Returning to the top of
golf’s world rankings
From Manchester to Paris
– the making of an icon
One to watch at Doha’s
Diamond League opener
ISSUE 21 MAY 2013 $10
THE RISE OF HOME GYMS
GET UP AND GO
QATAR’S DAY OF SPORT
NEW ON THE GRID
IT’S A HIT!
HOW QATAR’S SCHOOLS OLYMPIC PROGRAMME
TRANSFORMED THE SPORTING LIVES OF ITS STUDENTS
THE OFFICIAL MAGAZINE
OF THE QATAR
5 In Focus
Sporting life through a lens
8 Global Sports Update
Insight from around the world
12 David Beckham
The making of an icon
16 Coming Up
Your essential sports event guide
18 Home Gyms
Fitness begins at home
22 National Sports Day
Backed by the business community
24 Try Triathlon
Top 10 tips for every level
Opinion from the IOC and QOC
on Qatar’s National Sports Day
30 Schools Olympic Programme
A step change in sports education
34 For the Record
Tiger Woods is back on top
On the grid with Formula E
No article in this publication or part thereof may be reproduced
without proper permission and full acknowledgement of the source:
Qatar Sport, a publication of the Qatar Olympic Committee.
© Qatar Olympic Committee, 2013
Designed and produced for the Qatar Olympic Committee by
SportBusiness Group, London. Cover photo: Action Images
The sixth edition of our innovative School’s Olympic Programme reached its climax in April and we are
delighted to report that this year saw a continuation of the growth that has been a consistent feature of this
hugely popular event.
This year 22,000 young people of both genders took part in a programme which embraced 10 Olympic and
Paralympic sports under the theme ‘Sport for Investment.’
The School’s Olympic Programme provides opportunities for youngsters from all parts of our community
to experience different sports and to take part in activities designed to promote a healthy, active lifestyle. Its
popularity is evident in the number of participants and we can think of no better investment than providing
boys and girls with an unforgettable introduction to the enjoyment which comes from sport and the many
health and social benefits it delivers.
Next year the programme will be themed ‘Sport and Integrity’ and the Olympic sport of shooting will be
included for the first time.
Maintaining the integrity of sport is a key theme for the Qatar Olympic Committee as we believe it lies at the
very heart of sport and everything it stands for. Our commitment to integrity is the driving force behind the
Save the Dream campaign which we have developed alongside the International Centre for Sports Security and
which is represented by legendary Italian footballer Alessandro del Piero.
The programme is designed to nurture sport’s core values among young people and we hope it will inspire a
new generation of athletes to safeguard the integrity of sport for years to come. Save The Dream and its new
logo were launched to an international audience during a spectacular multimedia presentation and the first
Save The Dream Award was presented to Spanish athlete Fernandez Anaya for his honesty and sportsmanship
in refusing to take advantage of an error by an opponent during a cross country race last year. He was a worthy
winner who provides a perfect example of the values which Save the Dream has been set up to promote.
Qatar’s focus on sport is evident in two exhibitions being staged in the country. The first is ‘Hey Ya’ Arab
Women in Sport, by the renowned photographer Brigitte Lancombe, who, with her sister, travelled to 20 Arab
countries to photograph and film female athletes at every level. It is an inspirational exhibit which underlines
our commitment to provide equal opportunity and encouragement for women to play a full role in the sporting
life of our country.
A second exhibition supported by the Qatar Museums Authority, is ‘Olympics Past and Present’ a fascinating
and engaging collection of objects and artefacts tracing the Olympic games back to their earliest days. The
exhibition, which has previously only been seen in Lausanne, Switzerland, is proving extremely popular and we
look forward to a day when Qatar writes its own chapter in the history of the Olympic Games.
Our attention now turns to upcoming events and we are excitedly anticipating the opening IAAF Diamond
League event of the year on May 10 while shortly afterwards (May 15-17) we are proud to host the Asian
3-on-3 basketball championships.
As ever, these are exciting times and our sporting calendar for 2013-14 shows that we will host 81 events of
which 40 are annual international events, 29 are GCC events and eight are local. Among the events which we are
already preparing to host are the 2014 FINA Short Course Championships and you can be sure that competitors,
officials and spectators at this and every other event will enjoy the same warm and sporting Qatari welcome.
Saoud Bin Abdulrahman Al-Thani
Secretary General, Qatar Olympic Committee
4 | Issue 21 | Qatar Sport
THE SPORTING WORLD
THROUGH THE LENSES OF
REUTERS AND ACTION
1 IN HIS GRASP
Real Madrid coach Jose Mourinho and
Manchester United’s Alex Ferguson
show contrasting emotions during
a Champions League match at Old
Trafford, March 5, 2013.
Photograph by: REUTERS/Phil Noble
2 JUMP FOR JOY
Jorge Lorenzo of Spain celebrates his
win next to second place Valentino
Rossi at the Qatar MotoGP in Doha,
April 7, 2013.
Photograph by: REUTERS/Fadi
Qatar Sport | Issue 21 | 5
3 SLIP AND SLIDE
Canada’s women’s team pursuit trio lose control at the ISU
World Single Distances Championships 2013 in Sochi, Russia,
March 24, 2013. Photograph by: REUTERS/Grigory Duko
4 YOUNG AT HEART
British-Indian marathon runner, Fauja Singh, 101, jogs with
his coach before a 10-kilometere race at the Hong Kong
Marathon, February 21, 2013.
Photograph by: REUTERS/Bobby Yip
5 POWER PLAY
Jamaican Olympic gold medallist Usain Bolt wins a 150 metres
challenge event on a track next to Copacabana Beach in Rio
de Janeiro, Brazil, March 31, 2013.
Photograph by: REUTERS/Sergio Moraes 3
6 | Issue 21 | Qatar Sport
Qatar Sport | Issue 21 | 7
The new America’s Cup format could change one of the
world’s most prestigious sporting events for years to come
The competitors at this year's America's Cup in San Francisco Bay will be sailing fast-moving catamarans.
he 34th America’s Cup in San Francisco, USA, this
September, will see massive changes in the way the event
is presented to sailing fans both on and off the waves.
The changes, since the last America’s Cup 2010, were devised
by Team Oracle USA which was awarded the event’s commercial
rights as per the competition’s traditional “Deed of Gift” transfer
of rights to the defending champions.
The 2010 race was hastily convened after a two-year legal
battle between the then defending champion Alinghi Racing
of Switzerland and the challenger BMW Oracle Racing, as the
Oracle Team USA team was called that year.
For this year's event, Oracle Team USA, led by billionaire
owner Larry Ellison, has had the time and resources to completely
revamp the 162-year-old race – setting up the America’s Cup Event
Authority (ACEA) to create a new America’s Cup programme.
The ACEA has added new boats and events to improve the
spectacle and commercial appeal.
Most significantly, the ACEA has changed the boats from the
slow monohulls used from 1992 to 2007 to fast catamarans which
can race closer to the shore, giving spectators a better view of the
race. The race will also take advantage of the natural contours of
San Francisco Bay to create what the organisers call “a true stadium
The new boats can sail in a wider range of weather conditions
than the old boats, including in wind speeds from three knots
to 30 knots, meaning that races are more likely to start on time,
which helps spectators and broadcasters alike.
A new competition cycle has also been set up with the
introduction of the World Series of 16 qualifier events from 2011,
which feeds into the traditional Louis Vuitton Cup series in July
2013 to decide which boat challenges Oracle Team USA.
The first Youth America’s Cup, sponsored by Red Bull, will
launch in August, with the America’s Cup itself following in
September 2013 with up to 17 races.
The new format and the World Series, in particular, was driven
partly by the demands of sponsors, according to ACEA chief
executive Stephen Barclay.
“All partners and sponsors over the years, including Louis
Vuitton for almost 30 years, have said that the America’s Cup is a
fantastic property but once every four or five years is not enough.
We need much more visibility,” Barclay said.
“More visibility means more sponsorship dollars, and all of
a sudden creates a virtuous circle whereby the teams get on a
stronger financial footing.”
8 | Issue 21 | Qatar Sport
Barclay said it would take time for the
new structure to transform the event's
commercial fortunes. “We were selling the
promise; we are now selling the reality.
The television ratings for the World Series
in America are, in fact, greater than for
the NHL [the North American ice hockey
league] so there’s a lot of interest from the
For all that, the teams themselves
are still struggling to meet the cost of
competition. Only three teams have made
it through to the Louis Vuitton Cup playoff
series. These are Artemis Racing from
Sweden, Emirates Team New Zealand, and
Luna Rossa Challenge 2013 from Italy.
Sponsorship revenues to the teams have
fallen short of the 2007 figures – the last
America’ Cup to be properly managed
– according to Russell Coutts, Chief
Executive of Oracle Team USA.
