Ryanair Formula
Ryanair Formula
Ryanair Formula
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The “<strong>Ryanair</strong> <strong>Formula</strong>” – Lower Fares, Lower Costs<br />
Low cost, more efficient, bigger aircraft<br />
High people productivity through incentives<br />
Lower maintenance costs on new aircraft<br />
Higher utilisation / lower costs at secondary airports<br />
More flights per day per aircraft<br />
Internet sales of 99% = lowest S&M costs<br />
Profitable ancillary sales reduces costs<br />
Lower costs = lower fares = higher growth & profits<br />
(c) This presentation is subject to copyright and may not be copied or used without the express consent of <strong>Ryanair</strong><br />
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