Benz Fashion Week Swim 2012 Collections Sponsor

miami.mbfashionweek.com

Benz Fashion Week Swim 2012 Collections Sponsor



MERCEDES‐BENZ
FASHION
WEEK
SWIM
2012
COLLECTIONS
SPONSOR
NEWS



FOR
IMMEDIATE
RELEASE




Miami,
FL
(July
8,
2011)‐
For
the
seventh
year
Mercedes‐BenzFashionWeekSwim,
will
be
taking
over


South
Beach.

In
just
a
few
days,
The
Raleigh
will
become
the
epicenter
of
fashion,
and
all
eyes
will
be
on


the
collections
of
thirty
of
the
hottest
swimwear
designers.

The
event
is
made
possible
by
the
Official


Sponsors
of
Mercedes‐BenzFashionWeekSwim,
who
will
be
providing
a
variety
of
services
and


amenities,
as
well
has
hosting
events
throughout
the
week.

Detailed
below
is
a
list
of
all
sponsor
news


for
the
2012Collections.


Mercedes‐Benz
:


• This
season,
LUXE
by
Lisa
Vogel
receives
the
distinguished
title
of
“Mercedes‐Benz
Presents”


Designer
and
is
showcasing
the
brand
for
the
first
time.

Known
for
its
smart,
stylish,
sexy
bikinis


and
coordinating
resort
wear
for
modern
women,
LUXE
by
Lisa
Vogel
will
show
at
Mercedes‐

BenzFashionWeekSwim
on
Sunday,
July
17.


• The
all‐new
2012
Mercedes‐Benz
SLK‐Class
is
making
its
Southern
Florida
debut
during


Mercedes‐BenzFashionWeekSwim.

This
hard‐top
convertible
takes
the
luxury
roadster


experience
to
new
heights
featuring
cutting‐edge
technology
like
Magic
Sky
Control,
which


allows
the
transparent
glass
roof
to
be
darkened
or
lightened
in
seconds
at
the
touch
of
a


button.

Attendees
will
also
get
a
glimpse
of
the
all‐new
2012
C‐Class
Coupe
which
debuts
this


September.


• Lindsay
Albanese,
stylist
of
Mercedes‐Benz
Presents
Designer,
LUXE
by
Lisa
Vogel,
will
host
a


private
event
in
the
Mercedes‐Benz
Star
Lounge
to
discuss
trends
in
convertibility
from
road
to


runway.




• The
Mercedes‐BenzFashion
Force
is
going
on
patrol
in
the
new
2012
CLS63
AMG
to
spot


"stylesetters"
with
fresh,
creative
design
looks
and
alluring
appeal.

The
Fashion
Force
is
teaming


up
with
local
Miami
stylist,
Danny
Santiago
along
with
other
well‐known
fashion
influencers
to


carry
out
the
mission.

Each
"stylesetter"
chosen
is
awarded
a
ride
to
their
next
destination
and


a
lucky
few
will
receive
an
invitation
to
the
culmination
event
in
the
Mercedes‐Benz
Star


Lounge.



American
Express:


• American
Express®
is
proud
to
return
to
Mercedes‐BenzFashionWeekSwim,
connecting


Cardmembers
with
the
fashion
industry
through
exclusive
access
and
unique
experiences.



• American
Express
Cardmembers
will
have
the
opportunity
to
experience
the
runway
excitement


through
special
event
packages
to
shows
featuring
the
2012
swimwear
collections
of
top


designers,
exclusive
access
to
the
American
Express
poolside
cabana
at
The
Raleigh
to
relax


between
shows,
enjoy
light
bites
and
drinks,
meet
industry
influencers
and
more.



• American
Express
is
proud
to
showcase
its
continued
commitment
to
its
fashion‐savvy


Cardmembers
through
access
to
unique
fashion
experiences
throughout
the
year
from
intimate




designer
meet
and
greets,
exclusive
Cardmember‐only
retail
experiences,
unparalleled
access
to


runway
collections
and
much
more.

To
learn
more
about
American
Express’
special
access
into


the
world
of
fashion,
please
visit
americanexpress.com/entertainment.




AriZona
Beverages:


• AriZona
Beverages
is
pleased
to
strut
their
stuff
as
the
Official
Water
Sponsor
of
Mercedes‐Benz

FashionWeekSwim.


• AriZona’s
newest
product
CocoZona
will
be
featured
throughout
the
event‐‐100%
pure
coconut


water
in
a
re‐sealable
and
recyclable
aluminum
bottle
made
from
young
green
Indonesian


coconuts.


• Get
your
vitamin
on!

