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Robert Synnestvedt<br />

Lead, Global Mobile Internet Marketing<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> <strong>C97</strong>-645084-<strong>00</strong> © 2010 <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> | | © <strong>2011</strong> <strong>its</strong> affiliates. <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> All rights <strong>its</strong> affiliates. reserved. All rights reserved.<br />

<strong>Cisco</strong> Confidential 1


• General Trends <strong>and</strong> Requirements:<br />

Cost <strong>and</strong> Capacity Challenge<br />

• <strong>Cisco</strong> Unified RAN :<br />

Optimized Backhaul Differentiat<strong>or</strong>s<br />

• Innovation <strong>and</strong> Leadership:<br />

• Netw<strong>or</strong>k Architecture & Designs:<br />

• Take Aways:<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 2


Trusted Partner f<strong>or</strong> Global Mobile Service Providers<br />

Innovation<br />

Monetization<br />

Optimization<br />

Unification<br />

Leadership<br />

differentiation<br />

new revenue<br />

reduced costs<br />

any radio<br />

any media<br />

trusted advis<strong>or</strong><br />

partnership<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 3


Cell Site TCO Distribution<br />

Reduce Power<br />

Increase Mbs/Watt<br />

Source: China Mobile<br />

60%<br />

TCO<br />

Electricity<br />

O&M<br />

Site Acquisition &<br />

Planning<br />

Site Supp<strong>or</strong>t<br />

Reduce Footprint<br />

Multi-use POP<br />

Site Rental<br />

Transmission<br />

Civil W<strong>or</strong>ks<br />

BTS<br />

40%<br />

TCO<br />

Simplify Management<br />

Radio Access<br />

OPEX over 7 years<br />

CAPEX<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 4


Linear transp<strong>or</strong>t f<strong>or</strong> linear Subscriber Growth<br />

SP<br />

Content<br />

Basic WAP<br />

Content<br />

Single-Service<br />

Mobile Voice<br />

C<strong>or</strong>e<br />

Single-Path<br />

Circuit Transmission<br />

Single-Access<br />

RAN<br />

Radio Access<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 5


Distributed to Scale with Non-Linear M.O.VE Dem<strong>and</strong>s<br />

SP<br />

Content<br />

Third-Party<br />

Content<br />

Multi-Service<br />

Video, Voice, Internet<br />

B2B2C<br />

National<br />

Data Center/<br />

Cloud/VHO<br />

IP C<strong>or</strong>e<br />

National<br />

Data Center/<br />

Cloud/VHO<br />

Multi-Path<br />

Cell to Cell<br />

Cell to Cloud<br />

Regional<br />

Data<br />

Center/VSO<br />

EPC/Edge<br />

Regional<br />

Data<br />

Center/VSO<br />

Multi-Access<br />

Unified<br />

RAN<br />

Radio Access<br />

WiFi Access<br />

Ethernet Access<br />

Business<br />

Home<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 6


• Multilayer convergence<br />

Microwave <strong>and</strong> optical at Layers<br />

0 <strong>and</strong> 1<br />

IP/MPLS <strong>and</strong> Ethernet at Layers<br />

2 <strong>and</strong> 3<br />

• Netw<strong>or</strong>k transf<strong>or</strong>mation<br />

Metro <strong>and</strong> aggregation domain<br />

extension<br />

Percent of Mobile Backhaul Connections<br />

1<strong>00</strong>%<br />

75%<br />

50%<br />

25%<br />

0%<br />

CY08 CY09 CY10 CY011 CY12 CY13 CY14 CY15<br />

Netw<strong>or</strong>k transf<strong>or</strong>mation Copper Optical Microwave<br />

Source: Infonetics, March <strong>2011</strong><br />

Metro<br />

Last Mile<br />

Aggregation<br />

Metro<br />

Last Mile<br />

Hybrid E1/VLAN Eth/ATM/SDH IP/MPLS<br />

Hybrid E1/<br />

VLAN/LAN/<br />

MPLS<br />

IP/MPLS<br />

Source: NEC, 2<strong>00</strong>9<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 7


