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Jamaica, a leading per capita export<br />

country known for its commitment to<br />

creativity, innovation and exceptional quality.<br />

The National Export <strong>Strategy</strong> of Jamaica<br />

was developed on the basis of the process,<br />

methodology and technical assistance of the<br />

International Trade Centre (ITC).<br />

w w w . j a m a i c a t r a d e a n d i n v e s t . o r g / n e s | 1 - 8 8 8 - 4 2 9 - 5 N E S ( 1 - 8 8 8 - 4 2 9 - 5 6 3 7 )


4<br />

i n d u s t r y sec t o r strategy<br />

<strong>ICT</strong><br />

Introduction<br />

Rationale<br />

As in a number of other industries,<br />

Jamaica has a solid foundation upon<br />

which it can base the future growth of<br />

this industry. The country has already<br />

emerged as a recognised leader in<br />

<strong>ICT</strong> services in the region as well as in<br />

target markets, supported by a solid and<br />

improving infrastructure, and has the<br />

opportunity to build upon this position to<br />

tap into the large US market.<br />

Increasing exports will result in a larger<br />

and more comprehensive <strong>ICT</strong> services<br />

industry. The industry is already<br />

exporting services of consultants and<br />

programmers, some firms have moved<br />

to providing higher value-added,<br />

knowledge-based, bespoke solutions and<br />

others have ended up at the quaternary<br />

activity of selling proprietary software.<br />

Growth of exports will contribute to<br />

the continued progression of local<br />

activities up this value chain and will<br />

provide a number of long-term benefits<br />

for the country, such as speeding the<br />

transformation to a knowledge-based<br />

economy and creating better, higherpaid<br />

jobs.<br />

The industry is a priority based on the<br />

significant levels of FDI, jobs created<br />

and potential employment generation,<br />

current and potential technology<br />

transfer, contribution to GDP, linkages<br />

with other industries, range of potential<br />

markets and scope for enhancing export<br />

performance.<br />

It is critical to note that the Export <strong>Strategy</strong><br />

for this industry, though articulated for<br />

a short-medium term, is designed in<br />

the context of the long-term impact the<br />

industry potentially has on the country’s<br />

development. The more thorough<br />

long-term direction is articulated in the<br />

National Development Plan, Vision 2030<br />

Jamaica.<br />

Sub-Industries and Related<br />

Initiatives<br />

The Export strategy will be an<br />

enhancement of the baseline work<br />

done in the <strong>Strategy</strong> for the Promotion<br />

of Professional Services Export from<br />

Jamaica, which identifies the following<br />

focus areas:<br />

1. Software development and<br />

Programming: Firms are providing a<br />

mix of bespoke design and advisory<br />

services and sale of proprietary<br />

products. Developing and selling<br />

proprietary software leverages<br />

intellectual capital to provide a much<br />

higher earning potential, but which<br />

has less potential for job creation.


