PDF version - National Council of Teachers of English

2013–2014 NCTE Media Kit 

Your targeted marketing solution to reaching the PreK–16 literacy education market 

Digital | Print | Mailing Lists | Convention 

www.ncte.org/advertisers

Vol. 90 No. 3 • January 2013 National Council of Teachers of English 

InsIghts and 

InquIrIes 

About NCTE 

The National Council of Teachers of 

English is the nation’s leading literacy 

organization, comprising over 30,000 

influential educators ranging from 

preschool through college. NCTE’s 

members direct and shape PreK–16 

English language arts programs in 

schools, districts, colleges, states, and 

more. By advertising with NCTE you 

build relationships with and impact 

English language arts teachers, department 

chairs, instructional coaches, 

professors, adjunct faculty, writing 

program administrators, and more. 

Membership Magazine 

The Council Chronicle 3 

Digital Advertising 

INBOX Newsletter 4 

eJournal Announcements 5 

eCouncil Chronicle Announcements 5 

NCTE Mailing List Rental Sales 6 

NCTE Journals 

Elementary 

Language Arts 7 

Talking Points 14 

Middle School/Junior High 

Voices from the Middle 8 

The ALAN Review 14 

English Journal 9 

English Journal Vol. 102 No. 3 • January 2013 


Mentoring 

and Teacher 

Development 

Guest Editor 

Thomas M. McCann 

Deborah Bieler on Holistic 

Mentoring 

Questioning and Inquiry 

in Mentoring 

Steven Z. Athanases 

Erinn Bentley, A lison 

Morway, and Tammie 

Short Make a Wish List 

Collaborative 

Co-Mentoring 

Steven T. Bickmore 

Dawan Coombs and 

Kate Goodwin Give New 

Teachers Something to 

Talk About 

Designing Contexts for 

Collective Support of 

Teacher Learning 

Debi Khasnabis, Catherine 

H. Reischl, Melissa Stu l, 

and Timothy Boerst 

Susan Spangler on Making 

the Transition from 

Studen to Teacher 

Mark Letcher Surveys 

Nonfiction Titles for 

Teens 

And Much More . . 

Teachers’ Resistance to 

LGBT Literature and Issues 

Amanda Haertling Thein 

Teacher Research as a 

Tool for Learning to Teach 

Judith Lysaker and 

Becky Thompson 

Vygotsky and the 

21st-Century LA Teacher 

Peter Smagorinsky 

Research and Policy: 

Information Texts and the 

Common Core Standards 

Beth Maloch and Randy Bomer 

Reviews of Professional Books 

and Children’s Literature 

Conversation Currents: 

LGBT Issues in the LA 

Classroom 

Ji l Hermann-Wilmarth 

and Caitlin L. Ryan 

years 

© 2012 by Ted Saupe 

A596_Jan2013_LA_cover.in d 1 1/6/12 3:04 PM 

Hemera/Thinkstock 

EJ_Jan2013_Cover.in d 1 12/13/12 12:40 PM 

COLLEGE 

ENGLISH 

nATionAl CoUnCil oF TeACheRs oF english 

Volume 75 number 3 January 2013 

eMeRging VoiCes: 

Unpredictable encounters: Religious Discourse, 

sexuality, and the Free exercise of Rhetoric 

T J Geiger I 

The Consequences of integrating Faith into Academic 

Writing 

Jeffrey M. Ringer 

“standard” issue: Public Discourse, Ayers v. Fordice, 

and the Dilemma of the Basic Writer 

Joyce Olewski Inman 

“Ability to Benefit”: Making Forward-looking Decisions 

about our Most Underprepared students 

Patrick Su livan and David Nielsen 

Secondary 

English Journal 9 

English Leadership Quarterly 14 

The ALAN Review 14 

College 

College English 10 

College Composition and Communication 11 

Teaching English in the Two-Year College 12 

English Education 13 

Research in the Teaching of English 13 

aCov1/Spine-Jan2013-CE.indd 1 12/11/12 12:38 PM 

Email: mediasales@ncte.org • Phone: 800-369-6283, Ext. 3686 • Fax: 217-278-3762

NCTE Membership Magazine 

The Council Chronicle 

When you want to make a powerful impact on literacy leaders and educators across the PreK–16 

market, advertise in NCTE’s membership magazine, The Council Chronicle. The Council Chronicle 

delivers articles about issues and trends in the English language arts, interviews with prominent 

literacy leaders, as well as practical tips and resources that teachers can put to use right away in 

the classroom. In addition, every issue includes an NCTE Policy Research Brief, a document that 

is often shared, copied, and read by thousands of educators. Digital editions of every issue offer 

additional visibility for no extra charge. Go online to view a digital edition and see for yourself. 

