BoxOffice® Pro - May 2014

INSIDE YOUR THEATER
was how do we reimagine
monitoring? How do we
make it better? How do
we take what we built with
Cinevise and continue to
improve on that?”
Cielo is the new remote monitoring solution from CE+S, the next
step for exhibitors who want total management control of their cinemas
through one simple digital interface. With Cielo, CE+S intends
to redefine how cinema managers can operate their theaters more
efficiently.
“Cielo is the next level of remote monitoring,” says Younger. “The
remote monitoring product that we have on the market now is Cinevise,
and that has picked up a lot of speed in the last two years. We’ve
been very nimble, very innovative in the remote monitoring space—
and it’s a tough space to really stand out, simply because I feel that you
can sense the frustration from movie-theater owners that monitoring
to them is very much this black box that they don’t understand. So we
took the approach of being very transparent with the cinema owners:
they can see what we see; we’re being very proactive as far as alerting
them of the issues rather than being reactive [to their problems].”
CE+S introduced the product at CinemaCon and will begin taking
orders for it at CineEurope this June.
welcomed the competition
by installing
a series of custom-built
reclining
seats from Dolphin
on its original slope
floors, avoiding the
costly construction
expense of converting
to stadium seating.
The gamble paid off;
VIP seating has reportedly
made a significant impact for the smaller business, despite the
corporate multiplex down the road. Sam Snell of Dolphin Seating says
that the growing popularity of reclining seats is part of a larger trend
among exhibitors shifting to more upscale offerings.
DOREMI
OFFERING ACCESSIBILITY TECHNOLOGY FOR THE
HEARING AND VISUALLY IMPAIRED
CRETORS
THE CONCESSION
EXPERTS MOVE TO A
NEW MIDWEST HQ.
n Cretors introduced the
first patented steam-driven
popcorn machine in 1893.
The company has been a
reference point in the concession
industry ever since.
Cretors produces a wide range of concession equipment, including
countertop machines like Poppi, a small 12-ounce hot-air popper that
avoids the need for messy corn oil. The popcorn veterans are seeing
strong growth in their business, leading them to recently relocate to a
larger new headquarters in Illinois.
DOLBY LABORATORIES
A RECORD BOX OFFICE YEAR
AWAITS—IS YOUR THEATER
READY?
n Dolby is asking exhibitors to get an
early start on what is sure to be a huge
2015 at the box office. The company is
expanding the reach of its immersive
audio technology, Dolby Atmos, with its
sights set on helping exhibitors add more selling points for consumers.
“We have a great year ahead in 2015, and it’s great for exhibitors to
think about additional screens for their immersive audio experience,”
says Stuart Bowling, Dolby’s director of market development. Dolby
is also preparing to equip exhibitors on the visual side, offering their
next-generation laser-projected 3D, compatible with both Barco and
Christie projectors.
DOLPHIN SEATING
LEADING THE CHARGE IN VIP SEATING
n A family-run exhibitor in North Carolina sought out Dolphin to
upgrade their seating after a multiplex opened nearby. The exhibitor
n Doremi’s accessibility products open the cinema experience to a
wider range of moviegoers. CaptiView offers an in-theater closed-captioning
system that transmits and receives captions on a wireless band
frequency, accessible from any seat in the audience. Fidelio is a wireless
audio system that delivers a VI soundtrack (descriptive narration for
the visually impaired) and HI soundtrack (amplified sound for the
hearing impaired) to theaters, accessible through a compact audio
receiver with a plug-in headset. Doremi also offers mastering software
with CineAsset, a suite that can create and play back encrypted and
unencrypted DCI-compliant packages.
ENTERTAINMENT SUPPLY &
TECHNOLOGIES
A ONE-STOP SHOP FOR CINEMA OWNERS
n “ES&T provides all the FF&E equipment that creates the cinema
experience,” says Barney Bailey, president and CEO of Entertainment
Supply & Technology. “If somebody wanted to open a new cinema, we
could outfit the project with everything they need and install it.”
As a one-stop shop for exhibitors, Bailey is keenly aware of the
current trends occurring in the exhibition business. “What I can tell
you is that by casual conversations at CinemaCon or in client business
meetings, the dine-in experience is absolutely driving the per capita levels
of food and drink sales, which the exhibitors love. Personally, it’s the only
way I want to go to the movies nowadays.
“Great comfort, great sound and digital projection, great auditorium
seating, and then throw in great food and drink; it’s a model
for success. There may be some cinema owners still contemplating
32 BoxOffice ® Pro The Business of Movies MAY 2014