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Cleaning up the house

BASF’s polyamide product range

restructured

BASF Plastics

key to your success

Dr. Bernhard Rosenau

Head of Marketing Polyamide,

BASF Aktiengesellschaft, Ludwigshafen

Tailor-made polyamide

BASF Plastics

key to your success

1


BASF’s polyamide types

BASF Plastics

key to your success

Ultramid ®

• The strategic PA core brand,

for product and application innovations

Miramid ®

• Small-volume, for instance,

colored specialties with short delivery times

Capron ®

• Generic applications

that do not require specific approvals

2

Rise in demand and sales

BASF Plastics

key to your success

BASF sales in Europe

Leuna

Honeywell

Market growth:

Europe 5% annually

2000 2001 2002 2003 2004 2005 2006

2007

3


BASF’s PA:

Organic growth and acquisitions

BASF Plastics

key to your success

• Organic market growth for many years now:

Ultramid ®

• Business expansion through acquisitions:

• PA business of Honeywell (Capron ® ): Mid-2003

• Leuna Miramid GmbH (Miramid ® ): End of 2005

Restructuring

4

Ultramid ®

BASF Plastics

key to your success

• Global availability

• For technically sophisticated

applications

• Performance-oriented

and service-oriented

• Customer-specific

logistic solutions

5


Capron ®

BASF Plastics

key to your success

• Large-volume standard applications

• No narrow specifications involved

Product range to be reduced

6

Miramid ® – from Leuna

BASF Plastics

key to your success

• Fast and flexible color formulations

according to customer specifications

• Special types for exceptional processing

methods such as rotomolding and galvanization

• 600 active color formulations:

250 automotive interior colors

• 100 new product modifications per year

7


Miramid ®

flexible – fast – special

BASF Plastics

key to your success

• Separate sales organization of BASF Leuna GmbH

• Local production control and shipment,

but backed by BASF’s Verbund

• Fast, flexible delivery service for small or medium volumes

• Example:

Country-specific colorations

without modifying the product specifications

8

BASF’s polyamide

BASF Plastics

key to your success

9

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