• Architect to scale<br />

10-to-1<strong>00</strong>X traffic growth<br />

• Simplify <strong>and</strong> unify operations<br />

Exp<strong>and</strong>ed service offerings <strong>and</strong> frequent radio upgrades<br />

• Reliable high-quality service assurance<br />

Resilient multiservice pri<strong>or</strong>itization differentiation<br />

• Simultaneous operations f<strong>or</strong> multi-vend<strong>or</strong>,<br />

multi-generation radio<br />

2G, 3G, HSPA, LTE, Femto, WiFi offload, WiMax, etc.<br />

• Smooth, streamlined netw<strong>or</strong>k migration<br />

Multimedia, multiprotocol, multitransp<strong>or</strong>t evolution<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 8


<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 9


Intelligence, Scalability, Reliability, <strong>and</strong> Low TCO<br />

OPTIMIZE<br />

Cell Router Aggregation Mobile Edge IP C<strong>or</strong>e<br />

• Flexible scalability: Any multi-vend<strong>or</strong> radio on any media (2=>3=>4G)<br />

• Proven perf<strong>or</strong>mance <strong>and</strong> reliability: Superi<strong>or</strong> voice & video quality with service assurance<br />

• Operational excellence: Unified management, lower OpEx, <strong>and</strong> lower power consumption<br />

1<strong>00</strong> Times the Capacity f<strong>or</strong> a Fraction of Current Cost<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> <strong>C97</strong>-645084-<strong>00</strong> | | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 10


<strong>Cisco</strong> Energy-Efficient Ethernet<br />

• Lowest OPEX Power Consumption (70% Savings)<br />

• Future proof Efficiency Gain, Highest Gbps per Watt<br />

• Efficient power on dem<strong>and</strong><br />

$40,<strong>00</strong>0<br />

TDM<br />

$37,044<br />

22 Mbps 23 Mbps<br />

TDM Costs<br />

Escalate Directly<br />

with B<strong>and</strong>width<br />

$30,<strong>00</strong>0<br />

$20,<strong>00</strong>0<br />

$10,<strong>00</strong>0<br />

$0<br />

19 Mbps<br />

17 Mbps<br />

14 Mbps<br />

IP/ Ethernet<br />

$6,887<br />

24 Mbps 28 Mbps<br />

35 Mbps 42 Mbps 49 Mbps<br />

CY09 CY10 CY11 CY12 CY13<br />

Ethernet Costs<br />

Less per Bit —<br />

Flat Cost Structure<br />

Backhaul Charges per Connection<br />

TDM IP/Ethernet<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 11


Lowest Power Consumption in Industry<br />

Only 2.375 W/Gbps at cell, 2.5W/Gbps at pre-Agg<br />

(ASR 901-12C-F-D 38W, 16 Gbps)<br />

5 year cell-site power savings NPV is $20+ Million<br />

1 year savings by removing dedicated T1 timing is $48 Million<br />

i.e., Verizon 40,<strong>00</strong>0, Bharti 40,<strong>00</strong>0 cell sites<br />

$1<strong>00</strong>/month f<strong>or</strong> E1/T1<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 12


EANTC Frequency Results<br />

1 usec<br />

ITU-T Mask Limit<br />

1<strong>00</strong> nsec<br />

ETSI SEC<br />

10 nsec<br />

Do not<br />

TDEV<br />

1 nsec<br />

<strong>Cisco</strong>’s Unified RAN Hybrid<br />

Clock** Perf<strong>or</strong>mance<br />

1<strong>00</strong> psec<br />

10.<strong>00</strong><br />

sec<br />

1<strong>00</strong>.0<br />

sec<br />

1.<strong>00</strong>0<br />

ksec<br />

10.<strong>00</strong><br />

ksec<br />

1 Min 10 Mins 1 Hr<br />

6 Hrs<br />

10 Sec<br />

**<strong>Cisco</strong> Hybrid Clock uses combination of SyncE <strong>and</strong> 1588v2 over high quality transp<strong>or</strong>t. Legacy transp<strong>or</strong>t PDV may reduce precision<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 13


