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<strong>Issue</strong> <strong>36</strong> – November 2009 <strong>Philips</strong> <strong>Research</strong> technology magazine<br />

<strong>Password</strong><br />

A new light brightens up the night<br />

for children in Africa<br />

Light in the dark<br />

New techniques may give heart failure<br />

patients advanced warning<br />

Early<br />

warning<br />

Better nights<br />

ahead<br />

The search is on for ways<br />

to help us sleep better


Early warning<br />

For heart failure patients, even daily life<br />

can be a challenge. But new techniques<br />

may help detect the severe bouts of<br />

edema that take a toll on patients –<br />

before they reach a critical level.<br />

Page 8<br />

<strong>Password</strong> is a technology magazine<br />

Managing editor<br />

Contributors<br />

More information<br />

published by <strong>Philips</strong> <strong>Research</strong>.<br />

Brandy Vaughan<br />

Stuart Cherry<br />

<strong>Philips</strong> <strong>Research</strong><br />

<strong>Philips</strong> <strong>Research</strong>, part of Royal <strong>Philips</strong><br />

Brandy Vaughan<br />

Communications Department<br />

Electronics, has laboratories in three<br />

Copy editor<br />

Susan Wild<br />

High Tech Campus 5 (MS04)<br />

regions (Europe, Asia and North<br />

Chris Boulle<br />

5656 AE Eindhoven, The Netherlands<br />

America) where around 1,800 people<br />

Printer<br />

Tel. +31-40 27 46 616<br />

investigate promising options for innovation.<br />

Production management<br />

Print Competence Company<br />

Fax. +31-40 27 44 947<br />

Moniek Hurkmans<br />

Email: research.communication@philips.com<br />

Design<br />

Subscriptions and further details<br />

Centagon<br />

Distribution management<br />

on the articles in this edition<br />

Articles and images may be reproduced only<br />

Nelleke Tops<br />

www.research.philips.com/password<br />

with permission from <strong>Philips</strong> <strong>Research</strong>.<br />

Editor-in-chief<br />

Peter van den Hurk<br />

© KONINKLIJKE PHILIPS<br />

ELECTRONICS N.V. 2009<br />

All rights reserved<br />

2 <strong>Password</strong> November 2009


Contents<br />

4<br />

14<br />

20<br />

Light in the dark<br />

Nearly 500 million Africans live<br />

without power. After dark, life changes<br />

drastically and many children don’t have<br />

the chance to finish their schoolwork<br />

due to the lack of light. A new solarpowered<br />

education light may help.<br />

Better nights ahead<br />

Our busy lives leave us little time<br />

for sleep. However, 'sleep' research<br />

is thriving and there may soon be<br />

better ways to improve the quality<br />

of our sleep, even if we can’t increase<br />

the quantity.<br />

Feel the thrill<br />

Instinctively, we know that touch<br />

can affect our emotions. Scientifically,<br />

however, this link is largely unexplored.<br />

That’s now beginning to change, with<br />

exciting new possibilities on the horizon.<br />

12 Did you know...<br />

Interesting facts and figures<br />

at your fingertips.<br />

18 A cinematic experience<br />

With the release of the world’s<br />

first cinema-proportioned LCD<br />

TV, we can now have a true<br />

cinematic experience in the<br />

comfort of our own home.<br />

26 Did you know...<br />

Interesting facts and figures<br />

at your fingertips.<br />

28 A new direction<br />

It’s clear that modern life is taking<br />

a toll on the world around us.<br />

Maybe technology can help<br />

us move in a more sustainable<br />

direction. Two experts weigh in<br />

on technology and sustainability.<br />

23<br />

Smart skins<br />

A new ‘electronic skin' technology,<br />

called e-skin, will soon bring new<br />

options for enhancing personal<br />

electronics and more.<br />

<strong>Password</strong> November 2009<br />

3


y Brandy Vaughan<br />

Light in the dark<br />

4<br />

<strong>Password</strong> November 2009


Just 10 years old, Josephine Kwazo already knows hardship.<br />

An orphan raised by her grandmother in a rural African<br />

village, she desperately wants to succeed in school. But<br />

every day after school, Josephine runs home to her chores:<br />

carrying water and firewood, tending to the family's goats<br />

and cleaning their tiny hut. By 6pm, she hasn't found even<br />

a minute to study. With darkness falling and no electricity in<br />

the village, the family's kerosene lamp is in popular demand<br />

and her schoolwork goes unfinished for another day.<br />

Josephine’s story is hardly unique. A shocking 92% of people<br />

in sub-Saharan Africa live without electricity, according<br />

to UNESCO. In fact, Africa has been dubbed the ‘Dark<br />

Continent’ for its lack of light when seen from space. And<br />

when the sun goes down, productivity and day-to-day life<br />

come to a near halt – and this includes children’s schoolwork.<br />

To salvage a few more hours of light, most rural families turn<br />

to kerosene lamps. But these lamps are rife with safety hazards<br />

as they often produce more smoke than light, and there are<br />

frequent stories of huts – even entire villages – destroyed by<br />

fire when the lamps are knocked over. The low-light output,<br />

which makes reading difficult, is barely justifiable considering<br />

the high cost of the fuel needed to light them: the World<br />

Bank estimates that an average of 10-15% of a family’s<br />

income is spent on kerosene fuel alone.<br />

Those who can’t afford kerosene try to manage in almost total<br />

darkness, significantly decreasing the hours of productivity<br />

for families already struggling to survive. This can have such<br />

a crippling effect that the World Bank recently launched the<br />

Lighting Africa initiative, which aims to bring clean-energy,<br />

low-cost lighting to 250 million Africans by 2030.<br />

The lack of electricity in rural Africa is such a huge challenge to<br />

productivity that many NGOs believe it's one of the reasons<br />

<strong>Password</strong> November 2009<br />

5


why Africa has such a hard time escaping poverty<br />

and moving forward. And most would agree, to move<br />

forward, younger generations need the best education they<br />

can get, which means finding a way for them to complete<br />

their schoolwork after dark.<br />

LEDing the way<br />

Many experts consider LED lighting to be the best way to<br />

light up the region. Extending the electricity grid would be<br />

too costly for most cash-strapped African countries and would<br />

take many decades, if not generations, to complete. "There is<br />

not enough time in the day to extend the electricity grid,"<br />

says Russell Sturm, head of the Lighting Africa initiative for<br />

the International Finance Corporation, a branch of the<br />

World Bank. "We need a more immediate solution."<br />

LEDs may be the answer. They’re efficient, in that they use a small<br />

amount of power yet produce enough light to read and write<br />

by. They can also be recharged using natural resources, like solar<br />

or manual power. To help achieve the Lighting Africa goal, the<br />

World Bank reached out to companies to provide the expertise<br />

and technology needed to develop innovative ways of bringing<br />

non-fossil fuel lighting sources to Africa. As a leader in LED<br />

technology, <strong>Philips</strong> quickly became involved, with a focus on giving<br />

