Alno at the “Living Kitchen” 2011:
Living kitchen variety and innovations
From 18 to 23 January 2011, the trade fair city of Cologne, Germany will
become the hub of the kitchen industry thanks to the “Living Kitchen”, which
is part of the International Furniture Trade Fair (IMM). Also for the German
kitchen manufacturer Alno: the company will use the exhibition to present its
current highlights – including the first kitchens to result from its co-operation
with the lifestyle brand Esprit.
Düsseldorf (Germany), 11 November 2010 – Alno will be revealing the secret of
the new Esprit home kitchens at the “Living Kitchen” in January. Two different
versions based on the Alno product brand Wellmann will then be on display as
finished products for the first time. Both partners want to address a brand- and
trend-aware target group that is also orientated to the details and recognition
features of a lifestyle brand when it is buying a kitchen. The kitchens in the Esprit
home collection combine modern looks, appeal and style with planning variety and
functionality. In addition to the new Esprit kitchens, Alno will also be showing other
kitchen designs from its 2011 collection at the “Living Kitchen”. They include the
maritime-inspired Marecucina which, following the design stage, is now at series
readiness as a complete stand-alone and as a traditional L-shaped kitchen.
The programme innovation IP 5400 by Alno product brand Impuls launched in
September of this year, which, like all Impuls kitchens, only has a leadtime of ten
days from receipt of order to delivery, will be shown in Cologne in a version without
handles and also with a same-coloured recessed grip to grasp from above or below.
This ensures a more ergonomic transmission, which in turn means that appliance
doors, for instance, will open more easily. So Alno clearly offers the potential kitchen
buyer with a limited budget an added value with this kitchen that is otherwise
normally only seen in kitchens in much higher price segments.
In order to once again prove its glass competence, Alno is also presenting a
combination of modules from the two kitchen programmes Alnosatina (a kitchen
made of satinated matt glass) in the colours terra brown and platinum blue, and
Alnovetrina (highly glossy glass) in the colour high-gloss white.
The design and implementation of the trade fair stand, which will measure more
than 400 m², is the same as the one used by Alno at this year’s Eurocucina in Milan
– with the addition of a number of innovations that Alno developed for its in-house
exhibition, the Alno Design Tour, in September. “For us, the ‘Living Kitchen’ is going
to be an exciting opening event,” explained Torben Kasimzade, Director of Group
Marketing at Alno AG. “We specifically opted for the same open stand design that
we used in Milan. This means we are presenting living kitchen variety that lives up
to the name of trade fair, and at the same time we are able to successfully compare
the two events.”
About Alno AG:
Alno AG is one of Germany’s leading kitchen manufacturers. It has four national production facilities
and also a production facility in Dubai, and serves the German and international markets with a full
range of kitchens. The Alno Group has four brands: the core brand Alno as well as Wellmann
(classic/modern), Impuls (minimalist) and Pino (entry-level prices). Alno AG has around 7,000
distribution partners and is active in more than 64 countries. In fiscal year 2009, around 1,900
employees recorded revenues of approx. EUR 493 million and EBIT of around EUR 1.1 million
before extraordinary write-downs. Foreign sales accounted for 29.8% of revenues.
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This press release may include forward-looking statements, which are based on the current
expectations and forecasts of Alno AG’s management or its associated companies. Various known
and unknown risks, uncertainties and other factors may lead to the actual results, financial position,
or performance of Alno AG and its affiliated companies deviating substantially from the estimates
included herein. Neither Alno AG nor its affiliated companies undertake to update any such forwardlooking
statement and to adjust these to future events or developments.
If these assumptions or forecasts prove to be fully or partially incorrect, or if unforeseen risks arise,
Alno AG’s business growth may not progress as expected. As a result, Alno AG can thus not assume
any liability for any of the statements made in this press release.
Director Corporate Communication & Investor Relations
Airport Office I, Peter-Müller-Straße 14/14a
40468 Dusseldorf, Germany
Telephone:+49 / 211 / 159 785 33 16
Fax: +49 / 211 / 159 785 77 3316