Design<br />

• Rapid time to revenue<br />

• Differentiated<br />

services<br />

Fulfill<br />

• Low-cost operat<strong>or</strong><br />

• Zero touch<br />

• Lowest cost<br />

Analyze<br />

• Grow ARPU<br />

• Increase loyalty<br />

Unique services<br />

Customer Value<br />

Err<strong>or</strong> free<br />

Great<br />

experience<br />

Needs<br />

anticipated<br />

Assure<br />

• Improve QoS<br />

• Reduce turnover<br />

• Lowest cost<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 14


Geospatial Mash Up<br />

of Affected Cell Sites<br />

RNCs Affected<br />

Hotspots Where<br />

Customers Are Using<br />

Edge in 3G Coverage<br />

Area<br />

Bangkok N<strong>or</strong>th<br />

Bangkok South<br />

Bangkok East<br />

Bangkok Central<br />

Number of<br />

Customers<br />

170<br />

148<br />

133<br />

112<br />

Update Time: 10:45 Window Size 3 hours<br />

98<br />

77<br />

2G Cell Affected 3G Cell not serving<br />

16<br />

512<br />

0 50 1<strong>00</strong> 150 2<strong>00</strong><br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 15<br />

98<br />

114<br />

BSC<br />

Affected<br />

145<br />

160<br />

RNC not<br />

serving<br />

Number of Users<br />

Affected<br />

Total number of<br />

users on 3G cell<br />

31222 – Bangkok N<strong>or</strong>th 2<strong>00</strong>22 – Bangkok N<strong>or</strong>th 111 67 21 62<br />

21221 – Bangkok South 29921 - Bangkok South 111 67 17 33<br />

42232 – Bangkok East 37744 - Bangkok East 112 85 14 46<br />

12232 – Bangkok<br />

Central<br />

45333 – Bangkok Central 112 85 3 10


• Point <strong>and</strong> click operations<br />

Intuitive GUI f<strong>or</strong> rapid visualization ation & diagnosis<br />

• <strong>Cisco</strong> VNE - Virtual Netw<strong>or</strong>k Element extensibility<br />

Rapid hardware & software add-ons to live PRIME system<br />

• Multi-vend<strong>or</strong> management<br />

Microwave, existing backhaul, adjacent device<br />

• 50:1 reduction in event st<strong>or</strong>ms<br />

Intelligent alarm to service c<strong>or</strong>relation<br />

• Life-cycle management<br />

Simplified deployment <strong>and</strong> lower TCO<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 16


Platf<strong>or</strong>m Overview<br />

Compact, Efficient & Hardened Device<br />

• 1RU, 17.5 in x 1.72 in x 8.3 in (W*H*D)<br />

• 16 Gbps switching capacity<br />

• Redundant power <strong>and</strong> fans<br />

• Low power consumption: 38W (GE), 54W (GE+TDM)<br />

• F<strong>its</strong> in 3<strong>00</strong>mm cabinets, 1RU<br />

• Extended operating temp. range -40 to 65 C<br />

• Side-2-side cooling<br />

Interfaces <strong>and</strong> Per-slot Density:<br />

• Ethernet : 12 x GE<br />

• TDM: 16 x T1/E1<br />

Feature Rich:<br />

• TDM: PWE3 SATOP, CESoPSN, CESoUDP, MLPPP<br />

• Timing: SyncE , 1588v2, BITS, ToD, 10MHz, PPS<br />

• Carrier Ethernet: EVC, E-OAM, Y.1731 FM, HQoS<br />

• Layer3+: OSPF, BGP, IPv4, IS-IS w/ BFD, MPLS VPN<br />

• QoS: ToS, DSCP, WRED, HQoS, ingress/egress g stats<br />

<strong>Cisco</strong> ASR 901 Series<br />

Mobile wireless <strong>and</strong> Carrier Ethernet platf<strong>or</strong>m<br />

f<strong>or</strong> converged operat<strong>or</strong>s<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 17


