Provisional Conference programme EUPRIO ... - University of Kent

Provisional
Conference programme EUPRIO 2013 – University of Kent, UK
‘Students, alumni and staff – the best university brand ambassadors’
Thursday 27 June
12.00-18.00 Conference registration open - Keynes Atrium Foyer
12.00-23.00 Room check-in – Keynes reception
18.00-19.30 Walking city tour (pre-booking required)
19.30-21.00 Conference Welcome Reception – Canterbury Cathedral Lodge
David Nightingale – Senior Deputy Vice-Chancellor, University of Kent
Denis Ancion – President, EUPRIO
Champagne buffet
Friday 28 June
8.00 Registration – Grimond foyer
9.00 Denis Ancien – short video ‘working with students’
9.15 David Nightingale introduces
Keynote address - Anthony McLaren, Chief Executive, Quality
Assurance Agency (UK)
10.15 Coffee break
10.45 European Plaza
12.00 Lunch
13.30 Master Classes and Lectures
Choose either one of the Master Classes (MC), or two of the lectures
(L) Numbers limited for Master Classes, which run from 13.30 to
17.00. Lectures are repeated and run from 13.30-15.00 and 15.30-
17.00
Tracy Playle: Content really is King: rethinking your approach to engaging
your community (MC)
Cor Jansen: The communication department of the future (MC)
Edwin van Rest and Ellen Torset: Orchestrating word of mouth – Your
students as ambassadors (MC)
Katherine Ma: Public Relations and the globalisation of Asian universities
(L)
Julie Giraud-Avril: (TBC) Overview of European students’ expectations –
comparing business and engineering students (L)
Justin Shaw: The state of university-student engagement. (L)
Alison Coles and Fiona Jones: Engaging Faculty staff in advancement activity
within a decentralised university organisational structure. (L)
John Cavani and Robert Tomlinson: How to improve the quality of the student
experience and make them feel as positive as possible about the brand. (L)
Ulrich Marsch: TUM Net – from Identification to Activation. Activating an
Alumni community (L)
Kristien Jacobs: Presentation title to be confirmed (L)

15.00 Coffee break in Grimond foyer
15.30 Workshops
17.00 Close of business
18.30 Coaches depart for East Quay and Brewery Bar, Whitstable
Buffet/BBQ
Band
23.00 Coach departs back to university
24.00 Coach departs back to university
Saturday 29 June
9.00 Workshops first round – Choose two of the following workshops, held at 9.00
and 11.00
Paul Helbing: Branding the rebels: The 'product' of a university is people.
Students, teachers, scientists. Human beings of flesh and blood. What
communicators can learn from psychologists and judo!
Rob Speekenbrink and Karlijn de Wit: Hands on: How to train your social
media ambassadors
Mike Young: Why a university media? And why in English?
Elisabeth Mattes and Ingeborg Sickinger: University of Vienna: Alumni as
Ambassadors
Katja Lamping: How to involve academics in a strategy of brand promotion
Jane Chafer: It’s your university, what do you want to say? (info promised this
week)
Miles Banberry: Building a network of student tweeters
Mauritz Danielsson: the art of making feel welcome (the concept of
hostmanship)
10.15 Coffee and poster session (EUPRIO Awards)
11.00 Workshops second round
12.00 Keynote two: Jon Orn: EUPRIO 2012 Award winner on the Biophilia project –
Grimond Lecture Theatre
13.00 Buffet Lunch
14.15 Photograph of delegates
14.45 General Assembly
15.30 Students as brand ambassadors (round table) with Karina Ufert, Chair of the
European Students Union (ESU); Emanuel Alfranseder, President of the Erasmus
Student Network, and a representative from NUS UK (to be confirmed after the April
leadership– chaired by Jack Grove from Times Higher - Grimond Lecture Theatre
16.30 Close of business
18.30 Pre Gala Dinner Drinks
Rutherford Cloister Gardens
19.30 Gala Dinner and EUPRIO awards
Rutherford Dining Hall
Sunday 29 June
09.30 Coaches depart for optional tour of Leeds Castle

If you have any questions regarding the conference programme or content
please email:
Martin Herrema at the University of Kent: M.J.Herrema@kent.ac.uk