /

Engagement

Specialist

Criteria

Overall

100 200 150 100 250 1000

ONE STAR 10 20 15 10 25 100

TWO STARS 25 50 35 25 65 250

THREE STARS 40 80 60 40 100 400

FOUR STARS 55 110 85 55 140 550

FIVE STARS 70 140 105 70 175 700

School Criteria

For full details of the methodology please ask your QS representative. See table below

for list of all indicators, with maximum score shown in the right-hand column:

SCHOOL CRITERIA

FACILITIES

100

QS B-SCHOOL

RATING 1000

Note: Methodology may be subject to amendments.

School Criteria

300

Output Criteria

450

Specialist Criteria

250

Facilities 100

Internationalization & Diversity 100

Teaching & Student Quality 100

Employability 200

Research 150

Innovation & Entrepreneurship 100

OR Engagement 100

(Optional Alternative category or any of the above)

Rankings & Public Evaluations 250

OR Program Strength 250

IT Infrastructure ............................................................................................................................ 40

Library facilities ............................................................................................................................ 40

Sports & catering facilities ............................................................................................................. 20

INTERNATIONALIZATION & DIVERSITY

International diversity ................................................................................................................... 40

Gender balance OR Ethnic mix ..................................................................................................... 20

Academic partnerships.................................................................................................................. 20

International faculty ...................................................................................................................... 10

International students .................................................................................................................... 10

TEACHING & STUDENT QUALITY

Faculty Student Ratio .................................................................................................................... 30

Satisfaction with teaching OR Faculty with PhD ............................................................................ 30

Talent Attraction OR Completion Rate ......................................................................................... 40

OUTPUT CRITERIA

6 version 1.3

7

EMPLOYABILITY

100

100

200


International faculty ...................................................................................................................... 10

International students .................................................................................................................... 10

ENGAGEMENT

100

Faculty Student Ratio .................................................................................................................... 30

Output Criteria

Satisfaction with teaching OR Faculty with PhD ............................................................................ 30

Talent Attraction ........................................................................................................................... 40

OUTPUT CRITERIA

TEACHING & STUDENT QUALITY

100

Optional alternate to any of the Output categories, note higher weighting on employability and research

Community investment and development...................................................................................... 40

Scholarships and bursaries ............................................................................................................ 40

Specialist Criteria

Regional human capital development ............................................................................................ 20

SPECIALIST CRITERIA

EMPLOYABILITY

200

RANKINGS & PUBLIC EVALUATIONS

250

Employer reputation .................................................................................................................... 100

Graduate employment rate ........................................................................................................... 50

Career service support .................................................................................................................. 25

Alumni access .............................................................................................................................. 25

RESEARCH

150

Accreditations .............................................................................................................................. 50

Domestic Recognition.................................................................................................................. 100

International Rankings ................................................................................................................. 100

OR

PROGRAM STRENGTH Inte

250

Academic reputation OR Research papers published ..................................................................... 50

Research impact ........................................................................................................................... 50

Faculty publishing in international business journals ..................................................................... 50

INNOVATION & ENTREPRENEURSHIP

100

Faculty-Business integration .......................................................................................................... 40

Alumni start-up companies OR Spin-off companies ....................................................................... 40

Venture fund ................................................................................................................................ 20

ENGAGEMENT

100

Optional alternate to any of the Output categories, note higher weighting on employability and research

Community investment and development...................................................................................... 40

Scholarships and bursaries ............................................................................................................ 40

Regional human capital development ............................................................................................ 20

SPECIALIST CRITERIA

Graduate Employment Rate .......................................................................................................... 50

Avg. Years’ Work Experience OR Completion ............................................................................... 50

Student Satisfaction OR Accreditation ........................................................................................... 50

Faculty Student Ratio .................................................................................................................... 50

Applications per Place .................................................................................................................. 50

Program Subjects:

Pre-requisites

International Management

Accounting

Actuarial

Business Law

Finance

Marketing

Entrepreneurship

Innovation

Operations Management

Information Management

Leadership

Corporate Social Responsibility

Strategy

MBA

1 Star

• Must have the authority to grant valid degree level programs in its own name

4 Stars

• Must have at least 5% international students

RANKINGS & PUBLIC EVALUATIONS

Accreditations .............................................................................................................................. 50

Domestic Recognition.................................................................................................................. 100

International Rankings ................................................................................................................. 100

OR

250

5 Stars

• Must have at least 10% international faculty

• Must have at least 10% international students

• Must have at least 85% points in Research category

• Must have a minimum of 110 points in Employability category

• Must have at least 70 points in Facilities category

PROGRAM STRENGTH Inte

rnat

250

ion

version 1.3 Graduate Employment Rate .......................................................................................................... al 8 50

version 1.3

9

Avg. Years’ Work Experience OR Completion ...............................................................................