children a better way to continue their studies during the evening.<br />

Education after dark<br />

After school finishes, most African children spend the remaining<br />

daylight hours doing household chores. Then, without electricity,<br />

they have trouble finishing their schoolwork after night falls –<br />

often around 6pm. After-dark lighting could greatly extend their<br />

study hours.<br />

“Lots of African children have the drive to succeed at school<br />

but not the resources,” explains Frank Atta-Owusu, project<br />

manager at KITE, a Ghana-based NGO that has partnered<br />

with <strong>Philips</strong> to get solar-powered lighting to children in rural<br />

communities. “Kerosene is not only expensive and dangerous,<br />

but usually families can only afford one lamp, and children have<br />

the lowest priority. Usually they don’t have the chance to use it<br />

for their studies. Besides, the light output is so low, it’s difficult<br />

to read or write.”<br />

Facing such challenges, it’s easy to see why so many African<br />

schoolchildren fall behind in their schoolwork and, often,<br />

leave school altogether. UNICEF estimates that while nearly<br />

60% of children in sub-Saharan Africa attend primary school,<br />

the number drops to just 21% for secondary school. NGOs on<br />

the ground believe that the lack of light at night is part of the<br />

reason. Luckily, it’s also an area where simple solutions could<br />

have a significant impact.<br />

Made for kids<br />

<strong>Philips</strong> <strong>Research</strong> began developing a new solar-powered<br />

LED light strictly to address the education-after-dark issue.<br />

Although there are a number of LED lighting options already<br />

on the African market, none are tailored to children and their<br />

education. “It’s designed for kids so the light is quite safe,”<br />

explains Roger Ren, the project leader at <strong>Philips</strong> <strong>Research</strong>.<br />

“Solar powered with just one rechargeable AAA battery, it<br />

doesn’t run hot or burn their hands. It’s also small and sturdy<br />

yet simple to use. The light distribution is even and safe for<br />

children’s sensitive eyes. And because summer storms are<br />

common in Africa, the light is waterproof so if left outside,<br />

there’s no need to worry.”<br />

And, of course, the light had to be extremely affordable<br />

yet high quality and long lasting. To make the light more<br />

environmentally friendly, <strong>Philips</strong> also worked hard to ensure<br />

that almost all the light’s parts were recyclable and sustainable.<br />

6<br />

<strong>Password</strong> November 2009


“What better way to light Africa than with ‘clean’ renewable<br />

energy – using an abundant and natural resource like the sun?"<br />

questions Ren. "Solar energy could be the key to bringing<br />

light to Africa without serious environmental or health<br />

consequences.”<br />

A step in the light direction<br />

The hope is that with light, better education will follow.<br />

“Since the light is specifically made for educational purposes,<br />

we hope that children will be able to use it for studying<br />

whenever they want,” says Atta-Owusu. “And if they can<br />

study more at night and improve their grades, it could help<br />

raise educational standards in rural areas.”<br />

One case from Senegal proved just how important light<br />

after dark can be. In the town of Thiancone Boguel, a school<br />

provided free kerosene fuel to local students so they could<br />

study after their chores. The effort paid off. In 2005,<br />

100% of the students graduated and nearly all went on to<br />

college. But as oil prices rose, the school was forced to stop<br />

the program. The following year, just 60% of students<br />

graduated, with only 10% going on to college.<br />

Although the education light will initially be available only in<br />

Africa, it could someday help other rural communities where<br />

low-cost, solar-powered lighting could make a difference in<br />

people’s lives. And with micro-credit and government-backed<br />

lending programs already in the works, families like Josephine’s<br />

may soon be able to afford a safer, cheaper and more<br />

permanent lighting option. And maybe one day her schoolwork<br />

will be completed on time – even after dark.<br />

More<br />

Power for the people<br />

The solar-powered education light is part of a larger<br />

partnership between <strong>Philips</strong> and the Dutch Ministry for<br />

Overseas Development on a project called Sustainable<br />

Energy Solutions for Africa (SESA). Established in mid-2008,<br />

SESA's goal is to provide ten million people in ten sub-Saharan<br />

countries in Africa with affordable and sustainable energy<br />

services for lighting, cooking and water purification by 2015.<br />

While <strong>Philips</strong> works on the innovative technology, the<br />

Dutch ministry is focused on market development, including<br />

entrepreneurial training as well as the support and development<br />

of micro-lending schemes for the rural communities so that<br />

villagers can afford better lighting solutions. "Giving things away<br />

for free often proves unsustainable," says Dutch Minister for<br />

Overseas Development Bert Koenders. "People in rural Africa<br />

currently use kerosene and batteries. They will soon be able<br />

to buy solar lamps, paying for them in installments with the<br />

help of micro-credit."<br />

<strong>Password</strong> November 2009<br />

7


y Brandy Vaughan<br />

Early warning<br />

It’s 3am and the emergency room is full of patients.<br />

A few are so short of breath, they can barely move.<br />

Their bodies and lungs are filled with excess fluid –<br />

a common complication of heart failure. It’s a terrifying<br />

scenario, even for patients who have been through it<br />

before. But new research may help find a way to predict<br />

these episodes before they reach a critical level.<br />

While it may not make the headline news very often, heart<br />

failure is a chronic disease that affects more than 22 million<br />

people worldwide – with approximately two million new<br />

patients diagnosed each year. In Europe alone, more than<br />

10 million people live with heart failure on a daily basis.<br />

And as healthcare advances mean an ever-increasing elderly<br />

population, the number of heart failure patients is expected<br />

to nearly double in the next 30 years.<br />

the hospital – a place nobody wants to go regularly.<br />

Home telemonitoring encourages patients to take more<br />

responsibility for their own health by monitoring their vital<br />

signs and other important elements independently at home.<br />

All the measurement data is then transmitted to their healthcare<br />

providers for review so treatment adjustments can be made<br />

if necessary. Most systems also have an alert feature that can<br />

help care providers detect inconsistencies that need follow-up.<br />

Most often caused by coronary artery disease, heart failure<br />

is a chronic and progressive disease that stems from the heart’s<br />

inability to pump enough blood to meet the body’s needs.<br />

Currently, it’s the most common cause for hospitalization for<br />

people 65 and older. And patients with heart failure often<br />

have trouble leading normal lives due to the debilitating effects<br />

of the disease – such as shortness of breath, exhaustion<br />

and edema. But healthcare treatments are improving and<br />

combined with lifestyle changes like a healthy diet and exercise,<br />

some heart failure patients can still live relatively normal lives.<br />

Home health<br />

Home telemonitoring is one healthcare trend that seems to help<br />

heart failure patients live more normally by keeping them out of<br />

Importantly, patients become more involved in their own<br />

treatment. “With home telemonitoring, patients seem to<br />

feel more responsible for their own health and become more<br />

actively involved. It helps patients be more optimistic about<br />

their prognosis while, at the same time, being more compliant<br />

with medication and treatment,” says Patrick Schauerte,<br />

head of the cardiology department at the University Clinic<br />

of Aachen in Germany.<br />

In fact, a recent meta-analysis of 14 heart-failure related<br />

medical trials found that telemonitoring reduced all-cause<br />

mortality by 20% compared with conventional care. There was<br />

also an average 21% reduction in hospital admissions rates for<br />

heart failure patients using telemonitoring systems.<br />

8 <strong>Password</strong> November 2009


<strong>Password</strong> November 2009<br />

9


A heart failure patient takes his daily blood pressure measurement with a home<br />

