18.03.2014 Views

March/April 2012 - Hillsborough County Medical Association

March/April 2012 - Hillsborough County Medical Association

March/April 2012 - Hillsborough County Medical Association

SHOW MORE
SHOW LESS

Transform your PDFs into Flipbooks and boost your revenue!

Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.

The<br />

Bulletin<br />

OF THE HILLSBOROUGH COUNTY MEDICAL ASSOCIATION<br />

<strong>March</strong>/<strong>April</strong> <strong>2012</strong>


SOLID<br />

HAS<br />

LASERLIKE FOCUS<br />

Specialized Wealth Management for Practices and Physicians<br />

Building your practice takes unwavering dedication. At SunTrust, we can help you focus by<br />

<br />

To schedule a conversation, contact Kathy Carr, Client Advisor, Tampa, SunTrust Investment<br />

Services, Inc., at 813.224.2100 or kathy.carr@suntrust.com.<br />

★HCMA BENEFIT<br />

PROVIDER<br />

Treasury and Payment Solutions Lending Investments Financial Planning<br />

Deposit products and services are offered through SunTrust Bank, Member FDIC.<br />

<br />

<br />

provided by SunTrust Bank. Securities, insurance (including annuities and certain life insurance products) and other investment products and services are offered by SunTrust Investment<br />

Services, Inc., an SEC-registered investment adviser and broker/dealer and a member of FINRA and SIPC. Other insurance products and services are offered by SunTrust Insurance Services,<br />

Inc., a licensed insurance agency.<br />

© 2009 SunTrust Banks, Inc. SunTrust is a federally registered service mark of SunTrust Banks, Inc. Live Solid. Bank Solid. is a service mark of SunTrust Banks, Inc.<br />

Please tell the advertiser you saw it in the HCMA Bulletin!


Please tell the advertiser you saw it in the HCMA Bulletin!<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 3


Bulletin<br />

The<br />

OF THE HILLSBOROUGH COUNTY MEDICAL ASSOCIATION<br />

Executive Council<br />

Mathis Becker, MD, President<br />

William Davison, MD<br />

President Elect<br />

Christopher Pittman, MD<br />

Vice President<br />

Malcolm Root, MD, Treasurer<br />

David Lubin, MD<br />

Secretary<br />

Kenneth Louis, MD<br />

Chm/Brd of Trustees<br />

& Imm. Past President<br />

Husain Nagamia, MD<br />

Dist. 1 (<strong>2012</strong>)<br />

Martha Price, MD<br />

Dist. 2 (2013)<br />

Anthony Pidala, MD<br />

Dist. 3 (<strong>2012</strong>)<br />

Jose Jimenez, MD<br />

Dist. 4 (2013)<br />

Stanley Dennison, MD<br />

At Large (2013) 9<br />

Kimberly McIlwain-Smith, MD<br />

At Large (2013)<br />

Pamela Baines, MD<br />

At Large (<strong>2012</strong>)<br />

Devanand Mangar, MD<br />

At Large (<strong>2012</strong>)<br />

Joe Whitaker, MD<br />

At Large (<strong>2012</strong>)<br />

Catherine Lynch, MD<br />

USF Dist. (2013)<br />

Dominic Castellano, MD<br />

Young Phys (2011)<br />

Blanca Crespo, Alliance President<br />

*Krishan Batra, MD, FAPI<br />

*Fred Bearison, MD<br />

Board of Medicine<br />

*Brad Bjornstad, MD<br />

Board of Censors<br />

*Jill Hechtman, MD<br />

Women Phys. Rep.<br />

*Richard Hodges, MD<br />

Board of Censors<br />

*Douglas Holt, MD<br />

Health Dept. Rep.<br />

*Stephen Klasko, MD<br />

USF COM Dean<br />

*Stephen Kreitzer, MD<br />

Board of Censors<br />

*Rakesh Kumar, MD, FAPI<br />

*Karon LoCicero, MD,<br />

Board of Censors<br />

*Nishit Patel, MD,<br />

Resident Phys. Rep.<br />

*Michael Perrone, <strong>Medical</strong> Student<br />

*Enrique Urrutia, MD, TBLAMS<br />

*Zach Wetendorf, <strong>Medical</strong> Student<br />

(* = ex-officio representatives)<br />

Board of Trustees<br />

Kenneth Louis, MD, Chairman (2015)<br />

Malcolm Root, MD, Treasurer<br />

Mathis Becker, MD, President<br />

William Davison, MD, President Elect<br />

John Curran, MD, (2013)<br />

Michael Wasylik, MD, (2014)<br />

Humberto Coto, MD, (2014)<br />

Bruce Shephard, MD, (2015)<br />

Editor<br />

David Lubin, MD<br />

Editorial Board<br />

Loren Bartels, MD<br />

Rodolfo Eichberg, MD<br />

Michael Foley, MD<br />

James Hulls, MD<br />

Rafael Miguel, MD<br />

Executive Director<br />

Debbie Zorian<br />

Managing Editor<br />

Elke Lubin<br />

The Bulletin is the official<br />

publication of the <strong>Hillsborough</strong><br />

<strong>County</strong> <strong>Medical</strong> <strong>Association</strong>,<br />

Inc., 606 S. Boulevard,<br />

Tampa, Florida 33606.<br />

Advertising in The Bulletin<br />

does not imply approval or<br />

endorsement by the <strong>Hillsborough</strong><br />

<strong>County</strong> <strong>Medical</strong><br />

<strong>Association</strong>. The Bulletin<br />

assumes no responsibility for<br />

statements made by its contributors.<br />

For advertising rates<br />

and mechanical data, contact<br />

the HCMA.<br />

Opinions expressed by the<br />

authors are their own, and not<br />

necessarily those of The<br />

Bulletin or the HCMA. The<br />

Bulletin reserves the right to<br />

edit all contributions for clarity<br />

and length as well as to reject<br />

any material submitted.<br />

Executive Council Meeting<br />

6:00 PM @ the HCMA Office<br />

May 22, <strong>2012</strong><br />

General Membership<br />

Dinner Meeting<br />

May 1, <strong>2012</strong><br />

HCMA President Installed<br />

& Election Results<br />

Intercontinental Hotel<br />

(see page 8 for details)<br />

ADVERTISING<br />

The Card Shop .............................................42<br />

Classified Ads................................................41<br />

Index of Display Ads.....................................26<br />

Full Page Advertisers...................................41<br />

GOT SOMETHING TO SAY?<br />

To submit an article, letter to the editor, or a photograph<br />

for The Bulletin cover, please contact Elke Lubin,<br />

Managing Editor, at the HCMA office. All submissions will<br />

be reviewed by Bulletin Editor, David Lubin, M.D. We<br />

encourage you to review The Bulletin’s “Article<br />

Guidelines” which can be faxed or emailed to you.<br />

The Bulletin is YOUR publication. You can express your<br />

views and creativity by participating.<br />

Elke Lubin<br />

Managing Editor, The Bulletin<br />

813.253.0471 Phone<br />

813.253.3737 Fax<br />

ELubin@hcma.net<br />

4 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


The Bulletin: <strong>March</strong>/<strong>April</strong> <strong>2012</strong><br />

ABOUT THE COVER<br />

This month’s cover photograph was taken by HCMA Executive Director,<br />

Debbie Zorian, while she was visiting the Museum of Fine Arts in Boston…her<br />

first experience seeing a Chihuly exhibit.<br />

Over the course of his career, Dale Chihuly has revolutionized the art of blown<br />

glass, moving into the realm of large-scale sculpture and establishing the use of<br />

glass as a vehicle for installation and environmental art. This exhibition of new<br />

and archival works represents the breadth and scope of the artist’s creative vision<br />

over the last four decades.<br />

The beautiful display was shot with a simple Canon point and shoot camera.<br />

FEATURES<br />

President’s Message ....................................7-8<br />

Times Flies<br />

Mathis Becker, M.D.<br />

Editor’s Page ...........................................11-12<br />

Hey, listen up!<br />

David Lubin, M.D.<br />

Executive Director’s Desk.......................13-14<br />

Coping with Suicide<br />

Debbie Zorian<br />

<strong>2012</strong> Florida Legislative Session............15-16<br />

FMA Legislative Summary<br />

Neal Dunn, M.D., FMA Chairman on<br />

Legislation<br />

Restaurant Review..................................17-18<br />

Carmel Café –<br />

First Links in a Chain<br />

Taste Bud<br />

<strong>Medical</strong>/Legal Update..........................21 & 24<br />

Physician Owned<br />

Distributorships Make Waves<br />

Jeff Cohen, Esq.<br />

Practitioners’ Corner..............................25-26<br />

Traumatic Brain Injury:<br />

The Diagnosis Du Jour<br />

Reed Murtagh, M.D. &<br />

Ryan Murtagh, M.D.<br />

Alliance News ...............................................29<br />

Alliance on Heart Disease<br />

Awareness Month<br />

Blanca Crespo, MPH, Alliance President<br />

Board of Medicine Update......................30-31<br />

What’s New with the Florida<br />

Board of Medicine…<br />

Crystal A. Sanford<br />

PHOTO GALLERY<br />

February Dinner Meeting.......................24-25<br />

January/February Photo Contest Winners..40<br />

<strong>March</strong>/<strong>April</strong> Photo Contest..........................40<br />

COMMITTEE HAPPENINGS<br />

Nominating Committee.................................9<br />

Proposed Ballot & Announcements<br />

Executive Council ...............................27 & 29<br />

Meeting Highlights – 1/17/12<br />

FOR YOUR INFORMATION<br />

CME, Seminars, Workshops, &<br />

Conferences.........................................39-40<br />

<strong>Medical</strong> Briefs .........................................32-35<br />

New Members...............................................31<br />

Personal News.........................................36-37<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 5


Discover Why<br />

More Than 250<br />

<strong>Medical</strong> Practices<br />

Bank With Us.<br />

<br />

Our local bankers have vast experience serving the<br />

needs of medical practices from start-ups to spin-offs<br />

and everything in between. We can help you navigate<br />

through anything your practice needs.<br />

<br />

The Bank of Tampa is in a unique position to treat<br />

you as an individual, without the inflexible policies<br />

often found at national banks.<br />

The Bank of Tampa has supported the<br />

<strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong> with<br />

advertising, sponsorship and event support<br />

for more than 20 years.<br />

<br />

We share our deep understanding of the area with<br />

our clients to help them establish professional,<br />

cultural and social ties that benefit themselves, their<br />

practices and their families.<br />

To discover more reasons why more than 250 medical<br />

practices bank with us, visit any of our nine offices.<br />

www.bankoftampa.com<br />

Armenia 872-1201 Bayshore 872-1216 Carrollwood Village 872-1399 Downtown 872-1224 Sunset Park 872-1230<br />

Tampa Palms 998-2620 Waters 872-1350 Westshore 998-2600 Brandon Division 998-2660 Member FDIC<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

6 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Time<br />

Flies<br />

My year as your president will close out on<br />

May 1 with the installation of Dr. Bill<br />

Davison as our new HCMA leader.<br />

It's been a fast moving year, with much still in<br />

progress that I look forward to working with Dr.<br />

Davison to continue to move forward. Most<br />

notable is our ongoing effort to identify the<br />

issues that affect the ebb and flow of our membership<br />

numbers. Looking ahead to the changing<br />

demographics of our physician workforce<br />

(more employed physicians, whether in group<br />

practices or hospital owned; more women physicians<br />

often with competing commitments-medicine,<br />

child rearing; more part time physicians; a<br />

new generation of physicians seeking a better<br />

balance between their physician responsibilities<br />

and their quality of life), medical organizations<br />

will need to position themselves to be of value to<br />

the changing physician workforce. This need is<br />

obvious for a membership dues supported organization.<br />

To that end, we must reach out to<br />

those groups for their input if we are to understand<br />

what our future HCMA must offer to be of<br />

value in meeting organizational goals of our next<br />

generation(s) of physicians.<br />

Looking to provide “value added” programs<br />

that solidify membership, we are in the midst of<br />

developing our group insurance plan, participation<br />

in which requires ongoing HCMA membership.<br />

The response to this program has been<br />

excellent to date. We have begun what have been<br />

productive conversations in developing a Health<br />

Information Exchange (HIE), a fundamental<br />

requirement as the nation moves toward the ultimate<br />

goal of more efficient, cost effective use of<br />

the electronic health record (EHR/EMR). Again,<br />

a value added benefit of HCMA membership will<br />

be a reduced fee for any HCMA member participating<br />

in the sponsored HIE.<br />

As part of our effort to achieve greater visibility<br />

for the HCMA in our community, consideration<br />

is being given to the HCMA taking a more<br />

active role in local government health related<br />

issues. In response to a request for support by<br />

<strong>County</strong> Commissioner Kevin Buckner, your<br />

Executive Council voted to support a<br />

<strong>Hillsborough</strong> <strong>County</strong> ordinance aimed at clamping<br />

down on Personal Injury Protection (PIP)<br />

fraud, our county having become the center of<br />

the country for such fraud resulting from staged<br />

accidents. The ordinance passed unanimously.<br />

Similar legislation is being addressed in the<br />

Florida Legislature.<br />

In collaboration with the USF Morsani College<br />

of Medicine, College of Nursing, and College of<br />

Public Health, we are embarking on further collaborating<br />

with local interest groups to pursue a<br />

county ordinance intended to alert pregnant<br />

women to the potentially serious health hazards<br />

that alcohol consumption during pregnancy can<br />

cause, most notably, fetal alcohol syndrome.<br />

Your Executive Council voted to share its concern<br />

with the leadership and Board of the Florida<br />

<strong>Medical</strong> <strong>Association</strong> regarding the FMA’s decision<br />

to support legislation expanding the scope of<br />

practice for optometrists, thereby abandoning<br />

our profession’s long held opposition to the<br />

expansion of scope of practice by non-MD/DOs.<br />

We must continue to adhere to the basic principle<br />

that any individual who wants to practice<br />

medicine must complete the necessary pre-med<br />

requirements and be admitted to and successfully<br />

complete medical school and residency training.<br />

Then, and only then, can an individual contend<br />

that they are qualified to take on the serious<br />

responsibilities of caring for patients.<br />

Life would certainly be quite boring if we<br />

didn’t find ourselves facing new challenges.<br />

Certainly our profession faces unending challenges<br />

as we strive to provide the best care for<br />

our patients. We’ve been trained to deal with<br />

such challenges and we need to continue to train<br />

to become even better at what we do. What we<br />

haven’t been trained to do is deal with the ongoing<br />

challenges the government and other entities<br />

put on our platter. These are the challenges we<br />

look to our medical organizations and their collective<br />

expertise to take action on. It is incumbent<br />

upon each of us to understand that in the<br />

absence of the efforts of organized medicine,<br />

(continued)<br />

President’s Message<br />

Mathis<br />

Becker, M.D.<br />

mbecker1@health.usf.edu<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 7


President’s Message (con’t.)<br />

often with certain positions we cannot all agree on, we<br />

will have no profession. Rather, we will become amalgamated<br />

into the pool of that new group increasingly<br />

referred to as “health care providers” sharing resources<br />

for our patients’ needs with the optometrists, chiropractors,<br />

podiatrists, naturopaths, massage therapists,<br />

and others, all of whom would have you believe they are<br />

better at doing what we have been so rigorously trained<br />

to do.<br />

Being recognized as the outstanding county medical<br />

organization it is, there are several individuals you must<br />

understand are devoted to making the HCMA the best it<br />

can possibly be. Our Executive Director, Debbie Zorian<br />

and her support staff Elke Johnston-Lubin, Martha<br />

Brooks and Kay Mills make it happen. Your Executive<br />

Council and Board of Trustees devote countless hours to<br />

the decision-making process that drives our goals.<br />

(Thank goodness for the Papa John’s pizza that nourishes<br />

us in the process.) We enthusiastically support<br />

our medical students as they learn about and get<br />

involved in our role as advocates for our profession and<br />

patients’ best interests and the health of our community.<br />

I marvel at the time and energy they find as they<br />

pursue their formal studies, while anxious to “learn the<br />

ropes” as future leaders for our profession.<br />

I look forward to continued participation in our<br />

HCMA and sincerely thank you for the privilege of having<br />

served our membership. In closing, I urge each of<br />

you to strongly consider active participation in our<br />

committees and activities and plead with you to encourage<br />

your non-member colleagues to join us at the<br />

HCMA as we diligently work to represent our profession.<br />

P.S. I almost forgot to mention the fantastic job Dr.<br />

David Lubin does in shepherding production of The<br />

Bulletin and his enviable patience in putting up<br />

with my tardiness in getting my President’s<br />

Message in by deadline.<br />

YOU ARE CORDIALLY INVITED!<br />

HILLSBOROUGH COUNTY MEDICAL ASSOCIATION’S<br />

ANNUAL INSTALLATION DINNER MEETING<br />

William Davison, M.D.<br />

will be installed as HCMA’s <strong>2012</strong>-2013 President<br />

Tuesday, May 1, <strong>2012</strong><br />

InterContinental Hotel<br />

4860 W. Kennedy Boulevard<br />

(At the corner of Westshore and Kennedy Blvds – Tampa)<br />

Special Guest Speaker:<br />

Peter W. Carmel, M.D., President,<br />

American <strong>Medical</strong> <strong>Association</strong><br />

6:00pm ~ Social Hour<br />

7:00pm ~ Dinner & Program<br />

To make reservations please contact Kay Mills at 813-253-0471 or email kmills@hcma.net.<br />

