Regulation of Taxi Cabs - Orange County Comptroller

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Regulation of Taxi Cabs - Orange County Comptroller

Vehicles For Hire

In the

Convention Center District

November 3, 2009


Presentation Outline

• Introduction

• Overview

• Options to Consider

• Recommendations

• Comments

2


Presentation Outline

• Introduction

• Overview

• Options to Consider

• Recommendations

• Comments

3


What is the

“Client Advisory Board”?

The CAB is a group of internationally

recognized meeting planners and

tradeshow owners/organizers who have

volunteered to provide advice to the

Convention Center regarding marketing,

facilities, services and operations.

4


Client Advisory Board Goals

For the OCCC:

- To obtain direct, unfiltered client input

- To collaborate on “best practices”

- To support our clients, and the clients of our

clients…

THE EXHIBITING COMPANIES AND

ATTENDEES OF MAJOR MEETINGS

AND TRADESHOWS.

5


Client Advisory Board Goals

For the clients:

- To ensure the future viability of a major asset in a

desirable destination

- To collaborate with the destination’s suppliers on

best practices

- To collaborate with other event organizers on best

practices

6


Attractions

Coordinator

Entertainment

Lodging

Golf

Courses

Transportation

to Site

Community

Transportation

A

Building

Event

Management

Decorator Printing Flowers

Food

Functions

Audio

Visual

Tee

Shirts

7


Attractions

Coordinator

Entertainment

Lodging

Golf

Courses

Transportation

to Site

Community

Transportation

A

Building

Event

Management

Decorator Printing Flowers

Food

Functions

Audio

Visual

Tee

Shirts

8


Meeting Planners Select Sites

Based on a Variety of Factors

Availability of Hotels & Facilities

Destination Affordability

Transporting Attendees

Transportation Costs

Distance Traveled by Attendees

Climate

Entertainment

Source: M&C Magazine’s Meetings Market Survey

0% 20% 40% 60% 80% 100%

Percentage Considered “Very Important”

9


Client Advisory Board Member

• American Heart

Association

Organizations

• American Sportsfishing

Association

• Christian Booksellers Association


Client Advisory Board Member

Organizations

• American Academy of

Family Physicians

• AetherQuest Solutions

• American Academy

of Pediatrics

11


Client Advisory Board Member

Organizations

• American Foundry Society

• American Occupational Therapy

Association

• American Wind Energy Association


Client Advisory Board Member

• COLLABORATE

Organizations

• Craft & Hobby Association

• Florida Nursery, Growers

& Landscape Association

13


Client Advisory Board Member

Organizations

• Healthcare Information & Management

Systems Society

• InfoComm International

• International Association of

Amusement Parks & Attractions


Client Advisory Board Member

Organizations

• National Training

and Simulation Association

• Premiere Shows, Inc.

• Risk & Insurance

Management Society

15


• AARP

Client Advisory Board Member

Organizations

• International Association

of Chiefs of Police

• International Sign Association

16


Client Advisory Board Member

Organizations

• National Automobile Dealers

Association

• The Florida Restaurant Show

• Golf Course Superintendants

Association of America

17


Client Advisory Board Member

Organizations

• Reed Exhibitions / PGA

Worldwide Golf Exhibitions

• McDonald’s Corporation

• American Osteopathic Association

18


Client Advisory Board Member

• SAPPHIRE

Organizations

• Florida Roofing, Sheet Metal &

AC Contractors Association

• National Society of Black Engineers

19


Client Advisory Board Member

Organizations

• National Trade Productions/Coverings

• Association of Peri-Operative

Registered Nurses

• Nielsen Business Media/VNU

Expositions/Imprinted Sportswear

20


Client Advisory Board Member

Organizations

• Orgill Dealers Market

• Photo Marketing Association

• Performance Racing Industry

• American Association for

Cancer Research

21


Client Advisory Board Member

• National Business

Aviation Association

Organizations

• Pet Industry Distributors

Association

• North American Association of

Food Equipment Manufacturers

22


Client Advisory Board Member

Organizations

• American Rental Association

• ASI Show, Inc.

