ADB Company visit to PSA - Association of Dutch Businessmen

ADB Company visit to PSA - Association of Dutch Businessmen


"We are nearing the end of another eventful year and are preparing for what's to

come in 2005. Living as an expat in Singapore (which is the situation for most of our

members) creates some excitement already of course and in addition many of us will

look back at either personal or business highlights and lowlights, hoping that we will

see more of the highlights in the next year!

Bram Steenks

Those of us that work in the petrochemical industry, like myself, have witnessed a

"turn for the better" finally come true. It was an excellent year for most chemical

companies, despite the high oil prices. And next year looks bright also, thanks most

of all to the continuing demand growth in Asia. It is important for our industry to

have a number of good years, as they will have to compensate for the poor results

that we experience in "the bottom of the chemical cycle". Already now we can see

the peak period coming to an end for a number of products, when a few large new

petrochemical complexes will start up later next year, notably in China.

For the ADB there has been some excitement too in 2004. We have polled our members

and introduced a number of new initiatives, such as the cluster groups. We had our

annual black tie dinner at the (literally) top location of the China Club. We started

working more closely with other business groups in Singapore, the result of which

you can judge for yourself in the December event at the Philips Electronics Singapore

Toa Payoh campus, jointly organised by the Belgian Luxembourg Business Group and

the ADB.

Our next event will be the traditional "nieuwjaarsborrel" on 10 January, this time

hosted by the Dutch ambassador at his residence, followed by an exiting programme

for the year 2005. You will be informed as usual via the ADB magazine, the ADB

website and our e-mail invitations to members.

On behalf of the ADB board I would like to wish you and your family a very good 2005.

We hope to welcome most of you, together with your partners, on 10 January to

contribute to a solid start of the new year!"



Charlotte Ruegg

Nick van Holstein Ruud Lantinga Jeroen Keunen Frans van de Bospoort Wim Samlal


Vol.14 • No. 12 • December 2004

A monthly publication of the

Association of Dutch Businessmen


Bram Steenks


Nick van Holstein Vice-President

Charlotte Ruegg Honorary Secretary

Wim Samlal

Honorary Treasurer

Jeroen Keunen


Ruud Lantinga


Frans van de Bospoort





Sascha Roosen

Jeroen de Koning

Dorien Knaap

Brigitte Velema

Carolien Timmerman

Michael van Ommeren

Walter Moone

Mark Tilstra


Carolien Timmerman

Mailing Address:

22 Camden Park, Singapore 299814

Telephone: 9790 5261 Fax: 6467 2639


Website :

Email :

Editorial contributions for the next issue

may be sent or handed over to the ADB

Secretariat, before or on the day of the

monthly ADB meeting. The contents of

this magazine are partly based on information

received from third parties. The

Committee does not take responsibility

for the correctness of the articles.

Subscription/member fee: 100 S$ yearly.

Registration at the ADB Secretariat.


ADB Company visit to PSA 3


Babies booming business in Singapore 5

Singapore at the North Sea 8


Wanna own a piece of The World? 10



The Oil Prince and the Opium Farmer

- Robert Giebels 15


Get Hitman to take care of your spyware

Keeping the kids busy during the holidays

Find secret admirers from the past 16


Cooking in Asia: signal of societal strength

and maturity 17


Produced by MCN Creative Associates Pte Ltd

Printed by Khoo Sun Printing Pte Ltd

MITA 373/03/2001




Vol.14 • No. 12 • December 2004


ADB Company visit to PSA

By Jeroen de Koning

Building Global Partnerships

The company visit to Port of Singapore

Authority (PSA) was overbooked. It was

not the size of the auditorium on the

40th floor of PSA’s headquarters on

Alexandra Road that put a maximum

on the number of attendants but the

size of the bus that would tour us

around the container terminals. As

customary when the ADB visits a

maritime related company, everybody

brought their passport.

Mr. Alfred Cheong, PSA’s Shippers

Operations Manager welcomed us and

gave us a presentation on the history of the company

and the services it provides. The presentation,

called, ‘Building Global Partnerships”, contained

dazzling numbers of PSA’s operations measured in

Twenty-foot Equivalent Units (TEUs), and beautiful

aerial shots of its facilities.


The port of Singapore has a history of almost 200

years and traces its origins to the mouth of the

Singapore River. When Stamford Raffles and his

party arrived off Singapore on 28 Jan 1819 with

the intention of establishing a trading station for

the East India Company, one of his earliest tasks

was to deploy a survey vessel to conduct a

hydrographic survey of the port.

The East Indiamen and Opium Clippers from

India, the assortment of Chinese Junks and vessels

from Thailand and Indo-China, the Indonesian

Archipelago and the Malay Peninsula, they all came

to their respective anchorages off the Singapore

River. The cargoes were then transported by

lighters to Boat Quay where the greater part of

the business was

Mr. Alfred Cheong,

PSA Shippers

Operations Manager

conducted. The Port of Singapore thus

established itself as the entrepot port

for the region.

Keppel Harbour was opened in 1852

and largely due to the construction of

the Suez Canal in 1869, its development

was rapid over the next fifty years as

steamships were no longer required to

follow the tortuous route round the

Cape. Additional shipping lines like

Norddeutscher Lloyd, Rotterdamsche

Lloyd, Straits Steamship Co, Koninklijke

Paketvaart Maatschappij, Wilh.

Wilhelmsen, Nippon Yusen Kaisha and

the East Asiatic Co inaugurated regular scheduled

services before the end of the century. By 1932,

when Telok Ayer Basin was formally declared open,

the Port of Singapore encompassed the Singapore

River, Telok Ayer Basin and Keppel Harbour.

During the Pacific War (1941-45) Keppel

Harbour suffered great damage from bombing raids

and much of the machinery and equipment in the

dockyards fell into disrepair. The Singapore Harbour

Board resumed control in 1946, and with the

restoration of port facilities and the eventual

resumption of passenger and cargo services, the

shipping tonnages steadily mounted from 20.4

million NRT in 1947 to 82.9 million NRT in 1963.

The main type of cargo then handled was breakbulk

general cargo, with small volumes of bulk

vegetable oil and latex.

On 1 Apr 1964, the Port of Singapore Authority

(PSA) was formed and with the opening of a

container berth in 1972 at Tanjong Pagar, Singapore

became the first port in Southeast Asia to

accommodate a third generation container vessel,

making it an important link in the new chain of

global container ports.


PSA is a global leader in the ports and terminals

business with investments in 17 port projects in

Practical overview


Vol.14 • No. 12 • December 2004


Getting up close

PSA Harbour

Guided tour in PSA bus

11 countries - Singapore, Belgium, Brunei, China,

India, Italy, Japan, Netherlands, Portugal, South

Korea and Thailand. In 2003, PSA handled 28.7 m

TEUs of containers at all its ports around the world,

including 18.1 million TEUs in Singapore. This year

PSA expects to handle 20.6 million TEUs in


PSA is headquartered in Singapore where its

flagship Singapore Terminals operates the world’s

largest transhipment hub. Functioning as one

integrated facility, its four terminals at Tanjong

Pagar, Keppel, Brani, and Pasir Panjang handle over

40.000 containers and 60 vessel calls on an average

day. As the “World’s Port of Call”, PSA Singapore

Terminals provides shippers a choice of 200 shipping

lines with connections to 600 ports in 123 countries.

