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Grosse schützen Kleine

Österreich

ANNUAL REPORT

Our vision

2000

Our vision: A safe world for our children

A safe world for our children

Österreich


Our Vision

Our Vision: A safe world for our children

A safe world for We wish to express our thanks to

all partners for their support and endeavours


Austria

GROSSE SCHÜTZEN KLEINE

List of Contents

Our Vision 2

List of Contents 3

Preface of the President 4

GROSSE SCHÜTZEN KLEINE 5

GROSSE SCHÜTZEN KLEINE AUSTRIA 5

Basic Situation in Austria 6

Objectives 2000 7

GROSSE SCHÜTZEN KLEINE International 8

Internatinal Memberships 9

Science and Research 10

GROSSE SCHÜTZEN KLEINE National 11

National Event – Bike Helmet Demonstration 12

Safety Education – CD-Rom 13

Child Safety Box 14

Information Professionals 15

Information Campaigns 16

Public Relations 17

Participation in Conferences and Congresses 19

GROSSE SCHÜTZEN KLEINE - National Coalition Partners 20

Coalition Partner Carinthia 21

Coalition Partner Lower Austria 25

Coalition Partner Upper Austria 26

Coalition Partner East Tyrol 27

Coalition partner Salzburg 29

Coalition Partner Styria 33

Coalition Partner Vienna 36

GROSSE SCHÜTZEN KLEINE - Addresses 38

3


Austria

Preface of the President

Accidents are no incidents

An accident cannot be regarded as mere stroke of fate. There is always

a certain cause leading to an accident. Prevention of an injury requires

knowledge of risks and hazards and demands counterreaction, so that it

may not occur at all.

In our studies, being published in renowned magazines, we analyze injuries

of children in detail; thus improvements within the field of product

safety can be gained in cooperation with producers, dealers and others.

By projects elaborated in this connection important messages about

risks and preventive measure are passed on to various target groups.

Due to our common efforts, we were able again this year to contribute

to the success in childhood injury prevention. This report is to give a

short description of the work done in the field of injury research and

–prevention in all our branch offices and to render account for the

money received from official and private sponsors.

This annual report is also meant to give our project partners, sponsors

and supporters an overview on the activities definitively carried out and

to thank them sincerely for their support.

o.Univ.Prof. Dr. Michael E. Höllwarth

4


Austria

GROSSE SCHÜTZEN KLEINE

President

Vice-Presidents

Honorary-Presidents

Head-Cashier

Deputy-Cashier

First-Clerk

Second-Clerk

Project Management

Univ. Prof. Dr. Michael E. Höllwarth

Univ. Prof. Dr. Gernot Brandesky

Univ. Prof. Dr. Axel Haberlik

Dr. Andreas Konrad

Univ. Prof. Dr. Johannes Mayr

Univ. Prof. Dr. Günther Schimpl

Univ. Prof. Dr. Hugo Sauer

DDr. Karl Frühwirth

KommR. Rudolf Konrad

Dr. Ernst Köppel

Maria Müller

Dr. Sirkka-Liisa Zeder

Gudrun Raber

Mag. Dr. Peter Spitzer

Secretariate

Gunda Mannsberger

Maria Stafford

Tulln

Linz

Vienna

Salzburg

Lienz

Graz

Klagenfurt

Auenbruggerplatz 34, 8036 Graz

Tel: (0316) 385-3764 Fax: -3693

e-mail: kinder.unfall@kfunigraz.ac.at

5


Austria

GROSSE SCHÜTZEN KLEINE

Basic Situation in Austria

Each year 800.000 accidents occur in Austria requiring medical attention; more than a

quarter thereof, in 1996 the number was 230.000, concern children ages 14 and under.

To the above number 3000 death-related injuries can be added, including around 100

children (1996: 101 children sustained death-related injuries).

These injuries have an enormous impact on the entire economy of Austria, i.e. a loss of

155 billion Austrian Schilling annually.

As to be proved by statistics, children ages 14 and under are main victims of non-death

related injuries during leisure time, at home and during sports (90%). 42 % thereof

occur in the very close surroundings of children – in houses, flats and gardens.

