Qatar Sport 21_COVER_FINAL.indd - Qatar Olympic Committee

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Qatar Sport 21_COVER_FINAL.indd - Qatar Olympic Committee

TIGER WOODS

Returning to the top of

golf’s world rankings

DAVID BECKHAM

From Manchester to Paris

– the making of an icon

DAVID RUDISHA

One to watch at Doha’s

Diamond League opener

ISSUE 21 MAY 2013 $10

STRONG ROOMS

THE RISE OF HOME GYMS

GET UP AND GO

QATAR’S DAY OF SPORT

FORMULA E

NEW ON THE GRID

IT’S A HIT!

HOW QATAR’S SCHOOLS OLYMPIC PROGRAMME

TRANSFORMED THE SPORTING LIVES OF ITS STUDENTS

THE OFFICIAL MAGAZINE

OF THE QATAR

OLYMPIC COMMITTEE


18

INSIDE

5 In Focus

Sporting life through a lens

8 Global Sports Update

Insight from around the world

12 David Beckham

The making of an icon

16 Coming Up

Your essential sports event guide

18 Home Gyms

Fitness begins at home

22 National Sports Day

Backed by the business community

22

24

24 Try Triathlon

Top 10 tips for every level

26 Leaders

Opinion from the IOC and QOC

on Qatar’s National Sports Day

30 Schools Olympic Programme

A step change in sports education

12

34 For the Record

Tiger Woods is back on top

36 Trends

On the grid with Formula E

No article in this publication or part thereof may be reproduced

without proper permission and full acknowledgement of the source:

Qatar Sport, a publication of the Qatar Olympic Committee.

© Qatar Olympic Committee, 2013

www.olympic.qa

qoc@olympic.qa

Designed and produced for the Qatar Olympic Committee by

SportBusiness Group, London. Cover photo: Action Images


Welcome

The sixth edition of our innovative School’s Olympic Programme reached its climax in April and we are

delighted to report that this year saw a continuation of the growth that has been a consistent feature of this

hugely popular event.

This year 22,000 young people of both genders took part in a programme which embraced 10 Olympic and

Paralympic sports under the theme ‘Sport for Investment.’

The School’s Olympic Programme provides opportunities for youngsters from all parts of our community

to experience different sports and to take part in activities designed to promote a healthy, active lifestyle. Its

popularity is evident in the number of participants and we can think of no better investment than providing

boys and girls with an unforgettable introduction to the enjoyment which comes from sport and the many

health and social benefits it delivers.

Next year the programme will be themed ‘Sport and Integrity’ and the Olympic sport of shooting will be

included for the first time.

Maintaining the integrity of sport is a key theme for the Qatar Olympic Committee as we believe it lies at the

very heart of sport and everything it stands for. Our commitment to integrity is the driving force behind the

Save the Dream campaign which we have developed alongside the International Centre for Sports Security and

which is represented by legendary Italian footballer Alessandro del Piero.

The programme is designed to nurture sport’s core values among young people and we hope it will inspire a

new generation of athletes to safeguard the integrity of sport for years to come. Save The Dream and its new

logo were launched to an international audience during a spectacular multimedia presentation and the first

Save The Dream Award was presented to Spanish athlete Fernandez Anaya for his honesty and sportsmanship

in refusing to take advantage of an error by an opponent during a cross country race last year. He was a worthy

winner who provides a perfect example of the values which Save the Dream has been set up to promote.

Qatar’s focus on sport is evident in two exhibitions being staged in the country. The first is ‘Hey Ya’ Arab

Women in Sport, by the renowned photographer Brigitte Lancombe, who, with her sister, travelled to 20 Arab

countries to photograph and film female athletes at every level. It is an inspirational exhibit which underlines

our commitment to provide equal opportunity and encouragement for women to play a full role in the sporting

life of our country.

A second exhibition supported by the Qatar Museums Authority, is ‘Olympics Past and Present’ a fascinating

and engaging collection of objects and artefacts tracing the Olympic games back to their earliest days. The

exhibition, which has previously only been seen in Lausanne, Switzerland, is proving extremely popular and we

look forward to a day when Qatar writes its own chapter in the history of the Olympic Games.

Our attention now turns to upcoming events and we are excitedly anticipating the opening IAAF Diamond

League event of the year on May 10 while shortly afterwards (May 15-17) we are proud to host the Asian

3-on-3 basketball championships.

As ever, these are exciting times and our sporting calendar for 2013-14 shows that we will host 81 events of

which 40 are annual international events, 29 are GCC events and eight are local. Among the events which we are

already preparing to host are the 2014 FINA Short Course Championships and you can be sure that competitors,

officials and spectators at this and every other event will enjoy the same warm and sporting Qatari welcome.

Saoud Bin Abdulrahman Al-Thani

Secretary General, Qatar Olympic Committee

4 | Issue 21 | Qatar Sport


1

1

THE SPORTING WORLD

THROUGH THE LENSES OF

REUTERS AND ACTION

IMAGES PHOTOGRAPHERS

1 IN HIS GRASP

Real Madrid coach Jose Mourinho and

Manchester United’s Alex Ferguson

show contrasting emotions during

a Champions League match at Old

Trafford, March 5, 2013.

Photograph by: REUTERS/Phil Noble

2 JUMP FOR JOY

Jorge Lorenzo of Spain celebrates his

win next to second place Valentino

Rossi at the Qatar MotoGP in Doha,

April 7, 2013.

Photograph by: REUTERS/Fadi

Al-Assaad

2

Qatar Sport | Issue 21 | 5


IN FOCUS

3 SLIP AND SLIDE

Canada’s women’s team pursuit trio lose control at the ISU

World Single Distances Championships 2013 in Sochi, Russia,

March 24, 2013. Photograph by: REUTERS/Grigory Duko

4 YOUNG AT HEART

British-Indian marathon runner, Fauja Singh, 101, jogs with

his coach before a 10-kilometere race at the Hong Kong

Marathon, February 21, 2013.

Photograph by: REUTERS/Bobby Yip

5 POWER PLAY

Jamaican Olympic gold medallist Usain Bolt wins a 150 metres

challenge event on a track next to Copacabana Beach in Rio

de Janeiro, Brazil, March 31, 2013.

Photograph by: REUTERS/Sergio Moraes 3

4

6 | Issue 21 | Qatar Sport


5

Qatar Sport | Issue 21 | 7


update

GREAT

EXPECTATIONS

The new America’s Cup format could change one of the

world’s most prestigious sporting events for years to come

The competitors at this year's America's Cup in San Francisco Bay will be sailing fast-moving catamarans.

t

he 34th America’s Cup in San Francisco, USA, this

September, will see massive changes in the way the event

is presented to sailing fans both on and off the waves.

The changes, since the last America’s Cup 2010, were devised

by Team Oracle USA which was awarded the event’s commercial

rights as per the competition’s traditional “Deed of Gift” transfer

of rights to the defending champions.

The 2010 race was hastily convened after a two-year legal

battle between the then defending champion Alinghi Racing

of Switzerland and the challenger BMW Oracle Racing, as the

Oracle Team USA team was called that year.

For this year's event, Oracle Team USA, led by billionaire

owner Larry Ellison, has had the time and resources to completely

revamp the 162-year-old race – setting up the America’s Cup Event

Authority (ACEA) to create a new America’s Cup programme.

The ACEA has added new boats and events to improve the

spectacle and commercial appeal.

Most significantly, the ACEA has changed the boats from the

slow monohulls used from 1992 to 2007 to fast catamarans which

can race closer to the shore, giving spectators a better view of the

race. The race will also take advantage of the natural contours of

San Francisco Bay to create what the organisers call “a true stadium

sailing experience”.

The new boats can sail in a wider range of weather conditions

than the old boats, including in wind speeds from three knots

to 30 knots, meaning that races are more likely to start on time,

which helps spectators and broadcasters alike.

A new competition cycle has also been set up with the

introduction of the World Series of 16 qualifier events from 2011,

which feeds into the traditional Louis Vuitton Cup series in July

2013 to decide which boat challenges Oracle Team USA.

The first Youth America’s Cup, sponsored by Red Bull, will

launch in August, with the America’s Cup itself following in

September 2013 with up to 17 races.

The new format and the World Series, in particular, was driven

partly by the demands of sponsors, according to ACEA chief

executive Stephen Barclay.

“All partners and sponsors over the years, including Louis

Vuitton for almost 30 years, have said that the America’s Cup is a

fantastic property but once every four or five years is not enough.

We need much more visibility,” Barclay said.

“More visibility means more sponsorship dollars, and all of

a sudden creates a virtuous circle whereby the teams get on a

stronger financial footing.”

8 | Issue 21 | Qatar Sport


Barclay said it would take time for the

new structure to transform the event's

commercial fortunes. “We were selling the

promise; we are now selling the reality.

The television ratings for the World Series

in America are, in fact, greater than for

the NHL [the North American ice hockey

league] so there’s a lot of interest from the

broadcast networks.”

For all that, the teams themselves

are still struggling to meet the cost of

competition. Only three teams have made

it through to the Louis Vuitton Cup playoff

series. These are Artemis Racing from

Sweden, Emirates Team New Zealand, and

Luna Rossa Challenge 2013 from Italy.

