Qatar Sport 21_COVER_FINAL.indd - Qatar Olympic Committee

Qatar Sport 21_COVER_FINAL.indd - Qatar Olympic Committee

Qatar Sport 21_COVER_FINAL.indd - Qatar Olympic Committee


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Returning to the top of<br />

golf’s world rankings<br />


From Manchester to Paris<br />

– the making of an icon<br />


One to watch at Doha’s<br />

Diamond League opener<br />

ISSUE <strong>21</strong> MAY 2013 $10<br />







IT’S A HIT!<br />






18<br />

INSIDE<br />

5 In Focus<br />

<strong>Sport</strong>ing life through a lens<br />

8 Global <strong>Sport</strong>s Update<br />

Insight from around the world<br />

12 David Beckham<br />

The making of an icon<br />

16 Coming Up<br />

Your essential sports event guide<br />

18 Home Gyms<br />

Fitness begins at home<br />

22 National <strong>Sport</strong>s Day<br />

Backed by the business community<br />

22<br />

24<br />

24 Try Triathlon<br />

Top 10 tips for every level<br />

26 Leaders<br />

Opinion from the IOC and QOC<br />

on <strong>Qatar</strong>’s National <strong>Sport</strong>s Day<br />

30 Schools <strong>Olympic</strong> Programme<br />

A step change in sports education<br />

12<br />

34 For the Record<br />

Tiger Woods is back on top<br />

36 Trends<br />

On the grid with Formula E<br />

No article in this publication or part thereof may be reproduced<br />

without proper permission and full acknowledgement of the source:<br />

<strong>Qatar</strong> <strong>Sport</strong>, a publication of the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong>.<br />

© <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong>, 2013<br />

www.olympic.qa<br />

qoc@olympic.qa<br />

Designed and produced for the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> by<br />

<strong>Sport</strong>Business Group, London. Cover photo: Action Images

Welcome<br />

The sixth edition of our innovative School’s <strong>Olympic</strong> Programme reached its climax in April and we are<br />

delighted to report that this year saw a continuation of the growth that has been a consistent feature of this<br />

hugely popular event.<br />

This year 22,000 young people of both genders took part in a programme which embraced 10 <strong>Olympic</strong> and<br />

Paralympic sports under the theme ‘<strong>Sport</strong> for Investment.’<br />

The School’s <strong>Olympic</strong> Programme provides opportunities for youngsters from all parts of our community<br />

to experience different sports and to take part in activities designed to promote a healthy, active lifestyle. Its<br />

popularity is evident in the number of participants and we can think of no better investment than providing<br />

boys and girls with an unforgettable introduction to the enjoyment which comes from sport and the many<br />

health and social benefits it delivers.<br />

Next year the programme will be themed ‘<strong>Sport</strong> and Integrity’ and the <strong>Olympic</strong> sport of shooting will be<br />

included for the first time.<br />

Maintaining the integrity of sport is a key theme for the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> as we believe it lies at the<br />

very heart of sport and everything it stands for. Our commitment to integrity is the driving force behind the<br />

Save the Dream campaign which we have developed alongside the International Centre for <strong>Sport</strong>s Security and<br />

which is represented by legendary Italian footballer Alessandro del Piero.<br />

The programme is designed to nurture sport’s core values among young people and we hope it will inspire a<br />

new generation of athletes to safeguard the integrity of sport for years to come. Save The Dream and its new<br />

logo were launched to an international audience during a spectacular multimedia presentation and the first<br />

Save The Dream Award was presented to Spanish athlete Fernandez Anaya for his honesty and sportsmanship<br />

in refusing to take advantage of an error by an opponent during a cross country race last year. He was a worthy<br />

winner who provides a perfect example of the values which Save the Dream has been set up to promote.<br />

<strong>Qatar</strong>’s focus on sport is evident in two exhibitions being staged in the country. The first is ‘Hey Ya’ Arab<br />

Women in <strong>Sport</strong>, by the renowned photographer Brigitte Lancombe, who, with her sister, travelled to 20 Arab<br />

countries to photograph and film female athletes at every level. It is an inspirational exhibit which underlines<br />

our commitment to provide equal opportunity and encouragement for women to play a full role in the sporting<br />

life of our country.<br />

A second exhibition supported by the <strong>Qatar</strong> Museums Authority, is ‘<strong>Olympic</strong>s Past and Present’ a fascinating<br />

and engaging collection of objects and artefacts tracing the <strong>Olympic</strong> games back to their earliest days. The<br />

exhibition, which has previously only been seen in Lausanne, Switzerland, is proving extremely popular and we<br />

look forward to a day when <strong>Qatar</strong> writes its own chapter in the history of the <strong>Olympic</strong> Games.<br />

Our attention now turns to upcoming events and we are excitedly anticipating the opening IAAF Diamond<br />

League event of the year on May 10 while shortly afterwards (May 15-17) we are proud to host the Asian<br />

3-on-3 basketball championships.<br />

As ever, these are exciting times and our sporting calendar for 2013-14 shows that we will host 81 events of<br />

which 40 are annual international events, 29 are GCC events and eight are local. Among the events which we are<br />

already preparing to host are the 2014 FINA Short Course Championships and you can be sure that competitors,<br />

officials and spectators at this and every other event will enjoy the same warm and sporting <strong>Qatar</strong>i welcome.<br />

Saoud Bin Abdulrahman Al-Thani<br />

Secretary General, <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong><br />

4 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

1<br />

1<br />





1 IN HIS GRASP<br />

Real Madrid coach Jose Mourinho and<br />

Manchester United’s Alex Ferguson<br />

show contrasting emotions during<br />

a Champions League match at Old<br />

Trafford, March 5, 2013.<br />

Photograph by: REUTERS/Phil Noble<br />

2 JUMP FOR JOY<br />

Jorge Lorenzo of Spain celebrates his<br />

win next to second place Valentino<br />

Rossi at the <strong>Qatar</strong> MotoGP in Doha,<br />

April 7, 2013.<br />

Photograph by: REUTERS/Fadi<br />

Al-Assaad<br />

2<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 5

IN FOCUS<br />


Canada’s women’s team pursuit trio lose control at the ISU<br />

World Single Distances Championships 2013 in Sochi, Russia,<br />

March 24, 2013. Photograph by: REUTERS/Grigory Duko<br />


British-Indian marathon runner, Fauja Singh, 101, jogs with<br />

his coach before a 10-kilometere race at the Hong Kong<br />

Marathon, February <strong>21</strong>, 2013.<br />

Photograph by: REUTERS/Bobby Yip<br />

5 POWER PLAY<br />

Jamaican <strong>Olympic</strong> gold medallist Usain Bolt wins a 150 metres<br />

challenge event on a track next to Copacabana Beach in Rio<br />

de Janeiro, Brazil, March 31, 2013.<br />

Photograph by: REUTERS/Sergio Moraes 3<br />

4<br />

6 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

5<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 7

update<br />

GREAT<br />


The new America’s Cup format could change one of the<br />

world’s most prestigious sporting events for years to come<br />

The competitors at this year's America's Cup in San Francisco Bay will be sailing fast-moving catamarans.<br />

