Download - CMMU - Mahidol University

cmmu.mahidol.ac.th

Download - CMMU - Mahidol University

CMMU

MARKETING AND

MANAGEMENT PROGRAM

Marketing is an essential part of enhancing business

success. Whether a multinational company, an

entrepreneur, a musician, or even a politician – all

gain benefits from applying marketing concepts.

Marketing is a language, a way to learn about

consumer wants and needs and offer them products

and services that they desire.

What should we make? How should we brand it?

What should we say when advertising?

With the competitive scene increasingly moving to

become international, and with more and more

players, the need for specialized marketing skills

continues to grow. Functional differentiation is not a

guarantee of success. Learning and applying

marketing skills will help you rise above your

competition.

By studying marketing at CMMU, you will tap into state

of the art knowledge and theories from around the

world – much of which cannot be found in any books.

While many theories are from abroad, they are

customized to fit applications within Thai and Asian

situations.

Speakers from the business world will regularly be

invited to join and share their experiences and ideas

through informal seminars to help enhance our

hands-on approach, developing skills you can take

out and apply directly in the real world.

CORE COURSE

● Principles of Management

● Management Information Systems

● Thai Economy in the Global Context

● Financial Planning and Control

● Strategic Marketing Management

FOUNDATION

ON

● Consumer Behavior

● Decision i

Skills

● Research Methodology in Marketing

SPECIALIZATION

● Business Creativity

● Marketing Communications and Promotions*

● Services Marketing

● Marketing Channel Strategies

● Retail Marketing

● Strategic Brand Management*

● Product Development*

● Managerial Negotiation Strategy

● Customer Relationship Management

● International Marketing*

● Seminar in Marketing

* Second degree students need to take before studying at UTS

MM PROGRAM

ADMISSION CRITERIA

The program seeks applicants with the following minimum

qualifications:

● Undergraduate Academic Record - A Bachelor Degree in

any field with a GPA of at least 2.50

● English Proficiency - English entrance examination set by

the College, or IELTS 6.0 or TOEFL 550 gained within the last

2 years

● Management Aptitude - Test of Analytical Ability set by

the College, or GMAT score of 500 gained within the last

5 years

● Prior Work Experience is valued in all programs, but not

required

● Personal Interview is required of all successful applicants

PROGRAM DURATION

PROGRAM

ACTIVITIES

The study schedule is comprised of three terms per

year. Postgraduate students can complete their

single degree with CMMU within 19 months, while

second degree students are required to study four

courses at UTS, which would normally be

completed in one

semester, or

roughly an

additional four

months.


SECOND DEGREE

College of Management

MAHIDOL UNIVERSITY

Wisdom of The Land

The qualified CMMU students in the marketing

and management (MM) program have the

opportunity to study at UTS in Sydney, Australia,

which is one of the world’s leading international

business schools. CMMU MM program students

can earn a second master’s degree by studying

at UTS for one term and taking 4 courses in the

Masters in Marketing Program at UTS.

Students have to take four more subjects at UTS

• Marketing Channel Management

• Marketing Analytics

• Pricing and Revenue Management

• Business Project: Marketing

Assistant Professor

Dr. Randall Shannon

Program Advisor

Come to learn more about the MM Program

please visit http://inside.cm.mahidol.ac.th/mm

INTERNATIONAL PROGRAM

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