Sponsorship revenues to the teams have

fallen short of the 2007 figures – the last

America’ Cup to be properly managed

– according to Russell Coutts, Chief

Executive of Oracle Team USA.

Coutts says that revenues from lead

sponsor deals, such as Oracle’s with Team

USA, the airline Emirates with Team New

Zealand, and luxury apparel brand Prada

with the Luna Rossa team, have remained

strong but revenues from second- and

third-tier deals have declined.

The decline, he admits, is partly

because of uncertainty about the new

formats, but also because of the world

economic downturn.

No one can deny, however, that the

America’s Cup continues to be a blue chip

sporting property that attracts some of the

world’s most distinguished brands.

And the new formats should, given

time, encourage even greater sponsorship

interest in the future.

The ACEA’s changes for 2013 are likely

to remain part of the event's fabric for

years to come.

Although the America’s Cup’s unique

tradition of giving commercial rights

to the defending champion means

there are no guarantees that the new

programme will continue beyond 2013,

it is understood that the America’s Cup

Race Management (ACRM) organisation,

which acts as a quasi-governing body

for the competition, is almost certain to

support the continuation of the World

Series programme.

This should ensure that the America’s

Cup becomes an annual fixture on the

sporting calendar with an ongoing

narrative instead of the costly, quadrennial

event it 's been for so long.

IN TOUCH

WITH HISTORY

Doha hosts a spectacular Olympic exhibition

A

major exhibition tracing the

history of the Olympic Games

from ancient Greece to the

modern era has transferred to Doha for a

three-month stop over.

The “Olympics – Past & Present”

exhibition, which launched in Berlin,

Germany, earlier this year, showcases an

unprecedented number of objects and

memorabilia in one Olympic-themed

exhibition.

The ancient Games is represented by

more than 600 pieces, including statues,

vases and bronzes of athletes and athletic

activities from Greece and international

museums such as the Archaeological

Museum of Rome and the Louvre in Paris.

The collection of the Qatar Olympic &

Sports Museum and the Qatar Museum

Authority’s media collections also features

strongly in the Doha exhibition.

“This is the first time that an exhibition

has showcased the cultural history of the

ancient and modern Olympics on such

a scale, not to mention a special section

on Qatar’s participation in the worldclass

event,” said Qatar Olympic & Sports

Museum Director Dr. Christian Wacker.

The modern section is represented by

Olympic torches, posters, mascots, medals,

programmes and tickets, as well as original

films and images from each Olympic

Games.

The participation of Qatari athletes in

the Games also forms part of the narrative

through interviews with Qatari Olympians

and Paralympians.

After Doha, the exhibition will transfer

later in the year to Athens in Greece, the

seat of the ancient Games.

Qatar Sport | Issue 21 | 9


update

GOAL-LINE

GO AHEAD

World football’s governing

body FIFA has selected

goal-line technology from

German firm GoalControl

as its preferred option in

trials ahead of the 2014

World Cup in Brazil.

The GoalControl-4D

system features 14 highspeed

cameras around a

football pitch focused on

both goalmouths to help

match officials determine

whether or not the ball has

crossed the goal-line.

The technology will be

put through its paces at the

upcoming Confederations

Cup in Brazil.

Hawk-Eye, a UK-based

company that was one

of four firms shortlisted

for the FIFA contract, has

been awarded the goal-line

technology contract for

the English Premier League

starting in season 2013-2014.

The technology, which has

proven itself in tennis and

cricket, will be used in every

Premier League fixture, but

will have to be switched off

for Champions League and

Europa League ties because

UEFA has not ratified its use.

PLAY BALL

Baseball and softball’s bid

to return to the Olympic

programme has taken a

step forward thanks to a

landmark merger between

the International Baseball

Federation and International

Softball Federation.

International baseball and

softball federation members

voted to approve the plan

to create the World Baseball

Softball Confederation

(WBSC) at a meeting in

Tokyo, Japan in April.

FAIR PLAYER

ATHLETE WINS FIRST 'SAVE THE DREAM' awaRD

Ivan Anaya receives his award from H.E. Sheikh Saoud.

t

he first “Save the Dream” award to

promote sporting integrity among

young people was presented to the

Spanish cross country runner Iván Fernández

Anaya for an outstanding act of sportsmanship.

Presented at the Securing Sport 2013

conference in Doha, March 18-19, Anaya was

rewarded for the honesty he showed in a cross

country race in Navarre, Spain in December

2012, where he refused to take advantage of a

mistake by Kenya’s Abel Mutai.

When Mutai, the steeplechase bronze medalist

at the London Olympic Games, mistakenly

stopped 10 metres before the finishing line, the

up-coming Anaya chose to guide Mutai to the

finish, allowing him to win the race.

The 24-year-old Anaya said in his acceptance

speech that he had done “nothing great” by

doing the right thing, but his sportsmanship

came in for praise from QOC Secretary General

H.E. Sheikh Saoud bin Abdulrahman al-Thani.

“What Ivan did was exceptional. In the cutthroat

world of modern sport such examples of

sportsmanship shine through,” said Sheikh Saoud.

Save the Dream is a joint international

initiative backed by the Qatar Olympic

Committee and the Doha-based International

Centre for Sport Security (ICSS).

It was first launched at the 2012 Sorbonne-

ICSS Sport Integrity Symposium in Paris,

France, where Italian soccer star Allessando Del

Piero was unveiled as Save the

Dream’s Athlete Captain.

Representing Save the

Dream’s projected panel of

high-profile athletes and

sporting leaders from around

the world, the 2006 World

Cup winner delivered an

emotional speech as part of a

global video presentation at

Securing Sport 2013.

Del Piero, who now plays for Sydney FC

in Australia’s A-League, said that today’s

professional athletes are role models for future

generations and can help youngsters understand

what it takes to be a champion on and off the

field of play.

Mohammed Hanzab, President of the ICSS,

added that Save the Dream has been designed

to generate a genuine dialogue around sports

core values. “Together with the QOC and

Alessandro Del Piero, we will assemble a

team of international ambassadors from the

world of sport, recognised around the world

for their reputation and talent, to promote

positive messages around sport and its positive,

character-building value,” he said.

“This programme will hopefully become a

powerful instrument to prevent and protect

the next generation of athletes and sports stars

around the world.”

The award came on the final day of Securing

Sport 2013, the leading international sport

security and integrity conference hosted by

the ICSS, under the theme of “Advancing the

Security and Integrity of Sport to Safeguard

the Future”. More than 400 stakeholders in

sport attended the conference, including

representatives from the FIFA World Cup 2014

and the 2016 Olympic and Paralympic Games

Organising Committees.

10 | Issue 21 | Qatar Sport


SUPERSTAR PROFILE

David Beckham has redefined what

it means to be a global sports icon.

World Cup; his return to his beloved Old Trafford to play against

Manchester United during his second spell at AC Milan; his

tearful farewell to the England captaincy…the list goes on and on.

But if one was pushed, cajoled and ultimately forced into

selecting just one moment which encapsulated the qualities of

David Beckham the footballer, it came back in 2001 in a vital

World Cup qualifying match in Manchester.

England, which the previous month had demolished Germany

5-1 in Munich, needed to at least match the German’s result in a

separate match against Finland to book their places for the 2002

tournament in Japan and Korea.

But while Germany were held to a draw against the Finns,

England were having a bad day at the office and were 1-2 behind

as the 90 minutes were up. Then a free kick in the third minute of

extra time provided Beckham’s cue. His wickedly curling shot into

the top right hand corner of the goal left the Greek keeper flat

footed, the stadium in euphoric uproar and one TV commentator

demanding that Beckham be given a knighthood.

It was a goal which summed up what Beckham’s career has

been all about. He is not the fastest player and not the trickiest.

He doesn’t always cover the most ground and certainly doesn’t

score the most goals. Instead his gifts are a supreme range

and accuracy of passing and mastery of corners and free kicks

which have won countless games for the array of teams he

has represented. When something good happened, Beckham

was generally behind it and for much of his career he had

an inspirational impact on his colleagues at both club and

international level.

goldenboy

the

If there is one thing which makes a truly great sports star stand

out from their competitors, it is the difficulty of pinning down a

single defining moment in their careers.

While lesser athletes are likely to be remembered for a single

instance of brilliance and triumph, it is far more difficult to say

which of Tiger Woods’ Masters victories was his finest or which

of Federer’s Grand Slams was the ultimate achievement. Likewise,

how can Michael Schumacher be characterised by just one win or

Messi by a single goal?

In a similar way it is more or less impossible to determine

which moment sums up David Beckham’s long and illustrious

career, a career which has seen him make the journey from

London to Paris via Manchester, Madrid, Milan and Los Angeles

and all stops in between as he has transitioned from precocious

teenage footballer to global megastar.

Naturally a few stand out. His stunning goal from the half

way line against Wimbledon in 1997 which announced him as

a serious and very special talent; his red card for kicking the

Argentinian Simeone at the 1998 World Cup in France; the

revenge of his winning penalty against Argentina in the following

Having it all

On the face of it

Beckham has it all.

A stellar career, pop

star wife and more

money than most of

us could count thanks

to the commercial

pulling power which

has grown and grown

as his celebrity has

developed beyond the confines of the football community.