t<br />

he 34th America’s Cup in San Francisco, USA, this<br />

September, will see massive changes in the way the event<br />

is presented to sailing fans both on and off the waves.<br />

The changes, since the last America’s Cup 2010, were devised<br />

by Team Oracle USA which was awarded the event’s commercial<br />

rights as per the competition’s traditional “Deed of Gift” transfer<br />

of rights to the defending champions.<br />

The 2010 race was hastily convened after a two-year legal<br />

battle between the then defending champion Alinghi Racing<br />

of Switzerland and the challenger BMW Oracle Racing, as the<br />

Oracle Team USA team was called that year.<br />

For this year's event, Oracle Team USA, led by billionaire<br />

owner Larry Ellison, has had the time and resources to completely<br />

revamp the 162-year-old race – setting up the America’s Cup Event<br />

Authority (ACEA) to create a new America’s Cup programme.<br />

The ACEA has added new boats and events to improve the<br />

spectacle and commercial appeal.<br />

Most significantly, the ACEA has changed the boats from the<br />

slow monohulls used from 1992 to 2007 to fast catamarans which<br />

can race closer to the shore, giving spectators a better view of the<br />

race. The race will also take advantage of the natural contours of<br />

San Francisco Bay to create what the organisers call “a true stadium<br />

sailing experience”.<br />

The new boats can sail in a wider range of weather conditions<br />

than the old boats, including in wind speeds from three knots<br />

to 30 knots, meaning that races are more likely to start on time,<br />

which helps spectators and broadcasters alike.<br />

A new competition cycle has also been set up with the<br />

introduction of the World Series of 16 qualifier events from 2011,<br />

which feeds into the traditional Louis Vuitton Cup series in July<br />

2013 to decide which boat challenges Oracle Team USA.<br />

The first Youth America’s Cup, sponsored by Red Bull, will<br />

launch in August, with the America’s Cup itself following in<br />

September 2013 with up to 17 races.<br />

The new format and the World Series, in particular, was driven<br />

partly by the demands of sponsors, according to ACEA chief<br />

executive Stephen Barclay.<br />

“All partners and sponsors over the years, including Louis<br />

Vuitton for almost 30 years, have said that the America’s Cup is a<br />

fantastic property but once every four or five years is not enough.<br />

We need much more visibility,” Barclay said.<br />

“More visibility means more sponsorship dollars, and all of<br />

a sudden creates a virtuous circle whereby the teams get on a<br />

stronger financial footing.”<br />

8 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

Barclay said it would take time for the<br />

new structure to transform the event's<br />

commercial fortunes. “We were selling the<br />

promise; we are now selling the reality.<br />

The television ratings for the World Series<br />

in America are, in fact, greater than for<br />

the NHL [the North American ice hockey<br />

league] so there’s a lot of interest from the<br />

broadcast networks.”<br />

For all that, the teams themselves<br />

are still struggling to meet the cost of<br />

competition. Only three teams have made<br />

it through to the Louis Vuitton Cup playoff<br />

series. These are Artemis Racing from<br />

Sweden, Emirates Team New Zealand, and<br />

Luna Rossa Challenge 2013 from Italy.<br />

Sponsorship revenues to the teams have<br />

fallen short of the 2007 figures – the last<br />

America’ Cup to be properly managed<br />

– according to Russell Coutts, Chief<br />

Executive of Oracle Team USA.<br />

Coutts says that revenues from lead<br />

sponsor deals, such as Oracle’s with Team<br />

USA, the airline Emirates with Team New<br />

Zealand, and luxury apparel brand Prada<br />

with the Luna Rossa team, have remained<br />

strong but revenues from second- and<br />

third-tier deals have declined.<br />

The decline, he admits, is partly<br />

because of uncertainty about the new<br />

formats, but also because of the world<br />

economic downturn.<br />

No one can deny, however, that the<br />

America’s Cup continues to be a blue chip<br />

sporting property that attracts some of the<br />

world’s most distinguished brands.<br />

And the new formats should, given<br />

time, encourage even greater sponsorship<br />

interest in the future.<br />

The ACEA’s changes for 2013 are likely<br />

to remain part of the event's fabric for<br />

years to come.<br />

Although the America’s Cup’s unique<br />

tradition of giving commercial rights<br />

to the defending champion means<br />

there are no guarantees that the new<br />

programme will continue beyond 2013,<br />

it is understood that the America’s Cup<br />

Race Management (ACRM) organisation,<br />

which acts as a quasi-governing body<br />

for the competition, is almost certain to<br />

support the continuation of the World<br />

Series programme.<br />

This should ensure that the America’s<br />

Cup becomes an annual fixture on the<br />

sporting calendar with an ongoing<br />

narrative instead of the costly, quadrennial<br />

event it 's been for so long.<br />

IN TOUCH<br />


Doha hosts a spectacular <strong>Olympic</strong> exhibition<br />

A<br />

major exhibition tracing the<br />

history of the <strong>Olympic</strong> Games<br />

from ancient Greece to the<br />

modern era has transferred to Doha for a<br />

three-month stop over.<br />

The “<strong>Olympic</strong>s – Past & Present”<br />

exhibition, which launched in Berlin,<br />

Germany, earlier this year, showcases an<br />

unprecedented number of objects and<br />

memorabilia in one <strong>Olympic</strong>-themed<br />

exhibition.<br />

The ancient Games is represented by<br />

more than 600 pieces, including statues,<br />

vases and bronzes of athletes and athletic<br />

activities from Greece and international<br />

museums such as the Archaeological<br />

Museum of Rome and the Louvre in Paris.<br />

The collection of the <strong>Qatar</strong> <strong>Olympic</strong> &<br />

<strong>Sport</strong>s Museum and the <strong>Qatar</strong> Museum<br />

Authority’s media collections also features<br />

strongly in the Doha exhibition.<br />

“This is the first time that an exhibition<br />

has showcased the cultural history of the<br />

ancient and modern <strong>Olympic</strong>s on such<br />

a scale, not to mention a special section<br />

on <strong>Qatar</strong>’s participation in the worldclass<br />

event,” said <strong>Qatar</strong> <strong>Olympic</strong> & <strong>Sport</strong>s<br />

Museum Director Dr. Christian Wacker.<br />

The modern section is represented by<br />

<strong>Olympic</strong> torches, posters, mascots, medals,<br />

programmes and tickets, as well as original<br />

films and images from each <strong>Olympic</strong><br />

Games.<br />

The participation of <strong>Qatar</strong>i athletes in<br />

the Games also forms part of the narrative<br />

through interviews with <strong>Qatar</strong>i Olympians<br />

and Paralympians.<br />

After Doha, the exhibition will transfer<br />

later in the year to Athens in Greece, the<br />

seat of the ancient Games.<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 9

update<br />


GO AHEAD<br />

World football’s governing<br />

body FIFA has selected<br />

goal-line technology from<br />

German firm GoalControl<br />

as its preferred option in<br />

trials ahead of the 2014<br />

World Cup in Brazil.<br />

The GoalControl-4D<br />

system features 14 highspeed<br />

cameras around a<br />

football pitch focused on<br />

both goalmouths to help<br />

match officials determine<br />

whether or not the ball has<br />

crossed the goal-line.<br />

The technology will be<br />

put through its paces at the<br />

upcoming Confederations<br />

Cup in Brazil.<br />

Hawk-Eye, a UK-based<br />

company that was one<br />

of four firms shortlisted<br />

for the FIFA contract, has<br />

been awarded the goal-line<br />

technology contract for<br />

the English Premier League<br />

starting in season 2013-2014.<br />

The technology, which has<br />

proven itself in tennis and<br />

cricket, will be used in every<br />

Premier League fixture, but<br />

will have to be switched off<br />

for Champions League and<br />

Europa League ties because<br />

UEFA has not ratified its use.<br />


Baseball and softball’s bid<br />

to return to the <strong>Olympic</strong><br />

programme has taken a<br />

step forward thanks to a<br />

landmark merger between<br />

the International Baseball<br />

Federation and International<br />

Softball Federation.<br />

International baseball and<br />

softball federation members<br />

voted to approve the plan<br />

to create the World Baseball<br />

Softball Confederation<br />

(WBSC) at a meeting in<br />

Tokyo, Japan in April.<br />



Ivan Anaya receives his award from H.E. Sheikh Saoud.<br />

t<br />

he first “Save the Dream” award to<br />

promote sporting integrity among<br />

young people was presented to the<br />

Spanish cross country runner Iván Fernández<br />

Anaya for an outstanding act of sportsmanship.<br />

Presented at the Securing <strong>Sport</strong> 2013<br />

conference in Doha, March 18-19, Anaya was<br />

rewarded for the honesty he showed in a cross<br />

country race in Navarre, Spain in December<br />

2012, where he refused to take advantage of a<br />

mistake by Kenya’s Abel Mutai.<br />

When Mutai, the steeplechase bronze medalist<br />

at the London <strong>Olympic</strong> Games, mistakenly<br />

stopped 10 metres before the finishing line, the<br />

up-coming Anaya chose to guide Mutai to the<br />

finish, allowing him to win the race.<br />

The 24-year-old Anaya said in his acceptance<br />

speech that he had done “nothing great” by<br />

doing the right thing, but his sportsmanship<br />

came in for praise from QOC Secretary General<br />

H.E. Sheikh Saoud bin Abdulrahman al-Thani.<br />

“What Ivan did was exceptional. In the cutthroat<br />

world of modern sport such examples of<br />

sportsmanship shine through,” said Sheikh Saoud.<br />

Save the Dream is a joint international<br />

initiative backed by the <strong>Qatar</strong> <strong>Olympic</strong><br />

<strong>Committee</strong> and the Doha-based International<br />

Centre for <strong>Sport</strong> Security (ICSS).<br />

It was first launched at the 2012 Sorbonne-<br />

ICSS <strong>Sport</strong> Integrity Symposium in Paris,<br />

France, where Italian soccer star Allessando Del<br />

Piero was unveiled as Save the<br />

Dream’s Athlete Captain.<br />

Representing Save the<br />

Dream’s projected panel of<br />

high-profile athletes and<br />

sporting leaders from around<br />

the world, the 2006 World<br />

Cup winner delivered an<br />

emotional speech as part of a<br />

global video presentation at<br />

Securing <strong>Sport</strong> 2013.<br />

Del Piero, who now plays for Sydney FC<br />

in Australia’s A-League, said that today’s<br />

professional athletes are role models for future<br />

generations and can help youngsters understand<br />

what it takes to be a champion on and off the<br />

field of play.<br />

Mohammed Hanzab, President of the ICSS,<br />

added that Save the Dream has been designed<br />

to generate a genuine dialogue around sports<br />

core values. “Together with the QOC and<br />

Alessandro Del Piero, we will assemble a<br />

team of international ambassadors from the<br />

world of sport, recognised around the world<br />

for their reputation and talent, to promote<br />

positive messages around sport and its positive,<br />

character-building value,” he said.<br />

“This programme will hopefully become a<br />

powerful instrument to prevent and protect<br />

the next generation of athletes and sports stars<br />

around the world.”<br />

The award came on the final day of Securing<br />

<strong>Sport</strong> 2013, the leading international sport<br />

security and integrity conference hosted by<br />

the ICSS, under the theme of “Advancing the<br />

Security and Integrity of <strong>Sport</strong> to Safeguard<br />

the Future”. More than 400 stakeholders in<br />

sport attended the conference, including<br />

representatives from the FIFA World Cup 2014<br />

and the 2016 <strong>Olympic</strong> and Paralympic Games<br />

Organising <strong>Committee</strong>s.<br />

10 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>


David Beckham has redefined what<br />

it means to be a global sports icon.<br />

World Cup; his return to his beloved Old Trafford to play against<br />

Manchester United during his second spell at AC Milan; his<br />

tearful farewell to the England captaincy…the list goes on and on.<br />

But if one was pushed, cajoled and ultimately forced into<br />

selecting just one moment which encapsulated the qualities of<br />

David Beckham the footballer, it came back in 2001 in a vital<br />

World Cup qualifying match in Manchester.<br />

England, which the previous month had demolished Germany<br />

5-1 in Munich, needed to at least match the German’s result in a<br />

separate match against Finland to book their places for the 2002<br />

tournament in Japan and Korea.<br />

But while Germany were held to a draw against the Finns,<br />

England were having a bad day at the office and were 1-2 behind<br />

as the 90 minutes were up. Then a free kick in the third minute of<br />

extra time provided Beckham’s cue. His wickedly curling shot into<br />

the top right hand corner of the goal left the Greek keeper flat<br />

footed, the stadium in euphoric uproar and one TV commentator<br />

demanding that Beckham be given a knighthood.<br />

It was a goal which summed up what Beckham’s career has<br />

been all about. He is not the fastest player and not the trickiest.<br />

He doesn’t always cover the most ground and certainly doesn’t<br />

score the most goals. Instead his gifts are a supreme range<br />

and accuracy of passing and mastery of corners and free kicks<br />

which have won countless games for the array of teams he<br />

has represented. When something good happened, Beckham<br />

was generally behind it and for much of his career he had<br />

an inspirational impact on his colleagues at both club and<br />

international level.<br />

goldenboy<br />

the<br />

If there is one thing which makes a truly great sports star stand<br />

out from their competitors, it is the difficulty of pinning down a<br />

single defining moment in their careers.<br />

While lesser athletes are likely to be remembered for a single<br />

instance of brilliance and triumph, it is far more difficult to say<br />

which of Tiger Woods’ Masters victories was his finest or which<br />

of Federer’s Grand Slams was the ultimate achievement. Likewise,<br />

how can Michael Schumacher be characterised by just one win or<br />

Messi by a single goal?<br />

In a similar way it is more or less impossible to determine<br />

which moment sums up David Beckham’s long and illustrious<br />

career, a career which has seen him make the journey from<br />

London to Paris via Manchester, Madrid, Milan and Los Angeles<br />

and all stops in between as he has transitioned from precocious<br />

teenage footballer to global megastar.<br />

Naturally a few stand out. His stunning goal from the half<br />

way line against Wimbledon in 1997 which announced him as<br />

a serious and very special talent; his red card for kicking the<br />

Argentinian Simeone at the 1998 World Cup in France; the<br />

revenge of his winning penalty against Argentina in the following<br />

Having it all<br />

On the face of it<br />

Beckham has it all.<br />

A stellar career, pop<br />

star wife and more<br />

money than most of<br />

us could count thanks<br />

to the commercial<br />

pulling power which<br />

has grown and grown<br />

as his celebrity has<br />

developed beyond the confines of the football community.<br />

And that’s a key difference between Beckham and most other<br />

active sportsmen and women. In a 48-slide photo retrospective<br />

on his career to date, fewer that two thirds featured his work<br />

on the football field. The remainder have him arm in arm with<br />

Hollywood superstars and world leaders in whose company he<br />

appears entirely at home.<br />

It has been an incredible journey for the boy from Leytonstone,<br />

East London, who grew up supporting Manchester United thanks<br />

to his parents, attended a Bobby Charlton soccer school in the<br />

city and was even a mascot for a first team game at Old Trafford.<br />

Beckham was part of a group of hugely talented United<br />

youngsters who won the FA Youth Cup in 1992 and he went on<br />

to become part of the club’s folk-lore as a critical part of the team<br />

which won the Champions League, Premier League and FA Cup<br />

treble in the 1989-90 season.<br />

In his first year as a United regular he was named the Young<br />

Player of the Year by England’s Professional Players Association<br />

and the list of honours has continued to expand ever since.<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 13


