Jack Olson
www.viamediatv.com
Revenue Generating Opportunities
Presented By:
Jack Olson
Vice President of Business Development
jolson@viamediatv.com
Deploying Ad Insertion
Revenue Opportunity
• Utilize local :30 breaks on programming
networks
• Consider doing it yourself or seek out a 3 rd party
partnership
• Deploy insertion platform for as many networks
as can be justified – Analog, Digital, or IPTV
• Size matters – stand alone or aggregate
Larger subscriber count when combined with
other market providers
www.viamediatv.com
2
Deploying Ad Insertion
Revenue Opportunity
• Launch local advertising sales effort & contract for
national representation
• Bring major TV advertising to local businesses,
most for the 1 st time!
• Connect with local production for client
commercials
• Consultation between Ad Sales & B2B sales
teams can help build both efforts
www.viamediatv.com
3
REVENUE
YEAR
4
Deploying Ad Insertion
Be Your Own Largest Client
• Use up to 25% of inventory to self promote – talk
to your customers every day!
• Develop upgrade, tune-in, packaging, and special
offer spots and run aggressively
• Significantly reduce churn and drive advanced
services sales – maximize special offers
• Run :30 spots to drive traffic to On Demand for
tutorials on technology use and your company
• Highlight your community involvement through
PSAs
www.viamediatv.com
5
Deploying Ad Insertion
Advantages of 3 rd Party Partnership
• Rep should have back room in place – Video
Encoding, Traffic & Billing, Marketing & Sales
Support
• Significant expertise in media & training sales
teams
• Significantly reduced capital requirements
• Help with aggregation of households in market
• You focus entirely on your core business!
www.viamediatv.com
6
www.viamediatv.com
Revenue Generating Opportunities
Presented By:
Jack Olson
Vice President of Business Development
jolson@viamediatv.com
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