• Cygnus Business Media/Aviation Industry

Week

23


Client Advisory Board Member

Organizations

• Surf Expo/DMG World Media

• National School Supply &

Equipment Association

• National School Boards Association


Client Advisory Board Member

Organizations

• Pittsburgh Conference on

Analytical Chemistry and

Applied Spectroscopy

(PITTCON)

• International Baking Industry

Exposition

• The True Value Company

25


Client Advisory Board

Events Attendance

• Combined attendance for events

produced by CAB Members:

690,000

26


Client Advisory Board

Economic Impact

• Combined economic impact for

events produced by CAB

Members:

$1.3 BILLION

27


Client Advisory Board

Today’s Issues…

- Short-haul Transportation Service

- Unregulated Taxi Environment

28


Presentation Outline

• Introduction

• Overview

• Options to Consider

• Recommendations

• Comments

29


Taxi Overview

• Inconsistent rates/rate gouging

• Uninsured, unregistered and unregulated

cabs operating in the unincorporated

Convention Center area

• Public safety

• Negative impact to Central Florida

tourist/convention business

30


Taxi Complaints Received

• Convention Center clients and OCCVB

– Cab fares to and from the Convention Center

– Cab fares to and from hotels/restaurants

Taxicab owners

– Alleging there is too much regulation in the

City, the Airport, theme parks, and hotels

– Alleging improprieties of other drivers

• Lack of statistical and anecdotal data in

unincorporated Orange County

31


Historical Perspective

Task Force Established in 1995

• Chaired by Commissioner Mary I. Johnson

Taxi industry representatives

• Florida Limousine (Livery) Association

• I-Drive hoteliers

• City of Orlando

• Orlando-Orange County Convention and Visitors Bureau

• Central Florida Hotel/Motel Association

County staff: Code Enforcement, Administration,

Convention Center

• GOAA

• LYNX

Orange County Sheriff

32


Presentation Outline

• Introduction

• Overview

• Options to Consider

• Recommendations

• Comments

33


Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at Convention Center via RFP

4. Status Quo

34


Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at Convention Center via RFP

4. Status Quo

35


Option 1 – Countywide Ordinance

County ordinance would apply to unincorporated

Orange County

• Ordinance would exclude municipalities who

already have an ordinance such as City of Orlando

• Issues to address:

– Market entry - limitation to the total number of cabs

– Open stands - affecting private property

– Rate setting - per mile

– Fees – registration, ongoing renewal, and inspection

– Safety inspections

– Types of vehicles regulated in addition to taxis

– Types of regulation

– Enforcement agency

– Cost and funding source(s)

36


Option 1 – Countywide Ordinance

Current City of Orlando Ordinance Model

Taxis regulated by in-house staff

• Limits the number of taxis (market entry):

1 cab per 1,000 residents

• 548 taxis regulated (pick-up only)

• Application Fee: $300/vehicle

• Permit Fee: $200 with $200 renewal annually

• Inspection Fee: $50 (contracted out)

• A $220 fine is assessed to non-permitted

taxis, additional fines are $420 each incident

37


Option 1 – Countywide Ordinance

Advantages

• Provides for a

regulated, controlled

operation Countywide

• Improved quality of

drivers and vehicles

• Regulated rates for

service

Disadvantages

• Lengthy process,

difficult to implement

• Costly to regulate:

General Fund

• Increased liability

issues

• May increase cost to

cabs wishing to

operate in both the

City of Orlando and

Orange County

• No direct, focused

oversight and

regulation for the

Convention Center

38


Option 1 – Countywide Ordinance

Concerns of Industry Representatives

Industry Segment

Large taxi firms & limo services

Medium taxi firms

Small taxi firms

Independent taxis

Livery and luxury van operators

Theme parks, malls, and other

private property owners

Concerns

Oppose regulation of private

property and luxury vans/limos

Cost to operate in City and

County

Cost to operate in City and

County

Want open stands on all private

property, the City of Orlando,

and Orange County

Oppose regulation of private

property and luxury vans/limos

Oppose regulation of private

property and luxury vans/limos

39


Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at the Convention Center via RFP