He has been European Club player of the year, featured in the<br />

Premier League team of the year four times, the UEFA team in<br />

2001 and 2003, was Real Madrid’s player of the season in 2005-06<br />

and was in the Major League soccer team of 2011.<br />

There are those who believe that if he had stood for election<br />

as head of the United Nations during this period he would have<br />

succeeded in that as well.<br />

But for all his individual awards, it is what he has achieved for<br />

the teams he has represented which have been Beckham’s key<br />

contribution. His drive, vision, goals and countless assists took<br />

United to six Premier League titles as well as to FA Cup wins, the<br />

Champions League and FIFA’s Intercontinental Cup.<br />

The Real deal<br />

At Real Madrid he was part of the team which clawed La Liga<br />

title back from Barcelona in 2006-7 while in his transformational<br />

period at LA Galaxy the team won the<br />

MLS Cup twice. They are impressive<br />

statistics by any standards but when<br />

a club signs Beckham they get rather<br />

more than the sum of the goals, tackles,<br />

runs passes and assists. The Beckham<br />

factor ensures the biggest media circus<br />

in football and creates a buzz which<br />

resonates around the world.<br />

When Real Madrid signed Beckham for some $35 million<br />

for the 2003-04 season he was the biggest prize in town. The<br />

president of bitter rivals, Barcelona, had already pledged that he<br />

would deliver Becks for the Catalan fans but there was tangible<br />

triumphalism in the air when the Englishman was eventually<br />

paraded in front of packed grandstands at the Madrid club’s<br />

training ground.<br />

Yet from the beginning there were whispers that Madrid had<br />

not brought Beckham the footballer but Beckham the marketing<br />

machine, a player capable of selling more shirts (he chose<br />

number 23 at Madrid) than any other player. Equally, Beckham<br />

was already an international brand in his own right. At a time<br />

when United was generally top of the Deloitte list of the world’s<br />

richest football clubs, Madrid certainly had eyes on his brand<br />

“Beckham’s ability<br />

to connect has been<br />

used to good effect.”<br />

building potential, particularly in those Asian markets which<br />

had embraced him as a United player. And while Beckham’s<br />

undoubted commercial appeal must have influenced the sale<br />

price, the fact was that he certainly delivered on the field. Across<br />

four years at the Santiago Bernabeau Stadium he played 155<br />

games, scored 20 goals and as always, created many, many more.<br />

A different Galaxy<br />

Over the years Beckham has also gained the knack of doing the<br />

unexpected and his move to Major League Soccer was in keeping<br />

with his ability to keep them guessing. Certainly few predicted<br />

that even before his Madrid contract was up he would announce<br />

he was moving from one of the world’s biggest clubs and biggest<br />

leagues to Los Angeles Galaxy. The move was accompanied by<br />

headlines trumpeting the $250 million he ‘could’ earn over the five<br />

year contract, although his salary as one of the Galaxy’s cap-busting<br />

designated players was nowhere near that level.<br />

“I am looking forward to the new challenge<br />

of growing the world’s most popular game in a<br />

country that is as passionate about sport as my<br />

own,” he told reporters when the signing was<br />

announced and the later disclosure of a clause in<br />

his contract permitting him to buy an ownership<br />

share in an MLS franchise at preferential rates<br />

underscored the idea that he really was on an<br />

evangelical mission to promote soccer in the US.<br />

Despite initial suggestions that Beckham’s presence was a<br />

disruptive influence in the Galaxy dressing room – where many<br />

of the players earned as little in a year as he did in a day or so –his<br />

contribution to the team was invaluable. In all, he played 118<br />

games for the LA team, scoring 20 goals in the process. Perhaps<br />

more importantly for the league itself, in Beckham they suddenly<br />

had a player whose celebrity matched their own ambitions.<br />

Beckham sold tickets, appeared on chat shows and quietly gave<br />

MLS a leg-up in the world’s most competitive sports market.<br />

Paris Match<br />

After five years, it was time for Brand Beckham to move on and<br />

it came as little surprise that he chose to join European football’s

next major project, the re-birth of Paris St Germain. Since its<br />

acquisition by <strong>Qatar</strong>i owners, PSG has been a hotbed of transfer<br />

activity which has transformed the under-performing team into<br />

genuine contenders for the next Champions League title. For<br />

Beckham it was a move to another successful team in another<br />

world-class city, the thread which runs throughout his career.<br />

It also provided him with an opportunity to further<br />

strengthen his personal popularity by announcing that he was<br />

to donate his salary to a local children’s charity, a move which<br />

immediately counter-balanced media hostility over his choice of<br />

accommodation - an exclusive suite at one of the city’s finest hotels.<br />

But that’s the thing about David Beckham….he’s smart. In his<br />

early days he may have been portrayed in the<br />

British media as a one dimensional buffoon<br />

but the reality is very different. His career has<br />

been managed with the precision of a guided<br />

missile, programmed to hit the target every<br />

time. His personal net worth is now estimated<br />

at anything up to $200 million, making him<br />

one of the wealthiest athletes on the planet, as<br />

his football earnings are dwarfed by massive<br />

endorsement deals with a bunch of big name<br />

brands around the world. And he is worth<br />

it because his personal brand resonates way<br />

beyond football itself.<br />

He was recently appointed as a global ambassador for football<br />

in China which is trying to stage a recovery from repeated<br />

corruption scandals. Beckham welcomed the opportunity,<br />

explained that he was not a politician and that he would focus on<br />

encouraging kids into the game.<br />

According to one high level member of the team from<br />

international sports marketing company IMG which put the deal<br />

together, his first visit to China was a revelation.<br />

“It is difficult to explain the impact he has. There were crowds<br />

everywhere he went and in one city Beckham’s appearance at the<br />

local football stadium attracted a 50 per cent bigger crowd that<br />

the average home attendance for the team.”<br />

Brand Beckham<br />

Beckham’s extraordinary ability to connect has been used to good<br />

effect beyond the world of brand promotion. As an East Londoner<br />

“His appeal is based<br />

on dedication, style<br />

and an old-fashioned<br />

sense of respect.”<br />

he was an essential member of the team which won its bid to host<br />

the 2012 <strong>Olympic</strong> Games in London and, less successfully, a part<br />

of England’s FIFA 2018 World Cup bid.<br />

Beckham may never have been the sort of footballer who<br />

would be an automatic choice for a World Select XI but his career<br />

and achievements stand scrutiny against the best. Perhaps he was<br />

a little unfortunate that the England team which he represented<br />

a record (for an outfield player) 115 times scoring 17 goals, never<br />

quite lived up to its potential but he has won national titles in<br />

three different countries with a fourth at PSG very much on the<br />

cards, scored in the final stages of three different World Cup<br />

tournaments and has the leading assist record for the English<br />

Premier League.<br />

This rock solid record is the foundation<br />

on which his Brand Beckham is based, that<br />

and the fact that in a world of top level sport<br />

which is often self-centred and slightly shady,<br />

he appears to be a genuinely good bloke.<br />

Andy Milligan, author of the book Brand<br />

It Like Beckham summed up his appeal in a<br />

BBC interview:<br />

“His appeal is based on dedication, style<br />

and an almost old-fashioned sense of respect.<br />

It is hard to think of a country or group of<br />

people to whom those do not appeal.<br />

“He has earned recognition on the biggest global stages, be it top<br />

flight football, international fashion or the A-list celebrity scene,<br />

“He has also made very shrewd choices that have created a<br />

coherent story and has moved from being captain of his country’s<br />

football team to cheerleader for its sporting ambitions.<br />

“On top of that he endures because he is authentic.”<br />

For a footballer, David Beckham is getting on a bit now. His<br />

appearances from the bench are more common than starts for<br />

Paris St Germain and his time as an active player at the highest<br />

level is inevitably winding down.<br />

The question is what he will choose to do when he finally<br />

hangs up his boots? Having publically said he is not interested in<br />

becoming a manager, the world remains at his feet and he will not<br />

be short of choices. Perhaps only one thing is certain. Wherever<br />

he decides his future lies, he will succeed and Brand Beckham will<br />

continue to grow.<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 15


MAY-JULY 2013<br />

Giro d’Italia<br />

Italy 4-26/5/2013<br />

Kentucky Derby<br />

Louisville, USA 4/5/2013<br />

Diamond League Meeting<br />

<strong>Qatar</strong> <strong>Sport</strong>s Club 10/5/2013<br />

FA Cup Final<br />

London, UK 11/5/2013<br />

UEFA Europa League final<br />

Amsterdam, Netherlands 15/5/2013<br />

UEFA Champions League Final<br />

London, UK 25/5/2013<br />

Monaco Grand Prix<br />

Monte Carlo, Monaco 26/5/2013<br />

French Open<br />

Paris, France 26/5/2013 – 9/6/2013<br />

Italian MotoGP Grand Prix<br />

Mugello, Italy 2/6/2013<br />

World Stadium Congress<br />

Doha, <strong>Qatar</strong> 2-5/6/2013<br />

ICC Champions Trophy<br />

Across England and Wales, UK 6-23/6/2013<br />

US Open<br />

Pennsylvania, USA 13-16/6/2013<br />

FIFA Confederations Cup<br />

Across Brazil 15-30/6/2013<br />

All England Championships (Wimbledon)<br />

London, UK 24/6/2013 – 7/7/2013<br />

Tour de France<br />

10/5/2013 Diamond League Meeting<br />

<strong>Olympic</strong> 800m champion David Rudisha<br />

and Jamaican sprinter Yohan Blake will<br />

both be competing in Doha.<br />

Tour Across France 29/6/2013 – <strong>21</strong>/7/2013<br />

British Grand Prix<br />

Silverstone, UK 30/6/2013<br />

Beach Volleyball World Championships<br />

Stare Jablonki, Poland 1-7/7/2013<br />

Ashes 1st Test, England v Australia<br />

Nottingham, England 10-14/7/2013<br />

MLB All-Star Game<br />

New York, USA 16/7/2013<br />

The Open Championship<br />

Scotland, UK 18-<strong>21</strong>/7/2013<br />

FINA World Championships<br />

Barcelona, Spain 19/7/2013-4/8/2013<br />

15-30/6/2013 FIFA Confederations Cup<br />

Brazil will be looking to retain the FIFA<br />

Confederations Cup on home turf in June.<br />

16 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

26/5/2013 Monaco Grand Prix<br />

Australian Mark Webber fi nished on<br />

top of the podium in Monte Carlo for<br />

the Red Bull Racing team in 2012.<br />

24/6/2013 – 7/7/2013<br />

All England Championships<br />

Serena Williams will be hoping to record<br />

her sixth Wimbledon title this year.<br />

29/6/2013 – <strong>21</strong>/7/2013<br />

Tour de France<br />

Can Bradley Wiggins manage<br />

back-to-back Tour de France<br />

victories after a stellar 2012?<br />

13-16/6/2013 US Open<br />

Following Webb<br />

Simpson’s US Open<br />

victory in 2012, who<br />

will come out on<br />

top at the Merion<br />

Golf Club in<br />

Pennsylvania?<br />

16/7/2013<br />

MLB All-Star Game<br />

Citi Field, home of the<br />

New York Mets, will<br />

play host to the MLB All-<br />

Star Game for the fi rst<br />

time in almost 50 years.<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 17