Guests: $35.00<br />

William Davison, M.D.<br />

HCMA President Elect<br />

Peter W. Carmel, M.D.<br />

AMA President<br />

Sponsored by:<br />

The Bank of Tampa<br />

Blue Cross Blue Shield of Florida<br />

HCMA Health Plan<br />

H. Lee Moffitt Cancer Center & Research Institute<br />

*All vegetarian meal requests & dinner cancellations must be received by <strong>April</strong> 26, <strong>2012</strong><br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

8 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


NOMINATING COMMITTEE REPORT<br />

<strong>2012</strong> HCMA ELECTION OF OFFICERS & REPRESENTATIVES<br />

PROPOSED BALLOT & ANNOUNCEMENT<br />

THIS IS NOT YOUR BALLOT. ALL ACTIVE, AFFILIATE, LIFE, AND RETIRED PAST PRESIDENTS,<br />

WHO HAVE PAID THEIR <strong>2012</strong> HCMA DUES IN FULL, ARE ELIGIBLE TO VOTE AND WILL RECEIVE<br />

AN OFFICIAL BALLOT BY MAIL.<br />

The Nominating Committee of the <strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong> has placed in nomination the following candidates<br />

for the <strong>2012</strong> election. Official ballots will be mailed by <strong>April</strong> 1st and winners will be announced at the May 1st<br />

Installation Dinner meeting (watch your mail for further information). In accordance with the By-Laws, any voting member<br />

has the right to make additional nominations for all offices, provided that he or she delivers to the Secretary of the<br />

<strong>Association</strong> at least 31 days prior to the Annual Membership Meeting, a written statement indicating the intention to nominate<br />

one or more additional persons with the signatures attached thereto of each intended nominee and at least 10% of the<br />

voting members of the <strong>Association</strong>.<br />

Respectfully Submitted,<br />

The Nominating Committee<br />

**************************************************************************************************<br />

EXECUTIVE COUNCIL/AT LARGE (2 yr. term)<br />

(vote for THREE)<br />

Dr. Colin Beach Dr. David Mason<br />

Dr. Antony Pidala Dr. Barbara Sanford<br />

Dr. Jason Wilson<br />

EXECUTIVE COUNCIL/District 3 (2 yr. term)<br />

(vote for ONE)<br />

Dr. Lori Slezak Dr. Stephen Szabo<br />

THE MEMBERS BELOW WILL SERVE THE HCMA<br />

IN THE FOLLOWING CAPACITIES:<br />

PRESIDENT-ELECT VICE-PRESIDENT SECRETARY TREASURER<br />

Dr. Christopher Pittman Dr. Devanand Mangar Dr. David Lubin Dr. Malcolm Root<br />

EXECUTIVE COUNCIL<br />

District 1 (2 yr. term)<br />

Dr. Husain Nagamia<br />

BOARD OF CENSORS (3 yr. term)<br />

Dr. Edward Farrior<br />

Dr. Deborah Trehy<br />

HILLPAC BOARD OF DIRECTORS<br />

(2 yr term: 1/1/13-12/31/14)<br />

Dr. William Davison Dr. Jose Jimenez Dr. Christopher Pittman<br />

Dr. Edward Homan Dr. Frank Mastandrea Dr. Michael Wasylik<br />

DELEGATES TO THE FMA (3 yr. term):<br />

Dr. Dennis Agliano Dr. Husain Nagamia Dr. Lori Slezak<br />

Dr. David Halpern Dr. Christopher Pittman Dr. Stephen Szabo<br />

Dr. Catherine Lynch Dr. Martha Price Dr. Deborah Trehy<br />

Dr. Devanand Mangar Dr. Malcolm Root Dr. Mark Vaaler<br />

Dr. David Mason Dr. Barbara Sanford Dr. Mani Vindhya<br />

Dr. Frank Mastandrea Dr. Bruce Shephard Dr. Jason Wilson<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 9


★HCMA BENEFIT<br />

PROVIDER<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

10 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Hey,<br />

listen up!<br />

In case you missed it, or even if you were<br />

there, the February dinner meeting of the<br />

HCMA was the fourth installment of the “USF<br />

medical students attempt to answer some questions<br />

and get a feel of what medicine is REALLY<br />

like.” With all due respect to Art Linkletter, the<br />

first installment 4 years ago was entitled “Med<br />

students say the darnedest things.” And you<br />

know what? They still do.<br />

I’m actually in awe of the USF medical students.<br />

They’re bright, good-looking, knowledgeable<br />

about the politics of medicine, and just good<br />

well-rounded kids, albeit they tend to chatter a<br />

bit much at dinner meetings.<br />

Med school is a LOT different<br />

today than it was 40<br />

years ago. My chairman of<br />

the cardiology department<br />

at Tulane, the renown<br />

George Burch, used to say,<br />

“Let the patient talk and<br />

90% of the time they’ll<br />

give you the diagnosis.”<br />

That quote was actually<br />

paraphrased from Dr.<br />

William Osler, the<br />

Canadian pathologist who<br />

was one of 4 founding<br />

physicians at Johns<br />

Hopkins and often considered the Father of<br />

Modern Medicine.<br />

Members of the HCMA were asked to submit<br />

questions for a panel of 4 students, one from<br />

each class. Mine wasn’t chosen; more on that<br />

later. The students were given the questions in<br />

advance and could research data to aid in discussing<br />

their answers. The problem was, the<br />

questions were rather complex for the most part<br />

and not within the purview of some of the students.<br />

The students were given 4 minutes each to<br />

discuss their answers. Unfortunately, many of the<br />

answers sounded similar to those of politicians<br />

answering questions in debates, that is, just<br />

somehow not focusing on the answer. The first<br />

question dealt with the possibility of discharging<br />

patients from a practice if the patients chose to<br />

“ignore advice” or were “difficult.”<br />

This is something that a med student cannot<br />

possibly answer, but only surmise. It can’t be<br />

taught in medical school; it’s a lesson to be<br />

learned along the way. I’ve discharged patients<br />

over my 35 years in practice due to non-compliance,<br />

clash of personalities, and of course, over<br />

office policies that they might not like.<br />

Sometimes it’s not an easy thing to do. I often<br />

feel that doctors should be able to put difficult<br />

patients on waivers. I’ll take your two difficult<br />

hypertensives for my one non-compliant<br />

diabetic. Maybe the change would help everyone<br />

involved.<br />

Other questions were similar, I thought, as<br />

just being outside the scope of the students’<br />

grasp of medicine. The<br />

second question involved<br />

the use of extended<br />

providers, nurse practitioners<br />

and physician<br />

assistants. How could a<br />

med student, just barely<br />

starting his medical education,<br />

possibly have an<br />

educated answer when<br />

those of us in organized<br />

medicine are still debating<br />

the issue?<br />

The third question<br />

asked of them was what<br />

they thought about young physicians accepting<br />

employment in Government, insurance companies,<br />

or hospitals…those entities that those of us<br />

in organized medicine seem to be battling on a<br />

daily basis. I don’t think that young doctors are<br />

accepting those positions as often as those who<br />

have been in practice for years and have finally<br />

given up and joined the “enemy.” A good salary<br />

without the management hassles can be very<br />

inviting.<br />

The fourth, and final, question was a no-brainer:<br />

“Are future doctors willing to accept a salary<br />

of $60,000 to insure that all Americans receive<br />

healthcare regardless of their ability to pay?” It<br />

didn’t really matter what any of the students<br />

THOUGHT. As Dr. William Davison stated in the<br />

discussion, a salary of $60K was never going to<br />

be a reality.<br />

(continued)<br />

Editor’s Page<br />

David<br />

Lubin, M.D.<br />

Dajalu@aol.com<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 11


Editor’s Page (continued)<br />

Today’s med students can look forward to the ability<br />

to diagnose patients with the most sophisticated technology<br />

available. When I started practice, CT and MRI<br />

scanners were in their infancy; today ultrasound<br />

machines are handheld at the bedside. We can gaze into<br />

our patients’ anatomy and make a diagnosis with only<br />

asking a chief complaint. But those demanding us to use<br />

EHR’s expect extended histories: past, family, social, etc.,<br />

and record every detail. I still think we’d do better, as Dr.<br />

Osler said: just LISTEN to the patient to make the diagnosis.<br />

It’s been reported in previous studies that doctors<br />

interrupt patients within about 20 seconds. It’s no wonder<br />

patients complain that we don’t listen to them.<br />

The fifth and final question never made it to the floor.<br />

“What is one thing you would change about medicine<br />

today?” That’s one I really would like to have heard and<br />

discussed. My question never was considered: “What<br />

would you say to a patient as you took a history, while<br />

typing away on your computer next to the patient, and<br />

the patient asked you if you were really paying attention<br />

to what he said?” It seems to me that typing while taking<br />

a history, making corrections, etc., is analogous to<br />

texting while driving, just more or less a distraction to<br />

what’s going on.<br />

I think the current format has “jumped the shark,” a<br />

term familiar in the TV industry, meaning it “was once<br />

great (and) has reached a point where it will now decline<br />

in quality and popularity.” If we’re going to continue the<br />

student panel, then maybe we could change it to a different<br />

type of platform. The students could answer the<br />

questions how they THINK medicine is or should be,<br />

and then those of us who have been around awhile can<br />

counterpoint with how it REALLY is. Some of us have<br />

been there and done that.<br />

As Dr. Osler also said, “Medicine is learned by the bedside<br />

and not in the classroom. Let not your conceptions<br />

of disease come from words heard in the lecture room or<br />

read from the book. See, and then reason and compare<br />

and control. But see first.”<br />

And maybe just listen a bit more.<br />

Discount for HCMA members<br />

$49.95 per person<br />

Call Don Juceam at 813-600-3134<br />

to order tickets<br />

Questions about your<br />

HCMA membership?<br />

We have the answers…<br />

813.253.0471<br />

We Want to Hear from YOU!<br />

The HCMA Benefit Provider Program provides value to physicians with products, programs, and services that, when utilized,<br />

far exceeds the cost of annual dues. Discounted services available through the Benefit Provider Program include medical<br />

malpractice insurance, office supplies, document shredding, retirement plans, and banking services, to mention only a<br />

few.<br />

If you have taken advantage of the HCMA Benefit Provider Program, we want to hear from you. Please send us feedback<br />

regarding your experience/s with our benefit provider companies. Send an email to Debbie Zorian, HCMA Executive Director,<br />

(DZorian@hcma.net) and let her know which benefit provider/s you have used and the quality of the service you received.<br />

Ms. Zorian can also be reached by calling the HCMA office (813.253.0471).<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

12 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Coping With<br />

Suicide<br />

It is February 21st and I am one day late in<br />

submitting my article for the <strong>March</strong>/<strong>April</strong><br />