IC T 5<br />

2. Contact centres/ BPOs: As a result<br />

of the country’s leading regional<br />

position as a source of call centre<br />

services, a range of front and backoffice<br />

services are on offer. This subindustry<br />

has significant potential for<br />

job creation.<br />

3. Other Services: Consultancy, design<br />

and advisory services provide an<br />

important source of higher valueadded<br />

jobs, but are volume-based<br />

business as what is being sold is the<br />

time of personnel.<br />

As such, much of the baseline information<br />

and analysis is taken from this study.<br />

While Vision 2030 Jamaica contains<br />

a strategic plan for the <strong>ICT</strong> Sector, the<br />

scope of this industry plan treats <strong>ICT</strong><br />

as an enabler for other industries, and<br />

as a service and export industry in its<br />

own right. The proposed role of the<br />

local <strong>ICT</strong> industry as an enabler of the<br />

development of other industries is also a<br />

key element to strengthening the sector,<br />

but is addressed in only a limited way in<br />

the NES.<br />

The National Planning Summit also<br />

identified <strong>ICT</strong> as a focus area for<br />

accelerating the nation’s development<br />

through job creation. There are strategic<br />

initiatives that are underway that address<br />

issues identified by the export strategy<br />

group as priority for advancing the<br />

industry, such as increased availability<br />

of strategically located office space that<br />

meets market requirements.<br />

With several <strong>ICT</strong> strategies in place, their<br />

alignment is critical, and will hopefully<br />

be achieved through the proposed<br />

management structures.<br />

Where Do We Want to Be?<br />

The Vision<br />

The Vision Statement for the <strong>ICT</strong> Sector<br />

for Vision 2030 Jamaica is:<br />

“A globally competitive <strong>ICT</strong><br />

sector that is widely accessible<br />

and makes the greatest possible<br />

contribution to the social and<br />

economic development of<br />

Jamaica”.<br />

This vision is being maintained for the<br />

NES.<br />

Goals & Objectiives<br />

As decided in the Professional Services<br />

Export Plan, the following will be the<br />

objectives of the <strong>ICT</strong> Export <strong>Strategy</strong>.<br />

1. Double annual contact centre/


6<br />

i n d u s t r y sec t o r strategy<br />

BPO exports by US$150 million.<br />

Assuming 75% of the revenue is<br />

added value, the total addition to<br />

GDP from this sector would be<br />

around US$110 million.<br />

2. Establish a venture capital fund<br />

to support the <strong>ICT</strong> industry.<br />

Government contribution to the<br />

venture capital fund should reach<br />

US$1 million annually; private<br />

contributions should reach US$10<br />

million annually. 30% of the fund’s<br />

resources should be set aside<br />

for <strong>ICT</strong> start-ups (including call<br />

centres), 50% for development of<br />

proprietary software and 20% for<br />

export marketing.<br />

3. Attract 15 foreign contact centre/BPO<br />

service providers to the country. FDI<br />

in this segment has enabled rapid<br />

growth and has raised Jamaica’s<br />

profile as a regional industry leader.<br />

These benefits, along with the jobs<br />

created and transfer of expertise that<br />

have resulted, should continue to<br />

be pursued by courting investment.<br />

4. Facilitate the set-up of at least 5<br />

local BPO service providers. While<br />

foreign investment does have<br />

a number of benefits and even<br />

though their exports do count in the<br />

output calculation of GDP, much of<br />

the profits generated do not remain<br />

in the local economy. Given the<br />

labour expertise that now exists in<br />

the country, local firms should be<br />

encouraged to set up shop.<br />

5. An industry association to be<br />

established (within the first 2 years<br />

of implementation of this strategy).<br />

At the end of the period, the<br />

association should represent 60%<br />

of the <strong>ICT</strong> firms in the country.<br />

In addition to taking on the roles<br />

outlined above, it should lead on<br />

implementation of the Strategic<br />

Plan.<br />

Where Are We Now?<br />

- An Assessment<br />

Export Performance and<br />

Assessment of Overall<br />

Competitiveness 1<br />

Based on previous national studies,<br />

Jamaica has an active <strong>ICT</strong> sector centred<br />

around software development services<br />

and the largest call centre industry in the<br />

region. Exporting is already taking place<br />

across the segments of this market, with<br />

exports from the call centre industry<br />

alone conservatively estimated to be<br />

between US$300-400 million.<br />

The <strong>ICT</strong> sector continues to experience<br />

1 Taken from the Vision 2030 <strong>Strategy</strong> for the Sector and Professional Services Export Promotion Plan.


IC T 7<br />

growth with respect to investment<br />

within the various industries, including<br />

Information Technology, business<br />

processing outsourcing (BPO) and<br />

telecommunications. One indicator of<br />

the performance of the sector in recent<br />

years comes from the data for investment<br />

and earnings in the sector. Foreign direct<br />

investment inflows to the <strong>ICT</strong> sector has<br />

averaged US$69 million per annum over<br />

the period 2001-2005, representing 11%<br />

of total foreign direct investment inflows<br />

over the period and primarily reflecting<br />

the levels of new investment since the<br />

liberalization of the telecommunications<br />

industry in 1999. Annual inflows of<br />

earnings from communication services<br />

and computer and information services<br />

have averaged US$199.2 million over the<br />

period 2001-2005 while annual outflows<br />

from these services have averaged<br />

US$76.5 million, indicating that the<br />

sector has generated average net foreign<br />

exchange earnings of USD122.7 million<br />

annually over the five (5) year period<br />

2001-2005 from <strong>ICT</strong> services including<br />

<strong>ICT</strong>-related professional services and<br />

net international call settlements.. It is<br />

estimated by Jamaica Trade and Invest<br />

(JTI) that the <strong>ICT</strong> projects facilitated by<br />

JTI in the telecommunications and call<br />

centre industries employ over 14,000<br />

persons, many of whom are engaged in<br />

the exportation of services, and represent<br />

capital investments in excess of JMD4<br />

billion. Jamaica also has developed as<br />

an outsourcing destination for service<br />

providers looking to the Caribbean for a<br />

near shore outsourcing location, largely<br />

due to the large English speaking,<br />

trainable labour pool, proximity to the<br />

largest outsourcing market in the world,<br />

the U.S., and competitive cost.. There<br />

are currently 22 contact centres in the<br />

sector with 4 being local companies and<br />

16 multinationals. Net imports of office<br />

machines, automatic data processing<br />

equipment and telecommunications<br />

equipment to Jamaica increased from<br />

JMD 7.0 billion in 2000 to JMD 15.4<br />

billion in 2004, indicating increased use<br />

of <strong>ICT</strong>’s in the domestic economy.<br />

The industry’s Value Chains<br />

– Illustration and Analysis<br />

The value chains for the software<br />

development, contact centre/BPO, and<br />

<strong>ICT</strong> consulting services were developed.