going home<br />

to<br />

gym<br />

the<br />

The multi-billion DOLLAR home<br />

gym market has grown from<br />

its established consumer base<br />

in the United States to markets<br />

all over the world.<br />

18 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

Home gyms<br />

f<br />

or impressionable youth, the pursuit of an impressive physique<br />

is nothing new.<br />

In 1922, Charles Atlas, a famous body builder from the<br />

United States, began marketing his “Dynamic-Tension course” to young<br />

men who felt they were lacking in muscle.<br />

Atlas promised to “Make a Man of You” through a series of exercises<br />

that required no equipment whatsoever.<br />

The body building programme promised skinny young males that they<br />

would never again have sand kicked in their face by the local bully.<br />

“I turned myself from a 97-pound weakling into the World’s Most<br />

Perfectly Developed Man”, the famous magazine advertisements<br />

explained. “I can change your body, too.”<br />

And Atlas made a small fortune in the process.<br />

How times have changed. Today, the home fitness market is no longer<br />

directed at insecure teenagers but at successful, mature adults of both<br />

sexes and there is more money spent on home gym equipment than even<br />

Charles Atlas could have dreamed possible.<br />

Big Spenders<br />

In the United States, consumer spend on home exercise equipment rose<br />

from $3.9 billion in 2001 to $5.6 billion in 2011, according to The<br />

National <strong>Sport</strong>ing Goods Association, America’s trade association for<br />

companies that make sports-related products. .<br />

In terms of multi-purpose home gyms – a category of exercise<br />

equipment all of its own which includes a combination of fitness and<br />

strengthening apparatus – more than 50 per cent of primary users in the<br />

United States were 35 years of age or older in 2011. Almost 50 per cent<br />

of purchasers made more than $50,000 annually and, most surprisingly<br />

perhaps, around 55 per cent of primary users were female.<br />

Not long ago, the idea of fitness equipment at home meant a set of<br />

weights or dumbbells in a bedroom corner or perhaps a “Bullworker”, an<br />

isometric device beloved by British adolescents, which could be stored<br />

conveniently under the bed.<br />

Now the product segments are many and varied and take up just a<br />

little more room. There are treadmills and cross country ski machines;<br />

stationary exercise bicycles and rowing machines. Throw in equipment<br />

such as elliptical trainers, aerobic riders, ab crunchers and step machines<br />

and it’s clear that the well-stocked “home gym” has the potential to<br />

outperform a commercial fitness centre.<br />

Home Gym Innovation<br />

America, the home of many of the fitness fads that have swept the world,<br />

has led the way in home-gym innovation.<br />

It was a US fitness fanatic Jack LaLanne who opened the first American<br />

health and fitness club in Oakland, California in 1936.<br />

He was credited with a major breakthrough in the 1950s when he<br />

developed the first cable-pulley machine, which evolved into a machine<br />

useful for leg extensions and bar pull downs.<br />

The Smith machine as it is called today (named after Rudy Smith, a<br />

gym club owner who commissioned a modified version of LaLanne’s<br />

initial design) is now a staple of home gym devotees worldwide.<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 19

Home gymS<br />

the multi-billion dollar home gym market has grown from its established<br />

consumer base in the United States to markets all over the world<br />

1930’s 1970’s 1990’s <br />

2010’s<br />

In the same decade, the multi-speed treadmill was developed<br />

by Dr. Robert Bruce in Seattle as a stress test to monitor and<br />

diagnose various heart conditions. As devised by Dr. Bruce, the<br />

treadmill test started slowly and increased in pace and inclination<br />

every three minutes until no patient was left “unstressed.”<br />

It wasn’t until the 1960s however that treadmills began appearing<br />

in people’s homes as exercise equipment – and today the<br />

treadmill is responsible for nearly half of all home exercise equipment<br />

sales ($3.2 billion in 2012) in the United States.<br />

CHanging teCHnoLogy<br />

Through the 1960s and 1970s, the exercise equipment market<br />

developed among a series of niche companies, but was not yet big<br />

business. Advances in home fitness technology and sales really<br />

exploded in the 1980s.<br />

In 1981, two brothers, Dick and Peter Dreissigacker, who<br />

rowed for the US team at the 1972 <strong>Olympic</strong> Games, developed a<br />

simple indoor rowing machine known as the Concept2 Indoor<br />

Rower, which set the standard for the practice of the sport<br />

indoors. The technology has also encouraged a new competitive<br />

sport popular with athletes who may never have rowed on water.<br />

It is also used for cross training within almost every other sport<br />

including Formula 1, athletics, sailing and triathlon.<br />

In 1986, another landmark was reached when the Bowflex<br />

home gym, the name for a series of exercise machines used for<br />

strength training and cardio training, entered the market.<br />

Instead of conventional weights or pulley machines, the<br />

original Bowflex machine used a combination of rods to create<br />

constant resistance or tension to produce a multi-function fitness<br />

machine that has continued to evolve in the Bowflex models<br />

available today.<br />

The first elliptical cross trainer – the walking and running<br />

simulators that now populate gyms all over the world – was<br />

created in 1995. The engineer who invented this machine needed<br />

a low-impact exercise for his daughter, who had injured her<br />

“The treadmill is responsible for nearly half<br />

of all home exercise equipment sales.”<br />

ankle. Since then, other manufacturers have followed the trend<br />

and upper body movements were added to develop the range of<br />

exercise machines now known as cross-trainers.<br />

Meanwhile, the Ab Rocker was developed in the late 1990s<br />

and quickly took off as a popular way to tone and strengthen<br />

abdomen muscles.<br />

neW CHoiCeS<br />

If these choices weren’t enough, a new entertaining and family<br />

friendly method of home training came with the arrival of Nintendo’s<br />

Wii Fit in 2007, which introduced a whole new approach<br />

to fitness training and changed the profile of fitness machines.<br />

Using only a Wii Balance Board and a computer or TV<br />

screen, virtual exercisers can take part in over 40 different fitness<br />

activities in the comfort of their own home.<br />

Indeed, the enduring popularity of home gym-style equipment<br />

shows that the desire to work out at home is no passing fad.<br />

Consumer sales of stationary exercise bicycles, ellipticals and<br />

treadmills have remained steady in the United States over the last<br />

decade and some new products are rising in popularity.<br />

Sales of exercise balls in the United States, for example, grew 15<br />

per cent in 2011.Other growth areas in exercise equipment are on<br />

the accessories side: pedometers and heart rate monitors both saw<br />

sales increases in 2011.<br />

Sales of home gym equipment have also increased beyond<br />

America’s border in the fast-moving economies of the Asia<br />

Pacific, South America and the Middle East. The trend shows<br />

no sign of falling away and is sure to be going strong when the<br />

hundredth anniversary of Charles Atlas’ “Dynamic-Tension<br />

course” comes around in 2022.<br />

20 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>





3,300 Events,<br />

47 <strong>Sport</strong>s Properties.<br />

The Most Comprehensive Study to Date<br />

How Does Your Bid<br />

Strategy Stand Up?<br />




3.1<br />

SucceSSful bidding: leading<br />

citieS and nationS<br />

14<br />

The research published in The Bid Book is the result of an in-depth analysis of<br />

approaching 3,500 major events hosted since 2003 across summer and winter<br />

<strong>Olympic</strong> sports, global series, mega events and multi-sport Games.<br />

The qualification requirement was world championship events in <strong>Olympic</strong> sports hosted<br />

since 2003 (including those awarded for future years) and all events over the period 2003-2012<br />

in global series. For world championships, mega events and multi-sport Games staged on a<br />

non-annual basis (i.e. every two or four years etc), hosts of the five most recent editions were<br />

included in the sample.<br />

3.1.1 Paris tops the podium<br />

On the analysis of event hosting in all categories, the leading major event cities in sport are:<br />

Figure 3.1: Leading host cities since 2003<br />

Rank City<br />

1 Paris<br />

2 Doha<br />

3 London<br />

4 Moscow<br />

5 Tokyo<br />

6 Budapest<br />

7 Madrid<br />

8 Melbourne<br />

9 Dubai<br />

10 Beijing<br />

Source: The Bid Book<br />

3.1.2 The <strong>Olympic</strong> effect?<br />

Paris may have lost out to London in the race for the 2012 <strong>Olympic</strong>s, but is still able to lay claim<br />

to the status of the world’s top host of the last 10 years thanks to a consistently high ranking<br />

across all categories bar – unsurprisingly – winter sports.<br />

3.5<br />

Big game hunting: multi-sport<br />

event Bidding<br />

Multi-sport events are the biggest beasts of the bidding and hosting jungle: often<br />

with dozens of disciplines, thousands of competitors and the budget of a government<br />

department, they can be almost as complex to tender for as they are to stage.<br />

The owners of these properties need hosts with big ambitions and the resources to fund<br />

them. That means they may have to cast their net farther and wider than rights holders whose<br />

events are more accessible to all – a fact that appears to have influenced the patterns of<br />

penetration achieved by the major multi-sport games on a continent-by-continent basis.<br />

Figure 3.32: Multi-sport event hosting, by continent, post-2000<br />

Country Events Properties<br />

Europe 29 7<br />

N America 25 3<br />

Asia 22 7<br />

Australasia 3 2<br />

S America 2 2<br />

Africa 0 0<br />

Source: The Bid Book<br />

The Bid Book examined bidding and hosting patterns associated with eight multi-sport<br />

properties since 2000 in this analysis:<br />

<strong>Olympic</strong> Games<br />

Winter <strong>Olympic</strong> Games<br />

Commonwealth Games<br />

Summer Universaide<br />

Winter Universiade<br />

World Games<br />

•<br />

•<br />

• X Games<br />

Winter X Games<br />

The seven that have a genuinely global remit (Winter X Games is a USA exclusive) have all<br />

landed in both Europe and Asia at least once in that time, while only Africa has yet to receive a<br />

visit. The event data are skewed slightly by the inclusion of the X Games, which has dedicated<br />

events for the US, Europe and Asia, meaning each of these continents automatically receives<br />

events that South America, Africa and Australasia cannot bid for, while the US gets a further set<br />

again thanks to its exclusivity around the Winter X Games. Nevertheless, on a property level the<br />

reach of all events appears wider than is seen in the hosting market as a whole.<br />