telemonitoring system.<br />

Heart rate is measured using ECG textile sensors in the pillow case and bed<br />

sheet while the patient is asleep.<br />

Deadly deterioration<br />

But one thing the current home telemonitoring systems<br />

cannot yet do is successfully predict decompensation –<br />

one of the most serious complications of heart failure.<br />

Decompensation is when the progressive deterioration of<br />

a patient’s heart leads to potentially life-threatening conditions,<br />

such as extensive fluid accumulation in the body and lungs.<br />

This fluid, primarily salt and water, builds up in various<br />

locations and results in weight gain, peripheral swelling and<br />

edema. When the fluid infiltrates air spaces within the lungs<br />

and reduces the amount of oxygen that can enter the blood,<br />

it can be very difficult for patients to breathe – particularly<br />

at night when the body is horizontal.<br />

Decompensation can be a terrifying experience for patients<br />

both physically and emotionally. In fact, these decompensation<br />

events help contribute to the high mortality rate of patients:<br />

nearly half of all heart failure patients die within four years of<br />

diagnosis, a life expectancy lower than most cancer patients.<br />

Not to mention the huge costs involved with hospital care,<br />

especially in the United States,” explains Schauerte.<br />

“Often, after a decompensation, patients are in the hospital<br />

for 5-10 days. It really takes a toll on them in many ways.”<br />

But if decompensation is caught early enough – before it hits<br />

the critical stage in which the lungs fill with fluid – doctors<br />

can usually treat patients with medication without the need<br />

for hospitalization. This saves the patient from the severe<br />

psychological and physical trauma of not being able to breathe<br />

or move about, as well as the stress and anxiety involved with<br />

hospital stays.<br />

Reducing the rate<br />

As the high rate of hospitalizations for heart failure patients<br />

shows, decompensation isn’t always easy to catch early on.<br />

And although home telemonitoring can warn doctors of many<br />

different issues that heart failure patients may be dealing with,<br />

current systems cannot yet detect potential decompensation.<br />

Not only does decompensation cause permanent damage<br />

to an already-fragile heart, but symptoms usually go<br />

unnoticed until the process is well advanced. At that point,<br />

hospitalization is often required to stabilize the patient’s<br />

health. “For heart failure patients, hospitalization is a very<br />

stressful experience – physically, mentally and emotionally.<br />

“Heart failure patients often experience a gradual<br />

deterioration in health status over weeks before ultimately<br />

requiring hospitalization,” notes Sarwat Chaudhry, assistant<br />

professor of medicine at Yale University in the US. “A system<br />

of frequent monitoring may help clinicians to intervene early<br />

and thereby avoid the need for hospitalization.”<br />

10 <strong>Password</strong> November 2009


<strong>Philips</strong> <strong>Research</strong> is developing advanced heart failure<br />

management techniques intended to do just that: warn<br />

of a possible life-threatening decompensation several days<br />

in advance. Using highly sensitive textile sensors, these<br />

techniques allow heart failure patients to take even more<br />

advanced measurements such as breathing patterns, body<br />

movement and even electrocardiogram (ECG or EKG)<br />

readings at home with the results sent directly to their<br />

healthcare providers.<br />

Measurements made easy<br />

One technique is based on an upper-body vest that patients<br />

wear for just five minutes a day. Integrated textile electrodes<br />

within the vest can take ECG readings during rest as well as<br />

during gentle movement – important for getting a complete<br />

picture of the patient’s health. Normally, patients would need<br />

to visit the hospital or a specialist for such measurements<br />

but with the vest it can be done quickly by the patient in<br />

the comfort of their own home.<br />

The bed-monitoring technique consists of unobtrusive sensors<br />

weaved into the pillowcase and at the foot of the bed sheet<br />

in such a way that the two electrodes can pick up the subtle<br />

electrical impulses of the heart. Another integrated sensor,<br />

made from pressure-sensitive material, is located in the middle<br />

Heart healthy<br />

The research into new techniques for detecting<br />

decompensation grew out of an initiative called<br />

MyHeart, one of the largest European research<br />

projects completed in the field of personal<br />

healthcare. Partially funded by the European Union,<br />

the project brought together more than 30 partners<br />

from different areas of expertise including industry,<br />

academia, research and medical organizations.<br />

Partners came from ten European countries all with<br />

the same goal of earlier diagnosis and prevention<br />

of cardiovascular disease.<br />

of the bed beneath the mattress cover to detect the patient’s<br />

movement during sleep. This sensor is also sensitive enough<br />

to assess the chest movements associated with breathing and<br />

can even detect the ballistic recoil generated by heart-muscle<br />

contractions. And while it may sound uncomfortable, the bed<br />

sheets are 98% cotton so patients rarely, if ever, notice<br />

a difference between these bed sheets and normal ones.<br />

These sensors communicate measurement data wirelessly<br />

to a PDA that houses the heart failure management software.<br />

After guiding patients through the daily process of taking their<br />

weight, blood pressure and ECG measurements, the program<br />

then combines this data with information from the bed sensors<br />

to assess changes in overall heart function. Measurement<br />

data could then be automatically delivered to healthcare<br />

providers either through the phone line, as with <strong>Philips</strong>’ current<br />

telemonitoring system, or through a broadband connection<br />

similar to <strong>Philips</strong>’ Motiva interactive healthcare platform.<br />

If the results indicate any potential problems, the doctor may<br />

have time to adjust the treatment, hopefully avoiding patient<br />

hospitalization.<br />

Worth the wait<br />

One of the key technologies developed by <strong>Philips</strong> <strong>Research</strong><br />

relates to the signal-processing algorithms needed to extract<br />

ECG data from the electrodes built into the vest and bed<br />

sensors. Because the sensors need to be unobtrusive, it’s<br />

taken years to develop and refine them to be highly sensitive.<br />

But also interesting is the highly specific alert system that<br />

comes with the new features, which have been designed<br />

to give better warnings regarding potential patient issues.<br />

“Sometimes it’s hard for care providers to tell when a patient<br />

really has a problem and needs quick follow-up or if it’s just<br />

a low-risk alert,” explains Richard Willmann, from the heart<br />

failure project team at <strong>Philips</strong> <strong>Research</strong>. “With the new<br />