Ma

50

nag

Student Satisfaction OR Accreditation ........................................................................................... 50


QS Stars is rapidly growing into the chosen evaluation system for universities worldwide. With institutions from over 20 countries globally

participating in the QS Stars program, it is an increasingly recognized international standard.

QS Stars employs a rating method designed to allow a university to shine irrespective of its size, shape and mission. At the end of the audit process

universities are awarded a stars badge and certificate for their overall performance and are also awarded stars badges in each of up to 11

competency areas. The number of stars awarded at the overall and category levels will resonate with international students, parents and university

staff, and become a valuable asset for your marketing collateral and outreach.

Like star rating systems for restaurants, QS Stars is designed so that an overall one star is still very much an outstanding achievement. A wide range

of indicators are used to measure the performance of an institution enabling institutions with key strengths often overlooked in other evaluations, to

shine.

This pre-assessment report draws on the data currently held by the QS Intelligence Unit for Sample University and provides a summary of the likely

results if no further data were provided. It also serves as an indication of the amount of further data collection work required to complete the audit

process.

Category Points Available Points Awarded Percentage of Data Collected Star Rating

CORE CRITERIA

LEARNING ENVIRONMENT CRITERIA (Choose One)

SPECIALIST CRITERIA

Life Sciences & Medicine

ADVANCED CRITERIA (Choose Two)

Number of Stars

200 175 100%

Based on 68% of the data required, Sample University has achieved FOUR STARS.

Threshold

four_star_badge

For more information, please contact Jason Newman on jason.newman@qs.com or +44 (0)7789 773 562

QS Stars – Copyright © 2010-2012 QS Intelligence Unit (a division of QS Quacquarelli Symonds Ltd)

Development Roadmap

Pricing

Business schools that participate in the QS Stars evaluation program receive a comprehensive report detailing their

results and an in-depth analysis, similar to the images shown below. Each QS Stars Development Roadmap:

• Provides detailed analysis of a school’s performance in the QS Stars audit

• Identifies key areas of improvement

• Highlights existing strengths

QS STARS AUDIT FEE - US$9,850

• Audit valid for three years

• Includes report detailing basis for achieved award and guidance on maintaining/improving award

level

• Optional annual audit can be conducted at an extra fee

QS STARS ANNUAL LICENCE FEE - US$6,850 (Minimum term 3 years)

• Includes upgrade to intermediate profile level on www.topmba.com / www.topgradschool.com

• Presentation of specific results on a customized link

• Licence to use supplied graphics and logos in online and printed materials to present rating to

stakeholders

Please note, the invoicing schedule will be as follows:

Year 1 - US$16,700 (audit fee and annual license fee)

Year 2 - US$6,850 (annual license fee)

Year 3 - US$6,850 (annual license fee)

QS Stars Pre-assessment

Sample University

TEACHING 150 106 75%

EMPLOYABILITY 150 75 67%

RESEARCH 150 120 75%

INTERNATIONALIZATION 150 100 71%

FACILITIES 100 28 62%

ONLINE / DISTANCE 100 0 0%

SPECIALIST STRENGTH

CULTURE 50 0 0%

INNOVATION 50 50 100%

ENGAGEMENT 50 0 0%

ACCESS 50 10 25%

OVERALL 1000 664 68%

ONE 100

TWO 250

THREE 400

FOUR 550

FIVE

THREE

FIVE

FOUR

TWO

FIVE

FIVE

ONE

FOUR

Pre-assessment report

If you wish to find out more on how your institution might perform, contact your

local representative for at summary report that outlines the possible perfomance in

the QS Stars evuation overall and in the individual categories. This summary is free of

charge and is based on publically available data and data submitted through our QS

Core database. (Subject to availability of data)

FIVE 700

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Participation Form

Regional Account Managers

Name

Institution Name

Institution Address

Position

FOR GENERAL ENQUIRIES, PLEASE CONTACT

Deena Al-Hilli

deena@qs.com

Email

Tel

Fax

3 YEAR AUDIT OPTIONAL ANNUAL AUDIT

TOTAL COST

FOR FURTHER INFORMATION ON QS STARS IN YOUR AREA, PLEASE CONTACT

Australia, New Zealand, Scandinavia, Rest of World Jason Newman jason@qs.com

Ireland Nicholas Sequeira nicholas@qs.com

United Kingdom Hanna Khan hanna@qs.com

Asia Mandy Mok mm@qs.com

Africa Barak Cerff barak@qs.com

Italy & Turkey Dario Consoli dario@qs.com

Confirmation of your booking and an invoice will be sent to you via email. A QS representative will be in

contact. This contract is binding.