This includes daily sailings to every major port in

the world.

PSA’s current facilities in Singapore comprise of:

• 37 container berths

• 10314m quay length

• 112 quay cranes

• 385 bridge and yard cranes

• 400 refer points

At the heart of PSA’s terminal operation

capabilities are PORTNET® and CITOS®. First

developed in 1988, the Computer Integrated

Terminal Operations System (CITOS®) is an

enterprise resource planning system that

coordinates and integrates all aspects of port


As the world’s first nation-wide e-commerce

system, the PORTNET® system links the entire

shipping community in Singapore. Its 7,000 users

generate 70 million transactions on average

annually. The PORTNET® system enables customers

to book berths, order marine services, transact bills

and receive alerts and many other innovative


PSA is a pioneer in the innovative application

of technology to deliver significant enhancements

in efficiency. At PSA Singapore Terminals, a flowthrough

gate system processes one truck every 25

seconds, and remotely operated yard cranes are

deployed at its new Pasir Panjang Terminal.


After the presentation we were invited to the view

deck on the 40th floor for an impressive view on

Singapore’s coastline. From our viewpoint we could

see all the container terminals that PSA operates

here. After a refreshment it was time to follow or

other host, Ms Karyn Low, the company’s senior

corporate communications executive, to the bus

that would take us on a tour to the Brani and Keppel

container terminals. On our way down in the

elevator we were treated to the quote of the day,

“there is no traffic jam on the extra mile”, brought

to us by the human resource department.

Our first stop coming out of the elevator was a

scale-model of the port. It showed that at present

only phase I and II are completed. Phase III and IV

have yet to be realised. This is however not only

an expansion of the present facilities. At some

future time the terminals that are now between

the city and Sentosa will be moved west towards

the Pasir Panjang terminal to make way for city

development. This will then create one giant

container terminal to replace the now separated


The bus took us to the fully automated flowtrough

gates and onwards to the terminals. Left

and right from us was a lot of activity with ships

being loaded or unloaded. Trucks ferrying

containers around and manned and unmanned

cranes moving back and forth stacking containers

up to six high. The size of the

facilities was even more

impressive from up close

then a little earlier from the

view deck. After the tour

we were safely delivered

back on the steps of the

PSA building where we

thanked our host for the

opportunity to visit this

city of containers.

Karyn Low,

PSA senior corporate

communications executive


Vol.14 • No. 12 • December 2004


Babies booming business in Singapore

By Brigitte Velema

As the number of Singaporean babies has been declining steadily the last few decades, the government has been doing it’s best to

promote parenthood. The government recently enhanced the Baby Bonus Scheme, first introduced in April 2001, to support

parents’ decision to have more children by helping to lighten the financial costs

of raising children. Under the new scheme parents can receive up to S$18.000

Baby Bonus from the government to help ease the financial burden of having a

child. Other measures implemented are reduction of maid levy, working mother

child relief, government paid extended maternity leave, childcare leave,

parenthood tax rebate and, subsidies on infant care fees . As the infant care

subsidy is substantial at $400 a month, it can be expected that it will fuel the

already booming infant care industry.(In less than a year time the number of day

care centers offering infant care has doubled.) One childcare centre offering

infant care is Babies Inc. Babies Inc is the only one to offer a Montessori based

curriculum for infants.(infant = 2-18 months old child) It was set up less than 3

years ago and has been very successful so far.

Interview with Lina Ong Director of Babies Inc Childcare Centre

Before becoming an entrepreneur you

were a lawyer. What made you decide to

get out on your own and why did you start

in childcare?

Well after my first child was born I went back

to work and my mother took care of my son,

which went very well. Once I was pregnant

with my second child however my mother

injured her knee and could no longer take

care of my son. I than starting to look for a

childcare centre and couldn’t find anything

that satisfied me. For my second child I was

specifically looking for centers that provided infant

care. At that time there were 9 centers in Singapore

that provided infant care. I looked at all of them

and was horrified at the thought of leaving my

children there. One centre assured me for example

that I didn’t need to worry about my baby, they

would put him in a playpen all day with some toys

and they assured me that the older children would

not disturb him. Another centre pointed to the

balcony when I asked them about outdoor play. On

top of that none of these centers actually did

anything with these children. They felt their job

was mainly to keep the children from harm. Most

of them assumed that before the age of 3 children

won’t be able to learn much anyway. None of them

had any kind of program for infants (children below

18 months). I really didn’t want this for my

children. Around the same time my oldest child

who was than 1 year old had picked up counting

by himself. It convinced me that children of this

age can really benefit from a stimulating

environment and it also made me feel that by

working fulltime I had actually really missed out a

lot. So I got myself a degree in childcare education

and set up Babies Inc together with an Australian

child care educator.

In what way do you feel you have a competitive

advantage over other childcare centers?

Well like I mentioned before we are offer a

Montessori program for infants, and we believe

that even very young children will benefit from a

stimulating environment. We encourage children

to ask questions, think for themselves and make

decisions, explore their environment and learn

independence and confidence, and we give them

the opportunity to pick up life skills. This is actually

very Un-Singaporean. To give you an example: If

you eat out you will notice that Singaporean infants

and toddlers are always spoon fed. Even though

most children are very well capable of feeding

themselves at age 1. Not only will it give a child a

sense of independence if it is capable of feeding

itself it will also prevent the child from eating more

than it needs. Most spoon-fed children will be fed

until the plate is finished, regardless of their need

for food. It’s a subtle difference of encouragement

to eat and force-feeding. We also believe that in

this age group learning occurs more through

experiencing than through “teaching “. We

therefore take great care to create the right

environment for their growth. We offer programs

like Gymboree and Kindermusik and we will shift

them to a different area about every hour. This

gives children the opportunity to explore by

themselves and this will not only stimulate their

curiosity and independence but also stimulate them

to take initiative. All of these examples mentioned


Vol.14 • No. 12 • December 2004


above are very different of the typical Singaporean

way of thinking about childcare. When we started

we had to teach our staff our philosophy. This was

quite a challenge for both us and our staff as they

were used to just being taught what activities to

do. Another thing in which we differ from most

other centers here is that we are very flexible with

our hours. We believe in complementing home

care, not replacing it. So if you would like the child

to have breakfast at home but this will make you

bring the child to the centre late we believe you

should do this and we will let you take the child

home at a later time than the other children, as

we believe it would be beneficial for the child to

have breakfast with its parents. Our flexibility also

helps parents with changing working schedules or

stay at home mums who just like their children to

have 3 sessions a week as enrichment. Overall you

could say that we differ from other Singaporean

centers in that we offer a curriculum-based and

more flexible approach to childcare.