issue of The Bulletin. I was going to write about<br />

something else all together, but my visit to my<br />

stepson’s gravesite on the way to the office this<br />

morning is what prompted me to change my<br />

mind.<br />

For those of you who have read my last few<br />

articles, you may remember that they were frivolous<br />

(although true) narratives. On occasion, my<br />

articles allow me to temporarily escape from the<br />

challenges and seriousness of my job serving as<br />

your Executive Director. This article, however,<br />

will be as solemn as the others were lighthearted.<br />

Today is an extremely sad day for me, my family,<br />

and all those who loved my stepson, Patrick.<br />

Patrick took his own life four months and 19 days<br />

ago. Today would have been his 45th birthday. I<br />

visited Patrick’s gravesite today for the first time<br />

since his burial. I left a Happy Birthday balloon<br />

tied around a beautiful Peace Lily plant which<br />

Patrick’s mother, Sandra, will take home in a few<br />

days.<br />

As stated in one of the many articles I have<br />

downloaded regarding this horrific topic…“Selfdeath<br />

is incomprehensible. The horror it embodies<br />

creates lasting trauma as survivors struggle<br />

to grasp how the person could have done it and<br />

are consumed with guilt for having failed to save<br />

their loved one’s life. The lasting legacy for suicide<br />

survivors is that the death of their loved one<br />

was preventable. This socially held belief implicitly<br />

makes those closest to the victim feel responsible<br />

for the death. At the same time, suicide is a<br />

fundamental betrayal and a profound form of<br />

desertion. Regardless of the victim’s state of<br />

mind, the act is an affront that leaves relationships<br />

forever unfinished and survivors to pick up<br />

the fragments of a shattered existence.” Sadly,<br />

the families of over 36,000 people per year, in the<br />

United States alone, are left to deal with the consequences<br />

of suicide…the unbearable pain, the<br />

immeasurable despair oftentimes followed by<br />

anger, the empty feelings of desertion, the meaningless<br />

void, and the relentless persistence of<br />

unanswerable questions.<br />

I was in North Carolina visiting my mother<br />

when I received the shocking phone call that<br />

Patrick had shot himself. He was instantly brain<br />

dead but his heart kept beating for over 28 hours.<br />

Patrick was pronounced legally dead on October<br />

2, 2011…just hours before I could make it back<br />

to Tampa. I went straight to TGH from the airport<br />

and spent hours with my husband, Jon, and<br />

our 19 year old son, Justin, as LifeLink performed<br />

numerous tests to determine which<br />

healthy organs they could harvest. I remember<br />

the horrific experience of seeing Patrick, the<br />

overwhelming heartache I felt for Jon, and my<br />

consuming worry for Justin. Not only was this<br />

his first experience with death…but a death as<br />

traumatic as his own brother’s suicide. The 25<br />

year age difference between them made Justin<br />

look up to his brother even more. Jon was<br />

almost 50 years old when Justin was born, so<br />

Justin always acknowledged him to be “older<br />

than most dads.” In reference to his dad’s many<br />

years involved in the racing circuit, Justin oftentimes<br />

referred to himself and his brother as the<br />

“Zorian team” and how they would always be<br />

together after “dad was gone.” Justin and Patrick<br />

spent many memorable times together throughout<br />

the years. I can’t imagine how abandoned<br />

my son must feel. Most of the time he doesn’t<br />

have too much to say about his brother’s suicide…but<br />

occasionally, when we are alone, he<br />

spews nonstop without allowing me to interject<br />

even a word.<br />

On Father’s Day in 2002, Patrick almost lost<br />

his life in a dirt bike accident. There was no<br />

doubt that wearing a helmet saved his life. He<br />

was airlifted to TGH where he spent 10 days in<br />

the intensive care unit. After numerous surgeries<br />

for his broken and crushed limbs, he<br />

endured months of physical therapy and had to<br />

wear a full leg brace from then on. Although it<br />

was necessary for a finger to be amputated, he<br />

was eventually able to use his hand again.<br />

Patrick was never the same after that accident.<br />

He was in constant pain, his moods were oftentimes<br />

intolerable, and he experienced depression<br />

that, caused him to withdraw from his family for<br />

months at a time.<br />

(continued)<br />

Director’s Desk<br />

Executive<br />

Debbie Zorian<br />

DZorian@HCMA.net<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 13


Exec. Director’s Desk (continued)<br />

I feel that in Patrick’s case, his suicide was a decision<br />

made when he was distraught and intoxicated, and bears<br />

a statement on how he felt only at that moment. It was<br />

not a statement about his entire life, and I truly believe<br />

that no one is responsible for his decision, except for<br />

Patrick, in his time of stress. Some feel because suicide<br />

is an act of abomination, the person’s soul cannot be<br />

saved. Jon and I personally feel that the forgiveness,<br />

compassion, and the love that God offers, far outweighs<br />

any other factor. Our belief that Patrick is at peace<br />

brings us much needed comfort. Justin is having a very<br />

difficult time accepting his brother’s instant, spontaneous<br />

act and can’t think much beyond that right now.<br />

He often states that he believes Patrick didn’t “really”<br />

want to kill himself. He repeats, “If only he wasn’t intoxicated…if<br />

only he wasn’t upset and angry…if only he<br />

thought about it for one minute…if only he realized<br />

what he was really doing.” If only…<br />

I was out of the office the entire week after Patrick’s<br />

death, helping Jon and Sandra with the memorial service<br />

arrangements. I tried to be of comfort when possible,<br />

although I found myself simply going through the<br />

motions while feeling totally unemotional. The days<br />

ahead, specifically the holidays, proved to be overwhelming.<br />

We all felt the emptiness of not having<br />

Patrick’s smile and laughter amongst us as we celebrated<br />

what was always a cherished family gathering on<br />

Christmas Eve. Patrick’s death had started to become<br />

much more of a reality.<br />

Coping with suicide is different than other types of<br />

bereavement. I have been told that the grieving of a violent<br />

death such as murder or suicide takes three to five<br />

years. However, it’s true that we all grieve differently<br />

and there is no length of time that is standard. My husband<br />

is grieving silently, which is not surprising taking<br />

into account his personality traits. My son is grieving<br />

somewhat in the same fashion, although, his attitude<br />

and outlook have changed tremendously. I have seen a<br />

sense of futility surface and he often discusses his turmoil<br />

with mortality. I’m in hopes that his upbringing in<br />

a Christian school and future grief counseling will help<br />

him with his newfound confusion regarding the purpose<br />

of life.<br />

The immeasurable pain of losing a child at any age is<br />

the most difficult heartbreak a parent can endure. As I<br />

continue to try and make sense of it all, I pray that the<br />

journey to healing and acceptance is given to Jon and<br />

Sandra, although I realize that losing their only child<br />

has irrevocably changed their lives forever. I pray that<br />

the devastation Justin is feeling lessens as the years pass<br />

and warmhearted memories eventually take the place of<br />

his overwhelming anguish. I pray that I can learn to<br />

cope with my own heartache and loss and continue to be<br />

of support to my family.<br />

I thank those who have read this lengthy article in its<br />

entirety. Talking or writing about this tragedy, or suicide<br />

itself, helps me with my own healing process. Each<br />

time I’m able to address my feelings, a little of the shock<br />

effect dissipates and the intensity of my emotions<br />

decreases.<br />

Patrick will be in the hearts of his family and<br />

loved ones forever. We miss him so.<br />

Suicide Prevention and Support Groups:<br />

www.suicide.org<br />

www.HelpPromoteHope.com<br />

www.suicideforum.com<br />

www.survivorsofsuicide.com<br />

Crisis Center of Tampa Bay – Call 211<br />

www.crisiscenter.com<br />

813.964.1964<br />

Suicide Crisis Center – Call 211<br />

www.suicidecrisiscenter.com<br />

813.234.1234<br />

National Suicide Prevention<br />

www.nationalsuicideprevention.com<br />

800.273.8255<br />

HCMA Executive Council Tentative Meeting Schedule<br />

The HCMA Executive Council meets bi-monthly. The meetings are held at the HCMA office<br />

which is located at 606 S. Boulevard in South Tampa. The meetings begin promptly at 6:00.<br />

May 22, <strong>2012</strong> • July 24, <strong>2012</strong> • September 20 (Thursday), <strong>2012</strong> • November 20, <strong>2012</strong><br />

Please call the HCMA (813/253-0471) to confirm date and time, and to RSVP, before<br />

attending.<br />

14 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


FMA Legislative<br />

Summary<br />

The <strong>2012</strong> legislative session is now behind us,<br />

and the Florida <strong>Medical</strong> <strong>Association</strong> successfully<br />

