Jack Olson

bbcmag.com

Jack Olson

www.viamediatv.com

Revenue Generating Opportunities

Presented By:

Jack Olson

Vice President of Business Development

jolson@viamediatv.com


Deploying Ad Insertion

Revenue Opportunity

• Utilize local :30 breaks on programming

networks

• Consider doing it yourself or seek out a 3 rd party

partnership

• Deploy insertion platform for as many networks

as can be justified – Analog, Digital, or IPTV

• Size matters – stand alone or aggregate

Larger subscriber count when combined with

other market providers

www.viamediatv.com

2


Deploying Ad Insertion

Revenue Opportunity

• Launch local advertising sales effort & contract for

national representation

• Bring major TV advertising to local businesses,

most for the 1 st time!

• Connect with local production for client

commercials

• Consultation between Ad Sales & B2B sales

teams can help build both efforts

www.viamediatv.com

3


REVENUE

YEAR

4


Deploying Ad Insertion

Be Your Own Largest Client

• Use up to 25% of inventory to self promote – talk

to your customers every day!

• Develop upgrade, tune-in, packaging, and special

offer spots and run aggressively

• Significantly reduce churn and drive advanced

services sales – maximize special offers

• Run :30 spots to drive traffic to On Demand for

tutorials on technology use and your company

• Highlight your community involvement through

PSAs

www.viamediatv.com

5


Deploying Ad Insertion

Advantages of 3 rd Party Partnership

• Rep should have back room in place – Video

Encoding, Traffic & Billing, Marketing & Sales

Support

• Significant expertise in media & training sales

teams

• Significantly reduced capital requirements

• Help with aggregation of households in market

• You focus entirely on your core business!

www.viamediatv.com

6


www.viamediatv.com

Revenue Generating Opportunities

Presented By:

Jack Olson

Vice President of Business Development

jolson@viamediatv.com

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