You were only of the first to offer infant care

in Singapore, long before the government

encouraged the establishment of these kind

of centers. Did you foresee the recent

infant care promoting packages of the


Definitely. When I started out there

were 600 childcare centers, 700

enrichment centers but only 9 centers

that offered infant care. Combining

that with the fact that the maternity

leave in Singapore is only 2 months

and that not everyone has parents that

are willing and/or capable of looking

after babies. I realized there was a big

gap between what was offered and what

was needed. I also realized that with the

declining birthrates the government would

probably step up its effort to increase the

number of babies born in Singapore and that at

one point they would not only look at giving people

incentives to give birth but also to help parents

take care of their babies. The government actively

stimulates graduate mothers to have babies, and

most of these mothers want to go back to work

after giving birth. So yes, I expected there to be a

boom in the need for infant care and I expected

the government to step in and stimulate the growth

of the number of infant care centers.

Any plans to set up more centers and if so

what would be the number of centers you are


I’m planning to set up 3 centers in total in

Singapore. One in the East, one in the West and

one in Central Singapore. I believe proximity is a

very important factor for parents when choosing a

centre as children this young shouldn’t travel that

long. I think it will take some time though to set

up the third centre as it takes a lot of time and

energy to set it up and a big constraint is finding

good staff, especially for infants. Most caretakers

prefer to look after older children as it is easier to

interact with them. I have also been invited to set

up a centre in Shanghai as they have a lot of interest

in our philosophy. So we are also considering going


Babies Inc. Bukit Timah

8 Cherry Ave

Singapore 279862

Tel. 6467 7600

Babies Inc Tanjong Katong

369 Tanjong Katong Road (Block A)

Singapore 437126

Tel. 6348 4248


Vol.14 • No. 12 • December 2004


Singapore at the North Sea

By Michael van Ommeren

Both in

The Netherlands

and abroad, it

becomes painfully

apparent that we

are lost and lack

clear direction.

The consequences

become more

evident every day.

Not only the

political decision

making process has

become stagnant,

also the business

community and

Universities are

starting to pay

the price for not

having an

‘agenda for the


The global economy is changing

rapidly and affects Europe as

well. An interesting question

is how The Netherlands is

coping with the changes and in

particular, what is the outlook

for the Dutch society and

economy? In fact, we don’t have

a clear picture although we are

making a lot of plans. What is

our ambition? We should as a

society, step forward and claim

a unique position for ourselves in Europe. Just like

Singapore managed to secure a unique and strong

position in the Sixties and Seventies, when South

East Asia was changing rapidly. The success of

Singapore in the first place was due to a strong

will and commitment to acquire a position. Should

The Netherlands, instead of generating many

plans, not be more engaged in creating ambition?

Both in The Netherlands and abroad, it becomes

painfully apparent that we are lost and lack clear

direction. The consequences become more evident

every day. Not only the political decision making

process has become stagnant, also the business

community and Universities are starting to pay the

price for not having an ‘agenda for the future’.

Dutch politics is being characterized by the inability

to set clear priorities. The business community is

struggling with questions like what activities to

further develop in The Netherlands and what to

develop abroad. Scientific talent is struggling to

understand whether their faculty and research

output is to be ranked among the best of the world

or not. This became apparent in a painful way

during the national debate in November 2003.

Discussions around the Innovation platform are

characterized by a loss of direction and fuzzy talk.

A recent publication by the IMD in Switzerland was

yet another demonstration of a sheer lack of focus

in The Netherlands.

If we don’t take action, The Netherlands will

become a marginal factor in an enlarged Europe.

It’s time to set priorities and to make choices.

A country with a rich history, an international

orientation and blessed with many multinationals

has the power and ability to play a leading role in

Europe. The goal for the coming two decennia

should be to acquire and strengthen our position

in a few focused areas. Just like Singapore managed

to do in the Sixties and Seventies and in fact still

does. Interestingly, the Singapore Government in

the Sixties took advice from Dutchman, Pieter

Winsemius to create a blue print for their economy.

But the Government together with the Singapore

people had the ambition to create and build up

the Lion city to what it is today. Singapore and

The Netherlands both have an advantageous

geography and a flexible society. It seems however

that The Netherlands lacks a bit of will and

commitment to fight for the best position that

it deserves.

If the Netherlands has the ambition to become

Singapore by the North Sea, we have to focus on

Europe in the first place. This means that our best

friends are the European countries and the new

comers to the EU should not deter us. In fact, the

new countries provide opportunities where we can

benefit from. The question however is, how to

get where we want to be? A classic approach is to

determine the ‘core competences’, which activities

can be identified as logical spin offs and which

activities are needed to support the core

competences? Complete an analysis of strengths

and weaknesses, create a plan, allocate budget

and execute. What are the areas that provide

competitive edge for The Netherlands? Except

natural gas, we don’t have that much raw

materials. Agriculture and greenhouses require too

much space and that is what we are lacking. We

don’t have a strong tradition in ICT and there is no

real industrial mentality. We should focus on our

strengths, which are trade and the service industry.

Services provide employment for 65% of the

working population and will continue to grow. The

Dutch geography, the high level of education and

a relative attractive fiscal climate are certainly

strengths that have traditionally attracted

headquarters of both European and non-European


A number of non-European corporations have

already chosen to establish their European

headquarters in The Netherlands. This creates high

added value jobs and spin offs to other sectors.

Those corporations have good reasons to base

themselves in the Netherlands, but competition is

looming. Other countries and regions are fighting

to attract the same companies. Improvement of

the physical infrastructure as well as an excellent

energy- and ICT infrastructure are pre-requisites

for attracting international corporations. Education

and skill sets of people are important. The Dutch

are always praised for their language skills, but

command of the English language alone will not

longer be enough. The new Europe demands


Vol.14 • No. 12 • December 2004


knowledge of other languages as well as practical

knowledge of European laws and regulations,

accounting standards and codes of conduct. Schools

and Universities are instrumental in equipping their

students with such skills and knowledge. Security

and a clean environment will remain important

and here we have a way to go. Internationally

renowned cultural institutes will contribute towards

the attractiveness of a country or region. The

Netherlands has to do more because we are loosing

our position in the European top.

In addition to the trade and services industry,

there are numerous areas where we have a role to

play in Europe. An example is the healthcare

industry, where huge growth is predicted in light

of an ageing population. Most discussions in The

Netherlands however focus on efficiency and

affectivity rather than on the contribution of this

sector to the Dutch economy. The elderly need

many care related services in the future and these

still need largely to be developed. Until a few

years, The Netherlands had a good reputation in

this area of the service industry. Establishing a top

position in healthcare will almost certainly attract

international players. Just like in Singapore where

the healthcare sector is positively contributing to

GDP growth and with plans in place to boost this

sector. The ‘European Hospital Guest’ could prove

to be an interesting revenue-generating client for

the Dutch economy.