Mobile Pre-Aggregation<br />

g<br />

• Compact, redundant <strong>and</strong> hardened<br />

device<br />

• 3RU, 6 interface slots<br />

• 55Gbps throughput with RSP1A/RSP1B<br />

• Future ready with up to 1<strong>00</strong>Gbps per slot<br />

• Redundant PSUs (


Unifies Backhaul Operations f<strong>or</strong> Many Generations<br />

User Devices<br />

RF<br />

Access<br />

IP RANBackhaul<br />

BH Edge Control<br />

C<strong>or</strong>e<br />

Mobile Internet<br />

Device<br />

2G<br />

3G+<br />

Cell<br />

<strong>Cisco</strong> ® MWR<br />

TDM/ATM/SDH<br />

Pseudowire<br />

GE<br />

Microwave<br />

Pre-Aggregation Aggregation Gateway<br />

ASR ASR 9<strong>00</strong> 9<strong>00</strong><br />

BSC<br />

RNC<br />

IP/MPLS<br />

10 GE<br />

76<strong>00</strong><br />

ASR 9K<br />

BSC<br />

RNC<br />

SGSN<br />

GGSN<br />

MME<br />

S/P-GW<br />

ASR 5<strong>00</strong>0<br />

40-1<strong>00</strong> GE<br />

C<strong>or</strong>e<br />

<strong>Cisco</strong> CRS-<br />

1 <strong>and</strong><br />

CRS-3<br />

<strong>Cisco</strong> CRS-<br />

1 <strong>and</strong><br />

CRS-3<br />

Broadb<strong>and</strong><br />

Wireless Laptop<br />

LTE/4G<br />

<strong>Cisco</strong><br />

ASR 901<br />

10 GE<br />

ASR 9<strong>00</strong><br />

IP/Ethernet<br />

Unified Management<br />

f<strong>or</strong> Mobile Backhaul<br />

Residential<br />

Services<br />

STB<br />

HNB<br />

Enterprise<br />

Services<br />

Metro/CE ME 38<strong>00</strong>-X<br />

ASR 1<strong>00</strong>0<br />

10 GE<br />

Unifies Any Combination<br />

• TDM, ATM, IP, GE, 10 GE, L3VPN, FMC, Femto,<br />

WiFi, 2G, 3G, HSPA, LTE, etc.<br />

• Any Layer 2 <strong>and</strong> 3 access combination<br />

• Any Layer 1 microwave, fiber, copper, <strong>or</strong> satellite<br />

1<strong>00</strong> Times the Capacity f<strong>or</strong> a Fraction of the Cost<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 19


1<strong>00</strong><br />

Capacity Increase Across a<br />

Unified RAN Netw<strong>or</strong>k<br />

70<br />

Cost reduction from<br />

<strong>Cisco</strong> ® Ethernet Energy Savings<br />

6 9’s<br />

High Availability of<br />

Unified RAN Backhaul Netw<strong>or</strong>k<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 20


<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 21


MONETIZE<br />

OPTIMIZE<br />

VIDEO<br />

EXPERIENCE<br />

Framew<strong>or</strong>k f<strong>or</strong> the Mobile Internet Architecture<br />

M.O.VE <br />

<strong>Cisco</strong> ®<br />

Service<br />

Provider<br />

Wi-Fi<br />

<strong>Cisco</strong> ®<br />

Unified RAN<br />

Backhaul<br />

<strong>Cisco</strong> ®<br />

Multimedia<br />

Packet C<strong>or</strong>e<br />

<strong>Cisco</strong> ®<br />

Voice & Video<br />

over LTE<br />

(V2oLTE)<br />

<strong>Cisco</strong> ®<br />

Data Center<br />

<strong>and</strong> Cloud<br />

<strong>Cisco</strong> ®<br />

PRIME<br />

Netw<strong>or</strong>k<br />

Management<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> <strong>C97</strong>-645084-<strong>00</strong> | | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 22