Coutts says that revenues from lead
sponsor deals, such as Oracle’s with Team
USA, the airline Emirates with Team New
Zealand, and luxury apparel brand Prada
with the Luna Rossa team, have remained
strong but revenues from second- and
third-tier deals have declined.
The decline, he admits, is partly
because of uncertainty about the new
formats, but also because of the world
No one can deny, however, that the
America’s Cup continues to be a blue chip
sporting property that attracts some of the
world’s most distinguished brands.
And the new formats should, given
time, encourage even greater sponsorship
interest in the future.
The ACEA’s changes for 2013 are likely
to remain part of the event's fabric for
years to come.
Although the America’s Cup’s unique
tradition of giving commercial rights
to the defending champion means
there are no guarantees that the new
programme will continue beyond 2013,
it is understood that the America’s Cup
Race Management (ACRM) organisation,
which acts as a quasi-governing body
for the competition, is almost certain to
support the continuation of the World
This should ensure that the America’s
Cup becomes an annual fixture on the
sporting calendar with an ongoing
narrative instead of the costly, quadrennial
event it 's been for so long.
Doha hosts a spectacular Olympic exhibition
major exhibition tracing the
history of the Olympic Games
from ancient Greece to the
modern era has transferred to Doha for a
three-month stop over.
The “Olympics – Past & Present”
exhibition, which launched in Berlin,
Germany, earlier this year, showcases an
unprecedented number of objects and
memorabilia in one Olympic-themed
The ancient Games is represented by
more than 600 pieces, including statues,
vases and bronzes of athletes and athletic
activities from Greece and international
museums such as the Archaeological
Museum of Rome and the Louvre in Paris.
The collection of the Qatar Olympic &
Sports Museum and the Qatar Museum
Authority’s media collections also features
strongly in the Doha exhibition.
“This is the first time that an exhibition
has showcased the cultural history of the
ancient and modern Olympics on such
a scale, not to mention a special section
on Qatar’s participation in the worldclass
event,” said Qatar Olympic & Sports
Museum Director Dr. Christian Wacker.
The modern section is represented by
Olympic torches, posters, mascots, medals,
programmes and tickets, as well as original
films and images from each Olympic
The participation of Qatari athletes in
the Games also forms part of the narrative
through interviews with Qatari Olympians
After Doha, the exhibition will transfer
later in the year to Athens in Greece, the
seat of the ancient Games.
Qatar Sport | Issue 21 | 9
World football’s governing
body FIFA has selected
goal-line technology from
German firm GoalControl
as its preferred option in
trials ahead of the 2014
World Cup in Brazil.
system features 14 highspeed
cameras around a
football pitch focused on
both goalmouths to help
match officials determine
whether or not the ball has
crossed the goal-line.
The technology will be
put through its paces at the
Cup in Brazil.
Hawk-Eye, a UK-based
company that was one
of four firms shortlisted
for the FIFA contract, has
been awarded the goal-line
technology contract for
the English Premier League
starting in season 2013-2014.
The technology, which has
proven itself in tennis and
cricket, will be used in every
Premier League fixture, but
will have to be switched off
for Champions League and
Europa League ties because
UEFA has not ratified its use.
Baseball and softball’s bid
to return to the Olympic
programme has taken a
step forward thanks to a
landmark merger between
the International Baseball
Federation and International
International baseball and
softball federation members
voted to approve the plan
to create the World Baseball
(WBSC) at a meeting in
Tokyo, Japan in April.
ATHLETE WINS FIRST 'SAVE THE DREAM' awaRD
Ivan Anaya receives his award from H.E. Sheikh Saoud.
he first “Save the Dream” award to
promote sporting integrity among
young people was presented to the
Spanish cross country runner Iván Fernández
Anaya for an outstanding act of sportsmanship.
Presented at the Securing Sport 2013
conference in Doha, March 18-19, Anaya was
rewarded for the honesty he showed in a cross
country race in Navarre, Spain in December
2012, where he refused to take advantage of a
mistake by Kenya’s Abel Mutai.
When Mutai, the steeplechase bronze medalist
at the London Olympic Games, mistakenly
stopped 10 metres before the finishing line, the
up-coming Anaya chose to guide Mutai to the
finish, allowing him to win the race.
The 24-year-old Anaya said in his acceptance
speech that he had done “nothing great” by
doing the right thing, but his sportsmanship
came in for praise from QOC Secretary General
H.E. Sheikh Saoud bin Abdulrahman al-Thani.
“What Ivan did was exceptional. In the cutthroat
world of modern sport such examples of
sportsmanship shine through,” said Sheikh Saoud.
Save the Dream is a joint international
initiative backed by the Qatar Olympic
Committee and the Doha-based International
Centre for Sport Security (ICSS).
It was first launched at the 2012 Sorbonne-
ICSS Sport Integrity Symposium in Paris,
France, where Italian soccer star Allessando Del
Piero was unveiled as Save the
Dream’s Athlete Captain.
Representing Save the
Dream’s projected panel of
high-profile athletes and
sporting leaders from around
the world, the 2006 World
Cup winner delivered an
emotional speech as part of a
global video presentation at
Securing Sport 2013.
Del Piero, who now plays for Sydney FC
in Australia’s A-League, said that today’s
professional athletes are role models for future
generations and can help youngsters understand
what it takes to be a champion on and off the
field of play.
Mohammed Hanzab, President of the ICSS,
added that Save the Dream has been designed
to generate a genuine dialogue around sports
core values. “Together with the QOC and
Alessandro Del Piero, we will assemble a
team of international ambassadors from the
world of sport, recognised around the world
for their reputation and talent, to promote
positive messages around sport and its positive,
character-building value,” he said.
“This programme will hopefully become a
powerful instrument to prevent and protect
the next generation of athletes and sports stars
around the world.”
The award came on the final day of Securing
Sport 2013, the leading international sport
security and integrity conference hosted by
the ICSS, under the theme of “Advancing the
Security and Integrity of Sport to Safeguard
the Future”. More than 400 stakeholders in
sport attended the conference, including
representatives from the FIFA World Cup 2014
and the 2016 Olympic and Paralympic Games
10 | Issue 21 | Qatar Sport
David Beckham has redefined what
it means to be a global sports icon.
World Cup; his return to his beloved Old Trafford to play against
Manchester United during his second spell at AC Milan; his
tearful farewell to the England captaincy…the list goes on and on.
But if one was pushed, cajoled and ultimately forced into
selecting just one moment which encapsulated the qualities of
David Beckham the footballer, it came back in 2001 in a vital
World Cup qualifying match in Manchester.
England, which the previous month had demolished Germany
5-1 in Munich, needed to at least match the German’s result in a
separate match against Finland to book their places for the 2002
tournament in Japan and Korea.
But while Germany were held to a draw against the Finns,
England were having a bad day at the office and were 1-2 behind
as the 90 minutes were up. Then a free kick in the third minute of
extra time provided Beckham’s cue. His wickedly curling shot into
the top right hand corner of the goal left the Greek keeper flat
footed, the stadium in euphoric uproar and one TV commentator
demanding that Beckham be given a knighthood.
It was a goal which summed up what Beckham’s career has
been all about. He is not the fastest player and not the trickiest.
He doesn’t always cover the most ground and certainly doesn’t
score the most goals. Instead his gifts are a supreme range
and accuracy of passing and mastery of corners and free kicks
which have won countless games for the array of teams he
has represented. When something good happened, Beckham
was generally behind it and for much of his career he had
an inspirational impact on his colleagues at both club and
If there is one thing which makes a truly great sports star stand
out from their competitors, it is the difficulty of pinning down a
single defining moment in their careers.
While lesser athletes are likely to be remembered for a single
instance of brilliance and triumph, it is far more difficult to say
which of Tiger Woods’ Masters victories was his finest or which
of Federer’s Grand Slams was the ultimate achievement. Likewise,
how can Michael Schumacher be characterised by just one win or
Messi by a single goal?
In a similar way it is more or less impossible to determine
which moment sums up David Beckham’s long and illustrious
career, a career which has seen him make the journey from
London to Paris via Manchester, Madrid, Milan and Los Angeles
and all stops in between as he has transitioned from precocious
teenage footballer to global megastar.
Naturally a few stand out. His stunning goal from the half
way line against Wimbledon in 1997 which announced him as
a serious and very special talent; his red card for kicking the
Argentinian Simeone at the 1998 World Cup in France; the
revenge of his winning penalty against Argentina in the following
Having it all
On the face of it
Beckham has it all.
A stellar career, pop
star wife and more
money than most of
us could count thanks
to the commercial
pulling power which
has grown and grown
as his celebrity has
developed beyond the confines of the football community.