Circulation: 35,000 

Published: September, November, March 

www.ncte.org/magazine 

NCTE Members Lead and Influence Literacy Education in PreK–16 Classrooms… 

NCTE members are 

Professional, Learned, Educated 

80 

70 

60 

50 

40 

52% 

66% 

Members who 

spend time each 

WEEK engaging in 

professional reading 

Every MONTH, NCTE members: 

30 

20 

10 

0 

Have earned 

credit beyond a 

Master’s degree 

01 02 03 04 05 06 07 08 0 

Across a Wide Range of Classrooms… 

30 

25 

20 

15 

10 

5 

0 

11% High School 

16% 30% 

College 

Middle School 

43% 

PreK–5 

In Various Leadership Roles 

26%2 6% 

18% 

9% 

8% 

6% 

3% 3% 

Advertising Units and Rates 

Effective July 1, 2013 

Four Color 

1x 

3x 

Full page $2,700 $2,450 

½ page $2,000 $1,675 

Cover 2 $3,000 $2,800 

Cover 3 $3,000 $2,800 

Cover 4 $3,200 $3,000 

Black & White 1x 3x 

Full page $2,100 $1,925 

½ page $1,600 $1,400 

¼ page $975 $850 

Full-page ad: 7” x 10” 

Half-page ad, horizontal: 7” x 4⁷⁄₈” 

Half-page ad, vertical: 3” x 91⁄₈” 

Trim size: 8¼” x 10 ⁷⁄₈” 

Bleed size: 9¼” x 11½” 

• Reservations are due the first of the month 

two months prior to publication. 

• Artwork is due the tenth of the month 


No agency commission 

For rates and detailed information on all NCTE advertising opportunities, visit our website at www.ncte.org/advertisers. 

3

Digital Advertising Opportunities 

Reach Your Target Audience by Email —Now with Expanded Opportunities! 

NCTE’s INBOX—Reach 25,000–50,000 email inboxes 

NCTE’s INBOX is a weekly email collection of the most important stories in English language arts 

education, ideas for your classroom, and news from NCTE. Sent weekly to all NCTE members, this 

e-newsletter is emailed the first week of the month to over 50,000 subscribers. 

Circulation: 25,000–50,000 

View a current INBOX issue: www.ncte.org/newsletter 

The best value among leader educational associations 

for reaching English language arts leaders: 

$700 – first issue of the month – 50,000 circulation 

$500 – subsequent issues each month – 25,000 circulation 

CHAT NOW (9 am – 4 pm CST) 

with an NCTE Media Sales 

Specialist to decide how 

to best spend your 

advertising dollars! 

INBOX and eJournal Announcements Specifications 

INBOX 

Side Column 160 x 90 

• GIF or JPG files. File should arrive created and edited. 

NCTE is not responsible for editing or creating graphics. 

• Text will not be included in the space unless it is part 

of the graphic. 

• No animated graphics are allowed because they do not 

appear in some browsers. 

eJournal Announcements 

First Position 120 x 250 

Second Position 120 x 250 

• Deadline to have the file to NCTE is 5 business days prior 

to the publication date. 

• Submit digital ads by email: mediasales@ncte.org 

Email: mediasales@ncte.org • Phone: 800-369-6283, Ext. 3686 • Fax: 217-278-3762 

4

NCTE eJournal Announcements — Larger and more 

prominent location for your advertisement 

Connect with your target market—elementary, middle, secondary, or college educators—by advertising 

in any or all of the ten eJournal Announcements. Journal subscribers value the cutting-edge 

content found in every issue and look forward to receiving this email notice in their inbox. 

Your message will be viewed! 

52% 

of NCTE members read professionally 

every WEEK—more than 8% higher 

than members of other leading literacy organizations. 

Publication 

Months of Issue 

(Online journal available 

weeks before print.) 

Circulation 

Positions 1 and 2 

Language Arts July, Sept, Nov, Jan, March, May 4,000 $500 

Voices from the Middle Sept, Dec, March, May 5,000 $500 

English Journal July, Sept, Nov, Jan, March, May 14,000 $600 

College English July, Sept, Nov, Jan, March, May 4,000 $500 

College Composition 

and Communication Sept, Dec, Feb, June 7,000 $500 

English Leadership Quarterly Aug, Oct, Feb, April 1,200 $300 

English Education July, Oct, Jan, April 1,500 $300 

Teaching English in the 

Two-Year College Sept, Dec, March, May 2,200 $300 

Research in the 

Teaching of English Aug, Nov, Feb, May 2,300 $300 

Talking Points Oct, May 650 $200 

The Council Chronicle Sept, Nov, March 35,000 $600 


5

Mailing List Rental Sales—So many options to choose from! 