World Championships in Athletics<br />

Year City Country<br />

2003 Paris France<br />

2005 Helsinki Finland<br />

2007 Osaka Japan<br />

2009 Berlin Germany<br />

2011 Daegu South Korea<br />

2013 Moscow Russia<br />

2015 Beijing China<br />

2017 London UK<br />

World Indoor Championships<br />

Year City Country<br />

2010 Doha UAE<br />

2003 Birmingham UK<br />

2004 Budapest Hungary<br />

2006 Moscow Russia<br />

2008 Valencia Spain<br />

2012 Istanbul Turkey<br />

2014 Sopot Poland<br />

World Race Walking Cup<br />

Year City Country<br />

2004 Naumberg Germany<br />

Use this report to:<br />

2006 La Coruna Spain<br />

2008 Cheboksary Russia<br />

2010 Chihuahua Mexico<br />

2012 Saransk Russia<br />

Continental Cup<br />

• Rank hosts by event bid success<br />

Year City Country<br />

2010 Split Croatia<br />

2014 Marrakech Morocco<br />


• Analyse major rights holders / bidder<br />

Essar<br />

trends<br />

Gabriel: General Secretary<br />

17 rue Princesse Florestine<br />

BP359<br />

MC 98007 Monaco Cedex<br />

Tel: +377 93 10 88 88<br />

www.iaaf.org<br />

• Map the sport event landscape<br />

37<br />

World Half Marathon Championships<br />

Year City Country<br />

2003 Vilamoura Portugal<br />

2004 New Delhi India<br />

2005 Edmonton Canada<br />

2006 Debrecen Hungary<br />

2007 Udine Italy<br />

2008 Rio de Janeiro Brazil<br />

2009 Birmingham UK<br />

2010 Nanning China<br />

2012 Kavama Bulgaria<br />

2014 Copenhagen Denmark<br />

2016 Zapaday Bulgaria<br />

World Cross Country Championships<br />

Year City Country<br />

2003 Lausanne Switzerland<br />

2004 Brussels Belgium<br />

2005 Saint-Galmier France<br />

2006 Fukuoka Japan<br />

2007 Mombasa Kenya<br />

2008 Edinburgh UK<br />

2009 Amman Jordan<br />

2010 Bydgoszcz Poland<br />

2011 Punta Umbria Spain<br />

2013 Bydgoszcz Poland<br />

World Cup<br />

Year City Country<br />

1998 Johannesburg South Africa<br />

2002 Madrid Spain<br />

2006 Athens Greece<br />

88<br />


Stakeholders<br />

The IAAF has 205 member national<br />

federations.<br />

Funding<br />

More than three quarters of the IAAF’s<br />

annual income is generated by marketing<br />

and broadcasting rights, with around 10%<br />

provided by <strong>Olympic</strong> revenues.<br />

Objectives<br />

The IAAF’s constitution lists 16 objectives for<br />

the organisation, including:<br />

Promoting the sport and its ethical<br />

values as an educational subject and lifeenhancing<br />

activity<br />

Encouraging participation at all levels<br />

Promoting fair play and playing a leading<br />

role in the fight against doping<br />

Supporting the worldwide development of<br />

the sport<br />

• •<br />

•<br />

Key people<br />

The venues for all IAAF championships are<br />

decided by the IAAF Council, which reports to<br />

the organisation’s Congress every two years<br />

and is comprised of:<br />

A President<br />

A Treasurer<br />

•<br />

5.1.3<br />

Athletics<br />

InternatIonal assocIatIon of athletIcs federatIons (Iaaf)<br />

Four Vice-Presidents<br />

15 Council Members<br />

Six Area Representatives<br />

The Area Representatives are appointed by<br />

their respective continental associations.<br />

All other members are elected by the IAAF<br />

Congress.<br />

Elite participation<br />

•<br />

•<br />

Around 2,000 athletes from 200 countries<br />

compete in the IAAF World Championships.<br />

The World Indoor Championships involve<br />

up to 1,000 athletes from more than 170<br />

countries.<br />

The first report to combine<br />

trend data and case<br />

studies alongside coverage<br />

of the top 47 sports<br />

89<br />

properties.<br />

Principal world championship events<br />

•<br />

World Championships in Athletics<br />

World Indoor Championships<br />

World Race Walking Cup<br />

World Half Marathon Championships<br />

World Cross Country Championships<br />

World Cup<br />

Continental Cup<br />

World Championship hosts<br />

Distribution of world championships (46 events,<br />

1998-2017)<br />

Continent Events hosted<br />

Europe 32<br />

North America 2<br />

South America 1<br />

Africa 3<br />

Asia 8<br />

Oceania 0<br />

Visit our website to see the contents page for Bid Book or Download your Free Synopsis<br />

www.sportbusiness.com/bidbook<br />

in association with

ingoodcompany...<br />

Businesses, large and small, gave their full backing to <strong>Qatar</strong>’s National <strong>Sport</strong> Day<br />

L<br />

ocal and international businesses put their collective<br />

might behind <strong>Qatar</strong>’s National <strong>Sport</strong> Day in February,<br />

creating a patchwork of action-packed events that could<br />

be emulated elsewhere in the Gulf and around the world.<br />

An initiative of His Highness the Heir Apparent of <strong>Qatar</strong>,<br />

Sheikh Tamim bin Hamad Al-Thani,<br />

National <strong>Sport</strong> Day is a unique<br />

celebration of sport built around an<br />

official public holiday on the second<br />

Tuesday of February.<br />

It first took place in 2012.<br />

<strong>Qatar</strong>, in common with other Gulf<br />

states and nations around the world,<br />

is facing up to health issues among an increasingly sedentary<br />

population and the promotion of healthy living is a central tenet of<br />

national policy, delivered through the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong><br />

(QOC) and supported by other government agencies.<br />

This year, the National <strong>Sport</strong> Day started with a VIP Walk in<br />

Doha with the participation of QOC Secretary General Sheikh<br />

“The response from our<br />

staff was bigger and<br />

better than last year.”<br />

Saoud and Australia’s five-time <strong>Olympic</strong> swimming champion<br />

Ian Thorpe.<br />

National <strong>Sport</strong> Day provides a blank canvas for government<br />

ministries and agencies and sports organisations to promote<br />

active lifestyles – and this year’s event was notable for the sheer<br />

number of companies which created special<br />

events for their employees and the public.<br />

Whether it was hotels organising<br />

running races for their staff or far bigger<br />

and more sophisticated events, businesses all<br />

over <strong>Qatar</strong> took part in the second edition.<br />

One of the biggest company-led events<br />

was Dolphin Energy’s Doha Dash, which<br />

took place at the Losail International Circuit, Doha’s world-class<br />

motor racing track.<br />

The event included 5km, 3km and 1km runs, as well as a 1km<br />

ladies’ walk.<br />

Organised by the international sports event and management<br />

agency, Professional <strong>Sport</strong>s Group, it was supported by a number<br />

The Doha Dash gets underway on National <strong>Sport</strong> Day.<br />

22 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

national sport day<br />

of leading businesses in Doha including title sponsors Dolphin<br />

Energy, platinum sponsors Vodafone <strong>Qatar</strong> and supporting<br />

partners Fitness First, Kellogg’s, Rayyan Water and W Doha.<br />

Each of the event sponsors joined forces to promote healthy<br />

living by providing a number of fun activities for the runners<br />

and spectators to enjoy, including an opportunity to run against<br />

<strong>Qatar</strong>’s fastest man and event ambassador Samuel Francis.<br />

There were also free health checks while official fitness partner<br />

Fitness First held pre-race warm up sessions before every race<br />

and live demonstrations throughout the day.<br />

The day went down well with young families and VIP guests<br />

alike. As Michael O’Neil, the British Ambassador to Doha, said<br />

after the event: “With high levels of participation and enthusiasm<br />

from everyone present. I can see it [the Doha Dash] growing as a<br />

significant annual event on the Doha sports calendar.”<br />

Away from the Lusail Track, National <strong>Sport</strong> Day made full<br />

use of <strong>Qatar</strong>’s world-class sporting infrastructure, including the<br />

Aspire Zone, where energy giant Shell teamed up with the <strong>Qatar</strong><br />

Football Association (QFA) to break the world record for the<br />

largest ever set of five-a-side football matches played at once.<br />

The match, which lasted for 11 hours and 58 minutes, involved<br />

523 players from across <strong>Qatar</strong> and beat the previous record of 464<br />

players set at the youth academy of English football club Sheffield<br />

United in October 2012.<br />

The event came hard on the heels of the launch of “Koora<br />

Time”, a five-year sustainable initiative set up by the QFA and<br />

Shell <strong>Qatar</strong> designed to improve the health and wellbeing of<br />

<strong>Qatar</strong>’s youth through football – a private-public initiative that<br />

was announced just days before National <strong>Sport</strong> Day.<br />

Also making the National <strong>Sport</strong> Day the focal point of more<br />

concerted efforts to change lives, <strong>Qatar</strong> First Investment Bank<br />

(QFIB), organised a month-long corporate wellness programme<br />

for its employees.<br />

A professional fitness consultancy was engaged to develop a<br />

tailor-made wellness programme which featured<br />

a series of activities, including a weight-loss<br />

challenge, a weekly outdoor fitness activity and<br />

nutritional and health awareness seminar.<br />

“The concept of National <strong>Sport</strong> Day inspired<br />

us to develop our internal Corporate Wellness<br />

Programme,” said Emad Mansour, CEO, QFIB. “The<br />

aim of this month-long initiative was to encourage our employees<br />

to adopt a healthy lifestyle that combines a balanced diet and<br />

regular exercise.”<br />

Many other domestic companies rivaled the proactive efforts of<br />

the international companies based in <strong>Qatar</strong>. Ooredoo, the county’s<br />

leading telecoms company, hosted several events at the Museum<br />

of Islamic Art Park, including fun games for younger people such<br />

as Giant Bowling, Giant Baseball and a unique game of American<br />

football. Meanwhile, on the Corniche, Doha’s Hamad Medical<br />

Corporation partnered with the <strong>Qatar</strong> Development Bank to<br />

offer blood pressure and basic health check-ups and to distribute<br />

information about healthy and active lifestyles.<br />

Almuftah Group— one of the country’s most diverse and<br />

successful groups of companies – kept it simple by organising a<br />

“Walk for Health” event from the Corniche to Sheraton Sqaure for<br />

hundreds of its employees and their families.<br />

On top of the health and benefits, Almuftah Group Managing<br />

Director Ibrahim Almuftah said that engaging in sport was a<br />

great way to inspire camaraderie and goodwill among colleagues<br />

and families alike.<br />

The corporate roll call included a jointly-hosted sports event for<br />

employees and their families, organised by <strong>Qatar</strong> Petroleum (QP),<br />

ExxonMobil <strong>Qatar</strong> and <strong>Qatar</strong> Gas Transport Company. The state<br />

carrier <strong>Qatar</strong> Airways also put on a wide range of activities at the<br />

Al Jazeera Academy in Doha for 1,500 staff and their families,<br />

featuring competitions in football, tennis, volleyball, cricket and<br />

basketball. Echoing the sentiments of corporate citizens all over<br />

the country, <strong>Qatar</strong> Airways Chief Executive Officer, Akbar Al<br />

Baker, summed up the Day. “This year, the response from our<br />

staff was bigger and better than last year’s celebrations,” he said.<br />

The bar for <strong>Qatar</strong>-based businesses has been set high for next<br />

year’s National <strong>Sport</strong> Day on February 11, 2014.