And that’s a key difference between Beckham and most other
active sportsmen and women. In a 48-slide photo retrospective
on his career to date, fewer that two thirds featured his work
on the football field. The remainder have him arm in arm with
Hollywood superstars and world leaders in whose company he
appears entirely at home.
It has been an incredible journey for the boy from Leytonstone,
East London, who grew up supporting Manchester United thanks
to his parents, attended a Bobby Charlton soccer school in the
city and was even a mascot for a first team game at Old Trafford.
Beckham was part of a group of hugely talented United
youngsters who won the FA Youth Cup in 1992 and he went on
to become part of the club’s folk-lore as a critical part of the team
which won the Champions League, Premier League and FA Cup
treble in the 1989-90 season.
In his first year as a United regular he was named the Young
Player of the Year by England’s Professional Players Association
and the list of honours has continued to expand ever since.
Qatar Sport | Issue 21 | 13
He has been European Club player of the year, featured in the
Premier League team of the year four times, the UEFA team in
2001 and 2003, was Real Madrid’s player of the season in 2005-06
and was in the Major League soccer team of 2011.
There are those who believe that if he had stood for election
as head of the United Nations during this period he would have
succeeded in that as well.
But for all his individual awards, it is what he has achieved for
the teams he has represented which have been Beckham’s key
contribution. His drive, vision, goals and countless assists took
United to six Premier League titles as well as to FA Cup wins, the
Champions League and FIFA’s Intercontinental Cup.
The Real deal
At Real Madrid he was part of the team which clawed La Liga
title back from Barcelona in 2006-7 while in his transformational
period at LA Galaxy the team won the
MLS Cup twice. They are impressive
statistics by any standards but when
a club signs Beckham they get rather
more than the sum of the goals, tackles,
runs passes and assists. The Beckham
factor ensures the biggest media circus
in football and creates a buzz which
resonates around the world.
When Real Madrid signed Beckham for some $35 million
for the 2003-04 season he was the biggest prize in town. The
president of bitter rivals, Barcelona, had already pledged that he
would deliver Becks for the Catalan fans but there was tangible
triumphalism in the air when the Englishman was eventually
paraded in front of packed grandstands at the Madrid club’s
Yet from the beginning there were whispers that Madrid had
not brought Beckham the footballer but Beckham the marketing
machine, a player capable of selling more shirts (he chose
number 23 at Madrid) than any other player. Equally, Beckham
was already an international brand in his own right. At a time
when United was generally top of the Deloitte list of the world’s
richest football clubs, Madrid certainly had eyes on his brand
to connect has been
used to good effect.”
building potential, particularly in those Asian markets which
had embraced him as a United player. And while Beckham’s
undoubted commercial appeal must have influenced the sale
price, the fact was that he certainly delivered on the field. Across
four years at the Santiago Bernabeau Stadium he played 155
games, scored 20 goals and as always, created many, many more.
A different Galaxy
Over the years Beckham has also gained the knack of doing the
unexpected and his move to Major League Soccer was in keeping
with his ability to keep them guessing. Certainly few predicted
that even before his Madrid contract was up he would announce
he was moving from one of the world’s biggest clubs and biggest
leagues to Los Angeles Galaxy. The move was accompanied by
headlines trumpeting the $250 million he ‘could’ earn over the five
year contract, although his salary as one of the Galaxy’s cap-busting
designated players was nowhere near that level.
“I am looking forward to the new challenge
of growing the world’s most popular game in a
country that is as passionate about sport as my
own,” he told reporters when the signing was
announced and the later disclosure of a clause in
his contract permitting him to buy an ownership
share in an MLS franchise at preferential rates
underscored the idea that he really was on an
evangelical mission to promote soccer in the US.
Despite initial suggestions that Beckham’s presence was a
disruptive influence in the Galaxy dressing room – where many
of the players earned as little in a year as he did in a day or so –his
contribution to the team was invaluable. In all, he played 118
games for the LA team, scoring 20 goals in the process. Perhaps
more importantly for the league itself, in Beckham they suddenly
had a player whose celebrity matched their own ambitions.
Beckham sold tickets, appeared on chat shows and quietly gave
MLS a leg-up in the world’s most competitive sports market.
After five years, it was time for Brand Beckham to move on and
it came as little surprise that he chose to join European football’s
next major project, the re-birth of Paris St Germain. Since its
acquisition by Qatari owners, PSG has been a hotbed of transfer
activity which has transformed the under-performing team into
genuine contenders for the next Champions League title. For
Beckham it was a move to another successful team in another
world-class city, the thread which runs throughout his career.
It also provided him with an opportunity to further
strengthen his personal popularity by announcing that he was
to donate his salary to a local children’s charity, a move which
immediately counter-balanced media hostility over his choice of
accommodation - an exclusive suite at one of the city’s finest hotels.
But that’s the thing about David Beckham….he’s smart. In his
early days he may have been portrayed in the
British media as a one dimensional buffoon
but the reality is very different. His career has
been managed with the precision of a guided
missile, programmed to hit the target every
time. His personal net worth is now estimated
at anything up to $200 million, making him
one of the wealthiest athletes on the planet, as
his football earnings are dwarfed by massive
endorsement deals with a bunch of big name
brands around the world. And he is worth
it because his personal brand resonates way
beyond football itself.
He was recently appointed as a global ambassador for football
in China which is trying to stage a recovery from repeated
corruption scandals. Beckham welcomed the opportunity,
explained that he was not a politician and that he would focus on
encouraging kids into the game.
According to one high level member of the team from
international sports marketing company IMG which put the deal
together, his first visit to China was a revelation.
“It is difficult to explain the impact he has. There were crowds
everywhere he went and in one city Beckham’s appearance at the
local football stadium attracted a 50 per cent bigger crowd that
the average home attendance for the team.”
Beckham’s extraordinary ability to connect has been used to good
effect beyond the world of brand promotion. As an East Londoner
“His appeal is based
on dedication, style
and an old-fashioned
sense of respect.”
he was an essential member of the team which won its bid to host
the 2012 Olympic Games in London and, less successfully, a part
of England’s FIFA 2018 World Cup bid.
Beckham may never have been the sort of footballer who
would be an automatic choice for a World Select XI but his career
and achievements stand scrutiny against the best. Perhaps he was
a little unfortunate that the England team which he represented
a record (for an outfield player) 115 times scoring 17 goals, never
quite lived up to its potential but he has won national titles in
three different countries with a fourth at PSG very much on the
cards, scored in the final stages of three different World Cup
tournaments and has the leading assist record for the English
This rock solid record is the foundation
on which his Brand Beckham is based, that
and the fact that in a world of top level sport
which is often self-centred and slightly shady,
he appears to be a genuinely good bloke.
Andy Milligan, author of the book Brand
It Like Beckham summed up his appeal in a
“His appeal is based on dedication, style
and an almost old-fashioned sense of respect.
It is hard to think of a country or group of
people to whom those do not appeal.
“He has earned recognition on the biggest global stages, be it top
flight football, international fashion or the A-list celebrity scene,
“He has also made very shrewd choices that have created a
coherent story and has moved from being captain of his country’s
football team to cheerleader for its sporting ambitions.
“On top of that he endures because he is authentic.”
For a footballer, David Beckham is getting on a bit now. His
appearances from the bench are more common than starts for
Paris St Germain and his time as an active player at the highest
level is inevitably winding down.
The question is what he will choose to do when he finally
hangs up his boots? Having publically said he is not interested in
becoming a manager, the world remains at his feet and he will not
be short of choices. Perhaps only one thing is certain. Wherever
he decides his future lies, he will succeed and Brand Beckham will
continue to grow.
Qatar Sport | Issue 21 | 15
Louisville, USA 4/5/2013
Diamond League Meeting
Qatar Sports Club 10/5/2013
FA Cup Final
London, UK 11/5/2013
UEFA Europa League final
Amsterdam, Netherlands 15/5/2013
UEFA Champions League Final
London, UK 25/5/2013
Monaco Grand Prix
Monte Carlo, Monaco 26/5/2013
Paris, France 26/5/2013 – 9/6/2013
Italian MotoGP Grand Prix
Mugello, Italy 2/6/2013
World Stadium Congress
Doha, Qatar 2-5/6/2013
ICC Champions Trophy
Across England and Wales, UK 6-23/6/2013
Pennsylvania, USA 13-16/6/2013
FIFA Confederations Cup
Across Brazil 15-30/6/2013
All England Championships (Wimbledon)
London, UK 24/6/2013 – 7/7/2013
Tour de France
10/5/2013 Diamond League Meeting
Olympic 800m champion David Rudisha
and Jamaican sprinter Yohan Blake will
both be competing in Doha.