Reach English language arts educators with a brochure, flier, postcard, or other print piece when you rent 

an NCTE mailing list of members, convention attendees, and more. 

NCTE School Level Selects 

• Elementary 

• Middle school/junior high 

• Secondary 

• College 

• Student 

Selects by Level and Primary Responsibility 

• NCTE journal subscribers — Choose from the 10 NCTE PreK–16 journals 

Language Arts • Voices from the Middle • English Journal • College English • College 

Composition and Communication • English Education • Research in the Teaching of English • 

English Leadership Quarterly • Talking Points • Teaching English in the Two-Year College 

• ELA coordinators/department chairs 

• K–12 supervisors, literacy coaches, department chairs, administrators, and other teacher leaders 

• College teachers of writing 

• Writing and rhetoric specialists, professors of college-level composition courses 

• Two-year college writing faculty 

• ALAN – Assembly on Literature for Adolescents of NCTE 

• Teacher educators 

Book Buyers —Choose from our vast selection of NCTE titles and segment across level 

Selects by Topic and Level — Contact mediasales@ncte.org and inquire about ANY topic 

• Digital literacies 

• Common Core 

• Adolescent literacy 

• Literacy in the content areas 

• Writing 

• Previous convention attendees 

Specs: Electronic format, Excel (CSV) . . . $50; 

One-time use only; Item must be approved. 

Cost: $145/M, 1,000-name minimum 

Plan Today! 

ANNUAL CONVENTION 

BOSTON 2013 

103rd NCTE Annual Convention 

November 21-24, 2013 

Hynes Convention Center, Boston 

NCTE Annual Convention Mailing Registration Lists 

• Pre-Convention Lists $155/M 

• Post-Convention Lists $155/M 

Make the most of the NCTE Annual Convention: 

• Sponsor an event/activity 

• Purchase the emails of Convention attendees 

• Advertise in the Convention Preview 

• Advertise in the Convention Program 

• Exhibit 

www.ncte.org/advertisers/exhibit 


6

Language Arts 

—empowering elementary-level teachers and researchers 

InsIghts and 

InquIrIes 

Teachers’ Resistance to 

LGBT Literature and Issues 

Amanda Haertling Thein 

Teacher Research as a 

Tool for Learning to Teach 


Judith Lysaker and 

Becky Thompson 

Connect with thousands of teachers, coaches, professors, and educators across 

grades PreK–college who shape and advance reading and writing instruction. 

The journal editors choose articles that inspire, empower, and challenge teachers. 

Vygotsky and the 

21st-Century LA Teacher 

Peter Smagorinsky 

Research and Policy: 

Information Texts and the 

Common Core Standards 

Beth Maloch and Randy Bomer 

Reviews of Professional Books 

and Children’s Literature 

Conversation Currents: 

LGBT Issues in the LA 

Classroom 

Jill Hermann-Wilmarth 

and Caitlin L. Ryan 

Readership: 

A596_Jan2013_LA_cover.indd 1 11/6/12 3:04 PM 

Scholastic Level of Interest 

30 

Primary Profession 

© 2012 by Ted Saupe 

12% 

16% 

8% 

64% 

Elementary 

Middle 

Secondary 

College 

25 

20 

15 

10 

5 

0 


Published: July, September, November, January, March, and May 

Editors: 

Peggy Albers, Caitlin McMunn Dooley, Amy Seely Flint, 

Teri Holbrook, and Laura May; 

Georgia State University, Atlanta 

Journal Themes for the 2013-2014 School Year: 

May 2013 

July 2013 

Sep 2013 

Nov 2013 

Jan 2014 

Mar 2014 

Community Literacy/ies 

Inquiries and Insights (Summer) 

Literacy Learning and Discourse 

Innovations 

Inquiries and Insights 

Common Core or Rotten Core? 