And that’s a key difference between Beckham and most other

active sportsmen and women. In a 48-slide photo retrospective

on his career to date, fewer that two thirds featured his work

on the football field. The remainder have him arm in arm with

Hollywood superstars and world leaders in whose company he

appears entirely at home.

It has been an incredible journey for the boy from Leytonstone,

East London, who grew up supporting Manchester United thanks

to his parents, attended a Bobby Charlton soccer school in the

city and was even a mascot for a first team game at Old Trafford.

Beckham was part of a group of hugely talented United

youngsters who won the FA Youth Cup in 1992 and he went on

to become part of the club’s folk-lore as a critical part of the team

which won the Champions League, Premier League and FA Cup

treble in the 1989-90 season.

In his first year as a United regular he was named the Young

Player of the Year by England’s Professional Players Association

and the list of honours has continued to expand ever since.

Qatar Sport | Issue 21 | 13


SUPERSTAR PROFILE

He has been European Club player of the year, featured in the

Premier League team of the year four times, the UEFA team in

2001 and 2003, was Real Madrid’s player of the season in 2005-06

and was in the Major League soccer team of 2011.

There are those who believe that if he had stood for election

as head of the United Nations during this period he would have

succeeded in that as well.

But for all his individual awards, it is what he has achieved for

the teams he has represented which have been Beckham’s key

contribution. His drive, vision, goals and countless assists took

United to six Premier League titles as well as to FA Cup wins, the

Champions League and FIFA’s Intercontinental Cup.

The Real deal

At Real Madrid he was part of the team which clawed La Liga

title back from Barcelona in 2006-7 while in his transformational

period at LA Galaxy the team won the

MLS Cup twice. They are impressive

statistics by any standards but when

a club signs Beckham they get rather

more than the sum of the goals, tackles,

runs passes and assists. The Beckham

factor ensures the biggest media circus

in football and creates a buzz which

resonates around the world.

When Real Madrid signed Beckham for some $35 million

for the 2003-04 season he was the biggest prize in town. The

president of bitter rivals, Barcelona, had already pledged that he

would deliver Becks for the Catalan fans but there was tangible

triumphalism in the air when the Englishman was eventually

paraded in front of packed grandstands at the Madrid club’s

training ground.

Yet from the beginning there were whispers that Madrid had

not brought Beckham the footballer but Beckham the marketing

machine, a player capable of selling more shirts (he chose

number 23 at Madrid) than any other player. Equally, Beckham

was already an international brand in his own right. At a time

when United was generally top of the Deloitte list of the world’s

richest football clubs, Madrid certainly had eyes on his brand

“Beckham’s ability

to connect has been

used to good effect.”

building potential, particularly in those Asian markets which

had embraced him as a United player. And while Beckham’s

undoubted commercial appeal must have influenced the sale

price, the fact was that he certainly delivered on the field. Across

four years at the Santiago Bernabeau Stadium he played 155

games, scored 20 goals and as always, created many, many more.

A different Galaxy

Over the years Beckham has also gained the knack of doing the

unexpected and his move to Major League Soccer was in keeping

with his ability to keep them guessing. Certainly few predicted

that even before his Madrid contract was up he would announce

he was moving from one of the world’s biggest clubs and biggest

leagues to Los Angeles Galaxy. The move was accompanied by

headlines trumpeting the $250 million he ‘could’ earn over the five

year contract, although his salary as one of the Galaxy’s cap-busting

designated players was nowhere near that level.

“I am looking forward to the new challenge

of growing the world’s most popular game in a

country that is as passionate about sport as my

own,” he told reporters when the signing was

announced and the later disclosure of a clause in

his contract permitting him to buy an ownership

share in an MLS franchise at preferential rates

underscored the idea that he really was on an

evangelical mission to promote soccer in the US.

Despite initial suggestions that Beckham’s presence was a

disruptive influence in the Galaxy dressing room – where many

of the players earned as little in a year as he did in a day or so –his

contribution to the team was invaluable. In all, he played 118

games for the LA team, scoring 20 goals in the process. Perhaps

more importantly for the league itself, in Beckham they suddenly

had a player whose celebrity matched their own ambitions.

Beckham sold tickets, appeared on chat shows and quietly gave

MLS a leg-up in the world’s most competitive sports market.

Paris Match

After five years, it was time for Brand Beckham to move on and

it came as little surprise that he chose to join European football’s


next major project, the re-birth of Paris St Germain. Since its

acquisition by Qatari owners, PSG has been a hotbed of transfer

activity which has transformed the under-performing team into

genuine contenders for the next Champions League title. For

Beckham it was a move to another successful team in another

world-class city, the thread which runs throughout his career.

It also provided him with an opportunity to further

strengthen his personal popularity by announcing that he was

to donate his salary to a local children’s charity, a move which

immediately counter-balanced media hostility over his choice of

accommodation - an exclusive suite at one of the city’s finest hotels.

But that’s the thing about David Beckham….he’s smart. In his

early days he may have been portrayed in the

British media as a one dimensional buffoon

but the reality is very different. His career has

been managed with the precision of a guided

missile, programmed to hit the target every

time. His personal net worth is now estimated

at anything up to $200 million, making him

one of the wealthiest athletes on the planet, as

his football earnings are dwarfed by massive

endorsement deals with a bunch of big name

brands around the world. And he is worth

it because his personal brand resonates way

beyond football itself.

He was recently appointed as a global ambassador for football

in China which is trying to stage a recovery from repeated

corruption scandals. Beckham welcomed the opportunity,

explained that he was not a politician and that he would focus on

encouraging kids into the game.

According to one high level member of the team from

international sports marketing company IMG which put the deal

together, his first visit to China was a revelation.

“It is difficult to explain the impact he has. There were crowds

everywhere he went and in one city Beckham’s appearance at the

local football stadium attracted a 50 per cent bigger crowd that

the average home attendance for the team.”

Brand Beckham

Beckham’s extraordinary ability to connect has been used to good

effect beyond the world of brand promotion. As an East Londoner

“His appeal is based

on dedication, style

and an old-fashioned

sense of respect.”

he was an essential member of the team which won its bid to host

the 2012 Olympic Games in London and, less successfully, a part

of England’s FIFA 2018 World Cup bid.

Beckham may never have been the sort of footballer who

would be an automatic choice for a World Select XI but his career

and achievements stand scrutiny against the best. Perhaps he was

a little unfortunate that the England team which he represented

a record (for an outfield player) 115 times scoring 17 goals, never

quite lived up to its potential but he has won national titles in

three different countries with a fourth at PSG very much on the

cards, scored in the final stages of three different World Cup

tournaments and has the leading assist record for the English

Premier League.

This rock solid record is the foundation

on which his Brand Beckham is based, that

and the fact that in a world of top level sport

which is often self-centred and slightly shady,

he appears to be a genuinely good bloke.

Andy Milligan, author of the book Brand

It Like Beckham summed up his appeal in a

BBC interview:

“His appeal is based on dedication, style

and an almost old-fashioned sense of respect.

It is hard to think of a country or group of

people to whom those do not appeal.

“He has earned recognition on the biggest global stages, be it top

flight football, international fashion or the A-list celebrity scene,

“He has also made very shrewd choices that have created a

coherent story and has moved from being captain of his country’s

football team to cheerleader for its sporting ambitions.

“On top of that he endures because he is authentic.”

For a footballer, David Beckham is getting on a bit now. His

appearances from the bench are more common than starts for

Paris St Germain and his time as an active player at the highest

level is inevitably winding down.

The question is what he will choose to do when he finally

hangs up his boots? Having publically said he is not interested in

becoming a manager, the world remains at his feet and he will not

be short of choices. Perhaps only one thing is certain. Wherever

he decides his future lies, he will succeed and Brand Beckham will

continue to grow.

Qatar Sport | Issue 21 | 15


COMING UP

MAY-JULY 2013

Giro d’Italia

Italy 4-26/5/2013

Kentucky Derby

Louisville, USA 4/5/2013

Diamond League Meeting

Qatar Sports Club 10/5/2013

FA Cup Final

London, UK 11/5/2013

UEFA Europa League final

Amsterdam, Netherlands 15/5/2013

UEFA Champions League Final

London, UK 25/5/2013

Monaco Grand Prix

Monte Carlo, Monaco 26/5/2013

French Open

Paris, France 26/5/2013 – 9/6/2013

Italian MotoGP Grand Prix

Mugello, Italy 2/6/2013

World Stadium Congress

Doha, Qatar 2-5/6/2013

ICC Champions Trophy

Across England and Wales, UK 6-23/6/2013

US Open

Pennsylvania, USA 13-16/6/2013

FIFA Confederations Cup

Across Brazil 15-30/6/2013

All England Championships (Wimbledon)

London, UK 24/6/2013 – 7/7/2013

Tour de France

10/5/2013 Diamond League Meeting

Olympic 800m champion David Rudisha

and Jamaican sprinter Yohan Blake will

both be competing in Doha.

Tour Across France 29/6/2013 – 21/7/2013

British Grand Prix

Silverstone, UK 30/6/2013

Beach Volleyball World Championships

Stare Jablonki, Poland 1-7/7/2013

Ashes 1st Test, England v Australia

Nottingham, England 10-14/7/2013

MLB All-Star Game

New York, USA 16/7/2013

The Open Championship

Scotland, UK 18-21/7/2013

FINA World Championships

Barcelona, Spain 19/7/2013-4/8/2013

15-30/6/2013 FIFA Confederations Cup

Brazil will be looking to retain the FIFA

Confederations Cup on home turf in June.