The percentage of injuries occurring in traffic and on the way to school (5,2%) is

almost equal to injuries at schools (4,8%).

6


Austria

GROSSE SCHÜTZEN KLEINE

Objectives 2000

By national and regional projects and campaigns GROSSE

SCHÜTZEN KLEINE is turning against the number one killers of

children ages 14 and under.

In 2000 the national work in preventing measures was

concentrated on

• Household

• Traffic

• Playgrounds

covering research work and projects for people concerned on

national and regional levels, for parents and also children, who

were actively involved

7


Austria

GROSSE SCHÜTZEN KLEINE

International

Standard Institutes

Science and Research

8


Austria

International

Standard Institutes

Cooperation in the Austrian Institute of Standards –member

of the European Institute of standards

CEN (the European standards organization) – research on

suffocation accidents to children aged 4 and under, who have

either slipped through or became trapped within child-care

products (high chairs, bouncers, carriers etc.).

9


Austria

International

Science and Research

Nursery chest injuries

Study on child-care products

Injuries to children as passengers

Children as pedestrians in road traffic

For the last nine years GROSSE SCHÜTZEN KLEINE have been analyzing 450 traffic accidents of

children and young people as pedestrians. To avoid future traffic accidents a

Traffic safety team

was called in with experts specialized in the field of traffic, vehicle safety technique, the police

and medical doctors.

Each individual accident was analyzed in accordance with certain aspects, such as

• Opinion of the parents and the children concerned

• Medical analysis

• Record of the police

• Technical analysis of the vehicle

• Psychological and pedagogical aspects

• Discussions within the team on preventive measures.

Publications

Mayr et al.

Spitzer P., Höllwarth M.E.

Tropper U. et al.

Bunk beds - a still underestimated risk for accidents in

childhood? Eur J Pediatr (2000) 159: 440-443.

Unfallverhütung im Kindesalter. In: Muntean W. (Hsg.):

Gesundheitserziehung bei Kindern und Jugendlichen.

Medizinische Grundlagen. Springer New York 2000, 59-77.

Kinderwagenunfälle. Monatsschr Kinderheilkunde

2000 / 148; 365-367.

10


Austria

GROSSE SCHÜTZEN KLEINE

National

Bike Helmet Day

CD-Rom for Child Safety

Child Safety Box

Information Professionals

Information Campaigns

Public Relations

Participation in Conferences and Congresses

11


Austria

National

Bike Helmet Day

37 % head injuries are caused by bike accidents. Wearing a helmet would reduce this high

rate by 85 %.

Since 1992 we organize national bike helmet campaigns - this increased the percentage of

children wearing helmets from 5.6 % to 42.9 %!

Further measures are, however, necessary, as the acceptance of helmets among the youth is

only 12 % and among adults it is even less (8.1 % ).

Bike Helmet Demonstration of Sporthauptschule Schloßstraße in the city of Salzburg

Excursion with Bike Helmets of Sporthauptschule Egger Lienz

Bicycle and Roller Blade Demonstration in Klagenfurt

Bike Helmet Demonstration through the city of Graz

12


Austria

National

CD-ROM

Except for traffic education there hardly exist any educational media for

hazards in homes, gardens, within leisure time and during sports. So our

CD-Rom is meant to form an ideal supplementation for childhood safety

within these fields.

Cooperation with Hauptverband der Austriaischen Sozialversicherungsträger

(National Social Insurance Institute)

Activity

• Production of a CD-Rom for children aged six to ten

• CD-Rom dispatch to all elementary schools and general schools for

han dicapped pupils

• Training measures with and introduction of CD-Rom to all traffic

instructors

Distribution

• 3.500 elementary schools

• 500 general schools for handicapped pupils

• 80 persons responsible for traffic education

13


Austria

National

Child Safety Box

Nearly 100.000 children ages five and under are injured in homes every year

Child Safety Box – so that your child can grow up within a safe home.

Distribution of child safety boxes free of charge

second half 2000 - in cooperation with the Local Department for Housing Construction.