T<br />

he number of people taking part<br />

in triathlons has soared over<br />

recent years and the multisport<br />

challenge is now one of the most popular<br />

ways of getting fit.<br />

The <strong>Olympic</strong> version of the sport<br />

consists of a 1.5 kilometre swim, followed<br />

by a 40km cycle and 10km run.<br />

But there are many varieties and offshoots<br />

of the classic triathlon form.<br />

There are versions for kids, novices<br />

and of varying distances for elite athletes.<br />

There are sprint triathlons, half-triathlons<br />

and ultra-distance triathlons.<br />

The most arduous of all is the Ironman<br />

triathlon, which demands that athletes<br />

swim nearly 4km, cycle more than 180km<br />

and finish with a full marathon (42.2km).<br />

The best in the world take more than eight<br />

hours to complete the course.<br />

All triathlons, however, are physically<br />

and mentally challenging, which may<br />

explain why the sport is often associated<br />

with high achievers from all walks of life.<br />

Below, UK-based author and triathlon<br />

trainer Sean Lerwill offers these simple<br />

guidelines as the keys to success – whether<br />

you’re a novice or experienced triathlete.<br />



Nearly all new (and some experienced)<br />

triathletes want to buy speed and success,<br />

and throw money at it. It doesn’t work like<br />

that. Good kit helps to a point, but it’s no<br />

substitute for hard work, conditioning and<br />

technique.<br />



Don’t train in trainers with elastic laces [to<br />

speed up the transition from bike to run].<br />

Save these for races, when they will save<br />

you time. During training they’ll just negate<br />

the support function of your trainers.<br />


If you have money, pay for a professional<br />

gait analysis. Use the results to specifically<br />

strengthen and condition the weak areas,<br />

and you’ll see great improvements.<br />



Use a mountain bike for cycle training and<br />

do cross-country runs. Doing such offroad<br />

training isn’t only good for strength<br />

and conditioning, it’s also far safer if roads<br />

and pavements are icy and/or wet.<br />


Other than off-road winter training, you<br />

should always train on the bike you’ll<br />

race on. Some people think they should<br />

keep their ‘race bike’ special for race<br />

day, however if you train on a different<br />

set-up you’ll use muscles ever so slightly<br />

differently.<br />


It’s tempting to have no or too few rest<br />

days, but if you have no rest days you won’t<br />

improve as much. Many improvements<br />

occur outside of training: if you never rest<br />

you never see improvements.<br />


Establish a good training routine and<br />

take your rest day two days before a race,<br />

not the day before: perform light training<br />

the day before the race. This ensures you<br />

aren’t groggy or lethargic on race day from<br />

having a day off.<br />


If you take a look at a professional<br />

triathletes bike, it isn't littered in energy<br />

gels taped to the frame. It is neat and tidy<br />

and exudes confidence. Unless you are<br />

doing a full or half ironman, one or two<br />

energy gels in a pocket will suffice.<br />



Plan what you are going to do, both in<br />

training and for the race itself. Proper<br />

planning makes for a more enjoyable<br />

triathlon session and means you are more<br />

likely to succeed in the race.<br />


There are no quick fixes. Hard work is the<br />

only way to success.<br />

24 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

Leaders: Incisive opinion and lively debate<br />

CAN THE national<br />

<strong>Sport</strong> DAY help<br />

change LIFESTYLES?<br />

The decision to allocate a day for sport in <strong>Qatar</strong> not only affirms our country’s<br />

strong commitment towards increasing participation in sport, but our parallel<br />

efforts to ensure a healthier future for the people in our communities and for<br />

generations to come.<br />

<strong>Qatar</strong> enjoys an international reputation as a hub for sporting events but<br />

the National <strong>Sport</strong> Day is celebrated to stress the importance of sport as a<br />

significant factor in creating a healthy community – both physically and mentally.<br />

Our country, like many others around the world, face challenges in terms of<br />

obesity and other consequences of sedentary lifestyles and poor eating habits.<br />

Obesity has become one of the major epidemics with recent statistics from<br />

the World Health Organization showing one billion people as obese and<br />

childhood obesity tripling over the last 30 years.<br />

Worldwide, approximately 22 million children under the age of five are obese.<br />

better choices<br />

In the Gulf region, lifestyles have changed dramatically in little more than a<br />

generation and as part of our National Health Strategy, we are taking steps to<br />

help the public make better choices in terms of diet and exercise.<br />

<strong>Qatar</strong> is committed to combating the high incidence of obesity and related<br />

illnesses such as diabetes, heart disease and strokes, high blood pressure and cancer.<br />

IN BRIEF<br />

Meshaal Nasser Al-Khalifa<br />

is Assistant Secretary General for<br />

Administrative Support at the <strong>Qatar</strong><br />

<strong>Olympic</strong> <strong>Committee</strong>. Previously,<br />

he held the position of Director of<br />

Shared Services Affairs, reporting<br />

to the President of <strong>Qatar</strong>’s Public<br />

Works Authority – Ashghal. Among<br />

his various duties across the QOC’s<br />

Finance and HR departments, Mr<br />

Al-Khalifa is responsible for the<br />

development of an employeeoriented<br />

company culture that<br />

emphasises quality, continuous<br />

improvement and high performance.<br />

This is why the National <strong>Sport</strong> Day aims to promote sport as part of everyone’s daily life, not just as a one-off event.<br />

The country has provided communities with all the necessary facilities to encourage people to change their lifestyles to<br />

improve their health. Now we are focused on getting that message across with the National <strong>Sport</strong> Day acting as a starting<br />

block for many who have yet to feel the benefits of a more active life.<br />

Government departments, of course, are in a prime position to influence their employees in this respect, but I have been<br />

greatly encouraged by private institutions, which lined up a series of creative public events for their staff and families.<br />

Some partnered with public agencies in <strong>Qatar</strong> to inform people about their health risks and encourage weight-loss<br />

programmes.<br />

health benefits<br />

<strong>Qatar</strong>’s leading medical services organisation Hamad Medical Corporation in partnership with the <strong>Qatar</strong> Development<br />

Bank, for example, deployed more than 40 nurses to check blood pressure and take weight measurements, Body Mass<br />

Index measurements and other health tests for participants during National <strong>Sport</strong> Day.<br />

Another highlight was the launch of the “Be Fit” competition, organised by the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong>, in<br />

collaboration with VLCC Group, a wellness company, which promotes scientific weight-loss solutions.<br />

The competition saw participants commit to one-year programme of dietary modification and physical activity to<br />

maintain a healthy weight. VLCC will keep a track of the participants’ weight loss progress until the next National <strong>Sport</strong> Day<br />

when the winners will be announced.<br />

Public and private agencies, it should be added, are also promoting the mental benefits of sport in line with the maxim<br />

“a healthy mind in a healthy body”, but also as a force for friendship, community-building and social cohesion.<br />

In conclusion, <strong>Qatar</strong> is in the frontline of some of the health problems associated with sedentary lifestyles but thanks to<br />

the enlightened leadership of His Highness the Emir of <strong>Qatar</strong>, Sheikh Hamad bin Khalifa Al-Thani, and the National <strong>Sport</strong><br />

Day initiative, it is also in the vanguard of change.<br />

26 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

How do we get<br />

people off the<br />

couch?<br />

The International <strong>Olympic</strong> <strong>Committee</strong> (IOC) is known as the<br />

driving force behind the <strong>Olympic</strong> Games, but it also has a keen<br />

interest in promoting sport at the grassroots level.<br />

Encouraging physical activity, especially among young people,<br />

is a growing concern for organisations throughout the <strong>Olympic</strong><br />

Movement, with good reason.<br />

The facts are alarming: The World Health Organization<br />

(WHO) ranks insufficient physical activity as one of the four<br />

leading risk factors for global mortality from non-communicable<br />

diseases – with hypertension, tobacco use and high blood glucose.<br />

Insufficient physical activity is linked to 3.2 million or 5.5 per cent of<br />

all deaths annually.<br />

global issue<br />

Scientific research highlights the importance of getting people<br />

active early in life. Inactive children tend to become even less<br />

IN BRIEF<br />

Dr Richard Budgett has been<br />

Medical and Scientific Director of the<br />

IOC since November 2012. Before<br />

that, he was Chief Medical Officer<br />

for the London 2012 <strong>Olympic</strong> and<br />

Paralympic Games from 2007 to 2012<br />

and Director of Medical Services for<br />

the British <strong>Olympic</strong> Association from<br />

1994 to 2007. He was a member of<br />

the IOC Medical Commission at the<br />

2008 <strong>Olympic</strong> Games in Beijing and<br />

2010 Winter Games in Vancouver.<br />

active as they mature, and sedentary behaviour among young people can lead to long-term health problems,<br />

such as obesity.<br />

In response to these disturbing trends, the 2009 <strong>Olympic</strong> Congress – a gathering of all constituents of the<br />

<strong>Olympic</strong> Movement and members of the public – approved several recommendations aimed at increasing<br />

participation in physical activity and sport and at promoting healthy lifestyles. But the IOC and the <strong>Olympic</strong><br />

Movement cannot address this problem alone.<br />

An issue of this magnitude and importance requires concerted action by many elements of society. Fortunately,<br />

government agencies, schools, community groups, sports organisations, the United Nations and a host of other<br />

governmental and nongovernmental organisations are taking up the cause of promoting physical activity.<br />

get moving<br />

Communities around the world participate in <strong>Olympic</strong> Day, an annual celebration of grassroots sport and<br />

physical activity that commemorates the birth of the <strong>Olympic</strong> Movement on 23 June 1894.<br />

National <strong>Olympic</strong> <strong>Committee</strong>s (NOCs) have taken a leading role in facilitating and organising <strong>Olympic</strong><br />

Day fun runs and other events that encourage activity by young and old alike. From a modest start in 1948,<br />

<strong>Olympic</strong> Day has become a global event, with the large majority of NOCs participating.<br />

Some countries have incorporated <strong>Olympic</strong> Day into the school curriculum and organised meetings<br />

between young people and top athletes. Under the theme, “move, learn and discover,” <strong>Olympic</strong> Day is<br />

expanding to include cultural and educational activities as well as sport.<br />

<strong>Qatar</strong>’s National <strong>Sport</strong> Day is very much in keeping with the <strong>Olympic</strong> Day concept, and goes a step further<br />

by linking the annual celebration of physical activity to a national holiday in February. It is a great catalyst to get<br />

people off the couch. This year’s National <strong>Sport</strong> Day saw thousands of people in Doha and across <strong>Qatar</strong> getting<br />

involved in a variety of sports. The event is truly inclusive, with participation by people of all ages and abilities.<br />

