Digital consumer applications in Philips Semiconductors
Digital consumer applications in Philips Semiconductors
Digital consumer applications in Philips Semiconductors
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<strong>Digital</strong> <strong>consumer</strong> <strong>applications</strong> <strong>in</strong><br />
<strong>Philips</strong> <strong>Semiconductors</strong><br />
G. Dengel<br />
Manag<strong>in</strong>g Director Consumer Systems of<br />
<strong>Semiconductors</strong> div.
PS capabilities <strong>in</strong> <strong>Digital</strong> doma<strong>in</strong><br />
PS at a glance<br />
Market trends<br />
Technology capabilities
<strong>Philips</strong> <strong>Semiconductors</strong><br />
At a glance<br />
• Major division of <strong>Philips</strong> Electronics,<br />
world’s 8th largest electronics company<br />
• World’s 8th largest semiconductor supplier <strong>in</strong> 1998,<br />
top European semiconductor company<br />
• Sales - Integrated circuits: $3290 million<br />
- Discrete semiconductors: $900 million<br />
• 27,000 employees<br />
• 16 manufactur<strong>in</strong>g and assembly sites <strong>in</strong> 11 countries<br />
• Four System Labs and twelve design centers<br />
• Over 100 sales offices <strong>in</strong> 44 countries, over 100 sales rep<br />
and distributor locations<br />
• Produc<strong>in</strong>g 12 million ICs and 4.9 billion discrete devices every day<br />
• Over 45 years of semiconductor experience<br />
-98/03<br />
CJ- 20
Key products <strong>in</strong> application doma<strong>in</strong>s<br />
Multimedia<br />
- <strong>Digital</strong> video / audio<br />
- Decoders<br />
- Scalers<br />
- CD-x chipsets<br />
Audio / Video<br />
- S<strong>in</strong>gle chip TV<br />
- DTV chipsets<br />
- STB chipsets<br />
- Video chipsets<br />
- Audio chipsets<br />
Mobile Communications<br />
- GSM circuits<br />
- PHS / PDC chipsets<br />
- DECT chipsets<br />
- GPS chipsets<br />
- RF devices<br />
• Controllers & Processors<br />
- TriMedia embedded DSP multimedia<br />
processor<br />
- R3000 & R4000 MIPS controllers<br />
- XA 16-bit controllers<br />
- 80C51-based 8-bit controllers<br />
- REAL and EPICS DSP<br />
• Logic<br />
- 3 and 5 volt logic families, PLDs<br />
• Discrete <strong>Semiconductors</strong><br />
- Small signal transistors and diodes<br />
- Power transistors and diodes<br />
- RF transistors and modules<br />
- Sensors<br />
-nuy<br />
WC-S24
Our top 3 positions (worldwide)<br />
• Consumer Systems<br />
• Discrete <strong>Semiconductors</strong><br />
• (Car)radio, front end and DSP<br />
• Audio power for wide range of <strong>applications</strong><br />
• Power management (DC/DC converters, battery mgt, mgt<br />
green SMPS)<br />
• Decoders and motorcontrol <strong>in</strong> CD-audio, CD-ROM,<br />
Video CD, CD-R<br />
• CMOS Logic<br />
• Microcontrollers<br />
• Wireless communication ICs
PS capabilities <strong>in</strong> <strong>Digital</strong> doma<strong>in</strong><br />
PS at a glance<br />
Market trends<br />
Technology capabilities
Worlwide Consumer Electronics<br />
Semiconductor Market (Billions of Dollars)<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002<br />
Source : DataQuest Nov 98<br />
next generation<br />
digitally enhanced<br />
analog products
Worldwide Semiconductor Market <strong>in</strong> TV<br />
M_EURO<br />
4500<br />
4000<br />
3500<br />
3000<br />
2500<br />
2000<br />
1500<br />
1000<br />
500<br />
0<br />
Hybrid<br />
Analog Upmarket<br />
Analog Basic<br />
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010<br />
Source: Dataquest /PS
Semiconductor content of<br />
electronic equipment 1960 - 2000<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
Average content trend<br />
Color TV<br />
Video<br />
CD-Player<br />
STB<br />
Datacom<br />
DTV<br />
1960 1965 1970 1975 1980 1985 1990 1995 2000<br />
Source: Dataquest / ST / PS
Synergies/convergence around<br />
digital TV<br />
Analog TV<br />
<strong>Digital</strong> TV<br />
Set Top Box<br />
Games Console<br />
Hybrid TV<br />
IntegratedDTV<br />
Network<strong>in</strong>g<br />
Internet TV<br />
Disc record<strong>in</strong>g<br />
Imag<strong>in</strong>g<br />
Personalized TV<br />
Home studio
PS capabilities <strong>in</strong> <strong>Digital</strong> doma<strong>in</strong><br />
PS at a glance<br />
Market trends<br />
Technology capabilities
PS current position<br />
<strong>in</strong> Analog to <strong>Digital</strong> migration<br />
Sales<br />
<strong>Digital</strong><br />
44%<br />
<strong>Digital</strong><br />
71%<br />
Analog<br />
56%<br />
Analog<br />
29%<br />
R&D<br />
effort
PS capabilities <strong>in</strong> <strong>Digital</strong> doma<strong>in</strong><br />