Choose print advertising and for no additional cost 

your ad also appears: 

• In the online version, available for years to come 

• In the new digital edition available July 2013 

Explore Language Arts: www.ncte.org/journals/la 

RATES 


Four Color: 

1x 3x 6x 

Full page $1,800 $1,650 $1,500 

½ page $1,200 $1,170 $1,140 

Cover 2 $2,200 $2,000 $1,800 

Cover 3 $2,200 $2,000 $1,800 

Cover 4 $2,400 $2,200 $2,000 

Black and White: 

1x 3x 6x 

Full page $1,200 $1,170 $1,140 

½ page $900 $870 $840 

Cover 2 $1,400 $1,370 $1,340 

Cover 3 $1,400 $1,370 $1,340 


Half-page ad, horizontal: 7” x 4 ⁷⁄₈” 

Trim size: 8 ¼” x 10 ⁷⁄₈” 

Bleed size: 9 ¼” x 11½” 






Reach elementary-level 

literacy leaders by 

placing a digital ad 

in the LA eJournal 

Announcement. 


7

Voices from the Middle 

— the cornerstone for ongoing professional 

development of language and literacy 

Volume 20 Number 3 

March 2013 

Tolerance 2.0 

Published four times per year for middle-level educators, Voices includes cutting-edge 

articles on best practices in teaching reading, writing, speaking, and listening in the 

English language arts. Under the direction of well-known literacy leaders, Voices offers 

trusted classroom ideas and themes pertinent to preparing students for the rigors of 

college and careers. 

A Publication of the National Council of Teachers of English 

Readership: 

Level of Assignment 

4% 

Middle 

9% 

High School 

24% 63% 

Elementary 

College 

50 

40 

30 

20 

10 


0 


Published: September, December, March, and May 

Editors: 

Doug Fisher, Nancy Frey, and Diane Lapp, San Diego State University 


May 2013 

Sep 2013 

Dec 2013 

Mar 2014 

May 2014 

Teaching the Language of School and Academics 

Expanding the Canon: Virtue or Vice? 

Feed-Forward: Linking Instruction with Assessment 

Teaching Writing with Purpose 

Remixing the Roles of Teacher and Learner 

Every issue includes extended online content, “Moving from Print to 

Practice,” with connections to the Common Core State Standards. 

Voices advertisers receive additional coverage in the Digital Edition 

beginning July 2013, and in all online versions. 

Listen to author and editor podcasts 

and learn more about this journal 

at www.ncte.org/journals/vm 

Add an eJournal 

Announcement 

and reach 

educators online! 

8 

RATES 


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1x 

4x 

Full page $1,800 $1,500 

½ page $1,200 $1,140 

Cover 2 $2,200 $1,800 

Cover 3 $2,200 $1,800 

Cover 4 $2,400 $2,000 


1x 

4x 

Full page $1,200 $1,140 

½ page $900 $840 

Cover 2 $1,400 $1,340 

Cover 3 $1,400 $1,340 

Full page ad: 7” x 10” 


Trim size: 8¼” x 10⁷⁄₈” 







Email: mediasales@ncte.org • Phone: 800-369-6283, Ext. 3686 • Fax: 217-278-3762

Steven T. Bickmore 

English Journal 

— the award-winning and leading print publication for 

English language arts educators for over 100 years! 

English Journal Vol. 102 No. 3 • January 2013 


Mentoring 

and Teacher 

Development 

Guest Editor 

Thomas M. McCann 

Deborah Bieler on Holistic 

Mentoring 

Questioning and Inquiry 

in Mentoring 

Steven Z. Athanases 

Erinn Bentley, A lison 

Morway, and Tammie 

Short Make a Wish List 

Collaborative 

Co-Mentoring 

years 

In its 101st year of publication, English Journal is NCTE’s award-winning, preeminent journal 

for over 16,000 secondary and middle school English language arts educators. Make an impact 

on these experienced and highly educated subscribers by advertising in each print journal or 

eJournal Announcement. English Journal is a powerful resource for promoting your educational 

products and services, professional development resources, and more! 

Dawan Coombs and 

Kate Goodwin Give New 

Teachers Something to 

Talk About 

Designing Contexts for 

Collective Support of 

Teacher Learning 

Debi Khasnabis, Catherine 

H. Reischl, Melissa Stu l, 

and Timothy Boerst 

Susan Spangler on Making 

the Transition from 

Student to Teacher 

Mark Letcher Surveys 

Hemera/Thinkstock 

Nonfiction Titles for 

Teens 

And Much More . 

EJ_Jan2013_Cover.indd 1 12/13/12 12:40 PM 

Readership: 

2% 


8% 

Secondary 

9% 

Middle 

College 

81% 

Elementary 

50 

40 

30 

20 

10 


0 

Circulation: 16 ,000 


Editors: 

David Gorlewski, D’Youville College, and Julie Gorlewski, SUNY-New Paltz 


July 2013 

Sep 2013 

Nov 2013 

Jan 2014 

Mar 2014 

The Capacity and Audacity of English 

Knowing Better: Examining Assessment 

Choices and Voices: Teaching English 

Interdisciplinary Synergy: Teaching and Learning in Collaboration 

Literacy and Literature: Making Meanings in English Classrooms 

Thousands of EJs are 

distributed to future 

teachers, allowing you to 

make an impression early 

in educators’ careers! 