played defense against harmful legislation<br />

while securing significant provisions that will<br />

protect Florida’s patients. The political climate<br />

during this election year unfortunately prevented<br />

movement on some major issues, but the<br />

overall outcome was positive for Florida physicians.<br />

This was not by chance. Without the FMA’s<br />

diligence and the work of our excellent governmental<br />

affairs staff, I assure you that the results<br />

would have been far less favorable.<br />

Following is a summary of some of the issues<br />

that the FMA was involved in and tracked:<br />

Personal Injury Protection<br />

HB 119 (Jim Boyd) revises provisions relating<br />

to mandatory Personal Injury Protection automobile<br />

insurance. It limits PIP coverage to treatment<br />

at a hospital within 14 days of an accident<br />

for an “emergency medical condition” and necessary<br />

follow-up care by specified professionals.<br />

PIP coverage for treatment for a non-emergency<br />

medical condition is capped at $2,500. Massage<br />

therapy and acupuncture services are not covered.<br />

The bill does not cap attorney fees for disputed<br />

payments or claims but does prohibit the<br />

use of “contingency risk multipliers” in calculating<br />

attorney fee awards. The bill does not authorize<br />

insurance companies to require physicians<br />

to submit to arbitrary and intrusive “examinations<br />

under oath.”<br />

Youth Athletes/Head Trauma<br />

HB 291 (Ronald “Doc” Renuart, D.O.) requires<br />

the Florida High School Athletic <strong>Association</strong> and<br />

independent youth sanctioning authorities to<br />

develop “return to play” policies for athletes who<br />

sustain a traumatic head injury. Further, the bill<br />

defines the membership of the sports medicine<br />

advisory committee of the Florida High School<br />

Athletic <strong>Association</strong> as follows: eight M.D.s or<br />

D.Os., one dentist, one podiatrist, one chiropractor,<br />

one retired coach, and three athletic trainers.<br />

Chiropractors’ efforts to amend the bill so that<br />

they would be authorized to clear athletes to<br />

return to play were unsuccessful.<br />

Pharmacists/Vaccines<br />

HB 509 (Ana Rivas Logan) authorizes pharmacists<br />

to administer the pneumonia vaccine to<br />

adults pursuant to a protocol with a physician,<br />

and to administer the shingles vaccine to adults<br />

pursuant to a prescription from a physician.<br />

Initial educational certification and continuing<br />

education is required.<br />

Pain Management “Glitch”<br />

Issues/Clinical Lab Personnel<br />

HB 787 (Carlos Trujillo) is a bill relating to<br />

nursing homes that was amended to include several<br />

provisions to fix some (but not all) glitches<br />

in last year’s pain clinic legislation. The bill<br />

addresses inadvertent uses of the term “physiatrist”<br />

(instead of “psychiatrist”). It clarifies definitions<br />

of “board-certified pain management<br />

physician” and “chronic non-malignant pain,”<br />

and adds a definition for “Board eligible.” It<br />

specifies that rheumatologists and specified<br />

“board-eligible” individuals are exempt from following<br />

the statutory standards of practice for<br />

prescribing controlled substances. Finally, a lateadded<br />

provision of the bill will prohibit a clinical<br />

laboratory from providing personnel to perform<br />

any functions or duties in a physician’s office<br />

unless the lab and office are owned by the same<br />

entity.<br />

Department of Health Reorganization<br />

HB 1263 (Matt Hudson) revises the purpose of<br />

the DOH and the duties of the Surgeon General.<br />

Provisions that would have decentralized the<br />

DOH to county health departments were<br />

removed from the bill. The bill modifies provisions<br />

relating to the Children’s <strong>Medical</strong> Services<br />

program, but the changes are significantly scaled<br />

back from the bill as originally filed.<br />

Background Screening<br />

HB 943 (Doug Holder) revises requirements<br />

for background screening of volunteers and<br />

licensees of various professions, and contains<br />

provisions that will ultimately allow fingerprints<br />

to be “shared” among state agencies to avoid<br />

duplicative screening requirements. The FMA<br />

was able to remove from the bill a provision that<br />

would have required all physicians to be re-fingerprinted<br />

upon renewal of their license.<br />

Medicaid/Budget<br />

HB 5301, a budget-implementing bill, limits<br />

(continued)<br />

Legislative Session<br />

<strong>2012</strong> Florida<br />

Neal<br />

Dunn, M.D.<br />

Chairman,<br />

FMA Council on<br />

Legislation<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 15


<strong>2012</strong> FMA Legislative Agenda (continued)<br />

the number of covered ER visits to six per year and limits<br />

the number of primary care doctor visits to two per<br />

month. The Senate rejected a House proposal to eliminate<br />

Medipass.<br />

Did Not Pass<br />

License Suspension<br />

SB 594 (Ronda Storms) and HB 1143 (Frederick W.<br />

“Fred” Costello) would have authorized the Department<br />

of Health to suspend or revoke a physician’s license<br />

based solely on the physician being arrested or under<br />

investigation for violating specified criminal laws.<br />

Balance Billing<br />

HB 1329 (Richard Corcoran) and SPB 7186 (Health<br />

Regulation) would have limited the charges of a physician<br />

providing ER services to PPO patients to the<br />

amount set by the patient’s insurance plan and would<br />

have restricted physicians from recovering fees for nonemergency<br />

services provided in a hospital to PPO<br />

patients.<br />

Impaired Practitioners<br />

HB 1019 (Dr. Renuart) and SB 1286 (John Thrasher)<br />

would have made several clarifying and technical revisions<br />

to the statutes governing Florida’s impaired practitioners<br />

programs, Professionals Resource Network<br />

(PRN) and the Intervention Project for Nurses (IPN).<br />

<strong>Medical</strong> Liability Reform<br />

SB 1506 (Thrasher), SB 1316 (Don Gaetz), and HB<br />

385 (Matt Gaetz) would have extended the state's sovereign<br />

immunity protections to services rendered by<br />

physicians in an ER, allowed defendants in a medical liability<br />

case access to interview subsequent treating physicians,<br />

and increased the burden of proof in cases alleging<br />

failure to order supplemental diagnostic testing to a<br />

“clear and convincing” evidentiary standard. SB 1506<br />

and SB 1316 were later amended to include provisions<br />

that would have delineated conditions under which<br />

optometrists could prescribe specified oral medications.<br />

Optometrist Scope-of-Practice Expansion<br />

HB 261 (Matthew H. “Matt” Caldwell), SB 788 (Mike<br />

Bennett) and 718 (Bennett) would have authorized<br />

optometrists to prescribe an unlimited number and type<br />

of oral medications.<br />

ARNP Scope-of-Practice Expansion<br />

SB 1014 (Bennett) and HB 1267 (Charles Van Zant)<br />

would have authorized ARNPs to prescribe narcotics.<br />

Sen. Bennett also unsuccessfully attempted to amend<br />

these provisions into a budget bill on the Senate floor.<br />

Efforts to amend other bills to authorize ARNPs to<br />

release persons submitted for involuntary examinations<br />

under the Baker Act were defeated.<br />

Electrologist Scope-of-Practice Expansion<br />

HB 381 (Rivas Logan) and SB 1330 (Alan Hays) would<br />

have removed requirements in law for direct supervision<br />

of electrologists performing laser hair removal.<br />

Chiropractor Scope-of-Practice Expansion<br />

SB 948 (Dennis Jones) would have authorized chiropractors<br />

to be included in the list of medical professionals<br />

authorized to clear youth athletes to return to play<br />

following a traumatic head injury. HB 291, a related bill<br />

that did not contain provisions sought by chiropractors,<br />

did pass.<br />

Workers’ Compensation/Drug Repackaging<br />

HB 511 (Hudson) and SB 668 by (Hays) would have<br />

imposed restrictions on the price of repackaged or relabeled<br />

drugs. The bills contained FMA-supported language<br />

that ensured physicians would not be prohibited<br />

from dispensing medication to workers’ compensation<br />

patients.<br />

Pain Management Regulations<br />

SB 904 (Mike Fasano) and HB 915 (Trudi Williams)<br />

would have mandated physicians to check the prescription<br />

drug database prior to prescribing a controlled substance.<br />

SB 1198 (Bogdanoff) contained provisions to fix<br />

various “glitches” from pain clinic legislation passed in<br />

the 2011 legislative session. Note that portions of this<br />

bill were amended onto HB 787, which did pass.<br />

HMO “Bait & Switch”<br />

HB 1155 (Dennis Baxley) and SB 1418 (Ellyn<br />

Bogdanoff) would have required HMOs to allow the<br />

insured to continue to use the services of a network<br />

panel provider for a minimum period of time following<br />

enrollment.<br />

Booster Seats<br />

HB 151 (Richard Steinberg) and SB 196 (Thad<br />

Altman) would have required children of specified<br />

height and weight to use booster seats in automobiles.<br />

This is not a complete list of all the legislative issues<br />

the FMA tackled, and a more extensive overview will be<br />

available soon. In the meantime, if you have questions or<br />

need information about a specific bill not mentioned<br />

here, contact me or Vice President of Governmental<br />

Affairs Rebecca O’Hara at rohara@flmedical.org.<br />

The FMA worked extremely hard on your behalf this<br />

legislative session. I would like to thank all of you for<br />

your encouragement and constructive feedback during<br />

the past two months as we fought for physicians and<br />

patients. Though session is over, our work does not end<br />

here. The <strong>2012</strong> election cycle is well underway, and we<br />

must now engage in the political process to make sure<br />

pro-medicine candidates are elected to office. You can<br />

support these Friends of Medicine by joining the FMA<br />

PAC today. Now is the time to get involved. And, if you<br />

have colleagues who are not FMA members,<br />

please tell them about everything we do to help<br />

physicians practice medicine.<br />

16 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Carmel Café —<br />

First Links in a Chain<br />

Whenever a new restaurant is started and<br />

then another added in a few months, and<br />

then another, watch out. Especially when the<br />

restaurant is started by Chris Sullivan, one of the<br />

original Outback founders (and Chris’ son we<br />

were told), you have to take notice.<br />

Carmel Café started in Clearwater, progressed<br />

to Carrollwood, and is opening soon in South<br />

Tampa. A very contemporary motif, accompanied<br />

by “order on the iPad” makes the Café a prototype<br />

for the new wave of modern restaurants. The<br />

café is located in a strip center - one advantage is<br />

you can drop the kids off next door at Chuck-E-<br />

Cheese.<br />

Carmel Café lends iPads to each patron with<br />

the full menu pictured. The iPad experience is<br />

not just a gimmick. It improves the ordering<br />

experience because there are photos of each<br />

choice; and we all know that the visual part of a<br />

meal is a good part of an enjoyable dining event.<br />

In addition, the orders go directly to the bar or<br />

the kitchen; no more waving for a waiter or wondering<br />

where they are. When we ordered drinks,<br />

the first ones actually arrived before the entire<br />

table had ordered. Note on ordering: there is a<br />

small red “minus sign” at the left on<br />

the screen to cancel an order, which<br />

didn’t seem obvious to us.<br />

Our group had a multitude of good<br />

tasting appetizers, soups, and salads.<br />

The most surprising were the<br />

“Chickpea Fries.” The fries were made<br />

into an oblong shape like a French fry<br />

or a child’s building block and had<br />

much more taste than the rather bland<br />

chickpeas. The accompanying curry<br />

aioli and tomato jam combined in a<br />

“sweet-savory” way to produce a<br />

favorite we will order again. “Nan’s<br />

Goat Cheese” was a large offering of<br />

crostinis with sun dried tomato, roasted<br />

garlic, pitted Greek olives, and, of<br />

course, goat cheese. Again, you get the<br />

feeling that these tastes were tried<br />

PLUSES<br />

MINUSES<br />

again and again to perfect and they have succeeded<br />

in developing popular tastes in a new way.<br />

The tomato basil soup was thick and robust,<br />

and the Caesar salad had a flavorful twist with a<br />

black olive dressing.<br />

For entrees, the “Lemon Moroccan Chicken<br />

with Quinoa Couscous” was a favorite. The<br />

quinoa was a multitude of tastes with dried apricots,<br />

pistachios, dried cranberries, parsley, and<br />

lime zest. The chicken was flavored with pine<br />

nuts, saffron, olives, and lemon. What a combination<br />

of flavors - and it worked nicely.<br />

The “Basil Grilled Salmon” was served with<br />

quinoa and a Kalamata olive tapenade that was<br />

slightly spicy. “Steak Frites” is a signature dish of<br />

tender Angus beef, classic Béarnaise, and spicy<br />

Carmel Fries.<br />

The “Braised Short Ribs with Asiago Creamy<br />

Polenta” were very “short,” served with the very<br />

moist and creamy polenta reminiscent of cheese<br />

grits.<br />

CUISINE AMBIENCE SERVICE<br />

1<br />

⁄2<br />

• Fun tasty<br />

offerings<br />

• Wide variety on<br />

the menu sure<br />

to please most<br />

people<br />

• Both “Small”<br />

and “Large”<br />

plates of most<br />

entrees<br />

• Contemporary<br />

with adequately<br />

spaced tables<br />

• iPad for<br />

ordering<br />

• For some the<br />

technology and<br />

rapid deliverance<br />

of orders may<br />

smack of a “fastfood”<br />

establishment<br />

Carmel Café • 14306 North Dale Mabry Hwy.<br />

813-265-1415 • www.carmelcafe.com<br />

Restaurants are rated from one to five stethoscopes.<br />

(continued)<br />

• Waiters have it<br />

easy-you tell the<br />

kitchen what you<br />

want, leaving<br />

time for good<br />

service by the<br />

wait staff<br />

• Service is fast if<br />

you want it to<br />

be, but they<br />

don’t rush you<br />

out<br />

Restaurant Review<br />

Taste Bud<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 17


Restaurant Review (cont.)<br />

The “Four cheese Satchels” combined ricotta,<br />

Parmesan, Pecorino Romano, and mozzarella in a<br />

savory pomodoro sauce. We found out “satchels”<br />

are actually large “raviolis.”<br />

For dessert, we had a good but rather standard<br />

chocolate lava cake and a not-so-standard grilled<br />

pound cake that they coat with sugar and then<br />

press. It is presented with Kaffir lime scented strawberries<br />

and almond infused whipping cream for an<br />

excellent way to end the meal.<br />

On Sundays the café has a great deal for $25 for<br />

two people - a menu from which you can select one<br />

appetizer, two soups or salads, two small entrees,<br />

and one dessert.<br />

The café has a plethora of fine wines, most of<br />

which can be ordered by the 3 oz., 6 oz., and<br />

9 oz. size, or by the bottle.<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Questions about your<br />

HCMA membership?<br />

We have the answers…<br />

813.253.0471<br />

<br />

<br />

THE ONLY FLORIDA-BASED<br />

NCI C<br />

CANCER CENTER<br />

THERE’S AN ELITE GROUP OF CANCER CENTERS WHO HAVE ACHIEVED DISTINCTION FROM<br />

THE NATIONAL CANCER INSTITUTE. AN EXCEPTIONAL FEW WHO OFFER ACCESS TO THE<br />

LATEST CLINICAL TRIALS AND TREATMENTS. WHOSE SPECIALISTS PROVIDE THE HIGHEST<br />

LEVELS OF PATIENT CARE. AND WHILE THEY’RE NOT ALWAYS THE BIGGEST OR MOST WELL<br />

KNOWN, WHEN IT COMES TO THE PURSUIT OF A CURE, THEY’RE THE RECOGNIZED LEADERS.<br />

MOFFITT CANCER CENTER. CLOSER TO OUR PATIENTS. CLOSER TO A CURE. FOLLOW THE<br />

MOMENTUM AT INSIDEMOFFITT.COM<br />

InsideMoffitt.com<br />

H. LEE MOFFITT CANCER CENTER & RESEARCH INSTITUTE, AN NCI COMPREHENSIVE CANCER CENTER , TAMPA, FL | 1-888-MOFFITT<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

18 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


AMO Office Supply<br />

HCMA member exclusive benefits:<br />

Over 30,000 Items & a full line of recycled products<br />

Free customized cost analysis - Guaranteed minimum of 10% annual savings<br />

Order via our website, email, fax, or phone<br />

Free, next-day delivery with no minimums<br />

A designated account manager to handle every aspect of your company’s needs<br />

Call us and see why the HCMA recommends AMO!<br />

★HCMA BENEFIT<br />

PROVIDER<br />

Fax this form and the invoices from your last 3 office supply orders<br />

to (800) 420-6422 to see what you could be saving!!!<br />

Company Name:_________________________________<br />

Person to Contact:________________________________<br />

Phone Number:__________________________________<br />

Act now & receive an additional 10% off your first order!<br />

Please contact Shantell Corell @ (800)420-6421 ext. 235 or scorell@goamo.com for more details.<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 19


★HCMA BENEFIT<br />

PROVIDER<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

20 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Physician Owned<br />

Distributorships (PODs)<br />

Make Waves<br />

Physician owned distributorships (PODs)<br />

have been the source of considerable controversy<br />

for years, but now they’ve caught the<br />

attention of Congress!<br />

PODs distribute various things, most commonly<br />

surgical implants and devices, that are<br />

reimbursed by insurers. A patient needs a spinal<br />

rod, a surgical implant/device company makes it<br />

and a distributor rep distributed it.<br />

Device/implant companies usually contract with<br />

distributorships to sell their products.<br />

Distributorships contract with reps who are paid<br />

commissions for sales. Surgeons who actually<br />

order the devices sometimes think “Since I’m the<br />

one doing the surgery and ordering all this stuff,<br />

why don’t I make something from the selling it?”<br />

PODs are one way for physicians to financially<br />

benefit from the sales of devices and items their<br />

patients need, but they have never been more<br />

controversial than now.<br />

Conceptually speaking, PODs are controversial<br />

because government regulators think physicians<br />

who have an economic stake in health care<br />

items or services will tend to over utilize them.<br />

Moreover, there is a specific concern that allowing<br />

physicians to profit from the devices their<br />

patients need violates federal anti kickback laws<br />

or the Stark prohibition on compensation<br />

arrangements.<br />

In 2006, the Office of the Inspector General of<br />

HHS and CMS expressed major concerns about<br />

PODs, and cited concerns about “improper<br />

inducements.” At that time, the OIG stopped<br />

short of prohibiting them, but called for heightened<br />

scrutiny. CMS itself has stated that PODs<br />

“serve little purpose other than providing physicians<br />

the opportunity to earn economic benefits<br />

in exchange for nothing more than ordering<br />

medical devices or other products that the physician-investors<br />

use on their own patients.”<br />

Implantable medical devices are unusual in<br />

the way they come into use. Unlike DMEPOS,<br />

for instance, medical devices are not sold to distributors.<br />

They’re sold from the manufacture to<br />

the medical facility where the surgery will take<br />

place. So, the argument goes, physicians are not<br />

actually in a position to drive the sales volume of<br />

the implants. The counter: physicians invested<br />

in a POD can leverage their hospital admissions<br />

to influence the device choice of hospitals and<br />

surgery centers.<br />

The biggest legal hurdle for PODs is the federal<br />

Anti Kickback Statute, which carries both<br />

criminal and civil penalties. Simply put, if even<br />

one purpose of an arrangement is to pay for<br />

patient referrals, the law is violated. So, the law<br />

is arguably violated if one purpose of the POD is<br />

to induce physicians to order implants for their<br />

patients. Looked at another way, the law is violated<br />

if one purpose of a hospital doing business<br />

with a POD is to ensure patient referrals by the<br />

physician POD investors.<br />

A 1989 OIG Special Fraud Alert on fraudulent<br />

physician joint ventures is especially interesting<br />

on the fraud and abuse issues in pointing out<br />

that the following would indicate unlawful intent<br />

to induce patient referrals:<br />

Investor choice. If the only investors chosen<br />

are surgeons with an opportunity to refer and if<br />

they lack any business or management expertise,<br />

the arrangement appears to be a cloaked way to<br />

incentivize unlawful referrals (i.e. ordering<br />

implants). The key question is whether the business,<br />

in selecting investors, is looking to raise<br />

capital or to lock in referral sources.<br />

Risk. If the POD investment involves little or<br />

no financial risk, the OIG would likely take issue<br />

with it.<br />

The bottom line seems to be that if there isn’t<br />

a real business, with real financial risk and qualified<br />

investors, a POD will likely be viewed as a<br />

suspicious arrangement based on locking in<br />

(continued on page 24)<br />

<strong>Medical</strong>/Legal Update<br />

Jeffrey L. Cohen<br />

The Florida<br />

Healthcare Law<br />

Firm<br />

JCohen@floridahealthcarelawfirm.com<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 21


Students Debated Medicine’s Future!<br />

On February 7th the Fourth Annual “Students Debate Medicine’s Future” was held in the ballroom of the<br />

InterContinental Hotel. A panel of four medical students, Kevin Cronin (MS I), Hershel Patel (MS II),<br />

Steven Dudick (MS III), and Alicia Billington (MD, PhD Candidate), debated current hot topic issues in healthcare.<br />

They also addressed questions and comments from some of the “seasoned” HCMA members. Nick DeVito<br />

(MS IV) was the debate moderator.<br />

Prior to the start of the debate, Jessica Deslauriers, was awarded the Cherry, Bekaert, & Holland medical student<br />

scholarship. The medical student scholarship is presented to a USF medical student chosen for their<br />

demonstration of leadership, participation, and citizenship thoughout medical school. The HCMA Foundation<br />

also provided Ms. Deslauriers a matching award.<br />

Many thanks to the generosity and continued support of Florida Hospital Tampa and Tower Radiology Centers<br />

for helping make the evening so enjoyable.<br />

<strong>Medical</strong> students Jacqueline Selbst, Robert Lorch, Sarah<br />

Williams, Kim Levitt, Loren Brown, and Candace Haddox.<br />

Dr. David Archibald, Dr. Edward Farrior, Blanca Crespo and her husband,<br />

Dr. Israel Crespo, and Dr. Jay Farrior<br />

The Tower Radiology Centers table…one of the evening’s<br />

sponsors.<br />

Mr. Bill Becker, representing Cherry,<br />

Bekaert, & Holland CPAs, awards<br />

Jessica Deslauriers the medical student<br />

scholarship.<br />

Dr. Hunter Eubanks, with his wife,<br />

Becky, displays his photo that graced<br />

the cover of the Jan/Feb <strong>2012</strong> issue of<br />

the Bulletin.<br />

Dr. Karen Slack, Dr. Anthony Pidala, Sonia Slack, and<br />

Michelle Blanco.<br />

Dinner Meeting<br />

Drs. Jeffrey White, Earl Pippin, and Wilfred<br />

Daily.<br />

Jessica Goldonowicz (MSIII), Nick DeVito (MSIV), Dr. Alicia Monroe, Dr. Mathis<br />

Becker, Dr. Barry Bercu, Sandy Bercu, and Linda Becker.<br />

Drs. Luis Menendez, Michael Wasylik,<br />

Prakit Jeerapaet, and David Lubin.<br />

John Harding, CEO and President of<br />

Florida Hospital Tampa, welcomed the<br />

attendees. Florida Hospital Tampa was<br />

one of the evening’s sponsors.<br />

The USF <strong>Medical</strong> Student Contingency –<br />

over 70 students were in attendance.<br />

The <strong>Medical</strong> Student Panel: Nick DeVito moderates, while Alicia Billington, Steven Dudick, Hershel<br />

Patel, and Kevin Cronin debate medicine’s issues and take questions from attendees.<br />

22 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong><br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 23


<strong>Medical</strong>/Legal Update (continued)<br />

patient referrals or physician admitting pressure by<br />

physician investors.<br />

In its June, 2011 Inquiry “Physician Owned<br />

Distributors (PODs): Overview of Key Issues and<br />

Potential Areas for Congressional Oversight,” the U.S.<br />

Senate Finance Committee Minority Staff, the<br />

Committee reports “A number of legal and ethical concerns<br />

have been identified as a result of this initial<br />

inquiry into the POD Models.” The Committee reviewed<br />

over 1,000 pages of documents and spoke with over 50<br />

people in preparing its report. The Committee cited<br />

long-held concerns regarding PODs, and leaned<br />

heavily on the 2006 Hogan Lovells (previously Hogan<br />

& Hartson) law firm’s anti-POD analysis.<br />

With the Committee’s call for greater OIG and<br />

CMS involvement, one thing seems clear: the future<br />

of PODs is uncertain. In this era of cost-cutting, it<br />

seems clear that PODs are gonna get a haircut and<br />

may even lose their head.<br />

About the author: With almost 25 years of healthcare<br />

law experience following his experience as legal<br />

counsel for the Florida <strong>Medical</strong> <strong>Association</strong>, Mr.<br />

Cohen is board certified by The Florida Bar as a specialist<br />

in healthcare law. With a strong background and<br />

expertise in transactional healthcare and corporate matters,<br />

particularly as they relate to physicians, Mr.<br />

Cohen’s practice involves him in regulatory, contract,<br />

corporate, compliance, and other healthcare law related<br />

matters. As Founder of the Florida Healthcare Law<br />

Firm, Mr. Cohen can be reached at 888-455-7702 or<br />

online at jcohen@floridahealthcarelawfirm.com.<br />

The Florida Healthcare Law Firm is an HCMA<br />

Benefit Provider.<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

24 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Traumatic Brain Injury:<br />