Tour Across France 29/6/2013 – 21/7/2013
British Grand Prix
Silverstone, UK 30/6/2013
Beach Volleyball World Championships
Stare Jablonki, Poland 1-7/7/2013
Ashes 1st Test, England v Australia
Nottingham, England 10-14/7/2013
MLB All-Star Game
New York, USA 16/7/2013
The Open Championship
Scotland, UK 18-21/7/2013
FINA World Championships
Barcelona, Spain 19/7/2013-4/8/2013
15-30/6/2013 FIFA Confederations Cup
Brazil will be looking to retain the FIFA
Confederations Cup on home turf in June.
16 | Issue 21 | Qatar Sport
26/5/2013 Monaco Grand Prix
Australian Mark Webber fi nished on
top of the podium in Monte Carlo for
the Red Bull Racing team in 2012.
24/6/2013 – 7/7/2013
All England Championships
Serena Williams will be hoping to record
her sixth Wimbledon title this year.
29/6/2013 – 21/7/2013
Tour de France
Can Bradley Wiggins manage
back-to-back Tour de France
victories after a stellar 2012?
13-16/6/2013 US Open
Simpson’s US Open
victory in 2012, who
will come out on
top at the Merion
Golf Club in
MLB All-Star Game
Citi Field, home of the
New York Mets, will
play host to the MLB All-
Star Game for the fi rst
time in almost 50 years.
Qatar Sport | Issue 21 | 17
The multi-billion DOLLAR home
gym market has grown from
its established consumer base
in the United States to markets
all over the world.
18 | Issue 21 | Qatar Sport
or impressionable youth, the pursuit of an impressive physique
is nothing new.
In 1922, Charles Atlas, a famous body builder from the
United States, began marketing his “Dynamic-Tension course” to young
men who felt they were lacking in muscle.
Atlas promised to “Make a Man of You” through a series of exercises
that required no equipment whatsoever.
The body building programme promised skinny young males that they
would never again have sand kicked in their face by the local bully.
“I turned myself from a 97-pound weakling into the World’s Most
Perfectly Developed Man”, the famous magazine advertisements
explained. “I can change your body, too.”
And Atlas made a small fortune in the process.
How times have changed. Today, the home fitness market is no longer
directed at insecure teenagers but at successful, mature adults of both
sexes and there is more money spent on home gym equipment than even
Charles Atlas could have dreamed possible.
In the United States, consumer spend on home exercise equipment rose
from $3.9 billion in 2001 to $5.6 billion in 2011, according to The
National Sporting Goods Association, America’s trade association for
companies that make sports-related products. .
In terms of multi-purpose home gyms – a category of exercise
equipment all of its own which includes a combination of fitness and
strengthening apparatus – more than 50 per cent of primary users in the
United States were 35 years of age or older in 2011. Almost 50 per cent
of purchasers made more than $50,000 annually and, most surprisingly
perhaps, around 55 per cent of primary users were female.
Not long ago, the idea of fitness equipment at home meant a set of
weights or dumbbells in a bedroom corner or perhaps a “Bullworker”, an
isometric device beloved by British adolescents, which could be stored
conveniently under the bed.
Now the product segments are many and varied and take up just a
little more room. There are treadmills and cross country ski machines;
stationary exercise bicycles and rowing machines. Throw in equipment
such as elliptical trainers, aerobic riders, ab crunchers and step machines
and it’s clear that the well-stocked “home gym” has the potential to
outperform a commercial fitness centre.
Home Gym Innovation
America, the home of many of the fitness fads that have swept the world,
has led the way in home-gym innovation.
It was a US fitness fanatic Jack LaLanne who opened the first American
health and fitness club in Oakland, California in 1936.
He was credited with a major breakthrough in the 1950s when he
developed the first cable-pulley machine, which evolved into a machine
useful for leg extensions and bar pull downs.
The Smith machine as it is called today (named after Rudy Smith, a
gym club owner who commissioned a modified version of LaLanne’s
initial design) is now a staple of home gym devotees worldwide.
Qatar Sport | Issue 21 | 19
the multi-billion dollar home gym market has grown from its established
consumer base in the United States to markets all over the world
1930’s 1970’s 1990’s
In the same decade, the multi-speed treadmill was developed
by Dr. Robert Bruce in Seattle as a stress test to monitor and
diagnose various heart conditions. As devised by Dr. Bruce, the
treadmill test started slowly and increased in pace and inclination
every three minutes until no patient was left “unstressed.”
It wasn’t until the 1960s however that treadmills began appearing
in people’s homes as exercise equipment – and today the
treadmill is responsible for nearly half of all home exercise equipment
sales ($3.2 billion in 2012) in the United States.
Through the 1960s and 1970s, the exercise equipment market
developed among a series of niche companies, but was not yet big
business. Advances in home fitness technology and sales really
exploded in the 1980s.
In 1981, two brothers, Dick and Peter Dreissigacker, who
rowed for the US team at the 1972 Olympic Games, developed a
simple indoor rowing machine known as the Concept2 Indoor
Rower, which set the standard for the practice of the sport
indoors. The technology has also encouraged a new competitive
sport popular with athletes who may never have rowed on water.
It is also used for cross training within almost every other sport
including Formula 1, athletics, sailing and triathlon.
In 1986, another landmark was reached when the Bowflex
home gym, the name for a series of exercise machines used for
strength training and cardio training, entered the market.
Instead of conventional weights or pulley machines, the
original Bowflex machine used a combination of rods to create
constant resistance or tension to produce a multi-function fitness
machine that has continued to evolve in the Bowflex models
The first elliptical cross trainer – the walking and running
simulators that now populate gyms all over the world – was
created in 1995. The engineer who invented this machine needed
a low-impact exercise for his daughter, who had injured her
“The treadmill is responsible for nearly half
of all home exercise equipment sales.”
ankle. Since then, other manufacturers have followed the trend
and upper body movements were added to develop the range of
exercise machines now known as cross-trainers.
Meanwhile, the Ab Rocker was developed in the late 1990s
and quickly took off as a popular way to tone and strengthen
If these choices weren’t enough, a new entertaining and family
friendly method of home training came with the arrival of Nintendo’s
Wii Fit in 2007, which introduced a whole new approach
to fitness training and changed the profile of fitness machines.
Using only a Wii Balance Board and a computer or TV
screen, virtual exercisers can take part in over 40 different fitness
activities in the comfort of their own home.
Indeed, the enduring popularity of home gym-style equipment
shows that the desire to work out at home is no passing fad.
Consumer sales of stationary exercise bicycles, ellipticals and
treadmills have remained steady in the United States over the last
decade and some new products are rising in popularity.
Sales of exercise balls in the United States, for example, grew 15
per cent in 2011.Other growth areas in exercise equipment are on
the accessories side: pedometers and heart rate monitors both saw
sales increases in 2011.
Sales of home gym equipment have also increased beyond
America’s border in the fast-moving economies of the Asia
Pacific, South America and the Middle East. The trend shows
no sign of falling away and is sure to be going strong when the
hundredth anniversary of Charles Atlas’ “Dynamic-Tension
course” comes around in 2022.
20 | Issue 21 | Qatar Sport
NEW REPORT... OUT NOW
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS
THE BID BOOK
MATCHING SPORTS EVENTS AND HOSTS
47 Sports Properties.
The Most Comprehensive Study to Date
How Does Your Bid
Strategy Stand Up?
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS
SucceSSful bidding: leading
citieS and nationS
The research published in The Bid Book is the result of an in-depth analysis of
approaching 3,500 major events hosted since 2003 across summer and winter
Olympic sports, global series, mega events and multi-sport Games.
The qualification requirement was world championship events in Olympic sports hosted
since 2003 (including those awarded for future years) and all events over the period 2003-2012
in global series. For world championships, mega events and multi-sport Games staged on a
non-annual basis (i.e. every two or four years etc), hosts of the five most recent editions were
included in the sample.
3.1.1 Paris tops the podium
On the analysis of event hosting in all categories, the leading major event cities in sport are:
Figure 3.1: Leading host cities since 2003
Source: The Bid Book
3.1.2 The Olympic effect?
Paris may have lost out to London in the race for the 2012 Olympics, but is still able to lay claim
to the status of the world’s top host of the last 10 years thanks to a consistently high ranking
across all categories bar – unsurprisingly – winter sports.
Big game hunting: multi-sport
Multi-sport events are the biggest beasts of the bidding and hosting jungle: often
with dozens of disciplines, thousands of competitors and the budget of a government
department, they can be almost as complex to tender for as they are to stage.
The owners of these properties need hosts with big ambitions and the resources to fund
them. That means they may have to cast their net farther and wider than rights holders whose
events are more accessible to all – a fact that appears to have influenced the patterns of
penetration achieved by the major multi-sport games on a continent-by-continent basis.