4. Status Quo

40


Option 2 - Convention Area

Ordinance

• Advantages

– Provides for a

regulated, controlled

operation in the

geographical area of

major concern

– Improved quality of

drivers and vehicles

– Regulated rates for

service

• Disadvantages

– Cost to regulate

– Increased liability

issues

– Cost to taxi owners

– Conflict w/existing

contracts at hotels

– No focused oversight

and regulation for the

Convention Center

– Lengthy process and

difficult to implement

42


Option 2 – Convention Area Ordinance

Concerns of Industry Representatives

Industry Segment

Large taxi firms & limo services

Medium taxi firms

Concerns

Oppose regulation of private

property and luxury vans/limos

Cost to operate in City and

Convention area

Small taxi firms

Independent taxis

Livery and luxury van operators

Theme parks, malls, and other

private property owners

Cost to operate in City and

Convention area

Want open stands on all private

property, the City, OCCC, and

tourist areas

Oppose regulation of private

property and luxury vans/limos

Oppose regulation of private

property and luxury vans/limos

43


Taxi Options

1. Countywide Ordinance

2. Convention Area Ordinance

3. Privatization at the Convention Center via RFP

4. Status Quo – Take No Action

44


Option 3 – Privatization at the

Convention Center via RFP

• Privatize taxi service on Convention Center

property via RFP

• Consortium of three (3) or more companies

Taxicab consortium with services

agreement

– Lead firm handles dispatch, queues, access

– Goal: minimum 24% M/WBE participation

– 5 year contract, plus renewals

• Greater Orlando Aviation Authority (GOAA)

model

45


Option 3 – Privatization at the

Convention Center via RFP

Current GOAA Model

• GOAA has a consortium of six (6) taxi

providers

• One firm provides the dispatch personnel

• 1 cab per 60 deplanements

• Only consortium members have pick-up

privileges

• Must have City of Orlando permit

46


Option 3 – Privatization at the

Convention Center via RFP

Current GOAA Model

• Designate locations for services to be

provided

• Marshaling location(s) for all vehicles to stage

• Starter booths (provided by contractor)

• Dispatchers (provided by contractor)

• Controlled access to property (managed by

contractor)

47


Option 3 – Privatization at the

Convention Center via RFP

Current GOAA Model

• Initial application fee

– $50 per company

– $10 per vehicle

• Assessment fees

– Privilege Fee: ~$3/vehicle per trip for GOAA

– Starter/Dispatch Fee: ~$1/member per trip to

cover costs of the dispatch operation

48


Option 3 – Privatization at the

Convention Center via RFP

Advantages

• Provides a regulated,

controlled operation to meet

immediate needs of OCCC

• Improved quality of drivers

and vehicles

• Services privatized

• Potential revenue source

• Limited liability issues

• Tracking of drivers and

vehicles RE complaints and

lost & found

• More control over the needs

for vehicles for after hours

and special events

• Faster implementation than

ordinance

Disadvantages

• The total number of

Independent taxis and small

companies becomes reduced

• Does not provide for a

regulated, controlled

operation outside of the

Convention Center property

• Need to address additional

number of cabs needed for

large shows

49


Option 3 – Privatization at the

Convention Center via RFP

Concerns of Industry Representatives

Industry Segment

Small size taxi firms

Medium size taxi firms

Independent taxis

OOCCVB

Concerns

Reduction in the number of small taxi

firms. Costs may increase to operate in

City and at Convention Center

Costs may increase to operate in City

and at Convention Center

Reduction in the number of independent

taxi firms. Want open stands at OCCC

RFP would not result in regulating

outside of Convention Center property.

Need to assure sufficient taxis are

available for large shows @ OCCC

50


Taxi Options

1. Countywide Ordinance

2. Tourist Area Ordinance

3. Privatization at Convention Center via RFP

4. Status Quo – Take No Action

51


Option 4 – Status Quo

Approx. Taxi Fares from OCCC

• Zone 1: Epcot/Disney $37

• Zone 2: Lake Buena Vista Area $23

• Zone 3: World Gateway Area $30

• Zone 4: Sea World/S. Intl. Drive $9

• Zone 5: Sand Lake Rd./Rest. Row $10

• Zone 6: N. Intl. Dr./Wet ‘n Wild/Outlets $13

• Zone 7: Universal Studios Resort $16

• Zone 8: Orlando Intl. Airport $35

• Zone 9: Downtown Orlando/ Church St. $32

52


Option 4 – Status Quo

Current Convention Center Taxi Standards

• Vehicle permit - $150

• Safety standards/ vehicle inspection

• Driver background check

• Business Tax Receipt (formerly Occupational License)