techniques, the warning system relies on multiple parameters<br />

that are easier to adjust and can be tailored to specific patients,<br />

hopefully making it easier for doctors and nurses to identify<br />

serious patient issues more quickly.”<br />

Currently, the new techniques are being tested and refined<br />

in an observational telemonitoring study conducted with<br />

six European university clinics, with results expected in<br />

mid-2010. So while it may be a few years before most heart<br />

failure patients have the chance to use the new technology,<br />

the possibility of an earlier warning system when<br />

decompensation strikes may well be worth the wait.<br />

<strong>Password</strong> November 2009<br />

11


Did you know...<br />

Separate beds<br />

A recent study from the UK found that couples who<br />

slept in the same bed reported nearly 50% more<br />

episodes of disturbed sleep than couples who slept<br />

separately.<br />

A good investment<br />

"The most important<br />

investment you can<br />

make is in yourself."<br />

Warren Buffett, American businessman and philanthropist<br />

Deep<br />

sleep<br />

Humans sleep in a repeating 90-110 minute cycles<br />

of non-REM sleep followed by REM sleep.<br />

Non-REM accounts for more than three quarters<br />

of all sleep and REM the remaining 20-25%.<br />

a year<br />

Heart failure is the primary or<br />

contributory cause of 300,000<br />

deaths each year in the US alone.<br />

12 <strong>Password</strong> November 2009


7<br />

56 3<br />

1 24<br />

Seven hours<br />

A recent study of more than one million adults<br />

found that people who live the longest claimed to<br />

sleep an average of six to seven hours each night.<br />

Double the Double risk<br />

<strong>Research</strong>ers in the UK have found that lack of sleep<br />

can more than double a person’s risk of death from<br />

cardiovascular disease.<br />

Bad bed habits<br />

zzzzzzzzzzzzzzzzzzz<br />

One in four people have sleeping problems<br />

due to the sleeping habits of their partner.<br />

The top four problems are snoring (34%),<br />

turnabout (15%), sleeplessness (14%) and blanket<br />

stealing (14%). This costs people, on average,<br />

three hours of sleep per week. And in 25%<br />

of the cases, it's more than six hours a week.<br />

NO<br />

lights<br />

The International Energy<br />

Agency estimates that<br />

almost 550 million people<br />

live without electricity in<br />

sub-Saharan Africa –<br />

almost twice the population<br />

of the United States.<br />

<strong>Password</strong> November 2009<br />

13


y Brandy Vaughan<br />

14<br />

<strong>Password</strong> November 2009


Better nights ahead<br />

Ironic that something we spend nearly 30% of our lives<br />

doing is also one thing we never seem to get enough of: sleep.<br />

Modern life has made us busier than ever – our days<br />

longer and our nights shorter. Sleep is often one of the<br />

first things to go. But with 'sleep' research growing, maybe<br />

one day there will be better ways to improve the quality<br />

of our sleep, even if we can’t increase the quantity.<br />

Not long ago we awoke with the sun and went to sleep when<br />

it set – a rhythm that’s still a part of our biology. But modern life<br />

doesn’t make this easy. It puts more and more demands on our<br />

time and we’re now sleeping less, and sometimes worse, than<br />

ever before.<br />

“Sleep is essential for people’s health,” says Jim Horne,<br />

Director of the Sleep <strong>Research</strong> Centre at UK-based<br />

Loughborough University and author of Sleepfaring: a journey<br />

through the science of sleep. “The consequences of sleeping too<br />

little or not getting quality sleep are well documented.”<br />

Taking a toll<br />

Even though it’s been proven that sleep is vital to our health<br />

and well-being, it still seems to be one of our lowest priorities.<br />

This can take quite a toll on our bodies in a number of<br />

different ways. Lack of sleep – especially on a regular basis –<br />

is associated with long-term health issues, including chronic<br />

conditions like heart disease.<br />

Several studies have linked insufficient sleep and weight gain.<br />

Studies show that people who habitually sleep less than six<br />

hours per night are much more likely to have a higher than<br />

average body mass index (BMI). During sleep, our bodies<br />

secrete hormones that help to regulate appetite, energy<br />

metabolism and glucose processing. Lack of sleep or poor<br />

quality sleep can upset the balance of these hormones.<br />

Recently, researchers from the University of Warwick and<br />

University College London, both in the UK, found that the<br />

<strong>Password</strong> November 2009<br />

15


lack of sleep can more than double the risk of death from<br />

cardiovascular disease. Study author Francesco Cappuccio,<br />

from the University of Warwick Medical School, notes,<br />

“Fewer hours of sleep and greater levels of sleep disturbance<br />

have become widespread in industrialized societies. Sleep<br />

represents the daily process of physiological restitution and<br />

recovery, and lack of sleep has far-reaching effects. Short sleep<br />

has been shown to be a risk factor for weight gain, hypertension<br />

and Type-2 diabetes, sometimes even leading to mortality.”<br />

Shorter night, shorter life<br />

Another study at the US-based University of Chicago Medical<br />

Center showed that 27% of people who slept less than five<br />

hours a night had calcified arteries compared to just 6% for<br />

people who slept more than seven hours. Eve Van Cauter,<br />

professor of medicine at the University of Chicago, notes,<br />

“Metabolic and endocrine changes resulting from a significant<br />

sleep debt mimic the hallmarks of aging. We suspect that<br />

chronic sleep loss may not only hasten the onset but could also<br />

increase the severity of age-related ailments such as diabetes,<br />

hypertension, obesity and memory loss.”<br />

Considering the many potential adverse health effects<br />

of insufficient sleep, it’s not surprising that poor sleep is<br />

associated with lower life expectancy. Data from three large<br />

epidemiological studies reveal that sleeping five hours or less<br />

per night increased mortality risk from all causes by around 15%.<br />

Sleep on it<br />

Lack of good quality sleep can affect us mentally as well as<br />

physically. A study from the US-based University of Pennsylvania<br />

School of Medicine demonstrated that cognitive performance<br />

shows a definite decline with six or less hours of sleep. And<br />

nearly everyone has experienced the fatigue, increased stress,<br />

anxiety and lack of focus that can follow a night of bad sleep.<br />

More<br />

Good night, good temperature<br />

Ever wonder why it can be so hard to sleep well when it’s<br />

either very hot or very cold in the room? Well, there’s a good<br />

reason, explains Roy Raymann, <strong>Philips</strong> <strong>Research</strong>. In daily life, the<br />

temperature distribution in your body varies over the day. A body’s<br />

core temperature has a range of about 2˚C, while skin temperature<br />

can vary by 15˚C, due to weather conditions. In the evening, core<br />

temperature drops while skin temperature is relatively high.<br />

For many years, researchers assumed that the drop in core<br />

temperature in the evening was the most important signal to the<br />

body to begin the process of sleeping. However, recent research<br />

has shown that skin temperature may play an even more important<br />

role. “To be able to sleep well and sleep through the night, warm<br />

skin is important,” explains Raymann. “The optimal combination for<br />

sleep is a higher skin temperature and a lower core temperature.”<br />

One way the human body promotes this delicate balance is by<br />

producing melatonin when it gets dark. This hormone helps enlarge<br />

the blood vessels in the skin, allowing more warm blood to flow<br />

through, causing a rise in skin temperature. Through heat exchange<br />

with the environment, body core temperature drops. At dawn,<br />

melatonin production stops, so core temperature rises again.<br />

This is the natural process for the sleep and wake cycles. But<br />

if there’s a heat wave, core temperature can’t drop enough for<br />

a good night of sleep. In turn, when it’s too cold in a room, skin<br />

temperature is not high enough. “The best solution is to heat up<br />

your skin without increasing your core temperature, possibly with<br />

mild warming,” notes Raymann. “But this should be done gradually<br />

because any kind of rapid change will wake you up anyway, whether<br />

these changes are related to light, sound level or temperature.”<br />

16 <strong>Password</strong> November 2009


Just as research shows the lack of sleep to be detrimental to<br />

our health and well being, studies also point to a number of<br />

benefits of sleep including a better memory and more positive<br />

mood, a healthier immune system and even a slowing of the<br />

aging process. A study at the University of California San Diego<br />

in the US even showed that the volunteers who entered the<br />

REM phase during sleep improved their creative problem-solving<br />

ability by almost 40%.<br />

A good night’s sleep<br />

So with all the information about the importance of a good<br />

night’s sleep, why aren’t we sleeping better? Since it may not<br />

be easy to lighten our daily load to increase our hours in bed,<br />

one solution may be to improve the quality of the sleep that we<br />

do get. <strong>Philips</strong> <strong>Research</strong> is now focusing on this area with a new<br />