• 5000 boxes went to local households

Distribution of child safety boxes free of charge

in cooperation with the federal country of Salzburg

• first half of 2000 110 boxes went to day-care mothers

• second half of 2000 110 boxes were handed over to day-care mothers again

Distribution of child safety boxes free of charge

in cooperation with the federal country of Upper Austria

• 90 boxes were handed over to social departments

14


Austria

National

Information Professionals

Advanced childhood safety instruction has priority – it should, however, contain special

safety tips to be passed on at work and in private life.

We depend on the persons spreading our tips, since without them injury prevention will

remain ineffective.

Childhood injury prevention course for mid-wives

• two days

• topic injury prevention in childhood

• topic pediatric surgery

• in Fürberg/Wolfgangsee – Upper Austria

Compendium for professionals

• Text (with supplements and updates)

International data

National data

Experts info A-Z

• Slides (supplements and updates)

125 slides

Slide descriptions

15


Austria

National

Information Campaigns

The intention of distributing our information material (booklets and leaflets) to young and

expecting mothers is to pass our preventive messages to the target group at a very

sensitive moment.

Child Safety Box Folder:

• 80.000 nos. via Penaten Rooming-In-Set

• 30.000 nos. via hotels equipped for children & babies

GSK Information Folder

• 25.000 nos. via Penaten Baby-Wohlfühlbox

• 20.000 nos. via congresses at the Penaten-booth

• 20.000 nos. via the National Social and other Insurance

Institutes

The age of IT requires multiplication of information material. The

distribution of preventive measures by brochures, publications and

data material has become an essential component of injury

prevention in childhood.

Newsletter: 2 editions

Digiplaks

16


Austria

National

Public Relations

In cooperation with PRO&CO Public Relations national active press releases on priority

topics are prepared; reactive releases are made, if required by certain accidents.

This way of communication and forwarding our messages to the public has great

emphasis in our work, so we can reach and inform various target groups via media.

Main focus

GROSSE SCHÜTZEN KLEINE

The ”first address” for injury

prevention in childhood

Medical competence

First grade representatives

First hand information

Measures

General consulting

Monthly press releases on proactive topics

Reactive crisis e-mails

Annual meetings with editors

Media monitoring

Professional service

Up to date: seasonal or fast

Individual preparation

Regional data from coalition

Partners

17


Austria

National

Public Relations

Media types

Comparison between numbers of puplications 1999/2000

TV-presence

Willkommen Österreich

Willkommen Österreich

Help-TV

topic: water slides

topic: inflatable bouncers

topic: dog bites

18


Austria

National

Participation in Conferences and Congresses

Participation in SAFE KIDS Leadership Conference

Washington January

Bundesministerium für Justiz, Konsumentenschutz (Department of Justice )

”Product Safety“ meeting

Dangerous products from the point of view of pedestrians

March 9, Vienna

Postgraduate education of medical doctors and pedestrians

Injury prevention – theory and practise

May 27, Lower Austria

Österreichische Gesellschaft für Kinder- und Jugendheilkunde

Arbeitskreis Unfallforschung und –prophylaxe

Meeting with GROSSE SCHÜTZEN KLEINE

September 21, Graz

Österreichische Konferenz Gesundheitsfördernder Krankenhäuser

Förderung von Gesundheit durch Empowerment

GROSSE SCHÜTZEN KLEINE: childhood accidents in traffic

October 12/13, Vienna

Bundesministerium für Unterricht (Department for Education)

Use of childhood safety CD-Rom in school education

November 7, Wels, Upper Austria

Arbeitsgemeinschaft Kinderphysiotherapie-Kongress

”Das Kind in der Therapie“

GROSSE SCHÜTZEN KLEINE: injury prevention

November 10/11, Villach

19


Austria

GROSSE SCHÜTZEN KLEINE

Coalition Partners

CARINTHIA

LOWER AUSTRIA

UPPER AUSTRIA

EAST TYROL

SALZBURG

STYRIA

VIENNA

20


Carinthia

Carinthia

profession

tasks

Univ.Prof.Dr. Gernot Brandesky

Mag. Silke Ruprecht

Mag. Sigrid Götzhaber

Mag. Iris Perko

pediatric surgeon

psychologist

psychologist

psychologist

head of branch office

project management

safety instructor

safety instructor

Safety education at elementary schools (37 classes)