• Display company name

• Dress code

• Radio

Taxi stand queue

• Insurance (liability and property)

• Posting of rates, but OCCC has no rate restrictions

• Meters are NOT regulated

53


Option 4 – Status Quo

Current Convention Center Taxi Standards

• 230 registered taxis

• OCCC oversight of taxi operation very difficult

– Independent taxi association monitors and governs

themselves including oversight, supervision and

dispatching

Taxis monitored by in-house (OCCC) security – staff

limited

– Off-duty deputies’ limited authority and limited

personnel

– Reports of misconduct by drivers

54


Option 4 – Status Quo

Advantage

• Current costs to

register taxis

remains constant

Disadvantages

• Retain some unprofessional

drivers and potentially

substandard service

• Reputation of Convention

Center and regional tourism

potentially compromised

• Inconsistent rates charged by

taxi owners and rate gouging

• Potential loss of revenue due

to reduced OCCC bookings

• Potential public safety issues

55


Funding Sources for the 4 Options

Options

1. Countywide

Ordinance

2. Tourist Area

Ordinance

3. Privatization @

OCCC via RFP

Possible Funding

Source(s)

Est. 1st Year

Cost

General Fund; Permits; ~$500K

Fines

General Fund,

~$300K

CRA/TDT; Permits;

Fines

Revenues; Permits 0

4. Status Quo General Fund; Permits 0

56


Presentation Outline

• Convention Center Client Advisory

Board

Taxi Issues

• Options to Consider

• Recommendations

• Comments

57


Taxi Recommendations

1. Select Option 3: Privatize taxi service

on Convention Center property via RFP

2. Enlist cooperation of hoteliers and

major property owners in the

Convention area to establish standard

rates to local destinations

3. Implement and review after a two-year

period to determine success, and

whether or not to pursue Convention

area ordinance or Countywide

ordinance at that time

58


Comments

• Gary Sain

President and CEO, O/OCCVB

• Tom Ackert

Executive Director, OCCC

• Client Advisory Board Members

59


Karen Malone

Vice President of Meeting Services

Healthcare Information & Management

Systems Society

– Healthcare information technology and management systems

– Offices across the U.S. and the world

– 23,000 members with over 380 corporate members employing millions

of people

– Active in all forums addressing healthcare public policy, industry

practices, educational and development initiatives to ensure quality

patient care

– 25,000 attendees and 900 exhibitors attend the conference

60


Stephen Pitt

Vice President, Conventions & Expositions

National Automobile Dealers Association

– Represents more than 20,000 new car and truck dealers

– 43,000 separate domestic and import franchises

– Develops and publishes research data

– Operates training and service programs

– Provides counsel on legal, regulatory and governmental issues

– Annual convention and exposition attracts over 25,000

– Also conducts the NADA American Truck Dealers Division Expo

61


Tracey Wilson

Show Manager – Special Events & Marketing

American Pet Products Association

– Pet industry's largest annual trade show

– Pet ownership in the United States is estimated at 71.4 million

– Industry supporting pet owners and caregivers generated over $43.2

billion in sales in 2008

– Global Pet Expo 2009, which took place in February here in Orlando

featured 779 exhibiting companies, 2,306 booths and hosted more than

11,000 attendees, including more than 4,100 buyers (up 2% from prior

year)

– 85% of domestic pets sleep with their owners!