Figure 3.32: Multi-sport event hosting, by continent, post-2000
Country Events Properties
Europe 29 7
N America 25 3
Asia 22 7
Australasia 3 2
S America 2 2
Africa 0 0
Source: The Bid Book
The Bid Book examined bidding and hosting patterns associated with eight multi-sport
properties since 2000 in this analysis:
Winter Olympic Games
• X Games
Winter X Games
The seven that have a genuinely global remit (Winter X Games is a USA exclusive) have all
landed in both Europe and Asia at least once in that time, while only Africa has yet to receive a
visit. The event data are skewed slightly by the inclusion of the X Games, which has dedicated
events for the US, Europe and Asia, meaning each of these continents automatically receives
events that South America, Africa and Australasia cannot bid for, while the US gets a further set
again thanks to its exclusivity around the Winter X Games. Nevertheless, on a property level the
reach of all events appears wider than is seen in the hosting market as a whole.
World Championships in Athletics
Year City Country
2003 Paris France
2005 Helsinki Finland
2007 Osaka Japan
2009 Berlin Germany
2011 Daegu South Korea
2013 Moscow Russia
2015 Beijing China
2017 London UK
World Indoor Championships
Year City Country
2010 Doha UAE
2003 Birmingham UK
2004 Budapest Hungary
2006 Moscow Russia
2008 Valencia Spain
2012 Istanbul Turkey
2014 Sopot Poland
World Race Walking Cup
Year City Country
2004 Naumberg Germany
Use this report to:
2006 La Coruna Spain
2008 Cheboksary Russia
2010 Chihuahua Mexico
2012 Saransk Russia
• Rank hosts by event bid success
Year City Country
2010 Split Croatia
2014 Marrakech Morocco
• Analyse major rights holders / bidder
Gabriel: General Secretary
17 rue Princesse Florestine
MC 98007 Monaco Cedex
Tel: +377 93 10 88 88
• Map the sport event landscape
World Half Marathon Championships
Year City Country
2003 Vilamoura Portugal
2004 New Delhi India
2005 Edmonton Canada
2006 Debrecen Hungary
2007 Udine Italy
2008 Rio de Janeiro Brazil
2009 Birmingham UK
2010 Nanning China
2012 Kavama Bulgaria
2014 Copenhagen Denmark
2016 Zapaday Bulgaria
World Cross Country Championships
Year City Country
2003 Lausanne Switzerland
2004 Brussels Belgium
2005 Saint-Galmier France
2006 Fukuoka Japan
2007 Mombasa Kenya
2008 Edinburgh UK
2009 Amman Jordan
2010 Bydgoszcz Poland
2011 Punta Umbria Spain
2013 Bydgoszcz Poland
Year City Country
1998 Johannesburg South Africa
2002 Madrid Spain
2006 Athens Greece
THE BID BOOK MATCHING SPORTS EVENTS AND HOSTS
The IAAF has 205 member national
More than three quarters of the IAAF’s
annual income is generated by marketing
and broadcasting rights, with around 10%
provided by Olympic revenues.
The IAAF’s constitution lists 16 objectives for
the organisation, including:
Promoting the sport and its ethical
values as an educational subject and lifeenhancing
Encouraging participation at all levels
Promoting fair play and playing a leading
role in the fight against doping
Supporting the worldwide development of
The venues for all IAAF championships are
decided by the IAAF Council, which reports to
the organisation’s Congress every two years
and is comprised of:
InternatIonal assocIatIon of athletIcs federatIons (Iaaf)
15 Council Members
Six Area Representatives
The Area Representatives are appointed by
their respective continental associations.
All other members are elected by the IAAF
Around 2,000 athletes from 200 countries
compete in the IAAF World Championships.
The World Indoor Championships involve
up to 1,000 athletes from more than 170
The first report to combine
trend data and case
studies alongside coverage
of the top 47 sports
Principal world championship events
World Championships in Athletics
World Indoor Championships
World Race Walking Cup
World Half Marathon Championships
World Cross Country Championships
World Championship hosts
Distribution of world championships (46 events,
Continent Events hosted
North America 2
South America 1
Visit our website to see the contents page for Bid Book or Download your Free Synopsis
in association with
Businesses, large and small, gave their full backing to Qatar’s National Sport Day
ocal and international businesses put their collective
might behind Qatar’s National Sport Day in February,
creating a patchwork of action-packed events that could
be emulated elsewhere in the Gulf and around the world.
An initiative of His Highness the Heir Apparent of Qatar,
Sheikh Tamim bin Hamad Al-Thani,
National Sport Day is a unique
celebration of sport built around an
official public holiday on the second
Tuesday of February.
It first took place in 2012.
Qatar, in common with other Gulf
states and nations around the world,
is facing up to health issues among an increasingly sedentary
population and the promotion of healthy living is a central tenet of
national policy, delivered through the Qatar Olympic Committee
(QOC) and supported by other government agencies.
This year, the National Sport Day started with a VIP Walk in
Doha with the participation of QOC Secretary General Sheikh
“The response from our
staff was bigger and
better than last year.”
Saoud and Australia’s five-time Olympic swimming champion
National Sport Day provides a blank canvas for government
ministries and agencies and sports organisations to promote
active lifestyles – and this year’s event was notable for the sheer
number of companies which created special
events for their employees and the public.
Whether it was hotels organising
running races for their staff or far bigger
and more sophisticated events, businesses all
over Qatar took part in the second edition.
One of the biggest company-led events
was Dolphin Energy’s Doha Dash, which
took place at the Losail International Circuit, Doha’s world-class
motor racing track.
The event included 5km, 3km and 1km runs, as well as a 1km
Organised by the international sports event and management
agency, Professional Sports Group, it was supported by a number
The Doha Dash gets underway on National Sport Day.
22 | Issue 21 | Qatar Sport
national sport day
of leading businesses in Doha including title sponsors Dolphin
Energy, platinum sponsors Vodafone Qatar and supporting
partners Fitness First, Kellogg’s, Rayyan Water and W Doha.
Each of the event sponsors joined forces to promote healthy
living by providing a number of fun activities for the runners
and spectators to enjoy, including an opportunity to run against
Qatar’s fastest man and event ambassador Samuel Francis.
There were also free health checks while official fitness partner
Fitness First held pre-race warm up sessions before every race
and live demonstrations throughout the day.
The day went down well with young families and VIP guests
alike. As Michael O’Neil, the British Ambassador to Doha, said
after the event: “With high levels of participation and enthusiasm
from everyone present. I can see it [the Doha Dash] growing as a
significant annual event on the Doha sports calendar.”
Away from the Lusail Track, National Sport Day made full
use of Qatar’s world-class sporting infrastructure, including the
Aspire Zone, where energy giant Shell teamed up with the Qatar
Football Association (QFA) to break the world record for the
largest ever set of five-a-side football matches played at once.
The match, which lasted for 11 hours and 58 minutes, involved
523 players from across Qatar and beat the previous record of 464
players set at the youth academy of English football club Sheffield
United in October 2012.
The event came hard on the heels of the launch of “Koora
Time”, a five-year sustainable initiative set up by the QFA and
Shell Qatar designed to improve the health and wellbeing of
Qatar’s youth through football – a private-public initiative that
was announced just days before National Sport Day.
Also making the National Sport Day the focal point of more
concerted efforts to change lives, Qatar First Investment Bank
(QFIB), organised a month-long corporate wellness programme
for its employees.
A professional fitness consultancy was engaged to develop a
tailor-made wellness programme which featured
a series of activities, including a weight-loss
challenge, a weekly outdoor fitness activity and
nutritional and health awareness seminar.
“The concept of National Sport Day inspired
us to develop our internal Corporate Wellness
Programme,” said Emad Mansour, CEO, QFIB. “The
aim of this month-long initiative was to encourage our employees
to adopt a healthy lifestyle that combines a balanced diet and
Many other domestic companies rivaled the proactive efforts of
the international companies based in Qatar. Ooredoo, the county’s
leading telecoms company, hosted several events at the Museum
of Islamic Art Park, including fun games for younger people such
as Giant Bowling, Giant Baseball and a unique game of American
football. Meanwhile, on the Corniche, Doha’s Hamad Medical
Corporation partnered with the Qatar Development Bank to
offer blood pressure and basic health check-ups and to distribute
information about healthy and active lifestyles.
Almuftah Group— one of the country’s most diverse and
successful groups of companies – kept it simple by organising a
“Walk for Health” event from the Corniche to Sheraton Sqaure for
hundreds of its employees and their families.
On top of the health and benefits, Almuftah Group Managing
Director Ibrahim Almuftah said that engaging in sport was a
great way to inspire camaraderie and goodwill among colleagues
and families alike.