Macro<br />

Cells<br />

Spectrum<br />

limited asset<br />

Interference if unlicensed<br />

Mobility<br />

Seamless Macro to<br />

Small Cell h<strong>and</strong>offs<br />

Consumer<br />

Business<br />

Small Cells<br />

Community<br />

Offload<br />

Unified RAN<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 23


1.5 GB/month tipping point<br />

Monthly Cost ($)<br />

25<br />

20<br />

15<br />

10<br />

• Macro Cells: expensive but typically<br />

fully utilized during the busy hour.<br />

• Femto/Wifi cells: used by fewer<br />

subscriber (often not fully utilized<br />

during BH)<br />

• ABI Model shows a tipping point at<br />

1.5GB /subs/month<br />

Macro 2 Carrier<br />

5<br />

Macro 3 Carrier<br />

Femto/WiFi 3 year<br />

depreciation<br />

0<br />

Bronze User<br />

(3<strong>00</strong>MB/month)<br />

Silver User<br />

(1.5GB/month)<br />

Gold User (5<br />

GB/month)<br />

(*) ABI <strong>2011</strong>, End-to-End Netw<strong>or</strong>k Costs Comparisons f<strong>or</strong> Femtocell, Wi-Fi, <strong>and</strong> Macro RAN<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 24


Reducing Wi-Fi Interference<br />

Detect <strong>and</strong> Classify<br />

Locate<br />

Mitigate<br />

<strong>Cisco</strong> CleanAir<br />

A system-wide feature that uses silicon-level<br />

intelligence Reduces TCO to automatically with automated mitigate interference the impact of<br />

wireless mitigation interference, <strong>and</strong> troubleshooting optimize netw<strong>or</strong>k perf<strong>or</strong>mance<br />

<strong>and</strong> reduce troubleshooting costs<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 25


Seamless Mobility<br />

PROFITABLE<br />

1<br />

2<br />

3<br />

4<br />

802.1x , EAP-SIM<br />

Auto SIM<br />

credentials<br />

802.11u<br />

802.11i<br />

Seamless authentication &<br />

Wi-Fi roaming - Wireless<br />

Broadb<strong>and</strong> Alliance<br />

Mobile Service<br />

Advertisement Protocol<br />

(MSAP)<br />

Carrier class<br />

solution<br />

Simplifies netw<strong>or</strong>k<br />

discovery <strong>and</strong><br />

selection f<strong>or</strong><br />

seamless cellular<br />

data offload<br />

Extends existing<br />

SIM-based<br />

authentication<br />

techniques over<br />

encrypted Wi-Fi<br />

Enables locationbased<br />

<strong>and</strong> valueadded<br />

services<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 26


Unified Backhaul with WiFi Offload<br />

Offload<br />

Smartphone<br />

Residential<br />

Managed AP<br />

CMTS<br />

DSL<br />

Fiber<br />

3G Macro Site<br />

AAA<br />

Cloud<br />

TR-069<br />

DHCP<br />

Captive<br />

P<strong>or</strong>tal<br />

WCS<br />

Policy<br />

Mgmt<br />

Svcs<br />

Rep<strong>or</strong>ting<br />

Cloud Services, Applications &<br />

Operations<br />

Cloud<br />

WLC<br />

C<strong>or</strong>e<br />

Internet<br />

Application<br />

Partners<br />

• Carrier-Grade<br />

• Unified Architecture<br />

• Seamless Roaming<br />

Metro Wi-Fi<br />

Unified<br />

Backhaul<br />

ASR 5<strong>00</strong>0<br />

TTG/ePDG<br />

IP Services GW<br />

• Scalable<br />

SMB Managed AP<br />

UWN<br />

WLC<br />

• Secure<br />

On Premise<br />

Indo<strong>or</strong> Hotspot<br />

Content<br />

Stadium / Large Venue<br />

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<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 28


