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Land Use & Mobility Policy Council - Los Angeles Chamber of ...

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Ronald Saldana<br />

President<br />

Pacific Rim Communications<br />

Ron Saldana is President <strong>of</strong> Pacific Rim Communications (PRC), a company that specializes in<br />

representing the solid waste and recycling industry. He also serves as Executive Director for the<br />

<strong>Los</strong> <strong>Angeles</strong> County Disposal Association (LACDA), a PRC client. LACDA represents solid<br />

waste haulers and recyclers throughout the <strong>Los</strong> <strong>Angeles</strong>, Southern California area, solid waste<br />

facilities, and represents associated companies that provide goods and services to the industry.<br />

Ron Saldana began representing the waste industry in 1993. Providing public relations,<br />

advertising, and public affairs representation, past client services have included public education<br />

and grass roots campaigns, assistance with waste facility permitting, and permitting for business<br />

and residential projects where landfill proximity is an issue. Industry association representation<br />

includes work in all regulatory areas that impact waste haulers as well as land use and zoning<br />

issues and local and state legislation.<br />

Industry public relations representation includes active community participation and support.<br />

For example, LACDA is a major sponsor <strong>of</strong> the annual L.A. Political Roast which this year<br />

raised $400,000 for the American Diabetes Association.<br />

Prior to representing the waste industry, Ron spent many years representing national trade<br />

associations. Following graduation from Brigham Young University he became Public Relations<br />

Director for the Trailer Coach Association, then PR Director for the Manufactured Housing<br />

Institute, and Regional Director for The Tobacco Institute. His writing career started<br />

compliments <strong>of</strong> Uncle Sam where Ron served as a combat correspondent writing for the Stars<br />

and Stripes publication, and as editor <strong>of</strong> the Fort McArthur Star & Missile newspaper.

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