The corporate roll call included a jointly-hosted sports event for
employees and their families, organised by Qatar Petroleum (QP),
ExxonMobil Qatar and Qatar Gas Transport Company. The state
carrier Qatar Airways also put on a wide range of activities at the
Al Jazeera Academy in Doha for 1,500 staff and their families,
featuring competitions in football, tennis, volleyball, cricket and
basketball. Echoing the sentiments of corporate citizens all over
the country, Qatar Airways Chief Executive Officer, Akbar Al
Baker, summed up the Day. “This year, the response from our
staff was bigger and better than last year’s celebrations,” he said.
The bar for Qatar-based businesses has been set high for next
year’s National Sport Day on February 11, 2014.
FIT FOR LIFE
GET FIT WITH TRIATHLON
he number of people taking part
in triathlons has soared over
recent years and the multisport
challenge is now one of the most popular
ways of getting fit.
The Olympic version of the sport
consists of a 1.5 kilometre swim, followed
by a 40km cycle and 10km run.
But there are many varieties and offshoots
of the classic triathlon form.
There are versions for kids, novices
and of varying distances for elite athletes.
There are sprint triathlons, half-triathlons
and ultra-distance triathlons.
The most arduous of all is the Ironman
triathlon, which demands that athletes
swim nearly 4km, cycle more than 180km
and finish with a full marathon (42.2km).
The best in the world take more than eight
hours to complete the course.
All triathlons, however, are physically
and mentally challenging, which may
explain why the sport is often associated
with high achievers from all walks of life.
Below, UK-based author and triathlon
trainer Sean Lerwill offers these simple
guidelines as the keys to success – whether
you’re a novice or experienced triathlete.
MONEY IS NO SUBSTITUTE FOR
Nearly all new (and some experienced)
triathletes want to buy speed and success,
and throw money at it. It doesn’t work like
that. Good kit helps to a point, but it’s no
substitute for hard work, conditioning and
CHOOSE THE RIGHT
Don’t train in trainers with elastic laces [to
speed up the transition from bike to run].
Save these for races, when they will save
you time. During training they’ll just negate
the support function of your trainers.
SEEK A PROFESSIONAL OPINION
If you have money, pay for a professional
gait analysis. Use the results to specifically
strengthen and condition the weak areas,
and you’ll see great improvements.
TRAIN OFF-ROAD IN COLD
Use a mountain bike for cycle training and
do cross-country runs. Doing such offroad
training isn’t only good for strength
and conditioning, it’s also far safer if roads
and pavements are icy and/or wet.
STICK TO ONE BIKE
Other than off-road winter training, you
should always train on the bike you’ll
race on. Some people think they should
keep their ‘race bike’ special for race
day, however if you train on a different
set-up you’ll use muscles ever so slightly
It’s tempting to have no or too few rest
days, but if you have no rest days you won’t
improve as much. Many improvements
occur outside of training: if you never rest
you never see improvements.
REST BEFORE THE RACE
Establish a good training routine and
take your rest day two days before a race,
not the day before: perform light training
the day before the race. This ensures you
aren’t groggy or lethargic on race day from
having a day off.
If you take a look at a professional
triathletes bike, it isn't littered in energy
gels taped to the frame. It is neat and tidy
and exudes confidence. Unless you are
doing a full or half ironman, one or two
energy gels in a pocket will suffice.
PLANNING PREVENTS POOR
Plan what you are going to do, both in
training and for the race itself. Proper
planning makes for a more enjoyable
triathlon session and means you are more
likely to succeed in the race.
NO SHORT CUTS
There are no quick fixes. Hard work is the
only way to success.
24 | Issue 21 | Qatar Sport
Leaders: Incisive opinion and lively debate
CAN THE national
Sport DAY help
The decision to allocate a day for sport in Qatar not only affirms our country’s
strong commitment towards increasing participation in sport, but our parallel
efforts to ensure a healthier future for the people in our communities and for
generations to come.
Qatar enjoys an international reputation as a hub for sporting events but
the National Sport Day is celebrated to stress the importance of sport as a
significant factor in creating a healthy community – both physically and mentally.
Our country, like many others around the world, face challenges in terms of
obesity and other consequences of sedentary lifestyles and poor eating habits.
Obesity has become one of the major epidemics with recent statistics from
the World Health Organization showing one billion people as obese and
childhood obesity tripling over the last 30 years.
Worldwide, approximately 22 million children under the age of five are obese.
In the Gulf region, lifestyles have changed dramatically in little more than a
generation and as part of our National Health Strategy, we are taking steps to
help the public make better choices in terms of diet and exercise.
Qatar is committed to combating the high incidence of obesity and related
illnesses such as diabetes, heart disease and strokes, high blood pressure and cancer.
Meshaal Nasser Al-Khalifa
is Assistant Secretary General for
Administrative Support at the Qatar
Olympic Committee. Previously,
he held the position of Director of
Shared Services Affairs, reporting
to the President of Qatar’s Public
Works Authority – Ashghal. Among
his various duties across the QOC’s
Finance and HR departments, Mr
Al-Khalifa is responsible for the
development of an employeeoriented
company culture that
emphasises quality, continuous
improvement and high performance.
This is why the National Sport Day aims to promote sport as part of everyone’s daily life, not just as a one-off event.
The country has provided communities with all the necessary facilities to encourage people to change their lifestyles to
improve their health. Now we are focused on getting that message across with the National Sport Day acting as a starting
block for many who have yet to feel the benefits of a more active life.
Government departments, of course, are in a prime position to influence their employees in this respect, but I have been
greatly encouraged by private institutions, which lined up a series of creative public events for their staff and families.
Some partnered with public agencies in Qatar to inform people about their health risks and encourage weight-loss
Qatar’s leading medical services organisation Hamad Medical Corporation in partnership with the Qatar Development
Bank, for example, deployed more than 40 nurses to check blood pressure and take weight measurements, Body Mass
Index measurements and other health tests for participants during National Sport Day.
Another highlight was the launch of the “Be Fit” competition, organised by the Qatar Olympic Committee, in
collaboration with VLCC Group, a wellness company, which promotes scientific weight-loss solutions.
The competition saw participants commit to one-year programme of dietary modification and physical activity to
maintain a healthy weight. VLCC will keep a track of the participants’ weight loss progress until the next National Sport Day
when the winners will be announced.
Public and private agencies, it should be added, are also promoting the mental benefits of sport in line with the maxim
“a healthy mind in a healthy body”, but also as a force for friendship, community-building and social cohesion.
In conclusion, Qatar is in the frontline of some of the health problems associated with sedentary lifestyles but thanks to
the enlightened leadership of His Highness the Emir of Qatar, Sheikh Hamad bin Khalifa Al-Thani, and the National Sport
Day initiative, it is also in the vanguard of change.
26 | Issue 21 | Qatar Sport
How do we get
people off the
The International Olympic Committee (IOC) is known as the
driving force behind the Olympic Games, but it also has a keen
interest in promoting sport at the grassroots level.
Encouraging physical activity, especially among young people,
is a growing concern for organisations throughout the Olympic
Movement, with good reason.
The facts are alarming: The World Health Organization
(WHO) ranks insufficient physical activity as one of the four
leading risk factors for global mortality from non-communicable
diseases – with hypertension, tobacco use and high blood glucose.
Insufficient physical activity is linked to 3.2 million or 5.5 per cent of
all deaths annually.
Scientific research highlights the importance of getting people
active early in life. Inactive children tend to become even less
Dr Richard Budgett has been
Medical and Scientific Director of the
IOC since November 2012. Before
that, he was Chief Medical Officer
for the London 2012 Olympic and
Paralympic Games from 2007 to 2012
and Director of Medical Services for
the British Olympic Association from
1994 to 2007. He was a member of
the IOC Medical Commission at the
2008 Olympic Games in Beijing and
2010 Winter Games in Vancouver.
active as they mature, and sedentary behaviour among young people can lead to long-term health problems,
such as obesity.
In response to these disturbing trends, the 2009 Olympic Congress – a gathering of all constituents of the
Olympic Movement and members of the public – approved several recommendations aimed at increasing
participation in physical activity and sport and at promoting healthy lifestyles. But the IOC and the Olympic
Movement cannot address this problem alone.
An issue of this magnitude and importance requires concerted action by many elements of society. Fortunately,
government agencies, schools, community groups, sports organisations, the United Nations and a host of other
governmental and nongovernmental organisations are taking up the cause of promoting physical activity.
Communities around the world participate in Olympic Day, an annual celebration of grassroots sport and
physical activity that commemorates the birth of the Olympic Movement on 23 June 1894.
National Olympic Committees (NOCs) have taken a leading role in facilitating and organising Olympic
Day fun runs and other events that encourage activity by young and old alike. From a modest start in 1948,
Olympic Day has become a global event, with the large majority of NOCs participating.
