Chp_14_Persuasive - John Paul II HS

Chp_14_Persuasive - John Paul II HS

Chapter 14

Speeches to Persuade

What is persuasive


• Induce your

audience to

believe as you do.

• Influence your

audience to cause

an action.

Analyzing your Audience

• Supportive- friendly; reinforce what they

already accept & strengthen ties with them

• Uncommitted- neutral; members need

information so they can make up their


Analyzing your Audience

• Indifferent- members are often

apathetic; often they are a captive

audience (forced to be in attendance)

• Opposed- hostile towards you;

objective should be to get a fair


– compromise

– offer a disclaimer

Appealing to your Audience

• Logical Appeal- Greek “logos”

– be organized

– offer proof

• Emotional Appeal- Greek “pathos”

– words arouse feeling in audience

• Personal Appeal- Greek “ethos”

– honesty

– competency

Recalling the Facts

• Why is audience analysis important?

• What are the four types of audiences?

• How should you treat each type of audience?

• How should you deal with an opposed audience?

• No matter what type of audience you face, what

is your primary purpose in persuasive speaking?

• Discuss logos, pathos, & ethos.

• What two elements form the backbone of ethos?

• Which of the three types of appeals is most


Look Back on Page 469 of textbook


• persuasive speaking

• supportive audience

• uncommitted audience

• unbiased

• indifferent audience

• captive audience

• opposed audience

• compromise

• disclaimer

• logos

• proof

• pathos

• ethos

• goodwill

• integrity

• reputation

• sincerity

• competency

• credentials

• composure

List on Page 469 of textbook

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