The challenge is to ensure that <strong>Olympic</strong> Day, National <strong>Sport</strong> Day and similar events are not just a one-time<br />

affair. The aim is to convince people that sport is fun and makes them feel better, physically as well as mentally.<br />

Individual and societal benefits require changes in lifestyle over the long term.<br />

Changing behaviour is not easy, but we owe it to our children to confront the issue of insufficient physical<br />

activity head-on. In our constantly evolving society, sport and physical activity hold the key to a healthier,<br />

more balanced and better life, with more meaning. Let’s get people moving!<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 27




T<br />

he Look Company is pleased to announce its latest and<br />

most innovative environmental awareness program.<br />

MOG Wear is the re-purposing of printed textile fabrics<br />

by re-sewing the fabric into new usable items such as bags, iPad<br />

cases and backpacks.<br />

In the Gulf Cooperation Council (GCC) region, it is estimated<br />

that upwards of 120 million tons of waste is sent to the landfills<br />

each year. With this number increasing at a rapid pace it’s time to<br />

look at how we can reduce our waste to land fill.<br />

The Look Company and the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong><br />

recognized this ever growing problem and realized it had a means<br />

to find a solution within its own backyard…MOG Wear.<br />

What is the MOG Wear Programme?<br />

The <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> and The Look Company have<br />

partnered together to develop a re-purposing programs that<br />

allows all organisation to help save the environment by re-using<br />

the produced branding materials fabric as a post event and legacy<br />

promotion program for their Mega-Events, conferences, or brand<br />

rollout programmes.<br />

This programme offers a means to get involved with Waste<br />

Management and to re-purpose branded textile materials for<br />

good a purpose – helping the Environment. The Look Company<br />

and the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> signed a 10-year agreement in<br />

November of 2012 during the annual Aspire4<strong>Sport</strong> conference held<br />

at Aspire in Doha, <strong>Qatar</strong>.<br />

During a press conference between His Excellency Sheikh<br />

Saoud – General Secretary of the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> and<br />

Ed Burke – CEO of The Look Company an agreement was signed<br />

between the two organisations to not only promote this program<br />

locally but to take this programme internationally. “As a member<br />

of the <strong>Sport</strong> and Environment <strong>Committee</strong> of the International<br />

<strong>Olympic</strong> <strong>Committee</strong>, I will urge the IOC to take this concept to the<br />

rest of the world,” Sheikh Saoud said.<br />

What does MOG Wear stand for and<br />

where did the name come from?<br />

MOG stands for Memories Of the Games. The Look Company<br />

has been very fortunate during its years of business to be<br />

involved in many sport and event programmes around the<br />

world and this name seemed appropriate for its final life<br />

products. Memories allow you to remember the event for<br />

years to come.<br />

How MOG Wear Program Works.<br />

■■<br />

At the end an event or a conference, The Look Company<br />

collects all branded fabrics<br />

■■<br />

The fabric then gets cleaned, stored and ready for custom<br />

design and tailoring<br />

■■<br />

The MOG Wear products have a wide variety of designs<br />

and functionality all depending on the objectives of<br />

the corporate or organizations who is re-purposing the<br />

materials<br />

Examples of some of the products The Look Company<br />

currently are able to re-purpose are:<br />

■■<br />

Messenger bags<br />

■■<br />

I-pad and Mobile phone covers<br />

■■<br />

Grocery bags<br />

■■<br />

Tote bags<br />

■■<br />

String bags<br />

■■<br />

Back backs<br />

MOG Wear bags recycle material from sports events.<br />

28 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

promotion<br />

MOG Wear jacket made from AFC Asian Cup materials.<br />

The <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> and The Look Company are<br />

currently looking to grow the awareness of this program and are<br />

looking for corporates to get involved and be a part of this growing<br />

solution in <strong>Qatar</strong>.<br />

To help corporate organizations to understand how they can get<br />

involved the following Question and Answer has been developed.<br />

If an outside organization wants to get<br />

involved with MOG Wear as a sponsor,<br />

how can MOG Wear be promoted?<br />

■■<br />

As part of your existing community programme, promoting a<br />

clean environment by cutting down on waste<br />

■■<br />

It is an effect method to promote your companies CSR<br />

(Corporate Social Responsibility) Initiatives as an active<br />

Community sponsor in <strong>Sport</strong>.<br />

■■<br />

It is a way to leave a legacy from the event attached to your brand<br />

■■<br />

It is an environmentally friendly way to produce Corporate gifts<br />

and Premium Incentive Items<br />

■■<br />

It is a way to spread your message to those who were connected<br />

to the event<br />

■■<br />

It is a way to connect to those who were not able to attend your<br />

event, but now can own a small part of it.<br />

Why WOuld a Corporation, Federation<br />

or Organising <strong>Committee</strong> want to get<br />

involved?<br />

■■<br />

Unique opportunity for national companies to be associated<br />

with the event and the environment<br />

■■<br />

Shows support and commitment to the <strong>Sport</strong> and<br />

Environmentally conscious communities<br />

■■<br />

Gain national and international awareness through the well<br />

promoted program by <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong> and The<br />

Look Company<br />

■■<br />

Be linked with the Event, <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong>, The<br />

Look Company and the Environment<br />

■■<br />

Become associated with the MOG Wear –passion, enthusiasm,<br />

commitment to the future of <strong>Sport</strong> and the Environment!<br />

What are the benefits of adopting MOG<br />

Wear into your companies Standard and<br />

Best Practise<br />

Environmental<br />

■■<br />

Ability to advertise as an active participant in global sustainability<br />

■■<br />

Be a part of reducing total waste to landfill within <strong>Qatar</strong><br />

■■<br />

Reduces our collective carbon footprint by re-purposing<br />

branded materials<br />

Corporate<br />

■■<br />

Become the benchmark for innovative re-purposing strategies<br />

■■<br />

Introduce Corporate Giveaways<br />

■■<br />

A cost effective way to generate corporate giveaway items such as<br />

bags, iPad covers, and cases<br />

Philanthropic<br />

■■<br />

Giving back to the community<br />

■■<br />

Various types of sport items can be made and donated to under<br />

privileged kids around the world, or even collaborated with as<br />

part of their local community programs.<br />

■■<br />

Possible partnerships with local and worldwide charitable<br />

organisations<br />

■■<br />

Who can use MOG Wear and distribute MOG Wear?<br />

■■<br />

Anyone who has used printed textile product can participate in<br />

this programme. Specifically:<br />

■■<br />

Schools - Public School / Private School / University / Colleges:<br />

Use the products to give to students at the beginning of the year to<br />

distribute books, uniforms, etc..<br />

■■<br />

Corporation, Federation or Organising <strong>Committee</strong> (large and<br />

small): use as premium give away items to staff or clients<br />

■■<br />

Exhibitions and Trade Shows: makes use of re-purposed items<br />

instead of plastic or papers bags<br />

What types of printed materials can be<br />

used for MOG Wear?<br />

■■<br />

Currently there are four key fabrics that are being used for this<br />

programme: PolyWovin, PolySatin, PerfKnit, and DuraFlag.<br />

MOG Wear bag made from AFC Asian Cup materials.<br />

If after reading this article you are interested in becoming a part<br />

of this New and Exciting Environmental initiative please write<br />

to: mogwear@thelookcompany.com and provide your name,<br />

contact number and enquiry questions. It is up to each one of us<br />

to help our organisations make a greener difference is this world.<br />

Look to convert your organisation to MOG Wear today and be<br />

part of a movement for a greener <strong>Qatar</strong>, and a greener planet.<br />

MOG Wear materials and patterns all designed by Groop Eight<br />

Communications<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 29

30 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

The Schools <strong>Olympic</strong> Programme is creating a new<br />

generation of physically active, young people in <strong>Qatar</strong><br />

here is no doubt in our minds that the Schools <strong>Olympic</strong><br />

Programme has changed attitudes towards sport in<br />

T<br />

<strong>Qatar</strong>i schools. It’s allowed us to discover hidden talent<br />

and made SOP competitions a much-anticipated event in the<br />

school year for students.”<br />

These are the conclusions of Al Sayyed Abul Noor, a physical<br />

education teacher at Ibn Taymeya Secondary School in the<br />

northern suburb of Doha.<br />

<strong>Qatar</strong> <strong>Sport</strong> magazine met with<br />

the teacher, three of his students and<br />

the School Director, Khalid Haroon,<br />

to discuss what the leading sports<br />

education programme in <strong>Qatar</strong> meant<br />

to them.<br />

All three students, aged between<br />

15 and 17, were medal winners at the sixth edition of the Schools<br />

<strong>Olympic</strong> Programme, which ended this April with finals for boys<br />

and girls at the Aspire Zone.<br />

Mohamed Ussama and Mahmoud Salman were bronze medal<br />

winners in basketball, while Ahmed Abdulhay was a gold medalist<br />

in the shot put contest.<br />

Thanks largely to the schools programme, all three boys have<br />

had the opportunity to try different sports before specialising in<br />

their medal-winning sports.<br />

For Mohamed, it was martial arts and handball before opting<br />

for basketball. His teammate Mahmoud tried table tennis and<br />

volleyball, but eventually found basketball more exciting and<br />

attacative.<br />

As for Ahmed, his athletic ability was channeled into wrestling<br />

“They feel as though they are they<br />

are participating in a mini-sized<br />

<strong>Olympic</strong> Games.”<br />

before trying swimming, handball and basketball. He returned to a<br />

strength-based sport when he discovered the shot put. Ahmed won<br />

his second, successive gold medal at this year’s Schools <strong>Olympic</strong><br />

Programme and the joy of winning has given him an appetite to<br />

carry on and strive for much higher competition levels.<br />

The other boys are also contemplating a sporting life after school.<br />

Mohamed Ussama, 15, the Year Ten student, discovered that he has<br />

what it takes to be a very good basketball player. Scouts from the<br />

Al Gharrafa <strong>Sport</strong>s Club, based in the<br />

same area as Ibn Taymiya School, agree<br />

with him and he is now one of the best<br />

players in their juniors team. Mahmoud<br />

also wants to continue his sports career<br />

after school, specialising in sport<br />

sciences in case his performances do<br />

not allow him to reach the top levels.<br />

<strong>Sport</strong>ing rewards<br />

The three teenagers underline why the Schools <strong>Olympic</strong><br />

Programme experience has been so rewarding: it has allowed them<br />

to make friends with students from other schools, realise the value<br />

of hard work and develop their ability to face up to challenges.<br />

They also like the feeling that they are participating in a minisized<br />

<strong>Olympic</strong>s, especially when they receive their medals from the<br />

most important QOC officials, such as HE the Secretary General<br />

of the <strong>Qatar</strong> <strong>Olympic</strong> <strong>Committee</strong>, Sheikh Saoud Bin Abdulrahman<br />