Some countries have incorporated Olympic Day into the school curriculum and organised meetings
between young people and top athletes. Under the theme, “move, learn and discover,” Olympic Day is
expanding to include cultural and educational activities as well as sport.
Qatar’s National Sport Day is very much in keeping with the Olympic Day concept, and goes a step further
by linking the annual celebration of physical activity to a national holiday in February. It is a great catalyst to get
people off the couch. This year’s National Sport Day saw thousands of people in Doha and across Qatar getting
involved in a variety of sports. The event is truly inclusive, with participation by people of all ages and abilities.
The challenge is to ensure that Olympic Day, National Sport Day and similar events are not just a one-time
affair. The aim is to convince people that sport is fun and makes them feel better, physically as well as mentally.
Individual and societal benefits require changes in lifestyle over the long term.
Changing behaviour is not easy, but we owe it to our children to confront the issue of insufficient physical
activity head-on. In our constantly evolving society, sport and physical activity hold the key to a healthier,
more balanced and better life, with more meaning. Let’s get people moving!
Qatar Sport | Issue 21 | 27
MOG WEAR - SAVING
ONE PIECE AT A TIME!
he Look Company is pleased to announce its latest and
most innovative environmental awareness program.
MOG Wear is the re-purposing of printed textile fabrics
by re-sewing the fabric into new usable items such as bags, iPad
cases and backpacks.
In the Gulf Cooperation Council (GCC) region, it is estimated
that upwards of 120 million tons of waste is sent to the landfills
each year. With this number increasing at a rapid pace it’s time to
look at how we can reduce our waste to land fill.
The Look Company and the Qatar Olympic Committee
recognized this ever growing problem and realized it had a means
to find a solution within its own backyard…MOG Wear.
What is the MOG Wear Programme?
The Qatar Olympic Committee and The Look Company have
partnered together to develop a re-purposing programs that
allows all organisation to help save the environment by re-using
the produced branding materials fabric as a post event and legacy
promotion program for their Mega-Events, conferences, or brand
This programme offers a means to get involved with Waste
Management and to re-purpose branded textile materials for
good a purpose – helping the Environment. The Look Company
and the Qatar Olympic Committee signed a 10-year agreement in
November of 2012 during the annual Aspire4Sport conference held
at Aspire in Doha, Qatar.
During a press conference between His Excellency Sheikh
Saoud – General Secretary of the Qatar Olympic Committee and
Ed Burke – CEO of The Look Company an agreement was signed
between the two organisations to not only promote this program
locally but to take this programme internationally. “As a member
of the Sport and Environment Committee of the International
Olympic Committee, I will urge the IOC to take this concept to the
rest of the world,” Sheikh Saoud said.
What does MOG Wear stand for and
where did the name come from?
MOG stands for Memories Of the Games. The Look Company
has been very fortunate during its years of business to be
involved in many sport and event programmes around the
world and this name seemed appropriate for its final life
products. Memories allow you to remember the event for
years to come.
How MOG Wear Program Works.
At the end an event or a conference, The Look Company
collects all branded fabrics
The fabric then gets cleaned, stored and ready for custom
design and tailoring
The MOG Wear products have a wide variety of designs
and functionality all depending on the objectives of
the corporate or organizations who is re-purposing the
Examples of some of the products The Look Company
currently are able to re-purpose are:
I-pad and Mobile phone covers
MOG Wear bags recycle material from sports events.
28 | Issue 21 | Qatar Sport
MOG Wear jacket made from AFC Asian Cup materials.
The Qatar Olympic Committee and The Look Company are
currently looking to grow the awareness of this program and are
looking for corporates to get involved and be a part of this growing
solution in Qatar.
To help corporate organizations to understand how they can get
involved the following Question and Answer has been developed.
If an outside organization wants to get
involved with MOG Wear as a sponsor,
how can MOG Wear be promoted?
As part of your existing community programme, promoting a
clean environment by cutting down on waste
It is an effect method to promote your companies CSR
(Corporate Social Responsibility) Initiatives as an active
Community sponsor in Sport.
It is a way to leave a legacy from the event attached to your brand
It is an environmentally friendly way to produce Corporate gifts
and Premium Incentive Items
It is a way to spread your message to those who were connected
to the event
It is a way to connect to those who were not able to attend your
event, but now can own a small part of it.
Why WOuld a Corporation, Federation
or Organising Committee want to get
Unique opportunity for national companies to be associated
with the event and the environment
Shows support and commitment to the Sport and
Environmentally conscious communities
Gain national and international awareness through the well
promoted program by Qatar Olympic Committee and The
Be linked with the Event, Qatar Olympic Committee, The
Look Company and the Environment
Become associated with the MOG Wear –passion, enthusiasm,
commitment to the future of Sport and the Environment!
What are the benefits of adopting MOG
Wear into your companies Standard and
Ability to advertise as an active participant in global sustainability
Be a part of reducing total waste to landfill within Qatar
Reduces our collective carbon footprint by re-purposing
Become the benchmark for innovative re-purposing strategies
Introduce Corporate Giveaways
A cost effective way to generate corporate giveaway items such as
bags, iPad covers, and cases
Giving back to the community
Various types of sport items can be made and donated to under
privileged kids around the world, or even collaborated with as
part of their local community programs.
Possible partnerships with local and worldwide charitable
Who can use MOG Wear and distribute MOG Wear?
Anyone who has used printed textile product can participate in
this programme. Specifically:
Schools - Public School / Private School / University / Colleges:
Use the products to give to students at the beginning of the year to
distribute books, uniforms, etc..
Corporation, Federation or Organising Committee (large and
small): use as premium give away items to staff or clients
Exhibitions and Trade Shows: makes use of re-purposed items
instead of plastic or papers bags
What types of printed materials can be
used for MOG Wear?
Currently there are four key fabrics that are being used for this
programme: PolyWovin, PolySatin, PerfKnit, and DuraFlag.
MOG Wear bag made from AFC Asian Cup materials.
If after reading this article you are interested in becoming a part
of this New and Exciting Environmental initiative please write
to: firstname.lastname@example.org and provide your name,
contact number and enquiry questions. It is up to each one of us
to help our organisations make a greener difference is this world.
Look to convert your organisation to MOG Wear today and be
part of a movement for a greener Qatar, and a greener planet.
MOG Wear materials and patterns all designed by Groop Eight
Qatar Sport | Issue 21 | 29
30 | Issue 21 | Qatar Sport
The Schools Olympic Programme is creating a new
generation of physically active, young people in Qatar
here is no doubt in our minds that the Schools Olympic
Programme has changed attitudes towards sport in
Qatari schools. It’s allowed us to discover hidden talent
and made SOP competitions a much-anticipated event in the
school year for students.”
These are the conclusions of Al Sayyed Abul Noor, a physical
education teacher at Ibn Taymeya Secondary School in the
northern suburb of Doha.
Qatar Sport magazine met with
the teacher, three of his students and
the School Director, Khalid Haroon,
to discuss what the leading sports
education programme in Qatar meant
All three students, aged between
15 and 17, were medal winners at the sixth edition of the Schools
Olympic Programme, which ended this April with finals for boys
and girls at the Aspire Zone.
Mohamed Ussama and Mahmoud Salman were bronze medal
winners in basketball, while Ahmed Abdulhay was a gold medalist
in the shot put contest.
Thanks largely to the schools programme, all three boys have
had the opportunity to try different sports before specialising in
their medal-winning sports.
For Mohamed, it was martial arts and handball before opting
for basketball. His teammate Mahmoud tried table tennis and
volleyball, but eventually found basketball more exciting and
As for Ahmed, his athletic ability was channeled into wrestling
“They feel as though they are they
are participating in a mini-sized
before trying swimming, handball and basketball. He returned to a
strength-based sport when he discovered the shot put. Ahmed won
his second, successive gold medal at this year’s Schools Olympic
Programme and the joy of winning has given him an appetite to
carry on and strive for much higher competition levels.
The other boys are also contemplating a sporting life after school.
Mohamed Ussama, 15, the Year Ten student, discovered that he has
what it takes to be a very good basketball player. Scouts from the
Al Gharrafa Sports Club, based in the
same area as Ibn Taymiya School, agree
with him and he is now one of the best
players in their juniors team. Mahmoud
also wants to continue his sports career
after school, specialising in sport
sciences in case his performances do
not allow him to reach the top levels.
The three teenagers underline why the Schools Olympic
Programme experience has been so rewarding: it has allowed them
to make friends with students from other schools, realise the value
of hard work and develop their ability to face up to challenges.