RATES 


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½ page $2,000 $1,800 $1,700 

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Cover 4 $3,600 $3,400 $3,300 


1x 3x 6x 

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½ page $1,250 $1,150 $1,025 

Cover 2 $2,240 $2,060 $1,880 

Cover 3 $2,240 $2,060 $1,880 



Trim size: 8¼” x 10 ⁷⁄₈” 


• Reservations are due the first of the 

month two months prior to publication. 




Reach 

subscribers 

digitally with 

an eJournal 

Announcement. 

Discover more about 

English Journal at 

www.ncte.org/journals/ej 


9

College English 

—the leading publication for college English instructors 

College English is the professional journal for the college scholar-teacher. CE publishes 

articles about literature, rhetoric-composition, critical theory, creative writing theory 

and pedagogy, linguistics, literacy, reading theory, pedagogy, and professional issues 

related to the teaching of English. Gain access to a broad range of scholars or select 

targeted lists within the subscriber base to reach your audience. 

COLLEGE 

ENGLISH 

nATionAl CoUnCil oF TeACheRs oF english 

Volume 75 number 3 January 2013 

eMeRging VoiCes: 

Unpredictable encounters: Religious Discourse, 

sexuality, and the Free exercise of Rhetoric 

T J Geiger I 

The Consequences of integrating Faith into Academic 

Writing 

Jeffrey M. Ringer 

“standard” issue: Public Discourse, Ayers v. Fordice, 

and the Dilemma of the Basic Writer 

Joyce Olewski Inman 

“Ability to Benefit”: Making Forward-looking Decisions 

about our Most Underprepared students 

Patrick Su livan and David Nielsen 

aCov1/Spine-Jan2013-CE.indd 1 12/11/12 12:38 PM 

Readership: 

4% 1% Level of Assignment 

College 

Secondary 

Middle/Elementary 

95% 

15 

12 

9 

6 

3 

0 



Editor: 

Kelly Ritter, University of North Carolina-Greensboro 

Learn more about College English: www.ncte.org/journals/ce 

RATES 


Thousands of journals 

are distributed to future 

teachers, allowing you to 

make an impression early 

in educators’ careers! 


1x 3x 6x 

Full page $1,100 $1,025 $1,000 

½ page $830 $780 $730 

Cover 2 $1,310 $1,200 $1,100 

Cover 3 $1,310 $1,200 $1,100 

Cover 4 $1,330 $1,220 $1,130 

(two color) 

Full-page ad: 5” x 7⁵⁄₈” 

Half-page ad, horizontal: 5” x 3¾” 

Trim size: 6¾” x 9¼” 

Bleed size: 7” x 9½” 

• Reservations are due the first of the month two months prior to publication. 

• Artwork is due the tenth of the month two months prior to publication. 


Add an 

eJournal 

Announcement 

and reach 

educators 

online! 


10

College Composition and Communication 

—the journal for teachers of college composition 

Every issue of College Composition and Communication includes articles, one-page concept 

summaries, and more that elevate the field of composition. Subscribers are lead thinkers and 

researchers in the field of composition, with over 30% regularly presenting in national conferences. 

This is the journal for teachers of college composition at two- and four-year institutions. 

Volume 6064 Number 3 February 2009 2013 

CCC 

College Composition and Communication 

African Modernity American and Empire: Language, Rhetoric, and Students’ 

Writing: A Modest New Analysis Directions of Early for SRTOL 

Staci Colonial M. Perryman-Clark 

Writing Practices 

Joseph Jeyaraj 

Motivation and Connection: Teaching Reading (and 

Writing) Why Is Being 

the Composition Classroom 

Michael Interdisciplinary Bunn So Very Hard 

to Do? Thoughts on the Perils 

Beyond and Promise Standards: of Interdisciplinary 

Disciplinary and National 

Perspectives Pedagogy on Habits of Mind 

Kristine Rebecca Johnson S. Nowacek 

2012 Online CCCC Placement Exemplar in Award Acceptance Speech 

Mike First-Year Rose Writing 

Irvin Peckham 

Reviews of College: What It Was, Is, and Should Be 

by 

From 

Andrew 

Journals 

Delbanco 

to 

and We’re Losing Our Minds: 

Rethinking American Higher Education by Richard P. 

