WINTER 2012 - Concordia University

concordia.edu

WINTER 2012 - Concordia University

Faculty & Staff News

As “Spike,” Professor Birdsell interacts with fans at

Round Rock Express baseball games and online via

Spike’s Twitter account.

to connect with his fans and soon,

Spike had a presence on Twitter.

“I want to keep the Express in

people’s minds,” Birdsell said.

“I want Spike to be a factor

in the entertainment.”

Spike is a fun-loving quirky mascot

who interacts with the crowd, highfiving

fans and dancing in the aisles.

Communication Professor Jeff Birdsell makes an impact on fans at Round Rock Express games as well

as with CTX Communication students.

Social media can be used as a

personal and promotional tool, but

no matter how private a page is,

the information posted is public

and permanent. It is important for

students to be responsible about what

information they decide to share.

“Students should use social media

as a tool for their personal and

professional development,” said

Birdsell. “[Personal and professional

development] is always going to

be focused around how people

are using [social media] to engage

in impression management.”

Birdsell doesn’t limit his use of

social media to the classroom.

Upon arriving to Texas, he knew

the Round Rock Express (Triple A

baseball) was in town, and at the

time, needed a summer job. He grew

up in a family that loved baseball.

He first applied at the Round Rock

Express as a Party Patrol Officer and

after a brief audition, was offered the

position of Spike, the team’s mascot.

Birdsell wanted to give Spike a voice

“I get to be the unfiltered

positive me [as Spike], I am

blessed with a mask, but

Spike also has a lot of my

own personality.”

“I get to be the unfiltered positive

me [as Spike],” Birdsell said. “I am

blessed with a mask, but Spike also

has a lot of my own personality.”

In addition to teaching and

performing at the Express games

as Spike, Birdsell is also in the

process of completing his last

semester of doctoral coursework

in Organizational Communication

from the University of Texas. He also

teaches courses and tutors student

athletes at the University of Texas.

“I have great family support from

my wife and children,” Birdsell said.

“With my busy schedule I have to

allocate my resources appropriately.”

Follow Professor Birdsell on Twitter

@profbirdsell or @Spike_RRE

Winter 2012

29

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