‘sleep enhancement’ project, which includes a dedicated Sleep<br />

Experience Lab. The goal is to understand sleep patterns and<br />

then use the knowledge to create medication-free, innovative<br />

approaches that help enhance the quality of sleep and the<br />

sleeping experience as a whole.<br />

”I’ve seen first-hand the impact of systematic sleep loss<br />

on health, well-being, quality of life, mood and performance,”<br />

explains Roy Raymann, Senior Scientist and sleep expert at<br />

<strong>Philips</strong> <strong>Research</strong>. “We have to realize that sleep is needed<br />

for restoration. Along with healthy eating and regular exercise,<br />

sleep is part of a complete lifestyle that helps us maintain<br />

good health and well-being.”<br />

Sleep science is relatively new and the project is exploring<br />

different avenues for enhancing sleep. One initiative involves<br />

developing advanced sensors to pinpoint sleep issues and<br />

find ways to address these through biofeedback and audio and<br />

video interpretation. Other ideas include smart lighting solutions<br />

that could help reduce jet-lag, sound-masking technologies to<br />

help people sleep better and new ways to tackle insomnia,<br />

like relaxation aids and do-it-yourself cognitive behavioral<br />

techniques. <strong>Philips</strong> is also investigating lifestyle techniques like<br />

monitoring and coaching to improve sleep as well as ways to<br />

help people recover more quickly from short, disrupted nights.<br />

The Wake-Up Light<br />

A brighter day<br />

For years, <strong>Philips</strong> has been researching the link between<br />

light and sleep, especially the affect of light on the circadian<br />

rhythm – our internal ‘body clock’ that regulates our awake/<br />

sleep cycles. Since we no longer awake and sleep with the<br />

sun, our circadian rhythm can be thrown off, decreasing<br />

the quality of sleep. It turns out that one of the most<br />

effective ways to reset the body clock is with light. To help<br />

address these body-clock issues, <strong>Philips</strong> has two products:<br />

The Wake-Up Light<br />

The Wake-Up Light (above) is a more natural alternative to<br />

an alarm clock that uses gradually increasing light to simulate<br />

dawn. Waking up to light helps stimulate biological processes<br />

that awaken the body, like shutting down melatonin<br />

production. This way our bodies wake up gradually versus<br />

suddenly when the buzzer goes off.<br />

goLITEBLU<br />

Over the years, dozens of studies have shown the effects<br />

and potential benefits of light therapy for those with mood,<br />

sleep and energy problems during darker periods. The<br />

<strong>Philips</strong> goLITEBLU (below) emits a blue light that research<br />

shows can activate the chemicals that help our bodies<br />

become active and energetic. It may even help us sleep<br />

better in the evening.<br />

As Raymann points out, “The study of sleep is still a young<br />

science and there is a lot to discover.” But maybe one day there<br />

will be better solutions to help us sleep soundly through the<br />

night – and wake up more refreshed.<br />

<strong>Password</strong> November 2009<br />

17


A cinematic<br />

experience<br />

18<br />

<strong>Password</strong> November 2009


Ever wonder why watching a film at the cinema theater is<br />

so much more entertaining than on your home TV? It feels<br />

like you’re really part of the action, part of the experience.<br />

The main reason for the difference is that the 21:9 size and<br />

ratio of the movie screen mimics that of our own peripheral<br />

vision, providing a more immersive viewing experience.<br />

to the very limits of the screen – and to the limits of our<br />

peripheral vision. The images surround us in such a way<br />

that we actively ‘feel’ along with the characters in front of us.<br />

This cannot be achieved even on a conventional 16:9<br />

widescreen TV at home without moving to a ‘letterbox’<br />

view or losing the full scope of the original shot.<br />

This ‘cinematic viewing’ experience is difficult to replicate<br />

at home. Even the largest conventional TV screen cannot<br />

provide the total immersion that we enjoy at a cinema<br />

because when it comes to watching a movie, the viewing<br />

experience isn’t determined by screen size. Movies at the<br />

theater fill the entire screen. The images reach right out<br />

That is until now. <strong>Philips</strong> has just released the world’s<br />

first cinema-proportioned LCD TV – the Cinema 21:9.<br />

In combination with <strong>Philips</strong>’ Ambilight technology, accurately<br />