8<br />

i n d u s t r y sec t o r strategy<br />

Value Chain/Bsuiness Model: Contact Centre/BPO


Value Chain/Bsuiness Model: Software Development<br />

IC T 9


10<br />

i n d u s t r y sec t o r strategy<br />

Value Chain/Bsuiness Model: Software Development (Open Source)


Value Chain/Bsuiness Model: <strong>ICT</strong> Services<br />

IC T 11


12<br />

i n d u s t r y sec t o r strategy<br />

The assessment of the value chains<br />

revealed the following, grouped by each<br />

industry:<br />

Software Development<br />

1. There is a continuous stream of<br />

qualified professionals for this<br />

industry. However there are<br />

concerns about the ability of firms<br />

to retain professionals: who once<br />

attaining a certain level of experience<br />

tend to migrate to markets with better<br />

salary packages or become selfemployed.<br />

This is an opportunity<br />

for the industry, however, that may<br />

foster its development and growth if<br />

effectively facilitated.<br />

2. Linkages to brokers and the external<br />

market are very poor.<br />

3. Most firms do not have the operational<br />

scale to attract large contracts<br />

(based on capital requirements, pool<br />

of professionals, experience in the<br />

industry). This may be overcome<br />

by joint bidding, but is not done<br />

because of the current fragmentation<br />

and lack of incentives to encourage<br />

joint bidding.<br />

4. Skilled, experienced professionals<br />

in specialised areas, such as quality<br />

assurance systems (in order to adhere<br />

to international quality standards),<br />

software design and architecture,<br />

localisation/globalisation (packaging<br />

for specific markets), and prototyping<br />

are not adequate (in number).<br />

Other IT Services<br />

1. Like Software, there are qualified<br />

professionals for this industry<br />

who once attaining a certain level<br />

of experience tend to migrate to<br />

markets with better salary packages<br />

or become self-employed.<br />

2. There is also insufficient joint-bidding<br />

by local firms who end up losing bids<br />

to international enterprises.<br />

3. With a limited market, there is a<br />

tendency to have a range of skills;<br />

that is to be multi-skilled rather than<br />

having a large (or significant) pool of<br />

specialised skills. However, as “allrounders”<br />

they are able to provide<br />

better designs – based on the<br />

perspectives that may be brought in.<br />

4. Linkages to brokers and the external<br />

market, as well as knowledge of the<br />

buyers’ markets are weak areas in<br />

this industry.<br />

Performance against Critical<br />

Success Factors<br />

The industry’s critical success factors<br />

are noted below with comments on


IC T 13<br />

performance in these areas.<br />

• Services (consulting):<br />

• Proven methodology: The<br />

methodology of firms has been<br />

tested locally and in their current<br />

export markets, but as the<br />

markets are not expansive the<br />

extent to which these are proven<br />

is difficult to assess.<br />

• Efficient, disciplined consultants<br />

to enable work to be delivered<br />

within contracted timeframe<br />

(services and software):<br />

Jamaican consultants are not as<br />

disciplined as in other countries,<br />

from the perspective of not<br />

simply accepting and carrying<br />

out tasks, but they are more<br />

motivated by challenges, which<br />

seem to improve performance. If<br />

tasks are simple and require little<br />

questioning, then they tend to<br />

be slower and less interested in<br />

producing results.<br />

• Software: product consistently<br />

functions according to specifications<br />

which is a mark of quality. The<br />

industry is confident in its ability to<br />

match competitors globally against<br />

this factor.<br />

• General:<br />

• Destination reputation and track<br />

record has been established and<br />

is a solid foundation for further<br />

developing the sector.<br />

• Facilities and infrastructure are<br />

among the success factors. While<br />

infrastructure is determined to<br />

be adequate, there is a need for<br />

more facilities to facilitate the<br />

industry’s growth.<br />

Jamaica is building its reputation<br />

as an <strong>ICT</strong> service provider<br />

and has a long way to go in<br />

cementing its reputation. This<br />

may be accelerated with the level<br />

of infrastructure in place to the<br />

support the sector, and may be<br />

helped or hindered by the pace of<br />

developing office space (facilities)<br />

for the sector.<br />

Government Policy and <strong>Strategy</strong> in<br />

Support of the Sector 2<br />

The Ministry with portfolio responsibility<br />

for the <strong>ICT</strong> Sector, currently the Ministry<br />

of Mining and Telecommunications,<br />

has responsibility for providing the<br />

overall policy framework to guide<br />

the development of the <strong>ICT</strong> sector in<br />

Jamaica. The Ministry recently led<br />

the development of the revised draft<br />

Telecommunications Policy 2007 to<br />

2 Vision 2030: <strong>ICT</strong> Sector Plan.


14<br />

i n d u s t r y sec t o r strategy<br />

provide an updated policy framework<br />

for the sector. The goals of the new<br />

policy are the improved productivity<br />

of the national economy, attraction of<br />

local and international investments, and<br />

support for all sectors and industries<br />

(including health, education, tourism,<br />

security and agriculture). The policy<br />

has declared as its mandate the<br />

establishment of an island-wide modern<br />

