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2nd day (4.2) Cagli - unido

THE FERRERO FOUNDATION

“WORK, CREATE, DONATE”

The Ferrero Foundation, created in 1983 by Michele Ferrero as “Opera

Sociale Ferrero”, was then transformed into a Foundation and officially recognized

as “Moral Entity” by Italian Law in 1991. The Foundation deals with two main

areas: social activities and culture.

The social activities are mainly dedicated to the promotion of healthy

lifestyles for Ferrero retirees, through specific physical activity initiatives as well as

through an ad hoc “Health Service”.

The cultural section promotes initiatives in the fields of literature, fine arts and

ethics, organizing conferences, workshops, seminars and exhibitions. In addition,

scholarships and other forms of financial support are awarded by the Ferrero

Foundation to individuals and/or bodies with the aim of contributing towards a

better quality of human life.


Ferrero started developing and creating its “Social Enterprises” in 2005.

Main aims:

FERRERO “SOCIAL ENTERPRISES”

Providing job opportunities by opening manufacturing plants in

Developing Countries, investing particularly in products that are not

affected by local weather conditions and that local people can afford to

purchase (typical examples: “Kinder Joy” & “Tic-Tac”)

Helping the development of local food and agriculture business by

sourcing raw materials (mainly sugar & cocoa) only locally

Once fully established and operational, investing part of their revenues

(in collaboration with the Ferrero Foundation) in the promotion and

support of local social initiatives, particularly aimed at children, in the

fields of education and health


FERRERO SOCIAL ENTERPRISES UNDER WAY

CAMEROUN

SOUTH

AFRICA

INDIA

SRI LANKA

LOCATION:

Yaounde’

Johannesburg

Baramati

Colombo

STARTING

YEAR:

2005

2006

2007

2008

SURFACE:

2.600 mq

1.300 mq

1.000 mq

1.000 mq

INITIAL

EMPLOYEES:

60

90

100

30

PRODUCTS:

Kinder Joy

Kinder Joy

& Tic Tac

Kinder Joy

& Tic Tac

Kinder Joy

& Tic Tac

DESTINATION

MARKETS:

Cameroun &

Central Africa

South Africa

India &

Malaysia

Sri Lanka &

Asia


FERRERO SOCIAL ENTERPRISE, YAOUNDE’, CAMEROUN


FERRERO SOCIAL ENTERPRISE, JOHANNESBURG, SOUTH AFRICA


FERRERO SOCIAL ENTERPRISE, JOHANNESBURG, SOUTH AFRICA


FERRERO SOCIAL ENTERPRISE, BARAMATI, INDIA


FERRERO SOCIAL ENTERPRISE, BARAMATI, INDIA


KEY BENEFITS OF SOCIAL ENTERPRISES

FOR DEVELOPING COUNTRIES

Contribution to the economic development of Developing Countries through the

creation of jobs in the industrial and distributive sector

Contribution to the development of local food and agriculture business

through local sourcing of raw materials (mainly sugar & cocoa)

Contribution towards better nutrition of local inhabitants, particularly children,

through the diffusion of affordable food products, with the right caloric and nutrient

combination

Promotion and support of local social initiatives, particularly aimed at

children, in the educational and health field

An innovative practice that could be followed by other Food Industries

wanting to invest in Developing Countries?


THANK YOU!

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