matching on-screen content to extend the picture beyond<br />

the confines of the TV screen, Cinema 21:9 delivers the<br />

most immersive home viewing experience possible.<br />

<strong>Password</strong> November 2009<br />

19


y Susan Wild<br />

Feel<br />

the thrill<br />

When someone you love<br />

is sad or in distress, it’s only<br />

natural to reach out and touch<br />

them, even embrace them.<br />

Instinctively, we sense that touch<br />

can affect a person’s emotions.<br />

Scientifically, however, the link<br />

between touch and emotions is<br />

largely unexplored. That’s now<br />

beginning to change, with exciting<br />

possibilities for enhanced well-being<br />

and a world of richer, more<br />

fulfilling sensory experiences.<br />

Consider touch for a moment. This sense that we often<br />

take for granted is essential to our emotional and physical<br />

well-being. It’s the earliest sense to emerge as babies develop<br />

in the womb, therefore the first bond we create with our<br />

mothers. Without it, even basic functions like walking and<br />

eating would be almost impossible. And we experience this<br />

remarkable sense primarily through the skin, the largest,<br />

heaviest organ of all – with up to 50 touch receptors for<br />

every square centimeter.<br />

Once the exclusive preserve of living organisms, in recent<br />

decades the science of ‘haptics’ has brought touch to<br />

technology – in virtual environments, in robotics and even<br />

systems that enable people to handle objects or tasks remotely.<br />

This means anything from flight simulators to robotic hands<br />

that can tackle heavy, dangerous industrial tasks. Or systems<br />

that can guide military pilots in disorienting situations to those<br />

that help surgeons perform delicate procedures.<br />

20 <strong>Password</strong> November 2009


Getting physical<br />

Within these, specialists distinguish between haptic/force<br />

feedback (interfaces that apply forces or vibrations to the<br />

user on a large scale) and tactile feedback, which is based on<br />

much smaller movements of the skin. If you’re a gamer or<br />

home cinema fan, you may have a haptic feedback system at<br />

home. The steering wheels that let you experience the force<br />

and resistance similar to that of actually driving a racing car or<br />

a device that lets you feel the rumble and crack of explosions<br />

and gunfire in a virtual video game. These simulators use<br />

haptics to enrich your experience.<br />

But what of touch and emotions? Earlier this year, a group led<br />

by Matthew Hertenstein of US-based DePauw University<br />

published a study into the communication of emotion through<br />

touch. In the study, people who were touched consistently<br />

distinguished correctly the emotion that the ‘touching’<br />

person was trying to convey for emotions such as anger, fear,<br />

happiness and sadness as well as love, gratitude and sympathy.<br />

Quoted in the New York Times, Hertenstein said: “Most<br />

touches were only about five seconds, but in these fleeting<br />

moments, we’re capable of communicating distinct emotions,<br />

just as we are with the face. This is a sophisticated differential<br />

signaling system that we haven’t previously known about.”<br />

A richer experience<br />

Jan van Erp, a chief scientist in Human Factors at TNO, the Dutch<br />

institution for applied scientific research, has worked on tactile<br />

systems for training helicopter pilots and for improving sports<br />

performance. He believes the link between touch and emotion<br />

has wide-ranging potential.<br />

“We know the sense of touch plays an important role in social<br />

interactions and emotional relationships, for instance in greetings,<br />

with family communication and, of course, in intimate<br />

relationships,” explains van Erp. “If we find ways to use these<br />

powerful communication tools, for example, in the interactions<br />

between users and technology or in entertainment, we will be<br />

<strong>Password</strong> November 2009<br />

21


able to make experiences much more exciting and enriching –<br />

far beyond what is possible with just sound and vision.”<br />

Part of the action<br />

Some researchers are already developing wearable haptics<br />

such as scarves and shirts that simulate hugs and emotionally<br />

comforting touch. Meanwhile, at <strong>Philips</strong>, sensory experience<br />

experts have developed an ’emotions jacket’ as a platform for<br />

studying the link between physical sensations and emotions.<br />

One of the initial areas for exploration involves creating a<br />

richer, more immersive cinematic experience. Imagine watching<br />

a Kung Fu movie when, suddenly, Bruce Lee is surrounded<br />

by dozens of evil henchmen led by their power-mad master.<br />

An ‘emotions simulator’ could really make you feel a part<br />

of the action by immersing you in the physicality of the fight.<br />

And with something like the emotions jacket, you feel the<br />

tension too. It touches your skin enough to get your heart<br />

racing, so like the movie hero, you experience a moment<br />

of fear before boldly plunging into the fight anyway.<br />

Creating the mood<br />

“Although on a small-scale, our work shows we can induce<br />

emotions while people watch movie clips. The experience<br />

is more intense and involving,” says Paul Lemmens of<br />

<strong>Philips</strong> <strong>Research</strong>.<br />

More<br />

The thrill for real<br />

The ‘emotions jacket’ technology combines know-how in<br />

human perceptions and behavior, with expertise in touch<br />

sensors and actuator technologies. The tight-fitting garment<br />

incorporates a series of 64 evenly-spaced actuators – based<br />

on the vibrating motors used in mobile phones – sewn into<br />

the arms and torso.<br />

Using just eight actuators along the length of the sleeve,<br />

the jacket can create the sensation that the arm is being<br />

tapped or touched in several spots. These actuators<br />

vibrate in response to what is happening on screen,<br />

so the jacket induces emotions in viewers that are<br />

similar to ones experienced by the characters in a film.<br />

“But our interest goes much wider. We want to distinguish<br />

exactly which stimuli produce a specific emotional effect,<br />

so we can unobtrusively help people achieve a desired mood,”<br />

he explains. “It could be the thrills of an adventure movie,<br />

but also better sleep, greater productivity at work or deeply<br />

calming meditation at home.”<br />

Think of a baby crib that soothes a restless baby so that<br />

both child and parents get a peaceful night of sleep. If the cot<br />

detects that the baby is fidgety or slightly stressed, it produces<br />

sensations that reassure the child so it returns to sleep.<br />

Or when you are in the dentist’s waiting room, a gentle,<br />

reassuring touch helps you relax.<br />

So, just as technology and products focus on sound and vision<br />

today, in the future, the use of touch could enhance our lives as<br />

well, bringing experiences that are even more intense or simply<br />

more relaxing.<br />

22 <strong>Password</strong> November 2009


y Stuart Cherry<br />

Smart skins<br />

What if you could change the color of your phone to<br />

match your outfit, mood or environment? Not just the<br />

display alone, but the entire surface. That’s the beauty<br />

of electronic skin: a chameleon-like, color-changing<br />

technology that could one day give us more control<br />

over our personal devices.<br />

<strong>Password</strong> November 2009<br />

23


<strong>Philips</strong> <strong>Research</strong> has created an ultra low-power, lightweight,<br />

full-color technology that could potentially open up new worlds<br />

for personalizing electronic devices, for information delivery or<br />

even ambience creation. ‘Electronic skin’ technology (or ’e-skin’)<br />

is one of the first applications of this new concept. Ideal for<br />

displaying colors, patterns and simple graphics, these thin plastic<br />

‘wrappings’ can change the color of your cell or mobile phone,<br />

for example, when a call is coming in. You could also personalize<br />

your phone with the touch of a button, changing its color to<br />

match your outfit, mood or environment – even using different<br />

colors to tell you who’s calling.<br />

Instead of emitting light, e-skins reflect it. Existing e-skin<br />

concepts for phones are typically based on LCDs. But the<br />

new <strong>Philips</strong> technology is very different. It uses electronically<br />

controlled ’ink’ sandwiched between two plastic membranes.<br />

This allowed <strong>Philips</strong> to solve one of the big challenges<br />

of making e-skins: adding bright colors with a paint-like<br />

appearance and a very low power consumption while<br />

keeping the skin light and thin.<br />

Any color, anywhere<br />

Uniquely, <strong>Philips</strong>’ technology allows different colors of ink to<br />

be built into one layer with each color controlled separately.<br />

This means the layer can be transparent, the color of any<br />

one of the inks or even a mixture of multiple colors.<br />

Moreover, the saturation of each color can be separately<br />

and accurately controlled – so any shade can be produced.<br />

“We call it information decoration: using responsive materials<br />

to provide information via changing colors and patterns,”<br />

explains Elise van den Hoven, professor of industrial design at<br />

the Eindhoven University of Technology in the Netherlands.<br />

“What really excites me about the <strong>Philips</strong> e-skin technology<br />

is that you could add it anywhere. It doesn’t need a lot of<br />

power or batteries, and it really is a thin skin that doesn’t<br />

add weight to an object,” she adds. “When it’s not ‘on’, it<br />

can be completely camouflaged or even transparent so you<br />

can still have your own pattern underneath. There aren’t<br />

many technologies that can do all that.”<br />

The first applications using the technology could be skins for<br />

small devices such as MP3 players or cell phones. However,<br />

the technology is easily scalable, and Kars-Michiel Lenssen,<br />

e-skin project leader at <strong>Philips</strong> <strong>Research</strong>, predicts that e-skins<br />