Al-Thani.<br />

Ahmed, the shot putter, also praises the care and commitment<br />

of the PE teachers at his school. He said that they were keen to help<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 31

him with extra training sessions, especially as his specialty requires<br />

technique as well as strength to achieve the best results.<br />

The PE teachers at the school – Al Sayed Abul Noor and Ahmed<br />

Shehata – believe that the Schools <strong>Olympic</strong> Programme represents<br />

a “sort of revolution” in the practice of sport in the <strong>Qatar</strong>i<br />

education system. The programme, they say, has incentivised<br />

students to reserve most of their spare time to sport rather<br />

than to other activities. As the teenagers agree, the competition<br />

atmosphere and the feelings<br />

produced by winning, have<br />

encouraged them to take on<br />

sport, as well as traditional<br />

academic subjects, as marks of<br />

achievement.<br />

They were also surprised to find out that being involved in<br />

a sport activity reflected positively on their approach to work<br />

in other school activities – as borne out by improved academic<br />

results. Mahmoud Salman noticed that sporting students also paid<br />

greater attention to their nutritional habits: “Our bodies were more<br />

under pressure, as we were much more active than we used to be<br />

before participating frequently in the SOP competitions,” he said.<br />

“With the help of our social and medical advisor at school, as well<br />

as the advice of our parents and friends – in addition to information<br />

found on the Internet – we started to change our attitude towards<br />

what we eat and most of the time try to avoid junk food.”<br />

More to be done<br />

The students, school teachers and administrators admit that there<br />

is still a lot to do in terms of educating the students about their<br />

eating habits and increasing awareness about the importance of<br />

“SOP represents a revolution in the<br />

practice of sport in <strong>Qatar</strong>i schools."<br />

adopting healthy food habits if they want to be competitive at sport<br />

or just to enjoy a healthy lifestyle in their daily activities at home,<br />

school, or later at work.<br />

Ibn Taymeya School Director, Khalid Haroon, an ex-basketball<br />

player and the first Master Facilitator for coaches training in <strong>Qatar</strong>,<br />

stressed the virtuous circle created by the programme. “Since<br />

success breeds success, the increasingly positive experience of<br />

the Schools <strong>Olympic</strong> Programme every year acts as a catalyst for<br />

the schools population the<br />

next year and the number of<br />

participating students keeps<br />

increasing in my school, as well<br />

as in the others.”<br />

The Director thinks that<br />

seeing their schoolmates winning medals and being celebrated and<br />

honoured, gives other students ideas and makes them try a sport<br />

the following year.<br />

Ahmed Shehata, another PE teacher at the school, highlights the<br />

example of a student, Abdulla Al Zaidi: "He never thought of being<br />

an athlete and nobody thought he could be, but he had the idea of<br />

trying basketball, was helped by his teachers, trained hard, and was<br />

finally part of the school's bronze medal-winning team.”<br />

Like many educationalist before him, the Head of the School,<br />

Kahild Haroon, believes that sport has an all-round beneficial<br />

affect on students. “Children need to experience both the<br />

challenges and festive atmosphere that schools sport competition<br />

creates,” he says.<br />

“This can play an important role in building up their character<br />

and personality and promotes their ability to deal with the<br />

challenges of life.”<br />

32 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>


TIGER<br />

WOODS<br />


Tiger Woods (USA)<br />

Greg Norman (Australia)<br />

Nick Faldo (Great Britain)<br />

Seve Ballesteros (Great Britain)<br />

Luke Donald (Great Britain)<br />

Ian Woosnam (Great Britain)<br />

Nick Price (Zimbabwe)<br />

Vijay Singh (Fiji)<br />

Rory Mcilroy (Great Britain)<br />

Lee Westwood (Great Britain)<br />


CHAN<br />

624 weeks<br />

331 weeks<br />

97 weeks<br />

61 weeks<br />

56 weeks<br />

50 weeks<br />

44 weeks<br />

32 weeks<br />

32 weeks<br />

22 weeks<br />

Tiger Woods returned to golf’s World Number One spot<br />

with victory at the Arnold Palmer Invitational in March to<br />

secure his 624th week as World Number One.<br />

The total is far ahead of his nearest historical rival, Greg<br />

Norman of Australia, who aggregated 331 weeks at number<br />

one during the late 1980s and early 1990s. The win at the<br />

Arnold Palmer Invitational meant that Woods replaced Rory<br />

McIlroy on top of the rankings.<br />



Patrick Chan (Canada) 98.37 (2013)<br />

Yuzuru Hanyu (Japan) 95.32 (2012)<br />

Yuzuru Hanyu (Japan) 95.07 (2012)<br />

Daisuke Takahashi (Japan) 94.00 (2012)<br />

Patrick Chan (Canada) 93.02 (2011)<br />

Canada’s figure skating star Patrick Chan shattered the short<br />

programme world record in winning gold at the ISU World<br />

Figure Skating Championships in his home country. Chan scored<br />

98.37 points for his performance to music by Rachmaninov,<br />

landing a huge quad toe loop in a combination, followed by a<br />

clean triple axel. Chan topped the world mark previously held<br />

by Japan’s Yuzuru Hanyu by more than three points.<br />

34 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

REAL<br />

MADRID<br />

Spanish football clubs Real Madrid and Barcelona were<br />

ranked as the top two richest football clubs in the world by<br />

the professional services group Deloitte. Madrid remained<br />

on top of the Deloitte Football Money League, published<br />

this January, for the eighth consecutive year and are the first<br />

team to break the €500 million revenue mark.<br />

Real has enjoyed phenomenal growth, with annual<br />

revenues increasing by almost €200m over the past five<br />

years, Deloitte said. Although Barcelona has narrowed<br />

the gap, Real still had a €28.8m revenue advantage in the<br />

2010/11 season under review.<br />

The top 10 list features five English clubs, with Manchester<br />

United leading the pack in third position, with €395.9m.<br />


(REVENUE FOR SEASON 2010-11)<br />

Real Madrid (Spain)<br />

€512.6m<br />

Barcelona (Spain) €483m<br />

Man United (England)<br />

Bayern Munich (Germany)<br />

Chelsea (England)<br />

Arsenal (England)<br />

Man City (England)<br />

AC Milan (Italy)<br />

€395.9m<br />

€368.4m<br />

€322.6m<br />

€290.3m<br />

€285.6m<br />

€256.9m<br />

Liverpool (England)<br />

Juventus (Italy)<br />

€233.2m<br />

€195.4m<br />

TEAM USA<br />

On March 22, the United States women’s national football<br />

team registered five years at the top of the quarterly FIFA<br />

rankings. The 2012 <strong>Olympic</strong> champions and runners-up to<br />

Japan in the 2011 World Cup final have headed the rankings<br />

since March 2008.<br />

The development of women’s football in America has<br />

been a triumph for the nation which recently launched the<br />

National Women’s Soccer League – the country’s latest<br />

endeavour to establish a thriving top-flight league for the<br />

best women’s footballers in the world.<br />


(as of March 22)<br />

United States<br />

Germany<br />

Japan<br />

Brazil<br />

France<br />

Sweden<br />

Canada<br />

England<br />

Australia<br />

Korea DPR<br />

2<strong>21</strong>5 points<br />

<strong>21</strong>63 points<br />

2096 points<br />

2038 points<br />

2027 points<br />

2025 points<br />

1992 points<br />

1992 points<br />

1943 points<br />

1943 points<br />

<strong>Qatar</strong> <strong>Sport</strong> | Issue <strong>21</strong> | 35

trends<br />



R<br />

ace organisers of the first<br />

electric-only championship<br />

motor racing series believe they<br />

can attract a new generation of young fans<br />

to the format when it launches next year.<br />

The speeds, sounds and smells will be<br />

very different to Formula One – top speeds<br />

of 130 miles-per-hour rather than 230mph,<br />

no screaming V8 engines and no highoctane<br />

fuel.<br />

But the racing will be just as exciting,<br />

according to those on the inside of the sport.<br />

The International Motorsport Federation<br />

(FIE), the sanctioning body for Formula<br />

One, is due to hold the Formula E<br />

championship series next year with 10<br />

teams in the heart of the world’s most<br />

famous cities.<br />

Rio de Janeiro was the first metropolis<br />

to come on board with London, Rome, Los<br />

Angeles, Miami, Beijing, Buenos Aires, and<br />

Putrajaya in Malaysia following suit. New<br />

York and Monaco are also keen to host<br />

Formula E races.<br />

According to Lord Drayson, the head of<br />

UK-based Drayson Racing Technologies,<br />

which has developed a prototype car with<br />

a top speed close to 200mph, the world is<br />

about to witness the birth of an entirely<br />

new motor sport.<br />

“It’s not about electric cars competing<br />

with established forms of motor sport,”<br />

he says. “It’s about creating a new type of<br />

motor sport that suits the electric car.”<br />

Drayson says that electric motor racing<br />

must be just as exciting as Formula One if it<br />

is to attract fans and sponsors. Simply being<br />

environmentally-friendly is not enough.<br />

“There’s a very important principal in<br />

motor sport,” he says. “The cars must excite<br />

people, they must represent the future and<br />

they must be awe-inspiring. They must<br />

provide a jaw-dropping experience. That’s<br />

what you go to motor racing for.”<br />

The main difference with electric racing<br />

is that the car batteries currently last only<br />

20 minutes or so. The races will last an hour<br />

but will see the drivers – who are likely to<br />

be former F1 stars – swapping cars after 20<br />

minutes, then returning to their original car<br />

after 40 minutes when it has been charged<br />

for a final 10 minute burst.<br />

Another major difference is the decibel<br />

levels, says Drayson: “They don’t sound<br />

like Formula One cars but they do have a<br />

sound. It’s completely different. Because<br />

you don’t have explosions of the ignition<br />

in the internal combustion engine being<br />

the loudest sounds, instead you hear the<br />

drivetrain, the electric motors, the tyre<br />

noise and the aerodynamics. It sounds a bit<br />

like the ‘whoosh’ of an aircraft.”<br />

Alejandro Agag, the CEO of Formula E<br />

Holdings, which oversees the development<br />

and operations of the newly formed<br />

championship, says one of Formula E’s<br />

raisons d’être is to advance the cause of<br />

electric vehicles globally.<br />

He believes the race series can become<br />

a testing ground for the “battery life<br />

and efficiency of electric engines” just as<br />

Formula One has for decades been a testing<br />

ground for internal combustion engines.<br />

“Believe in the power of these cars,”<br />

he says. “Believe they work. Make people<br />

believe they need an electric car and a more<br />

sustainable lifestyle. Many people don’t think<br />

about buying an electric car because they<br />

don’t know the facts about them. We want to<br />

show everyone what these cars can do.”<br />

Lord Drayson believes it’s the next<br />

generation of motor sport fans – those now<br />

in their teens and early 20s – who will be<br />

the ones to embrace electric motor racing.<br />

“Those are the people open to new ideas.<br />

They’re the ones daring to say ‘yes, let’s try a<br />

new technology’.”<br />

36 | Issue <strong>21</strong> | <strong>Qatar</strong> <strong>Sport</strong>

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