PM 36 ALNO at Living Kitchen 2011

PM 36 ALNO at Living Kitchen 2011


No. 36/2010

Alno at the “Living Kitchen2011:

Living kitchen variety and innovations

From 18 to 23 January 2011, the trade fair city of Cologne, Germany will

become the hub of the kitchen industry thanks to the “Living Kitchen”, which

is part of the International Furniture Trade Fair (IMM). Also for the German

kitchen manufacturer Alno: the company will use the exhibition to present its

current highlights – including the first kitchens to result from its co-operation

with the lifestyle brand Esprit.

Düsseldorf (Germany), 11 November 2010 – Alno will be revealing the secret of

the new Esprit home kitchens at the “Living Kitchen” in January. Two different

versions based on the Alno product brand Wellmann will then be on display as

finished products for the first time. Both partners want to address a brand- and

trend-aware target group that is also orientated to the details and recognition

features of a lifestyle brand when it is buying a kitchen. The kitchens in the Esprit

home collection combine modern looks, appeal and style with planning variety and

functionality. In addition to the new Esprit kitchens, Alno will also be showing other

kitchen designs from its 2011 collection at the “Living Kitchen”. They include the

maritime-inspired Marecucina which, following the design stage, is now at series

readiness as a complete stand-alone and as a traditional L-shaped kitchen.

The programme innovation IP 5400 by Alno product brand Impuls launched in

September of this year, which, like all Impuls kitchens, only has a leadtime of ten

days from receipt of order to delivery, will be shown in Cologne in a version without

handles and also with a same-coloured recessed grip to grasp from above or below.

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This ensures a more ergonomic transmission, which in turn means that appliance

doors, for instance, will open more easily. So Alno clearly offers the potential kitchen

buyer with a limited budget an added value with this kitchen that is otherwise

normally only seen in kitchens in much higher price segments.

In order to once again prove its glass competence, Alno is also presenting a

combination of modules from the two kitchen programmes Alnosatina (a kitchen

made of satinated matt glass) in the colours terra brown and platinum blue, and

Alnovetrina (highly glossy glass) in the colour high-gloss white.

The design and implementation of the trade fair stand, which will measure more

than 400 m², is the same as the one used by Alno at this year’s Eurocucina in Milan

– with the addition of a number of innovations that Alno developed for its in-house

exhibition, the Alno Design Tour, in September. “For us, the ‘Living Kitchen’ is going

to be an exciting opening event,” explained Torben Kasimzade, Director of Group

Marketing at Alno AG. “We specifically opted for the same open stand design that

we used in Milan. This means we are presenting living kitchen variety that lives up

to the name of trade fair, and at the same time we are able to successfully compare

the two events.”

About Alno AG:

Alno AG is one of Germany’s leading kitchen manufacturers. It has four national production facilities

and also a production facility in Dubai, and serves the German and international markets with a full

range of kitchens. The Alno Group has four brands: the core brand Alno as well as Wellmann

(classic/modern), Impuls (minimalist) and Pino (entry-level prices). Alno AG has around 7,000

distribution partners and is active in more than 64 countries. In fiscal year 2009, around 1,900

employees recorded revenues of approx. EUR 493 million and EBIT of around EUR 1.1 million

before extraordinary write-downs. Foreign sales accounted for 29.8% of revenues.

Note for editors:

If you would like to find out more about Alno and its products, then please visit our online press

center at You can also find ready-to-print images of people and

products in our press center:

Legal notice:

This press release may include forward-looking statements, which are based on the current

expectations and forecasts of Alno AG’s management or its associated companies. Various known

and unknown risks, uncertainties and other factors may lead to the actual results, financial position,

or performance of Alno AG and its affiliated companies deviating substantially from the estimates

included herein. Neither Alno AG nor its affiliated companies undertake to update any such forwardlooking

statement and to adjust these to future events or developments.

If these assumptions or forecasts prove to be fully or partially incorrect, or if unforeseen risks arise,

Alno AG’s business growth may not progress as expected. As a result, Alno AG can thus not assume

any liability for any of the statements made in this press release.

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Director Corporate Communication & Investor Relations

Andrea Wolf

Airport Office I, Peter-Müller-Straße 14/14a

40468 Dusseldorf, Germany

Telephone:+49 / 211 / 159 785 33 16

Fax: +49 / 211 / 159 785 77 3316


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