<strong>Cisco</strong> Carrier Ethernet ASICs<br />

802.1Q 802.1ad<br />

Deep Buffers<br />

Statistics Collection<br />

Multiple PQ<br />

High Availability<br />

Control Plan Security<br />

Loopbacks<br />

CE ASIC<br />

H-QoS<br />

Service Scale<br />

802.1ah<br />

VPLS<br />

• Most comprehensive CE feature set in an ASIC<br />

• Builds on <strong>Cisco</strong>’s expertise w<strong>or</strong>king with service providers<br />

w<strong>or</strong>ldwide<br />

• Purposely build f<strong>or</strong> the Carrier Ethernet <strong>and</strong> MPLS Access<br />

<strong>and</strong> pre-aggregation<br />

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Access/Aggregation/Edge IP/MPLS CORE Edge/Aggregation/Access<br />

Reduces OPEX:<br />

MPLS<br />

• Unified Control Plane f<strong>or</strong> Consistent Operation f<strong>or</strong> Multiple Services<br />

• Single Control Plane f<strong>or</strong> VPWS, L2 VPN <strong>and</strong> L3 VPN offerings<br />

• Spanning Tree Alternative – Simplifies Operation<br />

• M<strong>or</strong>e Robust <strong>and</strong> Scalable<br />

Leverages MPLS technology innovations:<br />

• LFA FRR, MPLS TE FRR, MPLS-TP, MPLS OAM, PW Redundancy<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 30


Architecturally Superi<strong>or</strong> f<strong>or</strong> Multi-service Scale<br />

Consumer (per EFP/VLAN)<br />

min<br />

Mobile<br />

Voice<br />

Internet<br />

Per-NPU<br />

P<strong>or</strong>t<br />

Policy<br />

Shared<br />

Group<br />

Policy<br />

EFP<br />

Policy<br />

EFP<br />

Policy<br />

Per-Class<br />

Policies<br />

Per-Class<br />

Policies<br />

4‐Layer QoS Hierarchy<br />

Dual Pri<strong>or</strong>ity Queues<br />

Virtual Output Queues to Fabric<br />

Per Subscriber Queues – Millions Per Node<br />

Per-P<strong>or</strong>t<br />

Oversubscribe<br />

Physical I/F<br />

<strong>and</strong> hon<strong>or</strong> high<br />

pri<strong>or</strong>ity classes<br />

Shape<br />

& BRR<br />

Residential<br />

Mark<br />

Business (per EFP/VLAN)<br />

min<br />

Business<br />

Shape<br />

Min BW<br />

Guarantee<br />

& BRR<br />

Classbased<br />

Queue<br />

Classbased<br />

Queue<br />

SMS<br />

Video<br />

VoIP<br />

Internet<br />

L2 VPN<br />

L3 VPN<br />

Police<br />

Mark Police<br />

Internet<br />

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Regulations require continuity of<br />

Supp<strong>or</strong>t f<strong>or</strong> 2G <strong>and</strong> 3G Services<br />

