Media Studies Revision Booklet

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Section A Investigating TV Crime Drama Pudsey Grangefield School Industry The last questions on both sides of the paper will test your knowledge of the TV Drama industry. You will be expected to be able to comment on the organisations that create and broadcast dramas and the organisation that regulates the industry. You will also be tested on your knowledge of the way organisations market and promote their products and the ways in which TV Dramas are made available to audiences in a digital age. ______________________________________________________________________________________________________ Broadcasting = • PSB = public service broadcasting – the BBC – paid for by the licence fee. • Commercial broadcasters = broadcasters that make their money through advertising – ITV, Channel 4 and 5 and all the digital channels including Sky Atlantic etc. • Narrowcasting = broadcasters often target smaller niche audiences through channels such as The Horror Channel etc. • OFCOM = regulate the TV industry and deal with complaints made by the public. • Scheduling = when a drama is broadcast can be really important. A product must be broadcast when the target audience, are most likely to watch. • The Watershed = The watershed is still 9pm. After this time, orhanistaions are allowed to broadcast dramas that have adult content. • BARB = Broadcasting audience Research Board – provide viewing figures for British TV. • Peak time = between 6 and 10.30 – when most people watch TV. ______________________________________________________________________________________________________ Distribution = • Digital TV Channels – Sky have a range of channels that broadcast dramas in a specific genre – The Horror Channel, The Sci-fi channel, Comedy Central etc. • Youtube channels – many broadcasters now have their own Youtube channel • Online players – many broadcasters now have their own online player – BBC iplayer, ITV player, 4 on demand, Sky Go etc. ______________________________________________________________________________________________________ Marketing and promotion = • Websites / Social Networking = most dramas have their own website or at least dedicated pages on the website of the broadcaster. Most programmes also have a facebook page and twitter account. • Trailers/adverts = broadcasters often trail there product on their own channel and sometimes they advertise their dramas through other broadcasters. • Bridging = this is a common form of promotion and is used by all broadcasters. This is where a drama is advertised in between two programmes. For example, the BBC often produce lavish trailers with taglines, (everyone is talking about it) for Eastenders, that are played in between other programmes on the BBC. • Sponsorship – some dramas are sponsored by specific companies – Cadbury’s sponsor Coronation Street (a family product for a programme that has a target audience of families) • Physical Merchandise = many dramas like Doctor Who, sell a range of merchandise such as, Clothes, DVD’s Posters etc • Digital Merchandise = broadcasters of ten give away free digital merchandise, like wallpapers and backgrounds, access to interviews with characters, plot line spoilers etc. • Spin offs – The creation of further series or online content – E20, Cleveland etc. • Star vehicles – dramas help to create star vehicles that audiences grow to love. ______________________________________________________________________________________________________ Key Terms = 1. PLATFORMS – the different types of media that TV drams can be broadcast through and marketed through – digital tv, online, DVD, radio, print, outdoor advertising. 2. CONVERGENCE – using different media platforms to distribute and market the same product. 3. SYNERGY – using the same techniques across a range of media platforms, to market and brand a drama – colour codes, typography, logos, theme tunes, Proppian characters, locations etc. Television Crime Drama and Magazines 2014 22
Section A Television Crime Drama Pudsey Grangefield School Task 10 - Using examples, explore why crime dramas are important for the television industry. TASK 10 …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... …………………………………………………………………………………………………………………………………………………………................... Television Crime Drama and Magazines 2014 23
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Media Studies Revision Booklet

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