Journalism: Tracing 

Keeling and Richard H. Hersh 

Trajectories of Literate 

Dominic De liCarpini 

Development 

Rita Malenczyk 

Kevin Roozen 

Marlene R. Miner 

Heritage Literacy: Adoption, 

Review Essay: Diversity, Language, and Possibility: 

Adaptation, and Alienation of 

Four New Studies of What Might Be 

Multimodal Literacy Tools 

Asao B. Inoue 

Suzanne Rumsey 

2008 Exemplar Award Remarks 

Patricia Bizze l 

Readership: 

5% Level of Assignment 

College 

Secondary 

20 

15 

10 


17% 

15% 

Full Professor 

14% 14% 

Assoc. Professor 

12% 

Asst. Professor 

Instructor 

The Journal of the Conference on College Composition and Communication 

National Council of Teachers of English 

aCov1_Spine_CCC_Feb13.indd 1 1/30/13 3:08 PM 

CCC_PMS308_ToSpecs.indd 1 12/17/2009 5:06:11 PM 

95% 

5 

Adjunct 

0 


Published: September, December, February, and June 

Editor: 

Kathleen Blake Yancey, Florida State University, Tallahassee 

Topics and features include: 

• CCC Poster Pages—one-page summaries on key composition topics 

• Computers and composition 

• Research practices 

• Writing Across the Curriculum 

View College Composition and Communication online: 

www.ncte.org/cccc/ccc 

RATES 



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4x 

Full page $1,150 $1,075 

½ page $880 $830 

Cover 2 $1,360 $1,250 

Cover 3 $1,360 $1,250 

Cover 4 $1,380 $1,270 

(two color) 



Trim size: 7” x 9¼” 

Bleed size: 7¼” x 9½ 






Reach subscribers 


an eJournal 

Announcement! 


11

Teaching English in the Two-Year College 

—meeting the demands of two-year writing instructors 

Teaching English in the Two-Year College (TETYC), the journal of the Two-Year 

College English Association (TYCA), is for instructors of English in two-year 

colleges as well as for teachers of first- and second-year composition in 

four-year institutions. TETYC publishes theoretical and practical articles on 

composition, developmental studies, technical, and business communication, 

literature, creative expression, language, and the profession. 

Volume 40 • Number 2 • december 2012 

Teaching english in the Two-Year College 

Teaching 

english 

in the 

Two-Year 

College 

The end of the community college english Profession 

Keith Kroll 

rendering the Idea of a Writing Program: A look at Six 

Two-Year colleges 

Joseph Janangelo and Jeffrey Klausman 

Integrating critical Thinking into the Assessment of college 

Writing 

Frost McLaughlin and Miriam Moore 

A Tale of Two courses: using Praxis to link Writing center 

Training with First-Year composition 

Barbara L. Gordon and Cassandra Kircher 

Wikipedia, “the People Formerly Known as the Audience,” 

and First-Year Writing 

Michael Kuhne and Gill Creel 

Volume 40 • Number 2 • december 2012 

aCover1-Dec2012-TE.indd 1 11/29/12 4:53 PM 

Readership: 

6% 

6% 


College 

20 

15 


Secondary 

88% 

Middle 

10 

5 

0 


Published: September, December, March, and May 

Editor: 

Jeff Sommers, West Chester University, West Chester, Pennsylvania 

Explore TETYC: www.ncte.org/journals/tetyc 

TYCA provides a national voice for 

the two-year college profession. 

RATES 



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4x 

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½ page $500 $400 

Cover 2 $750 $650 

Cover 3 $750 $650 

Cover 4 $770 $670 

(two color) 



Trim size: 6” x 9” 

Bleed size: 6¼” x 9¼” 







12

English Education 

—influencing future literacy educators 

English Education is the journal of the Conference on English Education (CEE), a constituent organization 

of the National Council of Teachers of English (NCTE). CEE is a vibrant group of educators 

engaged in the preparation and continuing education of teachers of English language arts/literacy. 


Published: July, October, January, and April 

Editors: 

Leslie Rush, University of Wyoming, Laramie 

Lisa Scherff, Florida State University, Tallahassee 

Learn more: www.ncte.org/journals/ee 

Reach and influence methods course instructors! 