telecommunications network, universal<br />

service for all Jamaicans, and wide<br />

deployment of broadband services.<br />

The Policy Principles include the<br />

recognition of telecommunications as a<br />

development instrument, establishment<br />

of universal service and access, respect<br />

for technology neutrality, and fostering<br />

competition.<br />

The development framework for the<br />

<strong>ICT</strong> sector also includes the National<br />

<strong>ICT</strong> <strong>Strategy</strong> 2012 prepared under<br />

the leadership of the Ministry and the<br />

Central Information Technology Office<br />

(CITO).<br />

The Vision 2030 Jamaica <strong>ICT</strong> Sector<br />

Plan seeks to build on these existing<br />

policy and development framework for<br />

the sector to ensure compatibility and<br />

continuity of the long-term planning for<br />

the sector.<br />

The Electronic Transactions Act 2006<br />

was enacted in April 2007 to promote<br />

confidence and security in electronic<br />

transactions. The government is also<br />

developing other companion legislations<br />

to further enhance the development of<br />

the sector, including the Data Protection<br />

Bill and the Cyber Crime Bill.<br />

In May 2002, the Government established<br />

the Central Information Technology<br />

Office (CITO). The main purpose of<br />

CITO is to monitor the implementation of<br />

the <strong>ICT</strong> strategy, including coordinating<br />

<strong>ICT</strong> plans by the different ministries and<br />

developing domestic and international<br />

partnerships to promote <strong>ICT</strong>. CITO’s main<br />

mandate is strategic planning, while the<br />

different ministries and agencies carry<br />

out the implementation of projects and<br />

programmes. CITO in conjunction with<br />

the Ministry led the development of the<br />

National <strong>ICT</strong> Strategic Plan 2007-2012.<br />

The <strong>ICT</strong> sector is one of few in Jamaica<br />

that has had specific support from<br />

the Government of Jamaica. Efforts<br />

and resources to support the sector’s<br />

development are still in place despite<br />

issues related to previous efforts to<br />

advance the sector and its industries.<br />

There are a number of incentives and<br />

programmes from which the sector<br />

still benefits, including Export Industry<br />

Encouragement Act (EIEA).


IC T 15<br />

The Sector’s Trade Support<br />

Network: Capacity, Competency<br />

and Coordination<br />

The service providers to the industry<br />

include:<br />

• Jamaica Trade & Invest (JTI/<br />

<strong>JAMPRO</strong>): the focus of JTI/<strong>JAMPRO</strong>’s<br />

strategy and activities is on attracting<br />

foreign investment in the sector,<br />

with less emphasis on working with<br />

local firms to develop and promote<br />

their exports. The importance and<br />

relevance of the investment strategy<br />

is to build/solidify the industry’s global<br />

reputation, after which local firms<br />

may emerge and benefit from this<br />

reputation. It also facilitates export<br />

from the sector, as all investments<br />

are export-driven. The participation<br />

in trade development and promotion<br />

activities has been limited by the<br />

required funding for participation<br />

– both for the agency to subsidise<br />

industry participants and on the part<br />

of the firms to finance the necessary<br />

supplementary and follow through<br />

activities.<br />

The agency however stands ready<br />

and willing to improve on its service<br />

delivery to the industry, especially by<br />

initially strengthening its relations.<br />

• Jamaica Computer Society: The JCS<br />

is primarily a professional association,<br />

catering to the development of<br />

professionals in the sector. There<br />

are therefore some gaps in its ability<br />

to assist the export development<br />

and promotion of the local sector’s<br />

services.<br />

It is recognised that the JCS needs<br />

to be strengthened to be able to<br />

implement and manage a professional<br />

qualification system to facilitate their<br />

sustainability. A part of this is the<br />

need for resources for administration<br />

staff or professional fees.<br />

The JCS will therefore seek to<br />

reposition / redefine itself becoming<br />

more relevant and useful leading<br />

to greater impact on the sector.<br />

For this, it participates in sector<br />

initiatives to inform its transformation<br />

and to ensure the support of industry<br />

members.


16<br />

i n d u s t r y sec t o r strategy<br />

SWOT Analysis of the Sector<br />

Strengths<br />

• Country reputation for creativity that<br />

may be stretched to the sector.<br />

• Thoroughness – more complex<br />

systems developed.<br />

• Creativity:<br />

o Design talent, espeically software<br />

o Programmers<br />

• English as a first language.<br />

• Time zone – same as main (buyer)<br />

markets (N. America) while<br />

complementing the partner (supplier)<br />

markets (Asia & Europe).<br />

Weaknesses<br />

• Poor perception of Jamaica as a<br />

destination of quality products.<br />

• Work ethic and attitude /<br />

discipline(generally, but is absent<br />

when the individual or team is<br />

challenged).<br />

• Education system producing<br />

insufficient programmers.<br />

Opportunities<br />

• Proximity to the USA for both English<br />

and Spanish projects.<br />

• EPA partnerships.<br />

Threats<br />

• Loss of skilled persons to overseas<br />

job market.<br />

• Lack of affordable office space in<br />

key locations.<br />

• Actual and perceived impact of<br />

crime on the industry.


