2011 Suzuki CSR Report - global suzuki

Introduction
Special Topics
Corporate
Philosophy and CSR
Environmental
Responsibility
Social
Responsibility
Data
SUZUKI CSR REPORT 2011
Introduction
We extend our deepest sympathy and condolences to the families of the people who perished in the
Great East Japan Earthquake and those who have suffered in the disaster and its aftermath.
We pray for the earliest possible recovery from this unprecedented tragedy.
Since inauguration of business, we have been making our best efforts to develop customeroriented
“valuable products.” Believing that business development is a part of CSR (corporate social
responsibility), we have continuously reevaluated every field and improved our management practices
under our basic policy represented by a slogan - “In order to survive, let us stop acting in a self-styled
manner and get back to basics.”
Unfortunately, the automobile industry now faces an unprecedented crisis due to the worldwide
financial crisis, with automobile sales sharply declining in many parts of the world market.
In order to come out of such a crisis, we need to unite our efforts to implement highly efficient, sound
and lean management by making things “smaller, fewer, lighter, shorter, and neater” in production,
organization, facilities, parts, environment and other various fields.
In addition, in R&D it has become more and more important to ensure environmental friendliness in the
process of product development through “reduction of exhaust gas, improvement of fuel consumption,
resource saving and recycling, etc.” to protect global environment. With the limited amount of R&D
resources, we will continue to undertake the task of developing new technologies that enable further
reduction of fuel consumption and emission in compact vehicles, which are our hot-selling product.
At the same time, in order to accomplish our pray, we believe that every one of us should observe
laws and regulations, social norms, in-house rules, etc. and behave fairly and faithfully, as well as it
is indispensable to build and maintain reliable and good relationships with our stakeholders such as
customers, business partners, shareholders/investors, local societies, and employees.
In this report, our CSR (Corporate Social Responsibility) activities carried out in fiscal 2010 are divided
into two categories related to “environmental responsibility” and “social responsibility.”
We hope this report can provide an opportunity to understand our CSR activities.
Osamu Suzuki
CEO & COO
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