KITCHENWARE NEWS - Oser Communications Group
KITCHENWARE NEWS - Oser Communications Group
KITCHENWARE NEWS - Oser Communications Group
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<strong>KITCHENWARE</strong> <strong>NEWS</strong><br />
&Housewares Review<br />
www.kitchenwarenews.com<br />
PUBLISHER/<br />
EDITOR-IN-CHIEF<br />
MANAGING EDITOR<br />
ASSOCIATE EDITOR<br />
CREATIVE DIRECTOR<br />
GRAPHIC DESIGNER<br />
Lee M. <strong>Oser</strong><br />
Karen D. Martin<br />
kdmartin@kitchenwarenews.com<br />
Jenna Crisostomo<br />
jenna_c@oser.com<br />
Valerie Wilson<br />
val_w@oser.com<br />
Yasmine Brown<br />
art@oser.com<br />
EDITORIAL OFFICES/ 65 W. Commercial St., Suite 207<br />
SUBSCRIBER SERVICES Portland, Maine 04101<br />
[tel] (207) 775-2372<br />
[fax] (207) 775-2375<br />
<strong>KITCHENWARE</strong>/HOUSEWARES ADVERTISING<br />
ASSOCIATE PUBLISHER<br />
SENIOR Kate Seymour<br />
kate_s@oser.com<br />
[tel] (520) 721-1300<br />
ADVERTISING SALES Bonnie Nelson<br />
MID-ATLANTIC REGION bnelson@gourmetnews.com<br />
[tel] (914) 478-4408<br />
ADVERTISING SALES David Adrian<br />
WESTERN U.S. REGION dmadrian@aol.com<br />
[tel] (818) 888-5288<br />
Kitchenware News & Housewares Review is a<br />
publication of ELM <strong>Communications</strong>, a division of<br />
<strong>Oser</strong> <strong>Communications</strong> <strong>Group</strong>, Inc.<br />
1877 N. Kolb Road Tucson, AZ 85715<br />
www.oser.com<br />
From the Editor<br />
If pundits are correct, the business of retailing will be<br />
transformed by this recession, with impacts lasting far<br />
beyond the current economic cycle.<br />
The call for discounting is deep and won’t go away. The simple<br />
rule of doubling the wholesale price to get the retail price may be<br />
a thing of the past.<br />
Consumers have changed the way they look at purchasing, with<br />
crazy questions such as, “Do I really need that?”<br />
Karen Martin And, retailers need to become experts in earth science to assure their<br />
customers about the provenance of product materials.<br />
If there was ever a time when retailers could use some advice, it’s this year! Which is why<br />
I think you should take a look at HTI Buying <strong>Group</strong>’s day-long session, to be held on<br />
August 7, prior to the Gourmet Housewares Show in San Francisco.<br />
The seminar, entitled, “The Philosophy, the Art, the Science of Buying that Puts Profits<br />
on the Bottom Line,” will be led by Bob Coviello, founder of the HTI Buying <strong>Group</strong>.<br />
Coviello believes that retail success depends on “exceptional product selection, pricing,<br />
product mix, negotiations and vendor relations.” In a nutshell, he maintains if you want<br />
to improve your bottom line, you need to improve your buying.<br />
Kitchenware News & Housewares Review (KNHR) is a sponsor of the event, as are many<br />
others in the industry. KNHR’s content has always centered around the needs of the buyer,<br />
with a focus on new products. We’re doing our best to bring you the latest and greatest<br />
from kitchenware manufacturers, but Coviello can give you the tools to develop or refine<br />
your strategy.<br />
This year might be the right year for some professional development and camaraderie.<br />
Karen Martin, Editor<br />
kdmartin@kitchenwarenews.com<br />
Guest Editorial<br />
I love visiting retail stores when I’m traveling. Back in January,<br />
I was driving back from a snowy weekend in New Hampshire<br />
and took a small detour to visit a gourmet retail store. I had<br />
met the owner a few years ago at a Fancy Food Show, and had<br />
heard her store was open. Using an iPhone and Google, I was<br />
confident I could find the street address for the store. Boy, was<br />
I wrong. Luckily, this New England town is small, and after<br />
driving around on the two main streets, I stumbled upon it.<br />
And something similar happened again two weeks ago. I was<br />
doing research for an article, and one store I was going to call<br />
Anna Wolfe didn’t have a Web presence. In both cases, I was surprised<br />
these stores—a new store and a veteran, gourmet retailer—didn’t have Web sites.<br />
Periodicals postage paid at Tucson, AZ and additional mailing<br />
office. Kitchenware News & Housewares Review<br />
(USPS012-625) is published 12 times per year (Jan., Feb.,<br />
March, April, May, June, July, Aug., Sept., Oct., Nov. and<br />
Dec.) by <strong>Oser</strong> <strong>Communications</strong> <strong>Group</strong>, 1877 N. Kolb<br />
Road, Tucson, AZ, 85715 (520) 721-1300. Publisher<br />
assumes no responsibility for unsolicited material or prices<br />
quoted in newspaper. Contributors are responsible for<br />
proper release of proprietary classified information. ©2009<br />
by <strong>Oser</strong> <strong>Communications</strong> <strong>Group</strong>. All rights reserved.<br />
Reproduction, in whole or in part, without written permission<br />
of the publisher, is expressly prohibited. Back issues,<br />
when available, cost $8 each within the past 12 months.<br />
Back issue orders must be paid in advance by check.<br />
Kitchenware News & Housewares Review is distributed<br />
without charge in North America to qualified professionals<br />
in the retail and distribution channels of the upscale<br />
kitchenware and tabletop trade. For subscriber services,<br />
including subscription information, call (520) 721-1300.<br />
Printed in the USA. POSTMASTER: Send address changes<br />
to Kitchenware News & Housewares Review, 1877 N. Kolb<br />
Road, Tucson, AZ 85715.<br />
Just about all businesses have a Web presence these days. And if you don’t, it’s about<br />
time you join the rest of us on the World Wide Web.<br />
I know everyone is stretched thin these days. Who needs one more thing on his or<br />
her to-do list? But I’m telling you now, if you don’t have a simple Web presence, you<br />
are missing a prime opportunity to drive traffic to your store.<br />
It doesn’t have to be anything fancy. Simple can be effective. Start small with a static<br />
page with your company logo, phone number, address and store hours. And if you’re<br />
difficult to find, throw in directions.<br />
One of the challenging things about technology is that it is ever-changing. And next<br />
month in the July issue of Gourmet News, we’re tackling the store technology issue<br />
head on. We want to hear from you. How are you using technology in your store?<br />
Not only in the back-end but also to communicate with your customers? Suppliers,<br />
how are you communicating with your retailers? Consumers? Let us know.<br />
A few months ago I signed up for Twitter—twitter.com/annawolfe—and now I use<br />
it as micro-blogging tool to keep interested followers informed on news in the<br />
gourmet industry. I’ve enjoyed sending and receiving tweets, or messages less than<br />
140 characters. And I plan on using it again this month as I find interesting things<br />
at the Fancy Food Show later this month and at the Gourmet Housewares Show in<br />
August. Maybe you are using this tool to promote in-store events or specials? If so,<br />
send me a tweet.<br />
Anna Wolfe is the editor of Gourmet News, a monthly newspaper also published by<br />
<strong>Oser</strong> <strong>Communications</strong> <strong>Group</strong>. She can be reached at 207-775-2372 ext. 12 or<br />
awolfe@gourmetnews.com.<br />
Kitchenware News & Housewares Review • JUNE 2009 | 5