Change#1<br />

LTE Extends the Reach of<br />

Label Switched Paths<br />

To the Mobile Packet C<strong>or</strong>e<br />

MME/SGW/PGW<br />

MME <strong>or</strong> other<br />

gateways<br />

Change #2: Virtualization with<br />

VPNs enables supp<strong>or</strong>t f<strong>or</strong> multiple<br />

services on the same fiber<br />

Key Issue:<br />

With Existing FLAT LSP <strong>or</strong> MPLS<br />

PWE methods, MPLS Identifiers<br />

will Proliferate Across the entire<br />

netw<strong>or</strong>k<br />

Not Scalable!!<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 32


Multiplexed<br />

Service<br />

F<strong>or</strong>warding<br />

Common<br />

Provisioning<br />

• Consumer, Business, Wholesale, Mobile<br />

• Map any ethernet flow to any service<br />

• Spans Edge <strong>and</strong> Access P<strong>or</strong>tfolio<br />

• Apply Features to Logical Ethernet Flow Points<br />

• Increases Service Velocity<br />

• Reduce Training Costs f<strong>or</strong> Operations<br />

St<strong>and</strong>ards Based<br />

• Alignment with MEF, IEEE, IETF St<strong>and</strong>ards<br />

• Integrate with existing operations <strong>and</strong> processes<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 33


Intelligence, Scalability, Reliability, <strong>and</strong> Low TCO<br />

Service Awareness<br />

• W<strong>or</strong>ld’s Highest Capacity Service Delivery<br />

Differentiation<br />

• Simultaneously supp<strong>or</strong>ts BOTH L2 <strong>and</strong> L3 Services<br />

1 Managed L3 CPE <strong>and</strong> managed netw<strong>or</strong>k services<br />

• L2 Ethernet Services<br />

1 Unmanaged CPE (with netw<strong>or</strong>k termination device)<br />

2 Pt-to-Pt connectivity a sweet spot, Any-to-Any at limited scale<br />

3 Per traffic type SLAs only (Transp<strong>or</strong>t SLA)<br />

4 Used extensively f<strong>or</strong> infrastructure connectivity! (not visible to the user)<br />

5 Addresses regulat<strong>or</strong>y wholesale requirements imposed on Incumbent SPs<br />

Both L3 IP <strong>and</strong> L2 Ethernet Services<br />

are Required by the Market to Address Different Needs<br />

Commodity<br />

Packet Transp<strong>or</strong>t<br />

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Unmatched edService Flexibility<br />

Most Flexible<br />

Classification <strong>and</strong><br />

H<strong>and</strong>ling of Ethernet<br />

Service Flows<br />

Coexists with Routed<br />

L3/VRF sub-interfaces<br />

VLAN Mapping<br />

(1:1, 1 2:2, 2 1:2)<br />

VLAN Ranges <strong>and</strong><br />

Groupings<br />

Security<br />

Full H-QOS<br />

E- OAM<br />

NMS/OSS<br />

Ingress Ethernet<br />

t<br />

Flow Points (EFPs)<br />

P2P EVC<br />

X<br />

Consumer<br />

Mobile<br />

Business<br />

Sec curity<br />

VLAN Tag<br />

Translate<br />

1:1, 2:2<br />

1:2<br />

L3 Sub-Interfaces<br />

H-Q QoS<br />

Routing<br />

Bridging<br />

HA<br />

Bridging<br />

E-O OAM<br />

Multipoint EVC<br />

H-VPLS<br />

NM MS/OSS<br />

P2P EVC<br />

Service<br />

ASR Mappings 9<strong>00</strong>0 Series<br />

EoMPLS ASR<br />

L3/VRF<br />

903 PW<br />

H-VPLS EoMPLS ASR<br />

Multipoint<br />

901 PW<br />

76<strong>00</strong><br />

EoMPLS<br />

Series<br />

ME EoMPLS<br />

MPLS-TP<br />

34<strong>00</strong>/34<strong>00</strong>E PW<br />

L2<br />

ME<br />

Switched<br />

36<strong>00</strong>-X<br />

Multipoint EVC<br />

L2, Bridged<br />

ME 38<strong>00</strong>-X<br />

, PBB<br />

Egress EFPs<br />

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Convergence on intelligent IP/MPLS Technology<br />