16 | Issue 21 | Qatar Sport


26/5/2013 Monaco Grand Prix

Australian Mark Webber fi nished on

top of the podium in Monte Carlo for

the Red Bull Racing team in 2012.

24/6/2013 – 7/7/2013

All England Championships

Serena Williams will be hoping to record

her sixth Wimbledon title this year.

29/6/2013 – 21/7/2013

Tour de France

Can Bradley Wiggins manage

back-to-back Tour de France

victories after a stellar 2012?

13-16/6/2013 US Open

Following Webb

Simpson’s US Open

victory in 2012, who

will come out on

top at the Merion

Golf Club in

Pennsylvania?

16/7/2013

MLB All-Star Game

Citi Field, home of the

New York Mets, will

play host to the MLB All-

Star Game for the fi rst

time in almost 50 years.

Qatar Sport | Issue 21 | 17


going home

to

gym

the

The multi-billion DOLLAR home

gym market has grown from

its established consumer base

in the United States to markets

all over the world.

18 | Issue 21 | Qatar Sport


Home gyms

f

or impressionable youth, the pursuit of an impressive physique

is nothing new.

In 1922, Charles Atlas, a famous body builder from the

United States, began marketing his “Dynamic-Tension course” to young

men who felt they were lacking in muscle.

Atlas promised to “Make a Man of You” through a series of exercises

that required no equipment whatsoever.

The body building programme promised skinny young males that they

would never again have sand kicked in their face by the local bully.

“I turned myself from a 97-pound weakling into the World’s Most

Perfectly Developed Man”, the famous magazine advertisements

explained. “I can change your body, too.”

And Atlas made a small fortune in the process.

How times have changed. Today, the home fitness market is no longer

directed at insecure teenagers but at successful, mature adults of both

sexes and there is more money spent on home gym equipment than even

Charles Atlas could have dreamed possible.

Big Spenders

In the United States, consumer spend on home exercise equipment rose

from $3.9 billion in 2001 to $5.6 billion in 2011, according to The

National Sporting Goods Association, America’s trade association for

companies that make sports-related products. .

In terms of multi-purpose home gyms – a category of exercise

equipment all of its own which includes a combination of fitness and

strengthening apparatus – more than 50 per cent of primary users in the

United States were 35 years of age or older in 2011. Almost 50 per cent

of purchasers made more than $50,000 annually and, most surprisingly

perhaps, around 55 per cent of primary users were female.

Not long ago, the idea of fitness equipment at home meant a set of

weights or dumbbells in a bedroom corner or perhaps a “Bullworker”, an

isometric device beloved by British adolescents, which could be stored

conveniently under the bed.

Now the product segments are many and varied and take up just a

little more room. There are treadmills and cross country ski machines;

stationary exercise bicycles and rowing machines. Throw in equipment

such as elliptical trainers, aerobic riders, ab crunchers and step machines

and it’s clear that the well-stocked “home gym” has the potential to

outperform a commercial fitness centre.

Home Gym Innovation

America, the home of many of the fitness fads that have swept the world,

has led the way in home-gym innovation.

It was a US fitness fanatic Jack LaLanne who opened the first American

health and fitness club in Oakland, California in 1936.

He was credited with a major breakthrough in the 1950s when he

developed the first cable-pulley machine, which evolved into a machine

useful for leg extensions and bar pull downs.

The Smith machine as it is called today (named after Rudy Smith, a

gym club owner who commissioned a modified version of LaLanne’s

initial design) is now a staple of home gym devotees worldwide.

Qatar Sport | Issue 21 | 19


Home gymS

the multi-billion dollar home gym market has grown from its established

consumer base in the United States to markets all over the world

1930’s 1970’s 1990’s

2010’s

In the same decade, the multi-speed treadmill was developed

by Dr. Robert Bruce in Seattle as a stress test to monitor and

diagnose various heart conditions. As devised by Dr. Bruce, the

treadmill test started slowly and increased in pace and inclination

every three minutes until no patient was left “unstressed.”

It wasn’t until the 1960s however that treadmills began appearing

in people’s homes as exercise equipment – and today the

treadmill is responsible for nearly half of all home exercise equipment

sales ($3.2 billion in 2012) in the United States.

CHanging teCHnoLogy

Through the 1960s and 1970s, the exercise equipment market

developed among a series of niche companies, but was not yet big

business. Advances in home fitness technology and sales really

exploded in the 1980s.

In 1981, two brothers, Dick and Peter Dreissigacker, who

rowed for the US team at the 1972 Olympic Games, developed a

simple indoor rowing machine known as the Concept2 Indoor

Rower, which set the standard for the practice of the sport

indoors. The technology has also encouraged a new competitive

sport popular with athletes who may never have rowed on water.

It is also used for cross training within almost every other sport

including Formula 1, athletics, sailing and triathlon.

In 1986, another landmark was reached when the Bowflex

home gym, the name for a series of exercise machines used for

strength training and cardio training, entered the market.

Instead of conventional weights or pulley machines, the

original Bowflex machine used a combination of rods to create

constant resistance or tension to produce a multi-function fitness

machine that has continued to evolve in the Bowflex models

available today.

The first elliptical cross trainer – the walking and running

simulators that now populate gyms all over the world – was

created in 1995. The engineer who invented this machine needed

a low-impact exercise for his daughter, who had injured her

“The treadmill is responsible for nearly half

of all home exercise equipment sales.”

ankle. Since then, other manufacturers have followed the trend

and upper body movements were added to develop the range of

exercise machines now known as cross-trainers.

Meanwhile, the Ab Rocker was developed in the late 1990s

and quickly took off as a popular way to tone and strengthen

abdomen muscles.

neW CHoiCeS

If these choices weren’t enough, a new entertaining and family

friendly method of home training came with the arrival of Nintendo’s

Wii Fit in 2007, which introduced a whole new approach

to fitness training and changed the profile of fitness machines.

Using only a Wii Balance Board and a computer or TV

screen, virtual exercisers can take part in over 40 different fitness

activities in the comfort of their own home.

Indeed, the enduring popularity of home gym-style equipment

shows that the desire to work out at home is no passing fad.

Consumer sales of stationary exercise bicycles, ellipticals and

treadmills have remained steady in the United States over the last

decade and some new products are rising in popularity.

Sales of exercise balls in the United States, for example, grew 15

per cent in 2011.Other growth areas in exercise equipment are on

the accessories side: pedometers and heart rate monitors both saw

sales increases in 2011.

Sales of home gym equipment have also increased beyond

America’s border in the fast-moving economies of the Asia

Pacific, South America and the Middle East. The trend shows

no sign of falling away and is sure to be going strong when the

hundredth anniversary of Charles Atlas’ “Dynamic-Tension

course” comes around in 2022.

20 | Issue 21 | Qatar Sport


NEW REPORT... OUT NOW

THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS

THE BID BOOK

MATCHING SPORTS EVENTS AND HOSTS

3,300 Events,

47 Sports Properties.

The Most Comprehensive Study to Date

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THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS

THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS

THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS

3.1

SucceSSful bidding: leading

citieS and nationS

14

The research published in The Bid Book is the result of an in-depth analysis of

approaching 3,500 major events hosted since 2003 across summer and winter

Olympic sports, global series, mega events and multi-sport Games.

The qualification requirement was world championship events in Olympic sports hosted

since 2003 (including those awarded for future years) and all events over the period 2003-2012

in global series. For world championships, mega events and multi-sport Games staged on a

non-annual basis (i.e. every two or four years etc), hosts of the five most recent editions were

included in the sample.

3.1.1 Paris tops the podium

On the analysis of event hosting in all categories, the leading major event cities in sport are:

Figure 3.1: Leading host cities since 2003

Rank City

1 Paris

2 Doha

3 London

4 Moscow

5 Tokyo

6 Budapest

7 Madrid

8 Melbourne

9 Dubai

10 Beijing

Source: The Bid Book

3.1.2 The Olympic effect?

Paris may have lost out to London in the race for the 2012 Olympics, but is still able to lay claim

to the status of the world’s top host of the last 10 years thanks to a consistently high ranking

across all categories bar – unsurprisingly – winter sports.

3.5

Big game hunting: multi-sport

event Bidding

Multi-sport events are the biggest beasts of the bidding and hosting jungle: often

with dozens of disciplines, thousands of competitors and the budget of a government

department, they can be almost as complex to tender for as they are to stage.

The owners of these properties need hosts with big ambitions and the resources to fund

them. That means they may have to cast their net farther and wider than rights holders whose

events are more accessible to all – a fact that appears to have influenced the patterns of

penetration achieved by the major multi-sport games on a continent-by-continent basis.