It is not too difficult to perform a paper-based

analysis of the strengths and weaknesses, the

opportunities and funds required for the great leap

forward. The key point for the Dutch however is

how do we get to decisions? And who will be put in

charge for executing those decisions? The prime

minister should play an important role. In addition

to his role as chairman of the Innovation Platform,

he should champion and appoint himself to the

chairman of a national conference. The objective

of the national conference should be to develop

proposals to propel The Netherlands before the

year 2025 into the European top. The proposals

need to be presented to Parliament as well as to

the ‘social partners’ and other stakeholders. Key

of such ‘covenant’ is the long-term focus and

long standing agreements about growth sectors,

investments in infrastructure and education and

priorities in research and development. In addition,

outlining the long-term objectives and social

economic and fiscal policies will create stability

and trust among all stakeholders.

As a result of all those activities, a plan will

emerge. In fact, this will determine the agenda

for Parliament and subsequent governments.

Guidance and boundaries for the national budget

will be set and the business community knows what

to expect. Education institutes and Universities will

know how they can develop towards a European

top institute and research funds can be allocated

accordingly. The tax proceeds and subsidies can

be attributed to sectors where we want to achieve

a top position in Europe.

The key question is however; do we have the

guts and drive to start such process? We were

capable to rebuild the economy after World War

II, to build the Deltawerken and also during the

tough early eighties, to close the ‘Wassenaar

accord’. It provided the foundation for a thriving

economy in the nineties. Why should we not be

able to commit to a second accord, which can lay

down the foundation for a prosperous second

decennium in the 21st century? If Singapore can

do it, why should the Dutch not be able to achieve

the same?

The article is a shortened version of an article written

by Mr. Ir. Willem P.M. van der Schoot, Chairman of

the Board at Boer & Croon Strategy and Management

Group. The full article has been published in ‘het

Financieële Dagblad’ on the 7th of August 2004.


Vol.14 • No. 12 • December 2004


Wanna own a piece of The World?

By Dorien Knaap

Did you think Singapore was a cool island to live on? Then

check this out. Four kilometres off the shore of Dubai in

the United Arab Emirates (UAE), a brand new world is

emerging from the sea. It is called The World, a cluster of

300 man-made islands shaped and positioned like countries

on a world map.

The World

project is

carried out by

Al Nakheel




Nakheel is






which is

behind a

variety of



in Dubai.

Construction on this $US 5 billion project begun in

2003 and is set to be completed by the end of 2008.

The island representing the UAE was the first to

break the surface of the Arabian Gulf in March this

year. Each island will be named after the country

corresponding to its geographic

location, and will range from 250,000

to 900,000 square feet in size, with

50 to 100 metres of water between

each island. The development is to

cover an area of nine kilometres

in length and seven in width,

surrounded by an oval shaped

breakwater. In addition, a series of waterways,

canals and lakes will be integrated to enhance the

overall design. The only means of transportation

between the islands will be by marine transport.

There will be different developments taking place

- ranging from luxurious private villas, to exotic

theme parks, golf courses and super deluxe five

star hotels. Ideas encompass everything from

private estates to public facilities. It is expected

that many of the islands will have themes of the

country they represent, although investors have

the freedom to create their own personal vision

for private or commercial use.

Putting Dubai on the world map

The vision of this project was conceived by Sheikh

Mohammed bin Rashid Al Maktoum, Crown Prince

of Dubai and UAE Defence Minister. Amid fears that

Dubai’s oil reserves are being depleted, large

investments in tourism infrastructure have been

made. Aim is to put Dubai on the map as a premium

tourist destination. One example is the amazing

Burj Al Arab hotel presiding over the coastline of

Jumeira beach is the world’s only hotel with a seven

star rating. These investments have paid off over

the years. In 2000, visitors numbered an astounding

3 million, greatly exceeding the 850,000 population

of Dubai. By 2010, the Dubai Department of Tourism

and Commerce Marketing hopes to attract 15

million hotels guests to the state. Its economy is

hurtling ahead at a breakneck pace -

its GDP in 2001 was AED 64.5 million

- and many foreign investors are

being lured by the promise of zero

taxation of profit and income.

The World project is carried out

by Al Nakheel Properties (Nakheel

Corporation). Nakheel is government

backed property development company, which is

behind a variety of landmark developments in

Dubai. One of these is called The Palm, consisting

of two islands in a palm shape, Palm Jumeirah and

Palm Jebel Ali. They consist of a trunk; a crown

with 17 fronds; and a surrounding crescent island -

the back of which forms the breakwater. Each

island will be comprised of more than 100 million

cubic meters of rock and sand. Between the two

islands there will be over 60 luxury hotels, 5,000

exclusive residential beachside villas, 5000

shoreline apartments, marinas, water theme parks,

restaurants, shopping malls, sports facilities, health

spas, cinemas and extensive dive sites.

Over 100 studies from transportation, marina

design and water supply to technology and civil

works have been completed to assess and ensure

the feasibility of The Palm. The two Palms projects

will be completed in 2006 and 2008. Apparently,

the islands will be visible from outer space.

A Dutch connection

The primary contracts for the construction of The

World and Palm Jumeirah were awarded to the

Dutch dredging and marine company Van Oord ACZ.


Vol.14 • No. 12 • December 2004


Each of the islands in The World is being reclaimed

from a depth of up to a minus sixteen (-16) metres

below the water’s surface, and will be further

developed to a height of plus three (+3) metres

above water, as dredging work continues. Works

consist of the building several types of breakwaters

with a total length of around 25 kilometres. These

will be the largest breakwaters ever build, and for

which 30 million tonnes of rock is needed. Every

week, 3 million cubic metres sand is won. The

islands within the breakwaters will need 300 million

cubic metres of sand, inclusive of the construction

of two marinas.

A world of opportunities

The islands of The World are being offered to a

select portfolio of investors on a freehold basis.

Only those investors with the ability to purchase

develop and maintain one of the islands will be

afforded the chance to purchase. Once the

reclamation process is over Nakheel will hand over

control of the islands to investors who will have

the freedom to create their own personal vision

on the islands for private or commercial use. Access

to the islands will be by marine or air transport


If you are interested in buying your piece of

The World, you will have to be pretty loaded. The

World is presented as one of the most beautiful

and exclusive destinations world-wide that

captures the essence of the perfect

getaway – a private island paradise

where life slows down, sunsets are

theatre and rain rarely falls. The

World follows a very exclusive

blueprint of the ultimate status

symbol, forming an island sanctuary

where the privileged few can stake

claim to their own version of paradise. Therefore,

The World caters to a very select clientele. Each

island will be sold to selected private developers

and are expected to have pricing beginning at US$

6.85 million, which can go up to US$37 million. All

projects will have to be screened and approved by

Nakheel first. According to the company, each

investor must not only establish their credentials

and ability to own and maintain an island, but must

also share a passion for creating the extraordinary.