Safety education at kindergartens

Projects on injury prevention at grammar schools

Rose-thistle campaign

„Wiff-Zack Club“

Meetings for parents

Bike and roller blade helmet demonstrations

Safety days in Cyrinthia’s skiing areas

Lectures

Excursions

Expert opinions on ways to school

21


Carinthia

Coalition Partner Carinthia

Safety-Wiff-Zack

Due to their development children do not recognize dangers early enough to escape them

or to behave correctly until the age of nine or older.

By certain training methods preventive behavior can be practiced thus promoting safety

consciousness of children.

Introduction of ”injury prevention“

Emphases of injury prevention at home, in traffic, during sports and leisure timeright

behavior with animals

Seasonal topics

Educational excursions

Instruction aids: dolls, safety-bear costumes, Wiff-Zack, further material

During the winter term of 1999/2000 participation of 950 children

During summer term 2000: participation of 850 children

22


Carinthia

Coalition Partner Carinthia

Rose-thistle Campaign

Although the use of restraint-systems is compulsory in Austria, an adequate fastening of

children in car seats is not a matter of self-evidence.

It was observed, that only six of ten children were secured by a safety belt and only four

of six children were fastened correctly.

In front of schools and kindergartens arriving cars are checked on safety standards

for kids in cooperation with the police

If the safety standards will be met, pupils hand over a rose to the driver – if not,

the driver receives a thistle together with an appropriate notice

650 cars were checked already

Correct safety standards at 70% of the cars

23


Carinthia

Coalition Partner Carinthia

Safety Day in Carinthia’s Skiing Areas

During the past years the general fitness of children and young people was gradually

decreasing. This fact in combination with fatiguing of pupils during a skiing day has an

enormous influence on the cause of accidents.

Skiing safety day on ”Gerlitzen“, February, 19

Cooperation with ”Sportamt Klagenfurt”

Certain program highlights

Participation of 350 children

24


Lower Austria

Coalition Partner Lower Austria

profession

tasks

Prim.Univ.Doz.Dr. Hans Salzer

pediatrician

head of branch office

Further education of parents in Tulln with the emphasis on injuries of children aged one

year and under

Injury prevention training of people concerned in cooperation with the Red Cross of Lower

Austria

Injury prevention for ”Hausfrauen aktiv in Fels am Wagram"

Scientific work such as finding out the number of children being transported by ambulance

cars from the location of accidents

25


Upper Austria

Coalition Partner Upper Austria

profession

tasks

Prim.Dr. Michael Engels

pediatric surgeon

head of branch office

Monthly training courses for school classes at the pediatric surgery department of the

hospital.

Lectures on child safety for nursery school teachers in kindergartens at Linz and suburbs

First aid folder

Distribution of first-aid kit in conjunction with ”Mutter-Kind-Verein“

Several reports annually on childhood injuries

Press releases in cooperation with Pro&Co Public Relations

Study on aspiration accidents

26


East Tyrol

Coalition Partner East Tyrol

profession

tasks

OA.Dr. Hermann Sonnberger

pediatrician

head of branch office

Information on childhood injury prevention to women in childbed at the district hospital

of Lienz

Distribution of child safety box folders to mothers leaving the hospital

Distribution of information material through safety house at the emergency department

for children

Regular visits of school classes to the pediatric department of the hospital

Hospital teacher for children also informs on childhood injury prevention

27


East Tyrol

Coalition Partner East Tyrol

Childhood safety education in kindergartens and elementary schools of East Tyrol

• Dispatch of one safety memory and one manual on injury prevention to all local kindergartens

• Distribution of one safety calendar, one accident prevention rally and one CD-Rom to all local

elementary schools

Bike helmet day, June 8, 2000

Roller blade course in cooperation with ”Sicheres Tirol” at the autumn fair of East Tyrol