E-UTRAN<br />

E-PC<br />

Cell Site<br />

Access<br />

Layer<br />

Pre-Aggregation<br />

Layer<br />

Aggregation<br />

Layer<br />

MME<br />

SGW<br />

PDN<br />

GW<br />

Backbone<br />

Layer<br />

Fibre<br />

GE Ring<br />

10 GE Ring<br />

Dot1q/QnQ/REP<br />

PWE3/MPLS-TP<br />

MPLS VPN Half Duplex (L3VPN)<br />

C<strong>or</strong>e Application i.e. SGW,<br />

MME<br />

Dot1q/QnQ/REP<br />

PWE3/MPLS-TP<br />

MPLS VPN (L3 VPN)<br />

X2 Traffic (inter-NodeB)<br />

Optional<br />

Dot1q/QnQ/REP<br />

PWE3/MPLS-TP<br />

E-Line (L2 VPN)<br />

Management traffic f<strong>or</strong> initial<br />

setup <strong>and</strong> configuration<br />

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Extending <strong>Cisco</strong> ASR 9<strong>00</strong>0 System to Access <strong>and</strong> Mobile Netw<strong>or</strong>ks<br />

ASR 9<strong>00</strong>0 System<br />

SP Benef<strong>its</strong><br />

ASR 9922<br />

ASR 9010<br />

Multi-<br />

Dimensional<br />

Scale<br />

Simplify<br />

Operations<br />

Service<br />

Velocity<br />

ASR 9<strong>00</strong>6<br />

ASR 9<strong>00</strong>1<br />

Single 96 Tb IPv6 System<br />

ASR 9<strong>00</strong>0v<br />

ASR 901<br />

ASR 903<br />

36x M<strong>or</strong>e Capacity than the<br />

Closest Competitive Platf<strong>or</strong>m<br />

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Topology Agnostic - Extends All the Way to Access<br />

ASR 9<strong>00</strong>0<br />

System<br />

nV<br />

nV<br />

nV<br />

ASR 903 ASR 903<br />

ASR 9<strong>00</strong>0v<br />

Satellite<br />

ASR 903<br />

nV ASR 901<br />

Simplifies the Netw<strong>or</strong>k<br />

Improves Netw<strong>or</strong>k Economics<br />

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<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 39


OTHERs, 4.66%<br />

ZTE, 2.53%<br />

Nokia-<br />

Siemens,<br />

3.26%<br />

Tellabs, 13.35%<br />

Juniper, 5.61%<br />

Alcatel-Lucent,<br />

25.38%<br />

Alcatel-Lucent<br />

<strong>Cisco</strong><br />

ECI<br />

Ericsson<br />

Huawei<br />

Juniper<br />

Nokia-Siemens<br />

Huawei,<br />

7.04%<br />

<strong>Cisco</strong>, 34.98%<br />

Tellabs<br />

ZTE<br />

OTHERs<br />

Ericsson, 2.58%<br />

ECI, 0.62%<br />

Source: Synergy, Q2 <strong>2011</strong> WW Mobile Internet Infrastructure Market Share Rep<strong>or</strong>t<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 40


Any Radio, Any Media, Many Generations<br />

Scalability<br />

• Any radio, any media, many generations<br />

• 1<strong>00</strong> times the capacity <strong>and</strong> a fraction<br />

of the cost<br />

• Flexible migration path<br />

IP Leadership<br />

• Extensive mobility experience:<br />

M<strong>or</strong>e than 2<strong>00</strong> customers in 75<br />

countries<br />

• Superi<strong>or</strong> reliability <strong>and</strong> perf<strong>or</strong>mance<br />

Building the<br />

Foundation<br />

of Tom<strong>or</strong>row’s<br />

Netw<strong>or</strong>ks<br />

Today<br />

Comprehensive Solution<br />

• Unified, proactive management<br />

• Full lifecycle services<br />

• Mobile systems integration<br />

<strong>C97</strong>-<strong>687701</strong>-<strong>00</strong> | © <strong>2011</strong> <strong>Cisco</strong> <strong>and</strong>/<strong>or</strong> <strong>its</strong> affiliates. All rights reserved. <strong>Cisco</strong> Confidential 41

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