IC T 17<br />

The Way Forward<br />

(over 3-5 years):<br />

The Development Perspective:<br />

Developmental Considerations<br />

and Priorities<br />

The development contribution of the<br />

industry is strongly linked to the nature<br />

of the service and the stage in the<br />

industry’s development, which may be<br />

considered young. Its aspirations are<br />

articulated below.<br />

Employment<br />

• To be one of the most significant<br />

contributors to new services jobs in<br />

the Jamaican economy.<br />

• To contribute to higher standard<br />

of living by creating higher paying<br />

jobs based on higher value-added<br />

services.<br />

Regional Development:<br />

Locations for <strong>ICT</strong> jobs are projected in<br />

several urban centres (Montego Bay,<br />

Kingston, Portmore), and although not<br />

in rural areas the migration may be<br />

stemmed as employees may commute to<br />

these centres or by persons supporting<br />

family in rural areas and preventing<br />

further migration.<br />

Disadvantaged groups may be targeted<br />

for training and employment in the<br />

sector.<br />

The Competitiveness Perspective<br />

Strategic Consideration #2<br />

– Border-In Issues and Priorities<br />

• Lack of joint venture and angel<br />

funding, but also an unwillingness<br />

to engage share partners when such<br />

funds are made available.<br />

• Lack of development funding for:<br />

• Product development,<br />

• Standards compliance / certification<br />

achievement and maintenance,<br />

• Marketing and product promotion.<br />

An objective is to have adequate number<br />

of quality / well-trained persons for the<br />

industry based on:<br />

• Sufficient number of high school<br />

graduates with “appropriate” levels<br />

of achievement in mathematics to<br />

supply engineering, <strong>ICT</strong>, and all<br />

fields requiring such skills;<br />

• Training to address the current<br />

shortage of programmers,<br />

• Greater private sector participation<br />

in curriculum development and<br />

upgrading resulting in the training


18<br />

i n d u s t r y sec t o r strategy<br />

provided by institutions not being<br />

matched to the skills required by<br />

the industry.<br />

• Limited resources to protect IP in<br />

domestic and international markets.<br />

Strategic Consideration #3<br />

– Border Issues and Priorities<br />

• Insufficient office space in locations<br />

closest to the human capital.<br />

• Limited use of existing incentives<br />

based on lack of awareness.<br />

• No accepted valuation model for IP<br />

that may be used as collateral.<br />

• A gap in the import system where<br />

taxes may be avoided on internet<br />

purchases, while purchases from<br />

local firms that attract GCT thus<br />

placing them at a disadvantage.<br />

• As it relates to the temporary<br />

movement of persons to deliver<br />

services, it is often challenging to<br />

obtain work permits of longer than<br />

6 months.<br />

Strategic Consideration #4<br />

– Border-Out Issues and Priorities<br />

• Limited promotional support for the<br />

industry in target markets.<br />

• USA: Compliance issues related to<br />

some regulations (such as the SOA,<br />

HIPAA).<br />

The Client Perspective<br />

Implications for Sector Support Services<br />

Most service requirements for the<br />

industry are not in place, or are not at the<br />

required capacity or competency that will<br />

address all the concerns at the moment.<br />

Public sector support providers may be<br />

constrained in their ability to quickly<br />

respond, and so private entities will have<br />

to be enhanced as a priority to provide<br />

some of the required services.<br />

Strategic Consideration #8 – Finance<br />

• Assistance to identify sources of<br />

funding needs to be enhanced. This<br />

includes angel and venture funding.<br />

• A funding programme for the sector<br />

should be developed to foster their<br />

growth.<br />

• Included in the national IP framework<br />

for valuation and use of collateral<br />

should be the IP for this industry,<br />

such as software programmes.<br />

Strategic Consideration #9<br />

– Quality Management<br />

• Advisory and financial support<br />

required for certification of firms and<br />