Figure 3.32: Multi-sport event hosting, by continent, post-2000

Country Events Properties

Europe 29 7

N America 25 3

Asia 22 7

Australasia 3 2

S America 2 2

Africa 0 0

Source: The Bid Book

The Bid Book examined bidding and hosting patterns associated with eight multi-sport

properties since 2000 in this analysis:

Olympic Games

Winter Olympic Games

Commonwealth Games

Summer Universaide

Winter Universiade

World Games



• X Games

Winter X Games

The seven that have a genuinely global remit (Winter X Games is a USA exclusive) have all

landed in both Europe and Asia at least once in that time, while only Africa has yet to receive a

visit. The event data are skewed slightly by the inclusion of the X Games, which has dedicated

events for the US, Europe and Asia, meaning each of these continents automatically receives

events that South America, Africa and Australasia cannot bid for, while the US gets a further set

again thanks to its exclusivity around the Winter X Games. Nevertheless, on a property level the

reach of all events appears wider than is seen in the hosting market as a whole.

World Championships in Athletics

Year City Country

2003 Paris France

2005 Helsinki Finland

2007 Osaka Japan

2009 Berlin Germany

2011 Daegu South Korea

2013 Moscow Russia

2015 Beijing China

2017 London UK

World Indoor Championships

Year City Country

2010 Doha UAE

2003 Birmingham UK

2004 Budapest Hungary

2006 Moscow Russia

2008 Valencia Spain

2012 Istanbul Turkey

2014 Sopot Poland

World Race Walking Cup

Year City Country

2004 Naumberg Germany

Use this report to:

2006 La Coruna Spain

2008 Cheboksary Russia

2010 Chihuahua Mexico

2012 Saransk Russia

Continental Cup

• Rank hosts by event bid success

Year City Country

2010 Split Croatia

2014 Marrakech Morocco

CONTACT DETAILS

• Analyse major rights holders / bidder

Essar

trends

Gabriel: General Secretary

17 rue Princesse Florestine

BP359

MC 98007 Monaco Cedex

Tel: +377 93 10 88 88

www.iaaf.org

• Map the sport event landscape

37

World Half Marathon Championships

Year City Country

2003 Vilamoura Portugal

2004 New Delhi India

2005 Edmonton Canada

2006 Debrecen Hungary

2007 Udine Italy

2008 Rio de Janeiro Brazil

2009 Birmingham UK

2010 Nanning China

2012 Kavama Bulgaria

2014 Copenhagen Denmark

2016 Zapaday Bulgaria

World Cross Country Championships

Year City Country

2003 Lausanne Switzerland

2004 Brussels Belgium

2005 Saint-Galmier France

2006 Fukuoka Japan

2007 Mombasa Kenya

2008 Edinburgh UK

2009 Amman Jordan

2010 Bydgoszcz Poland

2011 Punta Umbria Spain

2013 Bydgoszcz Poland

World Cup

Year City Country

1998 Johannesburg South Africa

2002 Madrid Spain

2006 Athens Greece

88

THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS

Stakeholders

The IAAF has 205 member national

federations.

Funding

More than three quarters of the IAAF’s

annual income is generated by marketing

and broadcasting rights, with around 10%

provided by Olympic revenues.

Objectives

The IAAF’s constitution lists 16 objectives for

the organisation, including:

Promoting the sport and its ethical

values as an educational subject and lifeenhancing

activity

Encouraging participation at all levels

Promoting fair play and playing a leading

role in the fight against doping

Supporting the worldwide development of

the sport

• •


Key people

The venues for all IAAF championships are

decided by the IAAF Council, which reports to

the organisation’s Congress every two years

and is comprised of:

A President

A Treasurer


5.1.3

Athletics

InternatIonal assocIatIon of athletIcs federatIons (Iaaf)

Four Vice-Presidents

15 Council Members

Six Area Representatives

The Area Representatives are appointed by

their respective continental associations.

All other members are elected by the IAAF

Congress.

Elite participation



Around 2,000 athletes from 200 countries

compete in the IAAF World Championships.

The World Indoor Championships involve

up to 1,000 athletes from more than 170

countries.

The first report to combine

trend data and case

studies alongside coverage

of the top 47 sports

89

properties.

Principal world championship events


World Championships in Athletics

World Indoor Championships

World Race Walking Cup

World Half Marathon Championships

World Cross Country Championships

World Cup

Continental Cup

World Championship hosts

Distribution of world championships (46 events,

1998-2017)

Continent Events hosted

Europe 32

North America 2

South America 1

Africa 3

Asia 8

Oceania 0

Visit our website to see the contents page for Bid Book or Download your Free Synopsis

www.sportbusiness.com/bidbook

in association with


ingoodcompany...

Businesses, large and small, gave their full backing to Qatar’s National Sport Day

L

ocal and international businesses put their collective

might behind Qatar’s National Sport Day in February,

creating a patchwork of action-packed events that could

be emulated elsewhere in the Gulf and around the world.

An initiative of His Highness the Heir Apparent of Qatar,

Sheikh Tamim bin Hamad Al-Thani,

National Sport Day is a unique

celebration of sport built around an

official public holiday on the second

Tuesday of February.

It first took place in 2012.

Qatar, in common with other Gulf

states and nations around the world,

is facing up to health issues among an increasingly sedentary

population and the promotion of healthy living is a central tenet of

national policy, delivered through the Qatar Olympic Committee

(QOC) and supported by other government agencies.

This year, the National Sport Day started with a VIP Walk in

Doha with the participation of QOC Secretary General Sheikh

“The response from our

staff was bigger and

better than last year.”

Saoud and Australia’s five-time Olympic swimming champion

Ian Thorpe.

National Sport Day provides a blank canvas for government

ministries and agencies and sports organisations to promote

active lifestyles – and this year’s event was notable for the sheer

number of companies which created special

events for their employees and the public.

Whether it was hotels organising

running races for their staff or far bigger

and more sophisticated events, businesses all

over Qatar took part in the second edition.

One of the biggest company-led events

was Dolphin Energy’s Doha Dash, which

took place at the Losail International Circuit, Doha’s world-class

motor racing track.

The event included 5km, 3km and 1km runs, as well as a 1km

ladies’ walk.

Organised by the international sports event and management

agency, Professional Sports Group, it was supported by a number

The Doha Dash gets underway on National Sport Day.

22 | Issue 21 | Qatar Sport


national sport day

of leading businesses in Doha including title sponsors Dolphin

Energy, platinum sponsors Vodafone Qatar and supporting

partners Fitness First, Kellogg’s, Rayyan Water and W Doha.

Each of the event sponsors joined forces to promote healthy

living by providing a number of fun activities for the runners

and spectators to enjoy, including an opportunity to run against

Qatar’s fastest man and event ambassador Samuel Francis.

There were also free health checks while official fitness partner

Fitness First held pre-race warm up sessions before every race

and live demonstrations throughout the day.

The day went down well with young families and VIP guests

alike. As Michael O’Neil, the British Ambassador to Doha, said

after the event: “With high levels of participation and enthusiasm

from everyone present. I can see it [the Doha Dash] growing as a

significant annual event on the Doha sports calendar.”

Away from the Lusail Track, National Sport Day made full

use of Qatar’s world-class sporting infrastructure, including the

Aspire Zone, where energy giant Shell teamed up with the Qatar

Football Association (QFA) to break the world record for the

largest ever set of five-a-side football matches played at once.

The match, which lasted for 11 hours and 58 minutes, involved

523 players from across Qatar and beat the previous record of 464

players set at the youth academy of English football club Sheffield

United in October 2012.

The event came hard on the heels of the launch of “Koora

Time”, a five-year sustainable initiative set up by the QFA and

Shell Qatar designed to improve the health and wellbeing of

Qatar’s youth through football – a private-public initiative that

was announced just days before National Sport Day.

Also making the National Sport Day the focal point of more

concerted efforts to change lives, Qatar First Investment Bank

(QFIB), organised a month-long corporate wellness programme

for its employees.

A professional fitness consultancy was engaged to develop a

tailor-made wellness programme which featured

a series of activities, including a weight-loss

challenge, a weekly outdoor fitness activity and

nutritional and health awareness seminar.

“The concept of National Sport Day inspired

us to develop our internal Corporate Wellness

Programme,” said Emad Mansour, CEO, QFIB. “The

aim of this month-long initiative was to encourage our employees

to adopt a healthy lifestyle that combines a balanced diet and

regular exercise.”

Many other domestic companies rivaled the proactive efforts of

the international companies based in Qatar. Ooredoo, the county’s

leading telecoms company, hosted several events at the Museum

of Islamic Art Park, including fun games for younger people such

as Giant Bowling, Giant Baseball and a unique game of American

football. Meanwhile, on the Corniche, Doha’s Hamad Medical

Corporation partnered with the Qatar Development Bank to

offer blood pressure and basic health check-ups and to distribute

information about healthy and active lifestyles.

Almuftah Group— one of the country’s most diverse and

successful groups of companies – kept it simple by organising a

“Walk for Health” event from the Corniche to Sheraton Sqaure for

hundreds of its employees and their families.

On top of the health and benefits, Almuftah Group Managing

Director Ibrahim Almuftah said that engaging in sport was a

great way to inspire camaraderie and goodwill among colleagues

and families alike.