AriZona
partnered
with
TwinLab
for
its
vitamin
enhanced
RESCUE
Waters


where
each
flavor
corresponds
with
a
specific
function
including
Lemon‐Lime
Energy,
Orange


Citrus
Detox,
Pomegranate
Punch
Immunity,
Berry
Blend
Relax
and
Blueberry
Coconut
Hydrate.


Whatever
you
need,
AriZona
has
you
covered.


• Vapor
Water
is
bottled
water
with
a
clean,
crisp
taste
that
has
been
infused
with
electrolytes


designed
to
help
increase
a
person’s
rate
of
hydration
and
enhance
performance
during
physical


activity.



DHL:



• The
Perfect
Fit
for
Fashion,
DHL
is
returning
to
the
runways
in
Miami
for
the
fifth
straight
season


as
the
Official
Logistics
Sponsor
of
Mercedes‐BenzFashionWeekSwim.



• DHL’s
capabilities
targeting
the
fashion
sector,
including
fashion
week
events
worldwide,
offer


full
customized,
integrated
logistics
solutions,
supply
chain
management
services
and
door‐to‐

door
deliveries.


• DHL’s
global
expertise,
service
excellence
and
international
focus,
which
spans
more
than
220


countries
and
territories
worldwide,
helps
customers
in
the
fashion
and
apparel
industry


operate
more
efficiently
and
effectively.




• DHL
is
also
the
proud
sponsor
of
the
White
Sands
Australia
designer
runway
show
on
July
15,


where
the
resort
wear
label
will
showcase
its
2012
swimwear
collection.




MAKE
UP
FOR
EVER:


• MAKE
UP
FOR
EVER
is
thrilled
to
serve
as
official
make
up
sponsor
of
Mercedes‐BenzFashion

WeekSwim
for
the
third
consecutive
year,
providing
expert
make
up
applications
backstage
at


top
swim
shows
and
helping
local
Miami
fashionistas
embrace
summer’s
boldest
trends.



• As
the
go‐to
beauty
brand
for
make
up
that
outperforms
in
extreme
environments,
MAKE
UP


FOR
EVER’S
collaboration
with
Mercedes‐BenzFashionWeekSwim
provides
the
ideal
venue
to


launch
and
test
new
products
that
are
created
to
last,
whether
under
hot
runway
lights
or
in
the


humid
Miami
air.



• From
July
14th
–
18th,
MAKE
UP
FOR
EVER
ALLIANCE
artists
will
be
collaborating
with
top


swimwear
designers
to
create
eye‐catching
make
up
looks
that
light
up
the
runways.
In
addition,


the
brand
can
also
be
found
at
a
number
of
events
and
lounges
taking
place
throughout


theEvent.




Microsoft
Corp:


• Windows
is
debuting
as
an
Official
Sponsor
of
Mercedes‐BenzFashionWeekSwim2012

Collections.






• A
hand‐picked
collection
of
the
season’s
hottest
Windows
PCs
–
in
a
range
of
styles,
sizes,
colors


and
materials
–
will
be
showcased
at
an
exclusive
event
in
The
Raleigh’s
stunning
Penthouse
on


July
17.

Starring
in
the
showcase
will
be
three
one‐of‐a‐kind
customized
Windows
PCs
featuring


the
cutting
edge
designs
and
vibrant
colors
from
Benny
Rosset’s
Cia.
Marítima
2012
collection.


• New
Windows
PCs
allow
users
to
express
their
unique
personal
style
with
an
optimum
blend
of


the
design
and
the
tools
–
such
as
Windows
7,
Windows
Live
and
Internet
Explorer
9
–
to
help


them
do
more
of
what
they
love
to
do.



• The
first
ever
Press
Lounge
at
Mercedes‐BenzFashionWeekSwim
will
be
open
July
14
thru
18


exclusively
for
credentialed
press
and
industry
representatives
attending
the
Event.

The


Windows
PC
Press
Lounge
will
provide
an
area
for
press
to
work,
write
and
file
stories,
conduct


interviews,
and
lounge
throughout
the
Event.

Multiple
workstations
will
be
equipped
with
state


of
the
art
PCs
loaded
with
the
latest
in
Microsoft
software
products,
including
Windows
7,


Windows
Live,
Office
2010
and
Internet
Explorer
9.



Ocean
Drive:


• Ocean
Drive
magazine
is
the
quintessential
fashion
and
lifestyle
magazine
for
South
Florida,


delivering
the
latest
trends
in
fashion,
beauty,
art,
travel,
real
estate
and
entertainment.
For


seven
years
Ocean
Drive
magazine
has
been
an
Official
Media
Sponsor
of
Mercedes‐Benz

FashionWeekSwim.





• The
July/August
2011
Swim
Issue
features
IMG
Models
cover
star
Chrissy
Teigen.