for testing and certification of their


IC T 19<br />

products.<br />

Strategic Consideration #10<br />

– Other Support Services<br />

• International marketing support to<br />

identify markets and buyers and a<br />

focussed approach that matches the<br />

channels of the market for which the<br />

Jamaican firms are suited.<br />

The Institutional Perspective<br />

Strategic Consideration #11<br />

– Strengthening the Sector’s <strong>Strategy</strong><br />

Support Network:<br />

As noted, policy exists for the <strong>ICT</strong> sector.<br />

Strengthening for the strategy support<br />

network should therefore be geared to<br />

the capacity to facilitate and promote the<br />

implementation and monitoring of the<br />

policy to achieve the stated development<br />

objectives. This network should also be<br />

engaged in securing resources for the<br />

implementation.<br />

<strong>Strategy</strong> Coordination and Management:<br />

1. Structure<br />

The <strong>ICT</strong> industry is interested in<br />

expanding the scope of the Software<br />

Developers Association to include other<br />

sub- industries as well as enhancing the<br />

capacity to take on the proposed mandate.<br />

There is also interest in strengthening<br />

the JCS, so that it is able to carry out<br />

some quality standards initiatives and<br />

benchmarking programmes, as well as<br />

perform advocacy in areas related to<br />

human capital. The first Association<br />

would have firms as clients/ members,<br />

while the latter services individuals<br />

directly and addresses policy related to<br />

skills and training.<br />

Based on the distinction, as well as an<br />

interest in being an affiliate of the JEA, it<br />

is proposed that the redefined enterprise<br />

association be the lead private sector<br />

partner for the initiative.<br />

The scope of JTI as it relates to the <strong>ICT</strong><br />

industry should also expand beyond the<br />

investment focus, to include business<br />

and export support for the domestic<br />

sector. While it is proposed that this<br />

would be conducted through the NCSI,<br />

the expertise for the sector rests within<br />

the investment division should also be<br />

dedicated to the domestic sector.<br />

2. Process (<strong>Strategy</strong> Monitoring)<br />

While either of the proposed private<br />

sector associations are upgrading to<br />

be able to take on the role of strategy<br />

monitoring, it is proposed that JTI leads<br />

for the first 2 – 4 quarters.


20<br />

s t r a t e g y at a glance<br />

Vision<br />

The Jamaican <strong>ICT</strong> sector is globally competitive, widely accessible and<br />

making the greatest possible contribution to Jamaica’s social and economic<br />

development.<br />

Development Perspective<br />

The Jamaican <strong>ICT</strong> sector is one of the most significant contributors to new job creation and<br />

improved living standards through better paying jobs based on higher value-added services.<br />

SUPPLY SIDE (BORDER-IN)<br />

Well-trained workforce<br />

available.<br />

Institutional training and<br />

industry requirements<br />

matched.<br />

Resources for protection<br />

of Intellectual Property in<br />

domestic and international<br />

markets available.<br />

Competitiveness Perspective<br />

TRANSACTION COST OF BUSINESS<br />

(BORDER)<br />

Office space in close<br />

proximity to human capital<br />

available.<br />

Government incentives<br />

available<br />

to the sector.<br />

DEMAND SIDE (BORDER-OUT)<br />

Firms’ compliance with<br />

market regulations<br />

increased.<br />

Sector promotion<br />

increased.<br />

TRADE INFORMATION<br />

Market Intelligence on IT<br />

trends provided.<br />

Client Perspective<br />

QUALITY MANAGEMENT<br />

Advisory and financial<br />

support<br />

provided for certification<br />

of firms<br />

and for testing and<br />

certification of products.<br />

FINANCE<br />

Angel and venture<br />

funding established and<br />

accessible.<br />

Valuation model for IP<br />

as collateral established.<br />

Institutional Perspective<br />

The Jamaica Coalition of Services Industries is established as the focal point for coordinating<br />

support to the sector including facilitation of an active Software Developers Association.


