2005 Annual Report - Investor Relations - Sherwin-Williams

SALES IN OUR INTERNATIONAL COATINGS SEGMENT
grew by more than 20 percent in 2005 as we expanded our offering of
innovative coatings products, broadened our distribution, strengthened our
market share and built our brands. As a result, profits in this Segment posted
a gain of more than 30 percent for the year.
In 2005, we opened three new stores for a
total of 74 company-operated stores in Chile,
Brazil, Uruguay and Argentina. We distribute
the Sherwin-Williams ® brand, as well as
other well-known regional brands, in 26
countries through wholly-owned subsidiaries,
joint ventures, licensing agreements and independent
distributors.
BRAZIL – An extensive overhaul of our packaging
in Brazil was initiated to modernize and
unify our brand image at point-of-sale and
facilitate the decision-making process for the
consumer, while maintaining a strong connection
to the Sherwin-Williams heritage. The
rollout began with the unveiling of our leading
brands — Metalatex ® , Kem Tone ® ,
Acquacryl ® and Novacor ® — at the premiere
national trade show. Metalatex ® was recognized
as the fastest growing brand of acrylic
paint in Brazil in 2005. In addition to the new
packaging, three new products were launched
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