The corporate roll call included a jointly-hosted sports event for

employees and their families, organised by Qatar Petroleum (QP),

ExxonMobil Qatar and Qatar Gas Transport Company. The state

carrier Qatar Airways also put on a wide range of activities at the

Al Jazeera Academy in Doha for 1,500 staff and their families,

featuring competitions in football, tennis, volleyball, cricket and

basketball. Echoing the sentiments of corporate citizens all over

the country, Qatar Airways Chief Executive Officer, Akbar Al

Baker, summed up the Day. “This year, the response from our

staff was bigger and better than last year’s celebrations,” he said.

The bar for Qatar-based businesses has been set high for next

year’s National Sport Day on February 11, 2014.


FIT FOR LIFE

GET FIT WITH TRIATHLON

T

he number of people taking part

in triathlons has soared over

recent years and the multisport

challenge is now one of the most popular

ways of getting fit.

The Olympic version of the sport

consists of a 1.5 kilometre swim, followed

by a 40km cycle and 10km run.

But there are many varieties and offshoots

of the classic triathlon form.

There are versions for kids, novices

and of varying distances for elite athletes.

There are sprint triathlons, half-triathlons

and ultra-distance triathlons.

The most arduous of all is the Ironman

triathlon, which demands that athletes

swim nearly 4km, cycle more than 180km

and finish with a full marathon (42.2km).

The best in the world take more than eight

hours to complete the course.

All triathlons, however, are physically

and mentally challenging, which may

explain why the sport is often associated

with high achievers from all walks of life.

Below, UK-based author and triathlon

trainer Sean Lerwill offers these simple

guidelines as the keys to success – whether

you’re a novice or experienced triathlete.

MONEY IS NO SUBSTITUTE FOR

HARD WORK

Nearly all new (and some experienced)

triathletes want to buy speed and success,

and throw money at it. It doesn’t work like

that. Good kit helps to a point, but it’s no

substitute for hard work, conditioning and

technique.

CHOOSE THE RIGHT

FOOTWEAR

Don’t train in trainers with elastic laces [to

speed up the transition from bike to run].

Save these for races, when they will save

you time. During training they’ll just negate

the support function of your trainers.

SEEK A PROFESSIONAL OPINION

If you have money, pay for a professional

gait analysis. Use the results to specifically

strengthen and condition the weak areas,

and you’ll see great improvements.

TRAIN OFF-ROAD IN COLD

WINTERS

Use a mountain bike for cycle training and

do cross-country runs. Doing such offroad

training isn’t only good for strength

and conditioning, it’s also far safer if roads

and pavements are icy and/or wet.

STICK TO ONE BIKE

Other than off-road winter training, you

should always train on the bike you’ll

race on. Some people think they should

keep their ‘race bike’ special for race

day, however if you train on a different

set-up you’ll use muscles ever so slightly

differently.

DON’T OVER-TRAIN

It’s tempting to have no or too few rest

days, but if you have no rest days you won’t

improve as much. Many improvements

occur outside of training: if you never rest

you never see improvements.

REST BEFORE THE RACE

Establish a good training routine and

take your rest day two days before a race,

not the day before: perform light training

the day before the race. This ensures you

aren’t groggy or lethargic on race day from

having a day off.

LOOK PROFESSIONAL

If you take a look at a professional

triathletes bike, it isn't littered in energy

gels taped to the frame. It is neat and tidy

and exudes confidence. Unless you are

doing a full or half ironman, one or two

energy gels in a pocket will suffice.

PLANNING PREVENTS POOR

PERFORMANCE

Plan what you are going to do, both in

training and for the race itself. Proper

planning makes for a more enjoyable

triathlon session and means you are more

likely to succeed in the race.

NO SHORT CUTS

There are no quick fixes. Hard work is the

only way to success.

24 | Issue 21 | Qatar Sport


Leaders: Incisive opinion and lively debate

CAN THE national

Sport DAY help

change LIFESTYLES?

The decision to allocate a day for sport in Qatar not only affirms our country’s

strong commitment towards increasing participation in sport, but our parallel

efforts to ensure a healthier future for the people in our communities and for

generations to come.

Qatar enjoys an international reputation as a hub for sporting events but

the National Sport Day is celebrated to stress the importance of sport as a

significant factor in creating a healthy community – both physically and mentally.

Our country, like many others around the world, face challenges in terms of

obesity and other consequences of sedentary lifestyles and poor eating habits.

Obesity has become one of the major epidemics with recent statistics from

the World Health Organization showing one billion people as obese and

childhood obesity tripling over the last 30 years.

Worldwide, approximately 22 million children under the age of five are obese.

better choices

In the Gulf region, lifestyles have changed dramatically in little more than a

generation and as part of our National Health Strategy, we are taking steps to

help the public make better choices in terms of diet and exercise.

Qatar is committed to combating the high incidence of obesity and related

illnesses such as diabetes, heart disease and strokes, high blood pressure and cancer.

IN BRIEF

Meshaal Nasser Al-Khalifa

is Assistant Secretary General for

Administrative Support at the Qatar

Olympic Committee. Previously,

he held the position of Director of

Shared Services Affairs, reporting

to the President of Qatar’s Public

Works Authority – Ashghal. Among

his various duties across the QOC’s

Finance and HR departments, Mr

Al-Khalifa is responsible for the

development of an employeeoriented

company culture that

emphasises quality, continuous

improvement and high performance.

This is why the National Sport Day aims to promote sport as part of everyone’s daily life, not just as a one-off event.

The country has provided communities with all the necessary facilities to encourage people to change their lifestyles to

improve their health. Now we are focused on getting that message across with the National Sport Day acting as a starting

block for many who have yet to feel the benefits of a more active life.

Government departments, of course, are in a prime position to influence their employees in this respect, but I have been

greatly encouraged by private institutions, which lined up a series of creative public events for their staff and families.

Some partnered with public agencies in Qatar to inform people about their health risks and encourage weight-loss

programmes.

health benefits

Qatar’s leading medical services organisation Hamad Medical Corporation in partnership with the Qatar Development

Bank, for example, deployed more than 40 nurses to check blood pressure and take weight measurements, Body Mass

Index measurements and other health tests for participants during National Sport Day.

Another highlight was the launch of the “Be Fit” competition, organised by the Qatar Olympic Committee, in

collaboration with VLCC Group, a wellness company, which promotes scientific weight-loss solutions.

The competition saw participants commit to one-year programme of dietary modification and physical activity to

maintain a healthy weight. VLCC will keep a track of the participants’ weight loss progress until the next National Sport Day

when the winners will be announced.

Public and private agencies, it should be added, are also promoting the mental benefits of sport in line with the maxim

“a healthy mind in a healthy body”, but also as a force for friendship, community-building and social cohesion.

In conclusion, Qatar is in the frontline of some of the health problems associated with sedentary lifestyles but thanks to

the enlightened leadership of His Highness the Emir of Qatar, Sheikh Hamad bin Khalifa Al-Thani, and the National Sport

Day initiative, it is also in the vanguard of change.

26 | Issue 21 | Qatar Sport


How do we get

people off the

couch?

The International Olympic Committee (IOC) is known as the

driving force behind the Olympic Games, but it also has a keen

interest in promoting sport at the grassroots level.

Encouraging physical activity, especially among young people,

is a growing concern for organisations throughout the Olympic

Movement, with good reason.

The facts are alarming: The World Health Organization

(WHO) ranks insufficient physical activity as one of the four

leading risk factors for global mortality from non-communicable

diseases – with hypertension, tobacco use and high blood glucose.

Insufficient physical activity is linked to 3.2 million or 5.5 per cent of

all deaths annually.

global issue

Scientific research highlights the importance of getting people

active early in life. Inactive children tend to become even less

IN BRIEF

Dr Richard Budgett has been

Medical and Scientific Director of the

IOC since November 2012. Before

that, he was Chief Medical Officer

for the London 2012 Olympic and

Paralympic Games from 2007 to 2012

and Director of Medical Services for

the British Olympic Association from

1994 to 2007. He was a member of

the IOC Medical Commission at the

2008 Olympic Games in Beijing and

2010 Winter Games in Vancouver.

active as they mature, and sedentary behaviour among young people can lead to long-term health problems,

such as obesity.

In response to these disturbing trends, the 2009 Olympic Congress – a gathering of all constituents of the

Olympic Movement and members of the public – approved several recommendations aimed at increasing

participation in physical activity and sport and at promoting healthy lifestyles. But the IOC and the Olympic

Movement cannot address this problem alone.

An issue of this magnitude and importance requires concerted action by many elements of society. Fortunately,

government agencies, schools, community groups, sports organisations, the United Nations and a host of other

governmental and nongovernmental organisations are taking up the cause of promoting physical activity.

get moving

Communities around the world participate in Olympic Day, an annual celebration of grassroots sport and

physical activity that commemorates the birth of the Olympic Movement on 23 June 1894.

National Olympic Committees (NOCs) have taken a leading role in facilitating and organising Olympic

Day fun runs and other events that encourage activity by young and old alike. From a modest start in 1948,

Olympic Day has become a global event, with the large majority of NOCs participating.

Some countries have incorporated Olympic Day into the school curriculum and organised meetings

between young people and top athletes. Under the theme, “move, learn and discover,” Olympic Day is

expanding to include cultural and educational activities as well as sport.