n a t i o n a l e x p o r t s t r a t e g y 21<br />

a c t i o n plan<br />

owner/support<br />

objectives measures targets initiatives entities timeline<br />

THE DEVELOPMENT PERSPECTIVE<br />

Increase<br />

exports from<br />

the sector<br />

Increase the<br />

size of the<br />

sector by<br />

building the<br />

domestic<br />

base of<br />

participants.<br />

Annual<br />

contact<br />

centre / BPO<br />

exports.<br />

Annual<br />

output from<br />

the sector<br />

(covering all<br />

sub-sectors<br />

identified in<br />

the scope).<br />

US$150<br />

million.<br />

THE COMPETITIVENESS PERSPECTIVE<br />

BORDER–IN: (Value Chain Development)<br />

The <strong>ICT</strong><br />

sector has<br />

access to<br />

funding for<br />

start up and<br />

expansion.<br />

Funds<br />

available<br />

through VC<br />

and Angel<br />

financing.<br />

Funds<br />

available<br />

through VC<br />

and Angel<br />

financing.<br />

• Attract 15 foreign contact centre / BPO<br />

service providers to the country.<br />

• Facilitate the establishment of at least 5 local<br />

BPO service providers.<br />

• Package and promote investment opportunity<br />

for office space for the industry.<br />

TBD • Seek to be engaged in the (re)development of<br />

an education policy (to address literacy and<br />

mathematical skills).<br />

USD10<br />

million.<br />

USD10<br />

million.<br />

• Engage industry professionals in the<br />

enhancement of the CXC curriculum .<br />

• Establish an advisory body (core group of<br />

consultative experts) for the curriculum and<br />

programme design of tertiary institutions.<br />

• Train more software developers to meet the<br />

skills needs for the projected growth of the<br />

sector.<br />

• Upgrade current BPO employees’ skills.<br />

• Provide opportunities to foster innovation and<br />

develop skills.<br />

• Develop a plan to use software incubators<br />

to develop systems for the Government of<br />

Jamaica, based on identified needs, thus<br />

providing experience to strengthen the<br />

sector.<br />

• Facilitate linkages between the <strong>ICT</strong> sector and<br />

other sector enterprises for increased delivery<br />

of innovative business solutions.<br />

• Develop the feasibility and action plan for the<br />

Venture & Angel Capital fund and establishment<br />

of the Fund.<br />

• Seek international and domestic funding for<br />

the development and entrepreneurial funds for<br />

the sector.<br />

• Establish a venture capital fund to support the<br />

<strong>ICT</strong> industry.<br />

• JTI<br />

• Sector<br />

Association<br />

• Sector<br />

Association<br />

• JTI<br />

• JTI<br />

• Sector<br />

• JTI<br />

• Sector<br />

• Ministry<br />

of<br />

Education<br />

Association<br />

Association<br />

• Services<br />

Coalition<br />

• (Financial<br />

partner)<br />

Y1-3<br />

Y1-3<br />

Y1<br />

Y1<br />

Y1<br />

Y2


22<br />

a c t i o n plan<br />

owner/support<br />

objectives measures targets initiatives entities timeline<br />

Number of<br />

firms listed<br />

on the Junior<br />

exchange.<br />

3 • Promote participation in the Junior Stock<br />

Exchange.<br />

• JTI<br />

• Sector<br />

Association<br />

• Services<br />

Coalition<br />

• JSE<br />

Framework<br />

in place<br />

for IP to be<br />

accepted as<br />

collateral.<br />

Number of<br />

financial<br />

institutions<br />

that accept<br />

IP as<br />

collateral.<br />

2<br />

• Develop a standard for IP (to include patents<br />

and copyrights) as collateral and engage<br />

financial institutions in accepting these.<br />

• JTI<br />

• Sector<br />

Association<br />

• Services<br />

Coalition<br />

• JIPO<br />

• BOJ<br />

• JBA<br />

• Ministry<br />

of<br />

Finance<br />

Y1-Y2<br />

BORDER<br />

Cost of Doing<br />

Business<br />

Increase in<br />

the number<br />

of firms<br />

accessing<br />

incentives.<br />

5 news<br />

firms<br />

• Promote relevant incentives. • JTI<br />

• Sector<br />

Association<br />

• Services<br />

Coalition<br />

Y1<br />

• Ministry<br />

of<br />

Finance<br />

Infrastructure<br />

To provide Increase in<br />

adequate office space<br />

space for the available.<br />

growth and<br />

development<br />

of the<br />

industry.<br />

TBD (sq.<br />

ft.)<br />

• Investigate the inclusion of the respective<br />

sector in the proposed technology park(s) in<br />

Jamaica, and engage the owners.<br />

• Become engaged in current national initiatives<br />

to develop a Technology Park and provide<br />

feedback and support for Business Model /<br />

Plan / proposal.<br />

• JTI<br />

• Sector<br />

Association<br />

• Services<br />

Coalition<br />

Y1<br />

• Review zoning laws, and assess the adequacy<br />

of infrastructure in commercial (and <strong>ICT</strong>)<br />

zones to plan and locate any infrastructure not<br />

deemed to be sufficient, such as electricity and<br />

telecommunications capabilities.


