Corporate responsibility report / Responsible brand - PKN Orlen

Corporate responsibility report
1.2. / OUR REPORT
1.3. / RESPONSIBLE BRAND
This is already the sixth corporate responsibility report
issued by PKN ORLEN. Since 2007, the Company issues
its reports annually. As in the previous year, this report was
prepared in accordance with GRI G3 B-level guidelines.
This level tells the reader how advanced the Company
is in terms of the number of indicators and the possibilities
of further expansion of reporting in the following years.
It also corresponds to the level of incorporation of GRI G3
Guidelines and GRI Reporting framework. More information
on application levels and GRI G3 Guidelines are available
at: http://www.globalreporting.org.
In 2008 we conducted the consultation process as a result
of which we defined the map of stakeholders. We also
identified the aspects of the Company’s activities significant
from the perspective of the stakeholders. This information
is presented on our website www.orlen.pl. As in previous
years, our stakeholders actively participate in the process
of development of corporate responsibility reports.
This is reflected for example in the involvement of employees
and statements of visitors representing various groups
of stakeholders.
This Report presents the most important events in PKN ORLEN
in 2009. We also provide selected information on the Capital
Group, although the report relates only to the Company.
The Report for 2009 shows the adjusted sales revenue for
2008 due to changes in comparable data in this item.
Data on LPG for 2008 were also adjusted.
ORLEN is a national, modern and professional brand that
offers innovative products and services on a world-class
level, serving people in their everyday life, in accordance
with the Company motto “Always there when you need us.”
The brand has existed since 2000. The name and logo
of the Company, as verbal and verbal-graphic trademarks,
were filed for protection with the Patent Office of the Republic
of Poland and received relevant protection certificates
in accor dance with the Polish and international law.
The brand mark is currently protected on the European
Union market and in the selected group of countries all
over the world. Protection extends also over various versions
of the corporate logo, the image of the ORLEN brand fuel
station, names and logos of products and services owned
by PKN ORLEN. In 2009 patent protection covered over
20 trademarks related to the corporate brand, 20 advertising
slogans created for the Company and over 130 trademarks
of products and services.
Responsibility for protection of PKN ORLEN trademarks
rests with patent agents and the Marketing Office services.
The agents monitor the applications database of the Patent
Office of the Republic of Poland in order to prevent violations
of the Company’s rights. Corporate Identity Department
monitors the media with the aim to identify illegal uses
Płock
The Report as a whole was not verified by an external
auditor.
For more information on PKN ORLEN corporate responsibility,
visit www.orlen.pl. It is worth noting that since last
year the corporate responsibility report has been published
in an interactive, attractive and reader-friendly format.
New Dehli
Do you know that...
The PKN ORLEN 2008 corporate responsibility report
is known e.g. in India. It was from this country that
we received not only words of appreciation, but also
a wish to provide its “paper” version.
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