28


Salzburg

Coalition Partner Salzburg

profession

tasks

Prim.Univ.Doz.Dr. Irene Oesch Hayward

OA Dr. Jan Bauer

Dr. Monika Bauer

pediatric surgeon

pediatric surgeon

medical doctor

head of branch office

project management

project management

Home safety

Childhood safety education in kindergartens

Injury prevention for new kinds of sports

Childhood safety on skiing slopes

Bike helmet demonstration

Prevention and health

Lectures

Media work

29


Salzburg

Coalition Partner Salzburg

Home Safety

Basic Situation:

• Annually 100.000 children need hospital treatment due to accidents at homes.

Target:

• Reduction of childhood accidents at home

• Hinting to the most frequent sources of hazards children are exposed to and

passing on important tips on injury prevention.

Project:

• Common event of GROSSE SCHÜTZEN KLEINE; Salzburg, the GKK (insurance

company) Salzburg and the Red Cross of Salzburg to reduce accidents at home

• Adaption of the three folders ”Safety for your Child“, from birth to two years in

accordance with the conditions of Salzburg

• Design and preparation of an envelope containing the above

three folders, a card with emergency phone numbers and a

child safety box folder – distribution of this envelope at

GKK, local pediatricians and maternity centers.

• Sale of child safety boxes.

30


Salzburg

Coalition Partner Salzburg

Sensitizing for Dangers

Basic Situation:

• Toddlers are interested in everything; they want to discover their surroundings by

mouthing, they draw cups filled with hot liquids from the table or touch hot oven

plates.

• The consequences are severe injuries entailing lifelong problems

Target:

• to reduce severe burns and scalds

• to reduce severe cauterizations and poisonings of toddlers

Project:

• Contacting and informing ”Salzburger toddler groups“ about preventing measures

• Informing kindergartens about the tasks, activities and offers of GROSSE SCHÜTZEN

KLEINE

• Distribution of the brochures ”Kleine Lebensretter“ and ”Wie schütze ich mein Kind“

• Production of two placards ”Mami beim Kochen helfen“ and ”Chemical Accidents“

• Production of two information sheets

• Distribution of placards at toddler groups and kindergartens

31


Salzburg

Coalition Partner Salzburg

Injury Prevention during Sports

Basic Situation:

• Sport accidents of all kinds are the number one of accidents children aged six to

fifteen sustain.

• Trendy sports, such as skiing, snowboarding, biking, skateboarding, roller blading,

mini-scootering cause most childhood accidents.

Target:

• Education of pupils to practice these kinds of sports in a responsible and fair way

Projects:

• Winter 2000 to 2001: injury prevention in winter sports

• Spring 2001: injury prevention in summer sports

• Common event of GSK and Intersport Eybl at elementary schools of Salzburg

• Experts‘ demonstration (Intersport Eybl) of a complete safety equipment and correct

practice of various kinds of sports

• Hinting to possible sources of hazards and possibilities

to prevent injuries

• Video (slide-) demonstration of the most frequent

accidents and their consequences

32


Styria

Coalition Partner Styria

profession

tasks

Univ.Prof. Dr. Michael E. Höllwarth

Mag. Dr. Peter Spitzer

Gunda Mannsberger

Maria Stafford

pediatric surgeon

AHS-teacher

translator

secretariate

president of GsK

project management

secretariate

secretariate

Conception of studies

Collection of scientific publications

Service of internal specialized library

Service of project pool

Looking after national projects

Coordination of coalition partners

Strategic project planning

Working out of the Annual Report

Communication with Johnson & Johnson

Conception of activities concerning further education,

lectures and seminars Training of traffic instructors

Further education in childhood safety of kindergarten

teachers

Dispatch of brochures and all sorts of information material

Communication with Pro&Co for press releases

33


Styria

Coalition Partner Styria

Child Safety on Playgrounds

Each year nearly 8000 children are hurt in playgrounds.

The leading cause for injuries are falls from heights.

As 90 % of playgrounds showed inadequate surfacing and maintenance

seems to be a problem on 70 % of playgrounds, a campaign was launched

by the Local Department for Housing Construction.

