BoxOffice® Pro - May 2014
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INSIDE YOUR THEATER<br />
was how do we reimagine<br />
monitoring? How do we<br />
make it better? How do<br />
we take what we built with<br />
Cinevise and continue to<br />
improve on that?”<br />
Cielo is the new remote monitoring solution from CE+S, the next<br />
step for exhibitors who want total management control of their cinemas<br />
through one simple digital interface. With Cielo, CE+S intends<br />
to redefine how cinema managers can operate their theaters more<br />
efficiently.<br />
“Cielo is the next level of remote monitoring,” says Younger. “The<br />
remote monitoring product that we have on the market now is Cinevise,<br />
and that has picked up a lot of speed in the last two years. We’ve<br />
been very nimble, very innovative in the remote monitoring space—<br />
and it’s a tough space to really stand out, simply because I feel that you<br />
can sense the frustration from movie-theater owners that monitoring<br />
to them is very much this black box that they don’t understand. So we<br />
took the approach of being very transparent with the cinema owners:<br />
they can see what we see; we’re being very proactive as far as alerting<br />
them of the issues rather than being reactive [to their problems].”<br />
CE+S introduced the product at CinemaCon and will begin taking<br />
orders for it at CineEurope this June.<br />
welcomed the competition<br />
by installing<br />
a series of custom-built<br />
reclining<br />
seats from Dolphin<br />
on its original slope<br />
floors, avoiding the<br />
costly construction<br />
expense of converting<br />
to stadium seating.<br />
The gamble paid off;<br />
VIP seating has reportedly<br />
made a significant impact for the smaller business, despite the<br />
corporate multiplex down the road. Sam Snell of Dolphin Seating says<br />
that the growing popularity of reclining seats is part of a larger trend<br />
among exhibitors shifting to more upscale offerings.<br />
DOREMI<br />
OFFERING ACCESSIBILITY TECHNOLOGY FOR THE<br />
HEARING AND VISUALLY IMPAIRED<br />
CRETORS<br />
THE CONCESSION<br />
EXPERTS MOVE TO A<br />
NEW MIDWEST HQ.<br />
n Cretors introduced the<br />
first patented steam-driven<br />
popcorn machine in 1893.<br />
The company has been a<br />
reference point in the concession<br />
industry ever since.<br />
Cretors produces a wide range of concession equipment, including<br />
countertop machines like Poppi, a small 12-ounce hot-air popper that<br />
avoids the need for messy corn oil. The popcorn veterans are seeing<br />
strong growth in their business, leading them to recently relocate to a<br />
larger new headquarters in Illinois.<br />
DOLBY LABORATORIES<br />
A RECORD BOX OFFICE YEAR<br />
AWAITS—IS YOUR THEATER<br />
READY?<br />
n Dolby is asking exhibitors to get an<br />
early start on what is sure to be a huge<br />
2015 at the box office. The company is<br />
expanding the reach of its immersive<br />
audio technology, Dolby Atmos, with its<br />
sights set on helping exhibitors add more selling points for consumers.<br />
“We have a great year ahead in 2015, and it’s great for exhibitors to<br />
think about additional screens for their immersive audio experience,”<br />
says Stuart Bowling, Dolby’s director of market development. Dolby<br />
is also preparing to equip exhibitors on the visual side, offering their<br />
next-generation laser-projected 3D, compatible with both Barco and<br />
Christie projectors.<br />
DOLPHIN SEATING<br />
LEADING THE CHARGE IN VIP SEATING<br />
n A family-run exhibitor in North Carolina sought out Dolphin to<br />
upgrade their seating after a multiplex opened nearby. The exhibitor<br />
n Doremi’s accessibility products open the cinema experience to a<br />
wider range of moviegoers. CaptiView offers an in-theater closed-captioning<br />
system that transmits and receives captions on a wireless band<br />
frequency, accessible from any seat in the audience. Fidelio is a wireless<br />
audio system that delivers a VI soundtrack (descriptive narration for<br />
the visually impaired) and HI soundtrack (amplified sound for the<br />
hearing impaired) to theaters, accessible through a compact audio<br />
receiver with a plug-in headset. Doremi also offers mastering software<br />
with CineAsset, a suite that can create and play back encrypted and<br />
unencrypted DCI-compliant packages.<br />
ENTERTAINMENT SUPPLY &<br />
TECHNOLOGIES<br />
A ONE-STOP SHOP FOR CINEMA OWNERS<br />
n “ES&T provides all the FF&E equipment that creates the cinema<br />
experience,” says Barney Bailey, president and CEO of Entertainment<br />
Supply & Technology. “If somebody wanted to open a new cinema, we<br />
could outfit the project with everything they need and install it.”<br />
As a one-stop shop for exhibitors, Bailey is keenly aware of the<br />
current trends occurring in the exhibition business. “What I can tell<br />
you is that by casual conversations at CinemaCon or in client business<br />
meetings, the dine-in experience is absolutely driving the per capita levels<br />
of food and drink sales, which the exhibitors love. Personally, it’s the only<br />
way I want to go to the movies nowadays.<br />
“Great comfort, great sound and digital projection, great auditorium<br />
seating, and then throw in great food and drink; it’s a model<br />
for success. There may be some cinema owners still contemplating<br />
32 BoxOffice ® <strong>Pro</strong> The Business of Movies MAY <strong>2014</strong>