They also like the feeling that they are participating in a minisized
Olympics, especially when they receive their medals from the
most important QOC officials, such as HE the Secretary General
of the Qatar Olympic Committee, Sheikh Saoud Bin Abdulrahman
Ahmed, the shot putter, also praises the care and commitment
of the PE teachers at his school. He said that they were keen to help
Qatar Sport | Issue 21 | 31
him with extra training sessions, especially as his specialty requires
technique as well as strength to achieve the best results.
The PE teachers at the school – Al Sayed Abul Noor and Ahmed
Shehata – believe that the Schools Olympic Programme represents
a “sort of revolution” in the practice of sport in the Qatari
education system. The programme, they say, has incentivised
students to reserve most of their spare time to sport rather
than to other activities. As the teenagers agree, the competition
atmosphere and the feelings
produced by winning, have
encouraged them to take on
sport, as well as traditional
academic subjects, as marks of
They were also surprised to find out that being involved in
a sport activity reflected positively on their approach to work
in other school activities – as borne out by improved academic
results. Mahmoud Salman noticed that sporting students also paid
greater attention to their nutritional habits: “Our bodies were more
under pressure, as we were much more active than we used to be
before participating frequently in the SOP competitions,” he said.
“With the help of our social and medical advisor at school, as well
as the advice of our parents and friends – in addition to information
found on the Internet – we started to change our attitude towards
what we eat and most of the time try to avoid junk food.”
More to be done
The students, school teachers and administrators admit that there
is still a lot to do in terms of educating the students about their
eating habits and increasing awareness about the importance of
“SOP represents a revolution in the
practice of sport in Qatari schools."
adopting healthy food habits if they want to be competitive at sport
or just to enjoy a healthy lifestyle in their daily activities at home,
school, or later at work.
Ibn Taymeya School Director, Khalid Haroon, an ex-basketball
player and the first Master Facilitator for coaches training in Qatar,
stressed the virtuous circle created by the programme. “Since
success breeds success, the increasingly positive experience of
the Schools Olympic Programme every year acts as a catalyst for
the schools population the
next year and the number of
participating students keeps
increasing in my school, as well
as in the others.”
The Director thinks that
seeing their schoolmates winning medals and being celebrated and
honoured, gives other students ideas and makes them try a sport
the following year.
Ahmed Shehata, another PE teacher at the school, highlights the
example of a student, Abdulla Al Zaidi: "He never thought of being
an athlete and nobody thought he could be, but he had the idea of
trying basketball, was helped by his teachers, trained hard, and was
finally part of the school's bronze medal-winning team.”
Like many educationalist before him, the Head of the School,
Kahild Haroon, believes that sport has an all-round beneficial
affect on students. “Children need to experience both the
challenges and festive atmosphere that schools sport competition
creates,” he says.
“This can play an important role in building up their character
and personality and promotes their ability to deal with the
challenges of life.”
32 | Issue 21 | Qatar Sport
FOR THE RECORD: WHO’S MAKING HEADLINES IN SPORT WORLDWIDE?
WORLD GOLF – WEEKS AT NUMBER ONE
Tiger Woods (USA)
Greg Norman (Australia)
Nick Faldo (Great Britain)
Seve Ballesteros (Great Britain)
Luke Donald (Great Britain)
Ian Woosnam (Great Britain)
Nick Price (Zimbabwe)
Vijay Singh (Fiji)
Rory Mcilroy (Great Britain)
Lee Westwood (Great Britain)
Tiger Woods returned to golf’s World Number One spot
with victory at the Arnold Palmer Invitational in March to
secure his 624th week as World Number One.
The total is far ahead of his nearest historical rival, Greg
Norman of Australia, who aggregated 331 weeks at number
one during the late 1980s and early 1990s. The win at the
Arnold Palmer Invitational meant that Woods replaced Rory
McIlroy on top of the rankings.
WORLD FIGURE SKATING SHORT
PROGRAMME WORLD RECORD (MEN)
Patrick Chan (Canada) 98.37 (2013)
Yuzuru Hanyu (Japan) 95.32 (2012)
Yuzuru Hanyu (Japan) 95.07 (2012)
Daisuke Takahashi (Japan) 94.00 (2012)
Patrick Chan (Canada) 93.02 (2011)
Canada’s figure skating star Patrick Chan shattered the short
programme world record in winning gold at the ISU World
Figure Skating Championships in his home country. Chan scored
98.37 points for his performance to music by Rachmaninov,
landing a huge quad toe loop in a combination, followed by a
clean triple axel. Chan topped the world mark previously held
by Japan’s Yuzuru Hanyu by more than three points.
34 | Issue 21 | Qatar Sport
Spanish football clubs Real Madrid and Barcelona were
ranked as the top two richest football clubs in the world by
the professional services group Deloitte. Madrid remained
on top of the Deloitte Football Money League, published
this January, for the eighth consecutive year and are the first
team to break the €500 million revenue mark.
Real has enjoyed phenomenal growth, with annual
revenues increasing by almost €200m over the past five
years, Deloitte said. Although Barcelona has narrowed
the gap, Real still had a €28.8m revenue advantage in the
2010/11 season under review.
The top 10 list features five English clubs, with Manchester
United leading the pack in third position, with €395.9m.
DELOITTE FOOTBALL MONEY LEAGUE
(REVENUE FOR SEASON 2010-11)
Real Madrid (Spain)
Barcelona (Spain) €483m
Man United (England)
Bayern Munich (Germany)
Man City (England)
AC Milan (Italy)
On March 22, the United States women’s national football
team registered five years at the top of the quarterly FIFA
rankings. The 2012 Olympic champions and runners-up to
Japan in the 2011 World Cup final have headed the rankings
since March 2008.
The development of women’s football in America has
been a triumph for the nation which recently launched the
National Women’s Soccer League – the country’s latest
endeavour to establish a thriving top-flight league for the
best women’s footballers in the world.
FIFA WOMEN’S WORLD RANKINGS
(as of March 22)
Qatar Sport | Issue 21 | 35
ON THE STARTING GRID WITH FORMULA E
ace organisers of the first
motor racing series believe they
can attract a new generation of young fans
to the format when it launches next year.
The speeds, sounds and smells will be
very different to Formula One – top speeds
of 130 miles-per-hour rather than 230mph,
no screaming V8 engines and no highoctane
But the racing will be just as exciting,
according to those on the inside of the sport.
The International Motorsport Federation
(FIE), the sanctioning body for Formula
One, is due to hold the Formula E
championship series next year with 10
teams in the heart of the world’s most
Rio de Janeiro was the first metropolis
to come on board with London, Rome, Los
Angeles, Miami, Beijing, Buenos Aires, and
Putrajaya in Malaysia following suit. New
York and Monaco are also keen to host
Formula E races.
According to Lord Drayson, the head of
UK-based Drayson Racing Technologies,
which has developed a prototype car with
a top speed close to 200mph, the world is
about to witness the birth of an entirely
new motor sport.
“It’s not about electric cars competing
with established forms of motor sport,”
he says. “It’s about creating a new type of
motor sport that suits the electric car.”
Drayson says that electric motor racing
must be just as exciting as Formula One if it
is to attract fans and sponsors. Simply being
environmentally-friendly is not enough.
“There’s a very important principal in
motor sport,” he says. “The cars must excite
people, they must represent the future and
they must be awe-inspiring. They must
provide a jaw-dropping experience. That’s
what you go to motor racing for.”
The main difference with electric racing
is that the car batteries currently last only
20 minutes or so. The races will last an hour
but will see the drivers – who are likely to
be former F1 stars – swapping cars after 20
minutes, then returning to their original car
after 40 minutes when it has been charged
for a final 10 minute burst.
Another major difference is the decibel
levels, says Drayson: “They don’t sound
like Formula One cars but they do have a
sound. It’s completely different. Because
you don’t have explosions of the ignition
in the internal combustion engine being
the loudest sounds, instead you hear the
drivetrain, the electric motors, the tyre
noise and the aerodynamics. It sounds a bit
like the ‘whoosh’ of an aircraft.”
Alejandro Agag, the CEO of Formula E
Holdings, which oversees the development
and operations of the newly formed
championship, says one of Formula E’s
raisons d’être is to advance the cause of
electric vehicles globally.
He believes the race series can become
a testing ground for the “battery life
and efficiency of electric engines” just as
Formula One has for decades been a testing
ground for internal combustion engines.
“Believe in the power of these cars,”
he says. “Believe they work. Make people
believe they need an electric car and a more
sustainable lifestyle. Many people don’t think
about buying an electric car because they
don’t know the facts about them. We want to
show everyone what these cars can do.”
Lord Drayson believes it’s the next
generation of motor sport fans – those now
in their teens and early 20s – who will be
the ones to embrace electric motor racing.
“Those are the people open to new ideas.
They’re the ones daring to say ‘yes, let’s try a
36 | Issue 21 | Qatar Sport