Qatar’s National Sport Day is very much in keeping with the Olympic Day concept, and goes a step further

by linking the annual celebration of physical activity to a national holiday in February. It is a great catalyst to get

people off the couch. This year’s National Sport Day saw thousands of people in Doha and across Qatar getting

involved in a variety of sports. The event is truly inclusive, with participation by people of all ages and abilities.

The challenge is to ensure that Olympic Day, National Sport Day and similar events are not just a one-time

affair. The aim is to convince people that sport is fun and makes them feel better, physically as well as mentally.

Individual and societal benefits require changes in lifestyle over the long term.

Changing behaviour is not easy, but we owe it to our children to confront the issue of insufficient physical

activity head-on. In our constantly evolving society, sport and physical activity hold the key to a healthier,

more balanced and better life, with more meaning. Let’s get people moving!

Qatar Sport | Issue 21 | 27


MOG WEAR - SAVING

THE ENVIRONMENT

ONE PIECE AT A TIME!

T

he Look Company is pleased to announce its latest and

most innovative environmental awareness program.

MOG Wear is the re-purposing of printed textile fabrics

by re-sewing the fabric into new usable items such as bags, iPad

cases and backpacks.

In the Gulf Cooperation Council (GCC) region, it is estimated

that upwards of 120 million tons of waste is sent to the landfills

each year. With this number increasing at a rapid pace it’s time to

look at how we can reduce our waste to land fill.

The Look Company and the Qatar Olympic Committee

recognized this ever growing problem and realized it had a means

to find a solution within its own backyard…MOG Wear.

What is the MOG Wear Programme?

The Qatar Olympic Committee and The Look Company have

partnered together to develop a re-purposing programs that

allows all organisation to help save the environment by re-using

the produced branding materials fabric as a post event and legacy

promotion program for their Mega-Events, conferences, or brand

rollout programmes.

This programme offers a means to get involved with Waste

Management and to re-purpose branded textile materials for

good a purpose – helping the Environment. The Look Company

and the Qatar Olympic Committee signed a 10-year agreement in

November of 2012 during the annual Aspire4Sport conference held

at Aspire in Doha, Qatar.

During a press conference between His Excellency Sheikh

Saoud – General Secretary of the Qatar Olympic Committee and

Ed Burke – CEO of The Look Company an agreement was signed

between the two organisations to not only promote this program

locally but to take this programme internationally. “As a member

of the Sport and Environment Committee of the International

Olympic Committee, I will urge the IOC to take this concept to the

rest of the world,” Sheikh Saoud said.

What does MOG Wear stand for and

where did the name come from?

MOG stands for Memories Of the Games. The Look Company

has been very fortunate during its years of business to be

involved in many sport and event programmes around the

world and this name seemed appropriate for its final life

products. Memories allow you to remember the event for

years to come.

How MOG Wear Program Works.

■■

At the end an event or a conference, The Look Company

collects all branded fabrics

■■

The fabric then gets cleaned, stored and ready for custom

design and tailoring

■■

The MOG Wear products have a wide variety of designs

and functionality all depending on the objectives of

the corporate or organizations who is re-purposing the

materials

Examples of some of the products The Look Company

currently are able to re-purpose are:

■■

Messenger bags

■■

I-pad and Mobile phone covers

■■

Grocery bags

■■

Tote bags

■■

String bags

■■

Back backs

MOG Wear bags recycle material from sports events.

28 | Issue 21 | Qatar Sport


promotion

MOG Wear jacket made from AFC Asian Cup materials.

The Qatar Olympic Committee and The Look Company are

currently looking to grow the awareness of this program and are

looking for corporates to get involved and be a part of this growing

solution in Qatar.

To help corporate organizations to understand how they can get

involved the following Question and Answer has been developed.

If an outside organization wants to get

involved with MOG Wear as a sponsor,

how can MOG Wear be promoted?

■■

As part of your existing community programme, promoting a

clean environment by cutting down on waste

■■

It is an effect method to promote your companies CSR

(Corporate Social Responsibility) Initiatives as an active

Community sponsor in Sport.

■■

It is a way to leave a legacy from the event attached to your brand

■■

It is an environmentally friendly way to produce Corporate gifts

and Premium Incentive Items

■■

It is a way to spread your message to those who were connected

to the event

■■

It is a way to connect to those who were not able to attend your

event, but now can own a small part of it.

Why WOuld a Corporation, Federation

or Organising Committee want to get

involved?

■■

Unique opportunity for national companies to be associated

with the event and the environment

■■

Shows support and commitment to the Sport and

Environmentally conscious communities

■■

Gain national and international awareness through the well

promoted program by Qatar Olympic Committee and The

Look Company

■■

Be linked with the Event, Qatar Olympic Committee, The

Look Company and the Environment

■■

Become associated with the MOG Wear –passion, enthusiasm,

commitment to the future of Sport and the Environment!

What are the benefits of adopting MOG

Wear into your companies Standard and

Best Practise

Environmental

■■

Ability to advertise as an active participant in global sustainability

■■

Be a part of reducing total waste to landfill within Qatar

■■

Reduces our collective carbon footprint by re-purposing

branded materials

Corporate

■■

Become the benchmark for innovative re-purposing strategies

■■

Introduce Corporate Giveaways

■■

A cost effective way to generate corporate giveaway items such as

bags, iPad covers, and cases

Philanthropic

■■

Giving back to the community

■■

Various types of sport items can be made and donated to under

privileged kids around the world, or even collaborated with as

part of their local community programs.

■■

Possible partnerships with local and worldwide charitable

organisations

■■

Who can use MOG Wear and distribute MOG Wear?

■■

Anyone who has used printed textile product can participate in

this programme. Specifically:

■■

Schools - Public School / Private School / University / Colleges:

Use the products to give to students at the beginning of the year to

distribute books, uniforms, etc..

■■

Corporation, Federation or Organising Committee (large and

small): use as premium give away items to staff or clients

■■

Exhibitions and Trade Shows: makes use of re-purposed items

instead of plastic or papers bags

What types of printed materials can be

used for MOG Wear?

■■

Currently there are four key fabrics that are being used for this

programme: PolyWovin, PolySatin, PerfKnit, and DuraFlag.

MOG Wear bag made from AFC Asian Cup materials.

If after reading this article you are interested in becoming a part

of this New and Exciting Environmental initiative please write

to: mogwear@thelookcompany.com and provide your name,

contact number and enquiry questions. It is up to each one of us

to help our organisations make a greener difference is this world.

Look to convert your organisation to MOG Wear today and be

part of a movement for a greener Qatar, and a greener planet.

MOG Wear materials and patterns all designed by Groop Eight

Communications

Qatar Sport | Issue 21 | 29


30 | Issue 21 | Qatar Sport


The Schools Olympic Programme is creating a new

generation of physically active, young people in Qatar

here is no doubt in our minds that the Schools Olympic

Programme has changed attitudes towards sport in

T

Qatari schools. It’s allowed us to discover hidden talent

and made SOP competitions a much-anticipated event in the

school year for students.”

These are the conclusions of Al Sayyed Abul Noor, a physical

education teacher at Ibn Taymeya Secondary School in the

northern suburb of Doha.

Qatar Sport magazine met with

the teacher, three of his students and

the School Director, Khalid Haroon,

to discuss what the leading sports

education programme in Qatar meant

to them.

All three students, aged between

15 and 17, were medal winners at the sixth edition of the Schools

Olympic Programme, which ended this April with finals for boys

and girls at the Aspire Zone.

Mohamed Ussama and Mahmoud Salman were bronze medal

winners in basketball, while Ahmed Abdulhay was a gold medalist

in the shot put contest.

Thanks largely to the schools programme, all three boys have

had the opportunity to try different sports before specialising in

their medal-winning sports.

For Mohamed, it was martial arts and handball before opting

for basketball. His teammate Mahmoud tried table tennis and

volleyball, but eventually found basketball more exciting and

attacative.

As for Ahmed, his athletic ability was channeled into wrestling

“They feel as though they are they

are participating in a mini-sized

Olympic Games.”

before trying swimming, handball and basketball. He returned to a

strength-based sport when he discovered the shot put. Ahmed won

his second, successive gold medal at this year’s Schools Olympic

Programme and the joy of winning has given him an appetite to

carry on and strive for much higher competition levels.

The other boys are also contemplating a sporting life after school.

Mohamed Ussama, 15, the Year Ten student, discovered that he has

what it takes to be a very good basketball player. Scouts from the

Al Gharrafa Sports Club, based in the

same area as Ibn Taymiya School, agree

with him and he is now one of the best

players in their juniors team. Mahmoud

also wants to continue his sports career

after school, specialising in sport

sciences in case his performances do

not allow him to reach the top levels.

Sporting rewards

The three teenagers underline why the Schools Olympic

Programme experience has been so rewarding: it has allowed them

to make friends with students from other schools, realise the value

of hard work and develop their ability to face up to challenges.

They also like the feeling that they are participating in a minisized

Olympics, especially when they receive their medals from the

most important QOC officials, such as HE the Secretary General

of the Qatar Olympic Committee, Sheikh Saoud Bin Abdulrahman

Al-Thani.

Ahmed, the shot putter, also praises the care and commitment

of the PE teachers at his school. He said that they were keen to help

Qatar Sport | Issue 21 | 31


him with extra training sessions, especially as his specialty requires

technique as well as strength to achieve the best results.