The Diagnosis Du Jour<br />

No matter what your specialty, you may have<br />

noticed a recent increase in patients in your<br />

practice complaining of loss of memory, mental<br />

fogginess, or persistent headaches. This is probably<br />

not because there is a spreading epidemic of<br />

Traumatic Brain Injury (TBI, and its sometime<br />

consequence, CTE, Chronic Traumatic<br />

Encephalopathy), but most likely the result of<br />

increasing public awareness of TBI involving<br />

current and former players in the National<br />

Football and National Hockey Leagues. Perhaps<br />

one of the more publicized examples of TBI/CTE<br />

involved retired Chicago Bears player Dave<br />

Duerson, who, sensing his own mental decline<br />

after many concussions, shot himself in the chest<br />

last year. In his will, he directed his brain to be<br />

sent to the National TBI Research Center at<br />

Boston University for examination.<br />

Not surprisingly, his brain autopsy showed<br />

neurofibrillary tangles and buildup of amyloid<br />

plaque typical for TBI and CTE-associated<br />

Alzheimer Disease. Not every case of TBI progresses<br />

toward CTE, and not every case of CTE<br />

ends up with AD, but there is a well-documented<br />

literature linking the three entities. Sadly,<br />

Duerson is not the only ex-NFL player in the<br />

same situation at the end of his career and the<br />

League has recently been moved to attempt to<br />

limit head-to-head impacts, develop safer helmets,<br />

and further define the problem.<br />

TBI is increasingly being recognized at all levels<br />

of athletics – not just the professional level.<br />

Concern for the long term effects of repeated<br />

bouts of unconsciousness extends to high school<br />

and college football as well as youth leagues. Nor<br />

are the effects of repeated brain injury confined<br />

to football and hockey. A study released at the<br />

Radiological Society of North America’s annual<br />

meeting in <strong>2012</strong> showed that players who repeatedly<br />

headed the ball performed worse on neuropsychological<br />

testing and had evidence of<br />

microscopic white matter injury on Diffusion<br />

Tensor Imaging (DTI). Safety issues in all contact<br />

sports at all levels now appropriately mandate<br />

rest time for brain healing after a bout of<br />

unconsciousness before returning to a game.<br />

While mainstream media has popularized<br />

traumatic brain injuries in professional athletes,<br />

perhaps the patient group that first brought this<br />

subject to national attention is the one that has<br />

had the most extensive and deadly exposure to<br />

head injury: active duty soldiers. The signature<br />

injury of the Iraq/Afganistan wars is TBI/CTE,<br />

usually in the form of blast injury. A large proportion<br />

of these patients are profoundly affected<br />

and, while many bear physical exterior scars of<br />

their injuries, a significant sub-set has no outward<br />

stigmata, and for them accurate diagnosis<br />

can difficult.<br />

For these patients with TBI, whether mild,<br />

severe, or progressing to CTE, MRI imaging has<br />

become the mainstay for objective neuroanatomical<br />

diagnosis. Coupled with highly accurate<br />

psychological testing and clinical psychiatric<br />

evaluation, MR imaging is indispensible. The<br />

stronger the magnetic field employed, the better<br />

the anatomical detail that can be demonstrated.<br />

Field strengths of 1.5 Tesla and 3.0 Tesla in the<br />

MRI scanner are necessary to produce the best<br />

possible structural images. Functional MRI<br />

(fMRI), available at some locations, is able to add<br />

important information to the routine diagnosis.<br />

Most importantly, high-field strength fMRI<br />

imaging has an increased ability to identify<br />

extremely small deposits of hemosiderin in brain<br />

parenchyma. Hemosiderin is the deposition of<br />

iron particles in the brain parenchyma that signifies<br />

an old bleeding site. Hemosiderin deposition<br />

is permanent and will be present in the brain<br />

or on the surface of the brain reliably (and unfortunately)<br />

forever, so that old bleeding sites can be<br />

identified many years or even decades after a<br />

hemorrhagic event. This old blood can be identified<br />

on MRI scans performed on any high or even<br />

some lower field strength units utilizing gradient<br />

echo recall (GRE) techniques. The higher the<br />

field strength, the greater will be the sensitivity,<br />

and the greater the conspicuity of the blood<br />

detection. BOLD SWI (Blood Oxygen Level<br />

Dependent, Susceptibility Weighted Imaging)<br />

fMRI techniques have been reported to be 4 – 6<br />

times more sensitive than GRE techniques performed<br />

at the same field strengths at depicting<br />

these tiny old bleeding sites.<br />

(continued)<br />

Corner<br />

Practitioners’<br />

Reed<br />

Murtagh, M.D.<br />

rmurtagh@udimri.com<br />

Ryan<br />

Murtagh, M.D.<br />

rmurtagh13@gmail.com<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 25


Practitioners’ Corner (continued)<br />

Fractional Anisotropy/Diffusion Tractography<br />

Imaging (FA/DTI) fMRI sequences are newer sequences<br />

that require considerable post-processing. These can<br />

produce truly impressive color images of the brain that<br />

highlight the integrity of myelinated white matter fiber<br />

tracts. These images depict brain white matter fiber<br />

tract anatomy at the microscopic level, and much work<br />

is being done to understand their significance and normal<br />

appearance with these new techniques. Absolute FA<br />

values taken from eloquent regions of brain have the<br />

potential to objectively evaluate the integrity of the<br />

white matter and are in the process of being formally<br />

investigated and reported in the peer-reviewed literature<br />

for validation.<br />

Expect to see these terms (TBI, CTE, DTI, fMRI,<br />

etc…) mentioned in the literature with increasing frequency<br />

in the future. Psychiatrists, Psychologists, and<br />

Neurologists will be the most important parts of the<br />

diagnostic workup in TBI/DTE, with physical assessment<br />

and psychological testing providing accurate,<br />

objective data. Detailed, high-field strength MR imaging<br />

will have an increasingly important role to play<br />

as research and experience improve the understanding<br />

and expand the applications of fMRI.<br />

SPECIAL THANKS TO<br />

OUR FULL PAGE<br />

ADVERTISERS:<br />

Tell them you saw their ad in The Bulletin!<br />

AMO Office Supply (19)<br />

The Bank of Tampa (6)<br />

Cherry Bekaert & Holland (38)<br />

DeGuenther & Associates<br />

(Inside Back Cover)<br />

FL Doctors Insurance Company<br />

(Back Cover)<br />

FL Healthcare Law Firm (20)<br />

SunTrust Bank (Inside Front Cover)<br />

Ultimate <strong>Medical</strong> Academy (3)<br />

Wasson & Associates (10)<br />

★HCMA BENEFIT<br />

PROVIDER<br />

Choose The Shredding Company<br />

With The Highest Security Rating And<br />

On-Time Service Guarantee<br />

Highest Security Rating<br />

Only on-site shredding company<br />

rated AAA Certified by the National<br />

<strong>Association</strong> for Information<br />

Destruction, every year since 2002.<br />

On-Time Service Guarantee<br />

If we’re ever late for reoccurring<br />

service…it’s FREE!<br />

We Shred<br />

Everything!<br />

Paperclips<br />

to 3-ring<br />

binders<br />

Computer Shredding<br />

Introducing the only electronics recycling<br />

program that guarantees your confidential<br />

data will never be compromised.<br />

X-Ray Rebates<br />

Get higher rebates and get paid immediately.<br />

Call for quote.<br />

Records Storage • Document Scanning • <strong>Medical</strong> Waste Disposal • HIM Outsourcing • Recycling For Paper, Bottles, And Cans<br />

Bonded • 30 Day Free Trial • GSA Contract 15% off for HCMA Members<br />

813-910-3300<br />

www.shredquick.com<br />

MBE<br />

Certified<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

26 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Executive Council<br />

Meeting Highlights<br />

An unabridged version of the January 17, <strong>2012</strong><br />

meeting minutes are available by calling the<br />

HCMA office: 813.253.0471.<br />

Call to Order<br />

The meeting was called to order at 6:15PM.<br />

Approval of Minutes<br />

MOTION MADE AND CARRIED TO<br />

APPROVE THE MINUTES OF THE<br />

NOVEMBER 15, 2011 EXECUTIVE COUN-<br />

CIL MEETING.<br />

HCMA/BCBSFL Health Insurance Benefit<br />

Trust Update<br />

Dr. Michael Wasylik, HCMA Past President,<br />

gave a brief update on the HCMA/BCBSFL<br />

Health Insurance Trust. The HCMA plan is progressing<br />

and will allow enrollment for another<br />

year to large groups.<br />

SGR Update<br />

Dr. Michael Wasylik updated the Council members<br />

on the Sustainable Growth Rate (SGR)<br />

issue. He reiterated that the SGR formula does<br />

not work and that an upcoming Medicare cut may<br />

be as high as 27.4%. Currently, physicians are<br />

seeing a two month “patch” on the SGR and a<br />

proposed two year patch is being considered. Dr.<br />

Wasylik stated the SGR must be repealed now in<br />

order to avoid further unnecessary and unfair<br />

costs. Dr. Wasylik encouraged the Council members<br />

to review the AMA’s SGR Repeal Talking<br />

Points.<br />

FMA Update<br />

Dr. Jose Jimenez, FMA District C Representative,<br />

reminded the Council members that<br />

<strong>2012</strong> will be a big election year and encouraged<br />

membership in the FMA’s MD1000 Club, the<br />

FMA PAC, and HILLPAC.<br />

Dr. Jimenez also briefly reviewed the FMA’s<br />

Legislative Report.<br />

Membership Report<br />

Dr. Christopher Pittman, HCMA Vice President<br />

and Membership Chairman, updated the Council<br />

regarding membership. HCMA’s current membership<br />

count is 1481. The HCMA gained twenty-seven<br />

new Active members since the previous<br />

report. The third <strong>2012</strong> dues renewal statements<br />

were mailed January 2, <strong>2012</strong>. As of January 9,<br />

<strong>2012</strong>, over 540 ACT members have paid their<br />

<strong>2012</strong> dues.<br />

President’s Report<br />

Dr. Mathis Becker, HCMA President, reported<br />

that the sub-committee to investigate Health<br />

Information Exchange (HIE) options will meet<br />

again with representatives from HIE Networks<br />

(formerly Big Bend RHIO) for a detailed presentation.<br />

Dr. Becker gave a brief medical school<br />

update, reporting that due to a significant donation,<br />

the medical school will now be known as<br />

the Morsani College of Medicine. He also<br />

reported that the CAMLS facility will be opening<br />

in a few weeks. Dr. Becker reported the Annual<br />

Legislative Luncheon was well attended and continues<br />

to be a great opportunity to communicate<br />

with the <strong>Hillsborough</strong> <strong>County</strong> Legislative<br />

Delegation prior to the Session each year. Dr.<br />

Becker announced that the Nominating<br />

Committee will be meeting. He encouraged the<br />

Council members to talk with HCMA colleagues<br />

to determine who would be interested in being<br />

nominated to serve on the HCMA Executive<br />

Council, Board of Censors, Delegation, and or<br />

HILLPAC Board. Dr. Becker updated the<br />

Council on his attempt to include the HCMA in<br />

the recommendation of a local ordinance. Dr.<br />

Becker requested the Council members consider<br />

nominees for the HCMA’s Dr. Frederick A.<br />

Reddy Memorial Award.<br />

Executive Director’s Report<br />

Debbie Zorian, HCMA Executive Director,<br />

reported that the HCMA Benefit Provider Open<br />

House was held December 1st at the HCMA.<br />

Ms. Zorian reported that 56 HCMA members<br />

attended the December 7th FLDIC Risk<br />

Management CME Seminar. Ms. Zorian also<br />

notified the Council members that HCMA staff<br />

spent several days reminding members whose FL<br />

medical licenses were scheduled to expire<br />

January 31st, and had not been renewed yet.<br />

Several members thanked HCMA staff as their<br />

non-renewal was an oversight that would have<br />

resulted in major practice problems if not<br />

(continued on page 29)<br />

Committee Happenings<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 27


★HCMA BENEFIT<br />

PROVIDER<br />

<strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong>:<br />

Take Advantage of up to 20% in discounts on<br />

Individual Disability Income insurance<br />

Many people realize they need to insure personal<br />

belongings like cars and homes, but often they neglect to<br />

insure their most valuable asset – their ability to work<br />

and earn an income. Because the financial impact of a<br />

disability can be devastating, many consider income<br />

protection an essential part of a sound financial plan.<br />

Plus, the chances of a disability are higher than you may<br />

think …<br />

In the U.S., a disabling injury occurs every 1<br />

second; a fatal injury occurs every 4 minutes. 1<br />

Your exclusive offering<br />

As a member of the <strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong>, you can help protect your most<br />

valuable asset and receive up to 20% in discounts 2 on high-quality Individual Disability Income (DI)<br />

insurance from Principal Life Insurance Company, a member company of The Principal Financial<br />

Group ® (The Principal ® ).<br />

Protection for many needs<br />

Plus, The Principal understands the many needs of physicians. That’s why we also offer coverage to<br />

help you continue saving for retirement if you have a qualifying disability. If you own your own<br />

practice, we can help protect that and the needs of your employees too. Plus, when three or more<br />

individuals with a common employer purchase coverage, Principal Life offers a 20% Multi-Life<br />

Discount. 3<br />

Michael J. Bruno, ChFC, CLU, RHU<br />

MJB Financial Services, Inc.<br />

www.mjbfinancial.com<br />

800-652-5522 | michael@mjbfinancial.com<br />

For More Information<br />

Joshua Thompson<br />

4835 W Flamingo Road<br />

Tampa, FL 33611<br />

813-373-6585 joshuathompson78@gmail.com<br />

1 – National Safety Council ® , Injury Facts ® 2008 Ed.<br />

2 – Up to 20% in discounts available refers to 10% <strong>Association</strong> Discount , up to 10% Mental Nervous Substance Abuse Disorder Limitation<br />

discount (required).<br />

3 – Cannot be used in conjunction with the 10% <strong>Association</strong> Discount. When Individual DI insurance policies are purchased; unisex rates apply.<br />

This is a general summary only. Additional guidelines apply. Disability insurance has limitations and exclusions.<br />

For costs and complete details of coverage, contact your Principal Life financial representative.<br />

Policy Form HH 750<br />

Insurance issued by Principal Life Insurance Company, a member of the Principal Financial Group ® , Des Moines, IA<br />

50392. www.principal.com | t10102602sl<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