RATES 


English Education 

Volume 45 Number 2 January 2013 

CEE 

Preparing 

prospective 

work 

English 

education 

profession 

variety 

involved 

Ongoing 

Extending 

conversation 

conversation 

Studies 

Diverse 

NEW 

community 

stakeholders 

teachers 

journal 

membership 

voices 

NCTE perspectives involved 

Share 

opening 

Discussion 

research 

conversations 

include 

membership 

journal 

classroom 

educators 

conversations 

impact 

conversations 

expanding 

differences 

classroom 

articles 

voices 

involved 

Conference on English Education 

editorship 

expanding 

99 Opening the Conversation 

The Common Core and Effective Literacy 

Education 

Lisa Scherff, Leslie S. Rush, A lison 

Wynhoff Olsen, and Emily A. Nemeth 

115 “Starting with What Is”: Exploring 

Response and Responsibility to Student 

Writing through Co laborative Inquiry 

Rob Simon 

147 Competing Centers of Gravity: A 

Beginning English Teacher’s Socialization 

Process within Conflictual Settings 

Peter Smagorinsky, Darren Rhym, and 

Cynthia P. Moore 

184 Extending the Conversation 

Experience Over A l: Preservice Teachers 

and the Prizing of the “Practical” 

Anne Elrod Whitney, Elsie L. Olan, and 

James E. Fredricksen 

201 Announcements 


aCov1-Jan13_EE.indd 1 12/26/12 10:41 AM 


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Cover 2 $690 $600 

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Half page, horizontal: 5” x 3¾” 






Editors’ Introduction 

A l in the Details 

Mark Dressman, Sarah McCarthey, and Paul 

Prior 

English Teacher Candidates 

Developing Dialogically Organized 

Instructional Practices 

Samantha Caughlan, Mary M. Juzwik, Carlin 

Borsheim-Black, Sean Ke ly, and Jodene 

Goldenring Fine 

The Mediation of Learning in the Zone 

of Proximal Developmen through a 

Co-constructed Writing Activity 

Ian Thompson 

Portraits of Practice: A Cross-Case 

Analysis of Two First-Grade Teachers 

and Their Grouping Practices 

Beth Maloch, Jo Worthy, Angela Hampton, 

Miche le Jordan, Ho ly Hungerford-Kresser, 

and Peggy Semingson 

Recruiting Languages and Lifeworlds for 

Border-Crossing Compositions 

A lison Skerre t and Randy Bomer 

Announcing the Alan C. Purves Award 

Recipient (Volume 46) 

The 2012 NCTE Presidential Address 

Literacy, Rhetoric, Education, Democracy 

Keith Gilyard 

Volume 47 • Number 3 • February 2013 

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N a t i o N a l C o u N C i l o f t e a C h e r s o f e N g l i s h 


Published: August, November, February, and May 

Editors: 

Ellen Cushman and Mary Juzwik, 

Michigan State University 

Research in the Teaching of English 

—advancing the research on teaching English 

Explore RTE: www.ncte.org/journals/rte 

Research in the Teaching of English is a multidisciplinary journal composed of original research 

and scholarly essays on the relationships between language teaching and learning at all levels, 

preschool through adult. Articles reflect a variety of methodologies and address issues of pedagogical 

relevance related to the content, context, process, and evaluation of language learning. 

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y sj Mi ler 

1 

English Leadership Quarterly 

—your direct connection to ELA department chairs 

Reach members 


an eJournal 

Announcement! 

English Leadership Quarterly is a publication of CEL, the Conference on English Leadership, and supports department 

chairs, K–12 supervisors, and other leaders in their role of improving the quality of English instruction. 

ELQ offers short articles on a variety of issues important to decision makers in the English language arts. 

IN THIS ISSUE 

... ....... .. .. ......... . 

Culturally Relevant Pedagogy 

Judson Laughter, guest editor 

I 

Leadership for Exce lence 

INSIDE 

Cultura ly Relevant Pedagogy in 

ELA 2 

by Emily Payne and Judson Laughter 

Children’s Literature as Medium 

for Teacher Self-Reflection 6 

by Barbara Gilbert 

n her 1995 article in Theory into broad spectrum of work and research. 

Practice, Gloria Ladson-Bi lings By way of introduction, Emily 

makes the case for Cultura ly Relevant 

Pedagogy by responding to the definition of CRP and a synthesis of 

Payne and I o fer a more complete 

claim, Bu that’s just good teaching. cu rent research on the applications 

Indeed, CRP is good pedagogy. So why of CRP in English Language Arts. 

is it not prevalent in every English Next, Barbara Gilbert describes how 

classroom? Why do we sti l have to she uses children’s literature as a 

have a special i sue dedicated to CRP medium for guiding her preservice 

instead of seeing it as the bedrock of teachers into a deeper practice of 

every ELQ? The imagining behind self-reflection around issues of racial 

those questions is the purpose behind and ethnic diversity. In reporting on 

this issue. It is our hope that, in time, her work with studen teachers from 

Cultura ly Relevant Pedagogy wi l rural areas, she found how a deeper 

come to be known, simply, as Pedagogy. awareness of culture’s impact on them 

Over the las two decades, Cultura 

ly Relevant Pedagogy has become which they might build a more cultur- 

as teachers develops a foundation on 

a mainstay in educational research. a ly relevant classroom. 