n a t i o n a l e x p o r t s t r a t e g y 23<br />

a c t i o n plan<br />

owner/support<br />

objectives measures targets initiatives entities timeline<br />

BORDER-OUT<br />

Sector<br />

Promotion<br />

THE CLIENT PERSPECTIVE<br />

Business<br />

Development<br />

& Export<br />

Competency.<br />

Financing<br />

• Diversify marketing approach to identify<br />

opportunities in Caribbean/ Latin America.<br />

• Provide business development services for<br />

software developers to improve the business<br />

competency to include an entrepreneurial<br />

programme for their start-up or strengthen<br />

back-office services for the sector.<br />

• Facilitate knowledge exchange and transfer<br />

within the industry between (i) more<br />

experienced participants and new entrants<br />

and (ii) foreign and local participants in the<br />

sector.<br />

See initiatives for (i) IP as collateral, (ii) VC and<br />

(iii) stock exchange.<br />

• JTI<br />

• Sector<br />

Association<br />

• Services<br />

Coalition<br />

• Sector<br />

Association<br />

• JTI<br />

• Services<br />

Coalition<br />

Y1-2<br />

Annual<br />

Quality<br />

Management<br />

THE INSTITUTIONAL PERSPECTIVE<br />

Number of<br />

institutions<br />

increasing<br />

capabilities.<br />

• Identify the relevant international standards<br />

for the industry and develop programmes to<br />

foster implementation of these standards and<br />

certification of firms and individuals.<br />

2 • Increase capability to train designers,<br />

developers, programmers and analysts.<br />

• UWI<br />

• UTech<br />

• Sector<br />

Association<br />

Y1-3<br />

Association<br />

created.<br />

Number of<br />

members.<br />

15<br />

• Provide support to establish and build<br />

capacity for the proposed sector-wide<br />

industry organisation.<br />

• Provide support to the JCS for their<br />

transformation.<br />

• Sector<br />

Association<br />

• JTI<br />

• Services<br />

Coalition<br />

Y1<br />

• Ministry<br />

• Perform Benchmark or JCS/JTI survey as an<br />

extension of the Services Sector Study:<br />

• Software development.<br />

• <strong>ICT</strong> services.<br />

• Sector<br />

Association<br />

• JTI<br />

• Services<br />

Coalition<br />

Y1, Y3


24<br />

i n d u s t r y sec t o r strategy<br />

Annex 1: Overview of the<br />

Sector’s Global Market<br />

(EME)<br />

Global Trends<br />

As outsourcing has matured, companies<br />

have moved away from a simple model of<br />

using a home location that is supported<br />

by outsourced services, usually located<br />

offshore. A trend over the past few years<br />

is the use of a mix of on-site, offshore<br />

and nearshore services to provide a<br />

delivery model that balances risks and<br />

rewards. Generally functions are divided<br />

between those that are provided on-site<br />

and those that use off-site delivery.<br />

Off-site activities are assessed for their<br />

suitability for offshoring, and if that route<br />

is not chosen, they are carried out at a<br />

nearshore or onshore location.<br />

Diversifying operations in this way<br />

allows companies to benefit from cost<br />

effectiveness, high productivity and<br />

round-the-clock service while minimising<br />

risk. As a result of this approach,<br />

several nearshore destinations have<br />

arisen to serve the large US and<br />

European markets. Typically, Canada,<br />

the Caribbean and Central America<br />

serve American outsourcing needs while<br />

countries such as Ireland and Poland<br />

handle Europe.<br />

The desire for a diversified service offering<br />

has led service providers to situate higher<br />

value-added services closer to their<br />

clients’ headquarters with the majority<br />

of their process-oriented and labourintensive<br />

functions in low cost locations<br />

such as India and, to a lesser extent,<br />

nearshore destinations. Additionally,<br />

major Indian service providers have<br />

matured and are considering the use<br />

of nearshore options not only to provide<br />

better service but to expand their reach<br />

and tap new markets. A number of firms,<br />

including TCS, Infosys and Satyam are<br />

setting up operations in Eastern Europe<br />

to serve the broader European market.<br />

In terms of North America, centres have<br />

been established in Canada, Mexico,<br />

Brazil and Puerto Rico. A number of<br />

these operations were created through<br />

acquisitions or joint ventures, and<br />

were direct responses to specific client<br />

needs.<br />

Supply Markets<br />

India continues to dominate the market<br />

for <strong>ICT</strong> services and outsourcing. It<br />

holds a 44% share of the global offshore<br />

outsourcing market for software and<br />

back office services. And Gartner<br />

predicts that India will continue to attract<br />

the bulk of global offshore spending<br />

on IT services. Part of its dominance


IC T 25<br />

is due to the labour cost advantage it<br />

enjoys. The table below provides some<br />

indicative comparisons between the cost<br />

of labour in India and other countries. It<br />

is important to note that China and the<br />

Philippines compete closely with India<br />

on cost, and Jamaica can match the<br />

advantage these countries enjoy.<br />

Table 6: Indicative <strong>ICT</strong> Annual Salaries<br />

Country<br />

Programmer<br />

(2-3 years experience)<br />

Canada has become the most widely<br />

used nearshore location for outsourcing<br />

from the US. From 2002 to 2003,<br />

the number of outsourced agent<br />

professionals in Canada grew by 8.3%.<br />

The cost of Canadian labour can be<br />

up to 30% lower than in the US, and,<br />

as a standard of comparison, Mexico<br />

affords a 50% savings on labour. After<br />

Call Centre Agent (2-3 years<br />

experience)<br />

Programmer<br />

(average cost)<br />

India $6,000 to $9,000 $5,500 to $7,000 $7,500<br />

China $5,500 to $9,600 - $7,550<br />

Philippines $6,500 to $10,900 $7,600 to $9,200 $8,700<br />

Ireland $21,000 to $28,000 $16,000 to $25,500 $24,500<br />

Mexico $18,000 to $23,000 $3,000 to $15,000 $20,500<br />

Singapore $27,300 to $34,600 $22,300 to $28,400 $30,950<br />

Canada $25,000 to $50,000 $18,600 to $28,300 $37,500<br />

USA $45,000 to $85,000 $25,000 to $40,000 $65,000<br />

Malta $18,000 to $21,000 - $19,500<br />

Jamaica $18,500 $6,500 to $7,500 -<br />

However, in addition to its cost<br />

advantage, India benefits from the fact<br />

that it dominates perceptions as the<br />

leading supplier of services in this area,<br />

particularly in the large US market. Over<br />

82% of American companies rate India<br />

as their primary choice for software<br />

outsourcing. However, some trends<br />

in outsourcing have led to the rise of<br />

nearshore locations as part of a more<br />

rounded service offering.<br />

accounting for all costs including labour,<br />

telecommunications, travel, and dualmanagement<br />

required for different<br />

cultures, Canada presents a 20-30%<br />

savings over the US while Mexico comes<br />

in between 25 and 30%. Aside from<br />

the savings issue, Canada is particularly<br />

attractive to US firms as the two cultures<br />

are very similar, allowing for strong<br />

client-facing relationships.


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