28 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


enewed on time.<br />

Board of Medicine Update<br />

Dr. Fred Bearison, Florida Board of Medicine representative,<br />

attempted to clarify the law pertaining to controlled<br />

substance prescribing. He stated that even if a physician<br />

does not work in a “pain clinic” but does write prescriptions<br />

for narcotics for chronic non-malignant pain (a Rx<br />

for more than 90 consecutive days) then the physicians<br />

MUST check “yes” on their BOM profile when prompted.<br />

Alliance Report<br />

Ms. Blanca Crespo, HCMA Alliance President, reported<br />

that fundraising for their Foundation has concluded and<br />

$2,500 has been raised through the Sharing Card program.<br />

Several funds will be used for Evelyn Shaver<br />

scholarships to be awarded in <strong>April</strong>. Other funds will be<br />

donated to the FMA Foundation.<br />

<strong>Medical</strong> Student Report<br />

Michael Perrone, HCMA medical student representative,<br />

reported that the USF <strong>Medical</strong> Student Section is striving<br />

to become the “AMA <strong>Medical</strong> Student Chapter of the<br />

Year.”<br />

Correspondence<br />

The Council was provided dates and times of upcoming<br />

events as well as correspondence from Ms. Zorian to the<br />

representative from Pharmacy Choice and Access Now<br />

Coalition (PCAN) advising her that the HCMA is unable<br />

to support PCAN’s legislative agenda. This correspondence<br />

was a follow-up from the last Executive Council<br />

meeting and for the Council’s information only.<br />

Adjournment<br />

The meeting was adjourned at 7:35PM.<br />

Comm. Happenings (con’t.)<br />

Alliance on Heart Disease<br />

Awareness Month<br />

February was Heart Disease Awareness month<br />

and the Alliance once again joined the effort<br />

by promoting this issue, especially to women<br />

with our third “Go Red for Women” program.<br />

We shared information regarding<br />

the previous year’s risks factors<br />

for awareness and promoted<br />

“Citizen CPR.”<br />

This year we also wanted to<br />

emphasize the exercise part of the<br />

heart health equation. We wanted<br />

to reach out not only to our members<br />

but also our friends, co-workers,<br />

and the great family of medicine.<br />

We chose Zumba as a unique<br />

and fun way to exercise. Under the<br />

direction of our Zumba instructor,<br />

Cyndi Eicholtz from “Rizing Star Dance<br />

Academy” in Tampa, we danced and enjoyed a<br />

good workout to a variety of Latin rhythms. The<br />

participants received, in addition to a great workout,<br />

goodies, raffle tickets, and educational materials<br />

from the American Heart <strong>Association</strong>.<br />

These materials included instructions on risk<br />

factor modification on topics such as cholesterol,<br />

glucose, waist size, and blood<br />

pressure. We also distributed Good<br />

Nutrition flyers which offered heart<br />

healthy nutritional alternatives.<br />

I am very proud to announce<br />

that in November the HCMA<br />

Alliance was awarded first place in<br />

the Healthy Living Award at the<br />

Southern <strong>Medical</strong> <strong>Association</strong><br />

Alliance Convention in North<br />

Carolina for our “Go Red for<br />

Women” projects. Our entry highlighted<br />

our previous efforts as well as<br />

our current efforts to increase<br />

awareness. The prize awarded was in<br />

the category of counties under 50<br />

members.<br />

News<br />

Alliance<br />

Many thanks to all donors to our Evelyn Shaver Scholarship Fund<br />

The following families are additions to the previous list:<br />

Pam Arain, Bill E & Sherry Barry, and Edmund G. Grant, MD<br />

Member who contributed $100 or more:<br />

Dr. & Mrs. Jorge Leal<br />

Blanca Crespo, MPH<br />

HCMA Alliance<br />

President<br />

crespo04@aol.com<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 29


Board of Medicine<br />

Update<br />

Crystal<br />

A. Sandord<br />

Crystal_Sanford@doh.state.fl.us<br />

What’s New with the Florida Board of Medicine:<br />

Introducing Changes to the Board’s Website<br />

In 2011, the Florida Board of Medicine underwent<br />

many changes. One of those changes<br />

was a complete overhaul of our website based on<br />

comments received from our licensees as well as<br />

the general public. This article will provide you<br />

with an overview of the website so you can find<br />

information when you need it.<br />

The web address for the Division of <strong>Medical</strong><br />

Quality Assurance (MQA) is<br />

www.doh.state.fl.us/mqa. This site is the<br />

overview site applicable to all health care<br />

providers and from this site you can access many<br />

things:<br />

• Renew your license<br />

• Update your Practitioner Profile<br />

• Update your address<br />

• Designated yourself as a controlled substance<br />

prescriber<br />

• Create a relationship between yourself and a<br />

pain-management clinic<br />

• Request a duplicate license<br />

• Request a license verification<br />

• Access information on counterfeit-proof<br />

prescription pads and approved vendor list<br />

• New changes in law<br />

• And much more . . .<br />

Coming soon - The Board of Medicine’s licensure<br />

applications will soon be online. This will<br />

allow applicants to complete the application and<br />

submit the fee with the application online.<br />

The Board of Medicine web site can be<br />

accessed from the MQA site or by typing in the<br />

web address which is www.doh.state.fl.us/<br />

mqa/medical. To access it from the MQA web<br />

site, simply click on Health Care Professions and<br />

select Medicine.<br />

Everything on this site is related to physicians.<br />

Below is a list of the categories available on this<br />

site and the types of documents that can be found<br />

under each category:<br />

Apply for License<br />

As mentioned earlier, this is where an applicant<br />

would go to access online applications. This<br />

section also contains information on licensure<br />

requirements, fees and other forms.<br />

Board Meeting Information<br />

This section includes meeting dates and locations,<br />

the actual agenda materials, minutes, and<br />

audio of the meetings. You can also find information<br />

on the Board Members in this section.<br />

Contact Information<br />

This section provides the Board of Medicine<br />

address, telephone number, fax, and email<br />

address.<br />

Continuing Education<br />

This section provides the continuing medical<br />

education requirements necessary for renewal of<br />

your license.<br />

Petitions for Declaratory Statements<br />

This section is a link to a searchable database<br />

of Final Orders on Petitions for Declaratory<br />

Statement. A Petition for Declaratory Statement<br />

is a legal mechanism for physicians to request<br />

clarification from the Board on a particular law<br />

as that law relates to that particular physician’s<br />

circumstances.<br />

Practitioners Recovery Network (PRN)<br />

This section provides contact and other information<br />

for PRN, Florida’s approved impairment<br />

program.<br />

Profession Updates<br />

This section contains alerts from the<br />

Department of Health, Board of Medicine, and<br />

DEA. Also available in this section are the current<br />

and previous versions of the Messages from<br />

the Chair and the Board’s Annual Reports.<br />

Registration/Inspection<br />

This section has links to the Office Surgery<br />

Registration and Inspection Program and the<br />

Pain-Management Registration and Inspection<br />

Program. All information related to these two<br />

programs can be found here.<br />

Renewal<br />

This section provides renewal dates. You can<br />

also link to MQA Services where you renew your<br />

license. There is also information about renewing<br />

through the mail instead of online.<br />

Remember that renewing online is faster and you<br />

can print confirmation of your renewal.<br />

(continued)<br />

30 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


NEWEST MEMBERS<br />

Sheryce Andrews, MD (PM)<br />

Craig Berger, MD (OPH)<br />

Jon Finan, MD (ATP)<br />

Timothy Floreth, MD (IM)<br />

Gabriel Gonzales-Portillo, MD (NS)<br />

Julie Guerrero-Vitko, MD (PTH)<br />

S. (Sivaselvi ) Gunasekaran, MD (ATP)<br />

Howard Heidenberg, DO (U)<br />

Karla Ledoux-Coton, DO (N)<br />

Tracy Martin, MD (PD)<br />

Ashley Maru, MD (R)<br />

Dan Mason, MD (PDO)<br />

Cynthia Mayer, DO (ID)<br />

John Merritt, MD (IM)<br />

Rajan Narula, D.O (IM)<br />

Yagneshvari Patel, DO (ID)<br />

Carmen Peden, MD (OBG)<br />

Tran Phung, MD (ID)<br />

Jayant Rao, MD (EM)<br />

Shanmugapriya Reddy, MD (RHU)<br />

Megan Selbst, MD (ATP)<br />

Brian Stiffler, M.D. (IM)<br />

Christopher Tappan, MD (PD)<br />

Marela Velez, MD (ID)<br />

Antionina Watkins, MD (OBG)<br />

Laws and Rules<br />

This section of the web site lists all pertinent laws<br />

and rules as well as links to access them. There are a<br />

few specific laws highlighted in this section as well.<br />

Forms/Information<br />

This section houses all of our forms except applications<br />

for licensure. This includes the financial responsibility<br />

form, relinquishment forms, address change<br />

forms, dispensing practitioner registration forms, and<br />

many more. All forms can be completed online, printed,<br />

and mailed to the Board Office.<br />

A great option, for physicians to receive information<br />

as it occurs, is to join our Interested Parties List<br />

(Mailman). Emails will be sent directly to you with<br />

information we are posting on our web site. By using<br />

this tool, your email address is not readily available for<br />

public viewing on your Practitioner Profile. You can<br />

join the Mailman by clicking on its link on the Medicine<br />

web page or by going to http://www.doh.state.fl.us/mqa/<br />

medical/me_mailman.html.<br />

As always, if you cannot find the information you are<br />

looking for on our web site, we will be glad to assist you.<br />

You can send us an email at MQA_Medicine<br />

@doh.state.fl.us and we will respond within 24 hours.<br />

About the author: Ms. Sanford is currently a<br />

Program Operations Administrator at the Board<br />

of Medicine and has worked at the Board for<br />

over 20 years.<br />

Board of Mediciine (continued)<br />

<strong>2012</strong> HCMA Dues Renewal Statements Have Been Mailed!<br />

Check your mailbox…<strong>2012</strong> HCMA dues statements have been mailed! HCMA renewals were due January 1st,<br />

were past due after February 1st, and members will be dropped for non-payment on <strong>April</strong> 30th. If you have any<br />

questions concerning your membership category, dues amount, or to pay by credit card over the phone, please<br />

call the HCMA office: 813.253.0471.<br />

How About a 100% Discount on Dues?<br />

Yes, free membership! That’s up to $350 in savings! Just ask Dr. Malcom Root. He did not have to pay his <strong>2012</strong><br />

HCMA dues! What’s the catch? Dr. Root recruited three new members within one year. That’s all. If you encourage<br />

three of your colleagues to join the HCMA within a year, and they have never been HCMA members before,<br />

you too will have a zero balance on your next year’s HCMA dues statement.*<br />

$50 Credit Toward Dues<br />

You say recruiting three is too difficult? Recruit ONE or TWO new members* and you will receive a $50 credit<br />

(for each new member) toward your next year’s dues. For more information or recruitment materials, please contact<br />

Kay Mills at the HCMA office: 813.253.0471 or KMills@hcma.net.<br />

*New HCMA members must indicate on their application, on page 2, that you recruited them in order for you to<br />

receive credit.<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 31


<strong>Medical</strong> Briefs<br />

Dr. Frank Farmer,<br />

Secretary of Health, Steps Down<br />

“This letter is to tender my resignation as<br />

Secretary of Health, effective <strong>March</strong> 9, <strong>2012</strong>. The<br />

reason for my resignation is that my wife, Peggy,<br />

and I are faced with a life changing event in that<br />

she has recently been diagnosed with breast cancer.<br />

This occurred before Christmas but she and<br />

I both felt that I had to continue through the legislative<br />

session that will end on <strong>March</strong> 9.<br />

“She has had surgery and radiation and is continuing<br />

treatment. We are both confident that<br />

she will have a complete recovery and cure but it<br />

is time for me to retire and support her and our<br />

family through this time.<br />

“I am appreciative of the opportunity you gave<br />

me and proud of the accomplishments we have<br />

achieved, especially in the field of prescription<br />

drug abuse. There are now a little over 500 registered<br />

pain clinics in Florida compared with<br />

over 800 in 2010. The time for the DOH to take<br />

action on a practitioner’s license after an arrest<br />

has been reduced from an average of 120 days to<br />

about 19 days. Our office has issued Emergency<br />

Action Orders to over 300 entities for violations<br />

relating to prescription drug abuse, which is over<br />

60% more than the previous year. We have<br />

established a line of communications with law<br />

enforcement agencies with the results that they<br />

now trust us and know we are serious about<br />

removing the licenses of those who participate in<br />

illegal activities.<br />

“I leave knowing that Florida is a safer place<br />

for its citizens and a much more dangerous place<br />

for those who would prey on them with inappropriate<br />

prescription drug abuse,” Frank Farmer,<br />

M.D., Florida Secretary of Health; letter to<br />

Governor Rick Scott, <strong>March</strong> 5, <strong>2012</strong><br />

We look forward to hearing of Mrs. Farmer’s<br />

complete recovery!<br />

<strong>2012</strong> E-Prescribing<br />

Penalty Update<br />

The information below has been forwarded by<br />

the FMA, regarding the <strong>2012</strong> E-Prescribing<br />

Penalty. If anyone has a question about the status<br />

of their request or they believe the request<br />

was denied in error, they need to contact CMS<br />

immediately. The number to contact CMS is<br />

below.<br />

If you have any questions concerning this<br />

FMA memorandum, please contact Susan Franz,<br />

FMA <strong>Medical</strong> Economic Specialist, at (850)<br />

224.6496.<br />

<strong>2012</strong> E-Prescribing Penalty - Contact CMS<br />

Immediately for Possible Exemption: The FMA<br />

has recently been notified of an opportunity for<br />

more physicians to obtain an exemption from the<br />

<strong>2012</strong> Medicare e-prescribing penalty. Even if you<br />

have already contacted CMS, contact CMS again.<br />

They are willing to hear your case.<br />

Concerns have been raised with CMS that the<br />

back-dating of the <strong>2012</strong> e-prescribing penalty<br />

program along with the multiple other quality<br />

and health IT programs underway left little time<br />

for a significant number of physicians to take the<br />

necessary steps to avoid the <strong>2012</strong> e-prescribing<br />

penalty.<br />

CMS has completed its review of all hardship<br />

exemption requests for the <strong>2012</strong> e-prescribing<br />

penalty program received via CMS’<br />

Communication Support Page. If you have not<br />

already done so, please contact CMS’ Quality Net<br />

Help Desk immediately if you have not received a<br />

formal notice from CMS regarding the final status<br />

of your exemption request or if you believe<br />

you are receiving the <strong>2012</strong> e-prescribing penalty<br />

in error. The Quality Net Help Desk can be<br />

reached via telephone at 1-866-288-8912 or via<br />

email at Qnetsupport@sdps.org.<br />

We have heard from many physicians who<br />

believe that they received the <strong>2012</strong> Medicare e-<br />

prescribing penalty in error. Here are some<br />

examples of the hardships physicians faced:<br />

• You did e-prescribe in 2011 but due to<br />

errors or system/technical glitches (e.g.,<br />

your billing vendor/clearinghouse removed<br />

the G8553 code from your Medicare Part B<br />

claims that you submitted), the G8553 code<br />

was removed from your Medicare Part B<br />

claims that you submitted to Medicare. You<br />

also have documentation that shows that<br />

you e-prescribed for your Medicare patients<br />

in 2011.<br />

• You reported the wrong G-code (e.g., a 2009<br />

e-prescribing G-code) on your Medicare<br />

Part B claims in 2011. You also have documentation<br />

that shows that you e-prescribed<br />

for your Medicare patients in 2011.<br />

• You filed for an exemption request but you<br />

included your group NPI rather than your<br />

individual NPI number on the exemption<br />

request form and your exemption request<br />

was denied.<br />

• You filed for an exemption request, but you<br />

have not yet heard from CMS regarding the<br />

status of your exemption request, or you<br />

32 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


elieve that your exemption request was denied in<br />

error.<br />

If you faced any of the hardships described above or<br />

faced another type of hardship please contact CMS to<br />

hear or reconsider your case. You must contact CMS’<br />

Quality Net Help Desk as soon as possible via telephone<br />

at 1-866-288-8912 or via email at<br />

Qnetsupport@sdps.org<br />

Extension of Enforcement Discretion<br />

Period for Updated HIPAA Transaction<br />

Standards Through June 30, <strong>2012</strong><br />

(<strong>March</strong> 15, <strong>2012</strong>) The Centers for Medicare &<br />

Medicaid Services’ Office of E-Health Standards and<br />

Services (OESS) is announcing that it will not initiate<br />

enforcement action for an additional three (3) months,<br />

through June 30, <strong>2012</strong>, against any covered entity that<br />

is required to comply with the updated transactions<br />

standards adopted under the Health Insurance<br />

Portability and Accountability Act of 1996 (HIPAA): ASC<br />

X12 Version 5010 and NCPDP Versions D.0 and 3.0.<br />

On November 17, 2011, OESS announced that, for a<br />

90-day period, it would not initiate enforcement action<br />

against any covered entity that was not compliant with<br />

the updated versions of the standards by the January 1,<br />

<strong>2012</strong> compliance date. This was referred to as enforcement<br />

discretion, and during this period, covered entities<br />

were encouraged to complete outstanding implementation<br />

activities including software installation, testing<br />

and training.<br />

Health plans, clearinghouses, providers and software<br />

vendors have been making steady progress: the<br />

Medicare Fee-for-Service (FFS) program is currently<br />

reporting successful receipt and processing of over 70<br />

percent of all Part A claims and over 90 percent of all<br />

Part B claims in the Version 5010 format. Commercial<br />

plans are reporting similar numbers. State Medicaid<br />

agencies are showing progress as well, and some have<br />

made a full transition to Version 5010.<br />

Covered entities are making similar progress with<br />

Version D.0. At the same time, OESS is aware that there<br />

are still a number of outstanding issues and challenges<br />

impeding full implementation. OESS believes that these<br />

remaining issues warrant an extension of enforcement<br />

discretion to ensure that all entities can complete the<br />

transition. OESS expects that transition statistics will<br />

reach 98 percent industry wide by the end of the<br />

enforcement discretion period.<br />

Given that OESS will not initiate enforcement<br />

actions through June 30, <strong>2012</strong>, industry is urged to collaborate<br />

more closely on appropriate strategies to<br />

resolve remaining problems. OESS is stepping up its<br />

existing outreach to include more technical assistance<br />

for covered entities.<br />

OESS is also partnering with several industry groups<br />

as well as Medicare FFS and Medicaid to expand technical<br />

assistance opportunities and eliminate remaining<br />

barriers. Details will be provided in a separate communication.<br />

The Medicare FFS program will continue to host separate<br />

provider calls to address outstanding issues related<br />

to Medicare programs and systems. The Medicare<br />

Administrative Contractors (MAC) will continue to work<br />

closely with clearinghouses, billing vendors or health<br />

care providers requiring assistance in submitting and<br />

receiving Version 5010 compliant transactions. If any<br />

entity is experiencing difficulty reaching a MAC, please<br />

contact Karen Jackson at<br />

Karen.Jackson1@cms.hhs.gov.<br />

The Medicaid program staff at CMS will continue to<br />

work with individual States regarding their program<br />

readiness. Issues related to implementation problems<br />

with the States may be sent to<br />

Medicaid5010@cms.hhs.gov.<br />

OESS strongly encourages industry to come together<br />

in a collaborative, unified way to identify and resolve<br />

all outstanding issues that are impacting full compliance,<br />

and looks forward to seeing extensive engagement<br />

in the technical assistance initiative to be launched over<br />

the next few weeks.<br />

Judeo Christian Health Clinic (JCHC)<br />

Testimonial Dinner &<br />

Anniversary Celebration!<br />

On <strong>April</strong> 19th the Judeo Christian Health Clinic’s<br />

<strong>2012</strong> Testimonial Dinner Honorees will be Bob Basham<br />

and Chris Sullivan of Outback Steakhouse fame!<br />

Support the Clinic by becoming a sponsor, purchasing<br />

dinner tickets, or volunteering at the Clinic. The silent<br />

auction and reception will begin at 6pm, followed by<br />

dinner at 7pm. Individual tickets are $95. The Judeo<br />

Christian Health Clinic is also celebrating its 40th<br />

Anniversary this year! Contact the clinic to reserve your<br />

tickets: 813.870.3231.<br />

More JCHC News – Sovereign Immunity<br />

for Health Care Volunteers<br />

The Clinic’s health care providers now have the<br />

opportunity to be covered by sovereign immunity. The<br />

Judeo Christian Health Clinic has been very successful<br />

in helping thousands of Tampa Bay residents each year.<br />

It is the Clinic’s hope that this opportunity will remove<br />

the barrier to volunteering for those licensed medical<br />

professionals who have liability insurance concerns.<br />

For additional information regarding sovereign immunity<br />

and the Judeo Christian Health Clinic, please contact<br />

the Clinic’s Executive Director, Kelly Bell at<br />

813.870.0395 extension 22 or Kelly@judeochc.org.<br />

(continued)<br />

<strong>Medical</strong> Briefs (continued)<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 33