The PE teachers at the school – Al Sayed Abul Noor and Ahmed

Shehata – believe that the Schools Olympic Programme represents

a “sort of revolution” in the practice of sport in the Qatari

education system. The programme, they say, has incentivised

students to reserve most of their spare time to sport rather

than to other activities. As the teenagers agree, the competition

atmosphere and the feelings

produced by winning, have

encouraged them to take on

sport, as well as traditional

academic subjects, as marks of

achievement.

They were also surprised to find out that being involved in

a sport activity reflected positively on their approach to work

in other school activities – as borne out by improved academic

results. Mahmoud Salman noticed that sporting students also paid

greater attention to their nutritional habits: “Our bodies were more

under pressure, as we were much more active than we used to be

before participating frequently in the SOP competitions,” he said.

“With the help of our social and medical advisor at school, as well

as the advice of our parents and friends – in addition to information

found on the Internet – we started to change our attitude towards

what we eat and most of the time try to avoid junk food.”

More to be done

The students, school teachers and administrators admit that there

is still a lot to do in terms of educating the students about their

eating habits and increasing awareness about the importance of

“SOP represents a revolution in the

practice of sport in Qatari schools."

adopting healthy food habits if they want to be competitive at sport

or just to enjoy a healthy lifestyle in their daily activities at home,

school, or later at work.

Ibn Taymeya School Director, Khalid Haroon, an ex-basketball

player and the first Master Facilitator for coaches training in Qatar,

stressed the virtuous circle created by the programme. “Since

success breeds success, the increasingly positive experience of

the Schools Olympic Programme every year acts as a catalyst for

the schools population the

next year and the number of

participating students keeps

increasing in my school, as well

as in the others.”

The Director thinks that

seeing their schoolmates winning medals and being celebrated and

honoured, gives other students ideas and makes them try a sport

the following year.

Ahmed Shehata, another PE teacher at the school, highlights the

example of a student, Abdulla Al Zaidi: "He never thought of being

an athlete and nobody thought he could be, but he had the idea of

trying basketball, was helped by his teachers, trained hard, and was

finally part of the school's bronze medal-winning team.”

Like many educationalist before him, the Head of the School,

Kahild Haroon, believes that sport has an all-round beneficial

affect on students. “Children need to experience both the

challenges and festive atmosphere that schools sport competition

creates,” he says.

“This can play an important role in building up their character

and personality and promotes their ability to deal with the

challenges of life.”

32 | Issue 21 | Qatar Sport


FOR THE RECORD: WHO’S MAKING HEADLINES IN SPORT WORLDWIDE?

TIGER

WOODS

WORLD GOLF – WEEKS AT NUMBER ONE

Tiger Woods (USA)

Greg Norman (Australia)

Nick Faldo (Great Britain)

Seve Ballesteros (Great Britain)

Luke Donald (Great Britain)

Ian Woosnam (Great Britain)

Nick Price (Zimbabwe)

Vijay Singh (Fiji)

Rory Mcilroy (Great Britain)

Lee Westwood (Great Britain)

PATRICK

CHAN

624 weeks

331 weeks

97 weeks

61 weeks

56 weeks

50 weeks

44 weeks

32 weeks

32 weeks

22 weeks

Tiger Woods returned to golf’s World Number One spot

with victory at the Arnold Palmer Invitational in March to

secure his 624th week as World Number One.

The total is far ahead of his nearest historical rival, Greg

Norman of Australia, who aggregated 331 weeks at number

one during the late 1980s and early 1990s. The win at the

Arnold Palmer Invitational meant that Woods replaced Rory

McIlroy on top of the rankings.

WORLD FIGURE SKATING SHORT

PROGRAMME WORLD RECORD (MEN)

Patrick Chan (Canada) 98.37 (2013)

Yuzuru Hanyu (Japan) 95.32 (2012)

Yuzuru Hanyu (Japan) 95.07 (2012)

Daisuke Takahashi (Japan) 94.00 (2012)

Patrick Chan (Canada) 93.02 (2011)

Canada’s figure skating star Patrick Chan shattered the short

programme world record in winning gold at the ISU World

Figure Skating Championships in his home country. Chan scored

98.37 points for his performance to music by Rachmaninov,

landing a huge quad toe loop in a combination, followed by a

clean triple axel. Chan topped the world mark previously held

by Japan’s Yuzuru Hanyu by more than three points.

34 | Issue 21 | Qatar Sport


REAL

MADRID

Spanish football clubs Real Madrid and Barcelona were

ranked as the top two richest football clubs in the world by

the professional services group Deloitte. Madrid remained

on top of the Deloitte Football Money League, published

this January, for the eighth consecutive year and are the first

team to break the €500 million revenue mark.

Real has enjoyed phenomenal growth, with annual

revenues increasing by almost €200m over the past five

years, Deloitte said. Although Barcelona has narrowed

the gap, Real still had a €28.8m revenue advantage in the

2010/11 season under review.

The top 10 list features five English clubs, with Manchester

United leading the pack in third position, with €395.9m.

DELOITTE FOOTBALL MONEY LEAGUE

(REVENUE FOR SEASON 2010-11)

Real Madrid (Spain)

€512.6m

Barcelona (Spain) €483m

Man United (England)

Bayern Munich (Germany)

Chelsea (England)

Arsenal (England)

Man City (England)

AC Milan (Italy)

€395.9m

€368.4m

€322.6m

€290.3m

€285.6m

€256.9m

Liverpool (England)

Juventus (Italy)

€233.2m

€195.4m

TEAM USA

On March 22, the United States women’s national football

team registered five years at the top of the quarterly FIFA

rankings. The 2012 Olympic champions and runners-up to

Japan in the 2011 World Cup final have headed the rankings

since March 2008.

The development of women’s football in America has

been a triumph for the nation which recently launched the

National Women’s Soccer League – the country’s latest

endeavour to establish a thriving top-flight league for the

best women’s footballers in the world.

FIFA WOMEN’S WORLD RANKINGS

(as of March 22)

United States

Germany

Japan

Brazil

France

Sweden

Canada

England

Australia

Korea DPR

2215 points

2163 points

2096 points

2038 points

2027 points

2025 points

1992 points

1992 points

1943 points

1943 points

Qatar Sport | Issue 21 | 35


trends

ELECTRIC DREAMS

ON THE STARTING GRID WITH FORMULA E

R

ace organisers of the first

electric-only championship

motor racing series believe they

can attract a new generation of young fans

to the format when it launches next year.

The speeds, sounds and smells will be

very different to Formula One – top speeds

of 130 miles-per-hour rather than 230mph,

no screaming V8 engines and no highoctane

fuel.

But the racing will be just as exciting,

according to those on the inside of the sport.

The International Motorsport Federation

(FIE), the sanctioning body for Formula

One, is due to hold the Formula E

championship series next year with 10

teams in the heart of the world’s most

famous cities.

Rio de Janeiro was the first metropolis

to come on board with London, Rome, Los

Angeles, Miami, Beijing, Buenos Aires, and

Putrajaya in Malaysia following suit. New

York and Monaco are also keen to host

Formula E races.

According to Lord Drayson, the head of

UK-based Drayson Racing Technologies,

which has developed a prototype car with

a top speed close to 200mph, the world is

about to witness the birth of an entirely

new motor sport.

“It’s not about electric cars competing

with established forms of motor sport,”

he says. “It’s about creating a new type of

motor sport that suits the electric car.”

Drayson says that electric motor racing

must be just as exciting as Formula One if it

is to attract fans and sponsors. Simply being

environmentally-friendly is not enough.

“There’s a very important principal in

motor sport,” he says. “The cars must excite

people, they must represent the future and

they must be awe-inspiring. They must

provide a jaw-dropping experience. That’s

what you go to motor racing for.”

The main difference with electric racing

is that the car batteries currently last only

20 minutes or so. The races will last an hour

but will see the drivers – who are likely to

be former F1 stars – swapping cars after 20

minutes, then returning to their original car

after 40 minutes when it has been charged

for a final 10 minute burst.

Another major difference is the decibel

levels, says Drayson: “They don’t sound

like Formula One cars but they do have a

sound. It’s completely different. Because

you don’t have explosions of the ignition

in the internal combustion engine being

the loudest sounds, instead you hear the

drivetrain, the electric motors, the tyre

noise and the aerodynamics. It sounds a bit

like the ‘whoosh’ of an aircraft.”

Alejandro Agag, the CEO of Formula E

Holdings, which oversees the development

and operations of the newly formed

championship, says one of Formula E’s

raisons d’être is to advance the cause of

electric vehicles globally.

He believes the race series can become

a testing ground for the “battery life

and efficiency of electric engines” just as

Formula One has for decades been a testing

ground for internal combustion engines.

“Believe in the power of these cars,”

he says. “Believe they work. Make people

believe they need an electric car and a more

sustainable lifestyle. Many people don’t think

about buying an electric car because they

don’t know the facts about them. We want to

show everyone what these cars can do.”

Lord Drayson believes it’s the next

generation of motor sport fans – those now

in their teens and early 20s – who will be

the ones to embrace electric motor racing.

“Those are the people open to new ideas.

They’re the ones daring to say ‘yes, let’s try a

new technology’.”

36 | Issue 21 | Qatar Sport

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