Eastern Europe & Central Asia Zoya Zaitseva zoya@qs.com

USA & Canada Aled Owens aled@qs.com

Authorized signatory

Name of signatory

Signature:stamp

Position

Date

Middle East Nunzio Quacquarelli nq@qs.com

Latin America, Spain & Portugal Bernardo Amador bernardo@qs.com

Please sign and scan through to your representative

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QS Stars - Feedback

Meet the Team

“NTU is participating in a QS Stars audit to establish our strengths as a

university across a broader set of criteria than can be measured in any ranking

system, and to provide valuable information for our many stakeholders:

students, employers, fellow academics and our local community.”

Bertil Anderson, president, Nanyang Technical University

“I particularly like your section on ‘innovation and entrepreneurship’.

There is no evaluation of these aspects of a business school at present, yet

they really matter to candidates.”

Fernando Contreras, senior program manager, Thunderbird

“I believe QS’ new B-School ratings will be extremely valuable for schools

of high quality at less well known universities. It will help them to

demonstrate their credentials and specialist strengths in a way not achieved

by accreditation systems.”

Neelum Bashir, business development manager,

Bradford University Management School

QS Stars is a really good idea. There is a real need amongst schools.”

Jeff Hunter, Temple

“You may be interested to know that we used QS data – along with a number

of other datasets – to analyse our performance and prospects …..

The outcome was that our University Council approved a research investment

strategy of some AUD$40m over five years and a new investment cycle

approach to research development.”

Sue Rowley, University of Technology, Sydney

Jason Newman - Global Commercial Director

Jason is based in QS London HQ, and has 22 years experience working in publications, events and

promotions, including for the last 12 years in the international higher education sector. At QS he has run

a portfolio of international undergraduate and graduate recruitment products and services. He consults

with top universities worldwide, introducing the QS portfolio and advising them on strategies for brand

positioning, international student recruitment and international partnerships.

Deena Al-Hilli - Project Manager

Deena is responsible for the overall growth and development of QS Stars. She joined QS in 2006 as a

business development executive liaising with universities and business schools from around the globe to

help them recruit high-quality candidates and improve their local and international presence. Deena has

been a key member of the QSIU team since joining it in 2010, and is actively involved in the collection,

verification and compilation of all data for the QS Stars audits. She frequently contributes her expertise

to global higher education events and conferences.

Ben Sowter - Head of Research at QS, leading the QS Intelligence Unit

Ben is fully responsible for the operational management of all major QS research projects and is actively

involved in all the collection, compilation and tabulation of all the data that leads to, among others, the

QS Top MBA Applicant and Recruiter Research and the QS World University Rankings ® . Ben is a frequent

contributor to the press and his opinions and expertise are used regularly by major global publications.

John Molony - VP for Strategic Planning and Marketing

John joined the senior management team at QS in 2009 after 15 years in international higher education

in Australia. At QS he is responsible for corporate marketing and the brand, and is leading several key

initiatives. For QS’ sister companies, he is a senior consultant and director with QS Consulting, and a

director with QS Unisolutions. John is also a member of the QS Academic Advisory Board.

Nunzio Quacquarelli - Founder and Managing Director of QS Quacquarelli Symonds Ltd.

Nunzio believes that education and career decisions are too important to leave to chance. QS aims to be

the world’s leading media and solutions company in the higher education sector and the most trusted online

and off-line meeting place for all candidates, schools and businesses for career and educational related

decisions, at each key career stage. Nunzio is responsible for the annual TopMBA.com Applicant and

Recruiter Research, producing several reports including the annual QS Global 200 Top Business Schools

Report. He is recognized as an authority on the strengths, weaknesses and specializations of business

schools and universities around the world.

Team of Analysts

Stephanie Braudeau Ina Chiriliuc Abby Chau Martin Juno Susan Gatuguta Shadi Hijazi Hillol Nag

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QS - OUR MISSION

To enable motivated people around the

world to fulfill their potential, by fostering

educational achievement, international

mobility and career development.

www.qs.com

Tel.: +44 (0)207 428 2782

QS with offices in: London, Paris, Singapore, Stuttgart, Boston, Johannesburg, Shanghai, Sydney, Washington DC

http://iu.qs.com

intelligenceunit@qs.com

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