Operational

nuigalway.ie

Operational

Challenges in pursuing open innovation

• Message for companies: no half measures

– Sharing ideas is a two-way street

– New attitudes needed towards control/ownership

– Open innovation means less control, more use of partners who can

do it better than you can

• Message for academics: a phenomenon in need of theory

– When is open innovation damaging? What are is limits?

– What are the most appropriate theoretical underpinnings?

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