may be bringing color and atmosphere to much larger<br />

equipment sometime in the near future. “Just as <strong>Philips</strong>’<br />

Ambient Experience uses light and color to make hospital<br />

exam rooms much less intimidating, a large e-skin could extend<br />

the concept to the MRI or CT scanner itself, potentially making<br />

patients more at ease,” he notes.<br />

More<br />

Getting under the e-skin<br />

<strong>Philips</strong>’ e-skin technology is based on its previous work with<br />

electronic paper (or e-paper). In, fact, you can think of the e-skin<br />

as a simplified yet advanced version of e-paper. In e-paper, each<br />

pixel is controlled individually to display a page of text. Yet in e-skin<br />

technology, groups of pixels are controlled en masse – ideal for<br />

displaying block colors, patterns and simple graphics, or messages –<br />

which is less complicated and less expensive to realize.<br />

Since the particles in suspension carry a surface charge, their motion<br />

can be controlled using an electric field – a phenomenon known as<br />

electrophoresis. If you create a pixel with colored particles in a clear<br />

suspension, applying an electric field perpendicular to the surface<br />

makes the particles migrate to the top of the pixel, turning it dark.<br />

This is the basis of monochrome e-paper used in e-book readers<br />

like the Sony Reader and Amazon Kindle.<br />

To go from monochrome to polychrome, <strong>Philips</strong> turned the<br />

electrophoresis idea on its head – or rather on its side. Instead<br />

of applying the field perpendicular to the surface, they apply it<br />

parallel to the surface. This causes the colored particles to spread<br />

across the pixel, again turning it dark. When the pixel is reset,<br />

the colored particles ‘hide’ behind a mask, so the pixel is<br />

24 <strong>Password</strong> November 2009


Wrapping the room<br />

But why stop at equipment? Why not just ’wrap’ a whole room?<br />

The technology is light enough and consumes so little power<br />

it could easily be integrated into wallpaper. In fact, you could<br />

even redecorate an entire room with just a flick of the switch<br />

for a special occasion or to match your mood. You could even<br />

combine e-skin wallpaper with advanced sensor technology to<br />

create lighting and environmental controls that ‘magically’ appear<br />

when you want them, and then fade back into the wall.<br />

In the retail sector, these atmosphere-creation applications<br />

could be adopted by using color-changing e-skin wallpaper to<br />

freshen up with each new season, to guide shoppers through<br />

the store or to create one-off displays to draw in customers.<br />

In that sense, reflective e-skins are the perfect complement to<br />

the emissive atmosphere-creation technologies that use LEDs<br />

and OLEDs to create colorful light. “You could use LEDs or<br />

OLEDs when you want a theatrical look and e-skins when you<br />

want something subtler and more natural-looking that uses<br />

less energy,” Lenssen proposes.<br />

heat of the day, while in cold countries they tend to be dark<br />

to absorb as much heat as possible? Imagine building e-skins<br />

into the roofs of buildings in countries with variable climates<br />

and adapting the e-skin color to the season – soaking up<br />

sunlight in the winter while reflecting it during the summer.<br />

And because e-skin and OLEDs can be transparent when<br />

desired, you could integrate both technologies into windows.<br />

During the day it’s an ordinary window. But if the sun’s too<br />

bright, you can turn the e-skin on as a blind, fine-tuning<br />

the saturation so you get just the right amount of light in<br />

but without additional heat – lessening the need for air<br />

conditioning. Then at night, the OLED could turn the<br />

window into an atmospheric lamp, with the e-skin on the<br />

outside blocking stray light to prevent light pollution.<br />

Of course, these applications are all highly speculative but<br />

e-skin’s potential for attractive, unobtrusive information<br />

delivery and personalized atmosphere creation is intriguing<br />

in its own right. Electronic skins could someday do much<br />

more than turn your phone blue.<br />

A future of colors<br />

Let your imagination wander a little and the future possibilities<br />

for e-skin get really exciting. Ever noticed that buildings in hot<br />

countries tend to be white to reflect sunlight away during the<br />

completely transparent. Furthermore, <strong>Philips</strong> has built a<br />

‘gate’ electrode into each pixel, which gives control over how<br />

many colored particles spread across the pixel and hence the<br />

saturation or shade of each color.<br />

Using this in-plane electrophoresis, different types of particles<br />

can be included in the same suspension. And because they<br />

are engineered to have different surface charges, they can be<br />

controlled independently. So you could have cyan, magenta,<br />

yellow and black particles – the ingredients to make any color<br />

of the rainbow – all within just one or two suspension layers.<br />

A full-color e-skin could be created from two layers, each with two colors of ink.<br />

Here, only the yellow and magenta inks are showing making the pixel appear red.<br />