Despite the costs, these prestigious projects

in Dubai have shown to be a strongly sought after

investment. Palm Jumeirah is completely sold out

- English football stars David Beckham and Michael

Owen own homes there - while the Palm Jebel Ali

is 75 per cent sold. The projects are strongly

objected to by eco-lovers, who are outraged

about the damage the extensive dredging and

reclamation may do to the marine

environment. However, this will not

stop Sheikh Mohammed. There are

ready plans for a third Palm, Deira,

which will even be bigger than the

other two. The official launch of

Palm Deira will be on November 24


Sales of The World look promising. About 17

per cent of The World has already been sold. One

of the biggest sales so far has been the 14 islands

that make up Australasia. All 14 were sold for S$530

million to a Kuwaiti consortium. The 2.2 HA island

of the Netherlands is still for sale. Singapore is too

small to be taken up in the plans. It must be a

reassuring idea that we can live our simple lives

on an island, which turns out to be truly unique

after all!


Strait Times 30 October.


Vol.14 • No. 12 • December 2004


2004, Dutch Media/Newspapers

DJ Tiesto awarded

world’s best DJ in 2004

DJ Tiesto was named the world’s best DJ in

2004 by UK DJ Magazine, for a third year in

a row.

Tijs Verwest, which is the real name of

Tiesto, was ranked first in the top 100 of

world’s most popular DJs, according to the

magazine. The top 100, which DJ Magazine

has been organising since 1993, is compiled

by music fans.

The year 2004 has been an extraordinary

one for Tiesto, with his worldwide tour and

the performance during the parade of the

athletes at the official opening ceremony

of the Olympic Games in Athens.

Tiesto received on October 20, 2004 the

Dutch DJ Award from Dutch magazine ID&T

Magazine, which gave the award for the

second time. The first Dutch DJ Award, in

2003, was also won by DJ Tiesto.

Crucell to produce

West Nile virus

vaccine for NVI

Biotechnology company Crucell NV has

signed an agreement for an undisclosed sum

with the Netherlands Vaccine Institute (NVI)

for the production of West Nile virus vaccine

to be used in human clinical trials at NVI

new Biosafety Level 3 (BSL-3) plant. Queen

Beatrix officially opened the BSL-3 plant

on November 10, 2004.

NVI is an agency of the Ministry of

Health, and is responsible for the national

vaccine supply in the Netherlands. NVI is

one of the few institutes in the world that

makes vaccines for its home country at the

request of the Government. NVI new plant

is suitable for the production of vaccines

against serious diseases such as polio, SARS,

pandemic influenza and West Nile virus.

Customs seize 50,000 illegal DVDs at Schiphol Airport

Custom authorities seized 50,000 illegal movie DVDs at Amsterdam’s Schiphol International

Airport on October 28. The ministry estimates the street value of the DVDs at around 1.0

mln euro. The DVDs came from Malaysia and were aimed for Germany. Some of the seized

movie titles have not been released on DVD in the Netherlands yet, including Garfield:

The Movie, Collateral and The Bourne Supremacy. Other movies like Open Water and

Resident Evil: Apocalypse have not been shown at Dutch theatres yet. Schiphol Customs

seized some 37,000 illegal DVDs in 2003.

Transport Ministry to allocate extra

40 mln euro for railway safety

Transport and Public Works Minister, Karla Peijs, considers allocating additional

40 mln euro ($51.5 mln) for improved safety measures on Dutch railways.

According to the Transport Ministry, trains in the Netherlands pass more

frequently through red light and therefore the risk of train accidents increases.

The risk for the workers on railroads is also considerably high and therefore the

ministry requires more funds to be allocated for improvement of the working

conditions and the railroad safety.

According to Peijs, the number of people who died in train accidents have

to be halved by 2010, compared to their number in 1985. According to Peijs,

one of the possible measures for improving railroad safety is to install traffic

lights at more visible places, as well as engine drivers to be trained more carefully

to pay attention to traffic lights. The railroad workers, in turn, have to be

better protected from the train traffic, the ministry said.

In May 2004, a total of 19 persons were injured at the central station in

Amsterdam, when an intercity train coming from Haarlem, crashed into another

train. According to a report by the Transport Safety Board, the intercity train

had driven through a red light.

Number of minks in the

Netherlands at 3.6 mln

The population of minks in the Netherlands

doubled from 1.8 million to 3.6 million

in the period 1993 - 2003, Dutch Central

Bureau of Statistics said.

According to CBS, the largest increase

in the number of minks was registered in

the municipality of Gemert-Bakel, southern


Some 99 pct of the mink fur production

in the Netherlands is intended for export,

due to the fact that a large part of the

Dutch is against the mink breeding farms.

Dutch animal organization Bont voor

Dieren appeals for a ban on minks breeding,

due to the fact that the welfare of the

minks in the farms is seriously affected

and that minks are bred for a luxurious

product, which has many alternatives, the

organization said.

SNM insists on

maximum speed

decrease on A10

ring road

Dutch environment organisation Stichting

Natuur en Milieu (SNM) sent a petition to

the Dutch Lower Chamber for a decrease

of the maximum allowed speed on the

A10 ring road near Amsterdam and the

so-called Rotterdam Rhombus, a network

of motorways around Rotterdam, western


SNM requires the maximum allowed

speed on these roads to be 80 km per hour

with the aim of reducing the noxious


Amsterdam environmental official

Hester Maij has also included a proposal

for a speed limit on the A10 ring road in

her recent environment policy plan. She

considers the measure will contribute to

environment protection and will improve

the transport flow on the A10 road. In 2002,

Rotterdam launched a test speed limit of

80 km per hour on the A13 motorway. Since

then, the air pollution near that motorway

has decreased by some 20 pct and the

noise pollution has dropped by 15 pct as a

consequence of the measure.

Meanwhile, Dutch Minister of Traffic

and Public Works, Karla Peijs, pledged to

decrease the maximum allowed speed on

the roads in six regions in the Netherlands

but did not name the exact locations.


Vol.14 • No. 12 • December 2004


2004, Dutch Media/Newspapers

50 pct of singles visit dating websites

A total 50 pct of the Dutch singles visit dating websites, while the other half seeks

partners in the traditional way, a survey by research bureau TNS NIPO showed.

A total 500 singles took part in the survey, ordered by Dutch dating website

A total one out of seven singles want to start a relationship, while 65 pct are not

actively looking for a partner, but are open for a relationship. A total 17 pct meet

people at entertainment places, 16 pct through friends or neighbors, 8.0 pct at work

and around 8.0 pct via the Internet. A total 20 pct believe that people submit incorrect

information about themselves on the Internet, 25 pct consider dating on the Internet

dangerous and unreliable and another 25 pct consider starting a relationship via the

Internet harmless.

Work permits to workers from new EU member

states in the Netherlands rise three-fold

Dutch authorities granted work permits to some 21,800 workers from the new European

Union (EU) member states between May and September 2004, an three-fold increase,

compared to the same period of 2003, figures of the Dutch Centre for Labour and Income

(CWI) showed.

A total 16,300 Poles, mostly to work in the agriculture, were granted a Dutch work

permit between May and September 2004.