Activity

Production of a playground folder hinting to the main sources of danger

on public playgrounds.

Distribution

• To all districts of Styria

• To housing societies.

34


Styria

Coalition Partner Styria

Safe Styria for Children

About 12.000 childhood accidents occur in Styria annually. Children 10 and under

are main victims of accidents occurring at home, during sports or in traffic.

In cooperation with the Health Department of the Local Government

production of a:

DVD on child safety with child-care products.

ORF series for the local TV stations (10 part series).

Advertisements in the local newspaper (10 ads)

Safety bear info tours, June – October, at:

• Furniture stores (Kika, Gröbl)

• Styrian health insurance institute and branch institutes

• Local hospitals (departments for children and gyn.

departments)

• Advertisements in local newspapers.

October: final press conference with local health

concerned politician.

35


Vienna

Coalition Partner Vienna

profession

tasks

Prim.Univ.Doz.Dr. Günter Fasching

and medical doctors of ”Preyer’sches Kinderspital“

pediatric surgeon

head of branch office

Petra Sandtner

Fa. Ethicon (Johnson & Johnson)

secretariate

Scientifically based lectures on roller blading and

”Childhood Accidents”

PR-activities:

Various TV –broadcastings on childhood injury prevention and

home injuries

Since October 2000

Prim.Univ.Prof.Dr.A. Rokitansky of SMZ-Ost-Donauspital with Dr.Ursula Kohlhuber and OA Dr. Edmund

Blab is head of the Vienna branch office, since Mr. Fasching has moved to Klagenfurt and is now

head of the Pediatric surgery of the LKH Klagenfurt.

SMZ-Ost Donauspital

Kinderchirurgische Abteilung

Langobardenstraße 122

1220 Wien

Tel: 01/ 28802-4402

36


Vienna

Coalition Partner Vienna

Taxi with Child Safety Seat

Already in 1997 a group of taxi drivers in Graz was trained by GROSSE SCHÜTZEN KLEINE

and equipped with child safety seats.

Now realization of this compaign at a larger scale in Vienna.

Cooperation with the National Traffic Safety Fund.

Training of taxi drivers

Strickers on taxis with child safety seats

Media work

Evaluation late autumn 2000

37


Austria

GROSSE SCHÜTZEN KLEINE

Addresses

GROSSE SCHÜTZEN KLEINE

Kärnten

Prim.Univ.Doz.Dr. Günter Fasching

LKH Klagenfurt

St.Veiter Straße 47

A-9026 Klagenfurt

GROSSE SCHÜTZEN KLEINE

Osttirol

OA Dr. Hermann Sonnberger

BKH Lienz/Kinderabteilung

Emanuel von Hiblerstr. 5

A-9900 Lienz

GROSSE SCHÜTZEN KLEINE

Niederösterreich

Prim.Dr. Hans Salzer

LKH Tulln Kinderabteilung

Alter Ziegelweg 50

A-3430 Tulln

GROSSE SCHÜTZEN KLEINE

Salzburg

Prim.Univ.Doz.Dr. Irene Oesch Hayward

A.ö. LKA. Abt. für Kinderchirurgie

Müllner Hauptstraße 48

A-5020 Salzburg

GROSSE SCHÜTZEN KLEINE

Oberösterreich

Prim.Dr. Michael Engels

Chir. Abt. am LKH

Krankenhausstraße 26

A-4020 Linz

GROSSE SCHÜTZEN KLEINE

Steiermark

Univ.Prof.Dr. Michael E. Höllwarth

Auenbruggerplatz 34

A-8036 Graz

GROSSE SCHÜTZEN KLEINE

Wien

Prim.Univ.Prof.Dr. Alexander Rokitansky

SMZ-Ost – Donauspital

Kinderchir. Abteilung

Langobardenstr. 122

A-1220 Wien

38


Österreich

Auenbruggerplatz 34, A-8036 Graz

Tel.:(0316) 385 3764, Fax.:(0316) 385 3693

E-mail: kinder.unfall@kfunigraz.ac.at

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