Trends Report Spring/Summer 2013: Macrotrends - Stylesight

stylesight.com

Trends Report Spring/Summer 2013: Macrotrends - Stylesight

44 TRENDS REPORT Spring/Summer 2013

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TERRA MODERNE

Macrotrends

The journey begins with the humble caterpillar, the fuzzy

eater of leaves, in comfy earth tones. Terra Moderne celebrates

those colors, as well as the mid-century fascination with natural

materials and high design, expressed in rustic leathers and linens,

flat graphic print motifs, and feminine, timeless shapes.

Haider Ackermann photo credit Stylesight

Damir Doma photo credit Stylesight

PAPER + ASH

Marc Jacobs photo credit Stylesight

Then a transition occurs — a chrysalis forms, the silken cocoon

that quietly shields miraculous transformation. This temporary

moment, the space between life and death, is articulated in

Paper + Ash, where stiff cottons are folded like origami, and

supple silks drape the body like smoke. Black-and-white photo

prints and a smudged palette of greyed-out neutrals complete

the meditative state.

Karen Walker photo credit Stylesight

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Key Looks

Mid-Century design ideals inspire earthy, retro looks

Rich vegetal hues

Demure peplum blouses, day dresses and high-waist cigarette

pants work with sexy pencil skirts and vintage-y bra-tops

Substantial upholstery fabrics and geometric motifs mix with

slubby wovens, chunky yarns, patchwork and piecing

Narcisco Rodriguez photo credit Stylesight

Celine photo credit Stylesight

Marni photo credit Stylesight

Key Looks

Modernist looks update with somewhat deconstructed elements.

Transparent layers are key

Asymmetrical hems and necklines play with balance

Spare tailored silhouettes in pristine white offer an architectural

feel, juxtaposed against diaphanous shapes and slouchy draped

effects

Miu Miu photo credit Stylesight

FASHLETES

Bursting forth from this stillness in cacophony of energy and

color, Fashletes hits the ground running. Active-influenced

details abound with mesh inserts, contrasting trims and bodyhugging

jerseys. Itʼs a feeling of energy and action, where running

down city streets becomes workout and weekend lounging

becomes yoga.

Kenzo photo credit Stylesight

Victoria Bartlett photo credit Stylesight

Key Looks

Looks that blur the lines between activewear and ready-to-wear,

form and function

Sports influences, from surfing to motocross

Color blocking, body mapping and ergonomic piecing

Bra tops and briefs are worn on their own or layered under

sheer, laser-cut or perforated fabrics

Paper-thin outerwear completes the look

Rag and Bone photo credit Stylesight

Balenciaga photo credit Stylesight

Phillip Lim photo credit Stylesight

Preen photo credit Stylesight

CRYSTAL LAB

After the chaos of rebirth, Crystal Lab is where the lovely

mortal becomes pure spirit; a celebration of all that is light and

free. Sheer, shimmering fabrics imitate cellophane or glass,

and prints and embellishments emulate fragile blossoms caught

between layers of gauze. Pretty pastels and lace get an edge,

as unabashed femininity moves forward with clean shapes and

assertive attitude. The lifecycle is complete.

Louis Vuitton photo credit Stylesight

Versus photo credit Stylesight

Key Looks

Layers of filmy transparency and a petit fours palette define the

look

Glazed surfaces lend a futuristic feel

Hourglass silhouettes are curvaceously molded or slim and

streamlined

Frothy sheer overlays and dimensional flower appliqués add a

dreamy, ethereal quality to modernist shapes

74 TRENDS 4 Fall/Winter 2012

Macrotrends Courtesy of Stylesight the industry-leading global content and technology provider for

professionals in the style, fashion and design sectors. [ www.stylesight.com ]

Metamorphosis inspired by the tiny fast-motion life-cycle of birth (caterpillar) to death (chrysalis) to

butterfly (resurrection) an apt metaphor for the lifecycle of trends.

TRENDS 4 Fall/Winter 2012 75


44 WHO'S NEWS

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Under Armour, a leader in performance apparel, footwear and accessories,

announced Karl-Heinz (Charlie) Maurath has been named president,

Under Armour International, effective September 2012.

Leading trend-forecasting services firm, Stylesight appointed Kibwe

Chase-Marshall as editor of women’s runway and trend. He will

use his 7th Avenue experience in the design studios of Michael Kors,

Isaac Mizrahi and Oscar de la Renta together with his degree in

Modern Culture and Media from Brown University to connect the less

obvious cultural, social, and artistic "dots".

Denise Norkus was named Vice President of Retail for Silver Jeans

Co. Based in Los Angeles, she heads the design and development of

retail store concepts and expects to open the first of 25 to 30 locations

in the US and Canada by early 2013. Darren James also joins Silver

Jeans as Director of Retail Operations.

Michael Stitt was named CEO of Haggar Clothing Co. earlier this

spring, replacing Paul Buxbaum, who stepped down. Stitt was

President of the Canadian division for the past five years and has been

with the company since 1999.

24 Seven, Inc., the specialized talent recruiter who has helped companies

like Limited Brands and American Eagle land in Canada, just opened

its first office in Toronto. Jennifer Koh and Gabi Syberg-Olsen will lead

the operation to identify and recruit talent for creatively driven global

brands within fashion, retail, marketing, interactive and creative

industries.

Utex, a Montreal company that once employed 1,200 people in a

60,000 sq. ft. facility, announced they will close completely this

spring after almost 70 years. Primarily a men’s tailored clothing and

outerwear company, they also produced Hilary Radley coats for

eighteen years until 2009.

44 INDUSTRY NEWS

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RETAIL

Cross Border Battle

This past June the rules for cross border shopping were relaxed. Now

Canadians can bring back $200 of tax-exempt goods after a 24-48

hour trip and $800 after 48 hours. The Harper government says their

focus is on security, not bargain hunters.

Christen Haines of Kid Supply Clothing Co. took her message to the

streets by literally walking among cars heading south to shop in the

U.S. Haines believes shoppers are taking their dollars across the border

without stopping to think of the consequences to their community if

retailers can’t stay in business. “… go have fun, do some shopping,

but come in and check out what local merchants have for you.”

Target Watch

A total of 111 Target stores are preparing to open in Canada next

Spring. Lisa Gibson, a spokesperson from Target Canada, explained

their pre-opening plans, “We are still focused on educating Canadians

about the Target brand and will be doing that through special

activations in 2012 and leading into 2013.“

Designer Outlet Invasion Continues

Simon Property Group and Tanger Factory Outlet Centers, Inc.,

who control 75 percent of all outlet space in the U.S., have set their

sights on Canada. Tanger’s CEO, Steven Tanger, cited pent-up

demand in a recent investor conference call saying, “Canada has

virtually no US-style outlet centres and is a very value-oriented

society.” There are five Canadian projects in the works,

one totaling almost two million square feet.

This fall, UK-based McArthurGlen Designer Outlets, Europe’s

largest outlet mall developer, begins construction on a 340,000

sq.ft. project in Vancouver. At 14 sq. ft. of retail space per person,

much lower than Toronto’s 22 sq. ft., it will include a mix of luxury,

designer, and mainstream brands such as Polo Ralph Lauren, Calvin

Klein and Stuart Weitzman. Opening in early 2014, it expects to serve a

projected 2.8 million people within a 90-minute drive plus a steady stream

of 8 million overnight visitors arriving annually, particularly from Asia.

12 TRENDS 4 Fall/Winter 2012

Toronto Premium Outlets (schematic drawing)

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