<strong>Medical</strong> Briefs (continued)<br />

Advertise in the<br />

<strong>2012</strong> HCMA Membership Directory<br />

HCMA members can take advantage of discounted<br />

rates to advertise in the <strong>2012</strong> Membership Directory. If<br />

you have any questions concerning the <strong>2012</strong> HCMA<br />

Membership Directory, please contact Elke Lubin at the<br />

HCMA office (813.253.0471 or ELubin@hcma.net) for<br />

details for “members only” rates. The deadline to submit<br />

your ad is May 28th. Members who have not paid their<br />

<strong>2012</strong> HCMA dues in full with not be listed in the<br />

Membership Directory.<br />

Be a Famous Author<br />

… in the eyes of the HCMA Membership, anyway. Do<br />

you enjoy writing? Do you have great stories to tell or<br />

an unusual hobby that not many know about? Fancy<br />

yourself an advanced amateur photographer? Have<br />

unusual cases that would challenge even Dr. House? If<br />

so, The Bulletin’s Editorial Board is looking for you! If<br />

you are interested in serving on the Editorial Board,<br />

please contact Elke Lubin, Managing Editor, by calling<br />

the HCMA office: 813.253.0471 or via email:<br />

ELubin@hcma.net. Elke will give you more information<br />

about The Bulletin and the expectations of the Editorial<br />

Board members as well as provide The Bulletin’s “Article<br />

Guidelines,” to give you an idea of what style of writing<br />

works best with your publication.<br />

YOU NEED PHYSICIAN-<br />

FRIENDLY CANDIDATES<br />

ELECTED TO OFFICE!<br />

It is imperative that all physicians become pro-active<br />

and support “friends of medicine” in this upcoming election<br />

year. HILLPAC (<strong>Hillsborough</strong> Political Action<br />

Committee) conducts interviews and will support the<br />

campaigns of pro-medicine/pro-physician candidates.<br />

Please join HILLPAC today - HILLPAC DUES ARE ONLY<br />

$50! YOUR SUPPORT IS NEEDED AND GREATLY<br />

APPRECIATED. Send your contribution to: HILLPAC,<br />

c/o <strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong>, Inc., 606<br />

S. Boulevard, Tampa, Florida 33606. Contact Debbie<br />

Zorian, Executive Director, for more information<br />

regarding HILLPAC: 813.253.0471 or<br />

DZorian@hcma.net.<br />

HCMA.NET – ALWAYS CHANGING<br />

Visit the HCMA website to find a host of information,<br />

including new advertisers, the latest issue of The<br />

Bulletin, the HCMA Benefit Providers, a list of the<br />

HCMA officers, or a list of upcoming CMEs. You can also<br />

check out the photos from the FMA Annual Meeting, the<br />

HCMA Foundation Charity Golf Classic, and recent dinner<br />

meetings, or look up a colleague’s contact information!<br />

Visit the site, www.HCMA.net – let us know what<br />

you think.<br />

HAVE YOUR <strong>2012</strong> HCMA DUES<br />

BEEN PAID?<br />

Dues statements for the upcoming year’s membership<br />

dues have been mailed. <strong>2012</strong> HCMA membership<br />

dues were due January 1st, past due after February 1st,<br />

and members are removed from membership after <strong>April</strong><br />

30th.<br />

HCMA dues can be paid by check or credit card.<br />

Automatic renewals can be arranged – contact Kay Mills,<br />

HCMA Membership Coordinator, at the HCMA to find<br />

out how: 813.253.0471 or KMills@hcma.net.<br />

To those members who have already paid their <strong>2012</strong><br />

HCMA dues, thank you for your continued support of<br />

the HCMA!<br />

Members who have not paid their <strong>2012</strong> dues will not<br />

be included in the <strong>2012</strong> Directory.<br />

THE PRESCRIPTION DRUG<br />

MONITORING DATABASE IS “LIVE”<br />

Physicians and other health care professionals will<br />

be able to query the database for any indication a<br />

patient is engaging in the practice of doctor shopping<br />

for the expressed purpose of accumulating prescription<br />

drugs for illicit reasons. There is no requirement to<br />

query the database prior to writing a prescription. You<br />

can begin registering for query privileges at<br />

http://www.eforcse.com/<br />

The database will be populated by mandatory reports<br />

from pharmacies and dispensing practitioners.<br />

Dispensing practitioners are authorized to write a prescription<br />

for controlled substances and fill prescriptions<br />

in his or her office. More information about Florida’s<br />

Prescription Drug Database can be found at<br />

http://www.eforcse.com/.<br />

<strong>2012</strong> BOARD OF MEDICINE<br />

MEETING DATES/LOCATIONS<br />

<strong>April</strong> 12-14: Westin Tampa Harbour Island, 725<br />

South Harbour Island Blvd., Tampa, 33602, (813) 229-<br />

5000. May 31 - June 2: The Peabody Orlando, 9801<br />

International Drive, Orlando, 32819, (407) 352-4000.<br />

August 2-4: Wyndham Tampa Westshore, 700 N<br />

Westshore Blvd., Tampa, 33609, (813) 289-8200.<br />

October 4-6: TBA. November 29 - December 1: The<br />

Florida Hotel and Conference Center, 1500 Sand Lake<br />

Road, Orlando, 32809, (407) 859-1500.<br />

Visit the Board of Medicine website for details, possible<br />

CME opportunities, board meeting minutes, board<br />

member information, agenda materials, and audio files:<br />

http://www.doh.state.fl.us/mqa/medical/me_meeting.html<br />

Note from the BOM: All Full Board meetings commence<br />

at 8:00 am. Committee meetings begin with the<br />

first at 9:00 am and with each thereafter immediately<br />

34 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


following the end of the previous one. Dates and locations<br />

are subject to change. The board will notice applicants<br />

and licensees of a required appearance. Notice for<br />

Hurricane Cancellations - In the event of a natural disaster,<br />

such as a severe tropical storm or hurricane, in the<br />

local or general area of the scheduled Board of Medicine<br />

meeting, please call (850) 245-4131 for confirmation of<br />

meeting dates and/or cancellations. Notices concerning<br />

cancellations will also be placed on the web page.<br />

PAPERFREE FLORIDA –<br />

ASSISTANCE AT NO CHARGE!<br />

PaperFree Florida is part of a partnership between<br />

USF Health, the Florida Academy of Family Physicians<br />

and the <strong>Hillsborough</strong> <strong>County</strong> <strong>Medical</strong> <strong>Association</strong>.<br />

PaperFree Florida provides physicians like you, access to<br />

qualified assistance in achieving “Meaningful Use.”<br />

Currently, PaperFree Florida is able to offer their services<br />

to you, as a primary care physician, at no charge.<br />

PaperFree Florida is uniquely positioned to be your<br />

advocate in navigating through the process of migration<br />

to a certified Electronic Health Record (EHR) System.<br />

Through onsite analysis and the use of proven tools<br />

they’ll help identify specific requirements unique to<br />

your practice and what types of EHR systems would best<br />

benefit your practice. They’ll assist you in finding the<br />

right EHR options and in setting your timeline for system<br />

demonstrations. By streamlining the process, they<br />

keep you focused on the business of practicing medicine<br />

while improving the operation of your practice. They’ll<br />

help you achieve your goals towards Meaningful Use<br />

through all stages of implementation<br />

As the first step in accessing their services, you will<br />

need to enroll with PaperFree Florida. Please visit their<br />

website at www.paperfreeflorida.org and click the “membership<br />

agreement” link located in the center of the<br />

homepage. One click, that’s all it takes. Fill out the<br />

requested information and submit the agreement. A<br />

PaperFree Florida, eHealth Ambassador will then contact<br />

you to set up a convenient appointment with you<br />

and your practice management staff to outline how<br />

PaperFree Florida can help you. Please help them<br />

respond quickly to you by alerting your office staff that<br />

an eHealth Ambassador will be calling. PaperFree<br />

Florida is your direct, rapid and reliable access to key<br />

information on Health IT and Meaningful EHR Use.<br />

They are your physician support and resource team<br />

throughout EHR selection, migration and beyond<br />

If you have any questions, please contact Tom Lang,<br />

Project Manager at PaperFree Florida at (813) 974-<br />

7742 or via e-mail at tlang@health.usf.edu.<br />

THE ASSOCIATION’S STRENGTH<br />

If you would like to participate, get involved, voice your<br />

opinions and ideas, and speak out on behalf of organized<br />

medicine...this is the way: make a commitment to serve on<br />

an HCMA committee!<br />

The effectiveness of YOUR HCMA in meeting the needs<br />

of its members depends, to a great extent, on the vitality of<br />

its committees. Your support of and active participation in<br />

the HCMA is crucial to meeting the challenges faced by the<br />

medical profession. Please consider serving on an HCMA<br />

committee and/or participate in an HCMA program.<br />

Committees/Programs include: Charter & By-Laws,<br />

Mini-Internship Program, Editorial Board of The Bulletin,<br />

HCMA Foundation/Golf Tournament, Membership<br />

Development, Legislative, Managed Care, and Executive<br />

Council. If you are interested, or would like more information<br />

on any of the committees/programs listed here,<br />

please contact Elke at the HCMA (ELubin@hcma.net) or<br />

813.253.0471.<br />

We look forward to your participation!<br />

JUDEO CHRISTIAN HEALTH CLINIC<br />

NEEDS VOLUNTEER PHYSICIANS<br />

The Judeo Christian Health Clinic needs additional physicians<br />

to work in its general medical clinics on Monday,<br />

Tuesday and Thursday evenings. It also needs additional<br />

general surgeons and other specialists. Please contact<br />

the Clinic at 870-3231 if you can help.<br />

<strong>Medical</strong> Briefs (continued)<br />

REMINDER:<br />

If your <strong>2012</strong> HCMA Dues are not paid, you will<br />

not receive a <strong>2012</strong> Ballot and you will not be<br />

listed in the <strong>2012</strong> Membership Directory.<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 35


Personal News<br />

Owen Garrick, M.D., President, AMA Foundation,<br />

Jack Watters, M.D., Vice President of External <strong>Medical</strong><br />

Affairs, Pfizer, and Ms. Alicia Billington receiving<br />

award from AMA President, Peter Carmel, M.D.<br />

NEW MEMBER – NEW CITIZEN<br />

An otherwise routine citizenship ceremony<br />

was extra special Wednesday, <strong>March</strong> 14th for a<br />

Florida immigration officer who presented a naturalization<br />

certificate to a doctor from Peru who<br />

saved her life with an emergency brain surgery.<br />

In front of 450 people from 75 countries gathered<br />

in the Tampa Convention Center, immigration<br />

services officer, Melissa Wingerd, presented new<br />

HCMA member, Dr. Gabriel Gonzales-<br />

Portillo, his naturalization certificate.<br />

Last year, Ms. Wingerd suffered a near-fatal<br />

brain hemorrhage. The neurosurgeon on call at<br />

the hospital was Dr. Gonzales-Portillo. He told<br />

Ms. Wingerd that she needed surgery immediately<br />

or she would die. Dr. Gonzales-Portillo performed<br />

the surgery, and within two weeks Ms.<br />

Wingerd’s life was nearly back to normal. On<br />

<strong>March</strong> 14th, Ms. Wingerd told her story to the<br />

hundreds of new citizens. “I wanted these<br />

people to see a different side of immigration officers.<br />

I wanted them to know that we see every<br />

day the value that they bring, not like the general<br />

public. We see it every day,” she said after the<br />

ceremony. “Immigrants bring a lot to this country<br />

on so many different levels. They bring a lot<br />

of value. They are this country.” Dr. Gonzales-<br />

Portillo, has been in the U.S. for about 20 years.<br />

He previously worked as an assistant professor at<br />

the University of Arizona’s department of neurosurgery<br />

in Tucson. He’s lived in Tampa for almost<br />

seven years with his wife and three children. “I’m<br />

very happy, very excited. It was a long road to<br />

become a citizen,” Dr. Gonzales-Portillo said.<br />

“I’m happy to know that I’m going to be able to<br />

HCMA’S OWN RECEIVES<br />

NATIONAL AWARD<br />

HCMA’s own medical student member, Alicia<br />

Billington, was recently awarded the AMA<br />

Foundation Excellence in Medicine in<br />

Washington, D.C. Ms. Billington is one of 22 students<br />

from around the country, and the only student<br />

from Florida, being recognized with this<br />

award.<br />

Each year the AMA Foundation honors a select<br />

group of physicians and medical students who<br />

exemplify the medical profession’s highest values:<br />

commitment to service, community involvement,<br />

altruism, leadership, and dedication to<br />

patient care.<br />

exercise my right to vote.” After singing the<br />

national anthem, taking the citizenship oath,<br />

and hugging Ms. Wingerd, Dr. Gonzales-Portillo<br />

had to leave. He had brain surgeries to perform.<br />

This email and any attached files are confidential<br />

and intended solely for the intended recipient(s).<br />

If you are not the named recipient you<br />

should not read, distribute, copy or alter this<br />

email. Any views or opinions expressed in this<br />

email are those of the author and do not represent<br />

those of the company. Warning: Although<br />

precautions have been taken to make sure no<br />

viruses are present in this email, the company<br />

cannot accept responsibility for any loss or damage<br />

that arise from the use of this email or<br />

attachments.<br />

Melissa Wingerd presents a naturalization certificate<br />

to Dr. Gonzales-Portillo<br />

36 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


A BULLETIN ROMANCE<br />

After a lengthy courtship and many hours of Bulletin<br />

article proofreading…HCMA’s Executive Assistant and<br />

Bulletin Managing Editor, the former Elke Johnston, and<br />

Dr. David Lubin were married poolside at their home on<br />

<strong>March</strong> 10th. Elke’s sister and daughter, Kendra and<br />

Samantha, stood up for her, while Dr. Lubin’s daughters,<br />

Leah and Sabrina, were his “Best Girls.” Congratulations<br />

to the newlyweds!<br />

IN MEMORIAM<br />

It is with much sadness that we report the following members of our medical family has passed away…<br />