A
party
to


celebrate
the
release
of
this
issue
with
cover
Star
Chrissy
Teigen
will
be
held
at
WET
and
WALL


at
2201
Collins
Ave
on
Thursday,
July
14 th .


• The
July/August
2011
Swim
Issue
is
complete
with
the
official
“Swim
Guide
2011”
insert
which


can
be
found
throughout
the
convention
center
and
at
Mercedes‐BenzFashionWeekSwim.



• For
more
information
please
visit
www.oceandrive.com;


www.facebook.com/oceandrive.magazine;
@oceandrivemag.



The
Raleigh:


• The
Raleigh
hotel,
official
host
of
Mercedes‐BenzFashionWeekSwim
for
the
7 th 
consecutive


year,
provides
a
picture‐perfect
backdrop
with
its
understated
elegance
and
art‐deco
grandeur.



• The
pool
which
was
named
“one
of
the
Sexiest
Pools
in
America,”
by
Condé
Nast
Traveler,
is


turned
in
to
a
catwalk
and
social
scene
for
some
of
the
world’s
biggest
models,
editors,


photographers
and
fashion
fans.


• The
Royal
restaurant
opened
to
critical
acclaim
in
December
2010.

Guests
can
enjoy
breakfast,


lunch,
dinner
or
Sunday
brunch
in
the
warm
and
chic
outdoor
garden
while
experiencing
the


continental
cuisine.



• Don’t
forget
to
visit
Miami’s
main
attraction:
the
beach!

The
Raleigh
takes
the
art
of
beaching


to
a
new
level.

Comfy
chaise
lounges,
fresh
towels,
umbrellas
and
gourmet
food
delivered
right


to
you.



• After
a
long
day
of
shows,
The
Raleigh
is
offering
a
late
night
tapas
menu
in
The
Martini
Bar,


Lobby
Café
and
Upper
Lobby.





SKYY®
Vodka:


• Red
hot
Kristin
Cavallari
(The
Hills)
will
strut
down
the
catwalk
in
the
first‐ever
glass
bikini


designed
by
DIESEL
and
inspired
by
SKYY®
Vodka
during
DIESEL’s
opening
night
show
at


Mercedes‐BenzFashionWeekSwim.




• Following
the
DIESEL
runway
show,
Kristin,
along
with
numerous
other
boldfaced
names
and
DJ


Jessica
Szohr
(Gossip
Girl),
will
join
SKYY,
the
Official
Vodka
of
Mercedes‐BenzFashionWeek

Swim,
as
it
hosts
the
Official
Kick
Off
Party
at
The
Raleigh.



• The
exclusive
DIESEL
runway
show,
taking
place
at
7
PM
on
Thursday,
July
14
at
the
Cabaña


Grande
venue
at
The
Raleigh,
will
feature
a
limited‐edition
collection
of
men’s
and
women’s


DIESEL‐designed
swimwear
inspired
by
SKYY’s
iconic
cobalt
blue
bottle.

The
centerpiece
of
the


show
will
be
the
unique
SKYY
glass
bikini,
modeled
by
Cavallari.




• Later
that
evening,
the
Official
Kick
Off
Party,
the
most
coveted
invite
at
Mercedes‐BenzFashion

WeekSwim,
will
take
place
at
The
Raleigh
pool
deck
and
Oasis
at
8
PM,
featuring
music
by


celebrity
DJ
Jessica
Szohr.

SKYY
will
serve
an
array
of
sensual
cocktails,
serving
as
the
perfect


fashion
accessory
to
the
sultry,
sexy
backdrop
of
Mercedes‐BenzFashionWeekSwim.




• Throughout
the
rest
of
the
week,
SKYY
will
continue
to
infuse
its
signature
brand
of
sexy
into
the


event.

From
Friday,
July
15
to
Monday,
July
18,
SKYY
will
hold
court
in
its
custom
VIP
cabana
in


the
Raleigh’s
Oasis.

Amid
extravagant
tropical
foliage
and
a
cascading
waterfall,
the
SKYY


Cabana,
featuring
models
dressed
in
SKYY
swimwear
and
seductive
SKYY
cocktails,
will
pamper


celebrities
and
fashion
insiders
in
real
style.


• At
the
exclusive
Raleigh
penthouse,
the
invite‐only
lounge
hosting
private
events
throughout
the


week,
select
media,
designers,
celebrities
and
influencers
will
enjoy
a
custom
SKYY
bar
and
hand


delivered
signature
cocktails.


• For
those
unable
to
finagle
an
invite
to
these
coveted
events,
DIESEL
and
SKYY
will
also
bring
the


pulsating
energy
of
Mercedes‐BenzFashionWeekSwim
to
the
DIESEL
store
on
Friday,
July
15
at


817
Washington
Avenue
for
an
evening
of
tantalizing
cocktails,
shopping
and
music
by
a
surprise


celebrity
DJ.