62


Geoffrey Cassidy

Vice President, Meetings and Convention Operations

National Association of Home Builders

– A federation of more than 800 state and local associations

– 200,000 members

– Approximately 66,000 are home builders and/or remodelers

– Others are associates working in closely related fields

– The International Builders’ Show is the world’s largest annual

residential construction trade show

Orange County has hosted the IBS four times, each a record-setter

– The 2005 IBS hosted more than 105,000 for its four-day tradeshow

63


Linda Still

Director of Meetings & Exhibits

American Association for Cancer Research

– Fosters research in cancer and related biomedical sciences

– Accelerates the dissemination of new research findings

– Promotes science education and training

– Advances the understanding of cancer etiology, prevention, diagnosis, and treatment

– Oldest and largest scientific organization in the world focused on cancer research

– Attracts premier researchers, fostering the exchange of knowledge and ideas

– Provides training opportunities for the next generation of cancer researchers

– Increases public understanding of cancer

64


Barbara McDaniel

Director of Conferences and Programs

The National Training and Simulation

Association (NTSA)

– Inter-Service Industry Technology Simulation Education Conference

– The premiere conference and tradeshow related to the use of modeling and simulation devices in

the training and education industry

– Provides a forum for collaboration among training, modeling and simulation industry professionals

and their peers in educational environments

– Involves the five branches of the U.S. military, the Department of Defense, and

other national and local governmental agencies

– Provides a “breeding ground” for training and technology advances in emerging areas such as in

the medical profession and the entertainment industry

– I/ITSEC attracts more than 15,000 people from over 50 countries

– Central Florida is home to the largest concentration of modeling and simulation companies in

America

65


Barbara Stroup

Vice President, Operations

Nielsen Business Media

– Nielsen Business Media produces print publications, web sites and trade shows

– A source of industry analysis, market intelligence and data

– 32 trade publications, 75 trade shows and conferences

– More than 100 digital products serving the entertainment, media and marketing,

retail, travel and design industries

– Imprinted Sportswear Show focuses on technology and techniques for the

decorated apparel industry

– Covers embroidery, screen printing, sublimation & direct-to-garment printing

– Educational sessions, workshops, top industry speakers

66


Howard Britt

President

Premiere Shows, Inc.

– Premiere Shows conducts three tradeshows annually for the hair care,

salon and spa industries

– An estimated 259,982 salons, spas, and barber shops operate in the

U.S., generating a total spend of approximately $7 billion

– The Premiere Orlando Beauty Show is one of the “Fastest 50”

growing tradeshows in the U.S.…45,000+ in 2009

– Expo for all products related to the industry

– Basic and advanced education for the entire industry

67


Taxi Recommendations

1. Select Option 3: Privatization via RFP

2. Enlist cooperation of hoteliers in tourist

area to establish standard rates from

hotels to local destinations

3. Implement and review after a two-year

period to determine whether or not to

pursue tourist area ordinance or

Countywide ordinance

68


Vehicles For Hire

In the

Convention Center District

November 3, 2009

69


“Gypsy” Cab Defined

• Unregulated

• No cab name on side of vehicle

• No posted rates

• Often no meter

• Sign/light on top states “For Hire” or

“Vacancy”

• No company name or phone number

• No/little liability or property insurance

• No occupational license


Market Entry

Market Entry includes the restriction of

the number of taxicab companies able

to operate in the county and the

number of cabs each company can

operate.

Note: The City of Orlando ordinance limits

market entry.


Rate Setting

Rate Setting includes establishing a

specific $ range within which taxis can

charge customers.

Note: The City of Orlando ordinance includes

rate restrictions.


Rate Setting Issues

• Inconsistent (different) rates within County

and City

• Monitoring the rates charged, posting and

meter calibration necessitates strict

enforcement

– Staffing

– Resources

• Rate-gouging cannot be prevented without

rate restrictions and meter inspections


Regulation

Regulation includes the following to

assure adherence to the ordinance:

• Mandatory initial permit inspection

• Periodic inspection

• Spot inspection


Regulation Enforcement

• Enforcement of safety standards and other

ordinance regulations requires staffing and

funding

• Options:

– City of Orlando

– Establish a County enforcement division

• Code Enforcement

• Convention Center

• Consumer Fraud

• Separate Division


Public Safety Issues: Unregulated Taxis

• Safety of our citizens and tourist community is

always a primary concern.

• Getting into a car with a stranger driving presents

certain hazards.

• We can’t assume that every taxi driver is a danger

to the community.

• No compelling evidence that riders of cabs in

Orange County are being placed in harm’s way.

• Safety issues are generally addressed

– City of Orlando via ordinance

– Private property (hotels, theme parks, malls, etc.) via

contract directly with cab companies

– OCCC via internal standards

– Residents call cabs from phone book or by previous use

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