IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
IDI Awards Handbook 2011 - Institute of Designers in Ireland
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COMMERCIAL<br />
COMMERCIAL<br />
INTERIOR &<br />
EXHIBITION<br />
DESIGN<br />
COMMERCIAL<br />
DESIGN<br />
33 Design Objectives<br />
Target Audience<br />
Design Objectives<br />
Target Audience<br />
34<br />
INTERIOR &<br />
The age and look <strong>of</strong> the build<strong>in</strong>g The customer target was not<br />
The design was <strong>in</strong>spired by the The shop is aligned towards<br />
dictated the theme for the <strong>in</strong>teriors. only clientele with<strong>in</strong> Derry City<br />
candy land <strong>of</strong> Willy Wonka’s female customers as they are<br />
EXHIBITION<br />
All details were considered <strong>in</strong> or County, but food lovers <strong>in</strong><br />
chocolate factory creat<strong>in</strong>g<br />
primarily the purchasers <strong>of</strong><br />
DESIGN<br />
symphony to the era, and fitt<strong>in</strong>gs the North-West and further<br />
delightful <strong>in</strong>terior that compliment sugarcraft products yet it for<br />
COMMERCIAL<br />
& f<strong>in</strong>ishes were selected to play afield. It was viewed that the<br />
the sugarcraft products and all genders and age groups<br />
DESIGN<br />
homage and ensure maximum Custom House was to become a<br />
wonderful cupcakes. Colour who want to enjoy a fun playful<br />
grandeur to the <strong>in</strong>terior fit-out. dest<strong>in</strong>ation restaurant <strong>in</strong> <strong>Ireland</strong>.<br />
<strong>in</strong>spiration is used throughout the shopp<strong>in</strong>g and eat<strong>in</strong>g experience.<br />
COMMENDED<br />
COMMENDED<br />
<strong>in</strong>teriors and graphical patterns to<br />
set the theme.<br />
Title<br />
Custom House Restaurant &<br />
W<strong>in</strong>e Bar<br />
Company<br />
Be Design<br />
<strong>Designers</strong><br />
Audrey Gaffney<br />
Amy O’Sullivan<br />
Commercial Objectives<br />
Custom House is a historic &<br />
prom<strong>in</strong>ent build<strong>in</strong>g located <strong>in</strong> the<br />
heart <strong>of</strong> Derry City s<strong>in</strong>ce 1867,<br />
and currently a Grade B1 Listed<br />
Build<strong>in</strong>g. Located just outside<br />
the city walls and beside the<br />
Guildhall, mak<strong>in</strong>g it an obvious<br />
d<strong>in</strong>ners choice.<br />
Title<br />
Decobake<br />
Company<br />
Millimetre Design<br />
Designer<br />
Ronan Holohan<br />
Commercial Objectives<br />
To create new sugarcraft &<br />
cupcake shop for our client’s<br />
Decobake. To have a vibrant<br />
colourful playful themed <strong>in</strong>teriors,<br />
was vital to engag<strong>in</strong>g customers.
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