Although citizens of the new EU member states that joined the union in May 2004,

have the right to work in the Netherlands, they still need to get a work permit. Dutch

government decided to ease the work permit procedure for several professional groups,

such as international transport drivers, butchers and radiotherapy laboratory staff. Some

9,300 work permits were issued to new EU member state citizens in those sectors between

May and September 2004. The usual procedure requires the employer to prove there was

no suitable Dutch workforce for these positions.

Hr.Ms. Zuiderkruis to

return from Ivory Coast

Fast combat support ship Hr.Ms. Zuiderkruis

will return to the port of Den Helder,

western Netherlands from a mission to the

Ivory Coast, the Dutch Ministry of Defence


The ship supported an evacuation of

personnel from Dutch embassy and soldiers

from Royal Netherlands Army’s security

detachment in the Ivory Coast. They were

evacuated with a Dutch C-130 Hercules

transport aircraft.

On November 12, 2004, the Dutch

Ministry of Defence decided Hr.Ms.

Zuiderkruis, carrying two helicopters and

a Dutch Navy platoon aboard, to be

assigned an eventual long-term mission to

the Ivory Coast and it arrived at the same

day. After the recent evacuation of Dutch

embassy personnel and Royal Netherlands

Army’s security detachment from the

Ivory Coast on November 14, 2004, the

vessel was not necessary anymore and it

is expected to return to the port of Den

Helder during half November, the Dutch

Ministry of Defence said.

The Ivory Coast has faced increasing

violence and unrest over the last month.

Netherlands: A land brought low

Reprinted from The Guardian

Cold-blooded murder in broad daylight, exchanges of fire with terrorists, tit-for-tat attacks on mosques and churches - hardly the

sort of news associated with the tolerant, civic-minded Dutch, happy people of a wealthy, stable country. Not any more. An

incident in The Hague recently, involving hand grenades, police Swat teams and streets being cordoned off, happily ended

without loss of life. But there are understandable concerns that it may turn out to be one more link in the ugly chain of events

that began when the film-maker Theo Van Gogh was shot and stabbed to death as he cycled to work in Amsterdam. The talented

but provocative Van Gogh was notorious for a film, Submission, that featured Qur’anic verses on the naked bodies of abused

Muslim women - offensive certainly, but a real-enough issue, with echoes of the Salman Rushdie affair in the 1980s.

The suspected killer is a native-born Dutchman of Moroccan origin - one of the country’s million-strong Muslim minority, now

some 6% of the total population - and is reported to have links with a fundamentalist terrorist group being watched by the Dutch

security service. This has cast the shadow of 9/11 over an already sensitive problem of multiculturalism and inter-communal

relations in what was once an ultra-liberal country. Muslim community groups have condemned the killing, but this has not

prevented incidents like the plastering of pictures of pigs on a Rotterdam mosque and an arson attack on an Islamic school.

Dutch society has been under painful scrutiny since the populist politician Pim Fortuyn was murdered on the eve of the 2002

elections. Fortuyn ignored political correctness to declare the Netherlands - Europe’s most crowded country - “full”. It is no

coincidence that the new government adopted the harshest immigration policies in the EU, pledged to deport thousands of

long-term illegal immigrants, and make Dutch language classes compulsory to improve poor cultural integration. The urgency

of the matter is shown by polling evidence of mounting intolerance of Muslims.

Dutchmen of all backgrounds and faiths, as well as Britons and other Europeans trying to balance minority rights and security,

should heed the words of the prime minister, Jan-Peter Balkenende, striking the right note at this troubling time. “We must not

allow ourselves to be swept away in a maelstrom of violence,” he warned. “Free expression of opinion, freedom of religion and

other basic rights are the foundation stones of our state and our democracy. They are valid for everybody, always.”


Vol.14 • No. 12 • December 2004


The Oil Prince and the Opium

Farmer – Robert Giebels By Walter Moone

In Brunei stands an empty eight-star hotel

next to a big, but unused amusement

park. Built for millions of dollars by Prince

Bolkiah. The brother of the sultan of this

rich oil kingdom managed to spend forty

billion Euros within a few years. Three

thousand kilometres away, in Birma, the

family of opium farmer Ai Yee has to make

a living from half a Euro a day. And hope

that the army will not destroy the poppy

harvest. Between the oil prince and the

opium farmer lies Southeast Asia: eleven

countries in the far east with over half

a billion people. Robert Giebels was

freelance journalist from 2000 to 2004 in

Southeast Asia and has written numerous

stories about these people. These stories,

of which a few have been published in

ADB Magazine, are now compiled in the

book ´De olieprins en de opiumboer,

reportages uit het verre oosten´ (The Oil

Prince and the Opium Farmer, reports

from the far east).

Giebels has been living in Singapore

from January 2000 until July 2004 and was

working for NRC Handelsblad, RTL Nieuws,

Elsevier and FEM Business. Robert Giebels

was also part of the editorial board of

the ADB Magazine from August 2000 to

January 2002. ADB Magazine published

an interview with Robert Giebels in June

2004, just before he left to become a

political editor for NRC Handelsblad in

The Hague.

Giebels acknowledges in his book that

during this period little breaking news

was made in Southeast Asia, compared to

9-11, Afghanistan, Pim Fortuyn and Irak,

´That is a pity if you are making a living as

a journalist in Southeast Asia, but it also

means you can write whatever you want.

After all there is no hard news that states

the agenda´. His free ´agenda´ resulted

in a set of unique stories that give an inside

in the beauty, tragic and curiosity of

Southeast Asia. Giebels describes his book

rightfully as ´brushstrokes´: short reports

that show brief fragments of the whole

picture of each country.

Giebels visited all eleven countries of

Southeast Asia and has written stories

about each and

every one of

them. Although

the countries like

to come across

as a unity - for

instance in the

ASEAN - the book

shows clearly that

they are completely

different. In a story

about Singapore,

Giebels talks about his

meeting with State

Secretary David Lim,

who has an annual

income of almost 2

million Singapore dollar,

where major Chhun Chhen in Cambodia

makes 20.000 riel (six Euro) per month.

In the agricultural Laos, farmer Nga earns

250 Euro a year, in an optimistic estimate.

A farmer in Birma makes even less. That

country is a dictatorship, Thailand is

beginning to be a democracy, Vietnam has

a socialist government and Cambodia has

a politically active royal family.

All the eleven countries have more

issues than one can imagine. In one of his

stories about Brunei, Giebels describes

the issue about the Spratly-islands, the

390,000 square kilometres no man’s land

between the Phillipines and North Borneo.

The group of uninhabited islands is

claimed by no less than six countries and

is regarded by some military strategists

as a potential ignition point for World

War three (those who are still curious to

get an answer on Pieter van der Voort´s

question on the Spratly´s in ´Pop-and-

Drop´ should definitely read this story).

Or Route 3 in Laos, the only missing piece

of a 3000-kilometre highway that connects

South Asia with the North. The rest of the

road is already there, from Singapore up

to Kuala Lumpur and Bangkok. Also from

Bangkok to the Laotian border and up

North, from the Chinese border to

Kunming, the gateway by road to China.