Technology capabilities<br />
•Processes Processes :<br />
–deep deep submicron CMOS<br />
aligned aligned with STM Crolles and TSMC<br />
•Design Design methodologies :<br />
–CoReUse CoReUse / MoReUse<br />
–<strong>Digital</strong> <strong>Digital</strong> Video platform
SSMC<br />
(Systems on Silicon Manufactur<strong>in</strong>g Company)<br />
•Jo<strong>in</strong>t Jo<strong>in</strong>t venture with TSMC & EDB<br />
•Management Management <strong>in</strong> S<strong>in</strong>gapore as of January 1st<br />
•Contractor Contractor appo<strong>in</strong>ted<br />
•Design Design complete<br />
•Equipment Equipment move <strong>in</strong> early 2000<br />
•1st 1st silicon Q3 2000<br />
•Production Production Q4 2000<br />
•Capacity Capacity : 360k 8” wafers / y<br />
•Capability Capability : CMOS13 and higher
The design support organization
Silicon System Platform<br />
•Generic Generic architecture for signal process<strong>in</strong>g and control<br />
•Applicable Applicable with<strong>in</strong> a certa<strong>in</strong> application doma<strong>in</strong>:<br />
•<strong>Digital</strong> <strong>Digital</strong> video (DTV, set-top boxes, DVD, etc.)<br />
•Cellular Cellular telephony (GSM, CDMA, UMTS, etc.)<br />
•Scalable Scalable over the various <strong>applications</strong> with<strong>in</strong> the<br />
doma<strong>in</strong>:<br />
•From From high-end to low-end<br />
•Flexible Flexible or cost-optimized<br />
•Hardware Hardware and software
<strong>Digital</strong> Video Platform<br />
TMx<br />
Mediaprocessor<br />
32/64 b core<br />
bridge<br />
MIPS<br />
32/64 CPU<br />
core<br />
memory<br />
memory<br />
controller<br />
high speed bus<br />
control bus<br />
Platform<br />
peripherals<br />
blocks<br />
specific<br />
blocks<br />
SW<br />
blocks<br />
. compression<br />
. picture<br />
improvement<br />
. graphics<br />
. fast I/Os<br />
API<br />
OS
Platform example: 1<br />
Application doma<strong>in</strong>: <strong>Digital</strong> TV<br />
Specific <strong>applications</strong>: DTV, DVB, DVD-video,<br />
Set-top box<br />
CPU: MIPS<br />
DSP: TriMedia<br />
OS: pSOS<br />
Buses: I 2 C, USB,<br />
i-L<strong>in</strong>k (IEEE 1394)
Advantages of the DVP<br />
DVP<br />
• TtM:<br />
much faster for follow-up<br />
products<br />
• resource usage:<br />
more optimal resource use<br />
• market risk:<br />
technology used <strong>in</strong> many<br />
markets<br />
• chang<strong>in</strong>g customer<br />
requirements:<br />
framework allows faster<br />
derivatives<br />
• design risk:<br />
allows use of tested blocks<br />
Po<strong>in</strong>t Solution(s)<br />
• TtM:<br />
may be faster for 1st<br />
product<br />
• resource usage:<br />
may duplicate effort<br />
• market risk:<br />
success depends on s<strong>in</strong>gle<br />
market<br />
• chang<strong>in</strong>g customer<br />
requirements :<br />
derivatives may take longer<br />
• design risk:<br />
product may use mostly<br />
new blocks
Performance<br />
Embedded MIPS core family<br />
PR19xx<br />
32-bits, 3-stage<br />
s<strong>in</strong>gle issue, MIPS16<br />
unified caches<br />
PR39xx<br />
32-bits, 5-stage<br />
s<strong>in</strong>gle issue, MIPS16<br />
dual caches<br />
PR5xxx<br />
64-bits, float<strong>in</strong>g po<strong>in</strong>t<br />
dual/s<strong>in</strong>gle issue<br />
dual caches<br />
Low-end<br />
16-bit controllers, DSC, navigation<br />
High-end<br />
set-top boxes, EDP,<br />
<strong>in</strong>formation appliances,<br />
game mach<strong>in</strong>es<br />
Medium-end<br />
set-top boxes, multimedia<br />
players, handheld/palm-size computers,<br />
personal communicators<br />
Cost & power consumption
HDTV, NTSC Picture Enhancement,<br />
Web Enabled TV … One Platform<br />
ATSC<br />
HDTV+<br />
GUI<br />
Orig<strong>in</strong>al<br />
(<strong>in</strong>put)<br />
NTSC<br />
Image<br />
(480i 3:2<br />
Pulldown)<br />
Spyglass<br />
Web<br />
Browser<br />
Enhanced<br />
NTSC<br />
(480P<br />
60fps with<br />
<strong>in</strong>terpolated<br />
miss<strong>in</strong>g<br />
frames)
Today <strong>Philips</strong> <strong>Semiconductors</strong> CS is a global<br />
leader <strong>in</strong> analog <strong>consumer</strong> products.<br />
Analog is our core competence today and<br />
rema<strong>in</strong>s important for the future.<br />
Major growth opportunities are <strong>in</strong> the digital area.<br />
<strong>Philips</strong> <strong>Semiconductors</strong> aim to achieve the same<br />
leadership position <strong>in</strong> digital <strong>consumer</strong> electronics.<br />
We are <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> a long term, extended roadmap<br />
Silicon System Platform
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