The
event
will
feature
live
models
modeling
DIESEL
clothing
in
the
windows
and


celebrity
appearances
by
Szohr
and
others.



TRESemmé:




• TRESemmé
will
once
again
showcase
stunning
styles
on
and
off
the
runway
as
an
Official


Sponsor
of
Mercedes‐BenzFashionWeekSwim2012
for
a
second
season.



• The
brand
has
sponsored
Mercedes‐BenzFashionWeek
in
New
York
for
the
past
six
seasons.



• TRESemmé
is
sponsoring
Mara
Hoffman
Swim
for
a
second
time
on
Saturday,
July
16
at
8
PM


inside
the
Cabaña
Grande.

They
have
also
sponsored
the
designer’s
show
in
New
York.



• TRESemmé
Lead
Stylist
Elsa
Canedo
will
be
creating
the
look
for
the
show
with
the
brand’s


popular
Fresh
Start
Collection.


• TRESemmé
stylists
will
also
be
on‐hand
at
the
Mercedes‐Benz
Star
Lounge
inside
The
Raleigh
on


July
15th
at
a
private
event
from
3:30‐5:30pm.

Here,
they
will
provide
guests
with


complimentary
ponytails
and
summer
up‐do’s
that
will
look
great
in
the
all‐new
Mercedes‐Benz

SLK‐Class
Convertible
they
are
debuting
at
Mercedes‐BenzFashionWeekSwim.


• The
brand
will
continue
to
provide
fans
with
exclusive
behind‐the‐scenes
content
available
on


TRESemme.com,
as
well
as
the
TRESemmé
Facebook,
YouTube
and
Twitter
pages.



• Those
attending
Mercedes‐BenzFashionWeekSwim
will
be
encouraged
to
stay
cool
inside
the


TRESemmé
Cabana,
where
they
will
get
a
sneak
peek
at
the
latest
innovations
behind
the
Fresh


Start
Collection
and
walk
away
with
a
sample
of
the
beauty
award‐winning
TRESemmé
Fresh


Start
Dry
Shampoo.



• As
the
#1
styling
brand
in
the
U.S.,
TRESemmé
continues
to
provide
women
worldwide
with


salon‐beautiful,
chair‐worthy
hair
at
an
affordable
price.





The
five
days
of
exclusive
invitation‐only
shows
and
events
will
present
the
2012Swimwear
collections


of
Diesel,
White
Sands
Australia,
Poko
Pano,
Beach
Bunny
Swimwear,
Crystal
Jin,
L*Space
by
Monica


Wise,
Wildfox
Swim,
Caffé
Swimwear,
Dolores
Cortés,
Mara
Hoffman
Swim,
Aqua
Di
Lara,
A.Ché,


Norma
Kamali
Swimwear,
Red
Carter,
Cia.Marítima,
Luli
Fama,

LUXE
by
Lisa
Vogel,
Lisa
Blue,
diNeila


Brazil,
A.Z
Araujo,
Aguaclara,
Aquarella
Swimwear,
Have
Faith
Swimwear,
Kooey
Swimwear
Australia,


Nicolita,
Sonia
Vera
Swimwear,
Jogo
Beach,
Perfect
Tan
Bikini,
Tavik
Swimwear
and
Zingara.



Each
July
thousands
of
fashion
industry
press,
buyers,
celebrities
and
VIPs
descend
on
Miami
Beach
for


what
has
become
the
biggest
swimwear
event
in
the
world.

Mercedes‐BenzFashionWeekSwim
brings


together
the
top
international
names
in
swim
at
The
Raleigh
hotel.

Two
runway
venues‐
the
Cabaña


Grande
and
the
Oasis,
and
the
Historic
Raleigh
Pool
and
Penthouse
provide
optimal
spaces
for
the
week


of
shows,
press
previews
and
events.




Mercedes‐Benz,
the
title
sponsor
of
the
event,
is
joined
by
American
Express®,
DHL,
MAKE
UP
FOR
EVER,


TRESemmé,
SKYY
Vodka,
Microsoft
Corp.,
The
Raleigh,
AriZona
Beverages,
Ocean
Drive
Magazine,


California
Apparel
News
Waterwear
and
Getty
Images.


Mercedes‐BenzFashionWeekSwim
is
an
IMG
event.



For
more
information,
and
for
press
and
industry
registration,
please
visit
us
online
at


miami.mbfashionweek.com


“Like”
us
on
Facebook
on
the
official
Mercedes‐BenzFashionWeek
Fan
Page,
and
follow
us


on
Twitter
@MBFashionWeek

Contacts:


Andrew
Serrano


IMG
Fashion

212‐774‐4437


andrew.serrano@imgworld.com



###


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