The Asian Development Bank (ADB) is

spending 80 million Euro to build the

missing part through Laos. It will

bring prosperity to the people living

next to the road, but also the

known problems of Southeast Asia:

uncontrolled migration, HIV/aids,

drug abuse and people smuggling.

The most impressive part

of the book is however the

clear and disenchanting view

Giebels gives on the grinding

poverty in most Southeast

Asian countries. For instance,

in one of his reports about

the Philippines, where

Berilio Catibo is living with

hundreds of people on

the world´s biggest waste dump,

ironically called ´the promised land´.

Berilio is living from the iron he finds inside

the pile of rubbish. Giebels describes how

a few years ago the mountain of garbage

collapsed and killed about 202 people.

Or Nguyen Thi Dien in Vietnam, who´s

life has been turned into a hell by Agent

Orange. Both her husbands left her after

she gave birth to two sons, the eldest of

which is living as a plant and the second

is retarded. With help of the Red Cross

she grows peach flowers in NhatTan that

only generate income around Tet, the

Vietnamese New Year.

Robert Giebels has a lively style of

writing, in which he lets ordinary people

do the talking. Every section gives a

comprehensive introduction to the

country, followed by interesting stories

about the issues and the people of that

particular country. This book is a must for

those who have been living in Singapore

and travelled in the Southeast Asian

countries. It goes beyond the beautiful

beaches of Phuket and Bali and the roaring

cities of Bangkok and Hanoi, giving a

true report of the real live in Southeast


´De olieprins en de opiumboer´

is distributed in Singapore by NCA,

contact person: Hilde Hoogwaerts

(email: or

call 9018 7388).


Vol.14 • No. 12 • December 2004


Get Hitman to take care of your spyware

Even when you have an up-to-date antivirus

program and a firewall this is not a

guarantee that you don’t have any spyware

on your computer. For those who are not

familiar with the term spyware: spyware is

software installed on your computer, usually

without your knowledge or consent, that

tracks and analyses your internet activities

and reports this information to advertisers

or other interested parties. It is often

included in free software that you have

downloaded from the internet such as

KaZaa, BonziBuddy, Realplayer, Alexa and

many others. It can also be installed on

your computer while you just surf the net.

Besides the fact that you may not like the

“Big Brother is watching you” feeling

caused by these programs they also make

your computer slower. There are many free

programs on the internet available that help

you detect and remove spyware from your

computer. The problem in the past was

however that none of these programs

removed all spyware and that you may

easily download a spyware remover that

may remove some spyware but that than

installs its own spyware. Hitman Pro is a

very user friendly program that can help

you with this. It is not really a

spyware removal program but

more a management program that

automatically installs a whole

range of recognized free spyware

removal programs on your pc such

as Ad-Aware, Webroot SpySweeper,

Spybot, SpywareBlaster en McAfee

Stinger. It than initiates them to

run and makes sure that any

spyware found is automatically

removed. It also makes sure that

you always have the latest

spyware removal software version

on your computer. This program can not

prevent spyware from being installed on

your computer but using it regularly will

keep your computer spyware free. The

program can be downloaded for free from

Keeping the kids busy

during the holidays

The Kids Freeware website is a true treasure trove of games and software

to keep your children entertained, and, it’s all free. The site contains

hundreds of links to websites such as BBC, National Geographic,

Nickelodeon, Disney and many other less well known sites were

kids’ entertainment can be found. Just to give you an idea of what is

on offer: online games

including educational

games to teach kids about

chemistry, programming,

mathematics, spelling,

vocabulary, reading music

notes (and of course also

games that are just for

fun!), screensavers, a

special section just for

toddlers, jokes & pranks,

wallpapers, manual on

how to build the best

paper airplane in the

world, cyber pets (before you get them a puppy for Christmas let them

practice on virtual tigers, fish or babies) and printable games (meaning:

you get to keep the computer for yourself and no kids fighting over who

gets to use it) and much, much more. On top of all that it also offers

some user friendly internet filtering software that protects your children

from objectionable internet material. Fully customizable, parents can

block sites, monitor activity, and assign user accounts for each family

member. I guess when it comes to ones kids it’s not so bad to have

Big Brother watching especially if you get to be Big Brother.

Find secret admirers

from the past is a site that helps you find back

old classmates. This site has become very popular

in a relative short time. According to some

independent statistics is the no 12

website in the Netherlands. Before you get access

to the site you will need to register (free). You can

try to find people by name or just have a look at

your old school to see who else has registered. You

can even indicate if you had a crush on someone in

your old class or more interestingly, if someone had

a crush on you. There are two related websites

named, that helps you find

back old colleagues, and www.dienstmakkers

(name says it all).


Vol.14 • No. 12 • December 2004


Cooking in Asia: signal of societal

strength and maturity

Question to Johannes Hartmann,

VP consumer insight Unilever

Foods Asia

After all the research you’ve done into

cooking and eating habits across the whole

Asia-Pacific region, you must’ve reached some

conclusions. What did you discover about

cooking and its meaning for women in

different Asian cultures? How is it different

or similar from Western views?


You certainly remember the last time you prepared

that wonderful, complete and sophisticated dinner

for your family on a special occasion like Christmas

for example.

And you remember that one stupid dish that

didn’t come out the way you expected it to be.

The kids were complaining about the fact that you

didn’t make their usual spaghettis and your

husband/wife gave you that smile that really made

you angry and made you swear that you won’t do

all that work ever again. If you now take just 5

seconds to connect with the emotions that plagued

you during that moment and how it spoiled that

Christmas completely. (Lucky you if you now say:”

I don’t know what this guy is talking about”.) This

little mind game should actually describe how

effort for cooking and ones emotions are connected

with each other.

We experience these strong emotions towards

cooking mainly on special occasions, mainly due

to the fact that we found other beautiful

opportunities where we can live out and develop

our personality and our values towards ourselves

and other people. In Asian cultures however

cooking is the only genuine and still irreplaceable

way of expressing love/care, and it marks the

psychological attempt to reach out for personal/

social security. In general the majority of Asian

woman do not have the opportunity to go out and

have a job on their own to develop a Western style

of ego, although times are changing here as well.

(However not to the degree as we know and

appreciate it.) Their mothers and environment

teach them, that they have to define

themselves through cooking and other

housework. (In Vietnam people say that

if you want to get to know a woman,

you have to look into her kitchen.) So,

whether I am a good or bad wife to my

husband and a good or bad mother to my

kids is defined by my ability to please them via

the way I cook for them.

Sounds tough, but for many Asian women it is

felt and experienced as an opportunity for them

to develop and to express individual power in

their society/environment. So cooking is not a

signal of female weakness but of societal strength

and maturity. Some cuisines in Asia can be easily

discovered as the perfect tools of “my power

exposure”, namely those cuisines, that are

extremely gratifying in their processes and

outcomes, such as the Indonesian or Indian cuisine,

were women enjoy cooking and the resulting food

is very rich and gratifying. Other cultures offer very

difficult options, like Thailand, where cooking

processes are fast, difficult to handle and the exact

expectations of dishes can only be reached if the

cook is overly concentrated and focussed during

very hot though subtle cooking transformations.