Dr. Arthur Raymond Brooker, Jr., passed away January 14, <strong>2012</strong>, after an almost 3-year battle with pancreatic<br />

cancer. Dr. Brooker, a radiologist, was 75. Known affectionately to all of his friends as Ray, he is survived by<br />

his wife, Donna and sons, Stephen, Brian, and Jason, as well as many other family members, friends, and colleagues.<br />

In 1968, he moved to Tampa and joined the Radiology practice of Drs. Sheer, Ahearn and Associates,<br />

becoming the fourth member of the group. In 2005, he began an affiliation with Radiology Associates of<br />

Tampa and continued to perform his medical duties with that practice until shortly before his death.<br />

Donations can be made in his honor to the Pancreatic Cancer Action Network, www.pancan.org, 1-877-272-<br />

6226.<br />

Personal News (continued)<br />

Our heartfelt condolences go out to the family and friends of Dr Raymond Brooker.<br />

If you couldn’t practice, would your income stay healthy?<br />

If an illness or injury caused your income to stop, how<br />

wouldthataffectyourlife?Disabilityinsurance helps<br />

protect you, your practice and your family. To find out<br />

how much you may need, contact me today.<br />

<br />

Managing Director<br />

Investment Advisor Representative<br />

4211 W Boy Scout Blvd Ste 700<br />

Tampa, FL 33607<br />

(813) 393-3659<br />

aromero@metlife.com<br />

www.tampabayfinancial.metlife.com<br />

Disability income insurance is issued by Metropolitan Life Insurance Company (MetLife), 200 Park Avenue, New York, NY 10166. Like most disability income insurance policies, MetLife’s policies contain certain exclusions, waiting<br />

periods, reductions, limitations and terms for keeping them in force. Ask your representative about costs and complete details. For policies issued in New York:These policies provide disability income insurance only. They do NOT<br />

provide basic hospital, basic medical or major medical insurance as defined by the New York State Insurance Department.The expected benefit ratio for these polices is at least 50%.This ratio is the portion of future premiums that<br />

MetLife expectstoreturn as benefits whenaveraged over all people withtheapplicable policy. ©2011 MetLife, Inc. August 2011. L0711195841[0812] © 2011 PNTS 1103-0838<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 37


We proudly<br />

★HCMA BENEFIT<br />

PROVIDER<br />

support<br />

the HCMA<br />

in the nation, CB&H has the<br />

depth of resources<br />

<br />

Contact us for a fresh perspective.<br />

<br />

<br />

<br />

Cherry, Bekaert & Holland, L.L.P.<br />

B. Terry Aidman, Florida Managing Partner<br />

813.251.1010 | www.cbh.com<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

38 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Visit the Department of Health’s <strong>Medical</strong><br />

Quality Assurance (Board of Medicine) website<br />

for detail information on licensure requirements:<br />

WWW.DOH.STATE.FL.US/MQA<br />

Licensure Renewals<br />

In order to determine the expiration date of your<br />

license, look for the date on the actual paper<br />

license sent to you by the Board of<br />

Medicine/Osteopathic Medicine or go to:<br />

www.doh.state.fl.us/IRM00PRAES/PRASLIST.ASP<br />

to search for information about your license.<br />

Continuing <strong>Medical</strong> Education (CME) coursework<br />

must be completed between February 1 of<br />

the even/odd year through January 31 of the next<br />

even/odd year for the license renewal. Licensees<br />

should not submit CME documentation unless<br />

audited. Physicians and/or spouses in the military<br />

are exempt from the CME requirements.<br />

All CME must be AMA approved category I, except<br />

for Domestic Violence. Domestic Violence courses<br />

offered by any State or Federal Government<br />

Agency or professional association including any<br />

provider of category I or II AMA continuing medical<br />

education will be acceptable.<br />

Below is a summary of Florida CME requirements<br />

for MDs only:<br />

Initial licensure:<br />

Two (2) credits in Prevention of <strong>Medical</strong> Errors<br />

First renewal:<br />

One (1) credit in HIV/AIDS<br />

Domestic Violence<br />

2 hours<br />

This course is required every<br />

third licensing biennium.<br />

You are encouraged to go<br />

online to determine if you<br />

are required to meet this<br />

requirement for renewal.<br />

Prevention of 2 hours<br />

<strong>Medical</strong> Errors This course has specific<br />

course content requirements<br />

that change every 2 years and<br />

are described in Rule 64B8-<br />

13.005, Florida<br />

Administrative Code (FAC).<br />

Go online to access the rule<br />

for more information.<br />

General CME<br />

If domestic violence is due,<br />

36 hours If no domestic<br />

violence is due, 38 hours.<br />

Two (2) credits in Prevention of <strong>Medical</strong> Errors<br />

Auditing<br />

The Florida Board of Medicine will audit at random<br />

a number of licensees as is necessary to<br />

assure that the continuing education requirements<br />

are met. Should he/she be one of the 3%<br />

who are audited, the documents must be notarized.<br />

(Note: If the physician has met these<br />

requirements under MECOP’s sponsorship,<br />

MECOP will provide & notarize the documents.<br />

In addition, and in order to give the physician a<br />

complete profile of hours earned, he may submit<br />

to MECOP proof of those hours earned under<br />

another accredited sponsor and it will be entered<br />

into MECOP’s tracking system. ALL hours will<br />

then be notarized for the audit.)<br />

The application for renewal shall include a form<br />

on which the licensee shall state that he has completed<br />

the required continuing education. The<br />

licensee must retain such receipts, vouchers, certificates,<br />

or other papers, such as the Physician’s<br />

Recognition Award issued by the AMA, as may be<br />

necessary to document completion of the continuing<br />

education listed on the renewal form for a<br />

period of not less than 4 years from the date the<br />

course was taken.<br />

<strong>April</strong><br />

ACLS PROVIDER COURSE. <strong>April</strong> 6, 7, <strong>2012</strong>,<br />

Tampa, Florida. Nationally recognized training<br />

and evaluation program in advanced life support.<br />

Certifications and Recertification available.<br />

Physician half day course available on <strong>April</strong> 7th.<br />

St. Joseph’s Hospital designates this educational<br />

activity for a maximum of (8) AMA PRA Category<br />

1 Credit(s). Physicians should claim credit<br />

commensurate with the extent of their participation<br />

in the activity. Course to be held at St.<br />

Joseph’s Hospital, Tampa, Florida. An FMA<br />

accredited program. Please call Emergency<br />

<strong>Medical</strong> Associates, 813-874-5707, for more<br />

information and registration.<br />

22nd Annual Advances in Urology. <strong>April</strong> 11-14,<br />

<strong>2012</strong>, Key West, FL. 15.0 AMA PRA Category 1<br />

Credits Please call (813) 974-4296 for further<br />

information or visit www.cme.hsc.usf.edu.<br />

Complication Avoidance in the Cervical Spine.<br />

<strong>April</strong> 13-14, <strong>2012</strong>, Tampa, FL. 12.75 AMA PRA<br />

Category 1 Credits . Please call (813) 974-4296<br />

for further information or visit<br />

www.cme.hsc.usf.edu.<br />

Clinical Virology Symposium. <strong>April</strong> 22-25, <strong>2012</strong>,<br />

Workshops, & Conferences<br />

CME, Seminars,<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 39


CME, Seminars, etc (continued)<br />

Daytona Beach, FL. 16.5 AMA PRA Category 1 Credits<br />

Please call (813) 974-4296 for further information or<br />

visit www.cme.hsc.usf.edu.<br />

Dependency Mediation Certification Training. <strong>April</strong> 26-<br />

May 5, <strong>2012</strong>, Tampa, FL. 40.0 AMA PRA Category 1<br />

Credits. Please call (813) 974-4296 for further information<br />

or visit www.cme.hsc.usf.edu.<br />

May<br />

Negotiating and Mediating Healthcare Disputes. May 17-<br />

18, <strong>2012</strong>, Tampa, FL. 13.0 AMA PRA Category 1<br />

Credits. Please call (813) 974-4296 for further information<br />

or visit www.cme.hsc.usf.edu.<br />

13th Annual Dermatology for the Non-Dermatologist.<br />

May 30-June 2, <strong>2012</strong>, Key West, FL. 19.0 AMA PRA<br />

Category 1 Credits. Please call (813) 974-4296 for further<br />

information or visit www.cme.hsc.usf.edu.<br />

3rd Annual National Women in Surgery Career<br />

Symposium. May 31-June 2, <strong>2012</strong>, Baltimore, MD. 10.0<br />

AMA PRA Category 1 Credits Please call (813) 974-<br />

4296 for further information or visit<br />

www.cme.hsc.usf.edu.<br />

June<br />

Family Mediation Certification Training. June 14-23,<br />

<strong>2012</strong>, Tampa, FL. 40.0 AMA PRA Category 1 Credits.<br />

Please call (813) 974-4296 for further information or<br />

visit www.cme.hsc.usf.edu.<br />

August<br />

ACLS PROVIDER COURSE. August 24, 25, <strong>2012</strong>, Tampa,<br />

Florida. Nationally recognized training and evaluation<br />

program in advanced life support. Certifications and<br />

Recertification available. Physician half day course<br />

available on August 25th. St. Joseph’s Hospital designates<br />

this educational activity for a maximum of (8) AMA<br />

PRA Category 1 Credit(s). Physicians should claim<br />

credit commensurate with the extent of their participation<br />

in the activity. Course to be held at St. Joseph’s<br />

Hospital, Tampa, Florida. An FMA accredited program.<br />

Please call Emergency <strong>Medical</strong> Associates, 813-874-<br />

5707, for more information and registration.<br />

Continuous<br />

FMA Online Education Center. Start your online<br />

education today through a combination of multimedia<br />

presentations and instructional tests and quizzes.<br />

It’s that easy. All course information is provided<br />

at www.fmaonline.org.<br />

Questions about your<br />

HCMA membership?<br />

We have the answers…<br />

813.253.0471<br />

And we have our winners…<br />

Where is this?<br />

Drs. Alan Cousin and Ed Shafii gave us the correct<br />

answers: The Starbucks used to be this Long John<br />

Silver’s at the corner of Dale Mabry Highway and<br />

Linebaugh Ave. Drs. Cousin and Shafii each received a<br />

gift certificate to Panera Bread. Congratulations!<br />

The first two HCMA members to guess the location of<br />

this photo will be recognized in the May/June issue of<br />

The Bulletin and, best of all, will win a gift certificate!<br />

Contact Elke Lubin at the HCMA with your guess:<br />

813.253.0471 or ELubin@hcma.net. Sorry, only one winner<br />

per household.<br />

40 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


FOR LEASE<br />

OFFICE FOR LEASE in well established professional<br />

building for physicians and surgeons. Centrally located<br />

to Mease Dunedin and Countryside Hospitals.<br />

2250 Sq Ft, with plumbing, wiring for x-ray and medical<br />

equipment, cabinets. Six exam/operating rooms,<br />

recovery room, labs, sterilization, large reception,<br />

staff and chart area. Well kept and ready to move in.<br />

Abundant parking. MUST SEE. Call 727-791-7299 for<br />

more information.<br />

Citrus Park – sublease, available on Tues, Thurs, Fri,<br />

and Sat. 1,000 to 1,700 square feet furnished. Day/s,<br />

footage, pricing, all negotiable. 813.971-9743 ext.<br />

109, Dona<br />

Palma Ceia South Tampa 3100 Sq. Ft. <strong>Medical</strong> Ofc. See<br />

photo this Bulletin Exc Visibility from Dale Mabry.<br />

(813) 286-0529.<br />

FOR LEASE OR SALE<br />

BRANDON MEDICAL OFFICE NEXT TO HOSPITAL.<br />

2050 sq ft. Newly Remodeled. Call Dr. Karp 813-787-<br />

6972.<br />

FOR RENT OR SALE<br />

Fully equipped medical office space, 2-3 days a week.<br />

Located at the LIFEHOPE Office Bldg adjacent to<br />

Florida Hospital Tampa and Pepin Heart Hospital.<br />

813-933-9666.<br />

FOR SALE<br />

<strong>Medical</strong> office for sale. South Tampa. 3000 sq. feet.<br />

2919 Swann Avenue. Fully equipped if needed. Call<br />

813-625-7808. No brokers commission paid.<br />

SHARING OF RENT/COMMON EXPENSES<br />

Orlando J. Castillo, MD, nephrologist, looking for 2 or<br />

3 other doctors any specialty to share with him his<br />

office. Good enough for 4 doctors. Located: 2810 W.<br />

St. Isabel St., #101, Tampa, 33607. Ph: 813-294-8002.<br />

CLASSIFIED<br />

ADS:<br />

$10 per line.<br />

Call 813.253.0471<br />

Ads<br />

Classified<br />

Happy Spring!<br />

INDEX OF ADVERTISERS<br />

Please support YOUR advertisers!<br />

Tell them you saw their ad in The Bulletin!<br />

AMO Office Supply ................................................19<br />

The Bank of Tampa................................................6<br />

Cherry Bekaert & Holland/CPAs...........................38<br />

Coverall Cleaning Concepts..................................Card Shop<br />

Cyberknife Centers................................................24<br />

Dajalu.com/Tampa Photography...........................24<br />

DeGuenther & Associates/Insurance....................Inside Back Cover<br />

Dry Ice Florida.......................................................Card Shop<br />

Florida Doctors Insurance Company/MedMal......Back Cover<br />

The Florida Healthcare Law Firm ........................20<br />

HCMA Installation Dinner Meeting......................8<br />

Heinz & Associates/Decorative Pavers..................Card Shop<br />

Don Juceam/Tampa’s Frank Sinatra.....................12 & Card Shop<br />

William Dudney, MD .............................................Card Shop<br />

MetLife/Disability Insurance.................................37<br />

Moffitt Cancer Center............................................18<br />

Palma Ceia Office for Lease ..................................18<br />

Parthenon West/Web Design.................................Card Shop<br />

Principal/Disability Insurance ..............................28<br />

ShredQuick............................................................26<br />

SunTrust Bank.......................................................Inside Front Cover<br />

Ultimate <strong>Medical</strong> Academy/Externs-Staffing........3<br />

Wasson & Associates/Workers’ Comp...................10<br />

Card Shop ...........................................42<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong> 41


The<br />

Card Shop<br />

Service Ads - Business Card size...The perfect advertising opportunity for companies such<br />

as your favorite transcriptionist, electrician, plumber, A/C repairman, automotive repair<br />

shop, lawn maintenance business, restaurant, or office cleaning crew. Contact Elke<br />

Johnston, Managing Editor, at 813/253-0471, to find out how to place a business card ad.<br />

P.O. Box 2526<br />

Lutz, FL 33548<br />

Ph: (813) 909-4822<br />

www.parthenonwest.net<br />

kelly@parthenonwest.net<br />

Please tell the advertiser you saw it in the HCMA Bulletin!<br />

42 HCMA BULLETIN, Vol. 57, No. 6 – <strong>March</strong>/<strong>April</strong> <strong>2012</strong>


Veronica DeGuenther<br />

Veronica DeGuenther<br />

Insuring your future.<br />

Please call my office today for a free, in-person or telephone consultation<br />

regarding your medical malpractice coverage.<br />

Now insuring your fun.<br />

Whether you are a serious car collector, or have just one vehicle of particular<br />

interest and value – call me. DeGuenther & Associates is now an authorized agent<br />

for Hagerty – the gold standard for collectible and vintage automobile insurance.<br />

Call or email today for a free quote.<br />

Celebrating 30 Years of Insuring Your Future: 1983 - 2013<br />

DeGuenther & Associates<br />

813-818-9201 • Fax: 813-818-9401 • Veronica@MalpracticeInsurance.co • Toll-free: 888-711-1222<br />

Please tell the advertiser you saw it in the HCMA Bulletin!

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!