<strong>Password</strong> November 2009<br />

25


Did you know...<br />

A connected world<br />

Today, 24.7% of the world’s population<br />

has an internet connection.<br />

Hospital highs<br />

Mainly due to the high costs of hospitalization,<br />

healthcare expenditures associated with heart failure<br />

have been estimated to total 2% of the total National<br />

Health Service budget in the United Kingdom and<br />

more than $35 billion in the US.<br />

Algiers<br />

Marrakesh<br />

Cairo<br />

Bring your<br />

own bag<br />

Dakar<br />

Accra<br />

Lagos<br />

Addis Ababa<br />

North America and<br />

Western Europe account<br />

for nearly 80% of plastic bag<br />

use. Plastic bags can take up<br />

to 1000 years to degrade.<br />

City life<br />

Africa, currently only 38% urban,<br />

already has nearly 350 million<br />

city dwellers – more than the<br />

populations of Canada and the<br />

United States combined.<br />

Kinshasa<br />

Johannesburg<br />

Nairobi<br />

26 <strong>Password</strong> November 2009


Faster internet<br />

The internet is the fastest-growing tool of communication ever.<br />

It took radio broadcasters 38 years to reach an audience of<br />

50 million, television took 13 years and the internet just four years.<br />

38<br />

13<br />

Radio<br />

TV<br />

4<br />

Internet<br />

Energy Imbalance<br />

Life in the dark<br />

Less than 25% of Africans have access<br />

to electricity. In Uganda, only 5% of<br />

the population has access to electricity<br />

while 15% of Kenyans are connected<br />

to the grid.<br />

16% of the world’s population lives<br />

in Africa, yet it produces only 4% of<br />

the world’s electricity.<br />

Touchy<br />

feely<br />

Humans have around<br />

2,500 tactile receptors<br />

per cm 2 in our fingertips.<br />

<strong>Password</strong> November 2009<br />

27


y Brandy Vaughan<br />

A new direction<br />

28<br />

<strong>Password</strong> November 2009


It’s hard to ignore the fact that<br />

our modern lifestyle takes a toll<br />

on the world around us. But as<br />

we are now accustomed to this<br />

way of life, going back to<br />

pre-industrial times doesn’t<br />

seem realistic. Imagine life<br />

without a refrigerator, central<br />

heating, the internet or even<br />

running water. So if there’s no<br />

way back, where do we go from<br />

here? Two experts weigh in on<br />

technology and sustainability.<br />

<strong>Password</strong> November 2009<br />

29


Professor Calestous Juma, Director of the Science, Technology<br />

and Globalization Project at Harvard University:<br />

need for action. Now we need to focus on identifying technical<br />

solutions and implementing them.<br />

What is the future of sustainability?<br />

The future of sustainability is both bright and grim. Bright<br />

because there is broad agreement on the need to act.<br />

Grim because there are more people who want to debate<br />

the issue than those focused on finding practical solutions.<br />

There are more negotiations and conferences on climate<br />

change than there are technology exhibitions. Many solutions<br />

to the sustainability challenge are technological and require<br />

more involvement from the scientific community.<br />

What role does technology play?<br />

There is no conflict between technology and sustainability.<br />

We live in a world of technological abundance, the task is<br />

to use this to make greener choices. For example, 20%<br />

of the world’s electricity is used to run electric motors.<br />

New technologies exist that can help reduce their use, such<br />

as using flash memory in computers instead of disk drives.<br />

More efficient electric motors have also been invented but<br />

they’re still awaiting wide distribution. We need to find ways<br />

to use the technology we have more efficiently as well as<br />

develop new technologies to address issues.<br />

To do this we need to set sustainability standards and<br />

provide incentives that enable society to switch to cleaner<br />

technologies. Building codes, for example, could require the<br />

use of more efficient lighting sources such as LEDs. The use<br />

of water absorbent polymers in agriculture could reduce<br />

water runoff and evaporation, thereby reducing water use<br />

in food production.<br />

We’ve had four decades of scientific and diplomatic work on<br />

sustainability that highlights the challenges and emphasizes the<br />

What inspires you in terms of sustainable solutions?<br />

I am inspired by the capacity of young people to come up with<br />

solutions to existing challenges. But they are relying on older<br />

generations that are too comfortable with the status quo to<br />

help them realize their dreams. I'm also inspired by the vast<br />

array of technologies at our disposal. For example, droughttolerant<br />

plants can now help us restore degraded ecosystems<br />

in Africa's drylands.<br />

How can we use technology to move us forward?<br />

We solve problems by sharpening our creativity, not by killing<br />

it. We worked our way out of the Dark Ages by embracing<br />

enlightenment. The challenge with sustainability is too little<br />

innovation, not too much. Those who argue for slowing down<br />

technological advancement often assume risks arise from doing<br />

things. But greater risks are associated with doing nothing. In<br />

the case of climate change, for example, doing nothing is not an<br />

option. We will not reduce carbon emissions by not improving<br />

electric vehicles or making better solar cells.<br />

Technology can give us options for changing direction or<br />

pursuing alternative pathways. We need to do things differently<br />

– using creativity and innovation – but the challenge is to<br />

expand technological choices, not to limit them.<br />

How do you envision a more sustainable world?<br />

A sustainable world is one in which we can deploy our creative<br />

capabilities to meet current needs while safeguarding resources<br />

for future generations. Enterprises can do more by integrating<br />

sustainable principles into all their practices. This is already<br />

happening but could benefit from more public recognition<br />

as well as sustainability incentives at a governmental level.<br />

Calestous Juma is a professor of International Development and the Director<br />

of the Science, Technology and Globalization Project at Harvard University.<br />

He holds a Ph.D. in science and technology policy studies and has written<br />

widely on science, technology and the environment.<br />

30 <strong>Password</strong> November 2009


Sally Jeanrenaud, Director of the Green Economy Coalition and former project<br />

coordinator at the International Union for the Conservation of Nature:<br />

What is the future of sustainability?<br />

Sustainability is notoriously difficult to define. For me, it’s<br />

a world where people lead happy and healthy lives using just<br />

their fair share of the earth’s resources so future generations<br />

will still have something left, while also leaving space for<br />

wildlife. Organizations like WWF talk about the need for<br />

‘One Planet Living’, while some traditional cultures, like<br />

the Iroquois of North America, have ‘seventh generation<br />

sustainability’, meaning that decisions are made based on<br />

their potential impact on the future seventh generation.<br />

But it’s clear that our generation must lead the transition to<br />

a more sustainable way of life because the way we live now<br />

is simply not sustainable long term. Burning fossil fuels is<br />

causing climate change, while 60% of the world’s ecosystem<br />

resources are being irreversibly degraded.<br />

What role does technology play?<br />

Technological advance may be the only way to really address<br />

some of the world’s biggest challenges – like air and water<br />

pollution, climate change and rapidly depleting resources.<br />

For example, technology is critical for the transition from<br />

the old industrial ‘fossil fuel, throw-away economy’ to a new<br />

‘sustainable economy’ – one that uses renewable energies<br />

and values our ecosystem’s resources.<br />

What inspires you in terms of sustainable solutions?<br />

Nature is one of the most valuable sources of inspiration.<br />

Unlike the ‘take, make and waste’ model of most current industrial<br />

systems, nature manufactures biodegradable products onsite in<br />

an energy-efficient way. Imitating these processes – a concept<br />

called biomimicry – is leading to many new innovations.<br />

Take the ‘Cradle to Cradle’ concept, which is based on the<br />

premise that waste equals food. Unlike the current ‘cradle<br />

to grave’ way of making things, systems could be designed in<br />

such a way that waste products become resources for future<br />

products. The industrial eco-park in Kalundborg, Denmark<br />

is a good example of this. There, a symbiotic network was<br />

created to recycle and reuse waste products between a power<br />

plant, a local fish farm, a pharmaceutical company, a wallboard<br />

manufacturer and a cement producer. It evolved gradually as<br />

environmental regulations became stricter giving incentives for<br />

companies to turn their by-products into economic products.<br />

How do you envision a more sustainable world?<br />

Technologies already exist that can help us move in a more<br />

sustainable direction. Right now, there’s a lot of investment going<br />

into renewable energy technologies to help countries meet new<br />

CO 2 targets. But such schemes need to consider all aspects.<br />

For instance, the climate change challenge also involves land use,<br />

water resource, biodiversity and human well-being issues. While<br />

some solar-energy projects consume vast quantities of water –<br />

creating resource conflicts with local farmers.<br />

Individually, we can limit our consumption and recycle, but<br />

to solve the bigger issues, we need to develop innovative<br />

technology to make things cleaner, greener and more efficient.<br />

To do this right, we need to embrace a new kind of ecological<br />

consciousness – one that seeks to create synergies between<br />

people and nature because, ultimately, all things are connected.<br />

It’s important to find win-win technological solutions that are<br />

achievable on a large scale. We should stop thinking about issues<br />

in isolation and deal with challenges in a more integrated way.<br />

I like that some companies are moving beyond simply increasing<br />

profits to actually developing solutions to the world’s problems<br />

– creating positive benefits for both people and the planet.<br />

Sally Jeanrenaud is the Director at the Green Economy Coalition. The project<br />

aims to accelerate the transition to a new sustainable economy by building a<br />

consortium of international organizations. From 2006-2008, she coordinated<br />

the IUCN ‘Future of Sustainability Initiative’, which focused on advancing<br />

sustainability in the 21st century.<br />

<strong>Password</strong> November 2009<br />

31

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