The characteristics of the cuisine therefore

determine how deeply women get connected with

cooking as a tool of self-definition and therewith

self-love. (Although we know that every Asian will

tell you how special their own cuisine is.)

New question to Anouk Kooijmans

founder of The Creative Greenhouse

Training & Facilitation

What are the challenges you face as a trainer in

creative thinking in Singapore?


Vol.14 • No. 12 • December 2004


The Embassy will have normal opening hours during the Christmas/ New Year

holiday period: Monday – Friday: 09.00 – 12.00 hrs. and 13.30 – 15.00 hrs .

Only on Friday 24 and Friday 31 December, the Embassy will close at 12 noon.


Best Food Asia 2004


Suntec Singapore, Hall 404

16-20 December 2004

Start Time: 11:00

An international consumer exhibition for food and beverages

Asia Pacific / Middle East Aviation and

Tourism Outlook 2005


Suntec Singapore

24-25 January 2005

LifeStyle Marketing conference

Consumer Lifestyle Profiling to Enhance Target Marketing &

Improve Strategic Marketing Efforts

Swissötel Merchant Court, Singapore

24-25 February 2005

Learn How to Unlock People’s Identities & Connect With

How Your Customers Live Through Case Studies & Practical

Insights Shared

Plus: Hear from Experienced Gurus on the Hottest Topics in

the Marketing Industry:

- Outlook of Lifestyle Marketing in Asia

- Practical Ways of Identifying Lifestyle Trends

- Recognising Opinion Leaders

- Effective Techniques to Lifestyle Research

- Marketing to Yuppies Through the Interactive Medium

- Marketing to Metrosexuals

National Library Board Library Book Sale



Suntec Singapore, Centre Hall 402 & 403

8-9 January 2005

Start Time: 8:00

The Annual Library Book Sale 2005 will be taking place from

8-9 January 2005, from 10 am - 8 pm.

All book-lovers are encouraged to come along and enter this

knowledge trove.

Managing Media relations for Public


Swissötel Merchant Court

1-2 February 2005

Insider’s Tips from the Media:

• Bloomberg News • Business Times

• Streats • The Star

Addressing Critical Issues on:

• Innovative Media Strategies

• Engaging the New Generation

• International Media Relations

• Braving the Media Onslaught & Public Wrath

• Relying on the Media during Crises

• Effective Crisis Communications

• Embracing Change & Challenges for Public Sector


2 Stimulating & Interactive Panel Discussions on

• Beyond the Conventional Pitching Techniques

• Winning the Public Opinion War


Vol.14 • No. 12 • December 2004

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○




The ADB is looking for candidates to take care of the

ADB office (“secretariaat”) w.e.f. 1 January 2005. This

is a part time job (on average approximately 2 days

per week, but with significant variation over time) for

which a minor monetary compensation is applicable.

A detailed job description is available upon request at

Candidates should have experience in office management

and should be motivated to work in a non-profit

organisation staffed with volunteers. Those interested

can apply via regular mail to ADB, 22 Camden Park,

Singapore 299814, attention of Bram Steenks, President.

Applications have to be in by 20 December latest.


The ADB Editorial committee needs some new blood! Do you like to write, have great article

ideas or are interested to keep the ADB Magazine at a good level (or are keen to elevate it to

an even higher level….)? You can join the enthusiastic editorial committee! You can show

your interest by sending an e-mail to


Vol.14 • No. 12 • December 2004


New Members

Natasja Beije, Deloitte

Nicolaas Braas, Tack Ah Electric & engineering services

Managing Director manufacturing division

Erwin Bijvoet, IHC Holland

Leaving Members

Allard de Vries, Akzo

Frans Kok, Rolls Royce

Olaf Botermans, Loyens Loeff

Geraldine de Vries


Dutch student looking for internship in Singapore

I am a 4th and final year International Business Administration

student majoring in Business Logistics at the Utrecht Business

School. In February 2005 I have the opportunity to engage in an

internship program of 20 weeks.

The internship program is an assignment / project in which I

will achieve independently an integration of theoretical knowledge

and practical work of the main courses of my study, which are

International Business Economics, Commercial Economics, Business

Organization and Management and Supply Management.

My unique mix of education, work experience, skills and

motivation provide me the abilities of certainly offering a positive

contribution to any company’s goals.

For further information please do not hesitate contacting me.

Julius Schadt

The Board of the Association of Dutch Businessmen

cordially invites its members and their partners

for the annual

New Year’s Reception

at the Residence of

the Ambassador of the Netherlands,

Mr. Hendrik J. van Pesch


Monday 10 January 2005

from 7 – 9 p.m.

Dress code: smart casual

Please reply by Thursday 23 December 2004:


23 Ridout Road, Singapore 248416

(Parking is available at Dempsey Carpark)

Next ADB Events

Company visit to

Philips Singapore


The future becomes reality in Singapore

Philips’ Connected Planet; from market research to deployment

Royal Philips Electronics initiated in 2003 the Connected

Planet Program as vehicle for their strategy towards the

consumer markets. The recently launched brand positioning

campagne “sense & simplicity” underpinned further the

importance of the approach towards seamless and simple

connectivity within the day-to-day live of consumers which

is the cornerstone of the Connected Planet Program. The

total program has been underpinned with in-depth market

research as well as trial-outs in test bed environments.

Philips Electronics Singapore Pte Ltd plays a significant

role within this companies strategy. Not only does it host

the headquarter and creation activities of some of the

Connected Planet involved business groups, but further to

this it created a Singapore Test Bed Environment which allows

the Connected Planet Program to trial-out the concepts

in a “controlled” environment. This Singapore Test Bed

Environment has been part of the last year announced joint

investment program between Economic Development Board

(EDB) and Royal Philips Electronics. The Test Environment

within the Philips Toa Payoh Campus is combined with several

real-life homes spread all over Singapore where Philips

Electronics Singapore Pte Ltd shared its Connected Planet

program with the Infocomm Development Authority (IDA)

Connected Home and Connected Community projects.

ADB, in co-operation with BLDG (Belgium - Luxemburg

Business Group) and Philips Electronics Singapore Pte Ltd, has

the honour to invite you to the Philips Electronics Singapore

Toa Payoh campus to learn more about the Connected Planet

Program and the related Test Bed environment.

Date: Monday December 13th

Venue: InnoHub, Philips Toa Payoh Campus

620A Lorong 1, Toa Payoh, Singapore 319762

Register for this event by sending an email to before December 10th 2004.


19.00 : Welcome Drink at Toa Payoh Campus premises

19.30 : Opening by Mr Mankarios, CEO Philips Electronics

Singapore Pte Ltd

19.45 : True Vision, the market validation of Connected

Planet Program

20:15 : Role of Singapore Connected Planet Testbed within

overall program of Connected Planet

20:45 : Buffet at Toa Payoh premises concurrent with

guided tour through Innohub

Food and drinks will be sponsored by Philips.


Vol.14 • No. 12 • December 2004

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