Our Business Northland Fresh produce supply regions From potatoes in Pukekohe to cherries in Cromwell, Countdown supports New Zealand farmers by sourcing local fresh seasonal produce wherever possible. We also source 100% of our chicken pork and lamb and 99% of our beef from New Zealand. Oranges, Mandarins Pumpkin, Kumara Waikato Auckland Garlic, Mushrooms, Potatoes, Passionfruit Carrots, Peas, Parsnips, Berries Manawatu / Wanganui Bay of Plenty Kiwifruit, Avocados, Limes, Chillis Apples, Pears, Lemons, Broccoli Hawke’s Bay Nelson / Marlborough Radish, Yam Leaf vegetables Tomatoes, Cucumber, Spinach, Watermelon Canterbury Otago Potatoes, Onions, Sweet Corn, Cabbage Southland Apricots, Cherries, Plums, Capsicum Brussel Sprouts, Swedes, Celery
Responsible Retailing Consumer health To help our customers make informed buying decisions, all our private label brands include a Daily Intake Guide. A simple graphic shows the energy, fat, saturated fat, sugars and sodium content of that food package as a proportion of the recommended daily intake. We’re moving towards having nutritional information on the front label of all of our private grocery label products by the end of 2012. Responsible service of beer and wine When it comes to selling beer and wine, we go beyond regulatory requirements, applying our own strict standards. This includes requiring proof of identification for all customers who look under 25 years old. In addition, we never sell alcoholic products below cost. Trading fairly Our Code of Conduct outlines our voluntary commitment to fair dealings with our suppliers, while always seeking the best deal for our customers. We aim to deal fairly, act reasonably and negotiate fair outcomes with our partners and suppliers. Ethical sourcing As part of this commitment to human rights, fair working conditions and environmental protection, we have developed an Ethical Sourcing Policy. This ensures we source our products responsibly. It includes working with suppliers to improve their social and environmental practices and providing clear guidance to our buying staff. Palm oil We have taken active steps in response to concerns about the impact of the growing demand for palm oil on rainforest areas in South- East Asia, West Africa and South America. Through Woolworths Limited, we are a member of the Roundtable on Sustainable Palm Oil. We have committed to use only certified sustainable palm oil by 2015 for all our private label products.