campaigns and products - adidas Group
campaigns and products - adidas Group
campaigns and products - adidas Group
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The <strong>adidas</strong> br<strong>and</strong>’s largest campaign in 2007 is “Impossible Is Nothing”<br />
<strong>and</strong> this year communication focuses on the mind of the athlete with more<br />
than 20 international sports personalities using their own h<strong>and</strong>-drawn<br />
illustrations <strong>and</strong> paintings to tell their “impossible” stories. Each athlete<br />
chose a defining moment in his or her life <strong>and</strong> set about the task of<br />
creating the images <strong>and</strong> words which would later be combined to create<br />
the campaign.<br />
The athletes’ experiences come to life through animated films <strong>and</strong> print<br />
executions. The results are deeply personal <strong>and</strong> refreshingly honest.<br />
using the stories that unfold in the campaign, <strong>adidas</strong> reminds athletes<br />
<strong>and</strong> non-athletes from every walk of life that they can make their own<br />
“impossibles” come true.<br />
The campaign focuses on why sports matter, why athletes matter <strong>and</strong><br />
it celebrates what is great <strong>and</strong> important about sport.<br />
<strong>adidas</strong> › » impossible is nothing<br />
119<br />
»<br />
david BECKham<br />
MIDFIElDER, FOOTBAll
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