(A cording to Google Scholar, Ladson- Angela Ho fman builds on Gilbert’s 

Bi lings’s 1995 article in AERJ has context by presenting he reflection 

been cited almost 1600 times.) CRP is on studen teaching in a rural high 

grounded in three tenets, three goals school where students’ cultural identities 

were primarily defined by reli- 

for which teacher should strive: 

“an ability to develop students academica 

ly, a wi lingness to nurture us the perspective of a literacy coach 

gion. Then, Jennifer Simpson brings 

and support cultural competence, responding to the new demands of the Common Core. Her two social studies 

units grounded in CC standards 

and the development of a sociopolitical 

consciousness” (p. 483). While 

seek to promote dialogue around 

Ladson-Bi lings’s work emerged from 

issues of diversity and highlight how 

a context of Black feminis thought, Why do we sti l have to English educators at a levels are being 

pressed into action by these new 

CRP has provided a powerful framework 

for examining teachers and 

requirements. 

have a special issue dedicated 

to CRP instead of 

students in multiple and diverse 

Fina ly, we close with an excerpt 

contexts. In thi special issue, we’ve 

seeing it as the bedrock of from sj Mi ler’s keynote at NCTE’s 

developed a sampling of how English 

educators are applying CRP to a 

in which he examined how 

every ELQ? 

2012 Annual Convention in Las Vegas 

teachers 


1 W. Kenyon Road, Urbana, IL 61801-1010 

Redefining “Cultura ly Relevant” 

from within a Cultura ly Dominant 

Sch ol 8 

by Angela Ho fman 

Common Core to Cultural Literacy: 

Incorporating History and 

Technology in Unit Frameworks 9 

by Jennifer Simpson 

Ca l for Manuscripts 11 

Losing and Gaining a Self: Affirming 

the Body, Mind, and Spirit of 

Transgender Youth 12 

Your Co leagues Weigh In 15 

February 2013 

Vol. 35, No. 3 • February 2013 • Editor: Susan L. Groenke 


Published: August, October, February, and April 

Editor: 

Susan L. Groenke, University of Tennessee, Knoxville 

Want more reach? Sponsor an event at the Conference 

on English Leadership Annual Convention. 

Learn more at www.ncte.org/journals/elq 

Journal Themes for the 

2013-2014 School Year: 

April 2013 

Aug 2013 

Oct 2013 

Feb 2014 

Staying Human 

What Did You Read This Summer? 

Leadership 

TBA 

Artwork by Sie ra Hensley 

Volume 24, Number 1 

October 2012 

Talking Points 

Whole Language Umbrella | National Council of Teachers of English 


—reach elementary and college educators focused on whole language instruction 

[Re-Seeing Response, Refining New Literacies] 

C o n v e r s a t i o n s i n t h e W h o l e L a n g u a g e C o m m u n i t y 

Talking Points is published by WLU, the Whole Language Umbrella, a conference of NCTE. Talking Points 

helps promote literacy research and the use of whole language instruction in classrooms. It provides a 

forum for parents, classroom teachers, and researchers to reflect about literacy and learning. 

Circulation: 700 

Published: semi-annually, October and May 

Editors: 

Sally Brown, Georgia Southern University 

Deborah MacPhee, Illinois State University 

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The ALAN Review 

—influencing what young adult literature is taught in the classroom 

The ALAN Review is the publication of the Assembly on Literature for Adolescents of NCTE (ALAN). The ALAN 

Review readers influence the national discussion on young adult lit. By advertising in The ALAN Review, you 

influence teachers, authors, librarians, publishers, and teacher-educators. 

Volume 40 Winter 2013 

Number Two 

T H E 

ALAN 

REVIEW 


Published: October, March, and June 

Editors: Steven Bickmore, Jacqueline Bach 

(both of Louisiana State University, Baton Rouge), 

and Melanie Hundley, Vanderbilt University, Nashville, TN 

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in the ALAN Workshop or purchasing the mailing 

list of attendees. 

Learn more: www.alan-ya.org 

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